Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 2.1 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 68.09% 28.20x
San Diego Events Researchers 68.08% 28.20x
San Diego Activities Researchers 57.91% 24.55x
San Diego Trip Planners 53.41% 17.41x
California Trip Planners 45.02% 16.05x
Los Angeles Chargers Fans 38.68% 14.08x
Los Angeles Activities Researchers 33.73% 13.95x
Liberal News Readers 26.51% 13.47x
Financial Business Intelligence Researchers 26.72% 12.96x
Readers of Filipinos Content 26.92% 12.50x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.02x
Saint Laurent Paris 0.01% 2.84x
Urban Outfitters 0.05% 2.02x
REI 0.01% 1.71x
Zara 0.02% 1.71x
H&M 0.06% 1.56x
Tommy Bahama 0.01% 1.48x
Free People 0.02% 1.45x
Forever 21 0.04% 1.43x
Madewell 0.02% 1.43x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdhumane.org.

Website Composition Index
sdhumane.org 3.87% 116.86x
ymca.org 2.43% 111.40x
sandiegomagazine.com 6.43% 108.09x
calcoastcu.org 1.72% 107.06x
countynewscenter.com 2.11% 106.08x
sandiego.com 2.06% 102.68x
observatorysd.com 1.00% 98.58x
thecoastnews.com 1.71% 98.10x
sycuan.com 2.00% 94.99x
grossmont.edu 1.55% 92.86x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 1.18% 26.92x
Southern California Tourism 5.63% 22.14x
Los Angeles Cluster 0.61% 21.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.80x
Cars, Travel & Food 0.31% 17.25x
Central California Cluster 9.84% 16.08x
Local & Travel England - North Midlands 0.06% 16.03x
Cuba & Mexico Media 0.90% 15.93x
San Francisco Tourism 1.09% 13.46x
Los Angeles News 36.37% 13.43x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male