Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Tech News Enthusiasts.
| Interest | Composition | Index |
| Tech News Enthusiasts | 21.45% | 11.52x |
| Techies | 21.97% | 11.40x |
| Readers of Japanese Content | 21.54% | 11.33x |
| Eco-Conscious Consumers | 18.76% | 11.27x |
| Executive and C-Suite | 17.34% | 11.14x |
| Advertising Professionals | 18.97% | 10.97x |
| Financial Business Intelligence Researchers | 18.93% | 10.86x |
| Business Decision Makers | 20.41% | 10.81x |
| Liberal News Readers | 18.78% | 10.76x |
| Nature and Outdoors Book Readers | 19.08% | 10.69x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.08x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 5.76% | 26.61x |
| astronomy.com | 4.57% | 24.57x |
| discovermagazine.com | 14.64% | 22.00x |
| sciencefocus.com | 9.95% | 21.20x |
| earthsky.org | 25.99% | 20.39x |
| theconversation.com | 2.19% | 20.37x |
| zmescience.com | 7.51% | 19.94x |
| straightdope.com | 1.55% | 19.55x |
| todayifoundout.com | 1.66% | 19.21x |
| sciencemag.org | 31.62% | 18.92x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 1.85% | 12.61x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.33% | 10.56x |
| London Tourism & Events | 0.04% | 10.47x |
| Environmental Conservation | 0.04% | 10.27x |
| Bird Watching | 0.10% | 10.07x |
| Liberal Media | 21.33% | 9.96x |
| Public Policy Media | 1.22% | 9.89x |
| Robotics | 0.07% | 9.11x |
| Ireland Cluster | 3.58% | 9.09x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.92% | 9.04x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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