Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 4.2 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 19.16% 13.10x
Eco-Conscious Consumers 8.28% 12.65x
Tech News Enthusiasts 16.27% 12.36x
Advertising Professionals 11.90% 11.86x
Liberal News Readers 14.11% 11.58x
Readers of Japanese Content 15.41% 11.53x
Mens Fitness Publication Readers 8.09% 11.18x
Financial Business Intelligence Researchers 10.38% 10.87x
United Kingdom News Readers 14.80% 10.86x
COVID Vaccine Researchers 12.36% 10.53x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.61x
Lululemon 0.01% 1.38x
J. Crew 0.01% 1.23x
Old Navy 0.03% 1.22x
Dressbarn 0.01% 1.15x
H&M 0.01% 1.12x
White House Black Market 0.01% 1.11x
Victoria's Secret 0.02% 1.10x
Mens Wearhouse 0.01% 1.07x
Talbots 0.01% 1.06x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is astronomy.com.

Website Composition Index
astronomy.com 3.56% 28.64x
sciencemag.org 3.86% 28.26x
discovermagazine.com 6.35% 28.19x
psypost.org 6.08% 26.59x
sciencefocus.com 12.12% 25.26x
earthsky.org 20.34% 25.01x
zmescience.com 6.94% 24.12x
sciencenews.org 5.31% 23.87x
thedebrief.org 1.34% 23.78x
newscientist.com 30.77% 23.36x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 1.12% 12.33x
Nature & Wildlife 2.14% 10.90x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.87% 10.78x
Liberal Media 18.54% 9.93x
Assorted Topics (Power Trains, Drones, Web Design) 0.06% 9.77x
Space & National Security 2.98% 9.33x
Photography 4.10% 9.22x
Small Business Resources 10.39% 9.12x
Asia Travel 5.38% 8.87x
Assorted Topics (Television, Origami, Men's Health) 0.28% 8.55x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male