Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 103.7 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 84.50% | 28.29x |
| Knitting Enthusiasts | 46.71% | 20.08x |
| Embroidery Enthusiasts | 60.42% | 19.08x |
| Shelf-Stable Food Content Readers | 20.07% | 17.97x |
| Ink & Toner Shoppers | 46.60% | 17.15x |
| Home-Made Face Mask Researchers | 23.63% | 17.01x |
| DIY Upcycle Home Project Planners | 41.36% | 16.76x |
| Pantry Recipes Researchers | 17.84% | 16.20x |
| Crochet Enthusiasts | 44.04% | 15.92x |
| Kitchen & Bathroom Remodelers | 30.10% | 15.07x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.03% | 2.62x |
| Gymboree | 0.02% | 2.11x |
| Aeropostale | 0.02% | 2.01x |
| Coach | 0.01% | 1.97x |
| Maurices | 0.05% | 1.91x |
| Banana Republic | 0.02% | 1.82x |
| Journeys | 0.03% | 1.65x |
| White House Black Market | 0.02% | 1.64x |
| Talbots | 0.01% | 1.52x |
| J. Crew | 0.01% | 1.48x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is allpeoplequilt.com.
| Website | Composition | Index |
| allpeoplequilt.com | 58.69% | 860.10x |
| quiltingboard.com | 53.19% | 699.98x |
| diaryofaquilter.com | 35.42% | 503.01x |
| favequilts.com | 33.33% | 454.46x |
| sewcanshe.com | 30.04% | 362.39x |
| polkadotchair.com | 23.53% | 354.58x |
| seekatesew.com | 14.26% | 231.92x |
| happiestcamper.com | 9.09% | 156.87x |
| treasurie.com | 15.32% | 155.54x |
| createforless.com | 9.93% | 151.33x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 54.62% | 199.73x |
| Homemade Jewelry & Crafts | 1.36% | 68.53x |
| Knitting & Crochet | 22.48% | 45.13x |
| Scrapbooking & Home Art Projects | 7.70% | 35.45x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 13.67% | 26.87x |
| Home Decoration Content Readers | 29.37% | 25.99x |
| Discount Shopping | 0.39% | 25.08x |
| Cakes & Sweets | 1.14% | 20.55x |
| Custom Printing | 0.61% | 19.90x |
| Book Publishers | 0.68% | 18.98x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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