Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 21.37% | 11.47x |
| Techies | 22.61% | 11.35x |
| Nature and Outdoors Book Readers | 19.79% | 10.98x |
| Readers of Japanese Content | 21.22% | 10.95x |
| Business Decision Makers | 21.30% | 10.92x |
| Eco-Conscious Consumers | 17.81% | 10.90x |
| Advertising Professionals | 18.89% | 10.81x |
| Executive and C-Suite | 17.23% | 10.78x |
| Financial Business Intelligence Researchers | 18.64% | 10.60x |
| Market Intelligence Researchers | 20.84% | 10.49x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.40x |
| J. Crew | 0.01% | 1.12x |
| Chicos | 0.02% | 1.10x |
| H&M | 0.01% | 1.10x |
| Talbots | 0.01% | 1.10x |
| Mens Wearhouse | 0.03% | 1.10x |
| Express | 0.02% | 1.08x |
| Hollister | 0.01% | 1.05x |
| LOFT | 0.02% | 1.05x |
| Carhartt | 0.22% | 1.04x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 2.99% | 27.06x |
| astronomy.com | 4.11% | 23.14x |
| theconversation.com | 2.73% | 21.80x |
| zmescience.com | 10.46% | 20.87x |
| sciencefocus.com | 19.38% | 20.85x |
| discovermagazine.com | 13.13% | 20.80x |
| earthsky.org | 23.11% | 20.62x |
| sciencemag.org | 23.89% | 20.46x |
| newscientist.com | 19.44% | 20.18x |
| airspacemag.com | 1.71% | 19.53x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 1.48% | 11.82x |
| London Tourism & Events | 0.01% | 10.62x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.27% | 10.47x |
| Robotics | 0.02% | 9.65x |
| Liberal Media | 25.28% | 9.38x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.86% | 8.98x |
| Environmental Conservation | 0.03% | 8.84x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 2.50% | 8.82x |
| Space & National Security | 2.96% | 8.77x |
| Asia Travel | 12.10% | 8.69x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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