Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 6.1 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 38.89% 21.69x
Business Decision Makers 28.53% 15.55x
Advertising Professionals 21.14% 13.91x
Entrepreneurs 22.00% 13.45x
Media Buying Professionals 22.28% 13.32x
SEO Specialists 30.38% 13.04x
Web Design Researchers 27.37% 12.73x
Executive and C-Suite 19.63% 12.18x
Business Incorporating & LLC Filing Researchers 27.22% 12.02x
Techies 15.65% 11.65x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Everlane.

Location Composition Index
Everlane 0.02% 2.56x
Intermix 0.02% 1.92x
Supreme 0.02% 1.87x
Bonobos 0.12% 1.82x
Patagonia 0.03% 1.66x
Topshop 0.02% 1.62x
REI 0.03% 1.57x
Uniqlo 0.03% 1.54x
Club Monaco 0.03% 1.51x
Madewell 0.05% 1.49x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is businessnewsdaily.com.

Website Composition Index
businessnewsdaily.com 7.30% 34.29x
vendhq.com 1.09% 32.81x
businessknowhow.com 1.26% 32.36x
bplans.com 2.90% 31.63x
getapp.com 2.03% 30.84x
pandadoc.com 2.66% 30.48x
merchantmaverick.com 4.26% 29.74x
wordstream.com 2.69% 29.46x
contentmarketinginstitute.com 1.69% 29.32x
score.org 4.32% 29.00x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 3.85% 18.74x
Human Resources & Employee Management 1.57% 17.01x
Writing Resources 2.69% 14.82x
Retail Industry News 1.53% 14.21x
Marketing Professionals 4.77% 13.78x
Assorted Topics (Business Support ToolsForm Templates) 0.73% 12.55x
Job Interview Process 1.97% 12.39x
Franchising 0.35% 12.29x
Startup Investment 7.85% 12.29x
Learning & Development Products 6.67% 12.00x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male