Dstillery Audiences

SEWING, EMBROIDERY & QUILTING

Audience Size: 502.6 Thousand Devices

Explore the Sewing, Embroidery & Quilting Audience

Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 502.6 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 81.81% 35.98x
Embroidery Enthusiasts 65.90% 25.66x
Knitting Enthusiasts 44.72% 21.76x
Ink & Toner Shoppers 46.16% 20.06x
Crochet Enthusiasts 40.21% 18.43x
Christmas Decorations Shoppers 35.09% 15.53x
Homemade Gifts Crafters 34.43% 13.72x
RC Helicopters and Drones Hobbyists 30.30% 12.99x
Crafting Enthusiasts 35.38% 11.93x
Lawn & Garden Enthusiasts 23.55% 11.53x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.26x
REI 0.02% 1.26x
Columbia 0.01% 1.23x
Carhartt 0.21% 1.11x
Chicos 0.04% 1.02x
Aeropostale 0.02% 0.99x
Hollister 0.01% 0.98x
Jos A. Bank Clothiers 0.12% 0.97x
Old Navy 0.05% 0.96x
Gymboree 0.02% 0.91x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is modabakeshop.com.

Website Composition Index
modabakeshop.com 11.21% 688.32x
keepsakequilting.com 18.18% 634.93x
modafabrics.com 7.04% 615.46x
annthegran.com 7.12% 604.77x
robertkaufman.com 13.17% 600.75x
jacquelynnesteves.com 7.11% 598.75x
nationalquilterscircle.com 12.02% 594.53x
hancocks-paducah.com 15.68% 591.74x
apqs.com 11.97% 580.23x
fatquartershop.com 26.76% 559.26x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 51.72% 90.18x
Decoration & Fabric 0.25% 72.68x
Arts & Crafts 2.53% 44.51x
Knitting & Crochet 24.29% 31.94x
Homemade Jewelry & Crafts 5.55% 31.31x
Scrapbooking & Home Art Projects 9.47% 24.95x
Cheerleading 2.48% 20.80x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.55% 18.60x
Comedy Content 0.78% 17.81x
DIY Decoration & Furniture 3.85% 17.00x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female