Dstillery Audiences

SENIOR CARE

Audience Size: 105.8 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 105.8 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 87.61% 34.32x
Retired Assisted Living Shoppers 72.10% 33.74x
Retired Health Insurance Researchers 51.88% 24.65x
Retired Budget Healthcare Shoppers 50.20% 22.68x
Home Medical Supplies Shoppers 53.50% 22.22x
Retirement Planners 53.79% 21.61x
Retirees 46.62% 21.27x
Heart Surgery Researchers 44.93% 20.78x
Legal Advice Researchers 43.99% 20.62x
Budget Grocery Shoppers 44.42% 20.36x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Armani.

Location Composition Index
Armani 0.03% 3.01x
Eddie Bauer 0.03% 2.77x
Tommy Bahama 0.03% 2.16x
Madewell 0.02% 1.80x
Kate Spade 0.02% 1.78x
Dressbarn 0.03% 1.73x
LOFT 0.05% 1.52x
Coach 0.03% 1.48x
Uniqlo 0.02% 1.33x
Hugo Boss 0.02% 1.33x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is rightathome.net.

Website Composition Index
rightathome.net 21.68% 412.84x
atriaseniorliving.com 35.05% 384.97x
ucomparehealthcare.com 4.71% 99.66x
ncoa.org 3.83% 71.70x
vitas.com 3.64% 68.91x
homemetry.com 5.70% 67.14x
bbb.org 3.70% 64.41x
lensa.com 3.23% 64.25x
nursingtimes.net 3.60% 55.27x
dignitymemorial.com 5.16% 51.20x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 6.24% 51.28x
Cardiac & Other Health Research 6.73% 33.90x
Disease Cluster 7.11% 33.41x
Medical Supplies 7.60% 31.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.08% 31.14x
Low Budget Shoppers 2.06% 27.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 27.60x
Discount Shopping 3.61% 26.87x
Flower Shopping 1.05% 25.87x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 25.78x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female