Dstillery Audiences

SEWING, EMBROIDERY & QUILTING

Audience Size: 126.6 Thousand Devices

Explore the Sewing, Embroidery & Quilting Audience

Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 126.6 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 84.06% 28.09x
Knitting Enthusiasts 47.67% 20.66x
Embroidery Enthusiasts 59.10% 17.75x
Crochet Enthusiasts 45.96% 16.34x
Home and Garden TV Fans 28.77% 15.58x
Homemade Gifts Crafters 37.17% 15.42x
Ink & Toner Shoppers 46.42% 14.40x
DIY Upcycle Home Project Planners 49.77% 13.89x
Pantry Recipes Researchers 23.87% 12.44x
Home-Made Face Mask Researchers 25.51% 12.23x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Talbots.

Location Composition Index
Talbots 0.02% 2.81x
Lane Bryant 0.03% 2.76x
Maurices 0.05% 2.10x
J. Crew 0.02% 2.07x
Gymboree 0.01% 1.73x
Chicos 0.02% 1.71x
Journeys 0.02% 1.56x
Gap 0.02% 1.40x
Dressbarn 0.01% 1.32x
Carhartt 0.23% 1.28x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is nationalquilterscircle.com.

Website Composition Index
nationalquilterscircle.com 32.90% 689.13x
allpeoplequilt.com 47.30% 641.27x
aquiltinglife.com 23.55% 542.51x
quiltingboard.com 35.86% 533.85x
diaryofaquilter.com 32.05% 419.41x
thesewingloftblog.com 18.52% 401.24x
favequilts.com 31.81% 348.17x
nationalsewingcircle.com 16.47% 328.34x
seasonedhomemaker.com 19.37% 319.37x
sew4home.com 16.57% 314.74x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 55.92% 121.86x
Arts & Crafts 1.15% 67.39x
Homemade Jewelry & Crafts 2.57% 44.87x
Cheerleading 0.83% 44.76x
Knitting & Crochet 29.48% 40.99x
Scrapbooking & Home Art Projects 11.19% 30.31x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.44% 29.97x
Custom Printing 2.06% 21.32x
Cakes & Sweets 3.07% 20.80x
Home Decoration - Crafts & Kids 0.56% 20.49x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female