Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 31.2 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 31.2 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Israel Trip Planners.

Interest Composition Index
Israel Trip Planners 47.97% 18.00x
Readers of Russian Content 37.21% 17.36x
Russia Trip Planners 39.53% 15.42x
Work Visa Researchers 37.50% 12.97x
Readers of Israeli News in English 27.91% 12.35x
Opera Enthusiasts 43.31% 10.68x
Readers of Muslim Content 22.09% 9.71x
Ballet Enthusiasts 25.87% 8.78x
Santa Monica Trip Planners 33.43% 8.54x
Global Destinations Reopening Researchers 13.66% 8.53x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 3.67x
Levi Strauss 0.02% 2.40x
Tommy Bahama 0.01% 1.94x
Free People 0.01% 1.91x
Lululemon 0.01% 1.86x
Talbots 0.01% 1.73x
Hollister 0.01% 1.71x
Brooks Brothers 0.01% 1.52x
Express 0.01% 1.41x
Jos A. Bank Clothiers 0.01% 1.28x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is dw.com.

Website Composition Index
dw.com 22.41% 40.94x
euronews.com 10.64% 27.41x
glosbe.com 6.51% 27.08x
israelnationalnews.com 4.64% 26.90x
jta.org 3.84% 21.15x
un.org 3.31% 19.27x
peoplepill.com 2.97% 17.52x
ynetnews.com 4.82% 16.21x
forward.com 4.37% 15.27x
wikiwand.com 6.14% 14.63x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
English as a Second Language 0.93% 24.26x
Vitamin Shoppers 0.62% 19.41x
Canadian Real Estate Researcher Cluster 0.56% 17.54x
Middle East News 4.57% 15.52x
Business News & Information Readers 1.05% 13.57x
NYC Tourist Attractions 2.78% 13.36x
Watches Retail 0.80% 12.96x
Canada Tax and Finance Research Cluster 1.17% 12.48x
New York City Education & News Cluster 2.78% 12.21x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male