Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 14.9 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 14.9 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 68.28% 30.41x
United Kingdom News Readers 52.41% 25.80x
Streaming British TV Users 47.59% 24.69x
Executive and C-Suite 42.76% 23.17x
Readers of Japanese Content 45.52% 22.79x
Nature and Outdoors Book Readers 44.14% 22.25x
Travel Book Readers 47.59% 22.06x
Australia Trip Planners 50.34% 20.92x
Competitive Sports Participants 40.69% 20.52x
Medieval History Enthusiasts 46.90% 20.21x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is Gymboree.

Location Composition Index
Gymboree 0.12% 4.31x
Mens Wearhouse 0.12% 2.15x
White House Black Market 0.05% 1.96x
Hugo Boss 0.04% 1.94x
H&M 0.05% 1.94x
Victoria's Secret 0.10% 1.93x
Topshop 0.03% 1.91x
Johnston and Murphy 0.08% 1.72x
LOFT 0.05% 1.70x
Banana Republic 0.05% 1.68x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is scotsman.com.

Website Composition Index
scotsman.com 53.01% 128.53x
skysports.com 17.62% 50.63x
goal.com 13.18% 29.66x
irishcentral.com 15.82% 29.18x
historyextra.com 16.89% 28.09x
irishtimes.com 29.31% 25.78x
lonelyplanet.com 9.16% 23.75x
rome2rio.com 12.85% 23.66x
winteriscoming.net 8.45% 23.28x
podbean.com 19.71% 22.57x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 4.26% 47.62x
Ireland Cluster 29.99% 40.25x
Australia & New Zealand Media 9.77% 35.57x
Writing & Publishing 3.58% 31.46x
Travel Adventure 20.77% 29.01x
Ancestry & Memorial Researchers 4.68% 28.43x
Public Policy Media 6.19% 24.82x
University Press 4.40% 24.21x
Middle East News 9.35% 23.81x
Book Publishers 3.03% 23.64x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male