Dstillery Audiences

SCUBA DIVING

Audience Size: 29 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 29 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Scuba Diving Enthusiasts.

Interest Composition Index
Scuba Diving Enthusiasts 77.02% 28.61x
Beach House Second Home Owners 40.33% 17.06x
Pilots 42.00% 16.22x
Yachting Enthusiasts 46.46% 15.81x
Ski House Second Home Owners 37.89% 15.04x
Ski and Snowboard Enthusiasts 37.35% 14.82x
High-End Camera Shoppers 37.02% 14.10x
Sailing Enthusiasts 36.95% 13.58x
Motorcycle Enthusiasts 36.41% 13.34x
Nature and Outdoors Book Readers 29.91% 12.43x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is Talbots.

Location Composition Index
Talbots 0.07% 2.59x
Aeropostale 0.11% 2.33x
H&M 0.11% 2.22x
Mens Wearhouse 0.15% 2.18x
Buckle 0.13% 2.13x
Lane Bryant 0.07% 2.00x
Coach 0.07% 1.94x
Tommy Bahama 0.04% 1.89x
Zara 0.04% 1.86x
Patagonia 0.03% 1.81x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is cycleworld.com.

Website Composition Index
cycleworld.com 20.52% 80.36x
motorcyclecruiser.com 20.39% 79.97x
technobuffalo.com 13.59% 78.11x
360daily.com 14.21% 55.73x
dotafire.com 16.72% 55.40x
finviz.com 11.92% 51.78x
floor8.com 9.81% 49.58x
momtastic.com 9.92% 47.72x
fieldandstream.com 24.67% 45.19x
outdoorlife.com 21.22% 44.11x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Action Sports.

Content Affinity Composition Index
Action Sports 9.55% 104.32x
Motorcycle Lifestyle Researchers 26.68% 44.13x
Online Mini Game Players 4.83% 41.18x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 13.07% 36.41x
Cars, Travel & Food 0.80% 36.24x
Mexico Travel 0.87% 27.35x
Boating & Yachts 32.52% 26.01x
Weather Information 2.83% 24.59x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 3.23% 23.72x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.83% 19.28x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male