Explore the San Diego Cluster Audience
Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 358.4 thousand unique devices whose actions qualify for the San Diego Cluster audience.
INTERESTS
The San Diego Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the San Diego Cluster audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 45.73% | 43.79x |
| San Francisco Activities Researchers | 59.95% | 41.88x |
| San Diego Events Researchers | 59.95% | 41.88x |
| Liberal News Readers | 22.41% | 20.40x |
| Financial Business Intelligence Researchers | 22.48% | 18.15x |
| Advertising Professionals | 21.20% | 16.90x |
| Financial News Readers | 18.33% | 16.66x |
| Tampa and St Petersburg Trip Planners | 20.31% | 15.19x |
| Conservative News Readers | 27.97% | 15.13x |
| Readers of South Asian Content | 21.41% | 14.91x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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APPAREL RETAILERS
The San Diego Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the San Diego Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 4.97x |
| Kate Spade | 0.01% | 2.01x |
| Buckle | 0.03% | 1.85x |
| Banana Republic | 0.02% | 1.60x |
| American Eagle Outfitters | 0.02% | 1.47x |
| Chicos | 0.02% | 1.45x |
| Victoria's Secret | 0.04% | 1.39x |
| Journeys | 0.03% | 1.39x |
| Aeropostale | 0.02% | 1.37x |
| Urban Outfitters | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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WEBSITES
The San Diego Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the San Diego Cluster audience is timesofsandiego.com.
| Website | Composition | Index |
| timesofsandiego.com | 17.26% | 164.93x |
| kusi.com | 13.01% | 131.08x |
| fox5sandiego.com | 37.61% | 119.59x |
| cbs8.com | 40.65% | 105.33x |
| 10news.com | 38.60% | 100.48x |
| sandiego.gov | 1.77% | 93.77x |
| kyma.com | 5.52% | 82.91x |
| nbcsandiego.com | 26.83% | 82.26x |
| thecoastnews.com | 1.45% | 76.82x |
| sandiegouniontribune.com | 49.55% | 65.26x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the San Diego Cluster audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 3.98% | 26.84x |
| Southern California Tourism | 0.24% | 22.16x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.21% | 21.69x |
| San Francisco Bay Area Cluster | 16.38% | 19.44x |
| Northern California Cluster | 11.86% | 18.82x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 2.56% | 17.97x |
| Australia & New Zealand Media | 1.43% | 17.46x |
| Local & Travel England - Northern England | 0.24% | 16.99x |
| Retail Industry News | 0.06% | 16.05x |
| Los Angeles News | 29.02% | 15.09x |
Composition Percentage:
The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
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DEMOGRAPHICS
The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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