Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 5.1 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 60.23% 25.81x
Business Decision Makers 40.54% 17.11x
Advertising Professionals 34.71% 16.29x
Media Buying Professionals 31.20% 14.85x
Executive and C-Suite 28.68% 14.31x
Entrepreneurs 34.05% 14.24x
Market Intelligence Researchers 30.23% 14.03x
Tech News Enthusiasts 29.24% 13.25x
Techies 29.36% 13.18x
Web Design Researchers 34.83% 12.88x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.84x
REI 0.01% 1.76x
Urban Outfitters 0.03% 1.53x
The North Face 0.01% 1.53x
Free People 0.02% 1.51x
Madewell 0.02% 1.48x
American Apparel 0.02% 1.42x
Banana Republic 0.05% 1.38x
J. Crew 0.03% 1.36x
Hugo Boss 0.02% 1.33x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is getapp.com.

Website Composition Index
getapp.com 1.62% 33.49x
bplans.com 1.75% 33.44x
pandadoc.com 1.02% 32.68x
merchantmaverick.com 3.29% 31.44x
score.org 3.37% 31.31x
hubspot.com 24.04% 30.52x
contentmarketinginstitute.com 1.14% 30.46x
businessknowhow.com 1.76% 29.43x
saleshacker.com 1.05% 28.87x
cmswire.com 1.17% 28.51x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 2.89% 21.52x
Human Resources & Employee Management 1.18% 20.35x
Writing Resources 1.83% 18.09x
Retail Industry News 1.26% 17.90x
Marketing Professionals 3.19% 17.10x
Job Interview Process 1.00% 16.27x
Startup Investment 5.79% 15.65x
Franchising 0.26% 15.37x
Assorted Topics (Business Support ToolsForm Templates) 0.45% 15.16x
Learning & Development Products 4.65% 15.13x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male