Dstillery Audiences

SCUBA DIVING

Audience Size: 14.5 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 14.5 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Scuba Diving Enthusiasts.

Interest Composition Index
Scuba Diving Enthusiasts 78.29% 29.33x
Beach House Second Home Owners 42.76% 20.99x
Pilots 45.39% 20.03x
Ocean Activists 42.76% 19.64x
Ski House Second Home Owners 45.39% 19.35x
High-End Camera Shoppers 42.76% 19.04x
Yachting Enthusiasts 50.00% 18.91x
Nature and Outdoors Book Readers 40.79% 18.41x
Sailing Enthusiasts 42.76% 17.38x
Travel Researchers 40.13% 17.05x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is Journeys.

Location Composition Index
Journeys 0.12% 2.35x
Zara 0.05% 2.00x
Hugo Boss 0.05% 1.96x
Brooks Brothers 0.03% 1.91x
Lululemon 0.05% 1.88x
Jos A. Bank Clothiers 0.05% 1.77x
Buckle 0.05% 1.75x
Chicos 0.05% 1.69x
American Apparel 0.04% 1.59x
Aeropostale 0.05% 1.56x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is arcamax.com.

Website Composition Index
arcamax.com 19.79% 47.22x
buzzworthy.com 15.17% 42.69x
israelnationalnews.com 15.39% 40.25x
fieldandstream.com 30.12% 36.07x
saveur.com 28.06% 35.54x
coupons.com 18.18% 35.39x
kob.com 14.94% 34.39x
stack.com 20.49% 33.47x
workingmother.com 23.69% 32.27x
outdoorlife.com 26.27% 32.25x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Action Sports.

Content Affinity Composition Index
Action Sports 14.17% 191.47x
Motorcycle Lifestyle Researchers 29.00% 57.58x
Online Mini Game Players 3.38% 39.25x
Weather Information 2.99% 37.49x
Boating & Yachts 36.80% 35.13x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 14.56% 32.25x
Nature & Wildlife 10.53% 31.46x
Winter Sports & Gear 3.38% 26.62x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 3.64% 24.97x
Backpacking 8.06% 22.25x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male