Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2.9 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 53.27% 16.69x
Tahoe Skiers and Snowboarders 38.93% 13.29x
San Francisco Giants Fans 35.40% 13.13x
Symphony Music Enthusiasts 39.91% 12.92x
San Francisco Trip Planners 39.13% 12.22x
Liberal News Readers 24.36% 11.47x
Opera Enthusiasts 33.15% 11.40x
Financial Business Intelligence Researchers 24.28% 11.33x
Readers of Filipinos Content 26.22% 11.32x
Readers of South Asian Content 25.33% 11.25x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Everlane.

Location Composition Index
Everlane 0.03% 6.19x
Uniqlo 0.03% 2.51x
Madewell 0.02% 2.29x
The North Face 0.03% 2.16x
Club Monaco 0.02% 2.04x
Zara 0.04% 1.97x
Saint Laurent Paris 0.01% 1.96x
Lululemon 0.07% 1.94x
Patagonia 0.01% 1.85x
Express 0.03% 1.79x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is sparetheair.org.

Website Composition Index
sparetheair.org 1.46% 87.29x
petaluma360.com 2.17% 83.07x
sanjoseinside.com 2.35% 80.23x
ebparks.org 4.27% 79.53x
sonomanews.com 2.30% 78.04x
diablomag.com 1.13% 78.01x
sapcenter.com 1.44% 78.00x
pleasantonweekly.com 1.53% 76.79x
almanacnews.com 1.60% 76.71x
mv-voice.com 2.53% 76.32x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.81% 27.46x
Northern California Cluster 24.78% 19.95x
Los Angeles Cluster 0.53% 18.73x
Central California Cluster 10.62% 16.89x
Tahoe & Reno Tourism 5.19% 15.28x
California Universities 5.48% 13.79x
Local & Travel England - North Midlands 0.05% 13.67x
Southern California Cluster 0.77% 13.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.54x
Cars, Travel & Food 0.33% 12.61x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male