Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 2.3 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 48.00% 17.94x
California Trip Planners 39.87% 15.32x
Los Angeles Chargers Fans 32.26% 14.71x
Liberal News Readers 19.26% 13.33x
Financial Business Intelligence Researchers 19.53% 12.58x
Financial News Readers 17.89% 11.74x
Readers of Filipinos Content 19.85% 11.44x
Zoo Visitors 34.34% 11.34x
TV Advertising Professionals 17.90% 10.90x
California Skiers and Snowboarders 30.36% 10.86x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.39x
Kate Spade 0.03% 1.88x
Joe's Jeans 0.01% 1.68x
H&M 0.05% 1.55x
Urban Outfitters 0.05% 1.48x
Ralph Lauren 0.01% 1.39x
Zumiez 0.04% 1.30x
Levi Strauss 0.01% 1.26x
Patagonia 0.01% 1.25x
American Apparel 0.03% 1.18x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdhumane.org.

Website Composition Index
sdhumane.org 2.34% 134.78x
shelterbuddy.com 1.99% 131.10x
760kfmb.com 1.29% 126.66x
sdzsafaripark.org 9.39% 123.09x
lajollalight.com 1.09% 122.18x
kusi.com 2.97% 121.40x
delmartimes.net 1.30% 121.11x
calcoastcu.org 1.68% 120.49x
sandiego.gov 1.49% 119.55x
sandiegomagazine.com 6.65% 117.76x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.72% 20.44x
Southern California Tourism 8.77% 18.50x
Los Angeles Cluster 0.99% 16.99x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.91% 15.14x
Los Angeles News 25.06% 14.23x
Central California Cluster 6.24% 13.69x
Local & Travel England - North Midlands 0.04% 12.37x
San Francisco Tourism 2.17% 11.94x
Los Angeles Tourism 10.99% 11.80x
Cars, Travel & Food 0.78% 11.70x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male