Dstillery Audiences

SEWING, EMBROIDERY & QUILTING

Audience Size: 302.2 Thousand Devices

Explore the Sewing, Embroidery & Quilting Audience

Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 302.2 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 86.03% 28.96x
Embroidery Enthusiasts 67.65% 19.42x
Knitting Enthusiasts 50.45% 18.10x
Crochet Enthusiasts 47.03% 15.24x
Christmas Decorations Shoppers 48.19% 14.54x
Ink & Toner Shoppers 56.12% 13.70x
DIY Upcycle Home Project Planners 44.36% 13.22x
Homemade Gifts Crafters 42.14% 13.07x
Home and Garden TV Fans 33.90% 12.55x
Backyard Farmers 33.19% 11.68x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Buckle.

Location Composition Index
Buckle 0.05% 1.51x
The North Face 0.02% 1.42x
Brooks Brothers 0.03% 1.41x
Talbots 0.03% 1.35x
Carhartt 0.29% 1.29x
Levi Strauss 0.01% 1.29x
Johnston and Murphy 0.02% 1.23x
Eddie Bauer 0.02% 1.20x
Victoria's Secret 0.09% 1.11x
Chicos 0.04% 1.08x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is robertkaufman.com.

Website Composition Index
robertkaufman.com 13.05% 641.48x
apqs.com 13.81% 624.17x
fatquartershop.com 26.96% 621.01x
hancocks-paducah.com 19.12% 572.84x
superiorthreads.com 17.70% 512.83x
nationalquilterscircle.com 24.03% 490.40x
cluckclucksew.com 11.88% 481.53x
quiltingcompany.com 32.38% 472.55x
sewvacdirect.com 15.76% 470.88x
allpeoplequilt.com 34.77% 461.37x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 51.21% 121.05x
Arts & Crafts 2.30% 58.13x
Homemade Jewelry & Crafts 4.38% 36.95x
Knitting & Crochet 25.01% 34.90x
Scrapbooking & Home Art Projects 10.34% 30.45x
Cheerleading 1.73% 26.56x
Comedy Content 0.78% 24.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.30% 24.56x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.90% 23.50x
DIY Decoration & Furniture 4.06% 20.28x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female