Explore the Russia Cluster Audience
Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 68.2 thousand unique devices whose actions qualify for the Russia Cluster audience.
INTERESTS
The Russia Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.
| Interest | Composition | Index |
| Readers of Russian Content | 37.24% | 16.72x |
| Russia Trip Planners | 40.99% | 16.42x |
| Israel Trip Planners | 33.77% | 13.13x |
| Work Visa Researchers | 29.43% | 10.11x |
| Opera Enthusiasts | 27.51% | 9.86x |
| Readers of Israeli News in English | 19.05% | 8.38x |
| United Arab Emirates Trip Planners | 22.68% | 7.88x |
| Ballet Enthusiasts | 19.85% | 7.65x |
| Online Alcohol Shoppers | 20.29% | 7.08x |
| Chess Enthusiasts | 18.01% | 7.06x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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APPAREL RETAILERS
The Russia Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Russia Cluster audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.08% | 10.16x |
| Ralph Lauren | 0.02% | 3.82x |
| Kate Spade | 0.05% | 3.52x |
| Express | 0.06% | 3.28x |
| Gap | 0.16% | 3.27x |
| H&M | 0.10% | 3.24x |
| Michael Kors | 0.07% | 2.92x |
| Madewell | 0.02% | 2.70x |
| Charlotte Russe | 0.06% | 2.58x |
| Hugo Boss | 0.05% | 2.51x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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WEBSITES
The Russia Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Russia Cluster audience is rt.com.
| Website | Composition | Index |
| rt.com | 20.85% | 32.88x |
| timesofisrael.com | 4.79% | 10.75x |
| israelnationalnews.com | 2.78% | 10.16x |
| jpost.com | 6.85% | 8.96x |
| 24timezones.com | 2.70% | 8.86x |
| foreignpolicy.com | 3.49% | 8.63x |
| economist.com | 2.97% | 7.95x |
| alamy.com | 2.78% | 7.33x |
| haaretz.com | 5.64% | 7.26x |
| sputniknews.com | 2.74% | 7.13x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.22% | 45.61x |
| Bulgaria Cluster | 0.60% | 43.95x |
| Turkey & Iran Cluster | 0.90% | 24.51x |
| Cuba & Mexico Media | 0.91% | 14.86x |
| Middle East News | 5.51% | 14.37x |
| Gadgets | 0.40% | 14.19x |
| International Travel | 0.62% | 12.54x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.08% | 12.34x |
| Romanian News | 0.35% | 11.89x |
| Higher-End Fashion Brands | 0.57% | 11.34x |
Composition Percentage:
The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
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DEMOGRAPHICS
The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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