Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 53.1 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 53.1 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 39.72% 19.91x
Russia Trip Planners 42.38% 18.68x
Israel Trip Planners 46.45% 18.12x
Work Visa Researchers 36.88% 13.31x
Readers of Israeli News in English 26.42% 12.34x
Opera Enthusiasts 42.73% 11.70x
Ballet Enthusiasts 29.96% 10.92x
United Arab Emirates Trip Planners 26.95% 9.75x
New York Trip Planners 26.42% 9.49x
Sightseeing Travelers 25.53% 9.35x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 3.67x
Gap 0.03% 3.24x
Levi Strauss 0.02% 2.40x
Tommy Bahama 0.01% 1.94x
Columbia 0.01% 1.93x
Kate Spade 0.01% 1.93x
Free People 0.01% 1.91x
Lululemon 0.01% 1.86x
Talbots 0.01% 1.73x
Banana Republic 0.01% 1.72x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is themoscowtimes.com.

Website Composition Index
themoscowtimes.com 9.78% 62.58x
rt.com 25.01% 41.78x
dw.com 21.65% 36.62x
coned.com 3.16% 31.02x
glosbe.com 7.46% 25.99x
airportia.com 2.54% 24.17x
algemeiner.com 4.63% 23.31x
citizenpath.com 2.25% 22.26x
gearbest.com 2.32% 22.07x
slippedisc.com 2.60% 21.60x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
Turkey & Iran Cluster 1.06% 31.08x
Greece Cluster 0.53% 23.17x
English as a Second Language 1.74% 20.29x
Toronto Tourism 1.17% 17.11x
Middle East News 6.46% 16.57x
Cuba & Mexico Media 0.76% 16.51x
Canadian Real Estate Researcher Cluster 1.02% 15.05x
Mining & Natural Resources 0.30% 14.44x
International Development & Health 0.68% 14.36x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male