Dstillery Audiences

SEWING, EMBROIDERY & QUILTING

Audience Size: 380.9 Thousand Devices

Explore the Sewing, Embroidery & Quilting Audience

Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 380.9 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 83.26% 38.78x
Embroidery Enthusiasts 59.83% 28.20x
Knitting Enthusiasts 44.42% 22.25x
Ink & Toner Shoppers 45.71% 19.55x
Crochet Enthusiasts 39.90% 19.52x
Homemade Gifts Crafters 35.68% 15.68x
Christmas Decorations Shoppers 41.19% 15.36x
DIY Upcycle Home Project Planners 36.06% 14.11x
Crafting Enthusiasts 34.77% 13.34x
Home and Garden TV Fans 25.49% 13.04x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is REI.

Location Composition Index
REI 0.02% 1.48x
Buckle 0.22% 1.12x
Eddie Bauer 0.03% 1.04x
Mens Wearhouse 0.37% 0.90x
White House Black Market 0.22% 0.88x
Jos A. Bank Clothiers 0.22% 0.88x
Topshop 0.01% 0.87x
Intermix 0.01% 0.86x
Chicos 0.05% 0.83x
Lane Bryant 0.04% 0.83x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is modabakeshop.com.

Website Composition Index
modabakeshop.com 8.58% 529.66x
americanquilter.com 7.29% 508.11x
keepsakequilting.com 14.04% 482.19x
apqs.com 13.71% 456.89x
annthegran.com 7.53% 451.75x
robertkaufman.com 14.74% 451.74x
hancocks-paducah.com 19.31% 421.16x
fatquartershop.com 30.83% 415.60x
allpeoplequilt.com 32.01% 395.61x
cluckclucksew.com 11.07% 386.30x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 52.49% 97.28x
Decoration & Fabric 0.22% 73.79x
Arts & Crafts 2.58% 42.51x
Knitting & Crochet 24.86% 34.20x
Homemade Jewelry & Crafts 5.34% 31.58x
Scrapbooking & Home Art Projects 10.30% 26.25x
Cheerleading 2.24% 21.17x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.76% 18.77x
Comedy Content 0.79% 18.42x
DIY Decoration & Furniture 4.32% 16.49x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female