Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2.8 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 52.76% 16.57x
Symphony Music Enthusiasts 39.90% 15.21x
Opera Enthusiasts 34.44% 15.18x
San Francisco Trip Planners 37.33% 14.54x
Tahoe Skiers and Snowboarders 38.63% 13.85x
San Francisco Giants Fans 27.78% 13.82x
Liberal News Readers 18.88% 12.17x
Financial Business Intelligence Researchers 20.71% 11.47x
Readers of Filipinos Content 20.30% 11.34x
Readers of Japanese Content 21.21% 11.30x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 6.10x
Calvin Klein 0.03% 4.03x
Levi Strauss 0.04% 3.95x
Everlane 0.01% 3.11x
The North Face 0.06% 3.04x
Uniqlo 0.03% 2.69x
Armani 0.05% 2.47x
Saint Laurent Paris 0.02% 2.27x
Banana Republic 0.08% 2.15x
Ralph Lauren 0.02% 2.13x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is sparetheair.org.

Website Composition Index
sparetheair.org 3.29% 121.56x
eastbayspca.org 1.26% 118.58x
santanarow.com 1.01% 115.02x
petaluma360.com 2.47% 114.21x
ebparks.org 4.14% 114.01x
calperformances.org 1.19% 111.80x
sanjoseinside.com 2.47% 111.42x
sonomanews.com 2.66% 110.84x
sfpl.org 1.44% 109.41x
sonoma.edu 1.01% 109.23x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 5.41% 32.68x
Northern California Cluster 21.64% 22.42x
Los Angeles Cluster 0.90% 17.76x
Tahoe & Reno Tourism 5.83% 17.03x
Central California Cluster 7.35% 15.80x
California Universities 8.83% 15.01x
Southern California Cluster 1.61% 14.43x
Assorted Topics (Viral Media, Paid Traffic) 4.52% 12.66x
Local & Travel England - North Midlands 0.03% 12.05x
Middle East News 4.25% 12.00x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male