Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 1.2 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 37.32% 20.53x
Advertising Professionals 34.55% 19.43x
Financial Business Intelligence Researchers 35.83% 19.40x
Financial News Readers 31.83% 18.02x
Readers of South Asian Content 33.10% 17.70x
Readers of Japanese Content 35.05% 17.44x
TV Advertising Professionals 29.98% 17.35x
Cholesterol Researchers 26.21% 17.05x
Tampa and St Petersburg Trip Planners 31.78% 16.95x
Readers of Filipinos Content 32.57% 16.93x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.49x
Talbots 0.01% 1.31x
Chicos 0.02% 1.27x
Buckle 0.02% 1.24x
LOFT 0.02% 1.23x
Zumiez 0.01% 1.18x
Hollister 0.01% 1.18x
Victoria's Secret 0.03% 1.13x
Lane Bryant 0.02% 1.07x
Banana Republic 0.01% 1.07x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is santacruzsentinel.com.

Website Composition Index
santacruzsentinel.com 3.75% 76.10x
sonomanews.com 1.19% 73.98x
kion546.com 3.40% 73.46x
missionlocal.org 1.02% 73.34x
ksbw.com 10.96% 70.74x
marinij.com 5.60% 68.83x
times-standard.com 2.03% 66.27x
smdailyjournal.com 1.61% 65.78x
ktvu.com 7.78% 65.45x
nbcbayarea.com 9.34% 64.32x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.16% 32.93x
Central California Cluster 5.26% 26.09x
Northern California Cluster 18.53% 25.56x
Australia & New Zealand Media 2.77% 21.18x
Environmental Conservation 0.08% 19.90x
San Diego Cluster 11.26% 19.16x
Public Policy Media 1.79% 18.03x
Tahoe & Reno Tourism 3.78% 17.56x
Local & Travel England - Northern England 0.25% 17.11x
Local & Travel England - North Midlands 0.09% 16.68x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male