Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 25.4 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 25.4 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Ireland Trip Planners.

Interest Composition Index
Ireland Trip Planners 62.31% 22.92x
Travel Book Readers 43.91% 17.34x
Travel Guide and Review Readers 45.94% 17.16x
Nature and Outdoors Book Readers 39.72% 16.51x
Italy Trip Planners 44.40% 16.41x
Australia Trip Planners 40.42% 15.61x
Travel Researchers 39.97% 15.41x
Avid Readers 38.52% 14.69x
Netherlands Trip Planners 37.48% 14.47x
Home Custom Bedroom Decorators 30.97% 14.14x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is J. Crew.

Location Composition Index
J. Crew 0.12% 5.91x
Talbots 0.12% 5.80x
Gymboree 0.08% 2.69x
Journeys 0.12% 2.68x
Victoria's Secret 0.17% 2.23x
White House Black Market 0.08% 2.14x
Bonobos 0.15% 2.04x
LOFT 0.08% 1.95x
Topshop 0.03% 1.91x
Zumiez 0.08% 1.91x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is hitc.com.

Website Composition Index
hitc.com 13.19% 58.30x
skysports.com 12.82% 50.68x
newstatesman.com 8.15% 39.06x
irishexaminer.com 8.93% 34.82x
irishcentral.com 15.61% 33.01x
irishtimes.com 20.37% 32.91x
frommers.com 10.92% 32.20x
travelfashiongirl.com 6.46% 31.12x
jamieoliver.com 6.27% 30.20x
alamy.com 11.11% 30.17x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 26.04% 42.10x
European Museums, Restaurants & Events 6.88% 41.58x
Canada Travel & Tourism 1.62% 34.91x
Canadian Seniors Real Estate Research Cluster 2.53% 31.59x
Concert Posters 0.87% 28.83x
Travel Adventure 25.54% 27.37x
Book Publishers 5.68% 25.56x
Writing & Publishing 5.64% 25.37x
Ancestry & Memorial Researchers 9.04% 25.03x
Art News & Products 2.86% 24.13x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male