Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 298.1 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 69.47% | 22.65x |
| Knitting Enthusiasts | 45.67% | 18.16x |
| DIY Upcycle Home Project Planners | 50.84% | 16.56x |
| Crochet Enthusiasts | 46.36% | 16.05x |
| Pantry Recipes Researchers | 23.58% | 14.64x |
| Kitchen & Bathroom Remodelers | 38.20% | 14.10x |
| Home and Garden TV Fans | 32.64% | 13.93x |
| Shelf-Stable Food Content Readers | 24.52% | 13.85x |
| Sustainable Lifestyle Enthusiasts | 40.61% | 13.50x |
| Home DIY Enthusiasts | 32.62% | 13.28x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.81x |
| Dressbarn | 0.01% | 1.46x |
| Gap | 0.01% | 1.39x |
| Carhartt | 0.20% | 1.37x |
| Chicos | 0.01% | 1.12x |
| Old Navy | 0.02% | 0.98x |
| Mens Wearhouse | 0.01% | 0.81x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is craftsy.com.
| Website | Composition | Index |
| craftsy.com | 4.46% | 228.92x |
| sewsomestuff.com | 2.84% | 227.77x |
| flamingotoes.com | 8.88% | 225.34x |
| cluckclucksew.com | 6.48% | 225.08x |
| sew4home.com | 14.61% | 217.13x |
| mellysews.com | 17.37% | 216.90x |
| simplicity.com | 6.17% | 210.33x |
| mesewcrazy.com | 9.52% | 210.20x |
| quiltingcompany.com | 6.37% | 208.26x |
| fatquartershop.com | 4.49% | 207.00x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 18.60% | 110.94x |
| Arts & Crafts | 0.95% | 48.32x |
| Knitting & Crochet | 31.06% | 39.72x |
| Homemade Jewelry & Crafts | 2.65% | 37.68x |
| Scrapbooking & Home Art Projects | 15.20% | 35.17x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.59% | 34.21x |
| Tattoos & Costumes | 0.28% | 24.86x |
| Survival Guides | 0.49% | 24.30x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 22.99% | 23.36x |
| DIY Decoration & Furniture | 7.37% | 23.14x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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