Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 12.4 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 64.71% 26.50x
United Kingdom News Readers 50.00% 23.27x
Australia Trip Planners 54.41% 22.75x
Executive and C-Suite 39.71% 21.62x
Streaming British TV Users 46.32% 21.37x
Nature and Outdoors Book Readers 44.85% 21.31x
Travel Book Readers 45.59% 20.97x
Readers of Japanese Content 40.44% 19.92x
Medieval History Enthusiasts 44.85% 18.87x
Competitive Sports Participants 38.24% 18.28x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is White House Black Market.

Location Composition Index
White House Black Market 0.05% 1.96x
Hugo Boss 0.04% 1.94x
H&M 0.05% 1.94x
Topshop 0.03% 1.91x
Johnston and Murphy 0.08% 1.72x
LOFT 0.05% 1.70x
Banana Republic 0.05% 1.68x
Dressbarn 0.04% 1.62x
Express 0.05% 1.51x
Gap 0.05% 1.48x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is scotsman.com.

Website Composition Index
scotsman.com 54.50% 110.53x
skysports.com 20.08% 38.13x
historyextra.com 18.64% 28.21x
irishcentral.com 15.83% 28.08x
goal.com 14.17% 24.38x
irishtimes.com 31.49% 23.25x
podbean.com 17.07% 22.53x
thechronicleherald.ca 10.09% 22.37x
pbs.org 9.10% 21.73x
euronews.com 15.43% 21.45x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.77% 47.55x
Ireland Cluster 31.49% 40.51x
Australia & New Zealand Media 10.60% 40.01x
Ancestry & Memorial Researchers 5.22% 33.71x
Writing & Publishing 3.34% 32.40x
Hobby Vehicles 2.03% 25.87x
University Press 3.92% 25.82x
Book Publishers 3.05% 25.44x
Public Policy Media 6.24% 25.01x
Middle East News 8.85% 22.95x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender