Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 663.7 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 70.19% | 25.87x |
| Pantry Recipes Researchers | 0.68% | 20.44x |
| Knitting Enthusiasts | 48.04% | 19.70x |
| Crochet Enthusiasts | 49.20% | 18.45x |
| DIY Upcycle Home Project Planners | 48.14% | 18.29x |
| Shelf-Stable Food Content Readers | 0.79% | 17.18x |
| Kitchen & Bathroom Remodelers | 35.69% | 15.40x |
| Homemade Gifts Crafters | 41.10% | 15.15x |
| Home DIY Enthusiasts | 31.57% | 14.58x |
| Home and Garden TV Fans | 32.40% | 14.49x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.76x |
| Carhartt | 0.20% | 1.37x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is seamsandscissors.com.
| Website | Composition | Index |
| seamsandscissors.com | 3.00% | 256.63x |
| robertkaufman.com | 2.54% | 232.01x |
| flamingotoes.com | 8.33% | 229.39x |
| craftsy.com | 6.68% | 222.87x |
| cluckclucksew.com | 6.33% | 220.83x |
| sewsomestuff.com | 2.84% | 218.84x |
| favequilts.com | 20.25% | 215.02x |
| sew4home.com | 14.21% | 211.45x |
| mellysews.com | 16.30% | 210.98x |
| mesewcrazy.com | 9.27% | 204.92x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 18.98% | 114.89x |
| Arts & Crafts | 1.14% | 52.72x |
| Knitting & Crochet | 32.68% | 41.41x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.57% | 40.16x |
| Homemade Jewelry & Crafts | 2.88% | 39.05x |
| Scrapbooking & Home Art Projects | 14.06% | 37.81x |
| Comedy Content | 0.93% | 36.81x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 20.93% | 28.24x |
| Tattoos & Costumes | 0.36% | 28.23x |
| DIY Decoration & Furniture | 6.61% | 25.63x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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