Dstillery Audiences

SASKATCHEWAN MEDIA & RETAIL CLUSTER

Audience Size: 44.1 Thousand Devices

Explore the Saskatchewan Media & Retail Cluster Audience

Below you'll find more information about the Saskatchewan Media & Retail Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 44.1 thousand unique devices whose actions qualify for the Saskatchewan Media & Retail Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Saskatchewan Media & Retail Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saskatchewan Media & Retail Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 52.58% 19.09x
Canada Trip Planners 51.35% 18.25x
Food Bank Researchers 23.59% 16.42x
Tire Shoppers 42.75% 15.52x
Beard Care Shoppers 52.58% 15.29x
NHL Fans 36.12% 14.46x
Las Vegas Trip Planners 56.76% 14.13x
Business Accounting Software Researchers 43.98% 14.07x
Western Canada Skiers and Snowboarders 31.20% 13.24x
Foot Health Researchers 34.15% 12.91x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Interest attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saskatchewan Media & Retail Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saskatchewan Media & Retail Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.75x
Victoria's Secret 0.01% 0.94x
Buckle 0.01% 0.40x
Johnston and Murphy 0.02% 0.38x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Location attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Saskatchewan Media & Retail Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Saskatchewan Media & Retail Cluster audience is winnipegsun.com.

Website Composition Index
winnipegsun.com 24.22% 179.77x
660citynews.com 20.41% 167.60x
edmontonsun.com 23.84% 145.18x
calgarysun.com 27.53% 145.05x
lowes.ca 22.55% 130.32x
remembering.ca 23.78% 128.30x
winnipegfreepress.com 37.10% 116.12x
kamloopsthisweek.com 14.49% 116.11x
theguardian.pe.ca 18.03% 114.55x
kelownanow.com 27.00% 109.04x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Web attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saskatchewan Media & Retail Cluster audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 29.47% 181.62x
As Seen On TV Products 1.73% 178.51x
Canadian Seniors Real Estate Research Cluster 4.73% 131.54x
Texas Off-Roading 1.27% 116.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.28% 110.26x
Canada Job Seekers Cluster 4.19% 106.30x
Men's Fashion Shopping 1.68% 101.72x
Vancouver British Columbia Research Cluster 24.74% 101.62x
ISPs & Local Services 0.88% 94.93x
Assorted Topics (Coupons, Stain Removal, Seafood) 1.63% 92.74x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Content Affinity attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saskatchewan Media & Retail Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male