Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 5.1 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 64.27% 22.49x
Business Decision Makers 44.21% 14.83x
Advertising Professionals 37.12% 14.15x
Media Buying Professionals 34.82% 12.80x
Executive and C-Suite 30.63% 12.58x
Entrepreneurs 35.99% 12.49x
Market Intelligence Researchers 31.83% 12.07x
Techies 29.20% 11.81x
Tech News Enthusiasts 30.61% 11.58x
Mens Fitness Publication Readers 27.14% 11.31x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.63x
Lululemon 0.05% 1.56x
Madewell 0.03% 1.51x
Patagonia 0.01% 1.47x
Urban Outfitters 0.04% 1.43x
Club Monaco 0.01% 1.42x
Tommy Bahama 0.02% 1.40x
Bonobos 0.01% 1.38x
Armani 0.02% 1.36x
Ann Taylor 0.02% 1.36x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is vendhq.com.

Website Composition Index
vendhq.com 1.04% 32.43x
getapp.com 1.88% 32.27x
pandadoc.com 1.13% 32.16x
bplans.com 2.08% 32.04x
merchantmaverick.com 3.75% 30.30x
score.org 3.86% 29.98x
hubspot.com 26.80% 29.40x
businessknowhow.com 1.72% 29.23x
contentmarketinginstitute.com 1.30% 28.88x
g2crowd.com 1.05% 27.98x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 3.08% 19.46x
Human Resources & Employee Management 1.27% 17.98x
Retail Industry News 1.35% 16.16x
Writing Resources 1.97% 15.96x
Marketing Professionals 3.42% 15.18x
Job Interview Process 1.10% 14.18x
Startup Investment 6.11% 13.95x
Assorted Topics (Business Support ToolsForm Templates) 0.52% 13.76x
Franchising 0.28% 13.22x
Learning & Development Products 5.05% 13.19x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male