Dstillery Audiences

SENIOR CARE

Audience Size: 158.2 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 158.2 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 75.21% 57.77x
Retired Assisted Living Shoppers 58.05% 47.10x
Retired Health Insurance Researchers 34.93% 30.89x
Retirement Planners 40.03% 29.44x
Retired Budget Healthcare Shoppers 35.27% 28.32x
Home Medical Supplies Shoppers 36.09% 27.72x
Retirees 31.58% 25.47x
Home Healthcare Researchers 42.65% 25.43x
Legal Advice Researchers 29.30% 25.24x
Heart Surgery Researchers 31.63% 24.98x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.92x
Patagonia 0.03% 2.25x
Everlane 0.01% 2.23x
Free People 0.04% 2.01x
J. Crew 0.10% 1.65x
Jos A. Bank Clothiers 0.40% 1.50x
Tommy Bahama 0.04% 1.45x
H&M 0.09% 1.44x
Mens Wearhouse 0.61% 1.39x
Brooks Brothers 0.04% 1.36x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is fivestarseniorliving.com.

Website Composition Index
fivestarseniorliving.com 20.95% 415.27x
sunriseseniorliving.com 27.29% 345.46x
interimhealthcare.com 11.19% 313.08x
atriaseniorliving.com 30.55% 256.34x
rightathome.net 17.92% 256.32x
amedisys.com 3.63% 100.09x
healthgrove.com 3.46% 93.97x
maximhealthcare.com 2.86% 74.64x
encompasshealth.com 2.09% 59.31x
ncoa.org 3.46% 55.17x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 7.20% 39.94x
As Seen On TV Products 0.20% 30.38x
Disease Cluster 8.76% 29.55x
Flower Shopping 1.37% 25.55x
Cardiac & Other Health Research 9.52% 24.49x
Medical Supplies 8.77% 24.34x
Low Budget Shoppers 2.65% 22.95x
South Carolina Travel 0.43% 22.42x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.52% 21.47x
Psychology & Social Work 2.82% 20.93x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female