Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2.8 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 37.53% 19.86x
San Francisco Giants Fans 13.21% 14.33x
San Francisco Trip Planners 39.93% 14.04x
Tahoe Skiers and Snowboarders 37.53% 14.03x
Liberal News Readers 17.17% 12.27x
Financial Business Intelligence Researchers 18.54% 11.56x
Readers of Japanese Content 20.46% 11.05x
Readers of Filipinos Content 18.49% 11.04x
Readers of South Asian Content 19.47% 10.81x
Golden State Warriors Fans 15.68% 10.69x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 5.00x
Levi Strauss 0.04% 4.44x
Uniqlo 0.03% 2.96x
Calvin Klein 0.02% 2.79x
Lorna Jane 0.01% 2.42x
REI 0.03% 2.18x
Armani 0.03% 2.06x
The North Face 0.03% 2.00x
Patagonia 0.01% 1.99x
Banana Republic 0.06% 1.96x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is cityboxoffice.com.

Website Composition Index
cityboxoffice.com 0.40% 132.02x
co.santa-cruz.ca.us 0.88% 128.30x
alamedacountyfair.com 0.56% 121.02x
sfraffle.com 0.33% 119.61x
bart.gov 0.70% 119.29x
sanjose.org 0.94% 118.18x
oaklandmagazine.com 1.17% 115.08x
mugshotssantacruz.com 0.42% 114.50x
vta.org 0.43% 114.18x
morganhilltimes.com 0.83% 114.17x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 5.85% 31.48x
Northern California Cluster 20.25% 21.67x
Tahoe & Reno Tourism 5.14% 16.59x
Central California Cluster 6.72% 15.56x
Los Angeles Cluster 0.94% 14.33x
California Universities 9.33% 14.17x
Southern California Cluster 1.91% 13.47x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.58% 13.38x
Middle East News 4.57% 11.55x
Local & Travel England - North Midlands 0.03% 11.29x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000