Dstillery Audiences

SHOPPING CATALOGS

Audience Size: 119.6 Thousand Devices

Explore the Shopping Catalogs Audience

Below you'll find more information about the Shopping Catalogs audience, broken down in different categories based on their digital and physical behaviors. These are 119.6 thousand unique devices whose actions qualify for the Shopping Catalogs audience.

Dstillery Crafted Audiences

INTERESTS

The Shopping Catalogs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Shopping Catalogs audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 48.48% 22.66x
Home Decor Shoppers 50.12% 21.69x
Shoe Shoppers 51.44% 21.44x
Home Rug Shoppers 51.03% 21.04x
Home Goods Supercenter Shoppers 51.03% 21.04x
Retirees 43.13% 20.95x
Budget Grocery Shoppers 45.35% 20.69x
Online Home Decor Shoppers 42.63% 20.67x
Generic Prescription Drug Shoppers 46.42% 20.59x
Country Home Decorators 42.72% 19.81x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Interest attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Shopping Catalogs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Shopping Catalogs audience is Chicos.

Location Composition Index
Chicos 0.02% 4.16x
Zumiez 0.02% 3.44x
White House Black Market 0.02% 3.26x
Dressbarn 0.02% 3.19x
Intermix 0.01% 3.17x
Bonobos 0.02% 2.90x
Express 0.02% 2.89x
Journeys 0.02% 2.19x
Tommy Bahama 0.01% 2.12x
Club Monaco 0.01% 1.74x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Location attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Shopping Catalogs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Shopping Catalogs audience is travelsmith.com.

Website Composition Index
travelsmith.com 28.17% 490.22x
bitsandpieces.com 29.54% 265.83x
clothingarts.com 11.10% 155.56x
chadwicks.com 15.12% 114.36x
seriouspuzzles.com 4.14% 88.47x
sundancecatalog.com 10.07% 88.12x
blair.com 27.79% 71.77x
veruta.com 9.11% 69.95x
haband.com 10.89% 62.55x
chasing-fireflies.com 6.92% 62.46x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Web attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Shopping Catalogs audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 4.47% 72.62x
Holiday Gifts 1.77% 64.30x
Discount Shopping 2.08% 55.13x
Custom Gifts 6.12% 43.28x
Men's Dress Shirt Shopping 1.49% 38.32x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 2.14% 35.88x
Concert Posters 0.72% 35.79x
Shoes & Accessories 8.09% 34.10x
Women Shoppers 19.12% 32.80x
Mail Order Food 3.14% 31.90x
Composition Percentage: The overlap percentage between the Shopping Catalogs audience and the Content Affinity attribute.
Index: A comparison of the Shopping Catalogs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Shopping Catalogs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female