Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 22.38% | 8.54x |
| Readers of Japanese Content | 21.80% | 8.53x |
| Techies | 22.80% | 8.50x |
| Executive and C-Suite | 18.45% | 8.27x |
| Eco-Conscious Consumers | 21.22% | 8.10x |
| Financial Business Intelligence Researchers | 19.97% | 8.08x |
| Advertising Professionals | 21.02% | 7.99x |
| Liberal News Readers | 20.28% | 7.96x |
| Market Intelligence Researchers | 20.58% | 7.88x |
| United Kingdom News Readers | 21.25% | 7.88x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.34x |
| Gap | 0.01% | 1.30x |
| Banana Republic | 0.01% | 1.21x |
| Victoria's Secret | 0.02% | 1.19x |
| White House Black Market | 0.01% | 1.16x |
| Buckle | 0.01% | 1.15x |
| The Childrens Place | 0.02% | 1.13x |
| Carhartt | 0.18% | 1.11x |
| Mens Wearhouse | 0.02% | 1.11x |
| Express | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is sci-news.com.
| Website | Composition | Index |
| sci-news.com | 1.11% | 19.85x |
| skyandtelescope.com | 1.07% | 18.88x |
| sciencenews.org | 1.96% | 18.79x |
| psypost.org | 1.21% | 18.70x |
| technologyreview.com | 1.08% | 18.38x |
| dailygalaxy.com | 6.60% | 18.07x |
| eurekalert.org | 2.79% | 17.94x |
| astronomy.com | 5.02% | 17.49x |
| sciencefocus.com | 7.94% | 16.07x |
| zmescience.com | 6.37% | 15.60x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 2.82% | 9.36x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.93% | 7.94x |
| Public Policy Media | 2.21% | 7.83x |
| Environmental Conservation | 0.05% | 7.70x |
| Nature & Wildlife | 1.51% | 7.32x |
| Robotics | 0.22% | 7.21x |
| London Tourism & Events | 0.08% | 7.01x |
| Writing & Publishing | 0.67% | 6.96x |
| Feminism | 0.43% | 6.95x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.56% | 6.93x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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