Dstillery Audiences

SHOPPING CATALOGS

Audience Size: 18.3 Thousand Devices

Explore the Shopping Catalogs Audience

Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Shopping Catalogs audience.

Dstillery Crafted Audiences

INTERESTS

The Shopping Catalogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shopping Catalogs audience is Puzzle Enthusiasts.

Interest Composition Index
Puzzle Enthusiasts 76.85% 25.24x
Christmas Lights Shoppers 43.52% 22.67x
Apartment Furniture Shoppers 37.04% 22.05x
Budget Grocery Shoppers 41.20% 20.25x
Home Decor Shoppers 41.20% 19.50x
Home Rug Shoppers 43.06% 19.28x
Home Goods Supercenter Shoppers 43.06% 19.28x
Discount Big Box Shoppers 36.57% 19.10x
Online Home Decor Shoppers 29.63% 18.97x
Retired Assisted Living Shoppers 37.50% 18.36x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.09% 3.74x
Intermix 0.01% 3.17x
Banana Republic 0.02% 1.95x
Maurices 0.05% 1.79x
Old Navy 0.05% 1.67x
Carhartt 0.11% 0.83x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shopping Catalogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shopping Catalogs audience is brecks.com.

Website Composition Index
brecks.com 10.15% 28.24x
myfoodandfamily.com 10.82% 27.55x
lifeisgood.com 8.17% 24.98x
mediavine.com 14.56% 23.18x
kmart.com 10.98% 21.69x
hooch.net 8.29% 21.21x
mortgageafterlife.com 8.17% 21.11x
misterstocks.com 5.94% 21.01x
wayfair.com 50.86% 20.54x
trend-chaser.com 14.57% 20.27x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 2.20% 39.71x
Antiques & Auctions 2.30% 25.60x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.20% 19.31x
Furniture & Home Improvement 1.50% 18.30x
Ancestry & Memorial Researchers 0.90% 16.68x
Appliances & Reviews 7.11% 15.79x
Sewing, Embroidery & Quilting 1.20% 15.31x
Minnesota Community Business Cluster 0.80% 15.20x
Knitting & Crochet 6.01% 14.45x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 14.83% 14.44x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shopping Catalogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female