SASKATCHEWAN MEDIA & RETAIL CLUSTER

Audience Size: 11.5 Thousand Devices

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Explore the Saskatchewan Media & Retail Cluster Audience

Below you'll find more information about the Saskatchewan Media & Retail Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Saskatchewan Media & Retail Cluster audience.

INTERESTS

The Saskatchewan Media & Retail Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saskatchewan Media & Retail Cluster audience is Crafting Enthusiasts.

Interest	Composition	Index
Crafting Enthusiasts	49.48%	17.62x
Mens Shaving Products Shoppers	43.30%	17.10x
NHL Fans	41.24%	17.03x
Australia Trip Planners	36.08%	16.49x
Home Cleaning Researchers	37.11%	15.81x
Ireland Trip Planners	34.02%	14.75x
United Kingdom News Readers	27.84%	14.73x
Italy Trip Planners	35.05%	14.06x
Beard Care Shoppers	49.48%	13.82x
Infiniti Vehicle Shoppers	35.05%	13.74x

Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Interest attribute.

Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.

APPAREL RETAILERS

The Saskatchewan Media & Retail Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saskatchewan Media & Retail Cluster audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	1.75x
Victoria's Secret	0.01%	0.94x
Buckle	0.01%	0.40x
Johnston and Murphy	0.02%	0.38x

Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Location attribute.

Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.

WEBSITES

The Saskatchewan Media & Retail Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Saskatchewan Media & Retail Cluster audience is macleans.ca.

Website	Composition	Index
macleans.ca	50.06%	96.42x
autotrader.ca	35.77%	65.37x
ratemds.com	28.03%	60.25x
tripadvisor.ca	46.79%	59.67x
torontosun.com	60.66%	52.15x
ctvnews.ca	68.61%	50.55x
etcanada.com	24.19%	50.50x
redflagdeals.com	45.44%	49.77x
narcity.com	47.54%	48.21x
driving.ca	43.88%	44.98x

Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Web attribute.

Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saskatchewan Media & Retail Cluster audience is Winnipeg Canada News.

Content Affinity	Composition	Index
Winnipeg Canada News	33.05%	239.03x
As Seen On TV Products	1.73%	178.51x
Canada Tax and Finance Research Cluster	11.36%	129.47x
Vancouver British Columbia Research Cluster	25.47%	116.61x
Texas Off-Roading	1.27%	116.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	1.28%	110.26x
Canada Shopping - Lifestyle and Mommy Blogs	30.64%	103.03x
Men's Fashion Shopping	1.68%	101.72x
Canada Consumer Product Cluster	26.33%	95.89x
ISPs & Local Services	0.88%	94.93x

Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Content Affinity attribute.

Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.

DEMOGRAPHICS

The Saskatchewan Media & Retail Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male