Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 1.9 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 37.67% 52.42x
Liberal News Readers 32.88% 50.87x
Readers of Japanese Content 36.99% 50.73x
Readers of South Asian Content 34.25% 46.32x
Advertising Professionals 31.51% 44.48x
TV Advertising Professionals 24.66% 43.75x
Eco-Conscious Consumers 28.77% 42.15x
Los Angeles Activities Researchers 29.45% 41.88x
Readers of Filipinos Content 38.36% 40.99x
United Kingdom News Readers 32.19% 39.91x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.33x
Maurices 0.01% 1.29x
Carhartt 0.13% 0.77x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is caltrain.com.

Website Composition Index
caltrain.com 1.10% 75.65x
funcheap.com 1.46% 70.04x
kion546.com 5.10% 62.99x
smdailyjournal.com 2.15% 61.89x
sonomanews.com 1.26% 60.21x
paloaltoonline.com 1.89% 60.14x
northbaybusinessjournal.com 1.24% 59.36x
petaluma360.com 1.37% 58.42x
ktvu.com 14.98% 54.49x
santacruzsentinel.com 4.71% 53.80x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 23.57% 43.11x
Central California Cluster 9.04% 41.60x
Middle East News 6.88% 33.75x
San Diego Cluster 17.32% 29.13x
Fox News Content Consumers 16.82% 28.37x
Pakistan Cluster 2.55% 28.34x
Australia & New Zealand Media 3.06% 27.86x
Assorted Topics (Viral Media, Paid Traffic) 20.38% 27.05x
Smart Travel 3.95% 26.42x
Ireland Cluster 7.39% 25.34x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male