Dstillery Audiences

SHOPPING CATALOGS

Audience Size: 207.8 Thousand Devices

Explore the Shopping Catalogs Audience

Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 207.8 thousand unique devices whose actions qualify for the Shopping Catalogs audience.

Dstillery Crafted Audiences

INTERESTS

The Shopping Catalogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shopping Catalogs audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 55.61% 23.77x
Shoe Shoppers 61.58% 22.35x
Home Decor Shoppers 57.15% 22.34x
Retirees 52.16% 21.88x
Apartment Furniture Shoppers 55.43% 21.65x
Retired Assisted Living Shoppers 50.16% 21.01x
Home Rug Shoppers 50.98% 20.90x
Home Goods Supercenter Shoppers 50.97% 20.90x
Retired Health Insurance Researchers 47.19% 20.78x
Home Coffee Makers 51.48% 20.71x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is J. Crew.

Location Composition Index
J. Crew 0.04% 2.41x
REI 0.02% 1.97x
Dressbarn 0.07% 1.86x
Patagonia 0.01% 1.62x
White House Black Market 0.49% 1.62x
Belk 0.01% 1.50x
Mens Wearhouse 0.55% 1.39x
Uniqlo 0.02% 1.35x
Jos A. Bank Clothiers 0.31% 1.33x
Columbia 0.01% 1.30x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shopping Catalogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shopping Catalogs audience is territoryahead.com.

Website Composition Index
territoryahead.com 18.76% 434.63x
collectionsetc.com 22.51% 377.70x
travelsmith.com 30.04% 332.27x
peruvianconnection.com 8.74% 315.88x
yankeecandle.com 8.48% 282.50x
discountdecorativeflags.com 7.55% 162.35x
clothingarts.com 10.69% 158.51x
metrostyle.com 7.96% 136.69x
shopnational.com 5.46% 119.94x
clarksusa.com 4.57% 105.83x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 3.16% 73.46x
Home Decoration - Crafts & Kids 7.31% 67.32x
Discount Shopping 10.58% 57.75x
As Seen On TV Products 0.25% 56.05x
Mail Order Food 5.35% 51.88x
Custom Gifts 9.36% 48.85x
Concert Posters 1.53% 45.75x
Home Office Products 0.81% 41.20x
Beach & Intimate Wear 1.73% 40.75x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 4.67% 35.76x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shopping Catalogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female