Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 177.5 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 177.5 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 35.73% 20.42x
Russia Trip Planners 48.01% 11.89x
Chess Enthusiasts 15.69% 7.56x
United Arab Emirates Trip Planners 14.13% 7.01x
Chelsea Fans 28.06% 5.69x
Japanese Luxury Car Enthusiasts 11.70% 5.22x
Readers of Greek Content 10.40% 5.10x
Readers of Pakistani Content 8.77% 5.09x
New York Trip Planners 11.77% 5.08x
European Trip Planners 10.02% 5.05x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.09% 2.73x
Victoria's Secret 0.12% 1.99x
Gap 0.15% 1.88x
The Childrens Place 0.07% 1.81x
Urban Outfitters 0.05% 1.69x
Lululemon 0.06% 1.68x
American Eagle Outfitters 0.07% 1.59x
Old Navy 0.06% 1.40x
Coach 0.06% 1.38x
Forever 21 0.04% 1.35x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is livejournal.com.

Website Composition Index
livejournal.com 11.49% 177.07x
pravdareport.com 1.67% 52.59x
hurriyetdailynews.com 1.32% 43.77x
euronews.com 3.18% 42.52x
flixxy.com 2.87% 37.64x
rt.com 25.91% 37.49x
liveuamap.com 1.18% 35.53x
beauty-around.com 1.23% 35.13x
popjulia.com 1.60% 27.70x
stylewe.com 3.98% 26.54x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.77% 18.70x
Greece Cluster 0.43% 12.11x
Gadgets 0.64% 11.44x
Middle East News 4.22% 10.75x
Visa & Immigration 1.14% 9.54x
English as a Second Language 2.15% 9.38x
Cuba & Mexico Media 0.87% 8.68x
Israel News 8.40% 8.42x
France Online Music & Quiz Content Cluster 0.27% 8.36x
Poland Cluster 0.81% 8.11x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male