Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 25.94% | 11.94x |
| Tech News Enthusiasts | 26.21% | 11.70x |
| Techies | 25.34% | 11.47x |
| Executive and C-Suite | 22.28% | 11.23x |
| Eco-Conscious Consumers | 23.51% | 11.15x |
| Nature and Outdoors Book Readers | 24.88% | 11.11x |
| Advertising Professionals | 23.91% | 10.90x |
| Liberal News Readers | 21.28% | 10.81x |
| Financial Business Intelligence Researchers | 22.07% | 10.71x |
| Social Liberals | 23.57% | 10.54x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.32x |
| Bonobos | 0.01% | 1.24x |
| Urban Outfitters | 0.03% | 1.22x |
| Jos A. Bank Clothiers | 0.03% | 1.21x |
| Ann Taylor | 0.01% | 1.19x |
| The North Face | 0.01% | 1.18x |
| Mens Wearhouse | 0.05% | 1.17x |
| American Apparel | 0.02% | 1.15x |
| LOFT | 0.05% | 1.14x |
| Hollister | 0.04% | 1.14x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is dailygalaxy.com.
| Website | Composition | Index |
| dailygalaxy.com | 2.85% | 32.63x |
| sci-news.com | 3.42% | 28.97x |
| sciencenews.org | 7.27% | 28.68x |
| astronomy.com | 5.62% | 28.65x |
| technologyreview.com | 5.27% | 28.39x |
| cad-comic.com | 1.88% | 26.22x |
| skyandtelescope.com | 4.10% | 26.07x |
| discovermagazine.com | 13.37% | 25.18x |
| sciencefocus.com | 4.59% | 24.80x |
| zmescience.com | 4.70% | 24.35x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 4.67% | 14.78x |
| Feminism | 0.65% | 10.65x |
| Public Policy Media | 3.18% | 10.50x |
| Assorted Topics (Power Trains, Drones, Web Design) | 1.10% | 10.34x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.26% | 10.05x |
| Liberal Media | 21.71% | 10.05x |
| Environmental Conservation | 0.05% | 9.73x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.06% | 9.17x |
| Bird Watching | 0.62% | 9.14x |
| Local & Travel England - North Midlands | 0.04% | 9.03x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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