Dstillery Audiences

SCUBA DIVING

Audience Size: 30.6 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Scuba Diving Enthusiasts.

Interest Composition Index
Scuba Diving Enthusiasts 63.11% 36.14x
Beach House Second Home Owners 39.92% 27.54x
Motorcycle Enthusiasts 44.68% 27.01x
Sudoku Players 35.47% 25.14x
Yachting Enthusiasts 42.41% 24.46x
Mahjong Players 31.21% 21.01x
Ski and Snowboard Enthusiasts 30.92% 20.77x
Pilots 30.42% 20.13x
TV Game Show Fans 30.55% 19.86x
Sailing Enthusiasts 32.94% 19.71x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is H&M.

Location Composition Index
H&M 0.09% 1.91x
Johnston and Murphy 0.13% 1.80x
Jos A. Bank Clothiers 0.38% 1.50x
Mens Wearhouse 0.41% 1.02x
White House Black Market 0.06% 0.83x
Buckle 0.06% 0.70x
Gap 0.03% 0.65x
LOFT 0.03% 0.62x
Lululemon 0.03% 0.60x
Victoria's Secret 0.03% 0.59x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is boatingmag.com.

Website Composition Index
boatingmag.com 40.28% 230.49x
sharecare.com 18.41% 109.10x
capitalone.com 18.57% 107.11x
outdoorlife.com 27.17% 102.71x
cycleworld.com 27.62% 102.01x
skipser.com 20.03% 100.71x
coinjournal.net 18.86% 99.07x
lifed.com 16.94% 97.83x
kitcometals.com 20.24% 96.83x
nigeriamasterweb.com 20.00% 96.36x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 41.02% 65.51x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 16.44% 50.71x
Saskatchewan Media & Retail Cluster 2.51% 46.44x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 5.77% 44.87x
Online Mini Game Players 6.63% 35.52x
Action Sports 4.95% 33.32x
Boating & Yachts 39.16% 30.26x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 31.87% 29.24x
Mexico Travel 1.33% 24.95x
Philippines News 5.36% 23.67x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male