Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 8.1 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 20.64% 10.77x
Tech News Enthusiasts 18.69% 10.24x
Techies 16.75% 9.90x
Nature and Outdoors Book Readers 20.07% 9.79x
Liberal News Readers 14.42% 9.36x
Eco-Conscious Consumers 17.12% 9.32x
Social Liberals 16.63% 9.27x
Occupy Movement Supporters 19.21% 9.18x
Executive and C-Suite 17.69% 9.15x
Comedy Fans 17.39% 9.03x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is Everlane.

Location Composition Index
Everlane 0.00% 1.88x
Columbia 0.01% 1.28x
Patagonia 0.01% 1.25x
Joe's Jeans 0.01% 1.23x
REI 0.02% 1.21x
Kate Spade 0.02% 1.18x
Madewell 0.02% 1.16x
Intermix 0.01% 1.16x
Lululemon 0.06% 1.16x
Supreme 0.01% 1.15x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 2.74% 37.45x
astronomy.com 6.24% 36.00x
sci-news.com 2.37% 35.87x
sciencefocus.com 3.53% 35.23x
skyandtelescope.com 4.60% 34.53x
scienceblogs.com 2.59% 34.29x
science20.com 1.32% 33.41x
morningticker.com 1.17% 32.74x
sciencenews.org 10.34% 32.51x
zmescience.com 3.39% 32.26x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 5.04% 15.49x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 2.56% 11.87x
Alt Religion 1.27% 11.69x
Feminism 0.98% 11.58x
Public Policy Media 2.62% 10.93x
Liberal Media 18.03% 10.41x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 2.45% 9.99x
Environmental Conservation 0.05% 9.88x
Social & Demographic Trends 2.13% 9.83x
Assorted Topics #11153 (Viral Media, Paid Traffic) 5.25% 9.59x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male