Dstillery Audiences

SENIOR CARE

Audience Size: 10.1 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 83.33% 28.37x
Senior Living Center Researchers 89.58% 21.92x
Retired Health Insurance Researchers 57.29% 19.08x
Retired Budget Healthcare Shoppers 57.29% 18.38x
Generic Prescription Drug Shoppers 57.29% 18.35x
Retirees 50.00% 18.34x
Online Legal Document Service Researchers 44.79% 17.40x
Retirement Planners 59.38% 16.75x
Oncologists 58.33% 16.35x
Seasonal Allergy Sufferers 43.75% 16.34x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 2.55x
Aeropostale 0.02% 1.94x
Eddie Bauer 0.02% 1.77x
Free People 0.01% 1.69x
REI 0.01% 1.67x
Madewell 0.01% 1.46x
Michael Kors 0.02% 1.42x
Kate Spade 0.01% 1.40x
Uniqlo 0.01% 1.26x
Armani 0.01% 1.23x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is icims.com.

Website Composition Index
icims.com 22.32% 39.79x
findlaw.com 15.34% 26.93x
hilton.com 17.34% 26.02x
affordablehousingonline.com 13.66% 26.01x
intelius.com 17.24% 25.44x
greeningz.com 11.76% 22.89x
vitals.com 20.46% 22.42x
coolimba.com 20.50% 22.35x
nerdwallet.com 19.26% 21.91x
ampproject.org 25.01% 21.64x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Nursing.

Content Affinity Composition Index
Nursing 4.29% 39.22x
Medical Diagnostics 19.32% 33.17x
Moving & Storage 3.22% 32.83x
Medical Journals 4.47% 28.45x
Arthritis & Bones 2.33% 24.40x
Business News & Information Readers 4.29% 23.03x
Career Cluster A 20.04% 22.10x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 15.38% 20.24x
Assorted Topics (Events, Tickets, Fitness) 15.21% 19.96x
Pharmacy 4.47% 19.81x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female