Explore the Small Business Resources Audience
Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Small Business Resources audience.
INTERESTS
The Small Business Resources audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Small Business Resources audience is Business News Readers.
| Interest | Composition | Index |
| Business News Readers | 63.63% | 36.35x |
| Advertising Professionals | 31.13% | 21.51x |
| Business Decision Makers | 34.31% | 21.44x |
| COVID Vaccine Researchers | 27.64% | 19.02x |
| Techies | 31.44% | 18.35x |
| Market Intelligence Researchers | 28.77% | 18.11x |
| Tech News Enthusiasts | 27.28% | 18.06x |
| Executive and C-Suite | 22.62% | 18.02x |
| Mens Fitness Publication Readers | 22.71% | 18.01x |
| Women’s Lifestyle Blogs Researchers | 22.33% | 17.77x |
Composition Percentage:
The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
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APPAREL RETAILERS
The Small Business Resources audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Small Business Resources audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 1.77x |
| Lululemon | 0.01% | 1.33x |
| Coach | 0.02% | 1.30x |
| J. Crew | 0.02% | 1.29x |
| Banana Republic | 0.03% | 1.26x |
| American Eagle Outfitters | 0.03% | 1.19x |
| Jos A. Bank Clothiers | 0.02% | 1.18x |
| LOFT | 0.03% | 1.14x |
| Lane Bryant | 0.03% | 1.13x |
| Old Navy | 0.05% | 1.08x |
Composition Percentage:
The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
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WEBSITES
The Small Business Resources audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Small Business Resources audience is nationalmemo.com.
| Website | Composition | Index |
| nationalmemo.com | 1.07% | 38.68x |
| luxurycolumnist.com | 1.80% | 36.86x |
| ft.com | 1.24% | 36.80x |
| theboutiqueadventurer.com | 1.52% | 36.43x |
| fastcompany.com | 98.07% | 34.87x |
| businessnewsdaily.com | 2.62% | 33.94x |
| psypost.org | 8.80% | 33.46x |
| neurosciencenews.com | 5.79% | 31.79x |
| fitwirr.com | 2.94% | 31.00x |
| thenewstack.io | 2.50% | 30.25x |
Composition Percentage:
The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Small Business Resources audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.80% | 15.66x |
| Human Resources & Employee Management | 0.14% | 15.45x |
| Data Centers | 0.72% | 15.06x |
| Australia & New Zealand Media | 1.33% | 14.96x |
| Learning & Development Products | 0.09% | 14.05x |
| Liberal Media | 34.92% | 13.94x |
| Marketing Professionals | 0.23% | 13.73x |
| Travel, Food, Fashion & Fitness | 1.29% | 13.43x |
| Asia Travel | 14.56% | 13.43x |
| Photography | 6.64% | 13.42x |
Composition Percentage:
The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
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DEMOGRAPHICS
The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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