Dstillery Audiences

SCIENCE & TECHNOLOGY

Audience Size: 7.6 Million Devices

Explore the Science & Technology Audience

Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Science & Technology audience.

Dstillery Crafted Audiences

INTERESTS

The Science & Technology audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Science & Technology audience is Tech News Enthusiasts.

Interest Composition Index
Tech News Enthusiasts 21.88% 10.77x
Techies 22.17% 10.71x
Readers of Japanese Content 21.49% 10.67x
Executive and C-Suite 17.20% 10.44x
Eco-Conscious Consumers 19.22% 10.39x
Nature and Outdoors Book Readers 19.29% 10.38x
Advertising Professionals 18.60% 10.27x
Business Decision Makers 21.03% 10.13x
Financial Business Intelligence Researchers 19.32% 10.09x
Liberal News Readers 18.94% 10.04x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Science & Technology audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Science & Technology audience is LOFT.

Location Composition Index
LOFT 0.02% 1.10x
Gap 0.01% 1.09x
Chicos 0.02% 1.09x
Dressbarn 0.01% 1.05x
Banana Republic 0.01% 1.03x
Victoria's Secret 0.02% 1.02x
Carhartt 0.17% 1.01x
Gymboree 0.01% 0.98x
White House Black Market 0.01% 0.96x
Lane Bryant 0.01% 0.96x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Web Insights

WEBSITES

The Science & Technology audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.

Website Composition Index
dailygalaxy.com 4.22% 25.67x
astronomy.com 3.46% 23.65x
discovermagazine.com 13.62% 20.84x
earthsky.org 24.08% 20.22x
sciencefocus.com 12.65% 19.98x
zmescience.com 8.60% 19.77x
newscientist.com 22.93% 19.37x
sciencemag.org 29.21% 19.28x
theconversation.com 2.77% 18.98x
airspacemag.com 1.87% 18.77x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 1.84% 11.57x
London Tourism & Events 0.03% 11.00x
Assorted Topics (Power Trains, Drones, Web Design) 0.27% 10.07x
Liberal Media 21.85% 9.19x
Bird Watching 0.07% 9.16x
Public Policy Media 1.08% 8.93x
Robotics 0.04% 8.92x
Environmental Conservation 0.04% 8.70x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.92% 8.67x
Space & National Security 3.17% 8.60x
Composition Percentage: The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male