Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 2.4 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 54.36% 23.67x
Business Decision Makers 38.27% 16.12x
Advertising Professionals 32.06% 14.85x
Media Buying Professionals 30.00% 13.91x
Entrepreneurs 32.57% 13.42x
Executive and C-Suite 26.70% 13.24x
Market Intelligence Researchers 28.82% 12.63x
Web Design Researchers 35.13% 12.62x
Tech News Enthusiasts 27.01% 12.17x
Techies 26.80% 12.16x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Intermix.

Location Composition Index
Intermix 0.01% 1.92x
Bonobos 0.03% 1.89x
Armani 0.03% 1.81x
American Apparel 0.04% 1.77x
Club Monaco 0.02% 1.75x
Uniqlo 0.02% 1.69x
The North Face 0.02% 1.68x
Patagonia 0.01% 1.67x
Madewell 0.02% 1.65x
REI 0.02% 1.61x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is ryrob.com.

Website Composition Index
ryrob.com 1.12% 39.77x
pandadoc.com 1.54% 34.18x
vendhq.com 1.10% 33.54x
businessknowhow.com 1.47% 32.37x
bplans.com 2.45% 32.13x
getapp.com 2.15% 32.10x
merchantmaverick.com 3.97% 31.42x
businessnewsdaily.com 5.41% 31.41x
score.org 4.24% 29.80x
contentmarketinginstitute.com 1.52% 29.61x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 3.33% 20.19x
Human Resources & Employee Management 1.42% 18.17x
Writing Resources 2.25% 16.56x
Retail Industry News 1.50% 16.26x
Marketing Professionals 4.05% 15.48x
Job Interview Process 1.38% 14.28x
Startup Investment 7.07% 13.78x
Assorted Topics (Business Support ToolsForm Templates) 0.66% 13.75x
Franchising 0.30% 13.55x
Learning & Development Products 5.95% 12.50x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male