Explore the San Francisco Bay Area Cluster Audience
Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 470 thousand unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.
INTERESTS
The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the San Francisco Bay Area Cluster audience is San Francisco Trip Planners.
| Interest | Composition | Index |
| San Francisco Trip Planners | 45.18% | 29.70x |
| Financial Business Intelligence Researchers | 24.40% | 28.79x |
| Advertising Professionals | 24.10% | 27.15x |
| Los Angeles Trip Planners | 40.24% | 25.70x |
| Readers of South Asian Content | 22.46% | 23.23x |
| Cholesterol Researchers | 8.13% | 22.49x |
| Readers of Japanese Content | 26.61% | 22.05x |
| TV Advertising Professionals | 15.39% | 21.75x |
| Breast Cancer Fund Raisers | 11.89% | 21.49x |
| Liberal News Readers | 22.16% | 21.13x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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APPAREL RETAILERS
The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 2.48x |
| J. Crew | 0.02% | 2.17x |
| LOFT | 0.02% | 2.00x |
| White House Black Market | 0.02% | 1.71x |
| Dressbarn | 0.01% | 1.57x |
| Urban Outfitters | 0.02% | 1.50x |
| Mens Wearhouse | 0.02% | 1.49x |
| Michael Kors | 0.01% | 1.45x |
| Lululemon | 0.01% | 1.26x |
| Old Navy | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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WEBSITES
The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is sfist.com.
| Website | Composition | Index |
| sfist.com | 15.97% | 126.14x |
| sanfrancisco.cbslocal.com | 23.89% | 125.47x |
| santacruzsentinel.com | 3.53% | 121.14x |
| ktvu.com | 12.56% | 112.61x |
| ksbw.com | 15.93% | 110.57x |
| napavalleyregister.com | 3.56% | 108.50x |
| montereycountyweekly.com | 1.25% | 108.46x |
| marinij.com | 5.42% | 106.75x |
| pressdemocrat.com | 14.67% | 106.47x |
| santacruz.org | 2.27% | 105.43x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 17.17% | 34.13x |
| Central California Cluster | 4.03% | 33.24x |
| Australia & New Zealand Media | 2.22% | 23.53x |
| Tahoe & Reno Tourism | 3.42% | 22.63x |
| Los Angeles News | 31.13% | 20.07x |
| San Diego Cluster | 8.31% | 19.19x |
| Public Policy Media | 0.98% | 16.51x |
| Local & Travel England - Northern England | 0.24% | 15.58x |
| Local & Travel England - North Midlands | 0.12% | 14.42x |
| Asia Travel | 8.65% | 14.36x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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DEMOGRAPHICS
The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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