Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 641.4 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 641.4 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 69.29% 36.13x
San Diego Events Researchers 69.29% 36.13x
San Diego Activities Researchers 58.15% 32.15x
Liberal News Readers 39.54% 22.11x
Financial Business Intelligence Researchers 37.81% 21.24x
Advertising Professionals 36.37% 20.46x
Financial News Readers 34.30% 19.81x
Readers of South Asian Content 36.11% 19.22x
Cholesterol Researchers 30.03% 18.68x
Readers of Japanese Content 36.16% 18.60x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.80x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 13.99% 131.69x
sandiego.org 1.61% 128.40x
sandiegomagazine.com 1.93% 118.65x
ivpressonline.com 1.01% 113.63x
nbcsandiego.com 16.89% 104.11x
fox5sandiego.com 37.43% 102.34x
thecoastnews.com 1.02% 99.43x
cbs8.com 38.58% 94.99x
kusi.com 16.02% 94.47x
kyma.com 9.24% 93.54x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 6.69% 35.53x
Southern California Tourism 0.64% 31.50x
Cuba & Mexico Media 0.34% 28.36x
Australia & New Zealand Media 3.73% 25.26x
Los Angeles Cluster 0.19% 25.25x
Northern California Cluster 16.12% 24.86x
Environmental Conservation 0.10% 24.48x
Public Policy Media 3.01% 24.15x
San Francisco Bay Area Cluster 22.99% 21.05x
Local & Travel England - Northern England 0.36% 20.81x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male