Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 1.8 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 76.13% 21.34x
San Francisco Activities Researchers 76.13% 21.34x
San Diego Activities Researchers 65.68% 19.85x
San Diego Trip Planners 55.75% 15.40x
California Trip Planners 50.27% 13.07x
Los Angeles Chargers Fans 39.85% 12.60x
Los Angeles Activities Researchers 38.56% 12.46x
Liberal News Readers 32.96% 11.55x
Readers of South Asian Content 30.54% 11.35x
Readers of Filipinos Content 31.65% 11.34x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.20x
Ralph Lauren 0.02% 1.66x
Kate Spade 0.03% 1.53x
H&M 0.06% 1.50x
American Apparel 0.03% 1.49x
Gymboree 0.05% 1.46x
Urban Outfitters 0.04% 1.44x
Hugo Boss 0.03% 1.43x
REI 0.01% 1.39x
Forever 21 0.04% 1.37x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdhumane.org.

Website Composition Index
sdhumane.org 3.62% 115.66x
calcoastcu.org 1.57% 107.69x
sandiegomagazine.com 6.19% 104.47x
ymca.org 2.07% 103.78x
countynewscenter.com 1.78% 101.09x
sdccu.com 4.80% 98.46x
grossmont.edu 1.24% 98.45x
sycuan.com 1.92% 94.55x
sandiego.com 1.98% 91.34x
nbcsandiego.com 19.43% 88.51x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 1.05% 26.38x
Los Angeles Cluster 0.58% 22.01x
Southern California Tourism 5.29% 21.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 18.41x
Local & Travel England - North Midlands 0.08% 17.02x
Cars, Travel & Food 0.23% 16.70x
Central California Cluster 10.57% 16.53x
Cuba & Mexico Media 0.83% 16.21x
Los Angeles News 37.06% 13.57x
Local & Travel England - Northern England 0.15% 13.06x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male