Dstillery Audiences

SEWING, EMBROIDERY & QUILTING

Audience Size: 235.3 Thousand Devices

Explore the Sewing, Embroidery & Quilting Audience

Below you'll find more information about the Sewing, Embroidery & Quilting audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the Sewing, Embroidery & Quilting audience.

Dstillery Crafted Audiences

INTERESTS

The Sewing, Embroidery & Quilting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sewing, Embroidery & Quilting audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 86.70% 32.09x
Embroidery Enthusiasts 62.79% 22.21x
Knitting Enthusiasts 48.48% 20.88x
Crochet Enthusiasts 48.32% 18.21x
Ink & Toner Shoppers 44.79% 18.07x
DIY Upcycle Home Project Planners 40.74% 16.99x
Christmas Decorations Shoppers 45.68% 16.74x
Homemade Gifts Crafters 41.02% 15.75x
Home and Garden TV Fans 31.33% 15.04x
Kitchen & Bathroom Remodelers 30.36% 13.42x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Interest attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sewing, Embroidery & Quilting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sewing, Embroidery & Quilting audience is Gymboree.

Location Composition Index
Gymboree 0.01% 5.87x
Hollister 0.02% 4.08x
White House Black Market 0.01% 1.93x
Mens Wearhouse 0.02% 1.81x
Carhartt 0.18% 1.28x
Johnston and Murphy 0.02% 1.23x
Lululemon 0.01% 0.67x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Location attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sewing, Embroidery & Quilting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sewing, Embroidery & Quilting audience is fatquartershop.com.

Website Composition Index
fatquartershop.com 21.25% 756.54x
quiltingcompany.com 25.47% 601.91x
nationalquilterscircle.com 29.01% 506.94x
cluckclucksew.com 14.27% 497.12x
allpeoplequilt.com 43.21% 478.61x
aquiltinglife.com 20.05% 433.32x
quiltville.blogspot.com 16.35% 396.41x
husqvarnaviking.com 14.01% 390.65x
craftsy.com 11.63% 343.28x
diaryofaquilter.com 28.11% 340.14x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Web attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sewing, Embroidery & Quilting audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 55.08% 114.45x
Arts & Crafts 1.81% 78.92x
Homemade Jewelry & Crafts 3.57% 45.95x
Cheerleading 1.30% 36.64x
Knitting & Crochet 29.76% 34.83x
Scrapbooking & Home Art Projects 11.08% 28.97x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.42% 28.65x
Comedy Content 0.66% 26.31x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.25% 21.68x
Cakes & Sweets 3.91% 20.64x
Composition Percentage: The overlap percentage between the Sewing, Embroidery & Quilting audience and the Content Affinity attribute.
Index: A comparison of the Sewing, Embroidery & Quilting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sewing, Embroidery & Quilting audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female