Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 2 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 61.34% 25.19x
San Francisco Activities Researchers 61.34% 25.19x
San Diego Activities Researchers 49.18% 23.30x
San Diego Trip Planners 45.81% 16.42x
California Trip Planners 36.99% 14.97x
Los Angeles Chargers Fans 30.47% 13.20x
Liberal News Readers 23.74% 11.90x
Los Angeles Activities Researchers 26.88% 11.55x
Zoo Visitors 27.62% 11.50x
Financial Business Intelligence Researchers 23.91% 11.42x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 4.30x
Topshop 0.03% 2.48x
Patagonia 0.02% 1.53x
American Apparel 0.06% 1.47x
Kate Spade 0.05% 1.43x
Zara 0.04% 1.41x
Uniqlo 0.02% 1.35x
Urban Outfitters 0.06% 1.35x
Bonobos 0.07% 1.32x
Ann Taylor 0.04% 1.31x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is delmartimes.net.

Website Composition Index
delmartimes.net 1.30% 102.70x
760kfmb.com 1.01% 101.47x
sdhumane.org 3.81% 100.71x
shelterbuddy.com 1.32% 99.26x
lajollalight.com 1.10% 96.89x
calcoastcu.org 1.79% 93.05x
kusi.com 2.89% 92.97x
sandiegomagazine.com 7.63% 91.06x
observatorysd.com 1.14% 89.80x
thecoastnews.com 1.29% 89.60x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.26% 17.99x
Los Angeles Cluster 0.76% 15.40x
Southern California Tourism 7.97% 15.33x
Central California Cluster 9.35% 11.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.25% 11.11x
Cuba & Mexico Media 1.19% 10.65x
Cars, Travel & Food 0.58% 10.62x
Los Angeles News 35.30% 10.03x
Local & Travel England - North Midlands 0.05% 9.97x
Assorted Topics (Viral Media, Paid Traffic) 8.90% 9.96x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male