Dstillery Audiences

SASKATCHEWAN MEDIA & RETAIL CLUSTER

Audience Size: 11.5 Thousand Devices

Explore the Saskatchewan Media & Retail Cluster Audience

Below you'll find more information about the Saskatchewan Media & Retail Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 thousand unique devices whose actions qualify for the Saskatchewan Media & Retail Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Saskatchewan Media & Retail Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Saskatchewan Media & Retail Cluster audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 49.48% 17.62x
Mens Shaving Products Shoppers 43.30% 17.10x
NHL Fans 41.24% 17.03x
Australia Trip Planners 36.08% 16.49x
Home Cleaning Researchers 37.11% 15.81x
Ireland Trip Planners 34.02% 14.75x
United Kingdom News Readers 27.84% 14.73x
Italy Trip Planners 35.05% 14.06x
Beard Care Shoppers 49.48% 13.82x
Infiniti Vehicle Shoppers 35.05% 13.74x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Interest attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Saskatchewan Media & Retail Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Saskatchewan Media & Retail Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.75x
Victoria's Secret 0.01% 0.94x
Buckle 0.01% 0.40x
Johnston and Murphy 0.02% 0.38x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Location attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Saskatchewan Media & Retail Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Saskatchewan Media & Retail Cluster audience is macleans.ca.

Website Composition Index
macleans.ca 50.06% 96.42x
autotrader.ca 35.77% 65.37x
ratemds.com 28.03% 60.25x
tripadvisor.ca 46.79% 59.67x
torontosun.com 60.66% 52.15x
ctvnews.ca 68.61% 50.55x
etcanada.com 24.19% 50.50x
redflagdeals.com 45.44% 49.77x
narcity.com 47.54% 48.21x
driving.ca 43.88% 44.98x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Web attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Saskatchewan Media & Retail Cluster audience is Winnipeg Canada News.

Content Affinity Composition Index
Winnipeg Canada News 33.05% 239.03x
As Seen On TV Products 1.73% 178.51x
Canada Tax and Finance Research Cluster 11.36% 129.47x
Vancouver British Columbia Research Cluster 25.47% 116.61x
Texas Off-Roading 1.27% 116.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 1.28% 110.26x
Canada Shopping - Lifestyle and Mommy Blogs 30.64% 103.03x
Men's Fashion Shopping 1.68% 101.72x
Canada Consumer Product Cluster 26.33% 95.89x
ISPs & Local Services 0.88% 94.93x
Composition Percentage: The overlap percentage between the Saskatchewan Media & Retail Cluster audience and the Content Affinity attribute.
Index: A comparison of the Saskatchewan Media & Retail Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Saskatchewan Media & Retail Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male