Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 7.9 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 20.29% 10.72x
Tech News Enthusiasts 17.70% 10.12x
Techies 15.64% 9.83x
Liberal News Readers 13.27% 9.35x
Eco-Conscious Consumers 16.92% 9.10x
Occupy Movement Supporters 19.09% 9.07x
Social Liberals 16.35% 9.06x
Executive and C-Suite 16.16% 8.96x
Advertising Professionals 17.23% 8.80x
Comedy Fans 17.11% 8.78x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is Free People.

Location Composition Index
Free People 0.02% 1.27x
Urban Outfitters 0.04% 1.25x
Uniqlo 0.01% 1.18x
Intermix 0.01% 1.17x
American Apparel 0.03% 1.16x
Ann Taylor 0.02% 1.13x
Kate Spade 0.02% 1.13x
Chicos 0.04% 1.11x
Madewell 0.01% 1.11x
REI 0.01% 1.09x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is planetary.org.

Website Composition Index
planetary.org 0.13% 43.27x
hackspirit.net 0.05% 41.64x
dailygalaxy.com 2.49% 40.83x
solarsystemquick.com 0.07% 40.06x
alcor.org 0.08% 39.61x
natureworldnews.com 0.43% 38.33x
outfeedstory.com 0.10% 37.66x
lbl.gov 0.08% 37.51x
sci-news.com 2.06% 37.37x
astronomy.com 6.45% 37.22x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 5.48% 15.76x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 2.28% 12.54x
Feminism 1.04% 11.72x
Alt Religion 1.31% 11.05x
Public Policy Media 2.60% 10.63x
Environmental Conservation 0.05% 10.59x
Liberal Media 17.81% 10.56x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 2.48% 9.77x
Writing & Publishing 2.64% 9.69x
Social & Demographic Trends 2.52% 9.67x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999