Explore the Sewing, Embroidery & Quilting Audience
Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.
INTERESTS
The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 86.70% | 32.09x |
| Embroidery Enthusiasts | 62.79% | 22.21x |
| Knitting Enthusiasts | 48.48% | 20.88x |
| Crochet Enthusiasts | 48.32% | 18.21x |
| Ink & Toner Shoppers | 44.79% | 18.07x |
| DIY Upcycle Home Project Planners | 40.74% | 16.99x |
| Christmas Decorations Shoppers | 45.68% | 16.74x |
| Homemade Gifts Crafters | 41.02% | 15.75x |
| Home and Garden TV Fans | 31.33% | 15.04x |
| Kitchen & Bathroom Remodelers | 30.36% | 13.42x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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APPAREL RETAILERS
The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 5.87x |
| Hollister | 0.02% | 4.08x |
| White House Black Market | 0.01% | 1.93x |
| Mens Wearhouse | 0.02% | 1.81x |
| Carhartt | 0.18% | 1.28x |
| Johnston and Murphy | 0.02% | 1.23x |
| Lululemon | 0.01% | 0.67x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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WEBSITES
The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is fatquartershop.com.
| Website | Composition | Index |
| fatquartershop.com | 21.25% | 756.54x |
| quiltingcompany.com | 25.47% | 601.91x |
| nationalquilterscircle.com | 29.01% | 506.94x |
| cluckclucksew.com | 14.27% | 497.12x |
| allpeoplequilt.com | 43.21% | 478.61x |
| aquiltinglife.com | 20.05% | 433.32x |
| quiltville.blogspot.com | 16.35% | 396.41x |
| husqvarnaviking.com | 14.01% | 390.65x |
| craftsy.com | 11.63% | 343.28x |
| diaryofaquilter.com | 28.11% | 340.14x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 55.08% | 114.45x |
| Arts & Crafts | 1.81% | 78.92x |
| Homemade Jewelry & Crafts | 3.57% | 45.95x |
| Cheerleading | 1.30% | 36.64x |
| Knitting & Crochet | 29.76% | 34.83x |
| Scrapbooking & Home Art Projects | 11.08% | 28.97x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.42% | 28.65x |
| Comedy Content | 0.66% | 26.31x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.25% | 21.68x |
| Cakes & Sweets | 3.91% | 20.64x |
Composition Percentage:
The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
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DEMOGRAPHICS
The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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