Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 380.9 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 83.26% | 38.78x |
| Embroidery Enthusiasts | 59.83% | 28.20x |
| Knitting Enthusiasts | 44.42% | 22.25x |
| Ink & Toner Shoppers | 45.71% | 19.55x |
| Crochet Enthusiasts | 39.90% | 19.52x |
| Homemade Gifts Crafters | 35.68% | 15.68x |
| Christmas Decorations Shoppers | 41.19% | 15.36x |
| DIY Upcycle Home Project Planners | 36.06% | 14.11x |
| Crafting Enthusiasts | 34.77% | 13.34x |
| Home and Garden TV Fans | 25.49% | 13.04x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.48x |
| Buckle | 0.22% | 1.12x |
| Eddie Bauer | 0.03% | 1.04x |
| Mens Wearhouse | 0.37% | 0.90x |
| White House Black Market | 0.22% | 0.88x |
| Jos A. Bank Clothiers | 0.22% | 0.88x |
| Topshop | 0.01% | 0.87x |
| Intermix | 0.01% | 0.86x |
| Chicos | 0.05% | 0.83x |
| Lane Bryant | 0.04% | 0.83x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is modabakeshop.com.
| Website | Composition | Index |
| modabakeshop.com | 8.58% | 529.66x |
| americanquilter.com | 7.29% | 508.11x |
| keepsakequilting.com | 14.04% | 482.19x |
| apqs.com | 13.71% | 456.89x |
| annthegran.com | 7.53% | 451.75x |
| robertkaufman.com | 14.74% | 451.74x |
| hancocks-paducah.com | 19.31% | 421.16x |
| fatquartershop.com | 30.83% | 415.60x |
| allpeoplequilt.com | 32.01% | 395.61x |
| cluckclucksew.com | 11.07% | 386.30x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 52.49% | 97.28x |
| Decoration & Fabric | 0.22% | 73.79x |
| Arts & Crafts | 2.58% | 42.51x |
| Knitting & Crochet | 24.86% | 34.20x |
| Homemade Jewelry & Crafts | 5.34% | 31.58x |
| Scrapbooking & Home Art Projects | 10.30% | 26.25x |
| Cheerleading | 2.24% | 21.17x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 15.76% | 18.77x |
| Comedy Content | 0.79% | 18.42x |
| DIY Decoration & Furniture | 4.32% | 16.49x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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