Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 19.16% | 13.10x |
| Eco-Conscious Consumers | 8.28% | 12.65x |
| Tech News Enthusiasts | 16.27% | 12.36x |
| Advertising Professionals | 11.90% | 11.86x |
| Liberal News Readers | 14.11% | 11.58x |
| Readers of Japanese Content | 15.41% | 11.53x |
| Mens Fitness Publication Readers | 8.09% | 11.18x |
| Financial Business Intelligence Researchers | 10.38% | 10.87x |
| United Kingdom News Readers | 14.80% | 10.86x |
| COVID Vaccine Researchers | 12.36% | 10.53x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.61x |
| Lululemon | 0.01% | 1.38x |
| J. Crew | 0.01% | 1.23x |
| Old Navy | 0.03% | 1.22x |
| Dressbarn | 0.01% | 1.15x |
| H&M | 0.01% | 1.12x |
| White House Black Market | 0.01% | 1.11x |
| Victoria's Secret | 0.02% | 1.10x |
| Mens Wearhouse | 0.01% | 1.07x |
| Talbots | 0.01% | 1.06x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is astronomy.com.
| Website | Composition | Index |
| astronomy.com | 3.56% | 28.64x |
| sciencemag.org | 3.86% | 28.26x |
| discovermagazine.com | 6.35% | 28.19x |
| psypost.org | 6.08% | 26.59x |
| sciencefocus.com | 12.12% | 25.26x |
| earthsky.org | 20.34% | 25.01x |
| zmescience.com | 6.94% | 24.12x |
| sciencenews.org | 5.31% | 23.87x |
| thedebrief.org | 1.34% | 23.78x |
| newscientist.com | 30.77% | 23.36x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 1.12% | 12.33x |
| Nature & Wildlife | 2.14% | 10.90x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 3.87% | 10.78x |
| Liberal Media | 18.54% | 9.93x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.06% | 9.77x |
| Space & National Security | 2.98% | 9.33x |
| Photography | 4.10% | 9.22x |
| Small Business Resources | 10.39% | 9.12x |
| Asia Travel | 5.38% | 8.87x |
| Assorted Topics (Television, Origami, Men's Health) | 0.28% | 8.55x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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