Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 631.4 Thousand Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 631.4 thousand unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 67.19% 35.66x
San Diego Events Researchers 67.19% 35.66x
San Diego Activities Researchers 56.42% 32.54x
Liberal News Readers 34.41% 21.59x
Financial Business Intelligence Researchers 34.17% 19.94x
Advertising Professionals 32.22% 19.52x
Financial News Readers 30.16% 18.77x
Tampa and St Petersburg Trip Planners 31.75% 18.08x
Readers of South Asian Content 30.94% 18.01x
Cholesterol Researchers 25.13% 17.91x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Coach.

Location Composition Index
Coach 0.01% 1.83x
LOFT 0.03% 1.61x
Jos A. Bank Clothiers 0.02% 1.40x
Buckle 0.03% 1.34x
J. Crew 0.01% 1.33x
Banana Republic 0.02% 1.29x
Old Navy 0.04% 1.22x
White House Black Market 0.02% 1.21x
Carhartt 0.24% 1.19x
Talbots 0.01% 1.16x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is timesofsandiego.com.

Website Composition Index
timesofsandiego.com 11.78% 141.77x
sandiegomagazine.com 1.93% 118.81x
kusi.com 15.79% 116.32x
fox5sandiego.com 35.37% 110.59x
ivpressonline.com 1.21% 109.74x
nbcsandiego.com 17.50% 108.20x
10news.com 45.34% 93.77x
sandiego.gov 2.07% 91.60x
kyma.com 7.45% 90.84x
cbs8.com 40.15% 90.41x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 6.21% 29.75x
Environmental Conservation 0.11% 28.09x
Cuba & Mexico Media 0.16% 25.51x
Australia & New Zealand Media 3.22% 22.67x
Local & Travel England - Northern England 0.35% 22.37x
Public Policy Media 2.34% 22.06x
Northern California Cluster 15.98% 20.81x
Southern California Tourism 0.38% 20.19x
San Francisco Bay Area Cluster 23.42% 18.58x
Natural & Healthy Living Researchers 0.31% 18.43x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male