Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 337.3 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 74.62% | 26.60x |
| Knitting Enthusiasts | 50.17% | 21.72x |
| DIY Upcycle Home Project Planners | 50.06% | 21.33x |
| Shelf-Stable Food Content Readers | 24.94% | 20.33x |
| Pantry Recipes Researchers | 24.86% | 19.91x |
| Crochet Enthusiasts | 50.35% | 19.53x |
| Kitchen & Bathroom Remodelers | 36.63% | 19.28x |
| Home and Garden TV Fans | 31.48% | 17.89x |
| Home DIY Enthusiasts | 32.96% | 17.70x |
| Misc-Deal Seekers or Coupon Shoppers | 29.60% | 17.25x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 2.20x |
| Old Navy | 0.03% | 1.92x |
| Lane Bryant | 0.01% | 1.51x |
| Carhartt | 0.12% | 1.14x |
| Mens Wearhouse | 0.01% | 1.13x |
| Journeys | 0.02% | 1.12x |
| Maurices | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is mellysews.com.
| Website | Composition | Index |
| mellysews.com | 16.80% | 361.71x |
| flamingotoes.com | 9.12% | 358.47x |
| sew4home.com | 14.84% | 351.27x |
| mesewcrazy.com | 8.76% | 349.43x |
| cluckclucksew.com | 6.43% | 347.29x |
| favequilts.com | 25.43% | 329.36x |
| nationalsewingcircle.com | 13.52% | 321.37x |
| sewingsupport.com | 8.59% | 320.59x |
| polkadotchair.com | 23.16% | 318.54x |
| sewcanshe.com | 33.44% | 314.88x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 17.10% | 170.62x |
| Arts & Crafts | 0.76% | 69.46x |
| Homemade Jewelry & Crafts | 1.78% | 56.37x |
| Scrapbooking & Home Art Projects | 13.30% | 51.23x |
| Knitting & Crochet | 29.23% | 50.98x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.55% | 48.85x |
| Cheerleading | 0.33% | 47.76x |
| Tattoos & Costumes | 0.12% | 39.71x |
| Survival Guides | 0.43% | 36.07x |
| DIY Decoration & Furniture | 6.51% | 35.17x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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