Explore the Shipping & Logistics Audience
Below you'll find more information about the Shipping & Logistics audience, broken down in different categories based on their digital and physical behaviors. These are 75 thousand unique devices whose actions qualify for the Shipping & Logistics audience.
INTERESTS
The Shipping & Logistics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shipping & Logistics audience is Commercial Truck Researchers.
| Interest | Composition | Index |
| Commercial Truck Researchers | 46.42% | 21.57x |
| Market Intelligence Researchers | 44.31% | 20.53x |
| Enterprise Field Services Researchers | 43.17% | 20.01x |
| Pilots | 41.56% | 18.79x |
| Executive Travelers | 0.04% | 18.61x |
| Logistics Professionals | 39.36% | 18.60x |
| Yachting Enthusiasts | 42.20% | 18.20x |
| Sailing Enthusiasts | 38.67% | 18.16x |
| Financial Business Intelligence Researchers | 37.20% | 17.77x |
| Truck Drivers | 39.40% | 17.74x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Interest attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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APPAREL RETAILERS
The Shipping & Logistics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shipping & Logistics audience is Armani.
| Location | Composition | Index |
| Armani | 0.23% | 5.45x |
| Lorna Jane | 0.01% | 4.77x |
| Joe's Jeans | 0.01% | 3.68x |
| H&M | 0.23% | 3.41x |
| LL Bean | 0.01% | 3.36x |
| Calvin Klein | 0.01% | 3.25x |
| Levi Strauss | 0.05% | 2.81x |
| Everlane | 0.01% | 2.78x |
| Belk | 0.01% | 2.56x |
| Express Outlets | 0.01% | 2.51x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Location attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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WEBSITES
The Shipping & Logistics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shipping & Logistics audience is freightquote.com.
| Website | Composition | Index |
| freightquote.com | 9.82% | 117.86x |
| freightwaves.com | 15.87% | 108.16x |
| ihsmarkit.com | 6.75% | 99.80x |
| truckinginfo.com | 9.53% | 90.78x |
| trn.trains.com | 6.24% | 69.00x |
| marketscreener.com | 8.44% | 59.70x |
| pehub.com | 8.04% | 59.42x |
| janes.com | 4.02% | 55.31x |
| greentechmedia.com | 4.01% | 51.81x |
| findthecompany.com | 4.81% | 50.93x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Web attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shipping & Logistics audience is Paper & Packaging.
| Content Affinity | Composition | Index |
| Paper & Packaging | 4.91% | 134.13x |
| Community Planning & Transportation | 7.02% | 114.59x |
| Chemicals | 3.26% | 97.07x |
| Cosmetics Business | 1.93% | 61.54x |
| Oil & Energy | 12.16% | 57.55x |
| Home Décor, Furniture, & Decorating | 0.14% | 55.73x |
| Retail Industry News | 5.28% | 55.17x |
| General Interest | 0.92% | 48.91x |
| Institutional Investing | 5.18% | 48.71x |
| Mining & Natural Resources | 1.47% | 48.01x |
Composition Percentage:
The overlap percentage between the Shipping & Logistics audience and the Content Affinity attribute.
Index: A comparison of the Shipping & Logistics audience to the internet population.
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DEMOGRAPHICS
The Shipping & Logistics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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