Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 3.1 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 53.14% 17.28x
San Francisco Giants Fans 36.31% 13.87x
Symphony Music Enthusiasts 39.98% 13.57x
Tahoe Skiers and Snowboarders 39.52% 13.55x
San Francisco Trip Planners 39.35% 12.72x
Opera Enthusiasts 32.12% 11.83x
Liberal News Readers 22.45% 11.41x
Los Angeles Activities Researchers 27.37% 11.32x
Readers of Filipinos Content 24.34% 11.31x
Financial Business Intelligence Researchers 22.98% 11.15x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.93x
Zara 0.03% 2.36x
Tommy Bahama 0.02% 2.05x
Madewell 0.02% 1.89x
Armani 0.02% 1.86x
Hollister 0.05% 1.83x
Hugo Boss 0.03% 1.79x
REI 0.01% 1.79x
Bonobos 0.01% 1.73x
The North Face 0.01% 1.57x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is petaluma360.com.

Website Composition Index
petaluma360.com 2.56% 84.03x
sparetheair.org 1.69% 82.73x
ebparks.org 3.83% 80.43x
sanjoseinside.com 1.97% 79.89x
sonomanews.com 2.42% 77.89x
sapcenter.com 1.30% 76.70x
diablomag.com 1.05% 76.15x
smdailyjournal.com 3.91% 75.95x
mv-voice.com 2.33% 75.30x
pleasantonweekly.com 1.38% 74.78x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.29% 28.27x
Northern California Cluster 25.06% 21.01x
Central California Cluster 10.64% 17.40x
Los Angeles Cluster 0.47% 16.52x
Tahoe & Reno Tourism 4.91% 15.35x
Local & Travel England - North Midlands 0.06% 14.25x
Southern California Cluster 0.60% 13.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.48x
California Universities 5.08% 12.94x
Cars, Travel & Food 0.23% 12.39x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male