Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 1.4 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 74.60% 29.75x
San Diego Events Researchers 74.60% 29.75x
San Diego Activities Researchers 64.21% 25.67x
Liberal News Readers 36.46% 17.24x
Financial Business Intelligence Researchers 36.05% 16.85x
San Diego Trip Planners 48.48% 16.59x
Financial News Readers 32.57% 15.78x
Readers of South Asian Content 33.17% 15.45x
Readers of Filipinos Content 34.27% 15.44x
Los Angeles Activities Researchers 39.51% 15.39x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is LOFT.

Location Composition Index
LOFT 0.01% 1.42x
Mens Wearhouse 0.05% 1.42x
Chicos 0.01% 1.20x
Banana Republic 0.01% 1.12x
Express 0.01% 1.10x
Carhartt 0.10% 1.01x
The Childrens Place 0.01% 0.91x
Old Navy 0.01% 0.90x
Victoria's Secret 0.02% 0.88x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdhumane.org.

Website Composition Index
sdhumane.org 1.94% 140.14x
sdccu.com 2.53% 127.84x
countynewscenter.com 1.18% 114.82x
sandiegomagazine.com 4.45% 114.48x
sycuan.com 1.10% 114.25x
ymca.org 1.21% 111.25x
sdzsafaripark.org 4.42% 99.80x
sandiego.com 1.67% 97.22x
thecoastnews.com 1.50% 96.67x
sandiegoreader.com 6.54% 96.01x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.71% 38.29x
Southern California Tourism 3.87% 31.83x
Los Angeles Cluster 0.49% 28.11x
Central California Cluster 10.69% 26.46x
Cars, Travel & Food 0.09% 23.96x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.69x
Local & Travel England - North Midlands 0.10% 22.22x
Cuba & Mexico Media 0.89% 20.74x
Northern California Cluster 16.76% 19.89x
San Francisco Tourism 0.77% 18.63x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male