Explore the Russia Cluster Audience
Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 28 thousand unique devices whose actions qualify for the Russia Cluster audience.
INTERESTS
The Russia Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Russia Cluster audience is Russia Trip Planners.
| Interest | Composition | Index |
| Russia Trip Planners | 48.84% | 16.61x |
| Israel Trip Planners | 55.48% | 15.23x |
| Readers of Russian Content | 43.85% | 15.22x |
| Work Visa Researchers | 46.51% | 12.77x |
| Readers of Israeli News in English | 34.22% | 11.81x |
| Opera Enthusiasts | 38.21% | 9.71x |
| Ballet Enthusiasts | 32.89% | 9.51x |
| United Arab Emirates Trip Planners | 30.56% | 8.82x |
| New York Trip Planners | 30.56% | 8.78x |
| United Nations Donors | 24.25% | 8.59x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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APPAREL RETAILERS
The Russia Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Russia Cluster audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 3.67x |
| Levi Strauss | 0.02% | 2.40x |
| Tommy Bahama | 0.01% | 1.94x |
| Free People | 0.01% | 1.91x |
| Lululemon | 0.01% | 1.86x |
| Talbots | 0.01% | 1.73x |
| Hollister | 0.01% | 1.71x |
| Brooks Brothers | 0.01% | 1.52x |
| Express | 0.01% | 1.41x |
| Jos A. Bank Clothiers | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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WEBSITES
The Russia Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Russia Cluster audience is rt.com.
| Website | Composition | Index |
| rt.com | 22.92% | 56.66x |
| dw.com | 24.82% | 39.94x |
| glosbe.com | 8.47% | 27.49x |
| israelnationalnews.com | 6.74% | 22.95x |
| euronews.com | 14.94% | 22.65x |
| jta.org | 5.64% | 22.44x |
| hurriyetdailynews.com | 3.43% | 17.09x |
| middleeasteye.net | 3.13% | 16.57x |
| fragrantica.com | 5.13% | 16.05x |
| un.org | 3.54% | 15.85x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.22% | 45.61x |
| Turkey & Iran Cluster | 1.24% | 33.52x |
| English as a Second Language | 1.93% | 25.60x |
| Cuba & Mexico Media | 0.83% | 20.06x |
| Canadian Real Estate Researcher Cluster | 1.24% | 19.45x |
| Toronto Tourism | 1.03% | 18.14x |
| International Development & Health | 0.69% | 17.49x |
| Weather Information | 0.89% | 16.61x |
| Canada Tax and Finance Research Cluster | 2.13% | 15.62x |
| Aid Groups | 1.51% | 14.93x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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DEMOGRAPHICS
The Russia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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