Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 546.8 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 79.66% | 34.93x |
| Embroidery Enthusiasts | 64.85% | 27.07x |
| Knitting Enthusiasts | 43.62% | 20.73x |
| Ink & Toner Shoppers | 43.16% | 20.30x |
| Crochet Enthusiasts | 38.66% | 17.50x |
| Christmas Decorations Shoppers | 34.23% | 13.53x |
| Homemade Gifts Crafters | 22.91% | 13.14x |
| RC Helicopters and Drones Hobbyists | 28.32% | 12.48x |
| Crafting Enthusiasts | 34.61% | 10.99x |
| Home and Garden TV Fans | 20.40% | 10.81x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.22% | 1.25x |
| Lane Bryant | 0.04% | 1.12x |
| Chicos | 0.04% | 1.04x |
| Brooks Brothers | 0.03% | 1.01x |
| LOFT | 0.03% | 0.99x |
| Kate Spade | 0.01% | 0.96x |
| The North Face | 0.02% | 0.94x |
| Old Navy | 0.05% | 0.94x |
| Abercrombie & Fitch | 0.02% | 0.91x |
| Zumiez | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is americanquilter.com.
| Website | Composition | Index |
| americanquilter.com | 5.67% | 572.51x |
| modabakeshop.com | 13.64% | 556.62x |
| accuquilt.com | 5.44% | 542.40x |
| ctpub.com | 5.66% | 532.87x |
| babylock.com | 5.05% | 529.44x |
| keepsakequilting.com | 21.79% | 514.52x |
| nationalquilterscircle.com | 11.65% | 513.03x |
| jacquelynnesteves.com | 6.19% | 510.70x |
| robertkaufman.com | 12.69% | 506.79x |
| apqs.com | 11.01% | 506.55x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 52.24% | 80.37x |
| Arts & Crafts | 2.39% | 39.22x |
| Knitting & Crochet | 23.84% | 29.12x |
| Homemade Jewelry & Crafts | 5.42% | 28.43x |
| Scrapbooking & Home Art Projects | 8.75% | 23.36x |
| Cheerleading | 2.51% | 19.26x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 14.11% | 16.49x |
| DIY Decoration & Furniture | 3.60% | 16.01x |
| Home Decoration - Remodeling & Outdoors | 22.10% | 15.76x |
| Comedy Content | 0.69% | 15.60x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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