Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 95.8 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 86.18% | 27.16x |
| Knitting Enthusiasts | 49.19% | 19.62x |
| Embroidery Enthusiasts | 58.13% | 19.37x |
| DIY Upcycle Home Project Planners | 42.99% | 17.11x |
| Home and Garden TV Fans | 30.79% | 16.48x |
| Home-Made Face Mask Researchers | 22.87% | 16.23x |
| Ink & Toner Shoppers | 40.65% | 15.98x |
| Pantry Recipes Researchers | 19.11% | 15.89x |
| Crochet Enthusiasts | 46.75% | 15.87x |
| Shelf-Stable Food Content Readers | 19.41% | 15.67x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.04% | 5.83x |
| Michael Kors | 0.01% | 1.81x |
| Maurices | 0.01% | 1.61x |
| Carhartt | 0.08% | 1.53x |
| Johnston and Murphy | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is allpeoplequilt.com.
| Website | Composition | Index |
| allpeoplequilt.com | 54.95% | 839.65x |
| quiltingboard.com | 48.89% | 683.03x |
| favequilts.com | 32.13% | 463.39x |
| diaryofaquilter.com | 34.23% | 444.32x |
| polkadotchair.com | 22.57% | 348.43x |
| sewcanshe.com | 28.87% | 314.64x |
| seekatesew.com | 15.01% | 205.39x |
| allfreesewing.com | 22.83% | 157.13x |
| happiestcamper.com | 8.37% | 151.43x |
| treasurie.com | 14.37% | 149.13x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 53.82% | 185.83x |
| Homemade Jewelry & Crafts | 1.81% | 77.19x |
| Knitting & Crochet | 23.82% | 43.62x |
| Scrapbooking & Home Art Projects | 7.88% | 35.64x |
| Home Decoration Content Readers | 28.86% | 27.64x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 14.87% | 26.09x |
| Discount Shopping | 0.41% | 23.07x |
| Cakes & Sweets | 1.42% | 23.00x |
| DIY Decoration & Furniture | 3.87% | 21.29x |
| Custom Gifts | 0.31% | 20.39x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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