Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 50.4 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 50.4 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 40.25% 17.60x
Sightseeing Travelers 46.93% 17.56x
Australia Trip Planners 37.45% 17.54x
France Trip Planners 41.58% 16.05x
Avid Readers 39.35% 15.98x
Study Abroad Researchers 37.55% 15.43x
Travel Industry 30.48% 15.23x
Canada Trip Planners 45.31% 14.97x
Readers of Italian Content 30.70% 14.49x
Luxury Travel Researchers 24.99% 14.31x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.59x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is ireland.com.

Website Composition Index
ireland.com 9.29% 73.20x
roughguides.com 9.45% 71.07x
surnamedb.com 5.99% 49.51x
travelfashiongirl.com 6.50% 47.36x
frommers.com 15.46% 45.37x
fodors.com 30.76% 43.11x
cntraveller.com 4.51% 42.30x
movie-locations.com 4.45% 41.94x
jamieoliver.com 10.27% 39.35x
allaboutbirds.org 5.33% 38.23x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 13.93% 58.11x
European Museums, Restaurants & Events 12.24% 45.13x
Travel Adventure 36.99% 29.74x
Weather Information 4.09% 29.55x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 2.78% 25.81x
International Travel 2.62% 25.05x
Maps & Navigation 5.95% 22.20x
Canada Business Cluster 2.84% 20.96x
Canadian Seniors Real Estate Research Cluster 4.15% 20.37x
Writing & Publishing 5.50% 20.15x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.