Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 34.7 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 41.61% 26.65x
Nature and Outdoors Book Readers 34.65% 22.94x
Travel Guide and Review Readers 41.67% 22.77x
Travel Researchers 39.30% 21.87x
Netherlands Trip Planners 37.30% 21.51x
Avid Readers 35.51% 20.14x
Sightseeing Travelers 38.93% 19.97x
Medieval History Enthusiasts 29.72% 19.39x
France Trip Planners 37.54% 19.34x
Australia Trip Planners 36.68% 19.29x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is Carhartt.

Location Composition Index
Carhartt 0.07% 17.54x
Lorna Jane 0.03% 10.00x
LL Bean 0.07% 8.15x
Joe's Jeans 0.03% 6.82x
Calvin Klein 0.03% 6.02x
Saint Laurent Paris 0.03% 4.64x
Express Outlets 0.03% 3.61x
Intermix 0.03% 3.56x
Levi Strauss 0.03% 2.96x
Belk 0.03% 2.95x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is scotsman.com.

Website Composition Index
scotsman.com 30.67% 206.58x
ireland.com 10.24% 53.88x
earthtrekkers.com 7.48% 49.68x
skysports.com 7.48% 48.93x
surnamedb.com 5.99% 41.39x
jamieoliver.com 7.47% 38.13x
cntraveller.com 6.43% 37.15x
lonelyplanet.com 5.95% 34.98x
freetoursbyfoot.com 6.17% 34.60x
starz.com 5.82% 32.10x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 1.61% 601.95x
England Tourism 2.19% 425.00x
Decoration & Fabric 1.42% 368.65x
Local & Travel England - North Midlands 1.14% 339.26x
Local & Travel England - Northern England 2.31% 254.98x
London Tourism 5.17% 221.74x
Seventh-day Adventist Church 4.41% 195.35x
Environmental Conservation 1.05% 190.11x
Quinceanera Planning 0.85% 175.76x
London Tourism & Events 3.79% 154.70x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male