SEWING, EMBROIDERY & FABRICS

Audience Size: 1.1 Million Devices

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Explore the Sewing, Embroidery & Fabrics Audience

Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.

INTERESTS

The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.

Interest	Composition	Index
Quilting Enthusiasts	70.65%	30.91x
Knitting Enthusiasts	53.99%	25.60x
Crochet Enthusiasts	48.69%	22.00x
Embroidery Enthusiasts	44.45%	18.52x
Homemade Gifts Crafters	28.44%	16.27x
Kitchen & Bathroom Remodelers	33.71%	16.20x
Coupon Researchers	29.18%	15.02x
Home Design Enthusiasts	27.58%	14.95x
Home and Garden TV Fans	28.13%	14.87x
Christmas Decorations Shoppers	37.62%	14.85x

Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.

Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.

APPAREL RETAILERS

The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Carhartt.

Location	Composition	Index
Carhartt	0.20%	1.21x
Lane Bryant	0.04%	1.04x
Dressbarn	0.04%	1.03x
Chicos	0.04%	0.93x
Belk	0.01%	0.88x
Old Navy	0.04%	0.86x
LOFT	0.03%	0.84x
Aeropostale	0.02%	0.81x
Banana Republic	0.03%	0.80x
Saint Laurent Paris	0.01%	0.80x

Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.

Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.

WEBSITES

The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.

Website	Composition	Index
so-sew-easy.com	7.55%	291.36x
made-by-rae.com	3.45%	281.13x
sewcanshe.com	8.98%	278.59x
youcanmakethis.com	3.61%	278.36x
sewdaily.com	4.11%	275.68x
pieceandquilt.com	1.66%	268.76x
oliverands.com	3.63%	268.18x
vanessachristenson.com	1.20%	267.61x
nationalsewingcircle.com	4.10%	267.45x
seamsandscissors.com	2.23%	262.13x

Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.

Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.

Content Affinity	Composition	Index
Sewing, Embroidery & Quilting	25.69%	80.37x
Knitting & Crochet	32.84%	40.10x
Scrapbooking & Home Art Projects	14.40%	38.44x
Arts & Crafts	2.23%	36.54x
Homemade Jewelry & Crafts	6.64%	34.83x
Comedy Content	1.35%	30.66x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	23.85%	27.87x
DIY Decoration & Furniture	5.99%	26.59x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.29%	26.29x
Mommy Bloggers	10.40%	25.46x

Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.

Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.

DEMOGRAPHICS

The Sewing, Embroidery & Fabrics audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female