Dstillery Audiences

SCUBA DIVING

Audience Size: 31.7 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 31.7 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Scuba Diving Enthusiasts.

Interest Composition Index
Scuba Diving Enthusiasts 74.72% 25.91x
Beach House Second Home Owners 40.43% 16.06x
Yachting Enthusiasts 47.24% 15.21x
Pilots 40.52% 14.50x
Ski and Snowboard Enthusiasts 35.66% 13.73x
Motorcycle Enthusiasts 38.14% 13.53x
Ski House Second Home Owners 35.22% 12.55x
High-End Camera Shoppers 36.74% 12.54x
Sailing Enthusiasts 37.83% 12.42x
Outdoors Enthusiasts 35.78% 11.60x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is LL Bean.

Location Composition Index
LL Bean 0.06% 8.60x
Joe's Jeans 0.03% 5.73x
Lorna Jane 0.03% 5.29x
Calvin Klein 0.03% 4.61x
Carhartt 0.03% 4.56x
Intermix 0.03% 3.75x
Saint Laurent Paris 0.03% 3.23x
Express Outlets 0.03% 2.81x
Express 0.25% 2.77x
LOFT 0.22% 2.72x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is boatingmag.com.

Website Composition Index
boatingmag.com 33.38% 155.60x
flyost.com 21.84% 131.17x
glam.com 25.56% 101.58x
motorcyclecruiser.com 24.34% 89.32x
cycleworld.com 25.61% 84.52x
baseballessential.com 14.96% 83.90x
videopoker.com 12.84% 79.31x
picmonkey.com 12.72% 75.22x
floor8.com 12.03% 72.44x
outdoorlife.com 24.72% 69.98x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 1.54% 573.66x
Home Décor, Furniture, & Decorating 2.97% 560.20x
Fashion & Cosmetics 3.39% 463.20x
Consumer Rewards 10.53% 461.23x
As Seen On TV Products 3.36% 346.11x
Barcode Site & App Users 2.92% 345.64x
Action Sports 7.78% 63.54x
Online Mini Game Players 5.86% 54.14x
Survey Websites 0.28% 47.50x
Motorcycle Lifestyle Researchers 32.68% 44.63x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male