Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 3.2 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 13.00% 18.57x
Astronomy Enthusiasts 24.07% 17.45x
Hurricane Safety Researchers 25.90% 16.38x
United Kingdom News Readers 11.46% 14.11x
Advertising Professionals 15.68% 13.88x
Techies 17.21% 13.41x
Mens Fitness Publication Readers 9.87% 13.15x
COVID Vaccine Researchers 11.06% 13.02x
Women’s Lifestyle Blogs Researchers 4.61% 12.36x
Men's Health Researchers 8.95% 12.28x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is Maurices.

Location Composition Index
Maurices 0.02% 1.01x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is sciencemag.org.

Website Composition Index
sciencemag.org 1.32% 38.60x
astronomy.com 4.14% 35.52x
earthsky.org 18.43% 32.89x
sciencefocus.com 9.59% 31.69x
thedebrief.org 2.59% 31.01x
newscientist.com 35.92% 30.14x
psypost.org 4.41% 29.70x
fitwirr.com 1.17% 27.67x
zmescience.com 5.38% 27.34x
spacenews.com 6.54% 27.17x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 2.13% 16.00x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.20% 13.95x
Nature & Wildlife 1.13% 13.52x
Small Business Resources 6.09% 11.69x
Quebec Vacations 0.51% 11.32x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.03% 11.14x
Assorted Topics (Television, Origami, Men's Health) 0.25% 10.98x
Asia Travel 5.46% 10.74x
Space & National Security 2.61% 10.69x
Bird Watching 0.01% 9.92x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male