Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 969.9 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 71.49% | 34.70x |
| Knitting Enthusiasts | 53.45% | 29.57x |
| Crochet Enthusiasts | 49.02% | 24.52x |
| Kitchen & Bathroom Remodelers | 35.84% | 18.67x |
| Embroidery Enthusiasts | 44.79% | 18.52x |
| Christmas Decorations Shoppers | 38.03% | 18.47x |
| Homemade Gifts Crafters | 43.91% | 18.33x |
| Coupon Researchers | 31.58% | 17.23x |
| Misc-Deal Seekers or Coupon Shoppers | 28.64% | 16.79x |
| Home Design Enthusiasts | 30.30% | 16.69x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.14% | 1.17x |
| REI | 0.02% | 1.10x |
| Lane Bryant | 0.04% | 1.00x |
| Old Navy | 0.05% | 0.98x |
| Express | 0.02% | 0.98x |
| LL Bean | 0.00% | 0.97x |
| Dressbarn | 0.04% | 0.94x |
| Jos A. Bank Clothiers | 0.13% | 0.93x |
| Columbia | 0.01% | 0.89x |
| Urban Outfitters | 0.04% | 0.89x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.
| Website | Composition | Index |
| so-sew-easy.com | 6.44% | 351.57x |
| made-by-rae.com | 3.70% | 336.75x |
| youcanmakethis.com | 3.54% | 332.00x |
| sewdaily.com | 4.57% | 323.39x |
| modabakeshop.com | 5.24% | 319.88x |
| sewcanshe.com | 11.18% | 319.16x |
| seamsandscissors.com | 2.60% | 316.92x |
| pieceandquilt.com | 1.91% | 316.75x |
| oliverands.com | 3.93% | 315.10x |
| patchworkposse.com | 11.47% | 312.74x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 25.91% | 95.01x |
| Decoration & Fabric | 0.23% | 68.90x |
| Knitting & Crochet | 32.83% | 45.18x |
| Scrapbooking & Home Art Projects | 15.99% | 43.52x |
| Arts & Crafts | 2.35% | 42.77x |
| Homemade Jewelry & Crafts | 6.77% | 40.33x |
| Comedy Content | 1.53% | 35.89x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 25.08% | 33.35x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.36% | 33.34x |
| DIY Decoration & Furniture | 6.47% | 29.88x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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