Dstillery Audiences

SEWING, EMBROIDERY & FABRICS

Audience Size: 1.1 Million Devices

Explore the Sewing, Embroidery & Fabrics Audience

Below you'll find more information about the Sewing, Embroidery & Fabrics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sewing, Embroidery & Fabrics audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Fabrics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Fabrics audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 70.68% 29.78x
Knitting Enthusiasts 54.41% 24.56x
Crochet Enthusiasts 50.37% 20.47x
Embroidery Enthusiasts 45.82% 18.49x
Kitchen & Bathroom Remodelers 33.02% 15.23x
Coupon Researchers 28.56% 14.20x
Home Design Enthusiasts 27.49% 14.18x
Home and Garden TV Fans 26.83% 14.06x
Christmas Decorations Shoppers 37.79% 14.05x
Misc-Deal Seekers or Coupon Shoppers 24.83% 13.72x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Fabrics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Fabrics audience is Belk.

Location Composition Index
Belk 0.01% 1.34x
Saint Laurent Paris 0.01% 1.34x
Free People 0.01% 1.28x
Carhartt 0.16% 1.13x
Kate Spade 0.01% 1.02x
Calvin Klein 0.01% 1.00x
Dressbarn 0.03% 0.98x
Lane Bryant 0.02% 0.85x
American Eagle Outfitters 0.03% 0.82x
Old Navy 0.03% 0.81x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Fabrics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Fabrics audience is so-sew-easy.com.

Website Composition Index
so-sew-easy.com 9.15% 300.31x
sewcanshe.com 8.38% 299.63x
made-by-rae.com 3.48% 297.03x
sewdaily.com 3.84% 296.02x
youcanmakethis.com 3.65% 290.05x
oliverands.com 3.66% 285.01x
seamsandscissors.com 2.12% 282.96x
pieceandquilt.com 1.54% 282.39x
conniekresin.com 2.13% 281.12x
nationalsewingcircle.com 4.60% 280.94x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Fabrics audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 25.79% 81.47x
Knitting & Crochet 30.70% 42.76x
Scrapbooking & Home Art Projects 12.62% 41.06x
Arts & Crafts 2.16% 36.44x
Homemade Jewelry & Crafts 6.41% 35.55x
Comedy Content 1.29% 30.59x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 21.79% 28.26x
Female Lifestyle Content Readers 6.37% 26.51x
DIY Decoration & Furniture 5.55% 26.47x
Mommy Bloggers 8.46% 26.04x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Fabrics audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Fabrics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Fabrics audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999