Explore the Shipping & Logistics Audience
Below you'll find more information about the Shipping & Logistics audience, broken down in different categories based on their digital and physical behaviors. These are 125.9 thousand unique devices whose actions qualify for the Shipping & Logistics audience.
INTERESTS
The Shipping & Logistics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shipping & Logistics audience is Logistics Professionals.
| Interest | Composition | Index |
| Logistics Professionals | 45.56% | 21.59x |
| Commercial Truck Researchers | 48.28% | 21.30x |
| Enterprise Field Services Researchers | 43.22% | 18.86x |
| Supply Chain Professionals | 46.51% | 18.77x |
| Market Intelligence Researchers | 33.88% | 18.69x |
| Truck Drivers | 37.77% | 18.20x |
| Pilots | 28.02% | 15.39x |
| Venture Capitalists | 37.25% | 15.37x |
| Readers of Bengali Content | 26.54% | 15.06x |
| Financial Business Intelligence Researchers | 24.64% | 14.67x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Interest attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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APPAREL RETAILERS
The Shipping & Logistics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shipping & Logistics audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.10% | 1.05x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Location attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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WEBSITES
The Shipping & Logistics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shipping & Logistics audience is ttnews.com.
| Website | Composition | Index |
| ttnews.com | 12.88% | 199.51x |
| freightwaves.com | 10.67% | 139.72x |
| freightquote.com | 8.91% | 134.97x |
| truckinginfo.com | 7.06% | 124.55x |
| ihsmarkit.com | 5.13% | 107.01x |
| spglobal.com | 5.25% | 102.99x |
| thomasnet.com | 5.87% | 89.82x |
| trn.trains.com | 4.67% | 87.53x |
| overdriveonline.com | 3.81% | 84.95x |
| 4-traders.com | 5.82% | 83.17x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Web attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shipping & Logistics audience is Paper & Packaging.
| Content Affinity | Composition | Index |
| Paper & Packaging | 7.92% | 98.51x |
| Chemicals | 4.08% | 68.88x |
| Community Planning & Transportation | 6.25% | 62.10x |
| Oil & Energy | 12.47% | 59.24x |
| Retail Industry News | 5.53% | 56.86x |
| Cosmetics Business | 2.76% | 45.08x |
| Trucks | 15.56% | 41.70x |
| Health & Safety Compliance | 4.19% | 39.30x |
| Institutional Investing | 5.57% | 39.15x |
| Mining & Natural Resources | 1.98% | 37.51x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Content Affinity attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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DEMOGRAPHICS
The Shipping & Logistics audience resonates most for the following age and income brackets.
Age
55-64
Income
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