Explore the Sewing, Embroidery & Fabrics Audience
Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 199 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.
INTERESTS
The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Seasonal Recipe Blog Readers.
| Interest | Composition | Index |
| Seasonal Recipe Blog Readers | 82.34% | 49.24x |
| Seasonal Lifestyle Blog Readers | 84.28% | 46.68x |
| Quilting Enthusiasts | 75.05% | 28.64x |
| Kitchen & Bathroom Remodelers | 29.07% | 25.13x |
| Knitting Enthusiasts | 45.98% | 24.73x |
| Kids Crafts Researchers | 46.07% | 23.96x |
| DIY Upcycle Home Project Planners | 43.70% | 23.75x |
| Home and Garden TV Fans | 21.35% | 22.06x |
| Home DIY Enthusiasts | 21.26% | 19.71x |
| Homeowners | 19.37% | 19.63x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.30x |
| Maurices | 0.04% | 1.95x |
| Journeys | 0.02% | 1.10x |
| Carhartt | 0.14% | 1.06x |
| Mens Wearhouse | 0.01% | 0.84x |
| Victoria's Secret | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is patchworkposse.com.
| Website | Composition | Index |
| patchworkposse.com | 15.14% | 531.87x |
| sewcanshe.com | 34.98% | 472.54x |
| mellysews.com | 18.57% | 468.02x |
| sew4home.com | 16.91% | 446.31x |
| seekatesew.com | 17.04% | 446.21x |
| nationalsewingcircle.com | 16.94% | 427.19x |
| favequilts.com | 28.99% | 425.87x |
| flamingotoes.com | 13.18% | 424.91x |
| sewingsupport.com | 13.74% | 407.57x |
| sewmodernbags.com | 10.41% | 407.42x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 17.79% | 262.59x |
| Homemade Jewelry & Crafts | 0.56% | 85.82x |
| Knitting & Crochet | 22.82% | 61.14x |
| Scrapbooking & Home Art Projects | 12.25% | 51.46x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 18.34% | 46.31x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.35% | 37.23x |
| Home Decoration Content Readers | 32.52% | 34.57x |
| Female Lifestyle Content Readers | 3.93% | 33.53x |
| Cakes & Sweets | 1.04% | 32.49x |
| DIY Decoration & Furniture | 4.46% | 29.21x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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