Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 470 Thousand Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 470 thousand unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is San Francisco Trip Planners.

Interest Composition Index
San Francisco Trip Planners 45.18% 29.70x
Financial Business Intelligence Researchers 24.40% 28.79x
Advertising Professionals 24.10% 27.15x
Los Angeles Trip Planners 40.24% 25.70x
Readers of South Asian Content 22.46% 23.23x
Cholesterol Researchers 8.13% 22.49x
Readers of Japanese Content 26.61% 22.05x
TV Advertising Professionals 15.39% 21.75x
Breast Cancer Fund Raisers 11.89% 21.49x
Liberal News Readers 22.16% 21.13x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Coach.

Location Composition Index
Coach 0.01% 2.48x
J. Crew 0.02% 2.17x
LOFT 0.02% 2.00x
White House Black Market 0.02% 1.71x
Dressbarn 0.01% 1.57x
Urban Outfitters 0.02% 1.50x
Mens Wearhouse 0.02% 1.49x
Michael Kors 0.01% 1.45x
Lululemon 0.01% 1.26x
Old Navy 0.02% 1.23x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is sfist.com.

Website Composition Index
sfist.com 15.97% 126.14x
sanfrancisco.cbslocal.com 23.89% 125.47x
santacruzsentinel.com 3.53% 121.14x
ktvu.com 12.56% 112.61x
ksbw.com 15.93% 110.57x
napavalleyregister.com 3.56% 108.50x
montereycountyweekly.com 1.25% 108.46x
marinij.com 5.42% 106.75x
pressdemocrat.com 14.67% 106.47x
santacruz.org 2.27% 105.43x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 17.17% 34.13x
Central California Cluster 4.03% 33.24x
Australia & New Zealand Media 2.22% 23.53x
Tahoe & Reno Tourism 3.42% 22.63x
Los Angeles News 31.13% 20.07x
San Diego Cluster 8.31% 19.19x
Public Policy Media 0.98% 16.51x
Local & Travel England - Northern England 0.24% 15.58x
Local & Travel England - North Midlands 0.12% 14.42x
Asia Travel 8.65% 14.36x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male