Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 6.6 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 21.37% 11.47x
Techies 22.61% 11.35x
Nature and Outdoors Book Readers 19.79% 10.98x
Readers of Japanese Content 21.22% 10.95x
Business Decision Makers 21.30% 10.92x
Eco-Conscious Consumers 17.81% 10.90x
Advertising Professionals 18.89% 10.81x
Executive and C-Suite 17.23% 10.78x
Financial Business Intelligence Researchers 18.64% 10.60x
Market Intelligence Researchers 20.84% 10.49x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.40x
J. Crew 0.01% 1.12x
Chicos 0.02% 1.10x
H&M 0.01% 1.10x
Talbots 0.01% 1.10x
Mens Wearhouse 0.03% 1.10x
Express 0.02% 1.08x
Hollister 0.01% 1.05x
LOFT 0.02% 1.05x
Carhartt 0.22% 1.04x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 2.99% 27.06x
astronomy.com 4.11% 23.14x
theconversation.com 2.73% 21.80x
zmescience.com 10.46% 20.87x
sciencefocus.com 19.38% 20.85x
discovermagazine.com 13.13% 20.80x
earthsky.org 23.11% 20.62x
sciencemag.org 23.89% 20.46x
newscientist.com 19.44% 20.18x
airspacemag.com 1.71% 19.53x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 1.48% 11.82x
London Tourism & Events 0.01% 10.62x
Assorted Topics (Power Trains, Drones, Web Design) 0.27% 10.47x
Robotics 0.02% 9.65x
Liberal Media 25.28% 9.38x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.86% 8.98x
Environmental Conservation 0.03% 8.84x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.50% 8.82x
Space & National Security 2.96% 8.77x
Asia Travel 12.10% 8.69x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male