Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 577.2 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 71.71% | 29.30x |
| Knitting Enthusiasts | 54.69% | 24.93x |
| DIY Upcycle Home Project Planners | 50.73% | 21.73x |
| Crochet Enthusiasts | 52.75% | 21.71x |
| Kitchen & Bathroom Remodelers | 39.19% | 18.81x |
| Homemade Gifts Crafters | 45.92% | 18.76x |
| Home and Garden TV Fans | 35.09% | 18.07x |
| Home DIY Enthusiasts | 35.94% | 17.51x |
| Christmas Decorations Shoppers | 45.75% | 17.45x |
| Sustainable Lifestyle Enthusiasts | 40.46% | 17.39x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.32x |
| Carhartt | 0.10% | 0.96x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is sewdaily.com.
| Website | Composition | Index |
| sewdaily.com | 3.13% | 339.39x |
| oliverands.com | 3.05% | 317.61x |
| burdastyle.com | 3.10% | 310.06x |
| seamsandscissors.com | 3.42% | 307.50x |
| modafabrics.com | 2.61% | 279.45x |
| flamingotoes.com | 9.53% | 266.69x |
| sewsomestuff.com | 3.04% | 265.44x |
| robertkaufman.com | 4.01% | 262.00x |
| cluckclucksew.com | 7.42% | 257.24x |
| craftstylish.com | 2.83% | 250.67x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 24.16% | 141.78x |
| Arts & Crafts | 1.81% | 64.61x |
| Comedy Content | 1.28% | 52.89x |
| Scrapbooking & Home Art Projects | 16.99% | 50.40x |
| Knitting & Crochet | 34.51% | 49.14x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.65% | 48.18x |
| Homemade Jewelry & Crafts | 4.19% | 47.66x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 23.65% | 37.48x |
| DIY Decoration & Furniture | 7.06% | 32.86x |
| Tattoos & Costumes | 0.52% | 30.54x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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