Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 652.4 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 652.4 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 67.92% 35.57x
San Diego Events Researchers 67.92% 35.57x
San Diego Activities Researchers 56.54% 32.50x
Liberal News Readers 37.60% 20.91x
Advertising Professionals 33.89% 19.60x
Financial Business Intelligence Researchers 36.30% 19.54x
Financial News Readers 32.66% 18.45x
Readers of South Asian Content 33.55% 18.15x
Tampa and St Petersburg Trip Planners 34.45% 17.80x
Cholesterol Researchers 28.23% 17.73x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.91x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 12.65% 134.00x
sandiegomagazine.com 2.17% 113.97x
ivpressonline.com 1.05% 107.29x
nbcsandiego.com 16.85% 105.62x
kusi.com 15.54% 105.39x
fox5sandiego.com 36.87% 102.02x
kyma.com 8.12% 91.69x
10news.com 45.43% 88.43x
thecoastnews.com 1.03% 87.69x
sandiego.gov 2.14% 85.05x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 6.33% 32.44x
Cuba & Mexico Media 0.27% 28.25x
Environmental Conservation 0.12% 26.31x
Southern California Tourism 0.50% 24.88x
Northern California Cluster 15.50% 23.95x
Australia & New Zealand Media 3.57% 23.66x
Public Policy Media 2.65% 22.22x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 21.08x
San Francisco Bay Area Cluster 22.66% 19.09x
Local & Travel England - Northern England 0.33% 18.96x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male