Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2.7 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 47.30% 21.50x
Symphony Music Enthusiasts 35.29% 18.48x
Tahoe Skiers and Snowboarders 32.11% 17.74x
San Francisco Trip Planners 36.91% 16.24x
San Francisco Giants Fans 23.90% 16.11x
Opera Enthusiasts 28.93% 15.89x
Liberal News Readers 17.91% 14.22x
Readers of South Asian Content 20.06% 13.67x
Readers of Filipinos Content 19.15% 13.38x
Readers of Japanese Content 19.85% 13.29x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 4.88x
Everlane 0.02% 3.26x
Calvin Klein 0.02% 3.22x
Levi Strauss 0.02% 3.06x
The North Face 0.03% 2.61x
Zara 0.04% 2.46x
Uniqlo 0.02% 1.98x
Club Monaco 0.01% 1.90x
Saint Laurent Paris 0.01% 1.89x
Armani 0.05% 1.84x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is sparetheair.org.

Website Composition Index
sparetheair.org 2.71% 94.25x
sfpl.org 1.10% 88.70x
eastbayspca.org 1.27% 88.64x
petaluma360.com 2.54% 87.33x
oaklandmagazine.com 1.22% 86.41x
apr.com 1.05% 86.02x
sfopera.com 1.21% 85.77x
calperformances.org 1.22% 85.64x
santacruz.org 1.86% 85.58x
sanjoseinside.com 2.44% 84.45x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 4.59% 30.82x
Northern California Cluster 22.08% 21.02x
Los Angeles Cluster 0.78% 17.76x
Tahoe & Reno Tourism 5.41% 16.48x
Central California Cluster 7.95% 15.72x
California Universities 7.85% 14.22x
Southern California Cluster 1.29% 13.84x
Cars, Travel & Food 0.47% 11.97x
Local & Travel England - North Midlands 0.03% 11.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 11.78x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male