Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.7 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 17.24% | 11.75x |
| Tech News Enthusiasts | 17.27% | 11.47x |
| Techies | 15.00% | 11.16x |
| Nature and Outdoors Book Readers | 16.76% | 11.10x |
| Eco-Conscious Consumers | 15.03% | 10.44x |
| Executive and C-Suite | 16.70% | 10.36x |
| Social Liberals | 15.06% | 10.34x |
| Advertising Professionals | 15.56% | 10.23x |
| Liberal News Readers | 14.23% | 10.18x |
| Financial Business Intelligence Researchers | 14.71% | 10.07x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.28x |
| Bonobos | 0.08% | 1.25x |
| Ralph Lauren | 0.02% | 1.22x |
| Uniqlo | 0.02% | 1.22x |
| Jos A. Bank Clothiers | 0.36% | 1.21x |
| Mens Wearhouse | 0.57% | 1.18x |
| American Apparel | 0.04% | 1.17x |
| Club Monaco | 0.02% | 1.14x |
| Supreme | 0.01% | 1.14x |
| Hugo Boss | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 4.74% | 28.36x |
| astronomy.com | 5.29% | 27.85x |
| sci-news.com | 3.05% | 27.76x |
| scienceblogs.com | 1.18% | 26.92x |
| skyandtelescope.com | 4.11% | 25.86x |
| technologyreview.com | 11.34% | 25.54x |
| sciencefocus.com | 3.60% | 25.51x |
| science20.com | 1.02% | 25.40x |
| aps.org | 1.01% | 25.04x |
| psypost.org | 2.30% | 24.07x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 4.72% | 12.68x |
| Alt Religion | 1.19% | 10.28x |
| Feminism | 0.86% | 9.58x |
| Public Policy Media | 2.87% | 9.44x |
| Environmental Conservation | 0.05% | 9.37x |
| Liberal Media | 19.38% | 9.13x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 2.15% | 8.90x |
| Middle East News | 3.31% | 8.66x |
| Writing & Publishing | 2.38% | 8.59x |
| Science Education & Academia | 2.26% | 8.54x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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