Dstillery Audiences

SCUBA DIVING

Audience Size: 56.2 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 56.2 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Motorcycle Enthusiasts.

Interest Composition Index
Motorcycle Enthusiasts 58.13% 26.93x
Scuba Diving Enthusiasts 51.95% 25.76x
Beach House Second Home Owners 38.15% 22.68x
Yachting Enthusiasts 46.05% 22.11x
Ski and Snowboard Enthusiasts 32.88% 18.45x
Online Movie Downloaders 35.08% 18.19x
Sailing Enthusiasts 31.82% 16.36x
Online Card Games Players 36.10% 15.92x
Pilots 26.92% 14.97x
Credit Cards Rewards Researchers 31.99% 14.76x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is Carhartt.

Location Composition Index
Carhartt 0.34% 1.26x
Victoria's Secret 0.10% 1.15x
Gap 0.05% 0.43x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is baggersmag.com.

Website Composition Index
baggersmag.com 46.39% 476.57x
islands.com 50.83% 389.00x
boatingmag.com 54.39% 377.64x
newcar.com 24.58% 275.13x
streetchopperweb.com 57.71% 243.92x
superstreetbike.com 57.77% 237.79x
waterskimag.com 53.05% 218.06x
outdoorlife.com 21.80% 216.22x
sportrider.com 58.00% 199.00x
swagbucks.com 24.58% 198.04x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 54.89% 78.70x
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 16.48% 56.02x
Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) 39.89% 43.42x
Boating & Yachts 43.12% 35.62x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 8.19% 31.87x
Online Mini Game Players 6.10% 29.16x
Action Sports 4.41% 23.48x
RPG Games 6.36% 15.23x
Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) 1.82% 14.70x
Assorted Topics #11557 (News, Entertainment, Viral Media) 45.84% 14.57x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age and income brackets.
Age
65+
Income
Over $250,000