Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 33.6 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 33.6 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 49.25% 21.18x
Israel Trip Planners 51.05% 16.59x
Russia Trip Planners 42.34% 16.09x
Work Visa Researchers 33.03% 11.70x
Readers of Israeli News in English 27.63% 11.49x
Opera Enthusiasts 36.94% 10.14x
Readers of Muslim Content 23.12% 9.14x
Chess Enthusiasts 23.12% 9.00x
Ballet Enthusiasts 23.12% 8.53x
New York City Events Researchers 18.32% 8.23x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 3.67x
Levi Strauss 0.02% 2.40x
Tommy Bahama 0.01% 1.94x
Free People 0.01% 1.91x
Lululemon 0.01% 1.86x
Talbots 0.01% 1.73x
Hollister 0.01% 1.71x
Brooks Brothers 0.01% 1.52x
Express 0.01% 1.41x
Jos A. Bank Clothiers 0.01% 1.28x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is dw.com.

Website Composition Index
dw.com 23.60% 33.84x
glosbe.com 5.07% 25.77x
jta.org 3.30% 19.50x
euronews.com 9.42% 18.97x
peoplepill.com 2.88% 17.41x
un.org 3.37% 16.51x
amny.com 4.63% 15.57x
6sqft.com 3.18% 14.77x
ynetnews.com 4.00% 14.73x
ldoceonline.com 2.28% 13.94x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
English as a Second Language 0.57% 17.21x
Middle East News 3.67% 13.44x
Watches Retail 0.70% 12.79x
NYC Tourist Attractions 2.15% 11.88x
Dental Health 0.38% 10.88x
Canada Tax and Finance Research Cluster 0.95% 10.81x
New York City Real Estate Research Cluster 5.70% 10.29x
Smart Travel 1.14% 10.28x
Business News & Information Readers 0.44% 10.11x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male