Dstillery Audiences

SENIOR CARE

Audience Size: 54.6 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 54.6 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 75.56% 33.58x
Senior Living Center Researchers 86.47% 33.13x
Retired Health Insurance Researchers 50.75% 23.26x
Retirees 47.37% 22.14x
Retirement Planners 56.20% 22.08x
Retired Budget Healthcare Shoppers 48.68% 21.41x
Home Medical Supplies Shoppers 51.69% 20.78x
Generic Prescription Drug Shoppers 44.55% 19.52x
Heart Surgery Researchers 41.17% 19.46x
Arthritis Sufferers 45.11% 19.17x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 2.55x
Forever 21 0.03% 2.09x
White House Black Market 0.02% 1.95x
Aeropostale 0.02% 1.94x
Buckle 0.02% 1.91x
American Apparel 0.02% 1.87x
Eddie Bauer 0.02% 1.77x
Free People 0.01% 1.69x
REI 0.01% 1.67x
Hollister 0.02% 1.61x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is elderlawanswers.com.

Website Composition Index
elderlawanswers.com 8.16% 58.75x
crossroadshospice.com 7.47% 54.05x
medicareinteractive.org 6.04% 53.45x
networkofcare.org 6.47% 49.84x
wellness.com 11.95% 39.01x
symptomfind.com 3.59% 38.07x
healthcaresource.com 4.29% 36.75x
davita.com 6.94% 36.48x
appone.com 6.30% 35.43x
gnd.com 6.57% 34.41x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 4.47% 56.30x
Disease Cluster 6.36% 44.42x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.80% 41.24x
Medical Supplies 5.96% 39.02x
Cardiac & Other Health Research 4.83% 38.84x
Nursing 6.68% 34.18x
Medical Journals 6.07% 29.61x
Real Estate Cluster 2.03% 28.00x
Medical Diagnostics 29.20% 27.20x
Discount Shopping 1.02% 25.91x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female