Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 795.3 Thousand Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 795.3 thousand unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 29.80% 27.26x
Financial Business Intelligence Researchers 29.82% 24.15x
Advertising Professionals 29.34% 23.19x
Financial News Readers 24.23% 22.37x
Readers of South Asian Content 26.71% 19.97x
Readers of Japanese Content 29.78% 19.75x
Boston Trip Planners 19.94% 19.19x
Tampa and St Petersburg Trip Planners 24.40% 18.69x
TV Advertising Professionals 21.87% 18.59x
Competitive Sports Participants 22.58% 18.58x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 0.93x
Carhartt 0.10% 0.91x
Victoria's Secret 0.01% 0.85x
The Childrens Place 0.01% 0.81x
Maurices 0.01% 0.79x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is santacruzsentinel.com.

Website Composition Index
santacruzsentinel.com 3.27% 84.96x
sfist.com 15.00% 82.01x
ksbw.com 13.61% 80.18x
ktvu.com 9.65% 79.44x
marinij.com 5.42% 75.42x
eastbaytimes.com 14.73% 73.20x
napavalleyregister.com 3.93% 72.75x
sanfrancisco.cbslocal.com 34.60% 72.30x
kion546.com 5.53% 70.39x
kron4.com 39.51% 70.01x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.12% 39.68x
Central California Cluster 4.51% 30.38x
Northern California Cluster 17.71% 28.09x
Environmental Conservation 0.05% 25.15x
Australia & New Zealand Media 1.79% 22.43x
Tahoe & Reno Tourism 3.31% 20.50x
San Diego Cluster 9.24% 20.16x
Local & Travel England - North Midlands 0.10% 18.20x
Los Angeles News 34.09% 17.89x
Public Policy Media 1.28% 17.88x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male