Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 117.7 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 117.7 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Russia Trip Planners.

Interest Composition Index
Russia Trip Planners 39.70% 23.81x
Readers of Russian Content 34.61% 23.26x
Family Adventures Travelers 0.01% 17.74x
Israel Trip Planners 25.54% 16.72x
Work Visa Researchers 25.29% 12.71x
Opera Enthusiasts 20.13% 11.79x
United Arab Emirates Trip Planners 18.23% 9.24x
Chess Enthusiasts 16.30% 8.75x
Chelsea Fans 17.26% 8.47x
Ballet Enthusiasts 15.06% 7.79x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Topshop.

Location Composition Index
Topshop 0.07% 6.46x
Uniqlo 0.07% 5.03x
Carhartt 0.02% 4.47x
Saint Laurent Paris 0.03% 4.02x
Supreme 0.04% 3.74x
Everlane 0.02% 3.51x
Club Monaco 0.05% 3.32x
Armani 0.09% 2.71x
Zara 0.05% 2.61x
Urban Outfitters 0.10% 2.57x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is livejournal.com.

Website Composition Index
livejournal.com 21.37% 132.96x
flixxy.com 3.01% 44.92x
dw.com 4.68% 40.21x
al-monitor.com 1.64% 38.30x
rt.com 26.68% 36.60x
euronews.com 5.97% 35.36x
liveuamap.com 1.67% 33.73x
algemeiner.com 3.74% 31.21x
stylewe.com 4.44% 28.43x
un.org 1.52% 24.73x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.62% 45.70x
Quinceanera Planning 0.22% 45.61x
Turkey & Iran Cluster 0.82% 21.69x
Watches & Jewelry 0.03% 20.54x
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 20.48x
Middle East News 5.85% 15.29x
Romanian News 0.37% 15.28x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.28% 14.49x
Gadgets 0.57% 13.58x
Golf & Boats 0.02% 13.27x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male