Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 150.1 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 150.1 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 37.62% 22.88x
Russia Trip Planners 50.74% 13.14x
Opera Enthusiasts 17.56% 9.06x
Chess Enthusiasts 17.19% 8.09x
United Arab Emirates Trip Planners 17.20% 7.79x
Ballet Enthusiasts 12.77% 6.20x
New York Trip Planners 12.97% 6.16x
Readers of Greek Content 10.92% 5.91x
Readers of Pakistani Content 9.51% 5.76x
Japanese Luxury Car Enthusiasts 13.54% 5.68x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Madewell.

Location Composition Index
Madewell 0.06% 4.12x
Uniqlo 0.04% 3.42x
Zara 0.08% 3.36x
Forever 21 0.14% 3.35x
The Childrens Place 0.14% 3.05x
Hugo Boss 0.06% 2.98x
Ann Taylor 0.05% 2.93x
H&M 0.11% 2.91x
Michael Kors 0.05% 2.76x
Kate Spade 0.04% 2.65x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is livejournal.com.

Website Composition Index
livejournal.com 15.19% 199.10x
dw.com 1.80% 54.20x
flixxy.com 2.83% 47.62x
rt.com 26.11% 44.89x
euronews.com 3.63% 44.25x
algemeiner.com 2.51% 32.54x
popjulia.com 1.51% 31.98x
stylewe.com 4.11% 30.41x
visajourney.com 1.55% 27.12x
middleeastmonitor.com 1.14% 26.47x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.02% 87.49x
Bulgaria Cluster 0.54% 45.57x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.49% 39.75x
Turkey & Iran Cluster 0.79% 20.78x
Romanian News 0.42% 16.98x
Assorted Topics (Cooking, Games, Viral Media) 0.19% 14.77x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.24% 13.94x
Middle East News 4.60% 13.61x
Gadgets 0.58% 12.04x
Visa & Immigration 1.19% 11.29x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male