Dstillery Audiences

SEWING, EMBROIDERY & FABRICS

Audience Size: 1.1 Million Devices

Explore the Sewing, Embroidery & Fabrics Audience

Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 70.65% 30.91x
Knitting Enthusiasts 53.99% 25.60x
Crochet Enthusiasts 48.69% 22.00x
Embroidery Enthusiasts 44.45% 18.52x
Homemade Gifts Crafters 28.44% 16.27x
Kitchen & Bathroom Remodelers 33.71% 16.20x
Coupon Researchers 29.18% 15.02x
Home Design Enthusiasts 27.58% 14.95x
Home and Garden TV Fans 28.13% 14.87x
Christmas Decorations Shoppers 37.62% 14.85x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.21x
Lane Bryant 0.04% 1.04x
Dressbarn 0.04% 1.03x
Chicos 0.04% 0.93x
Belk 0.01% 0.88x
Old Navy 0.04% 0.86x
LOFT 0.03% 0.84x
Aeropostale 0.02% 0.81x
Banana Republic 0.03% 0.80x
Saint Laurent Paris 0.01% 0.80x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.

Website Composition Index
so-sew-easy.com 7.55% 291.36x
made-by-rae.com 3.45% 281.13x
sewcanshe.com 8.98% 278.59x
youcanmakethis.com 3.61% 278.36x
sewdaily.com 4.11% 275.68x
pieceandquilt.com 1.66% 268.76x
oliverands.com 3.63% 268.18x
vanessachristenson.com 1.20% 267.61x
nationalsewingcircle.com 4.10% 267.45x
seamsandscissors.com 2.23% 262.13x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 25.69% 80.37x
Knitting & Crochet 32.84% 40.10x
Scrapbooking & Home Art Projects 14.40% 38.44x
Arts & Crafts 2.23% 36.54x
Homemade Jewelry & Crafts 6.64% 34.83x
Comedy Content 1.35% 30.66x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 23.85% 27.87x
DIY Decoration & Furniture 5.99% 26.59x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.29% 26.29x
Mommy Bloggers 10.40% 25.46x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female