Dstillery Audiences

SENIOR CARE

Audience Size: 251.5 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 251.5 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 80.59% 36.49x
Retired Assisted Living Shoppers 58.29% 30.18x
Retirement Planners 41.81% 20.81x
Retired Health Insurance Researchers 33.29% 19.99x
Home Medical Supplies Shoppers 34.55% 19.81x
Retired Budget Healthcare Shoppers 33.06% 19.33x
Retirees 30.26% 18.06x
Heart Surgery Researchers 28.58% 17.75x
Joint Pain Sufferers 36.76% 17.28x
Health Insurance Researchers 34.57% 17.10x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Madewell.

Location Composition Index
Madewell 0.03% 2.05x
Zara 0.04% 1.70x
Talbots 0.07% 1.62x
Charlotte Russe 0.03% 1.58x
Gap 0.10% 1.53x
Jos A. Bank Clothiers 0.21% 1.50x
Dressbarn 0.06% 1.47x
Ann Taylor 0.03% 1.42x
Journeys 0.05% 1.35x
Hollister 0.03% 1.34x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is nursinghomesite.com.

Website Composition Index
nursinghomesite.com 9.46% 476.55x
genesishcc.com 13.25% 441.62x
comfortkeepers.com 9.36% 414.03x
fivestarseniorliving.com 22.08% 399.62x
interimhealthcare.com 9.46% 397.13x
atriaseniorliving.com 25.08% 344.65x
sunriseseniorliving.com 25.56% 333.50x
rightathome.net 14.29% 325.84x
senioradvisor.com 5.54% 261.60x
amedisys.com 2.98% 134.29x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.35% 42.15x
Healthcare Jobs 7.40% 38.64x
Disease Cluster 7.66% 29.46x
Medical Supplies 8.40% 23.09x
Medical Diagnostics 33.86% 19.74x
Cardiac & Other Health Research 8.73% 19.47x
Flower Shopping 1.18% 19.33x
As Seen On TV Products 0.13% 18.80x
Medical Journals 7.70% 18.71x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 5.94% 18.34x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female