Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 1.4 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 69.13% 29.58x
San Diego Events Researchers 69.13% 29.58x
San Diego Activities Researchers 58.55% 25.20x
Liberal News Readers 35.48% 18.04x
Financial Business Intelligence Researchers 35.22% 17.51x
Readers of Japanese Content 32.44% 16.24x
Financial News Readers 31.82% 16.05x
Advertising Professionals 32.03% 15.94x
Readers of South Asian Content 31.87% 15.85x
Conservative News Readers 32.65% 15.51x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.59x
Carhartt 0.13% 1.09x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdhumane.org.

Website Composition Index
sdhumane.org 1.06% 140.58x
sdccu.com 1.34% 130.89x
sdzsafaripark.org 2.95% 101.92x
sandiegomagazine.com 2.98% 100.72x
sandiego.com 1.28% 95.77x
sandiegoreader.com 4.05% 93.16x
thecoastnews.com 1.04% 88.48x
sandiego.org 6.98% 74.60x
nbcsandiego.com 15.49% 72.03x
kusi.com 15.62% 71.47x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.42% 38.88x
Southern California Tourism 2.49% 32.44x
Los Angeles Cluster 0.32% 29.94x
Central California Cluster 9.98% 27.56x
Cars, Travel & Food 0.05% 23.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 21.86x
Northern California Cluster 16.53% 20.91x
Local & Travel England - North Midlands 0.10% 20.51x
Cuba & Mexico Media 0.90% 19.22x
Environmental Conservation 0.09% 19.04x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male