Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 556.7 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 80.36% | 34.22x |
| Embroidery Enthusiasts | 65.71% | 26.51x |
| Knitting Enthusiasts | 43.87% | 20.19x |
| Ink & Toner Shoppers | 43.71% | 19.83x |
| Crochet Enthusiasts | 40.66% | 17.00x |
| Christmas Decorations Shoppers | 34.38% | 13.13x |
| RC Helicopters and Drones Hobbyists | 29.23% | 12.45x |
| Crafting Enthusiasts | 34.93% | 11.06x |
| Home and Garden TV Fans | 19.33% | 10.55x |
| Home Kitchen Bakers | 22.40% | 10.25x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.05% | 1.40x |
| Carhartt | 0.23% | 1.34x |
| Dressbarn | 0.04% | 1.31x |
| Express | 0.03% | 1.26x |
| Michael Kors | 0.02% | 1.23x |
| Kate Spade | 0.02% | 1.22x |
| Charlotte Russe | 0.02% | 1.19x |
| Aeropostale | 0.03% | 1.17x |
| Ann Taylor | 0.02% | 1.14x |
| Talbots | 0.04% | 1.10x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is americanquilter.com.
| Website | Composition | Index |
| americanquilter.com | 5.67% | 613.35x |
| accuquilt.com | 6.27% | 573.02x |
| modabakeshop.com | 15.85% | 569.43x |
| babylock.com | 5.82% | 555.45x |
| jacquelynnesteves.com | 5.85% | 543.84x |
| nationalquilterscircle.com | 12.63% | 540.33x |
| robertkaufman.com | 12.75% | 540.19x |
| modafabrics.com | 6.09% | 539.92x |
| annthegran.com | 6.87% | 535.17x |
| apqs.com | 10.95% | 533.57x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 51.96% | 82.63x |
| Arts & Crafts | 2.30% | 39.42x |
| Knitting & Crochet | 22.42% | 31.06x |
| Homemade Jewelry & Crafts | 5.15% | 28.82x |
| Scrapbooking & Home Art Projects | 7.79% | 25.21x |
| Cheerleading | 2.36% | 18.69x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 13.00% | 17.01x |
| Home Decoration - Remodeling & Outdoors | 21.31% | 16.32x |
| DIY Decoration & Furniture | 3.30% | 15.99x |
| Assorted Topics #11691 (Humor, Diy Crafts, Stay-At-Home Parenting) | 22.00% | 15.90x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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