Dstillery Audiences

SENIOR CARE

Audience Size: 36.7 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 36.7 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 79.95% 36.67x
Senior Living Center Researchers 86.72% 33.18x
Retired Health Insurance Researchers 52.30% 24.56x
Retirees 49.59% 23.71x
Retired Budget Healthcare Shoppers 52.30% 23.60x
Retirement Planners 55.56% 23.20x
Generic Prescription Drug Shoppers 49.05% 21.69x
Heart Surgery Researchers 43.63% 21.48x
Home Medical Supplies Shoppers 53.39% 21.27x
Grandparents 42.28% 20.56x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 2.55x
Forever 21 0.03% 2.09x
Aeropostale 0.02% 1.94x
Buckle 0.02% 1.91x
American Apparel 0.02% 1.87x
Eddie Bauer 0.02% 1.77x
Free People 0.01% 1.69x
REI 0.01% 1.67x
Hollister 0.02% 1.61x
Coach 0.03% 1.49x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is wellness.com.

Website Composition Index
wellness.com 10.74% 48.65x
davita.com 6.46% 46.02x
gnd.com 6.73% 43.67x
weichert.com 5.28% 37.94x
remax.com 12.26% 37.31x
marriedbiography.com 5.90% 34.72x
jobs.net 7.07% 33.42x
rehold.com 7.70% 33.04x
guidestar.org 8.25% 31.92x
heart.org 11.92% 31.71x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 3.95% 62.89x
Disease Cluster 5.72% 51.42x
Medical Supplies 5.78% 49.16x
Cardiac & Other Health Research 4.47% 45.31x
Nursing 5.72% 36.84x
Pre-Built Home Researchers 3.33% 33.59x
Diabetes Research 4.63% 31.12x
Medical Diagnostics 26.48% 30.52x
Vitamin Shoppers 3.85% 30.09x
Medical Journals 5.31% 29.44x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female