Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 36.1 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 36.1 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 43.83% 26.39x
Travel Guide and Review Readers 44.32% 24.10x
Nature and Outdoors Book Readers 36.17% 22.84x
Travel Researchers 43.05% 21.78x
Netherlands Trip Planners 38.46% 21.75x
Sightseeing Travelers 41.90% 21.48x
Home Custom Bedroom Decorators 28.22% 20.55x
Avid Readers 38.54% 20.15x
Canada Trip Planners 39.75% 20.07x
Australia Trip Planners 37.44% 19.90x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is White House Black Market.

Location Composition Index
White House Black Market 0.21% 2.95x
Victoria's Secret 0.11% 2.12x
Jos A. Bank Clothiers 0.48% 2.01x
Lululemon 0.08% 1.74x
LOFT 0.08% 1.65x
Old Navy 0.08% 1.62x
Johnston and Murphy 0.08% 1.21x
H&M 0.05% 1.14x
Carhartt 0.05% 1.04x
Mens Wearhouse 0.35% 0.91x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is roughguides.com.

Website Composition Index
roughguides.com 8.75% 55.56x
ireland.com 10.70% 55.09x
viator.com 8.24% 48.05x
surnamedb.com 6.17% 39.60x
jamieoliver.com 8.16% 38.48x
talksport.com 5.53% 37.28x
cntraveller.com 6.27% 33.91x
frommers.com 14.96% 33.30x
starz.com 5.87% 33.21x
travelfashiongirl.com 8.19% 31.67x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 19.48% 48.08x
European Museums, Restaurants & Events 10.59% 45.31x
Canada Travel & Tourism 1.24% 30.21x
Travel Adventure 33.57% 27.49x
Concert Posters 1.34% 26.88x
Canadian Seniors Real Estate Research Cluster 2.15% 26.09x
Art News & Products 3.92% 25.45x
Weather Information 3.49% 25.41x
Writing & Publishing 6.96% 24.39x
International Travel 1.91% 23.74x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male