Dstillery Audiences

SAN DIEGO CLUSTER

Audience Size: 1.3 Million Devices

Explore the San Diego Cluster Audience

Below you'll find more information about the San Diego Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the San Diego Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Diego Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Diego Cluster audience is San Francisco Activities Researchers.

Interest Composition Index
San Francisco Activities Researchers 52.83% 60.82x
San Diego Events Researchers 52.83% 60.82x
San Diego Activities Researchers 40.57% 48.13x
Liberal News Readers 30.19% 46.71x
Readers of Japanese Content 33.96% 46.59x
Financial Business Intelligence Researchers 33.02% 45.94x
Advertising Professionals 31.13% 43.95x
Readers of South Asian Content 32.08% 43.38x
Entertainment Industry Decision Makers 24.53% 42.36x
Readers of Pakistani Content 27.36% 40.70x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Interest attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Diego Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Diego Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.76x
Carhartt 0.19% 1.26x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Location attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Diego Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Diego Cluster audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 2.04% 83.11x
sandiegomagazine.com 2.32% 79.37x
sandiegoreader.com 2.74% 75.70x
sandiego.com 1.03% 73.95x
sandiego.org 5.02% 61.45x
kusi.com 16.29% 59.21x
sandiego.gov 2.08% 56.82x
ivpressonline.com 1.04% 54.15x
nbcsandiego.com 16.35% 54.06x
fox5sandiego.com 40.28% 52.72x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Web attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Diego Cluster audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 12.65% 58.20x
Northern California Cluster 18.63% 34.08x
Australia & New Zealand Media 3.51% 32.03x
Middle East News 6.33% 31.04x
San Francisco Bay Area Cluster 23.90% 29.13x
Assorted Topics (Viral Media, Paid Traffic) 19.68% 26.12x
Ireland Cluster 7.38% 25.31x
Los Angeles Tourism 6.85% 25.12x
Smart Travel 3.69% 24.69x
Los Angeles News 36.20% 24.02x
Composition Percentage: The overlap percentage between the San Diego Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Diego Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Diego Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male