Explore the San Francisco Bay Area Cluster Audience
Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.
INTERESTS
The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 36.67% | 22.85x |
| Financial Business Intelligence Researchers | 36.57% | 21.31x |
| Advertising Professionals | 35.07% | 20.56x |
| Financial News Readers | 32.56% | 19.94x |
| Readers of Filipinos Content | 34.65% | 19.45x |
| Readers of South Asian Content | 34.80% | 19.43x |
| Readers of Japanese Content | 35.80% | 19.41x |
| Boston Trip Planners | 30.10% | 18.53x |
| TV Advertising Professionals | 30.41% | 18.45x |
| Tampa and St Petersburg Trip Planners | 32.47% | 18.35x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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APPAREL RETAILERS
The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.16x |
| Buckle | 0.01% | 1.13x |
| Carhartt | 0.10% | 1.06x |
| The Childrens Place | 0.01% | 0.89x |
| Victoria's Secret | 0.01% | 0.88x |
| Journeys | 0.01% | 0.83x |
| Maurices | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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WEBSITES
The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is petaluma360.com.
| Website | Composition | Index |
| petaluma360.com | 1.24% | 94.20x |
| northbaybusinessjournal.com | 1.05% | 92.41x |
| sonomanews.com | 1.25% | 92.38x |
| kion546.com | 5.04% | 91.36x |
| santacruzsentinel.com | 4.71% | 89.15x |
| smdailyjournal.com | 1.87% | 88.30x |
| ktvu.com | 11.93% | 85.70x |
| ksbw.com | 13.37% | 84.00x |
| marinij.com | 5.39% | 78.51x |
| thecalifornian.com | 2.94% | 76.46x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.
| Content Affinity | Composition | Index |
| San Francisco Tourism | 0.37% | 49.84x |
| Central California Cluster | 7.36% | 33.53x |
| Northern California Cluster | 19.08% | 30.52x |
| Southern California Cluster | 0.05% | 23.58x |
| San Diego Cluster | 14.99% | 21.63x |
| Australia & New Zealand Media | 3.33% | 20.76x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.02% | 19.27x |
| Tahoe & Reno Tourism | 4.45% | 18.88x |
| Alaska Cluster | 3.06% | 18.68x |
| Ireland Cluster | 8.69% | 18.57x |
Composition Percentage:
The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
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DEMOGRAPHICS
The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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