Dstillery Audiences

SENIOR CARE

Audience Size: 82.5 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 82.5 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 88.96% 27.29x
Retired Assisted Living Shoppers 77.83% 25.18x
Retired Health Insurance Researchers 57.20% 18.65x
Home Medical Supplies Shoppers 55.69% 18.61x
Heart Surgery Researchers 47.83% 17.85x
Retired Budget Healthcare Shoppers 54.64% 17.68x
Legal Advice Researchers 46.33% 17.39x
Retirement Planners 57.75% 17.13x
Retirees 51.55% 17.10x
Joint Pain Sufferers 53.84% 16.27x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is American Apparel.

Location Composition Index
American Apparel 0.05% 3.44x
Zara 0.04% 2.91x
Ralph Lauren 0.03% 2.89x
Kate Spade 0.04% 2.71x
Tommy Bahama 0.02% 2.55x
Brooks Brothers 0.04% 2.37x
Armani 0.02% 2.09x
LOFT 0.07% 2.02x
Madewell 0.02% 1.97x
White House Black Market 0.06% 1.90x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is atriaseniorliving.com.

Website Composition Index
atriaseniorliving.com 36.20% 416.11x
homemetry.com 4.67% 61.65x
enterprise.com 3.07% 47.48x
dignitymemorial.com 4.07% 46.05x
elderlawanswers.com 7.75% 44.89x
helpguide.org 3.00% 44.58x
medicareinteractive.org 6.59% 43.77x
crossroadshospice.com 7.30% 42.81x
peoplefinders.com 4.65% 42.79x
spineuniverse.com 2.60% 42.59x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 5.50% 49.14x
Disease Cluster 6.68% 33.24x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.01% 32.89x
Medical Supplies 7.18% 32.07x
Cardiac & Other Health Research 5.51% 31.07x
Discount Shopping 3.10% 28.15x
Nursing 6.94% 26.36x
Diabetes Research 6.36% 24.11x
Right Wing Blogs - Political Activism 1.40% 24.09x
Medical Diagnostics 33.42% 23.89x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female