Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 70.68% | 29.78x |
| Knitting Enthusiasts | 54.41% | 24.56x |
| Crochet Enthusiasts | 50.37% | 20.47x |
| Embroidery Enthusiasts | 45.82% | 18.49x |
| Kitchen & Bathroom Remodelers | 33.02% | 15.23x |
| Coupon Researchers | 28.56% | 14.20x |
| Home Design Enthusiasts | 27.49% | 14.18x |
| Home and Garden TV Fans | 26.83% | 14.06x |
| Christmas Decorations Shoppers | 37.79% | 14.05x |
| Misc-Deal Seekers or Coupon Shoppers | 24.83% | 13.72x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.34x |
| Saint Laurent Paris | 0.01% | 1.34x |
| Free People | 0.01% | 1.28x |
| Carhartt | 0.16% | 1.13x |
| Kate Spade | 0.01% | 1.02x |
| Calvin Klein | 0.01% | 1.00x |
| Dressbarn | 0.03% | 0.98x |
| Lane Bryant | 0.02% | 0.85x |
| American Eagle Outfitters | 0.03% | 0.82x |
| Old Navy | 0.03% | 0.81x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.
| Website | Composition | Index |
| so-sew-easy.com | 9.15% | 300.31x |
| sewcanshe.com | 8.38% | 299.63x |
| made-by-rae.com | 3.48% | 297.03x |
| sewdaily.com | 3.84% | 296.02x |
| youcanmakethis.com | 3.65% | 290.05x |
| oliverands.com | 3.66% | 285.01x |
| seamsandscissors.com | 2.12% | 282.96x |
| pieceandquilt.com | 1.54% | 282.39x |
| conniekresin.com | 2.13% | 281.12x |
| nationalsewingcircle.com | 4.60% | 280.94x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 25.79% | 81.47x |
| Knitting & Crochet | 30.70% | 42.76x |
| Scrapbooking & Home Art Projects | 12.62% | 41.06x |
| Arts & Crafts | 2.16% | 36.44x |
| Homemade Jewelry & Crafts | 6.41% | 35.55x |
| Comedy Content | 1.29% | 30.59x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 21.79% | 28.26x |
| Female Lifestyle Content Readers | 6.37% | 26.51x |
| DIY Decoration & Furniture | 5.55% | 26.47x |
| Mommy Bloggers | 8.46% | 26.04x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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