Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 28.09% | 11.13x |
| Techies | 27.05% | 10.92x |
| Tech News Enthusiasts | 28.92% | 10.92x |
| Executive and C-Suite | 25.49% | 10.44x |
| Eco-Conscious Consumers | 26.58% | 10.38x |
| Nature and Outdoors Book Readers | 26.91% | 10.33x |
| Advertising Professionals | 26.83% | 10.20x |
| United Kingdom News Readers | 25.06% | 10.08x |
| Liberal News Readers | 24.72% | 9.99x |
| Comedy Fans | 25.61% | 9.98x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.04% | 1.36x |
| Patagonia | 0.01% | 1.31x |
| REI | 0.01% | 1.29x |
| American Apparel | 0.03% | 1.27x |
| Ann Taylor | 0.02% | 1.25x |
| The North Face | 0.02% | 1.19x |
| Chicos | 0.05% | 1.17x |
| Madewell | 0.02% | 1.17x |
| Zara | 0.02% | 1.15x |
| Forever 21 | 0.05% | 1.15x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 2.73% | 29.13x |
| sci-news.com | 3.24% | 27.09x |
| astronomy.com | 5.12% | 26.48x |
| sciencenews.org | 6.43% | 26.09x |
| technologyreview.com | 4.43% | 25.96x |
| skyandtelescope.com | 3.67% | 24.66x |
| discovermagazine.com | 11.22% | 23.93x |
| singularityhub.com | 1.62% | 23.24x |
| psypost.org | 3.48% | 23.24x |
| eurekalert.org | 8.59% | 22.56x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 4.67% | 13.99x |
| Public Policy Media | 3.24% | 10.49x |
| Feminism | 0.61% | 10.28x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.17% | 9.98x |
| Environmental Conservation | 0.05% | 9.68x |
| Liberal Media | 23.45% | 9.55x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.21% | 9.49x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 3.89% | 8.87x |
| Middle East News | 3.74% | 8.76x |
| Bird Watching | 0.61% | 8.73x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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