Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 2 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 61.31% 29.32x
San Francisco Activities Researchers 61.33% 29.31x
San Diego Activities Researchers 51.81% 25.25x
San Diego Trip Planners 49.41% 18.73x
California Trip Planners 42.70% 15.76x
Los Angeles Chargers Fans 32.08% 15.11x
Los Angeles Activities Researchers 27.71% 13.60x
California Skiers and Snowboarders 28.69% 13.34x
Liberal News Readers 24.16% 13.31x
Financial Business Intelligence Researchers 24.56% 12.52x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.87x
Topshop 0.04% 2.45x
Saint Laurent Paris 0.02% 1.84x
Urban Outfitters 0.08% 1.61x
Club Monaco 0.02% 1.42x
American Apparel 0.05% 1.41x
Lane Bryant 0.06% 1.40x
Tommy Bahama 0.04% 1.35x
Forever 21 0.07% 1.33x
Patagonia 0.02% 1.30x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is delmartimes.net.

Website Composition Index
delmartimes.net 1.13% 97.00x
sdhumane.org 3.95% 94.12x
shelterbuddy.com 1.21% 90.29x
kusi.com 2.55% 87.89x
thecoastnews.com 1.13% 85.44x
calcoastcu.org 1.85% 85.27x
sandiegomagazine.com 7.67% 85.26x
countynewscenter.com 2.40% 84.93x
observatorysd.com 1.12% 83.57x
pacificsandiego.com 1.11% 81.88x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 1.98% 22.46x
Los Angeles Cluster 0.83% 20.58x
Southern California Tourism 7.73% 18.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 14.77x
Local & Travel England - North Midlands 0.05% 14.16x
Central California Cluster 8.97% 14.06x
Cars, Travel & Food 0.51% 13.90x
Cuba & Mexico Media 1.06% 13.61x
San Francisco Tourism 1.84% 12.19x
Los Angeles News 34.73% 12.06x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male