Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 18.88% | 10.72x |
| Tech News Enthusiasts | 18.11% | 10.41x |
| Techies | 16.11% | 10.02x |
| Nature and Outdoors Book Readers | 18.65% | 9.82x |
| Eco-Conscious Consumers | 15.65% | 9.51x |
| Social Liberals | 15.02% | 9.48x |
| Liberal News Readers | 13.55% | 9.46x |
| Executive and C-Suite | 17.90% | 9.42x |
| Advertising Professionals | 16.63% | 9.17x |
| Comedy Fans | 16.16% | 9.09x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 1.50x |
| American Apparel | 0.05% | 1.35x |
| Everlane | 0.00% | 1.32x |
| Uniqlo | 0.02% | 1.29x |
| REI | 0.02% | 1.28x |
| Patagonia | 0.02% | 1.25x |
| Supreme | 0.01% | 1.23x |
| Urban Outfitters | 0.06% | 1.21x |
| Madewell | 0.02% | 1.19x |
| Columbia | 0.01% | 1.19x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 3.36% | 34.59x |
| astronomy.com | 5.38% | 34.23x |
| sci-news.com | 2.37% | 34.10x |
| sciencefocus.com | 3.08% | 33.30x |
| scienceblogs.com | 1.81% | 32.78x |
| skyandtelescope.com | 4.10% | 32.28x |
| science20.com | 1.16% | 30.69x |
| psypost.org | 1.98% | 30.45x |
| sciencenews.org | 9.96% | 29.98x |
| singularityhub.com | 1.18% | 29.65x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 4.43% | 14.93x |
| Alt Religion | 1.14% | 11.69x |
| Feminism | 0.91% | 11.35x |
| Public Policy Media | 2.40% | 10.46x |
| Liberal Media | 16.84% | 10.45x |
| Environmental Conservation | 0.05% | 10.32x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 2.95% | 9.73x |
| Middle East News | 3.27% | 9.67x |
| Social & Demographic Trends | 1.88% | 9.66x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.70% | 9.52x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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