Dstillery Audiences

SASKATCHEWAN MEDIA & RETAIL CLUSTER

Audience Size: 18.8 Thousand Devices

Explore the Saskatchewan Media & Retail Cluster Audience

Below you'll find more information about the Saskatchewan Media & Retail Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Saskatchewan Media & Retail Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Saskatchewan Media & Retail Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saskatchewan Media & Retail Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 63.33% 16.36x
Canada Trip Planners 53.89% 14.06x
Ireland Trip Planners 42.22% 12.43x
NHL Fans 41.67% 12.41x
Home Cleaning Researchers 44.44% 12.20x
Business Accounting Software Researchers 48.33% 12.15x
Mens Shaving Products Shoppers 41.11% 11.77x
Tire Shoppers 44.44% 11.74x
Beard Care Shoppers 54.44% 11.72x
Italy Trip Planners 40.56% 11.28x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Interest attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saskatchewan Media & Retail Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saskatchewan Media & Retail Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.75x
Victoria's Secret 0.01% 0.94x
Buckle 0.01% 0.40x
Johnston and Murphy 0.02% 0.38x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Location attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Saskatchewan Media & Retail Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Saskatchewan Media & Retail Cluster audience is winnipegfreepress.com.

Website Composition Index
winnipegfreepress.com 43.53% 159.92x
citynews.ca 44.61% 120.80x
thechronicleherald.ca 34.99% 108.65x
princessauto.com 30.24% 98.25x
timescolonist.com 34.65% 95.87x
macleans.ca 55.13% 84.47x
richmond-news.com 21.77% 73.71x
tsn.ca 32.88% 72.18x
sportsnet.ca 31.13% 67.97x
tripadvisor.ca 49.61% 62.25x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Web attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saskatchewan Media & Retail Cluster audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 34.26% 223.58x
As Seen On TV Products 1.73% 178.51x
Texas Off-Roading 1.27% 116.53x
Vancouver British Columbia Research Cluster 28.21% 113.65x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.28% 110.26x
Canada Tax and Finance Research Cluster 13.54% 108.97x
Men's Fashion Shopping 1.68% 101.72x
Canada Shopping - Lifestyle and Mommy Blogs 31.69% 96.88x
ISPs & Local Services 0.88% 94.93x
Assorted Topics (Coupons, Stain Removal, Seafood) 1.63% 92.74x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Content Affinity attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saskatchewan Media & Retail Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male