Explore the Shipping & Logistics Audience
Below you'll find more information about the Shipping & Logistics audience, broken down in different categories based on their digital and physical behaviors. These are 105.2 thousand unique devices whose actions qualify for the Shipping & Logistics audience.
INTERESTS
The Shipping & Logistics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shipping & Logistics audience is Commercial Truck Researchers.
| Interest | Composition | Index |
| Commercial Truck Researchers | 51.45% | 22.88x |
| Logistics Professionals | 46.65% | 20.09x |
| Market Intelligence Researchers | 39.12% | 19.80x |
| Truck Drivers | 40.09% | 18.34x |
| Enterprise Field Services Researchers | 47.13% | 17.89x |
| Financial Business Intelligence Researchers | 30.19% | 17.21x |
| Pilots | 30.58% | 16.64x |
| Readers of Bengali Content | 29.29% | 16.24x |
| Venture Capitalists | 41.37% | 15.83x |
| Supply Chain Professionals | 46.22% | 15.69x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Interest attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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APPAREL RETAILERS
The Shipping & Logistics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shipping & Logistics audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.04% | 2.65x |
| H&M | 0.07% | 2.47x |
| Banana Republic | 0.06% | 2.31x |
| Hugo Boss | 0.04% | 2.15x |
| Urban Outfitters | 0.07% | 2.11x |
| Michael Kors | 0.03% | 1.87x |
| The North Face | 0.03% | 1.82x |
| Aeropostale | 0.03% | 1.79x |
| Armani | 0.03% | 1.59x |
| Abercrombie & Fitch | 0.04% | 1.58x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Location attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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WEBSITES
The Shipping & Logistics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shipping & Logistics audience is ttnews.com.
| Website | Composition | Index |
| ttnews.com | 13.93% | 221.27x |
| freightquote.com | 9.08% | 145.11x |
| freightwaves.com | 14.11% | 134.02x |
| truckinginfo.com | 8.27% | 120.24x |
| ihsmarkit.com | 5.75% | 116.31x |
| freightconnect.com | 5.79% | 109.87x |
| trn.trains.com | 5.37% | 86.53x |
| fleetowner.com | 5.85% | 83.50x |
| industryweek.com | 5.43% | 72.29x |
| pehub.com | 6.78% | 70.98x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Web attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shipping & Logistics audience is Paper & Packaging.
| Content Affinity | Composition | Index |
| Paper & Packaging | 7.90% | 125.78x |
| Chemicals | 4.32% | 84.66x |
| Community Planning & Transportation | 6.16% | 79.59x |
| Oil & Energy | 12.24% | 72.31x |
| Retail Industry News | 6.57% | 71.50x |
| General Interest | 1.45% | 69.40x |
| Cosmetics Business | 2.67% | 53.01x |
| Health & Safety Compliance | 4.33% | 49.61x |
| Institutional Investing | 6.36% | 47.73x |
| Trucks | 15.91% | 47.61x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Content Affinity attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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DEMOGRAPHICS
The Shipping & Logistics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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