Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 26.03% | 10.46x |
| Tech News Enthusiasts | 26.01% | 10.21x |
| Techies | 23.44% | 10.00x |
| Nature and Outdoors Book Readers | 25.37% | 9.92x |
| Eco-Conscious Consumers | 23.18% | 9.59x |
| Executive and C-Suite | 24.07% | 9.53x |
| Advertising Professionals | 24.01% | 9.38x |
| Liberal News Readers | 21.25% | 9.28x |
| Social Liberals | 23.88% | 9.27x |
| Financial Business Intelligence Researchers | 22.43% | 9.15x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.29x |
| Bonobos | 0.10% | 1.28x |
| Supreme | 0.01% | 1.25x |
| Jos A. Bank Clothiers | 0.32% | 1.20x |
| Mens Wearhouse | 0.52% | 1.17x |
| White House Black Market | 0.36% | 1.14x |
| The North Face | 0.02% | 1.11x |
| American Apparel | 0.03% | 1.11x |
| Free People | 0.02% | 1.10x |
| Topshop | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 4.03% | 30.42x |
| sci-news.com | 3.44% | 27.78x |
| astronomy.com | 5.59% | 27.31x |
| technologyreview.com | 8.94% | 26.40x |
| sciencenews.org | 11.20% | 25.43x |
| sciencefocus.com | 3.61% | 25.33x |
| skyandtelescope.com | 4.14% | 25.23x |
| spacenews.com | 1.34% | 24.50x |
| spaceflightnow.com | 1.21% | 24.48x |
| science20.com | 1.13% | 24.47x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 5.00% | 12.72x |
| Alt Religion | 1.19% | 10.12x |
| Feminism | 0.83% | 9.59x |
| Environmental Conservation | 0.05% | 9.33x |
| Public Policy Media | 3.30% | 9.30x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 1.97% | 8.92x |
| Liberal Media | 21.23% | 8.87x |
| Middle East News | 3.43% | 8.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.76% | 8.52x |
| Writing & Publishing | 2.28% | 8.51x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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