Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 21.6 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 64.08% 23.73x
United Kingdom News Readers 42.63% 17.14x
Travel Book Readers 43.18% 16.56x
Travel Guide and Review Readers 48.79% 16.29x
Nature and Outdoors Book Readers 40.99% 15.74x
Italy Trip Planners 45.46% 15.40x
Australia Trip Planners 45.50% 14.68x
Medieval History Enthusiasts 39.94% 14.35x
Avid Readers 40.30% 13.69x
Travel Researchers 41.53% 13.55x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is Gymboree.

Location Composition Index
Gymboree 0.12% 4.31x
Urban Outfitters 0.09% 3.28x
Buckle 0.09% 2.31x
Hugo Boss 0.04% 1.94x
Topshop 0.03% 1.91x
Journeys 0.14% 1.81x
Johnston and Murphy 0.08% 1.72x
Banana Republic 0.09% 1.69x
Zumiez 0.09% 1.68x
White House Black Market 0.08% 1.67x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is scotsman.com.

Website Composition Index
scotsman.com 44.88% 188.91x
skysports.com 14.51% 45.47x
hitc.com 15.18% 43.74x
earthtrekkers.com 8.60% 37.32x
newstatesman.com 8.74% 36.70x
irishexaminer.com 9.72% 34.60x
irishcentral.com 15.40% 31.95x
irishtimes.com 22.84% 29.85x
alamy.com 9.85% 29.08x
news.nationalgeographic.com 9.76% 28.70x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 7.12% 46.16x
Ireland Cluster 28.12% 39.84x
Canadian Seniors Real Estate Research Cluster 2.37% 33.01x
Canada Travel & Tourism 1.55% 32.16x
Feminism 1.60% 27.04x
Travel Adventure 24.78% 26.67x
Ancestry & Memorial Researchers 8.67% 26.40x
Australia & New Zealand Media 8.63% 25.83x
Writing & Publishing 5.20% 25.80x
Book Publishers 5.16% 25.31x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male