Dstillery Audiences

SCUBA DIVING

Audience Size: 20.7 Thousand Devices

Explore the Scuba Diving Audience

Below you'll find more information about the Scuba Diving audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 thousand unique devices whose actions qualify for the Scuba Diving audience.

Dstillery Crafted Audiences

INTERESTS

The Scuba Diving audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Scuba Diving audience is Scuba Diving Enthusiasts.

Interest Composition Index
Scuba Diving Enthusiasts 77.55% 26.83x
Beach House Second Home Owners 46.77% 18.89x
Pilots 48.88% 17.49x
Yachting Enthusiasts 50.98% 17.19x
Ski and Snowboard Enthusiasts 44.00% 16.08x
Ski House Second Home Owners 46.81% 15.99x
High-End Camera Shoppers 46.30% 15.31x
Motorcycle Enthusiasts 42.78% 15.12x
Sailing Enthusiasts 43.39% 14.36x
Nature and Outdoors Book Readers 36.74% 14.11x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Interest attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Scuba Diving audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Scuba Diving audience is Dressbarn.

Location Composition Index
Dressbarn 0.19% 5.79x
Gymboree 0.23% 4.67x
Free People 0.09% 3.86x
Lululemon 0.14% 3.68x
Chicos 0.14% 2.80x
Urban Outfitters 0.09% 2.69x
Lane Bryant 0.09% 2.37x
Jos A. Bank Clothiers 0.09% 2.35x
Coach 0.09% 2.34x
Zara 0.05% 2.00x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Location attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Web Insights

WEBSITES

The Scuba Diving audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Scuba Diving audience is cycleworld.com.

Website Composition Index
cycleworld.com 22.53% 71.32x
dotafire.com 18.38% 63.77x
finviz.com 13.27% 53.91x
wnyt.com 15.73% 48.59x
momtastic.com 11.54% 47.82x
arcamax.com 17.17% 43.63x
mamapedia.com 15.54% 40.95x
israelnationalnews.com 13.54% 39.17x
kob.com 13.06% 37.83x
fieldandstream.com 27.47% 37.47x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Web attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Scuba Diving audience is Action Sports.

Content Affinity Composition Index
Action Sports 13.40% 143.96x
Motorcycle Lifestyle Researchers 28.87% 50.26x
Online Mini Game Players 5.01% 48.98x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 14.53% 36.78x
Mexico Travel 0.98% 34.00x
Boating & Yachts 35.75% 31.81x
Weather Information 3.28% 29.46x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 3.51% 23.97x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.98% 22.53x
Winter Sports & Gear 3.42% 21.95x
Composition Percentage: The overlap percentage between the Scuba Diving audience and the Content Affinity attribute.
Index: A comparison of the Scuba Diving audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Scuba Diving audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male