Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 19.1 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 19.1 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 72.93% 29.85x
United Kingdom News Readers 44.75% 19.85x
Travel Book Readers 44.75% 18.50x
Italy Trip Planners 44.75% 17.49x
Travel Guide and Review Readers 44.20% 17.24x
Readers of Japanese Content 37.02% 17.05x
Nature and Outdoors Book Readers 36.46% 16.28x
Social Liberals 35.36% 16.09x
Tokyo Trip Planners 40.88% 15.88x
Cholesterol Researchers 33.15% 15.60x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is Zumiez.

Location Composition Index
Zumiez 0.26% 8.28x
Journeys 0.26% 5.89x
Gymboree 0.12% 4.31x
Aeropostale 0.10% 3.98x
Mens Wearhouse 0.10% 2.96x
Old Navy 0.10% 2.63x
American Eagle Outfitters 0.05% 1.96x
Hugo Boss 0.04% 1.94x
H&M 0.05% 1.94x
Victoria's Secret 0.10% 1.93x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is scotsman.com.

Website Composition Index
scotsman.com 48.89% 167.26x
skysports.com 16.61% 47.14x
hitc.com 17.18% 40.18x
newstatesman.com 9.38% 35.28x
irishcentral.com 15.40% 29.41x
irishtimes.com 25.78% 29.02x
earthtrekkers.com 9.42% 28.03x
alamy.com 8.40% 27.77x
news.nationalgeographic.com 6.91% 25.85x
goal.com 12.71% 24.78x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 6.42% 48.50x
Ireland Cluster 27.54% 40.73x
Australia & New Zealand Media 9.11% 31.85x
Art News & Products 2.38% 29.31x
Ancestry & Memorial Researchers 6.94% 28.72x
Canadian Seniors Real Estate Research Cluster 1.55% 28.36x
Writing & Publishing 4.45% 27.28x
Travel Adventure 24.64% 27.23x
Book Publishers 4.04% 24.23x
Canada Shopping - Kitchenware 2.28% 18.83x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male