Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 302.2 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 86.03% | 28.96x |
| Embroidery Enthusiasts | 67.65% | 19.42x |
| Knitting Enthusiasts | 50.45% | 18.10x |
| Crochet Enthusiasts | 47.03% | 15.24x |
| Christmas Decorations Shoppers | 48.19% | 14.54x |
| Ink & Toner Shoppers | 56.12% | 13.70x |
| DIY Upcycle Home Project Planners | 44.36% | 13.22x |
| Homemade Gifts Crafters | 42.14% | 13.07x |
| Home and Garden TV Fans | 33.90% | 12.55x |
| Backyard Farmers | 33.19% | 11.68x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.05% | 1.51x |
| The North Face | 0.02% | 1.42x |
| Brooks Brothers | 0.03% | 1.41x |
| Talbots | 0.03% | 1.35x |
| Carhartt | 0.29% | 1.29x |
| Levi Strauss | 0.01% | 1.29x |
| Johnston and Murphy | 0.02% | 1.23x |
| Eddie Bauer | 0.02% | 1.20x |
| Victoria's Secret | 0.09% | 1.11x |
| Chicos | 0.04% | 1.08x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is robertkaufman.com.
| Website | Composition | Index |
| robertkaufman.com | 13.05% | 641.48x |
| apqs.com | 13.81% | 624.17x |
| fatquartershop.com | 26.96% | 621.01x |
| hancocks-paducah.com | 19.12% | 572.84x |
| superiorthreads.com | 17.70% | 512.83x |
| nationalquilterscircle.com | 24.03% | 490.40x |
| cluckclucksew.com | 11.88% | 481.53x |
| quiltingcompany.com | 32.38% | 472.55x |
| sewvacdirect.com | 15.76% | 470.88x |
| allpeoplequilt.com | 34.77% | 461.37x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 51.21% | 121.05x |
| Arts & Crafts | 2.30% | 58.13x |
| Homemade Jewelry & Crafts | 4.38% | 36.95x |
| Knitting & Crochet | 25.01% | 34.90x |
| Scrapbooking & Home Art Projects | 10.34% | 30.45x |
| Cheerleading | 1.73% | 26.56x |
| Comedy Content | 0.78% | 24.96x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.30% | 24.56x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 14.90% | 23.50x |
| DIY Decoration & Furniture | 4.06% | 20.28x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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