Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 2.1 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 59.23% 33.45x
San Francisco Activities Researchers 59.24% 33.44x
San Diego Activities Researchers 49.33% 28.82x
San Diego Trip Planners 47.41% 20.82x
Los Angeles Chargers Fans 29.53% 18.22x
California Trip Planners 40.32% 17.34x
Liberal News Readers 21.01% 15.68x
Los Angeles Activities Researchers 24.61% 14.76x
California Skiers and Snowboarders 27.75% 14.21x
Financial Business Intelligence Researchers 22.22% 14.10x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.35% 0.95x
Jos A. Bank Clothiers 0.20% 0.88x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is shelterbuddy.com.

Website Composition Index
shelterbuddy.com 1.53% 129.07x
sandiego.gov 1.11% 125.40x
sdhumane.org 3.55% 124.98x
760kfmb.com 1.17% 124.79x
delmartimes.net 1.58% 122.36x
calcoastcu.org 1.79% 115.53x
lajollalight.com 1.36% 115.44x
sandiegomagazine.com 7.31% 113.00x
kusi.com 3.65% 111.93x
observatorysd.com 1.20% 109.48x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.22% 22.75x
Southern California Tourism 7.95% 19.67x
Assorted Topics (Viral Media, Paid Traffic) 6.76% 13.95x
Central California Cluster 7.02% 13.71x
Los Angeles News 29.37% 13.10x
San Francisco Tourism 1.98% 12.87x
Los Angeles Tourism 11.58% 12.00x
Middle East News 4.52% 11.75x
California Universities 6.53% 11.63x
Northern California Cluster 12.22% 11.49x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male