Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 8.7 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.7 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 17.24% 11.75x
Tech News Enthusiasts 17.27% 11.47x
Techies 15.00% 11.16x
Nature and Outdoors Book Readers 16.76% 11.10x
Eco-Conscious Consumers 15.03% 10.44x
Executive and C-Suite 16.70% 10.36x
Social Liberals 15.06% 10.34x
Advertising Professionals 15.56% 10.23x
Liberal News Readers 14.23% 10.18x
Financial Business Intelligence Researchers 14.71% 10.07x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is REI.

Location Composition Index
REI 0.02% 1.28x
Bonobos 0.08% 1.25x
Ralph Lauren 0.02% 1.22x
Uniqlo 0.02% 1.22x
Jos A. Bank Clothiers 0.36% 1.21x
Mens Wearhouse 0.57% 1.18x
American Apparel 0.04% 1.17x
Club Monaco 0.02% 1.14x
Supreme 0.01% 1.14x
Hugo Boss 0.03% 1.13x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 4.74% 28.36x
astronomy.com 5.29% 27.85x
sci-news.com 3.05% 27.76x
scienceblogs.com 1.18% 26.92x
skyandtelescope.com 4.11% 25.86x
technologyreview.com 11.34% 25.54x
sciencefocus.com 3.60% 25.51x
science20.com 1.02% 25.40x
aps.org 1.01% 25.04x
psypost.org 2.30% 24.07x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 4.72% 12.68x
Alt Religion 1.19% 10.28x
Feminism 0.86% 9.58x
Public Policy Media 2.87% 9.44x
Environmental Conservation 0.05% 9.37x
Liberal Media 19.38% 9.13x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.15% 8.90x
Middle East News 3.31% 8.66x
Writing & Publishing 2.38% 8.59x
Science Education & Academia 2.26% 8.54x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male