Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 33.13% 15.66x
Financial Business Intelligence Researchers 32.60% 15.24x
Readers of Filipinos Content 33.21% 14.96x
Readers of Japanese Content 32.53% 14.77x
Readers of South Asian Content 31.05% 14.46x
Advertising Professionals 30.84% 14.26x
Financial News Readers 29.13% 14.11x
Los Angeles Activities Researchers 34.32% 13.37x
Oregon Ducks Fans 31.26% 13.34x
Social Liberals 29.50% 13.31x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 2.14x
Banana Republic 0.01% 1.51x
Zumiez 0.01% 1.41x
LOFT 0.01% 1.26x
Express 0.01% 1.15x
Victoria's Secret 0.02% 1.14x
Old Navy 0.01% 1.12x
Carhartt 0.10% 1.10x
Journeys 0.01% 0.94x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is ebparks.org.

Website Composition Index
ebparks.org 2.18% 101.65x
sanjoseinside.com 1.31% 96.72x
caltrain.com 2.98% 92.25x
sfstation.com 1.92% 91.67x
mv-voice.com 1.59% 90.89x
almanacnews.com 1.18% 90.05x
petaluma360.com 1.99% 88.77x
beachboardwalk.com 2.01% 87.96x
sfsymphony.org 1.71% 87.64x
funcheap.com 3.87% 87.13x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 1.61% 38.99x
Northern California Cluster 24.31% 28.86x
Central California Cluster 11.02% 27.28x
Los Angeles Cluster 0.44% 25.29x
Local & Travel England - North Midlands 0.10% 22.09x
Southern California Cluster 0.37% 19.76x
Cars, Travel & Food 0.07% 19.55x
California Universities 3.65% 19.10x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 17.32x
Tahoe & Reno Tourism 5.44% 17.04x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male