Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 124.5 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 124.5 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 38.55% 24.45x
Russia Trip Planners 43.21% 21.34x
Israel Trip Planners 26.25% 17.24x
Work Visa Researchers 25.73% 12.80x
Opera Enthusiasts 20.82% 11.47x
United Arab Emirates Trip Planners 17.87% 9.13x
Chess Enthusiasts 16.19% 9.01x
Ballet Enthusiasts 13.67% 7.69x
Chelsea Fans 18.96% 7.53x
New York Trip Planners 14.63% 6.93x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.11% 4.00x
Hollister 0.08% 3.60x
Dressbarn 0.08% 2.82x
Armani 0.07% 2.64x
Coach 0.07% 2.40x
Banana Republic 0.05% 2.19x
Gap 0.08% 2.18x
Zara 0.03% 2.09x
Charlotte Russe 0.02% 1.93x
Lululemon 0.08% 1.90x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is livejournal.com.

Website Composition Index
livejournal.com 20.65% 142.20x
dw.com 3.72% 43.12x
flixxy.com 3.00% 42.95x
rt.com 27.36% 39.69x
euronews.com 5.50% 35.36x
algemeiner.com 3.38% 27.94x
stylewe.com 4.59% 27.58x
popjulia.com 1.54% 26.08x
globalresearch.ca 1.15% 25.12x
visajourney.com 1.94% 24.34x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.58% 44.52x
Turkey & Iran Cluster 0.89% 21.61x
Romanian News 0.38% 16.72x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.29% 15.57x
Middle East News 5.46% 14.49x
Gadgets 0.58% 13.65x
Cuba & Mexico Media 0.88% 12.00x
Visa & Immigration 1.26% 11.63x
Perfume, Makeup & Cosmetics 1.25% 11.18x
English as a Second Language 2.43% 10.17x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male