Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 531.1 Thousand Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 531.1 thousand unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is San Francisco Trip Planners.

Interest Composition Index
San Francisco Trip Planners 39.07% 26.29x
San Francisco Activities Researchers 15.52% 24.04x
Los Angeles Clippers Fans 31.62% 19.20x
Los Angeles Activities Researchers 26.87% 18.69x
Los Angeles Trip Planners 30.65% 18.22x
San Diego Trip Planners 23.54% 17.62x
Los Angeles Mass Transit Commuters 30.29% 16.30x
Advertising Professionals 18.13% 15.92x
Retired Government Employees 6.10% 14.22x
Financial Business Intelligence Researchers 16.55% 13.33x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 3.22x
Maurices 0.02% 1.57x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is petaluma360.com.

Website Composition Index
petaluma360.com 2.16% 192.58x
claycord.com 1.70% 146.22x
santacruzsentinel.com 6.13% 143.99x
santacruz.org 2.53% 143.43x
flysfo.com 2.69% 121.93x
sanfrancisco.cbslocal.com 8.98% 121.16x
marinij.com 6.70% 119.31x
sfist.com 17.62% 117.76x
ktvu.com 17.73% 115.24x
sonomamag.com 2.24% 113.12x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 13.68% 28.25x
Los Angeles Cluster 0.14% 23.75x
Central California Cluster 2.85% 22.85x
Tahoe & Reno Tourism 2.51% 19.26x
San Diego Cluster 6.84% 14.44x
Los Angeles News 19.39% 14.24x
California Universities 0.14% 12.65x
Local & Travel England - North Midlands 0.08% 12.36x
Australia & New Zealand Media 1.56% 11.82x
Public Policy Media 0.40% 11.38x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male