Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 1.5 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 38.36% 14.61x
Financial Business Intelligence Researchers 37.46% 14.03x
Advertising Professionals 36.62% 13.26x
Financial News Readers 32.87% 13.22x
Oregon Ducks Fans 30.86% 13.02x
Readers of Japanese Content 37.05% 12.94x
Readers of South Asian Content 35.16% 12.90x
Readers of Filipinos Content 37.09% 12.89x
Arizona Wildcats Fans 29.65% 12.15x
Boston Trip Planners 31.34% 12.07x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.59x
Gap 0.01% 1.48x
Old Navy 0.02% 1.46x
LOFT 0.01% 1.44x
Chicos 0.01% 1.41x
Mens Wearhouse 0.02% 1.29x
The Childrens Place 0.01% 1.17x
Victoria's Secret 0.02% 1.16x
Carhartt 0.15% 1.05x
White House Black Market 0.01% 0.99x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is funcheap.com.

Website Composition Index
funcheap.com 1.19% 83.57x
paloaltoonline.com 1.49% 74.00x
smdailyjournal.com 2.03% 73.79x
petaluma360.com 1.27% 72.11x
sonomanews.com 1.36% 72.05x
northbaybusinessjournal.com 1.21% 71.24x
santacruzsentinel.com 5.16% 66.48x
ktvu.com 13.23% 66.41x
kion546.com 5.68% 63.52x
ksbw.com 14.56% 61.39x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.51% 31.27x
Central California Cluster 8.33% 22.32x
Northern California Cluster 19.46% 20.41x
Southern California Cluster 0.09% 16.88x
England Tourism 0.01% 15.61x
Local & Travel England - North Midlands 0.08% 14.51x
San Diego Cluster 16.26% 14.41x
Australia & New Zealand Media 3.73% 14.32x
California Universities 1.20% 14.15x
Tahoe & Reno Tourism 4.72% 13.63x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male