Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 2.1 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 62.15% 24.85x
Advertising Professionals 37.28% 15.62x
Business Decision Makers 40.76% 15.58x
Executive and C-Suite 29.03% 14.01x
Market Intelligence Researchers 33.03% 13.71x
Media Buying Professionals 32.45% 13.54x
Techies 32.79% 13.18x
Tech News Enthusiasts 32.40% 13.16x
Liberal News Readers 29.70% 12.85x
Financial News Readers 28.79% 12.62x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.79x
LOFT 0.01% 1.57x
White House Black Market 0.01% 1.53x
Banana Republic 0.01% 1.33x
Dressbarn 0.01% 1.31x
Chicos 0.01% 1.25x
Express 0.01% 1.25x
The Childrens Place 0.01% 1.14x
Mens Wearhouse 0.01% 1.11x
Victoria's Secret 0.01% 1.09x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is merchantmaverick.com.

Website Composition Index
merchantmaverick.com 1.66% 35.54x
score.org 1.61% 35.23x
hubspot.com 12.02% 34.56x
fitsmallbusiness.com 9.02% 32.60x
businessknowhow.com 1.81% 30.76x
recode.net 1.44% 26.93x
efinancialcareers.com 2.63% 26.56x
technologyreview.com 1.71% 26.03x
crn.com 1.65% 24.26x
fastcompany.com 82.27% 23.79x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 1.60% 19.68x
Human Resources & Employee Management 0.74% 19.08x
Retail Industry News 0.82% 17.61x
Marketing Professionals 1.94% 16.63x
Job Interview Process 0.47% 16.13x
Franchising 0.13% 16.02x
Learning & Development Products 2.30% 16.01x
Assorted Topics (Business Support ToolsForm Templates) 0.18% 15.44x
Writing Resources 0.88% 15.28x
Startup Investment 3.77% 14.83x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male