Dstillery Audiences

SASKATCHEWAN MEDIA & RETAIL CLUSTER

Audience Size: 81.5 Thousand Devices

Explore the Saskatchewan Media & Retail Cluster Audience

Below you'll find more information about the Saskatchewan Media & Retail Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 81.5 thousand unique devices whose actions qualify for the Saskatchewan Media & Retail Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Saskatchewan Media & Retail Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saskatchewan Media & Retail Cluster audience is Beard Care Shoppers.

Interest Composition Index
Beard Care Shoppers 52.40% 15.06x
Crafting Enthusiasts 45.59% 14.22x
Canada Trip Planners 33.87% 10.25x
Las Vegas Trip Planners 43.00% 9.67x
Tire Shoppers 28.94% 9.44x
NHL Fans 23.98% 8.58x
Mens Shaving Products Shoppers 24.44% 8.46x
Business Accounting Software Researchers 33.26% 8.23x
Foot Health Researchers 23.78% 7.97x
Software Directory Researchers 28.27% 7.91x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Interest attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saskatchewan Media & Retail Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saskatchewan Media & Retail Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.02% 1.88x
Lululemon 0.01% 1.75x
Zumiez 0.01% 1.54x
Victoria's Secret 0.01% 0.94x
Buckle 0.01% 0.40x
Johnston and Murphy 0.02% 0.38x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Location attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Saskatchewan Media & Retail Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Saskatchewan Media & Retail Cluster audience is ckom.com.

Website Composition Index
ckom.com 47.10% 765.85x
spencerfernando.com 9.63% 150.91x
winnipegsun.com 12.76% 138.70x
calgarysun.com 19.26% 117.15x
edmontonsun.com 14.40% 111.82x
660citynews.com 13.65% 106.81x
winnipegfreepress.com 23.91% 106.37x
castanet.net 21.09% 106.16x
theguardian.pe.ca 12.17% 105.61x
kelownanow.com 12.79% 105.23x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Web attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saskatchewan Media & Retail Cluster audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 1.73% 178.51x
Winnipeg Canada News 20.80% 135.95x
Texas Off-Roading 1.27% 116.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.28% 110.26x
Men's Fashion Shopping 1.68% 101.72x
ISPs & Local Services 0.88% 94.93x
Assorted Topics (Coupons, Stain Removal, Seafood) 1.63% 92.74x
Canadian Seniors Real Estate Research Cluster 5.40% 75.17x
Vancouver British Columbia Research Cluster 16.65% 63.67x
Canada News 0.71% 60.29x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Content Affinity attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saskatchewan Media & Retail Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male