SCRAPBOOKING & HOME ART PROJECTS

Audience Size: 529.6 Thousand Devices

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Explore the Scrapbooking & Home Art Projects Audience

Below you'll find more information about the Scrapbooking & Home Art Projects audience, broken down in different categories based on their digital and physical behaviors. These are 529.6 thousand unique devices whose actions qualify for the Scrapbooking & Home Art Projects audience.

INTERESTS

The Scrapbooking & Home Art Projects audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scrapbooking & Home Art Projects audience is Involved Parents.

Interest	Composition	Index
Involved Parents	66.59%	25.81x
Parents with Kids	59.60%	24.67x
Homemade Gifts Crafters	63.54%	24.40x
DIY Upcycle Home Project Planners	66.17%	24.40x
Hands-On Parents	71.19%	24.27x
Homeschooling Parents	69.40%	24.14x
Coupon Researchers	55.93%	23.63x
Kitchen & Bathroom Remodelers	56.41%	22.99x
Misc-Deal Seekers or Coupon Shoppers	48.22%	21.43x
Home and Garden TV Fans	49.22%	21.38x

Composition Percentage: The overlap percentage between the Scrapbooking & Home Art Projects audience and the Interest attribute.

Index: A comparison of the Scrapbooking & Home Art Projects audience to the internet population.

APPAREL RETAILERS

The Scrapbooking & Home Art Projects audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scrapbooking & Home Art Projects audience is REI.

Location	Composition	Index
REI	0.02%	2.38x
Carhartt	0.25%	1.19x
Old Navy	0.06%	1.17x
Dressbarn	0.02%	1.11x
Mens Wearhouse	0.03%	0.91x
Zara	0.01%	0.90x
Brooks Brothers	0.01%	0.90x
Gymboree	0.02%	0.90x
Lane Bryant	0.02%	0.84x
H&M	0.02%	0.80x

Composition Percentage: The overlap percentage between the Scrapbooking & Home Art Projects audience and the Location attribute.

Index: A comparison of the Scrapbooking & Home Art Projects audience to the internet population.

WEBSITES

The Scrapbooking & Home Art Projects audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scrapbooking & Home Art Projects audience is simplefunforkids.com.

Website	Composition	Index
simplefunforkids.com	3.16%	291.85x
artbarblog.com	5.19%	284.82x
suzyssitcom.com	5.00%	280.39x
kcedventures.com	9.69%	266.89x
mylifeandkids.com	9.90%	262.74x
agirlandagluegun.com	23.07%	241.63x
messylittlemonster.com	7.98%	238.01x
makeandtakes.com	14.28%	237.10x
handmadecharlotte.com	7.53%	235.11x
artsyfartsymama.com	8.94%	231.34x

Composition Percentage: The overlap percentage between the Scrapbooking & Home Art Projects audience and the Web attribute.

Index: A comparison of the Scrapbooking & Home Art Projects audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scrapbooking & Home Art Projects audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	1.16%	111.11x
Decoration & Fabric	0.17%	100.35x
Mommy Bloggers	34.03%	81.98x
Comedy Content	2.29%	77.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	35.52%	60.93x
Coupons & Family	26.88%	55.69x
Sewing, Embroidery & Fabrics	21.69%	55.16x
Arts & Crafts	2.19%	52.32x
DIY Decoration & Furniture	8.99%	49.33x
Female Lifestyle Content Readers	16.05%	47.59x

Composition Percentage: The overlap percentage between the Scrapbooking & Home Art Projects audience and the Content Affinity attribute.

Index: A comparison of the Scrapbooking & Home Art Projects audience to the internet population.

DEMOGRAPHICS

The Scrapbooking & Home Art Projects audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female