Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 68.2 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 68.2 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 37.24% 16.72x
Russia Trip Planners 40.99% 16.42x
Israel Trip Planners 33.77% 13.13x
Work Visa Researchers 29.43% 10.11x
Opera Enthusiasts 27.51% 9.86x
Readers of Israeli News in English 19.05% 8.38x
United Arab Emirates Trip Planners 22.68% 7.88x
Ballet Enthusiasts 19.85% 7.65x
Online Alcohol Shoppers 20.29% 7.08x
Chess Enthusiasts 18.01% 7.06x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.08% 10.16x
Ralph Lauren 0.02% 3.82x
Kate Spade 0.05% 3.52x
Express 0.06% 3.28x
Gap 0.16% 3.27x
H&M 0.10% 3.24x
Michael Kors 0.07% 2.92x
Madewell 0.02% 2.70x
Charlotte Russe 0.06% 2.58x
Hugo Boss 0.05% 2.51x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is rt.com.

Website Composition Index
rt.com 20.85% 32.88x
timesofisrael.com 4.79% 10.75x
israelnationalnews.com 2.78% 10.16x
jpost.com 6.85% 8.96x
24timezones.com 2.70% 8.86x
foreignpolicy.com 3.49% 8.63x
economist.com 2.97% 7.95x
alamy.com 2.78% 7.33x
haaretz.com 5.64% 7.26x
sputniknews.com 2.74% 7.13x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
Bulgaria Cluster 0.60% 43.95x
Turkey & Iran Cluster 0.90% 24.51x
Cuba & Mexico Media 0.91% 14.86x
Middle East News 5.51% 14.37x
Gadgets 0.40% 14.19x
International Travel 0.62% 12.54x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 12.34x
Romanian News 0.35% 11.89x
Higher-End Fashion Brands 0.57% 11.34x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male