Explore the Shopping Catalogs Audience
Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 103.6 thousand unique devices whose actions qualify for the Shopping Catalogs audience.
INTERESTS
The Shopping Catalogs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shopping Catalogs audience is Home Goods Supercenter Shoppers.
| Interest | Composition | Index |
| Home Goods Supercenter Shoppers | 46.13% | 20.19x |
| Home Rug Shoppers | 46.04% | 20.15x |
| Apartment Furniture Shoppers | 43.86% | 19.71x |
| Home Decor Shoppers | 44.59% | 19.55x |
| Retired Assisted Living Shoppers | 42.95% | 19.16x |
| Generic Prescription Drug Shoppers | 41.49% | 18.70x |
| Budget Grocery Shoppers | 42.13% | 18.63x |
| Retirees | 39.22% | 18.35x |
| Shoe Shoppers | 46.31% | 18.09x |
| Online Home Decor Shoppers | 39.49% | 18.03x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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APPAREL RETAILERS
The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 3.24x |
| Intermix | 0.01% | 3.17x |
| Bonobos | 0.02% | 2.90x |
| Victoria's Secret | 0.02% | 2.11x |
| Club Monaco | 0.01% | 1.74x |
| Old Navy | 0.02% | 1.69x |
| Carhartt | 0.19% | 1.50x |
| Free People | 0.01% | 1.46x |
| Hollister | 0.01% | 0.83x |
| Eddie Bauer | 0.01% | 0.65x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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WEBSITES
The Shopping Catalogs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shopping Catalogs audience is bitsandpieces.com.
| Website | Composition | Index |
| bitsandpieces.com | 46.17% | 276.75x |
| clothingarts.com | 9.14% | 167.64x |
| chadwicks.com | 12.19% | 127.85x |
| sundancecatalog.com | 8.41% | 101.29x |
| blair.com | 22.39% | 84.26x |
| veruta.com | 4.26% | 80.51x |
| haband.com | 9.14% | 74.00x |
| chasing-fireflies.com | 5.61% | 71.10x |
| herrschners.com | 3.47% | 68.29x |
| lenox.com | 3.27% | 64.09x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 3.62% | 78.47x |
| Holiday Gifts | 1.30% | 62.77x |
| Discount Shopping | 1.54% | 56.20x |
| Custom Gifts | 5.32% | 49.07x |
| Concert Posters | 0.64% | 44.29x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 1.89% | 43.88x |
| Men's Dress Shirt Shopping | 1.17% | 40.36x |
| Women Shoppers | 15.89% | 35.13x |
| Costumes | 0.48% | 34.32x |
| Construction Apparel | 1.61% | 32.97x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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DEMOGRAPHICS
The Shopping Catalogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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