Dstillery Audiences

SCOTLAND TRAVEL

Audience Size: 45.4 Thousand Devices

Explore the Scotland Travel Audience

Below you'll find more information about the Scotland Travel audience, broken down in different categories based on their digital and physical behaviors. These are 45.4 thousand unique devices whose actions qualify for the Scotland Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Scotland Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scotland Travel audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 45.84% 22.05x
Netherlands Trip Planners 41.21% 18.32x
Australia Trip Planners 39.08% 18.21x
Sightseeing Travelers 45.95% 18.16x
Nature and Outdoors Book Readers 37.15% 17.55x
Avid Readers 40.53% 17.09x
France Trip Planners 40.48% 16.92x
Study Abroad Researchers 36.93% 16.15x
Canada Trip Planners 44.52% 15.82x
Charitable Organization Supporters 30.41% 15.43x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Interest attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scotland Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scotland Travel audience is Carhartt.

Location Composition Index
Carhartt 0.13% 0.76x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Location attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scotland Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scotland Travel audience is ireland.com.

Website Composition Index
ireland.com 9.89% 72.94x
roughguides.com 9.60% 71.78x
surnamedb.com 6.23% 49.35x
travelfashiongirl.com 6.88% 44.87x
frommers.com 15.50% 44.68x
viator.com 11.34% 44.62x
fodors.com 29.80% 42.98x
allaboutbirds.org 5.02% 42.65x
jamieoliver.com 10.01% 40.99x
movie-locations.com 4.64% 40.52x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Web attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scotland Travel audience is Ireland Cluster.

Content Affinity Composition Index
Ireland Cluster 15.70% 54.19x
European Museums, Restaurants & Events 12.29% 46.69x
Weather Information 4.39% 30.79x
Travel Adventure 36.09% 29.45x
Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) 3.16% 26.06x
Maps & Navigation 6.30% 23.41x
Canadian Seniors Real Estate Research Cluster 3.97% 23.31x
Alt Religion 2.57% 22.89x
Writing & Publishing 6.52% 22.41x
Art News & Products 3.60% 21.96x
Composition Percentage: The overlap percentage between the Scotland Travel audience and the Content Affinity attribute.
Index: A comparison of the Scotland Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scotland Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male