Dstillery Audiences

SENIOR CARE

Audience Size: 162 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 162 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 80.23% 38.31x
Retired Assisted Living Shoppers 65.52% 33.75x
Retired Health Insurance Researchers 42.95% 22.34x
Retired Budget Healthcare Shoppers 42.97% 21.15x
Retirement Planners 46.30% 20.27x
Home Medical Supplies Shoppers 43.85% 20.11x
Heart Surgery Researchers 38.90% 19.46x
Retirees 40.27% 19.12x
Budget Grocery Shoppers 34.09% 18.56x
Legal Advice Researchers 35.68% 18.54x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 3.92x
Patagonia 0.03% 2.13x
Saint Laurent Paris 0.01% 1.88x
LL Bean 0.01% 1.66x
Madewell 0.04% 1.53x
LOFT 0.10% 1.50x
Supreme 0.01% 1.36x
Talbots 0.06% 1.34x
Banana Republic 0.12% 1.32x
Zumiez 0.09% 1.29x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is fivestarseniorliving.com.

Website Composition Index
fivestarseniorliving.com 21.77% 413.24x
sunriseseniorliving.com 27.49% 352.32x
interimhealthcare.com 10.94% 331.80x
atriaseniorliving.com 29.65% 272.66x
rightathome.net 17.34% 268.90x
amedisys.com 3.47% 106.53x
healthgrove.com 3.62% 95.05x
maximhealthcare.com 2.69% 79.37x
vitas.com 2.13% 64.23x
encompasshealth.com 2.07% 63.90x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 7.46% 35.71x
Disease Cluster 9.10% 24.15x
Medical Supplies 9.77% 23.08x
As Seen On TV Products 0.20% 20.79x
Medical Journals 6.20% 20.73x
Flower Shopping 1.39% 20.55x
Low Budget Shoppers 3.08% 19.80x
Cardiac & Other Health Research 10.09% 19.34x
Nursing 8.15% 17.36x
South Carolina Travel 0.39% 16.93x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female