Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 1.2 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 36.67% 22.85x
Financial Business Intelligence Researchers 36.57% 21.31x
Advertising Professionals 35.07% 20.56x
Financial News Readers 32.56% 19.94x
Readers of Filipinos Content 34.65% 19.45x
Readers of South Asian Content 34.80% 19.43x
Readers of Japanese Content 35.80% 19.41x
Boston Trip Planners 30.10% 18.53x
TV Advertising Professionals 30.41% 18.45x
Tampa and St Petersburg Trip Planners 32.47% 18.35x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.16x
Buckle 0.01% 1.13x
Carhartt 0.10% 1.06x
The Childrens Place 0.01% 0.89x
Victoria's Secret 0.01% 0.88x
Journeys 0.01% 0.83x
Maurices 0.01% 0.81x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is petaluma360.com.

Website Composition Index
petaluma360.com 1.24% 94.20x
northbaybusinessjournal.com 1.05% 92.41x
sonomanews.com 1.25% 92.38x
kion546.com 5.04% 91.36x
santacruzsentinel.com 4.71% 89.15x
smdailyjournal.com 1.87% 88.30x
ktvu.com 11.93% 85.70x
ksbw.com 13.37% 84.00x
marinij.com 5.39% 78.51x
thecalifornian.com 2.94% 76.46x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.37% 49.84x
Central California Cluster 7.36% 33.53x
Northern California Cluster 19.08% 30.52x
Southern California Cluster 0.05% 23.58x
San Diego Cluster 14.99% 21.63x
Australia & New Zealand Media 3.33% 20.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 19.27x
Tahoe & Reno Tourism 4.45% 18.88x
Alaska Cluster 3.06% 18.68x
Ireland Cluster 8.69% 18.57x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male