Dstillery Audiences

SENIOR CARE

Audience Size: 22.3 Thousand Devices

Explore the Senior Care Audience

Below you'll find more information about the Senior Care audience, broken down in different categories based on their digital and physical behaviors. These are 22.3 thousand unique devices whose actions qualify for the Senior Care audience.

Dstillery Crafted Audiences

INTERESTS

The Senior Care audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Senior Care audience is Dermatologists.

Interest Composition Index
Dermatologists 41.38% 18.67x
Menopause Researchers 41.03% 18.46x
Mailing & Shipping Shoppers 39.66% 18.45x
Online Legal Document Service Researchers 43.10% 17.50x
Medical Consultation Researchers 41.03% 17.44x
Legal Advice Researchers 38.62% 17.24x
Tax Filers 37.93% 17.17x
First Aid Researchers 38.28% 17.08x
Seasonal Allergy Sufferers 37.59% 17.07x
Health Insurance Researchers 37.24% 16.95x
Composition Percentage: The overlap percentage between the Senior Care audience and the Interest attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Senior Care audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Senior Care audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 2.55x
Aeropostale 0.02% 1.94x
American Apparel 0.02% 1.87x
Eddie Bauer 0.02% 1.77x
Free People 0.01% 1.69x
REI 0.01% 1.67x
Hollister 0.02% 1.61x
Coach 0.03% 1.49x
Madewell 0.01% 1.46x
Michael Kors 0.02% 1.42x
Composition Percentage: The overlap percentage between the Senior Care audience and the Location attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Web Insights

WEBSITES

The Senior Care audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Senior Care audience is remax.com.

Website Composition Index
remax.com 9.93% 36.55x
guidestar.org 7.61% 33.47x
blair.com 7.66% 32.58x
comparisons.org 10.02% 32.51x
heart.org 10.90% 32.07x
riteaid.com 7.86% 29.22x
cancer.org 14.25% 28.55x
radaris.com 8.12% 28.24x
adp.com 9.14% 27.91x
steinmart.com 10.03% 26.08x
Composition Percentage: The overlap percentage between the Senior Care audience and the Web attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Senior Care audience is Healthcare Jobs.

Content Affinity Composition Index
Healthcare Jobs 3.49% 61.91x
Pre-Built Home Researchers 3.10% 35.59x
Medical Journals 5.27% 31.23x
Psychology & Social Work 1.58% 29.58x
Real Estate Cluster 1.52% 27.57x
Home Decoration - Crafts & Kids 1.19% 26.63x
Arthritis & Bones 3.49% 26.59x
Institutional Investing 1.25% 23.42x
Dermatology 1.58% 22.96x
Illinois 2.83% 22.39x
Composition Percentage: The overlap percentage between the Senior Care audience and the Content Affinity attribute.
Index: A comparison of the Senior Care audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Senior Care audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female