Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 595.6 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 73.09% | 27.10x |
| Knitting Enthusiasts | 57.10% | 23.36x |
| DIY Upcycle Home Project Planners | 52.97% | 20.64x |
| Crochet Enthusiasts | 54.39% | 20.27x |
| Homemade Gifts Crafters | 48.90% | 18.75x |
| Kitchen & Bathroom Remodelers | 43.51% | 18.49x |
| Home and Garden TV Fans | 38.62% | 17.69x |
| Christmas Decorations Shoppers | 47.46% | 17.26x |
| Home DIY Enthusiasts | 38.34% | 17.00x |
| Embroidery Enthusiasts | 44.96% | 16.65x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 3.47x |
| Ralph Lauren | 0.01% | 1.77x |
| American Eagle Outfitters | 0.04% | 1.64x |
| Eddie Bauer | 0.01% | 1.28x |
| Carhartt | 0.22% | 1.22x |
| Dressbarn | 0.02% | 1.19x |
| The Childrens Place | 0.04% | 1.16x |
| Victoria's Secret | 0.06% | 1.09x |
| J. Crew | 0.02% | 1.06x |
| Buckle | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is made-by-rae.com.
| Website | Composition | Index |
| made-by-rae.com | 3.04% | 353.24x |
| sewdaily.com | 3.91% | 349.01x |
| oliverands.com | 3.70% | 325.79x |
| seamsandscissors.com | 3.38% | 323.69x |
| burdastyle.com | 3.91% | 321.29x |
| sewthankful.com | 2.87% | 298.95x |
| sewcanshe.com | 20.34% | 295.02x |
| modafabrics.com | 2.89% | 287.46x |
| patchworkposse.com | 15.50% | 285.34x |
| sewsomestuff.com | 3.23% | 281.02x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 24.92% | 132.75x |
| Arts & Crafts | 2.10% | 62.43x |
| Comedy Content | 1.61% | 55.35x |
| Scrapbooking & Home Art Projects | 17.04% | 52.83x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.67% | 52.12x |
| Knitting & Crochet | 33.09% | 50.00x |
| Homemade Jewelry & Crafts | 4.91% | 47.33x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 24.48% | 40.77x |
| DIY Decoration & Furniture | 7.07% | 35.27x |
| Mommy Bloggers | 14.91% | 32.24x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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