Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 1.2 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 69.65% 45.74x
Advertising Professionals 30.68% 25.79x
Business Decision Makers 35.04% 24.31x
COVID Vaccine Researchers 27.47% 21.15x
Mens Fitness Publication Readers 19.93% 20.70x
Executive and C-Suite 20.18% 20.30x
Tech News Enthusiasts 29.45% 19.88x
Financial News Readers 20.15% 19.75x
United Kingdom News Readers 29.12% 19.69x
Women’s Lifestyle Blogs Researchers 20.10% 19.67x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.79x
J. Crew 0.01% 1.75x
Talbots 0.01% 1.46x
LOFT 0.02% 1.40x
Chicos 0.02% 1.39x
Lane Bryant 0.01% 1.30x
H&M 0.01% 1.30x
Buckle 0.02% 1.29x
Forever 21 0.01% 1.29x
Jos A. Bank Clothiers 0.01% 1.26x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is fastcompany.com.

Website Composition Index
fastcompany.com 98.34% 49.03x
thenewstack.io 1.48% 42.88x
fitwirr.com 3.30% 41.30x
luxurycolumnist.com 2.24% 39.05x
theconversation.com 2.06% 38.47x
psypost.org 11.12% 36.69x
3quarksdaily.com 1.10% 36.23x
theboutiqueadventurer.com 1.88% 35.68x
dailygalaxy.com 1.23% 33.52x
businessnewsdaily.com 2.00% 32.57x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.79% 18.40x
Human Resources & Employee Management 0.14% 17.25x
Marketing Professionals 0.20% 16.88x
Australia & New Zealand Media 1.38% 16.79x
Data Centers 0.63% 16.38x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 4.31% 15.69x
Learning & Development Products 0.08% 14.75x
Liberal Media 32.29% 14.64x
Travel, Food, Fashion & Fitness 1.78% 14.51x
Asia Travel 11.91% 14.26x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male