Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 958.3 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 958.3 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 70.71% 23.04x
San Francisco Activities Researchers 70.71% 23.04x
San Diego Activities Researchers 59.79% 19.86x
Liberal News Readers 39.42% 15.25x
Financial Business Intelligence Researchers 39.26% 14.58x
Arizona Wildcats Fans 34.03% 14.47x
Financial News Readers 35.36% 13.98x
Advertising Professionals 36.90% 13.46x
Readers of South Asian Content 36.52% 13.28x
Readers of Japanese Content 37.66% 13.26x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.65x
Gymboree 0.01% 1.41x
Lane Bryant 0.01% 1.26x
Buckle 0.01% 1.24x
The Childrens Place 0.02% 1.23x
Banana Republic 0.01% 1.19x
Carhartt 0.17% 1.13x
Old Navy 0.02% 1.08x
Chicos 0.01% 0.99x
Mens Wearhouse 0.01% 0.85x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 1.54% 113.27x
sandiegoreader.com 2.13% 105.82x
sandiegomagazine.com 1.99% 104.91x
sandiego.org 3.84% 85.81x
kusi.com 15.87% 82.29x
nbcsandiego.com 15.79% 77.06x
fox5sandiego.com 38.06% 76.53x
sandiego.gov 1.96% 74.17x
kyma.com 10.18% 73.63x
cbs8.com 36.93% 68.09x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.12% 25.14x
Southern California Tourism 1.33% 24.47x
Central California Cluster 8.42% 23.59x
Local & Travel England - North Midlands 0.10% 19.03x
Northern California Cluster 16.55% 18.00x
Cuba & Mexico Media 0.56% 17.52x
Environmental Conservation 0.09% 17.22x
Australia & New Zealand Media 4.20% 16.90x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 16.36x
Public Policy Media 3.78% 16.28x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male