Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 358.4 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 358.4 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 45.73% 43.79x
San Francisco Activities Researchers 59.95% 41.88x
San Diego Events Researchers 59.95% 41.88x
Liberal News Readers 22.41% 20.40x
Financial Business Intelligence Researchers 22.48% 18.15x
Advertising Professionals 21.20% 16.90x
Financial News Readers 18.33% 16.66x
Tampa and St Petersburg Trip Planners 20.31% 15.19x
Conservative News Readers 27.97% 15.13x
Readers of South Asian Content 21.41% 14.91x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is REI.

Location Composition Index
REI 0.02% 4.97x
Kate Spade 0.01% 2.01x
Buckle 0.03% 1.85x
Banana Republic 0.02% 1.60x
American Eagle Outfitters 0.02% 1.47x
Chicos 0.02% 1.45x
Victoria's Secret 0.04% 1.39x
Journeys 0.03% 1.39x
Aeropostale 0.02% 1.37x
Urban Outfitters 0.02% 1.29x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 17.26% 164.93x
kusi.com 13.01% 131.08x
fox5sandiego.com 37.61% 119.59x
cbs8.com 40.65% 105.33x
10news.com 38.60% 100.48x
sandiego.gov 1.77% 93.77x
kyma.com 5.52% 82.91x
nbcsandiego.com 26.83% 82.26x
thecoastnews.com 1.45% 76.82x
sandiegouniontribune.com 49.55% 65.26x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 3.98% 26.84x
Southern California Tourism 0.24% 22.16x
Assorted Topics (Power Trains, Drones, Web Design) 0.21% 21.69x
San Francisco Bay Area Cluster 16.38% 19.44x
Northern California Cluster 11.86% 18.82x
Assorted Topics (Freebies, Gardens, Jewelry) 2.56% 17.97x
Australia & New Zealand Media 1.43% 17.46x
Local & Travel England - Northern England 0.24% 16.99x
Retail Industry News 0.06% 16.05x
Los Angeles News 29.02% 15.09x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male