Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 855.8 Thousand Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 855.8 thousand unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 73.01% 66.45x
Advertising Professionals 29.92% 33.71x
Mens Fitness Publication Readers 16.22% 27.21x
COVID Vaccine Researchers 25.77% 25.35x
Home Design Enthusiasts 16.03% 25.05x
Tech News Enthusiasts 28.85% 24.71x
Eco-Conscious Consumers 14.00% 24.41x
Women's Health Researchers 15.08% 24.18x
United Kingdom News Readers 28.90% 24.10x
Women's Fitness Enthusiasts 14.54% 24.08x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.38x
Madewell 0.01% 2.32x
Patagonia 0.01% 2.02x
White House Black Market 0.02% 1.63x
J. Crew 0.02% 1.63x
Hollister 0.01% 1.55x
Chicos 0.02% 1.48x
H&M 0.02% 1.47x
Lane Bryant 0.01% 1.47x
American Apparel 0.01% 1.42x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is fastcompany.com.

Website Composition Index
fastcompany.com 98.41% 76.07x
thenewstack.io 1.01% 64.95x
fitwirr.com 4.31% 64.14x
cityam.com 4.34% 57.21x
luxurycolumnist.com 2.67% 53.85x
3quarksdaily.com 1.63% 53.55x
businessnewsdaily.com 1.08% 52.46x
psypost.org 10.51% 46.18x
theboutiqueadventurer.com 2.34% 45.45x
theconversation.com 1.71% 45.26x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 2.21% 23.44x
Assorted Topics (Television, Origami, Men's Health) 0.77% 23.39x
Marketing Professionals 0.14% 22.95x
Retail Industry News 0.05% 21.79x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.34% 20.56x
Human Resources & Employee Management 0.14% 19.96x
Photography 7.84% 17.73x
Asia Travel 10.34% 17.16x
Local & Travel England - East Midlands 0.08% 16.89x
Data Centers 0.46% 16.81x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male