Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 90.9 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 90.9 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 44.15% 16.85x
Russia Trip Planners 42.49% 13.14x
Israel Trip Planners 35.37% 12.87x
Work Visa Researchers 35.87% 9.39x
Opera Enthusiasts 35.12% 8.88x
Readers of Israeli News in English 23.81% 7.70x
United Arab Emirates Trip Planners 28.22% 7.32x
Online Alcohol Shoppers 28.49% 7.18x
Ballet Enthusiasts 26.52% 7.10x
Chelsea Fans 22.20% 6.68x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.11% 4.51x
Zara 0.05% 4.46x
Uniqlo 0.03% 4.28x
Johnston and Murphy 0.04% 3.67x
Free People 0.04% 3.44x
Gap 0.14% 3.31x
Express Outlets 0.02% 3.24x
Forever 21 0.07% 3.21x
Dressbarn 0.05% 3.18x
American Apparel 0.04% 3.16x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is livejournal.com.

Website Composition Index
livejournal.com 11.54% 184.40x
rt.com 29.10% 49.77x
themoscowtimes.com 6.06% 48.83x
dw.com 10.46% 37.02x
al-monitor.com 2.03% 36.89x
stylewe.com 3.70% 30.76x
hurriyetdailynews.com 2.03% 30.59x
slippedisc.com 1.63% 26.32x
algemeiner.com 3.61% 26.21x
middleeastmonitor.com 1.94% 26.14x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
Bulgaria Cluster 0.61% 43.10x
Turkey & Iran Cluster 0.89% 22.80x
Gadgets 0.36% 16.53x
Higher-End Fashion Brands 0.53% 14.13x
English as a Second Language 2.12% 13.86x
Cuba & Mexico Media 0.68% 13.36x
Middle East News 5.57% 13.25x
Romanian News 0.35% 12.43x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.30% 11.93x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male