Explore the San Diego Cluster Audience
Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the San Diego Cluster audience.
INTERESTS
The San Diego Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the San Diego Cluster audience is San Diego Events Researchers.
| Interest | Composition | Index |
| San Diego Events Researchers | 76.13% | 21.34x |
| San Francisco Activities Researchers | 76.13% | 21.34x |
| San Diego Activities Researchers | 65.68% | 19.85x |
| San Diego Trip Planners | 55.75% | 15.40x |
| California Trip Planners | 50.27% | 13.07x |
| Los Angeles Chargers Fans | 39.85% | 12.60x |
| Los Angeles Activities Researchers | 38.56% | 12.46x |
| Liberal News Readers | 32.96% | 11.55x |
| Readers of South Asian Content | 30.54% | 11.35x |
| Readers of Filipinos Content | 31.65% | 11.34x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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APPAREL RETAILERS
The San Diego Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 4.20x |
| Ralph Lauren | 0.02% | 1.66x |
| Kate Spade | 0.03% | 1.53x |
| H&M | 0.06% | 1.50x |
| American Apparel | 0.03% | 1.49x |
| Gymboree | 0.05% | 1.46x |
| Urban Outfitters | 0.04% | 1.44x |
| Hugo Boss | 0.03% | 1.43x |
| REI | 0.01% | 1.39x |
| Forever 21 | 0.04% | 1.37x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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WEBSITES
The San Diego Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the San Diego Cluster audience is sdhumane.org.
| Website | Composition | Index |
| sdhumane.org | 3.62% | 115.66x |
| calcoastcu.org | 1.57% | 107.69x |
| sandiegomagazine.com | 6.19% | 104.47x |
| ymca.org | 2.07% | 103.78x |
| countynewscenter.com | 1.78% | 101.09x |
| sdccu.com | 4.80% | 98.46x |
| grossmont.edu | 1.24% | 98.45x |
| sycuan.com | 1.92% | 94.55x |
| sandiego.com | 1.98% | 91.34x |
| nbcsandiego.com | 19.43% | 88.51x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 1.05% | 26.38x |
| Los Angeles Cluster | 0.58% | 22.01x |
| Southern California Tourism | 5.29% | 21.84x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.11% | 18.41x |
| Local & Travel England - North Midlands | 0.08% | 17.02x |
| Cars, Travel & Food | 0.23% | 16.70x |
| Central California Cluster | 10.57% | 16.53x |
| Cuba & Mexico Media | 0.83% | 16.21x |
| Los Angeles News | 37.06% | 13.57x |
| Local & Travel England - Northern England | 0.15% | 13.06x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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DEMOGRAPHICS
The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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