Dstillery Audiences

SEWING, EMBROIDERY & FABRICS

Audience Size: 621.6 Thousand Devices

Explore the Sewing, Embroidery & Fabrics Audience

Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 621.6 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 73.50% 26.22x
Knitting Enthusiasts 57.83% 22.35x
Crochet Enthusiasts 54.92% 19.34x
DIY Upcycle Home Project Planners 54.59% 18.34x
Homemade Gifts Crafters 50.45% 17.27x
Kitchen & Bathroom Remodelers 44.84% 16.11x
Home and Garden TV Fans 39.54% 15.99x
Christmas Decorations Shoppers 49.02% 15.71x
Sustainable Lifestyle Enthusiasts 43.96% 15.54x
Home DIY Enthusiasts 39.95% 15.36x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.39x
Dressbarn 0.03% 1.22x
Chicos 0.05% 1.18x
Talbots 0.03% 1.15x
Tommy Bahama 0.01% 1.14x
Eddie Bauer 0.02% 1.08x
Gymboree 0.04% 1.06x
American Apparel 0.02% 1.03x
Victoria's Secret 0.10% 1.01x
Journeys 0.08% 1.00x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.

Website Composition Index
so-sew-easy.com 3.17% 355.92x
made-by-rae.com 3.42% 342.63x
sewdaily.com 4.44% 335.92x
seamsandscissors.com 3.30% 316.43x
oliverands.com 4.13% 313.35x
burdastyle.com 4.50% 309.74x
sewcanshe.com 19.20% 285.57x
patchworkposse.com 14.90% 285.30x
sewthankful.com 3.16% 282.97x
leahday.com 2.42% 279.71x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 25.37% 117.31x
Decoration & Fabric 0.16% 97.56x
Arts & Crafts 2.22% 53.01x
Scrapbooking & Home Art Projects 17.24% 49.37x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.59% 48.54x
Comedy Content 1.55% 47.64x
Knitting & Crochet 33.24% 45.81x
Homemade Jewelry & Crafts 5.23% 41.82x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 24.61% 37.80x
DIY Decoration & Furniture 6.76% 33.22x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female