Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 1.1 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 36.57% 21.21x
Financial Business Intelligence Researchers 35.23% 20.30x
Advertising Professionals 34.26% 19.70x
Readers of South Asian Content 33.31% 18.98x
Financial News Readers 31.56% 18.70x
Readers of Japanese Content 34.24% 18.67x
Readers of Filipinos Content 34.23% 18.54x
Cholesterol Researchers 27.21% 17.77x
TV Advertising Professionals 30.16% 17.70x
Executive and C-Suite 26.62% 17.48x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.16x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is petaluma360.com.

Website Composition Index
petaluma360.com 1.08% 93.84x
santacruzsentinel.com 4.35% 86.37x
sonomanews.com 1.31% 86.31x
kion546.com 4.40% 84.02x
ktvu.com 10.23% 83.00x
smdailyjournal.com 1.69% 82.89x
ksbw.com 12.30% 78.00x
thecalifornian.com 2.35% 75.82x
marinij.com 5.34% 75.43x
eastbaytimes.com 14.07% 69.64x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.22% 41.97x
Central California Cluster 5.93% 31.18x
Northern California Cluster 18.41% 28.01x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 23.89x
Los Angeles Cluster 0.17% 22.16x
San Diego Cluster 13.23% 20.81x
Australia & New Zealand Media 3.10% 20.68x
Southern California Cluster 0.02% 18.68x
Environmental Conservation 0.07% 18.11x
Tahoe & Reno Tourism 3.70% 17.76x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male