Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 2.3 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 49.98% 17.24x
Los Angeles Chargers Fans 32.18% 14.92x
California Trip Planners 40.48% 14.91x
Liberal News Readers 18.06% 13.03x
Financial Business Intelligence Researchers 19.05% 11.98x
Financial News Readers 16.78% 11.49x
Zoo Visitors 34.86% 11.28x
Readers of Filipinos Content 18.26% 11.00x
Readers of South Asian Content 18.98% 10.63x
TV Advertising Professionals 17.22% 10.61x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.66x
Kate Spade 0.04% 2.62x
Joe's Jeans 0.01% 1.74x
Patagonia 0.01% 1.61x
Urban Outfitters 0.06% 1.61x
H&M 0.04% 1.54x
Hollister 0.02% 1.41x
American Apparel 0.03% 1.41x
REI 0.02% 1.22x
Zumiez 0.03% 1.21x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is gcccd.edu.

Website Composition Index
gcccd.edu 0.52% 158.87x
rhfleet.org 0.59% 153.09x
rchumanesociety.org 0.71% 149.53x
broadwaysd.com 0.74% 148.94x
sandiegounified.org 0.34% 142.60x
sdhumane.org 1.36% 142.58x
casbahmusic.com 0.76% 142.53x
sdlookup.com 0.38% 140.48x
sdraffle.com 0.50% 138.80x
sandiegocoastlife.com 0.69% 136.81x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.87% 20.26x
Southern California Tourism 8.82% 18.50x
Los Angeles Cluster 1.02% 15.54x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.16% 15.54x
Los Angeles News 22.35% 14.60x
Central California Cluster 5.69% 13.17x
Local & Travel England - North Midlands 0.03% 12.22x
Los Angeles Tourism 10.61% 11.87x
San Francisco Tourism 2.16% 11.62x
Pac 12 Sports 1.81% 11.57x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999