Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 33.44% 17.00x
Financial Business Intelligence Researchers 32.70% 16.25x
Readers of Japanese Content 30.90% 15.47x
Advertising Professionals 30.68% 15.27x
Readers of Filipinos Content 31.79% 15.14x
Readers of South Asian Content 30.10% 14.97x
Financial News Readers 29.52% 14.89x
Conservative News Readers 29.49% 14.00x
TV Advertising Professionals 26.69% 13.83x
Oregon Ducks Fans 30.69% 13.76x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.66x
Carhartt 0.12% 1.08x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is ebparks.org.

Website Composition Index
ebparks.org 1.13% 97.53x
caltrain.com 1.60% 88.31x
sfstation.com 1.03% 87.17x
beachboardwalk.com 1.07% 83.93x
funcheap.com 2.09% 82.94x
pgecurrents.com 1.08% 81.98x
kion546.com 5.79% 76.27x
smdailyjournal.com 2.48% 75.09x
sonomanews.com 1.45% 72.61x
northbaybusinessjournal.com 1.48% 69.96x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 1.00% 37.34x
Northern California Cluster 20.99% 26.54x
Central California Cluster 9.57% 26.41x
Los Angeles Cluster 0.26% 24.41x
Cars, Travel & Food 0.04% 19.95x
Southern California Cluster 0.21% 19.36x
California Universities 2.23% 17.24x
Local & Travel England - North Midlands 0.09% 17.19x
San Diego Cluster 15.91% 16.74x
Southern California Tourism 1.22% 15.82x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male