Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 20.64% | 10.77x |
| Tech News Enthusiasts | 18.69% | 10.24x |
| Techies | 16.75% | 9.90x |
| Nature and Outdoors Book Readers | 20.07% | 9.79x |
| Liberal News Readers | 14.42% | 9.36x |
| Eco-Conscious Consumers | 17.12% | 9.32x |
| Social Liberals | 16.63% | 9.27x |
| Occupy Movement Supporters | 19.21% | 9.18x |
| Executive and C-Suite | 17.69% | 9.15x |
| Comedy Fans | 17.39% | 9.03x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 1.88x |
| Columbia | 0.01% | 1.28x |
| Patagonia | 0.01% | 1.25x |
| Joe's Jeans | 0.01% | 1.23x |
| REI | 0.02% | 1.21x |
| Kate Spade | 0.02% | 1.18x |
| Madewell | 0.02% | 1.16x |
| Intermix | 0.01% | 1.16x |
| Lululemon | 0.06% | 1.16x |
| Supreme | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 2.74% | 37.45x |
| astronomy.com | 6.24% | 36.00x |
| sci-news.com | 2.37% | 35.87x |
| sciencefocus.com | 3.53% | 35.23x |
| skyandtelescope.com | 4.60% | 34.53x |
| scienceblogs.com | 2.59% | 34.29x |
| science20.com | 1.32% | 33.41x |
| morningticker.com | 1.17% | 32.74x |
| sciencenews.org | 10.34% | 32.51x |
| zmescience.com | 3.39% | 32.26x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 5.04% | 15.49x |
| Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) | 2.56% | 11.87x |
| Alt Religion | 1.27% | 11.69x |
| Feminism | 0.98% | 11.58x |
| Public Policy Media | 2.62% | 10.93x |
| Liberal Media | 18.03% | 10.41x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 2.45% | 9.99x |
| Environmental Conservation | 0.05% | 9.88x |
| Social & Demographic Trends | 2.13% | 9.83x |
| Assorted Topics #11153 (Viral Media, Paid Traffic) | 5.25% | 9.59x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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