Dstillery Audiences

SHOPPING CATALOGS

Audience Size: 42.5 Thousand Devices

Explore the Shopping Catalogs Audience

Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 42.5 thousand unique devices whose actions qualify for the Shopping Catalogs audience.

Dstillery Crafted Audiences

INTERESTS

The Shopping Catalogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shopping Catalogs audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 43.52% 18.77x
Puzzle Enthusiasts 60.30% 18.24x
Home Goods Supercenter Shoppers 50.53% 17.79x
Home Rug Shoppers 50.53% 17.79x
Discount Big Box Shoppers 40.34% 17.02x
Budget Grocery Shoppers 41.83% 16.91x
Home Decor Shoppers 45.22% 16.87x
Online Home Decor Shoppers 34.39% 16.68x
Retirees 38.85% 16.37x
Home Custom Bedroom Decorators 32.06% 16.34x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is Buckle.

Location Composition Index
Buckle 0.04% 3.79x
LOFT 0.02% 3.37x
Intermix 0.01% 3.17x
Bonobos 0.02% 2.90x
Banana Republic 0.02% 1.95x
Jos A. Bank Clothiers 0.01% 1.93x
Chicos 0.02% 1.82x
Club Monaco 0.01% 1.74x
Express 0.02% 1.68x
Carhartt 0.18% 1.65x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shopping Catalogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shopping Catalogs audience is bitsandpieces.com.

Website Composition Index
bitsandpieces.com 65.62% 457.17x
steinmart.com 8.97% 69.14x
overstock.com 11.61% 58.90x
walmart.com 7.25% 40.64x
hayneedle.com 12.92% 37.62x
geniuskitchen.com 9.45% 36.62x
shop411.com 10.92% 36.49x
pbs.org 5.09% 36.02x
springhillnursery.com 5.01% 35.04x
scribol.com 9.93% 33.61x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 2.59% 58.32x
Women Shoppers 10.35% 49.30x
Shoes & Accessories 3.75% 43.34x
Vitamin Shoppers 2.01% 42.83x
Party Suppliers 2.90% 32.87x
Unique & Personalized Fashion 2.05% 31.00x
Medical Supplies 1.29% 30.42x
Furniture Shopping 16.37% 28.80x
Homemade Jewelry & Crafts 1.12% 28.23x
Mail Order Food 1.65% 27.67x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shopping Catalogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female