Dstillery Audiences

RUSSIA CLUSTER

Audience Size: 40.2 Thousand Devices

Explore the Russia Cluster Audience

Below you'll find more information about the Russia Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 40.2 thousand unique devices whose actions qualify for the Russia Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Russia Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Russia Cluster audience is Readers of Russian Content.

Interest Composition Index
Readers of Russian Content 46.45% 20.28x
Russia Trip Planners 44.54% 16.84x
Israel Trip Planners 48.09% 15.43x
Work Visa Researchers 36.61% 12.20x
Readers of Israeli News in English 29.51% 12.03x
Opera Enthusiasts 36.07% 10.33x
Global Destinations Reopening Researchers 15.03% 9.38x
Chess Enthusiasts 23.77% 8.84x
Ballet Enthusiasts 25.68% 8.46x
Readers of Arabic Content 24.86% 7.75x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Interest attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Russia Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Russia Cluster audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.04% 3.67x
Levi Strauss 0.02% 2.40x
Free People 0.01% 1.91x
Lululemon 0.01% 1.86x
The Childrens Place 0.03% 1.80x
Talbots 0.01% 1.73x
Brooks Brothers 0.01% 1.52x
Old Navy 0.03% 1.46x
Express 0.01% 1.41x
Jos A. Bank Clothiers 0.01% 1.28x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Location attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Russia Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Russia Cluster audience is themoscowtimes.com.

Website Composition Index
themoscowtimes.com 8.43% 63.67x
dw.com 25.10% 36.14x
israelnationalnews.com 3.73% 26.56x
un.org 3.56% 20.27x
euronews.com 8.71% 19.46x
jta.org 3.08% 17.82x
poplively.com 7.49% 17.12x
flightradar24.com 3.05% 16.69x
ynetnews.com 3.66% 16.36x
peoplepill.com 2.44% 16.18x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Web attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Russia Cluster audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.22% 45.61x
Middle East News 4.02% 15.17x
International Travel 1.30% 12.37x
Electrical Engineering 0.43% 11.78x
Humor & Entertainment 0.43% 10.63x
Pharmacy 0.37% 10.25x
New York City Real Estate Research Cluster 5.93% 9.89x
Smart Travel 1.24% 9.41x
Dental Health 0.31% 9.35x
NYC Tourist Attractions 2.16% 9.35x
Composition Percentage: The overlap percentage between the Russia Cluster audience and the Content Affinity attribute.
Index: A comparison of the Russia Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Russia Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male