Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 2.1 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Events Researchers.

Interest Composition Index
San Diego Events Researchers 61.17% 28.88x
San Francisco Activities Researchers 61.17% 28.88x
San Diego Activities Researchers 51.20% 25.23x
San Diego Trip Planners 49.86% 18.44x
Los Angeles Chargers Fans 32.48% 16.63x
California Trip Planners 41.64% 15.87x
Liberal News Readers 20.49% 14.48x
Opera Enthusiasts 29.68% 14.24x
Los Angeles Activities Researchers 25.28% 12.79x
Readers of Filipinos Content 20.54% 12.71x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.16x
Joe's Jeans 0.01% 2.24x
Kate Spade 0.03% 1.82x
Levi Strauss 0.02% 1.66x
Urban Outfitters 0.08% 1.61x
H&M 0.06% 1.43x
Tommy Bahama 0.03% 1.33x
American Apparel 0.04% 1.29x
Ralph Lauren 0.01% 1.27x
The North Face 0.03% 1.26x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is shelterbuddy.com.

Website Composition Index
shelterbuddy.com 1.91% 150.07x
sdhumane.org 3.14% 147.69x
countynewscenter.com 1.91% 144.58x
delmartimes.net 1.43% 140.29x
kusi.com 3.14% 138.43x
760kfmb.com 1.32% 138.26x
sandiego.gov 1.36% 136.30x
lajollalight.com 1.25% 133.12x
calcoastcu.org 1.78% 132.17x
sandiegomagazine.com 7.24% 129.25x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.52% 23.73x
Southern California Tourism 8.60% 20.78x
Los Angeles Cluster 1.00% 20.65x
Assorted Topics (Viral Media, Paid Traffic) 5.52% 16.00x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 14.74x
Los Angeles News 26.47% 14.60x
Cars, Travel & Food 0.68% 14.50x
Local & Travel England - North Midlands 0.04% 14.25x
Central California Cluster 6.41% 14.24x
Cuba & Mexico Media 1.08% 13.64x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male