Dstillery Audiences

SENIOR CARE

Audience Size: 330.3 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 330.3 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 77.40% 33.10x
Retired Assisted Living Shoppers 49.94% 24.87x
Retirement Planners 38.93% 17.82x
Medicare Researchers 42.79% 17.42x
Retired Health Insurance Researchers 29.51% 15.53x
Retired Budget Healthcare Shoppers 29.60% 14.98x
Health Insurance Researchers 31.86% 14.42x
Retirees 26.08% 13.81x
Joint Pain Sufferers 33.61% 13.41x
Legal Advice Researchers 19.71% 13.19x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Gymboree.

Location Composition Index
Gymboree 0.05% 2.44x
Brooks Brothers 0.04% 1.59x
Victoria's Secret 0.08% 1.51x
Chicos 0.04% 1.34x
The Childrens Place 0.04% 1.19x
Forever 21 0.04% 1.19x
Dressbarn 0.04% 1.17x
Lane Bryant 0.03% 1.15x
LOFT 0.03% 1.12x
Zumiez 0.02% 1.11x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is hcr-manorcare.com.

Website Composition Index
hcr-manorcare.com 10.17% 652.87x
heartland-manorcare.com 14.84% 486.26x
brookdale.com 11.38% 424.31x
selectmedical.com 8.30% 419.64x
interimhealthcare.com 9.16% 367.76x
nursinghomesite.com 11.00% 357.11x
newlifestyles.com 6.61% 325.14x
fivestarseniorliving.com 21.49% 323.20x
comfortkeepers.com 8.75% 322.57x
genesishcc.com 16.79% 307.51x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 7.44% 33.58x
Disease Cluster 6.19% 23.37x
Medical Supplies 7.52% 18.31x
Medical Diagnostics 30.48% 16.80x
Medical Journals 7.43% 16.17x
Cardiac & Other Health Research 7.90% 15.71x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 5.75% 15.36x
Nursing 8.46% 15.16x
Flower Shopping 0.92% 14.86x
Apartment & Community Real Estate Researchers 0.47% 14.21x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999