Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 338 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 71.04% | 24.41x |
| Knitting Enthusiasts | 48.04% | 21.17x |
| DIY Upcycle Home Project Planners | 46.00% | 19.55x |
| Shelf-Stable Food Content Readers | 20.51% | 19.22x |
| Kitchen & Bathroom Remodelers | 34.77% | 17.63x |
| Pantry Recipes Researchers | 18.46% | 17.56x |
| Crochet Enthusiasts | 47.57% | 17.38x |
| Home and Garden TV Fans | 28.85% | 16.22x |
| Home DIY Enthusiasts | 28.56% | 16.21x |
| Home Design Enthusiasts | 26.98% | 15.81x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.44x |
| Aeropostale | 0.03% | 1.94x |
| Maurices | 0.05% | 1.84x |
| J. Crew | 0.01% | 1.63x |
| Gymboree | 0.02% | 1.45x |
| Victoria's Secret | 0.04% | 1.45x |
| Buckle | 0.03% | 1.45x |
| Journeys | 0.03% | 1.39x |
| Mens Wearhouse | 0.03% | 1.26x |
| Forever 21 | 0.01% | 1.25x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is mellysews.com.
| Website | Composition | Index |
| mellysews.com | 19.34% | 352.63x |
| cluckclucksew.com | 7.54% | 344.44x |
| sew4home.com | 16.60% | 342.84x |
| sewcanshe.com | 32.53% | 342.37x |
| mesewcrazy.com | 9.50% | 340.51x |
| flamingotoes.com | 9.63% | 339.05x |
| patchworkposse.com | 14.86% | 332.81x |
| craftgossip.com | 5.22% | 331.63x |
| sewingsupport.com | 9.14% | 327.12x |
| favequilts.com | 25.74% | 323.24x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 18.39% | 204.44x |
| Homemade Jewelry & Crafts | 1.27% | 66.52x |
| Arts & Crafts | 0.50% | 58.42x |
| Knitting & Crochet | 26.14% | 53.39x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.30% | 49.43x |
| Scrapbooking & Home Art Projects | 10.45% | 48.74x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.84% | 33.61x |
| Cakes & Sweets | 1.59% | 29.33x |
| Networking Marketing | 0.12% | 29.32x |
| Home Decoration Content Readers | 30.76% | 27.58x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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