Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 27.05% | 11.42x |
| Tech News Enthusiasts | 26.90% | 11.18x |
| Techies | 25.44% | 10.84x |
| Nature and Outdoors Book Readers | 26.05% | 10.81x |
| Executive and C-Suite | 23.33% | 10.71x |
| Eco-Conscious Consumers | 24.37% | 10.61x |
| Advertising Professionals | 23.98% | 10.47x |
| Financial Business Intelligence Researchers | 21.99% | 10.26x |
| Liberal News Readers | 21.77% | 10.25x |
| Social Liberals | 24.31% | 10.21x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.34x |
| Bonobos | 0.11% | 1.33x |
| Jos A. Bank Clothiers | 0.31% | 1.22x |
| Madewell | 0.01% | 1.21x |
| White House Black Market | 0.39% | 1.18x |
| Mens Wearhouse | 0.49% | 1.17x |
| Free People | 0.02% | 1.14x |
| Johnston and Murphy | 0.57% | 1.14x |
| Topshop | 0.02% | 1.13x |
| Express | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 3.59% | 32.45x |
| sci-news.com | 3.42% | 29.08x |
| astronomy.com | 5.82% | 28.66x |
| technologyreview.com | 7.25% | 28.29x |
| sciencenews.org | 9.52% | 27.94x |
| science20.com | 1.04% | 26.78x |
| skyandtelescope.com | 4.09% | 26.67x |
| spaceflightnow.com | 1.03% | 26.34x |
| sciencefocus.com | 4.02% | 25.89x |
| cad-comic.com | 2.12% | 24.93x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 5.08% | 14.11x |
| Alt Religion | 1.16% | 10.97x |
| Feminism | 0.77% | 10.52x |
| Public Policy Media | 3.37% | 10.40x |
| Environmental Conservation | 0.05% | 10.09x |
| Liberal Media | 21.48% | 9.77x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.52% | 9.29x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.16% | 9.28x |
| Writing & Publishing | 2.10% | 9.13x |
| Middle East News | 3.43% | 9.10x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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