Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 502.6 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 81.81% | 35.98x |
| Embroidery Enthusiasts | 65.90% | 25.66x |
| Knitting Enthusiasts | 44.72% | 21.76x |
| Ink & Toner Shoppers | 46.16% | 20.06x |
| Crochet Enthusiasts | 40.21% | 18.43x |
| Christmas Decorations Shoppers | 35.09% | 15.53x |
| Homemade Gifts Crafters | 34.43% | 13.72x |
| RC Helicopters and Drones Hobbyists | 30.30% | 12.99x |
| Crafting Enthusiasts | 35.38% | 11.93x |
| Lawn & Garden Enthusiasts | 23.55% | 11.53x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.26x |
| REI | 0.02% | 1.26x |
| Columbia | 0.01% | 1.23x |
| Carhartt | 0.21% | 1.11x |
| Chicos | 0.04% | 1.02x |
| Aeropostale | 0.02% | 0.99x |
| Hollister | 0.01% | 0.98x |
| Jos A. Bank Clothiers | 0.12% | 0.97x |
| Old Navy | 0.05% | 0.96x |
| Gymboree | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is modabakeshop.com.
| Website | Composition | Index |
| modabakeshop.com | 11.21% | 688.32x |
| keepsakequilting.com | 18.18% | 634.93x |
| modafabrics.com | 7.04% | 615.46x |
| annthegran.com | 7.12% | 604.77x |
| robertkaufman.com | 13.17% | 600.75x |
| jacquelynnesteves.com | 7.11% | 598.75x |
| nationalquilterscircle.com | 12.02% | 594.53x |
| hancocks-paducah.com | 15.68% | 591.74x |
| apqs.com | 11.97% | 580.23x |
| fatquartershop.com | 26.76% | 559.26x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 51.72% | 90.18x |
| Decoration & Fabric | 0.25% | 72.68x |
| Arts & Crafts | 2.53% | 44.51x |
| Knitting & Crochet | 24.29% | 31.94x |
| Homemade Jewelry & Crafts | 5.55% | 31.31x |
| Scrapbooking & Home Art Projects | 9.47% | 24.95x |
| Cheerleading | 2.48% | 20.80x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 14.55% | 18.60x |
| Comedy Content | 0.78% | 17.81x |
| DIY Decoration & Furniture | 3.85% | 17.00x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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