Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 2.3 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 63.63% 36.35x
Advertising Professionals 31.13% 21.51x
Business Decision Makers 34.31% 21.44x
COVID Vaccine Researchers 27.64% 19.02x
Techies 31.44% 18.35x
Market Intelligence Researchers 28.77% 18.11x
Tech News Enthusiasts 27.28% 18.06x
Executive and C-Suite 22.62% 18.02x
Mens Fitness Publication Readers 22.71% 18.01x
Women’s Lifestyle Blogs Researchers 22.33% 17.77x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Madewell.

Location Composition Index
Madewell 0.01% 1.77x
Lululemon 0.01% 1.33x
Coach 0.02% 1.30x
J. Crew 0.02% 1.29x
Banana Republic 0.03% 1.26x
American Eagle Outfitters 0.03% 1.19x
Jos A. Bank Clothiers 0.02% 1.18x
LOFT 0.03% 1.14x
Lane Bryant 0.03% 1.13x
Old Navy 0.05% 1.08x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is nationalmemo.com.

Website Composition Index
nationalmemo.com 1.07% 38.68x
luxurycolumnist.com 1.80% 36.86x
ft.com 1.24% 36.80x
theboutiqueadventurer.com 1.52% 36.43x
fastcompany.com 98.07% 34.87x
businessnewsdaily.com 2.62% 33.94x
psypost.org 8.80% 33.46x
neurosciencenews.com 5.79% 31.79x
fitwirr.com 2.94% 31.00x
thenewstack.io 2.50% 30.25x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.80% 15.66x
Human Resources & Employee Management 0.14% 15.45x
Data Centers 0.72% 15.06x
Australia & New Zealand Media 1.33% 14.96x
Learning & Development Products 0.09% 14.05x
Liberal Media 34.92% 13.94x
Marketing Professionals 0.23% 13.73x
Travel, Food, Fashion & Fitness 1.29% 13.43x
Asia Travel 14.56% 13.43x
Photography 6.64% 13.42x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male