Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 389.8 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 389.8 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 69.06% 35.10x
San Diego Events Researchers 69.06% 35.10x
San Diego Activities Researchers 58.50% 31.06x
Liberal News Readers 37.70% 23.00x
Financial Business Intelligence Researchers 37.44% 21.97x
Financial News Readers 34.31% 20.46x
Advertising Professionals 35.98% 20.43x
Tampa and St Petersburg Trip Planners 35.22% 19.58x
Readers of Japanese Content 36.79% 19.57x
Readers of South Asian Content 35.50% 19.44x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Coach.

Location Composition Index
Coach 0.01% 2.56x
Hollister 0.01% 1.53x
Gymboree 0.01% 1.45x
Zumiez 0.01% 1.26x
Journeys 0.02% 1.03x
Buckle 0.01% 1.00x
Carhartt 0.10% 0.95x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sandiegomagazine.com.

Website Composition Index
sandiegomagazine.com 2.00% 133.56x
sandiego.org 2.74% 128.79x
timesofsandiego.com 14.76% 113.47x
kusi.com 18.84% 101.19x
fox5sandiego.com 37.09% 97.92x
nbcsandiego.com 16.46% 97.25x
cbs8.com 37.58% 90.47x
sandiego.gov 2.49% 88.69x
kyma.com 9.89% 84.98x
10news.com 47.55% 83.36x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.09% 38.72x
Central California Cluster 7.52% 34.67x
Southern California Tourism 0.90% 32.11x
Northern California Cluster 15.95% 25.80x
Cuba & Mexico Media 0.47% 24.82x
Australia & New Zealand Media 3.92% 24.44x
Public Policy Media 3.39% 23.48x
San Francisco Bay Area Cluster 23.00% 21.74x
Local & Travel England - North Midlands 0.10% 21.68x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 21.51x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male