Dstillery Audiences

SCUBA DIVING

Audience Size: 41.3 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 41.3 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Motorcycle Enthusiasts.

Interest Composition Index
Motorcycle Enthusiasts 59.29% 28.03x
Beach House Second Home Owners 43.91% 24.94x
Scuba Diving Enthusiasts 52.66% 24.78x
Yachting Enthusiasts 50.37% 23.21x
Online Movie Downloaders 37.31% 20.13x
Ski and Snowboard Enthusiasts 35.99% 20.13x
Online Card Games Players 36.04% 17.54x
Pilots 31.73% 17.23x
Sailing Enthusiasts 32.70% 16.80x
High-End Camera Shoppers 33.46% 14.09x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.34x
Gap 0.14% 1.16x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is boatingmag.com.

Website Composition Index
boatingmag.com 53.49% 404.69x
streetchopperweb.com 54.73% 386.10x
superstreetbike.com 54.73% 379.21x
waterskimag.com 51.08% 374.96x
sportrider.com 54.36% 321.16x
outdoorlife.com 28.04% 193.28x
swagbucks.com 25.37% 192.37x
360daily.com 34.28% 177.95x
baseballessential.com 30.19% 176.93x
fieldandstream.com 41.49% 130.26x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 55.77% 87.84x
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 15.93% 50.69x
Boating & Yachts 46.39% 40.77x
Assorted Topics #11780 (Boating, Entertainment, Gossip, Wellness) 39.76% 40.00x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 9.15% 27.69x
Online Mini Game Players 6.53% 26.36x
Free Online Game Players 3.40% 25.46x
Action Sports 4.61% 23.14x
RPG Games 6.48% 16.13x
Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) 2.13% 15.91x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female