Dstillery Audiences

SCUBA DIVING

Audience Size: 32.8 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Motorcycle Enthusiasts.

Interest Composition Index
Motorcycle Enthusiasts 54.74% 26.95x
Scuba Diving Enthusiasts 60.43% 26.40x
Beach House Second Home Owners 44.97% 25.76x
Yachting Enthusiasts 49.45% 23.51x
Sudoku Players 39.57% 20.65x
Ski and Snowboard Enthusiasts 37.09% 20.36x
Online Movie Downloaders 37.00% 18.99x
Pilots 35.07% 18.94x
Mahjong Players 35.44% 18.60x
Sailing Enthusiasts 35.04% 18.18x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.12% 1.88x
LOFT 0.12% 1.80x
Carhartt 0.29% 1.79x
Dressbarn 0.09% 1.71x
Gap 0.14% 1.65x
The Childrens Place 0.09% 1.40x
Jos A. Bank Clothiers 0.23% 1.27x
Coach 0.09% 1.23x
Journeys 0.06% 1.21x
Banana Republic 0.06% 1.18x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is outdoorlife.com.

Website Composition Index
outdoorlife.com 30.90% 166.60x
360daily.com 30.04% 139.30x
fieldandstream.com 39.06% 137.52x
capitalone.com 22.24% 129.28x
booking.com 20.21% 128.76x
skipser.com 23.95% 123.68x
lifed.com 20.03% 121.98x
kitcometals.com 24.43% 121.07x
coinjournal.net 22.55% 120.23x
nigeriamasterweb.com 24.06% 120.20x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 17.45% 381.87x
Motorcycle Lifestyle Researchers 49.08% 92.93x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 6.70% 58.78x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 14.64% 50.65x
Saskatchewan Media & Retail Cluster 2.51% 46.44x
Boating & Yachts 43.30% 40.75x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 36.11% 38.54x
Cars, Travel & Food 1.56% 33.44x
Action Sports 4.85% 28.85x
Online Mini Game Players 5.49% 28.66x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male