Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 847.4 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 71.70% | 43.06x |
| Knitting Enthusiasts | 52.48% | 35.30x |
| Crochet Enthusiasts | 48.88% | 29.90x |
| Embroidery Enthusiasts | 41.90% | 23.71x |
| DIY Upcycle Home Project Planners | 46.09% | 23.65x |
| Homemade Gifts Crafters | 43.63% | 23.58x |
| Kitchen & Bathroom Remodelers | 37.65% | 22.05x |
| Christmas Decorations Shoppers | 39.45% | 21.65x |
| Home and Garden TV Fans | 32.07% | 21.25x |
| Coupon Researchers | 32.99% | 20.64x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.04% | 1.23x |
| Dressbarn | 0.03% | 1.15x |
| Mens Wearhouse | 0.34% | 1.03x |
| The North Face | 0.01% | 0.97x |
| White House Black Market | 0.06% | 0.97x |
| Buckle | 0.07% | 0.96x |
| Jos A. Bank Clothiers | 0.20% | 0.94x |
| Coach | 0.03% | 0.93x |
| Talbots | 0.02% | 0.85x |
| J. Crew | 0.02% | 0.83x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.
| Website | Composition | Index |
| so-sew-easy.com | 5.97% | 304.25x |
| youcanmakethis.com | 3.43% | 289.26x |
| made-by-rae.com | 4.04% | 287.67x |
| modabakeshop.com | 4.88% | 282.71x |
| sewdaily.com | 5.03% | 281.83x |
| seamsandscissors.com | 2.96% | 280.90x |
| pieceandquilt.com | 2.15% | 279.85x |
| sewcanshe.com | 13.05% | 277.94x |
| patchworkposse.com | 12.32% | 275.52x |
| fabricworm.com | 1.80% | 272.82x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 26.56% | 99.30x |
| Decoration & Fabric | 0.24% | 73.49x |
| Knitting & Crochet | 32.58% | 46.34x |
| Scrapbooking & Home Art Projects | 16.93% | 44.81x |
| Arts & Crafts | 2.40% | 42.64x |
| Homemade Jewelry & Crafts | 6.72% | 40.51x |
| Comedy Content | 1.62% | 38.05x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.43% | 37.72x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 26.18% | 33.58x |
| DIY Decoration & Furniture | 6.96% | 30.55x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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