Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 103.9 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 103.9 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.01% 17.74x
Readers of Russian Content 40.45% 16.12x
Russia Trip Planners 44.15% 15.91x
Israel Trip Planners 33.76% 12.57x
Work Visa Researchers 31.64% 9.52x
Opera Enthusiasts 28.65% 9.39x
United Arab Emirates Trip Planners 25.10% 7.39x
Ballet Enthusiasts 20.56% 6.97x
Chess Enthusiasts 19.97% 6.93x
Chelsea Fans 20.20% 6.54x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Topshop.

Location Composition Index
Topshop 0.08% 5.44x
Supreme 0.03% 4.49x
Uniqlo 0.05% 3.99x
Zara 0.06% 3.46x
Columbia 0.03% 2.92x
Abercrombie & Fitch 0.08% 2.73x
Kate Spade 0.05% 2.32x
Express Outlets 0.02% 2.23x
Armani 0.04% 2.23x
H&M 0.09% 1.87x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is livejournal.com.

Website Composition Index
livejournal.com 17.56% 158.35x
themoscowtimes.com 3.92% 59.80x
flixxy.com 2.83% 43.59x
dw.com 6.42% 39.77x
rt.com 27.86% 39.07x
al-monitor.com 1.78% 36.65x
stylewe.com 4.34% 30.31x
liveuamap.com 1.90% 29.59x
algemeiner.com 3.87% 29.12x
euronews.com 7.36% 28.59x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.65% 46.52x
Quinceanera Planning 0.22% 45.61x
Turkey & Iran Cluster 1.05% 27.81x
Watches & Jewelry 0.03% 23.49x
Home Décor, Furniture, & Decorating 0.03% 16.46x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 15.35x
Middle East News 5.87% 14.68x
International Travel 0.73% 13.85x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 13.46x
Golf & Boats 0.02% 13.38x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male