Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 1.6 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 36.83% 19.54x
Advertising Professionals 33.67% 18.60x
Financial Business Intelligence Researchers 35.36% 18.46x
Readers of South Asian Content 32.82% 17.54x
Financial News Readers 31.42% 17.38x
Readers of Japanese Content 34.39% 17.08x
Readers of Filipinos Content 33.09% 16.99x
TV Advertising Professionals 30.15% 16.57x
Tampa and St Petersburg Trip Planners 32.20% 16.41x
Cholesterol Researchers 27.81% 16.39x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.16x
Mens Wearhouse 0.02% 1.15x
LOFT 0.01% 1.13x
The Childrens Place 0.02% 1.12x
Carhartt 0.13% 1.01x
Buckle 0.01% 0.99x
Journeys 0.02% 0.97x
White House Black Market 0.01% 0.90x
Maurices 0.02% 0.89x
Victoria's Secret 0.02% 0.87x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is petaluma360.com.

Website Composition Index
petaluma360.com 1.03% 78.11x
kion546.com 3.63% 76.86x
santacruzsentinel.com 3.95% 72.37x
smdailyjournal.com 1.54% 69.13x
ktvu.com 8.38% 68.29x
ksbw.com 10.85% 68.03x
missionlocal.org 1.45% 65.27x
sonomanews.com 1.32% 64.89x
sfist.com 6.12% 62.34x
marinij.com 5.61% 62.01x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.16% 28.59x
Central California Cluster 5.35% 26.35x
Northern California Cluster 17.39% 25.53x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 19.88x
Australia & New Zealand Media 3.08% 19.39x
San Diego Cluster 12.16% 18.56x
Los Angeles Cluster 0.13% 18.01x
Environmental Conservation 0.08% 16.32x
Public Policy Media 1.95% 16.16x
Alaska Cluster 1.73% 15.66x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male