Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 20.29% | 10.72x |
| Tech News Enthusiasts | 17.70% | 10.12x |
| Techies | 15.64% | 9.83x |
| Liberal News Readers | 13.27% | 9.35x |
| Eco-Conscious Consumers | 16.92% | 9.10x |
| Occupy Movement Supporters | 19.09% | 9.07x |
| Social Liberals | 16.35% | 9.06x |
| Executive and C-Suite | 16.16% | 8.96x |
| Advertising Professionals | 17.23% | 8.80x |
| Comedy Fans | 17.11% | 8.78x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Free People.
| Location | Composition | Index |
| Free People | 0.02% | 1.27x |
| Urban Outfitters | 0.04% | 1.25x |
| Uniqlo | 0.01% | 1.18x |
| Intermix | 0.01% | 1.17x |
| American Apparel | 0.03% | 1.16x |
| Ann Taylor | 0.02% | 1.13x |
| Kate Spade | 0.02% | 1.13x |
| Chicos | 0.04% | 1.11x |
| Madewell | 0.01% | 1.11x |
| REI | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is planetary.org.
| Website | Composition | Index |
| planetary.org | 0.13% | 43.27x |
| hackspirit.net | 0.05% | 41.64x |
| dailygalaxy.com | 2.49% | 40.83x |
| solarsystemquick.com | 0.07% | 40.06x |
| alcor.org | 0.08% | 39.61x |
| natureworldnews.com | 0.43% | 38.33x |
| outfeedstory.com | 0.10% | 37.66x |
| lbl.gov | 0.08% | 37.51x |
| sci-news.com | 2.06% | 37.37x |
| astronomy.com | 6.45% | 37.22x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 5.48% | 15.76x |
| Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) | 2.28% | 12.54x |
| Feminism | 1.04% | 11.72x |
| Alt Religion | 1.31% | 11.05x |
| Public Policy Media | 2.60% | 10.63x |
| Environmental Conservation | 0.05% | 10.59x |
| Liberal Media | 17.81% | 10.56x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 2.48% | 9.77x |
| Writing & Publishing | 2.64% | 9.69x |
| Social & Demographic Trends | 2.52% | 9.67x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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