Dstillery Audiences

SEWING, EMBROIDERY & FABRICS

Audience Size: 789 Thousand Devices

Explore the Sewing, Embroidery & Fabrics Audience

Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 789 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 72.01% 41.85x
Knitting Enthusiasts 52.74% 34.00x
Crochet Enthusiasts 48.63% 29.43x
Animated GIF Searchers 5.95% 25.29x
DIY Upcycle Home Project Planners 44.52% 25.00x
Homemade Gifts Crafters 43.29% 24.18x
Embroidery Enthusiasts 41.53% 22.87x
Kitchen & Bathroom Remodelers 37.92% 21.67x
Christmas Decorations Shoppers 40.12% 21.42x
Home and Garden TV Fans 32.89% 21.12x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Belk.

Location Composition Index
Belk 0.01% 1.45x
Club Monaco 0.02% 1.33x
REI 0.02% 1.29x
Lane Bryant 0.05% 1.22x
Buckle 0.18% 1.19x
Levi Strauss 0.02% 1.18x
Mens Wearhouse 0.44% 1.05x
Forever 21 0.05% 1.04x
Dressbarn 0.04% 1.02x
Jos A. Bank Clothiers 0.26% 0.99x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.

Website Composition Index
so-sew-easy.com 5.38% 328.24x
youcanmakethis.com 3.26% 312.62x
made-by-rae.com 4.16% 309.99x
modabakeshop.com 4.42% 307.13x
sewdaily.com 5.06% 305.81x
seamsandscissors.com 3.03% 299.83x
pieceandquilt.com 2.20% 298.59x
ctpub.com 1.94% 295.75x
sewnews.com 3.16% 293.63x
patchworkposse.com 12.72% 292.28x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 27.35% 98.42x
Decoration & Fabric 0.22% 73.35x
Scrapbooking & Home Art Projects 17.33% 46.01x
Knitting & Crochet 32.70% 45.65x
Arts & Crafts 2.46% 42.04x
Homemade Jewelry & Crafts 6.74% 39.80x
Comedy Content 1.66% 38.86x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.49% 38.08x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 26.60% 32.73x
Mommy Bloggers 13.62% 30.34x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female