Dstillery Audiences

SEWING, EMBROIDERY & FABRICS

Audience Size: 660 Thousand Devices

Explore the Sewing, Embroidery & Fabrics Audience

Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 660 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 77.02% 27.39x
Knitting Enthusiasts 61.10% 23.64x
Crochet Enthusiasts 56.77% 20.92x
DIY Upcycle Home Project Planners 55.49% 18.69x
Homemade Gifts Crafters 53.27% 18.20x
Kitchen & Bathroom Remodelers 47.03% 16.55x
Home and Garden TV Fans 42.49% 16.45x
Christmas Decorations Shoppers 48.99% 16.35x
Embroidery Enthusiasts 47.17% 16.30x
Home DIY Enthusiasts 41.46% 16.15x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Belk.

Location Composition Index
Belk 0.01% 1.53x
Patagonia 0.01% 1.39x
Buckle 0.26% 1.23x
REI 0.02% 1.18x
Lane Bryant 0.05% 1.15x
Jos A. Bank Clothiers 0.23% 0.98x
White House Black Market 0.26% 0.97x
Chicos 0.05% 0.96x
Mens Wearhouse 0.37% 0.96x
Johnston and Murphy 0.33% 0.89x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.

Website Composition Index
so-sew-easy.com 4.96% 359.82x
modabakeshop.com 4.00% 341.24x
youcanmakethis.com 3.17% 340.59x
made-by-rae.com 4.46% 334.21x
sewdaily.com 5.24% 332.39x
seamsandscissors.com 3.38% 326.60x
sewnews.com 3.08% 323.80x
modafabrics.com 2.59% 322.08x
patchworkposse.com 13.43% 317.15x
jacquelynnesteves.com 2.40% 315.69x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 27.66% 104.24x
Decoration & Fabric 0.21% 78.57x
Scrapbooking & Home Art Projects 17.77% 49.29x
Knitting & Crochet 33.36% 48.09x
Arts & Crafts 2.64% 45.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.57% 44.36x
Comedy Content 1.70% 42.84x
Homemade Jewelry & Crafts 6.45% 41.28x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 26.84% 35.09x
Mommy Bloggers 14.25% 32.22x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female