Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 42.7 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 42.7 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 53.09% 23.47x
Russia Trip Planners 55.65% 21.17x
Israel Trip Planners 46.70% 15.77x
Chess Enthusiasts 30.70% 12.24x
Work Visa Researchers 29.42% 10.66x
Opera Enthusiasts 35.18% 9.97x
Readers of Israeli News in English 23.24% 9.78x
Global Destinations Reopening Researchers 14.71% 9.11x
Readers of Muslim Content 20.68% 7.84x
United Nations Donors 18.98% 7.46x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.05% 3.87x
Gap 0.05% 3.78x
Johnston and Murphy 0.04% 3.67x
Mens Wearhouse 0.07% 3.31x
Express 0.05% 2.55x
Levi Strauss 0.02% 2.40x
Jos A. Bank Clothiers 0.02% 1.97x
Aeropostale 0.02% 1.92x
Free People 0.01% 1.91x
Old Navy 0.05% 1.87x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is dw.com.

Website Composition Index
dw.com 21.88% 34.98x
euronews.com 7.27% 20.83x
un.org 3.36% 20.76x
poplively.com 7.40% 18.72x
jta.org 2.78% 18.04x
schengenvisainfo.com 3.02% 17.21x
ynetnews.com 2.86% 15.63x
amny.com 2.85% 15.33x
peoplepill.com 1.99% 14.84x
flightradar24.com 3.03% 14.27x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
Middle East News 2.46% 12.31x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.30% 11.80x
Watches Retail 0.43% 10.65x
New York City Real Estate Research Cluster 5.15% 8.95x
NYC Tourist Attractions 1.98% 8.61x
Smart Travel 0.85% 8.35x
International Travel 0.66% 7.54x
Aid Groups 0.61% 7.49x
Medical Supplies and Information 0.33% 7.44x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male