Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 8.2 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 28.09% 11.13x
Techies 27.05% 10.92x
Tech News Enthusiasts 28.92% 10.92x
Executive and C-Suite 25.49% 10.44x
Eco-Conscious Consumers 26.58% 10.38x
Nature and Outdoors Book Readers 26.91% 10.33x
Advertising Professionals 26.83% 10.20x
United Kingdom News Readers 25.06% 10.08x
Liberal News Readers 24.72% 9.99x
Comedy Fans 25.61% 9.98x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.36x
Patagonia 0.01% 1.31x
REI 0.01% 1.29x
American Apparel 0.03% 1.27x
Ann Taylor 0.02% 1.25x
The North Face 0.02% 1.19x
Chicos 0.05% 1.17x
Madewell 0.02% 1.17x
Zara 0.02% 1.15x
Forever 21 0.05% 1.15x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 2.73% 29.13x
sci-news.com 3.24% 27.09x
astronomy.com 5.12% 26.48x
sciencenews.org 6.43% 26.09x
technologyreview.com 4.43% 25.96x
skyandtelescope.com 3.67% 24.66x
discovermagazine.com 11.22% 23.93x
singularityhub.com 1.62% 23.24x
psypost.org 3.48% 23.24x
eurekalert.org 8.59% 22.56x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 4.67% 13.99x
Public Policy Media 3.24% 10.49x
Feminism 0.61% 10.28x
Assorted Topics (Power Trains, Drones, Web Design) 1.17% 9.98x
Environmental Conservation 0.05% 9.68x
Liberal Media 23.45% 9.55x
Assorted Topics (Viral Media, Paid Traffic) 4.21% 9.49x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.89% 8.87x
Middle East News 3.74% 8.76x
Bird Watching 0.61% 8.73x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male