Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 2 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 71.99% 37.59x
Advertising Professionals 38.45% 22.11x
Business Decision Makers 39.41% 21.63x
Executive and C-Suite 29.54% 19.40x
Media Buying Professionals 31.94% 18.68x
Market Intelligence Researchers 34.58% 18.21x
Liberal News Readers 31.06% 18.02x
Tech News Enthusiasts 32.42% 17.97x
Financial News Readers 30.23% 17.92x
Techies 33.94% 17.92x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.98x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is hubspot.com.

Website Composition Index
hubspot.com 3.42% 57.16x
fitsmallbusiness.com 2.59% 56.56x
businessknowhow.com 1.83% 46.46x
businessnewsdaily.com 9.81% 45.32x
japantoday.com 1.40% 39.72x
luxurylaunches.com 4.37% 38.19x
androidpolice.com 5.37% 37.62x
coindesk.com 1.06% 36.12x
arynews.tv 2.37% 35.52x
nationalmemo.com 2.15% 35.11x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Assorted Topics (Business Support ToolsForm Templates).

Content Affinity Composition Index
Assorted Topics (Business Support ToolsForm Templates) 0.05% 25.57x
Human Resources & Employee Management 0.37% 24.41x
Learning & Development Products 0.73% 23.22x
Retail Industry News 0.28% 22.99x
Marketing Professionals 0.87% 22.86x
Job Interview Process 0.18% 21.44x
Franchising 0.03% 20.60x
Teaching Abroad 0.01% 19.88x
Work Productivity 0.67% 19.83x
Australia & New Zealand Media 2.81% 18.79x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male