Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 28.1 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 61.53% 23.26x
Travel Book Readers 46.93% 17.43x
Travel Guide and Review Readers 49.88% 16.43x
Nature and Outdoors Book Readers 41.70% 16.30x
Italy Trip Planners 46.27% 15.18x
Netherlands Trip Planners 41.53% 14.96x
Avid Readers 41.63% 14.87x
Australia Trip Planners 43.99% 14.78x
Medieval History Enthusiasts 37.61% 14.76x
Travel Researchers 44.99% 14.49x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is Carhartt.

Location Composition Index
Carhartt 0.07% 17.54x
Lorna Jane 0.03% 10.00x
Joe's Jeans 0.03% 6.82x
Calvin Klein 0.03% 6.02x
LL Bean 0.03% 5.69x
Ralph Lauren 0.07% 5.54x
Saint Laurent Paris 0.03% 4.64x
Patagonia 0.06% 4.01x
The North Face 0.07% 3.82x
Supreme 0.03% 3.71x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is ireland.com.

Website Composition Index
ireland.com 10.45% 58.89x
skysports.com 11.04% 52.40x
newstatesman.com 7.61% 35.29x
genealogy.com 6.68% 34.75x
jamieoliver.com 6.37% 31.92x
frommers.com 12.79% 31.37x
travelfashiongirl.com 7.38% 31.21x
irishtimes.com 18.26% 30.90x
historyextra.com 7.88% 30.57x
irishexaminer.com 7.81% 30.39x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 1.61% 601.95x
England Tourism 2.01% 425.29x
Decoration & Fabric 1.42% 368.65x
Local & Travel England - North Midlands 1.35% 350.81x
Local & Travel England - Northern England 2.63% 259.57x
Environmental Conservation 1.42% 244.92x
London Tourism 3.85% 205.76x
Seventh-day Adventist Church 4.41% 195.35x
Quinceanera Planning 0.85% 175.76x
Home Décor, Furniture, & Decorating 0.24% 138.85x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male