Dstillery Audiences

SENIOR CARE

Audience Size: 300.3 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 300.3 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 78.40% 34.16x
Retired Assisted Living Shoppers 50.70% 27.42x
Retirement Planners 39.92% 18.84x
Retired Health Insurance Researchers 32.25% 16.75x
Retired Budget Healthcare Shoppers 32.59% 16.17x
Health Insurance Researchers 32.44% 15.48x
Retirees 28.26% 14.93x
Joint Pain Sufferers 35.81% 14.22x
Arthritis Sufferers 31.55% 13.99x
Legal Advice Researchers 29.06% 13.53x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.73x
LOFT 0.05% 1.53x
Dressbarn 0.04% 1.34x
Old Navy 0.06% 1.27x
Zara 0.02% 1.26x
Chicos 0.05% 1.22x
Gymboree 0.03% 1.07x
J. Crew 0.03% 1.03x
American Eagle Outfitters 0.04% 1.01x
Urban Outfitters 0.03% 1.00x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is heartland-manorcare.com.

Website Composition Index
heartland-manorcare.com 13.34% 517.72x
brookdale.com 10.66% 448.91x
seniorhousingnews.com 8.88% 384.87x
nursinghomesite.com 10.63% 379.38x
interimhealthcare.com 9.22% 358.35x
genesishcc.com 15.30% 344.22x
comfortkeepers.com 9.28% 334.01x
fivestarseniorliving.com 22.79% 313.27x
sunriseseniorliving.com 23.17% 297.24x
rightathome.net 13.20% 288.89x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 7.39% 33.93x
Disease Cluster 6.85% 24.94x
Medical Supplies 7.97% 19.32x
Medical Diagnostics 32.33% 17.41x
Medical Journals 7.51% 17.00x
Cardiac & Other Health Research 8.20% 16.41x
Nursing 8.28% 16.41x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 5.91% 16.29x
Flower Shopping 1.11% 16.17x
Apartment & Community Real Estate Researchers 0.49% 14.94x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female