Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 40.4 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 40.4 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 46.69% 22.06x
Nature and Outdoors Book Readers 37.72% 19.78x
Sightseeing Travelers 44.77% 19.52x
Netherlands Trip Planners 40.47% 19.42x
Avid Readers 39.23% 18.85x
Australia Trip Planners 41.06% 18.45x
France Trip Planners 40.12% 18.04x
Custom Home Lighting Shoppers 30.38% 17.74x
Home Custom Bedroom Decorators 30.38% 17.73x
Canada Trip Planners 42.37% 16.98x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is LOFT.

Location Composition Index
LOFT 0.12% 2.28x
Jos A. Bank Clothiers 0.31% 2.10x
Coach 0.09% 1.65x
Victoria's Secret 0.12% 1.52x
Urban Outfitters 0.07% 1.43x
Journeys 0.05% 1.23x
Banana Republic 0.05% 1.19x
Old Navy 0.07% 1.18x
H&M 0.05% 1.12x
Chicos 0.05% 1.12x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is roughguides.com.

Website Composition Index
roughguides.com 9.28% 71.95x
ireland.com 10.29% 67.08x
viator.com 9.83% 56.36x
jamieoliver.com 9.04% 45.58x
frommers.com 15.34% 45.29x
travelfashiongirl.com 7.39% 42.10x
fodors.com 28.37% 41.97x
cntraveller.com 5.81% 40.83x
starz.com 5.94% 40.13x
genealogy.com 5.24% 37.57x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 17.39% 53.81x
European Museums, Restaurants & Events 12.23% 50.61x
Toronto Tourism 2.04% 39.60x
Weather Information 4.51% 31.63x
Travel Adventure 34.79% 30.42x
International Travel 2.32% 27.05x
Canada Travel & Tourism 0.99% 26.34x
Art News & Products 3.80% 26.10x
Alt Religion 2.51% 25.78x
Writing & Publishing 6.83% 25.45x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male