Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 4.8 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 46.36% 23.07x
Business Decision Makers 35.52% 15.68x
SEO Specialists 32.70% 15.00x
Media Buying Professionals 25.95% 13.59x
Advertising Professionals 24.85% 12.69x
Executive and C-Suite 20.13% 11.16x
Web Design Researchers 48.29% 10.70x
Business Communication Product Researchers 25.54% 10.69x
Australia Trip Planners 22.09% 10.43x
Venture Capitalists 25.14% 10.43x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 2.03x
Patagonia 0.01% 2.02x
Calvin Klein 0.01% 1.86x
Joe's Jeans 0.00% 1.83x
Levi Strauss 0.01% 1.79x
Intermix 0.01% 1.76x
REI 0.02% 1.75x
Free People 0.02% 1.74x
American Apparel 0.03% 1.72x
Armani 0.02% 1.69x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is mplans.com.

Website Composition Index
mplans.com 0.54% 65.00x
capterra.com 2.60% 57.98x
drift.com 0.10% 57.63x
newscred.com 0.29% 57.29x
bizible.com 0.21% 56.06x
datanyze.com 0.11% 55.83x
smetoolkit.org 0.10% 55.24x
searchenginejournal.com 0.15% 54.45x
fastbusinessplans.com 0.08% 54.17x
contentfac.com 0.10% 54.03x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 6.87% 25.10x
Human Resources & Employee Management 2.70% 22.80x
Retail Industry News 1.87% 19.23x
Writing Resources 4.26% 19.15x
Marketing Professionals 7.39% 18.40x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.25% 16.96x
Franchising 0.49% 16.82x
Startup Investment 9.70% 16.34x
Home Décor, Furniture, & Decorating 0.08% 15.95x
Cosmetics Business 0.96% 15.74x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000