Dstillery Audiences

SENIOR CARE

Audience Size: 197.3 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 197.3 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 78.19% 50.16x
Retired Assisted Living Shoppers 58.92% 39.99x
Retired Health Insurance Researchers 35.80% 26.38x
Retired Budget Healthcare Shoppers 35.73% 25.01x
Home Medical Supplies Shoppers 37.05% 24.98x
Retirement Planners 44.00% 24.10x
Heart Surgery Researchers 31.48% 22.69x
Retirees 32.46% 21.96x
Legal Advice Researchers 32.14% 20.88x
Health Insurance Researchers 36.76% 20.81x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.39x
Mens Wearhouse 0.41% 1.22x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is genesishcc.com.

Website Composition Index
genesishcc.com 13.24% 477.50x
fivestarseniorliving.com 22.55% 449.87x
interimhealthcare.com 10.43% 385.66x
sunriseseniorliving.com 26.88% 381.03x
atriaseniorliving.com 27.93% 335.10x
rightathome.net 16.40% 315.34x
amedisys.com 3.30% 127.12x
healthgrove.com 3.72% 103.84x
maximhealthcare.com 2.56% 95.07x
seniorhousingnet.com 2.41% 90.26x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 7.31% 39.34x
Disease Cluster 8.13% 29.05x
Medical Supplies 8.64% 24.64x
Cardiac & Other Health Research 9.49% 20.75x
Low Budget Shoppers 2.72% 19.83x
Medical Diagnostics 34.87% 19.61x
Medical Journals 7.76% 19.42x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 5.70% 18.26x
Diabetes Research 8.42% 18.11x
Psychology & Social Work 2.76% 17.83x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female