Dstillery Audiences

SHOPPING CATALOGS

Audience Size: 103.6 Thousand Devices

Explore the Shopping Catalogs Audience

Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 103.6 thousand unique devices whose actions qualify for the Shopping Catalogs audience.

Dstillery Crafted Audiences

INTERESTS

The Shopping Catalogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shopping Catalogs audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 46.13% 20.19x
Home Rug Shoppers 46.04% 20.15x
Apartment Furniture Shoppers 43.86% 19.71x
Home Decor Shoppers 44.59% 19.55x
Retired Assisted Living Shoppers 42.95% 19.16x
Generic Prescription Drug Shoppers 41.49% 18.70x
Budget Grocery Shoppers 42.13% 18.63x
Retirees 39.22% 18.35x
Shoe Shoppers 46.31% 18.09x
Online Home Decor Shoppers 39.49% 18.03x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is Buckle.

Location Composition Index
Buckle 0.02% 3.24x
Intermix 0.01% 3.17x
Bonobos 0.02% 2.90x
Victoria's Secret 0.02% 2.11x
Club Monaco 0.01% 1.74x
Old Navy 0.02% 1.69x
Carhartt 0.19% 1.50x
Free People 0.01% 1.46x
Hollister 0.01% 0.83x
Eddie Bauer 0.01% 0.65x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shopping Catalogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shopping Catalogs audience is bitsandpieces.com.

Website Composition Index
bitsandpieces.com 46.17% 276.75x
clothingarts.com 9.14% 167.64x
chadwicks.com 12.19% 127.85x
sundancecatalog.com 8.41% 101.29x
blair.com 22.39% 84.26x
veruta.com 4.26% 80.51x
haband.com 9.14% 74.00x
chasing-fireflies.com 5.61% 71.10x
herrschners.com 3.47% 68.29x
lenox.com 3.27% 64.09x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 3.62% 78.47x
Holiday Gifts 1.30% 62.77x
Discount Shopping 1.54% 56.20x
Custom Gifts 5.32% 49.07x
Concert Posters 0.64% 44.29x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.89% 43.88x
Men's Dress Shirt Shopping 1.17% 40.36x
Women Shoppers 15.89% 35.13x
Costumes 0.48% 34.32x
Construction Apparel 1.61% 32.97x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shopping Catalogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female