Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 17.69% | 11.84x |
| Tech News Enthusiasts | 17.18% | 11.57x |
| Nature and Outdoors Book Readers | 17.61% | 11.14x |
| Techies | 15.32% | 11.09x |
| Eco-Conscious Consumers | 15.43% | 10.47x |
| Social Liberals | 15.01% | 10.41x |
| Liberal News Readers | 13.06% | 10.37x |
| Advertising Professionals | 15.33% | 10.23x |
| Executive and C-Suite | 16.76% | 10.22x |
| Mens Fitness Publication Readers | 13.91% | 9.94x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.04% | 1.21x |
| American Apparel | 0.04% | 1.20x |
| Columbia | 0.01% | 1.19x |
| Patagonia | 0.02% | 1.18x |
| The North Face | 0.02% | 1.18x |
| Urban Outfitters | 0.04% | 1.14x |
| Supreme | 0.01% | 1.14x |
| Madewell | 0.02% | 1.13x |
| Abercrombie & Fitch | 0.02% | 1.13x |
| Jos A. Bank Clothiers | 0.27% | 1.12x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 4.23% | 27.27x |
| sci-news.com | 2.69% | 26.82x |
| astronomy.com | 5.46% | 26.75x |
| scienceblogs.com | 1.44% | 25.76x |
| skyandtelescope.com | 3.94% | 25.37x |
| sciencefocus.com | 3.29% | 25.05x |
| science20.com | 1.07% | 24.55x |
| psypost.org | 2.01% | 24.41x |
| aps.org | 1.15% | 23.40x |
| technologyreview.com | 13.74% | 23.17x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 4.34% | 13.33x |
| Alt Religion | 1.13% | 10.55x |
| Feminism | 0.83% | 9.97x |
| Liberal Media | 17.25% | 9.59x |
| Environmental Conservation | 0.05% | 9.49x |
| Public Policy Media | 2.57% | 9.44x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 3.18% | 8.82x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.65% | 8.63x |
| Writing & Publishing | 2.45% | 8.60x |
| Middle East News | 3.23% | 8.58x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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