Explore the Shipping & Logistics Audience
Below you'll find more information about the Shipping & Logistics audience, broken down in different categories based on their digital and physical behaviors. These are 113.4 thousand unique devices whose actions qualify for the Shipping & Logistics audience.
INTERESTS
The Shipping & Logistics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shipping & Logistics audience is Commercial Truck Researchers.
| Interest | Composition | Index |
| Commercial Truck Researchers | 49.16% | 22.15x |
| Logistics Professionals | 45.59% | 22.14x |
| Enterprise Field Services Researchers | 43.87% | 19.69x |
| Market Intelligence Researchers | 34.86% | 19.44x |
| Supply Chain Professionals | 46.96% | 19.42x |
| Truck Drivers | 38.31% | 18.87x |
| Venture Capitalists | 37.84% | 16.50x |
| Insurance Professionals | 31.33% | 16.39x |
| Financial Business Intelligence Researchers | 25.71% | 16.25x |
| Pilots | 29.30% | 15.99x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Interest attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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APPAREL RETAILERS
The Shipping & Logistics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shipping & Logistics audience is Gap.
| Location | Composition | Index |
| Gap | 0.08% | 1.44x |
| Carhartt | 0.10% | 0.87x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Location attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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WEBSITES
The Shipping & Logistics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shipping & Logistics audience is ttnews.com.
| Website | Composition | Index |
| ttnews.com | 13.92% | 188.57x |
| freightquote.com | 9.28% | 138.14x |
| freightwaves.com | 11.90% | 133.87x |
| truckinginfo.com | 7.73% | 120.30x |
| spglobal.com | 6.07% | 114.37x |
| ihsmarkit.com | 5.46% | 113.10x |
| thomasnet.com | 5.49% | 99.70x |
| fleetowner.com | 4.49% | 97.58x |
| 4-traders.com | 5.37% | 94.26x |
| freightconnect.com | 7.12% | 91.21x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Web attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shipping & Logistics audience is Paper & Packaging.
| Content Affinity | Composition | Index |
| Paper & Packaging | 8.10% | 111.04x |
| Chemicals | 4.09% | 74.19x |
| Community Planning & Transportation | 6.27% | 66.48x |
| Oil & Energy | 12.22% | 64.14x |
| Retail Industry News | 6.14% | 62.78x |
| Cosmetics Business | 2.60% | 45.59x |
| Health & Safety Compliance | 4.33% | 45.42x |
| Trucks | 16.26% | 44.33x |
| Mining & Natural Resources | 1.94% | 42.05x |
| Institutional Investing | 5.90% | 41.94x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Content Affinity attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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DEMOGRAPHICS
The Shipping & Logistics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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