Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 255.6 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 85.86% | 33.23x |
| Embroidery Enthusiasts | 64.62% | 22.97x |
| Knitting Enthusiasts | 50.29% | 22.04x |
| Crochet Enthusiasts | 46.70% | 18.44x |
| Ink & Toner Shoppers | 48.13% | 18.08x |
| Christmas Decorations Shoppers | 46.85% | 17.65x |
| DIY Upcycle Home Project Planners | 41.17% | 16.89x |
| Homemade Gifts Crafters | 40.36% | 15.73x |
| Home and Garden TV Fans | 32.33% | 15.40x |
| Kitchen & Bathroom Remodelers | 30.55% | 13.87x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 3.53x |
| Coach | 0.02% | 2.78x |
| Hollister | 0.02% | 2.65x |
| Maurices | 0.01% | 2.35x |
| White House Black Market | 0.02% | 1.86x |
| Buckle | 0.02% | 1.82x |
| Mens Wearhouse | 0.09% | 1.78x |
| Victoria's Secret | 0.04% | 1.57x |
| American Eagle Outfitters | 0.02% | 1.52x |
| LOFT | 0.02% | 1.44x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is fatquartershop.com.
| Website | Composition | Index |
| fatquartershop.com | 24.82% | 699.21x |
| hancocks-paducah.com | 17.16% | 654.78x |
| superiorthreads.com | 15.52% | 581.99x |
| quiltingcompany.com | 30.05% | 545.92x |
| sewvacdirect.com | 14.14% | 542.33x |
| embroiderydesigns.com | 14.25% | 531.09x |
| nationalquilterscircle.com | 26.42% | 517.87x |
| cluckclucksew.com | 13.82% | 485.47x |
| allpeoplequilt.com | 39.83% | 478.91x |
| aquiltinglife.com | 18.55% | 451.06x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 52.70% | 142.72x |
| Arts & Crafts | 2.10% | 73.53x |
| Homemade Jewelry & Crafts | 3.98% | 44.07x |
| Knitting & Crochet | 26.59% | 39.29x |
| Scrapbooking & Home Art Projects | 10.74% | 32.44x |
| Cheerleading | 1.49% | 31.90x |
| Comedy Content | 0.70% | 28.82x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.37% | 27.45x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 15.73% | 25.47x |
| DIY Decoration & Furniture | 4.37% | 20.81x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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