Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 523.7 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 523.7 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 63.74% 40.30x
San Diego Events Researchers 63.74% 40.30x
San Diego Activities Researchers 52.10% 39.95x
Liberal News Readers 29.81% 21.91x
Financial Business Intelligence Researchers 28.73% 20.19x
Advertising Professionals 27.66% 18.68x
Financial News Readers 24.17% 18.47x
Readers of South Asian Content 25.48% 17.63x
Tampa and St Petersburg Trip Planners 26.40% 17.48x
Cholesterol Researchers 18.64% 17.29x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 2.33x
Forever 21 0.02% 1.81x
H&M 0.02% 1.72x
Dressbarn 0.02% 1.64x
Talbots 0.02% 1.60x
Old Navy 0.05% 1.58x
Journeys 0.04% 1.49x
Eddie Bauer 0.01% 1.45x
Lane Bryant 0.03% 1.43x
Maurices 0.05% 1.41x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 10.25% 164.49x
kusi.com 14.68% 137.25x
fox5sandiego.com 39.12% 118.45x
10news.com 42.03% 109.89x
cbs8.com 39.95% 107.61x
sandiego.gov 2.12% 99.17x
kyma.com 6.32% 91.11x
thecoastnews.com 1.19% 86.73x
sandiegomagazine.com 1.90% 83.48x
nbcsandiego.com 21.42% 78.58x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 4.70% 27.22x
Environmental Conservation 0.06% 26.03x
Cuba & Mexico Media 0.08% 24.13x
Southern California Tourism 0.28% 23.03x
Australia & New Zealand Media 1.89% 21.54x
Local & Travel England - Northern England 0.30% 21.52x
Northern California Cluster 13.05% 21.41x
Assorted Topics (Power Trains, Drones, Web Design) 0.33% 20.92x
San Francisco Bay Area Cluster 20.17% 19.48x
Retail Industry News 0.08% 18.25x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male