Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 65.9 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 65.9 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 45.77% 21.88x
Russia Trip Planners 42.35% 18.44x
Israel Trip Planners 44.43% 17.49x
Opera Enthusiasts 46.06% 12.92x
Work Visa Researchers 34.92% 12.63x
Readers of Israeli News in English 27.34% 12.09x
Ballet Enthusiasts 27.93% 10.44x
United Arab Emirates Trip Planners 28.68% 10.16x
New York Trip Planners 24.37% 9.29x
Chess Enthusiasts 22.44% 9.18x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 3.67x
Gap 0.03% 3.24x
LOFT 0.03% 3.11x
Levi Strauss 0.02% 2.40x
Dressbarn 0.03% 2.38x
Tommy Bahama 0.01% 1.94x
Columbia 0.01% 1.93x
Kate Spade 0.01% 1.93x
Free People 0.01% 1.91x
Lululemon 0.01% 1.86x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is rt.com.

Website Composition Index
rt.com 28.17% 51.90x
themoscowtimes.com 8.45% 47.61x
stylewe.com 3.22% 36.48x
dw.com 16.29% 33.73x
al-monitor.com 2.64% 30.46x
algemeiner.com 4.22% 28.85x
glosbe.com 6.92% 25.44x
visajourney.com 2.24% 24.87x
coned.com 3.85% 24.81x
seatemperature.org 2.39% 24.18x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
Turkey & Iran Cluster 1.13% 31.07x
Higher-End Fashion Brands 0.42% 20.03x
Cuba & Mexico Media 0.86% 19.98x
English as a Second Language 2.18% 19.82x
Greece Cluster 0.42% 18.23x
Middle East News 6.47% 16.08x
Romanian News 0.42% 15.21x
Aid Groups 1.37% 14.94x
Los Angeles Cluster 0.21% 13.18x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male