Explore the Science & Technology Audience
Below you'll find more information about the Science & Technology audience, broken down in different categories based on their digital and physical behaviors. These are 9.9 million unique devices whose actions qualify for the Science & Technology audience.
INTERESTS
The Science & Technology audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Science & Technology audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 19.52% | 10.37x |
| Techies | 20.41% | 10.31x |
| Tech News Enthusiasts | 20.47% | 10.30x |
| Executive and C-Suite | 16.80% | 9.91x |
| Eco-Conscious Consumers | 18.31% | 9.86x |
| Financial Business Intelligence Researchers | 17.85% | 9.68x |
| Advertising Professionals | 18.83% | 9.68x |
| Liberal News Readers | 17.79% | 9.63x |
| United Kingdom News Readers | 18.42% | 9.55x |
| Market Intelligence Researchers | 18.21% | 9.45x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Interest attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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APPAREL RETAILERS
The Science & Technology audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Science & Technology audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.33x |
| Victoria's Secret | 0.01% | 1.17x |
| Carhartt | 0.17% | 1.09x |
| Maurices | 0.02% | 1.09x |
| Mens Wearhouse | 0.01% | 1.06x |
| Journeys | 0.01% | 1.04x |
| Old Navy | 0.01% | 1.00x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Location attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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WEBSITES
The Science & Technology audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Science & Technology audience is sci-news.com.
| Website | Composition | Index |
| sci-news.com | 1.42% | 20.92x |
| sciencenews.org | 2.71% | 19.94x |
| skyandtelescope.com | 1.47% | 19.81x |
| technologyreview.com | 1.56% | 19.78x |
| psypost.org | 1.56% | 19.45x |
| eurekalert.org | 3.76% | 18.71x |
| astronomy.com | 4.59% | 18.52x |
| cad-comic.com | 1.76% | 17.98x |
| dailygalaxy.com | 5.51% | 16.57x |
| sciencefocus.com | 7.29% | 16.30x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Web attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Science & Technology audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 3.01% | 11.29x |
| Public Policy Media | 2.34% | 9.30x |
| Environmental Conservation | 0.05% | 9.12x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.99% | 9.11x |
| Local & Travel England - East Midlands | 0.19% | 8.76x |
| Nature & Wildlife | 1.98% | 8.41x |
| England Tourism | 0.01% | 8.31x |
| London Tourism & Events | 0.09% | 8.29x |
| Writing & Publishing | 0.87% | 8.21x |
| Feminism | 0.44% | 8.11x |
Composition Percentage:
The overlap percentage between the Science & Technology audience and the Content Affinity attribute.
Index: A comparison of the Science & Technology audience to the internet population.
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DEMOGRAPHICS
The Science & Technology audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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