Dstillery Audiences

SENIOR CARE

Audience Size: 117.2 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 117.2 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Senior Living Center Researchers.

Interest Composition Index
Senior Living Center Researchers 87.65% 32.85x
Retired Assisted Living Shoppers 72.70% 30.46x
Retired Health Insurance Researchers 52.12% 22.95x
Retired Budget Healthcare Shoppers 50.33% 21.22x
Home Medical Supplies Shoppers 54.45% 20.62x
Retirement Planners 54.16% 20.41x
Retirees 47.07% 19.74x
Heart Surgery Researchers 45.40% 19.67x
Budget Grocery Shoppers 45.22% 19.33x
Legal Advice Researchers 45.55% 19.29x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Everlane.

Location Composition Index
Everlane 0.02% 3.94x
Saint Laurent Paris 0.02% 2.79x
Madewell 0.02% 1.88x
Jos A. Bank Clothiers 0.36% 1.74x
Mens Wearhouse 0.55% 1.61x
Ann Taylor 0.03% 1.49x
Uniqlo 0.02% 1.39x
White House Black Market 0.34% 1.27x
Free People 0.02% 1.24x
Johnston and Murphy 0.46% 1.12x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is sunriseseniorliving.com.

Website Composition Index
sunriseseniorliving.com 27.24% 556.35x
rightathome.net 20.07% 374.08x
atriaseniorliving.com 33.55% 352.75x
ucomparehealthcare.com 5.60% 87.71x
ncoa.org 3.66% 68.83x
vitas.com 3.16% 67.07x
pennmedicine.org 2.85% 63.01x
homemetry.com 6.62% 57.99x
bbb.org 4.43% 57.67x
urgentcarelocations.com 2.66% 56.88x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 6.83% 48.40x
As Seen On TV Products 0.14% 32.51x
Disease Cluster 7.39% 31.56x
Cardiac & Other Health Research 7.72% 30.68x
Medical Supplies 8.39% 29.30x
Low Budget Shoppers 2.18% 27.88x
Home Printing 0.75% 27.53x
Flower Shopping 1.10% 27.23x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.23% 27.07x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.31% 26.92x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female