Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2.8 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 42.61% 23.12x
Symphony Music Enthusiasts 32.26% 18.05x
Tahoe Skiers and Snowboarders 28.64% 17.83x
San Francisco Trip Planners 32.50% 16.70x
San Francisco Giants Fans 23.21% 15.44x
Opera Enthusiasts 26.03% 15.25x
Readers of South Asian Content 18.20% 13.16x
Liberal News Readers 18.33% 13.12x
Readers of Filipinos Content 18.33% 12.89x
Readers of Japanese Content 18.84% 12.85x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Everlane.

Location Composition Index
Everlane 0.03% 5.61x
Uniqlo 0.03% 2.09x
Levi Strauss 0.03% 2.00x
Zara 0.04% 1.76x
The North Face 0.03% 1.74x
Hollister 0.04% 1.72x
REI 0.02% 1.69x
Armani 0.06% 1.69x
Bonobos 0.08% 1.60x
Kate Spade 0.04% 1.53x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is sparetheair.org.

Website Composition Index
sparetheair.org 2.26% 91.77x
museumca.org 1.08% 86.65x
petaluma360.com 2.54% 86.32x
eastbayspca.org 1.25% 85.98x
calperformances.org 1.04% 84.53x
santacruz.org 1.44% 84.36x
sanjoseinside.com 2.48% 84.36x
oaklandmagazine.com 1.15% 84.18x
sonomanews.com 2.67% 82.21x
diablomag.com 1.40% 80.26x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 4.15% 27.47x
Northern California Cluster 23.14% 19.11x
Los Angeles Cluster 0.71% 17.27x
Central California Cluster 8.81% 15.03x
Tahoe & Reno Tourism 5.26% 14.93x
California Universities 7.08% 13.60x
Southern California Cluster 1.16% 12.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 11.90x
Local & Travel England - North Midlands 0.04% 11.78x
Cars, Travel & Food 0.41% 10.97x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male