Explore the Shopping Catalogs Audience
Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 449.6 thousand unique devices whose actions qualify for the Shopping Catalogs audience.
INTERESTS
The Shopping Catalogs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Shopping Catalogs audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 38.78% | 19.97x |
| Shoe Shoppers | 47.23% | 18.82x |
| Budget Grocery Shoppers | 36.79% | 18.23x |
| Apartment Furniture Shoppers | 35.30% | 18.19x |
| Retirees | 36.20% | 18.16x |
| Flower & Gift Basket Shoppers | 36.86% | 18.00x |
| Online Home Decor Shoppers | 31.18% | 17.74x |
| Ski House Second Home Owners | 34.40% | 17.65x |
| Christmas Decorations Shoppers | 46.77% | 17.28x |
| Discount Big Box Shoppers | 30.47% | 17.25x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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APPAREL RETAILERS
The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.04% | 1.49x |
| Chicos | 0.05% | 1.47x |
| Coach | 0.05% | 1.43x |
| Aeropostale | 0.03% | 1.38x |
| LOFT | 0.04% | 1.27x |
| Carhartt | 0.19% | 1.27x |
| Urban Outfitters | 0.04% | 1.22x |
| Abercrombie & Fitch | 0.01% | 1.14x |
| Tommy Bahama | 0.02% | 1.09x |
| Forever 21 | 0.03% | 1.08x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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WEBSITES
The Shopping Catalogs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Shopping Catalogs audience is mileskimball.com.
| Website | Composition | Index |
| mileskimball.com | 6.18% | 411.38x |
| wdrake.com | 11.51% | 346.88x |
| territoryahead.com | 12.85% | 310.39x |
| theparagon.com | 6.32% | 283.01x |
| pendleton-usa.com | 4.73% | 271.70x |
| bitsandpieces.com | 8.98% | 268.09x |
| travelsmith.com | 22.47% | 260.55x |
| catalogs.com | 7.88% | 251.71x |
| carbon2cobalt.com | 6.00% | 248.51x |
| patrickjames.com | 3.29% | 223.17x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 7.36% | 46.75x |
| Holiday Gifts | 3.57% | 45.20x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.47% | 33.80x |
| Custom Gifts | 9.42% | 33.41x |
| Mail Order Food | 5.52% | 31.15x |
| Concert Posters | 2.25% | 28.99x |
| Discount Shopping | 14.60% | 27.65x |
| Home Office Products | 0.99% | 24.88x |
| Men's Fashion Shopping | 0.36% | 23.27x |
| Beach & Intimate Wear | 2.94% | 23.10x |
Composition Percentage:
The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
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DEMOGRAPHICS
The Shopping Catalogs audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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