Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 40.8 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Seasonal Recipe Blog Readers.
| Interest | Composition | Index |
| Seasonal Recipe Blog Readers | 88.15% | 83.16x |
| Seasonal Lifestyle Blog Readers | 90.12% | 77.57x |
| Quilting Enthusiasts | 85.43% | 41.44x |
| Embroidery Enthusiasts | 83.21% | 40.32x |
| Tech-Savvy Moms | 57.53% | 35.94x |
| Christmas Traditions Researchers | 23.21% | 27.85x |
| Shoe Shoppers | 50.86% | 26.56x |
| Home and Garden TV Fans | 17.78% | 25.92x |
| Christmas Decorations Shoppers | 59.26% | 25.68x |
| DIY Upcycle Home Project Planners | 26.17% | 23.01x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.07% | 3.73x |
| Maurices | 0.05% | 2.30x |
| Talbots | 0.02% | 1.72x |
| The Childrens Place | 0.04% | 1.72x |
| Jos A. Bank Clothiers | 0.02% | 1.27x |
| Victoria's Secret | 0.02% | 1.26x |
| Johnston and Murphy | 0.02% | 1.23x |
| Buckle | 0.02% | 1.05x |
| Carhartt | 0.04% | 0.76x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is favecrafts.com.
| Website | Composition | Index |
| favecrafts.com | 9.61% | 73.18x |
| diyncrafts.com | 12.40% | 64.91x |
| diyjoy.com | 19.39% | 47.43x |
| thesprucecrafts.com | 37.91% | 45.95x |
| sarahmaker.com | 11.71% | 44.50x |
| pinterest.com | 13.98% | 44.04x |
| allfreecrochet.com | 6.32% | 42.43x |
| apieceofrainbow.com | 6.13% | 41.74x |
| hairshepherd.com | 4.65% | 38.37x |
| theshabbytree.com | 4.73% | 37.88x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 55.88% | 306.48x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 11.96% | 50.89x |
| Knitting & Crochet | 15.37% | 49.61x |
| Home Decoration Content Readers | 25.33% | 43.73x |
| Scrapbooking & Home Art Projects | 7.03% | 38.27x |
| Female Lifestyle Content Readers | 1.85% | 27.24x |
| Home Decoration - Remodeling & Outdoors | 22.30% | 27.19x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 25.87% | 24.28x |
| Ancestry & Memorial Researchers | 1.56% | 23.47x |
| DIY Decoration & Furniture | 2.83% | 23.08x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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