Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 789 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 72.01% | 41.85x |
| Knitting Enthusiasts | 52.74% | 34.00x |
| Crochet Enthusiasts | 48.63% | 29.43x |
| Animated GIF Searchers | 5.95% | 25.29x |
| DIY Upcycle Home Project Planners | 44.52% | 25.00x |
| Homemade Gifts Crafters | 43.29% | 24.18x |
| Embroidery Enthusiasts | 41.53% | 22.87x |
| Kitchen & Bathroom Remodelers | 37.92% | 21.67x |
| Christmas Decorations Shoppers | 40.12% | 21.42x |
| Home and Garden TV Fans | 32.89% | 21.12x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.45x |
| Club Monaco | 0.02% | 1.33x |
| REI | 0.02% | 1.29x |
| Lane Bryant | 0.05% | 1.22x |
| Buckle | 0.18% | 1.19x |
| Levi Strauss | 0.02% | 1.18x |
| Mens Wearhouse | 0.44% | 1.05x |
| Forever 21 | 0.05% | 1.04x |
| Dressbarn | 0.04% | 1.02x |
| Jos A. Bank Clothiers | 0.26% | 0.99x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.
| Website | Composition | Index |
| so-sew-easy.com | 5.38% | 328.24x |
| youcanmakethis.com | 3.26% | 312.62x |
| made-by-rae.com | 4.16% | 309.99x |
| modabakeshop.com | 4.42% | 307.13x |
| sewdaily.com | 5.06% | 305.81x |
| seamsandscissors.com | 3.03% | 299.83x |
| pieceandquilt.com | 2.20% | 298.59x |
| ctpub.com | 1.94% | 295.75x |
| sewnews.com | 3.16% | 293.63x |
| patchworkposse.com | 12.72% | 292.28x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 27.35% | 98.42x |
| Decoration & Fabric | 0.22% | 73.35x |
| Scrapbooking & Home Art Projects | 17.33% | 46.01x |
| Knitting & Crochet | 32.70% | 45.65x |
| Arts & Crafts | 2.46% | 42.04x |
| Homemade Jewelry & Crafts | 6.74% | 39.80x |
| Comedy Content | 1.66% | 38.86x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.49% | 38.08x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 26.60% | 32.73x |
| Mommy Bloggers | 13.62% | 30.34x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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