Dstillery Audiences

SHOPPING CATALOGS

Audience Size: 58.9 Thousand Devices

Explore the Shopping Catalogs Audience

Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 58.9 thousand unique devices whose actions qualify for the Shopping Catalogs audience.

Dstillery Crafted Audiences

INTERESTS

The Shopping Catalogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shopping Catalogs audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 43.10% 16.43x
Home Rug Shoppers 48.84% 15.99x
Home Goods Supercenter Shoppers 48.84% 15.98x
Home Decor Shoppers 46.05% 15.53x
Retirees 39.84% 15.42x
Generic Prescription Drug Shoppers 44.19% 15.40x
Retired Assisted Living Shoppers 41.71% 15.06x
Budget Grocery Shoppers 42.79% 15.02x
Shoe Shoppers 47.44% 14.74x
Online Home Decor Shoppers 37.21% 14.73x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is LOFT.

Location Composition Index
LOFT 0.02% 3.37x
Lane Bryant 0.02% 3.18x
Intermix 0.01% 3.17x
Bonobos 0.02% 2.90x
Maurices 0.03% 2.17x
Old Navy 0.03% 2.10x
Jos A. Bank Clothiers 0.01% 1.93x
Aeropostale 0.01% 1.84x
Dressbarn 0.02% 1.81x
Express 0.02% 1.77x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shopping Catalogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shopping Catalogs audience is bitsandpieces.com.

Website Composition Index
bitsandpieces.com 51.03% 323.40x
blair.com 18.46% 98.46x
haband.com 7.86% 85.23x
jossandmain.com 5.08% 55.46x
justfashionnow.com 4.68% 49.56x
hammacher.com 9.06% 47.21x
steinmart.com 13.92% 43.22x
meredith.com 5.80% 42.99x
christmastreeshops.com 3.37% 39.69x
overstock.com 17.20% 37.86x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 2.80% 74.55x
Holiday Gifts 1.24% 69.33x
Men's Dress Shirt Shopping 1.31% 48.59x
Custom Gifts 4.39% 46.10x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.40% 39.39x
Discount Shopping 0.84% 37.50x
Women Shoppers 13.91% 34.45x
Construction Apparel 1.37% 34.13x
Shoes & Accessories 5.23% 30.95x
Cheerleading 0.81% 30.61x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shopping Catalogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female