Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 2.3 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 73.32% 37.48x
Advertising Professionals 39.56% 22.46x
Business Decision Makers 42.47% 22.23x
Executive and C-Suite 32.71% 19.90x
Market Intelligence Researchers 37.10% 19.70x
Tech News Enthusiasts 34.56% 19.49x
Liberal News Readers 31.69% 19.33x
Techies 35.75% 19.31x
Media Buying Professionals 34.31% 19.07x
Mens Fitness Publication Readers 31.38% 18.91x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.55x
White House Black Market 0.01% 1.21x
Mens Wearhouse 0.01% 1.14x
Old Navy 0.02% 1.14x
Buckle 0.01% 1.03x
Express 0.01% 1.00x
Victoria's Secret 0.02% 0.99x
Carhartt 0.10% 0.97x
Journeys 0.01% 0.94x
The Childrens Place 0.01% 0.82x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is hubspot.com.

Website Composition Index
hubspot.com 5.57% 56.55x
fitsmallbusiness.com 4.26% 53.53x
businessknowhow.com 1.69% 45.26x
efinancialcareers.com 1.36% 44.65x
businessnewsdaily.com 11.15% 42.64x
luxurylaunches.com 2.40% 40.27x
japantoday.com 1.97% 37.69x
coindesk.com 1.55% 36.97x
newsbtc.com 1.00% 36.07x
androidpolice.com 8.05% 35.66x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 0.47% 27.63x
Retail Industry News 0.43% 25.14x
Work Productivity 0.85% 23.94x
Learning & Development Products 1.14% 23.69x
Marketing Professionals 1.08% 23.45x
Assorted Topics (Business Support ToolsForm Templates) 0.08% 22.88x
Job Interview Process 0.21% 21.82x
Institutional Investing 0.32% 21.02x
Franchising 0.05% 20.88x
Startup Investment 2.08% 20.74x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male