Dstillery Audiences

SAN FRANCISCO BAY AREA CLUSTER

Audience Size: 2.7 Million Devices

Explore the San Francisco Bay Area Cluster Audience

Below you'll find more information about the San Francisco Bay Area Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the San Francisco Bay Area Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The San Francisco Bay Area Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the San Francisco Bay Area Cluster audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 55.26% 15.07x
San Francisco Giants Fans 37.83% 12.77x
Tahoe Skiers and Snowboarders 43.99% 12.08x
Symphony Music Enthusiasts 44.86% 11.26x
Readers of Filipinos Content 29.49% 10.57x
Los Angeles Activities Researchers 32.36% 10.45x
Readers of South Asian Content 27.58% 10.25x
San Francisco Trip Planners 41.90% 10.12x
Readers of Japanese Content 28.97% 10.06x
Liberal News Readers 28.55% 10.01x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Interest attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The San Francisco Bay Area Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the San Francisco Bay Area Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.49x
Uniqlo 0.02% 2.26x
Columbia 0.01% 2.23x
Zara 0.03% 2.09x
Hugo Boss 0.04% 1.98x
Hollister 0.05% 1.83x
Bonobos 0.01% 1.82x
Madewell 0.02% 1.71x
Armani 0.02% 1.68x
Tommy Bahama 0.01% 1.57x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Location attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The San Francisco Bay Area Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the San Francisco Bay Area Cluster audience is sparetheair.org.

Website Composition Index
sparetheair.org 1.56% 82.08x
petaluma360.com 2.57% 80.18x
ebparks.org 3.54% 79.66x
sanjoseinside.com 1.78% 77.94x
sapcenter.com 1.25% 75.23x
diablomag.com 1.02% 74.41x
sonomanews.com 2.34% 74.10x
pleasantonweekly.com 1.33% 73.82x
mv-voice.com 2.21% 73.57x
almanacnews.com 1.56% 72.49x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Web attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the San Francisco Bay Area Cluster audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 2.03% 29.06x
Northern California Cluster 25.71% 20.58x
Central California Cluster 11.28% 17.64x
Los Angeles Cluster 0.46% 17.42x
Tahoe & Reno Tourism 5.22% 15.51x
Local & Travel England - North Midlands 0.07% 13.88x
California Universities 4.78% 13.76x
Southern California Cluster 0.53% 13.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.73x
Cars, Travel & Food 0.17% 12.45x
Composition Percentage: The overlap percentage between the San Francisco Bay Area Cluster audience and the Content Affinity attribute.
Index: A comparison of the San Francisco Bay Area Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The San Francisco Bay Area Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male