Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 1.9 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 69.89% 27.20x
San Diego Events Researchers 69.88% 27.20x
San Diego Activities Researchers 59.95% 23.52x
San Diego Trip Planners 53.52% 17.66x
California Trip Planners 46.78% 15.96x
Los Angeles Activities Researchers 35.12% 13.69x
Los Angeles Chargers Fans 37.83% 13.48x
Liberal News Readers 28.43% 13.38x
Financial Business Intelligence Researchers 27.87% 13.00x
Readers of Filipinos Content 28.78% 12.42x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.03x
Topshop 0.05% 2.76x
Saint Laurent Paris 0.01% 2.22x
Madewell 0.02% 2.12x
Tommy Bahama 0.04% 1.85x
Kate Spade 0.03% 1.46x
Charlotte Russe 0.05% 1.45x
Urban Outfitters 0.06% 1.41x
Ralph Lauren 0.01% 1.39x
Uniqlo 0.02% 1.39x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdhumane.org.

Website Composition Index
sdhumane.org 3.87% 119.62x
ymca.org 3.29% 109.97x
sandiegomagazine.com 6.98% 108.93x
calcoastcu.org 1.82% 107.82x
countynewscenter.com 2.35% 106.12x
sandiego.com 2.34% 103.66x
observatorysd.com 1.03% 102.25x
thecoastnews.com 1.37% 99.18x
kusi.com 2.74% 97.50x
grossmont.edu 1.59% 95.18x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 1.50% 26.23x
Los Angeles Cluster 0.67% 23.64x
Southern California Tourism 6.55% 21.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 17.77x
Cars, Travel & Food 0.44% 16.79x
Local & Travel England - North Midlands 0.06% 15.99x
Central California Cluster 10.03% 15.95x
Cuba & Mexico Media 1.03% 15.79x
San Francisco Tourism 1.38% 13.51x
Los Angeles News 36.81% 13.40x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male