Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 301.1 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 301.1 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 72.91% 57.43x
San Diego Activities Researchers 41.65% 53.60x
San Francisco Activities Researchers 59.79% 50.27x
San Diego Events Researchers 59.79% 50.27x
Los Angeles Trip Planners 31.22% 20.08x
Los Angeles Mass Transit Commuters 33.65% 19.34x
Advertising Professionals 17.94% 16.57x
California Trip Planners 18.80% 15.35x
San Francisco Trip Planners 21.28% 15.28x
Streaming Radio Listeners 28.99% 15.18x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.85x
White House Black Market 0.02% 2.39x
LOFT 0.01% 1.89x
Mens Wearhouse 0.02% 1.71x
Chicos 0.02% 1.59x
Dressbarn 0.01% 1.46x
H&M 0.02% 1.43x
Maurices 0.03% 0.97x
Zumiez 0.02% 0.80x
Journeys 0.01% 0.72x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 23.80% 218.86x
kusi.com 12.01% 169.01x
fox5sandiego.com 34.44% 165.69x
cbs8.com 39.39% 134.29x
10news.com 34.10% 119.50x
nbcsandiego.com 29.66% 115.68x
nbc11news.com 4.63% 92.09x
kyma.com 5.25% 91.54x
sandiegozoo.org 2.33% 81.21x
sandiegomagazine.com 2.60% 80.16x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Assorted Topics (Freebies, Gardens, Jewelry).

Content Affinity Composition Index
Assorted Topics (Freebies, Gardens, Jewelry) 3.44% 41.18x
Central California Cluster 2.84% 28.89x
LGBTQ Advocacy 8.01% 23.50x
San Francisco Bay Area Cluster 10.35% 21.04x
Northern California Cluster 8.67% 19.72x
Liberal Media - Political Activism 1.94% 19.17x
Southern California Tourism 0.17% 17.84x
Fox News Content Consumers 7.40% 16.11x
Los Angeles News 22.48% 14.86x
Local & Travel England - North Midlands 0.10% 13.70x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male