Dstillery Audiences

SEWING, EMBROIDERY & FABRICS

Audience Size: 298.1 Thousand Devices

Explore the Sewing, Embroidery & Fabrics Audience

Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 298.1 thousand unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 69.47% 22.65x
Knitting Enthusiasts 45.67% 18.16x
DIY Upcycle Home Project Planners 50.84% 16.56x
Crochet Enthusiasts 46.36% 16.05x
Pantry Recipes Researchers 23.58% 14.64x
Kitchen & Bathroom Remodelers 38.20% 14.10x
Home and Garden TV Fans 32.64% 13.93x
Shelf-Stable Food Content Readers 24.52% 13.85x
Sustainable Lifestyle Enthusiasts 40.61% 13.50x
Home DIY Enthusiasts 32.62% 13.28x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Maurices.

Location Composition Index
Maurices 0.03% 1.81x
Dressbarn 0.01% 1.46x
Gap 0.01% 1.39x
Carhartt 0.20% 1.37x
Chicos 0.01% 1.12x
Old Navy 0.02% 0.98x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is craftsy.com.

Website Composition Index
craftsy.com 4.46% 228.92x
sewsomestuff.com 2.84% 227.77x
flamingotoes.com 8.88% 225.34x
cluckclucksew.com 6.48% 225.08x
sew4home.com 14.61% 217.13x
mellysews.com 17.37% 216.90x
simplicity.com 6.17% 210.33x
mesewcrazy.com 9.52% 210.20x
quiltingcompany.com 6.37% 208.26x
fatquartershop.com 4.49% 207.00x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 18.60% 110.94x
Arts & Crafts 0.95% 48.32x
Knitting & Crochet 31.06% 39.72x
Homemade Jewelry & Crafts 2.65% 37.68x
Scrapbooking & Home Art Projects 15.20% 35.17x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.59% 34.21x
Tattoos & Costumes 0.28% 24.86x
Survival Guides 0.49% 24.30x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.99% 23.36x
DIY Decoration & Furniture 7.37% 23.14x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female