Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 28 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 28 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Russia Trip Planners.

Interest Composition Index
Russia Trip Planners 48.84% 16.61x
Israel Trip Planners 55.48% 15.23x
Readers of Russian Content 43.85% 15.22x
Work Visa Researchers 46.51% 12.77x
Readers of Israeli News in English 34.22% 11.81x
Opera Enthusiasts 38.21% 9.71x
Ballet Enthusiasts 32.89% 9.51x
United Arab Emirates Trip Planners 30.56% 8.82x
New York Trip Planners 30.56% 8.78x
United Nations Donors 24.25% 8.59x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 3.67x
Levi Strauss 0.02% 2.40x
Tommy Bahama 0.01% 1.94x
Free People 0.01% 1.91x
Lululemon 0.01% 1.86x
Talbots 0.01% 1.73x
Hollister 0.01% 1.71x
Brooks Brothers 0.01% 1.52x
Express 0.01% 1.41x
Jos A. Bank Clothiers 0.01% 1.28x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is rt.com.

Website Composition Index
rt.com 22.92% 56.66x
dw.com 24.82% 39.94x
glosbe.com 8.47% 27.49x
israelnationalnews.com 6.74% 22.95x
euronews.com 14.94% 22.65x
jta.org 5.64% 22.44x
hurriyetdailynews.com 3.43% 17.09x
middleeasteye.net 3.13% 16.57x
fragrantica.com 5.13% 16.05x
un.org 3.54% 15.85x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
Turkey & Iran Cluster 1.24% 33.52x
English as a Second Language 1.93% 25.60x
Cuba & Mexico Media 0.83% 20.06x
Canadian Real Estate Researcher Cluster 1.24% 19.45x
Toronto Tourism 1.03% 18.14x
International Development & Health 0.69% 17.49x
Weather Information 0.89% 16.61x
Canada Tax and Finance Research Cluster 2.13% 15.62x
Aid Groups 1.51% 14.93x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male