Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 174.3 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 174.3 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 36.55% 21.46x
Russia Trip Planners 50.31% 12.51x
Chess Enthusiasts 16.76% 8.29x
United Arab Emirates Trip Planners 13.93% 6.78x
Chelsea Fans 27.69% 5.69x
New York Trip Planners 12.51% 5.35x
Readers of Pakistani Content 8.79% 5.34x
Readers of Greek Content 10.98% 5.30x
European Trip Planners 10.68% 5.30x
Japanese Luxury Car Enthusiasts 11.86% 5.29x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.10% 3.15x
The Childrens Place 0.08% 2.23x
Gap 0.15% 2.13x
Lululemon 0.06% 1.97x
Urban Outfitters 0.06% 1.77x
Victoria's Secret 0.09% 1.63x
LOFT 0.04% 1.34x
Dressbarn 0.04% 1.27x
Coach 0.05% 1.18x
Old Navy 0.05% 1.11x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is livejournal.com.

Website Composition Index
livejournal.com 8.86% 186.76x
pravdareport.com 1.80% 55.17x
euronews.com 3.25% 48.19x
hurriyetdailynews.com 1.28% 43.94x
flixxy.com 2.99% 40.14x
rt.com 26.57% 38.94x
liveuamap.com 1.12% 35.48x
popjulia.com 1.77% 31.09x
sputniknews.com 2.89% 28.39x
stylewe.com 3.94% 28.01x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.72% 18.27x
Gadgets 0.61% 11.63x
Middle East News 4.20% 10.64x
Visa & Immigration 1.36% 10.39x
Cuba & Mexico Media 1.01% 9.34x
Israel News 8.10% 8.94x
English as a Second Language 2.18% 8.91x
Perfume, Makeup & Cosmetics 0.94% 8.11x
Greece Cluster 0.27% 7.56x
Weather Information 0.98% 7.17x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999