Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 2.6 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 67.77% 30.74x
Advertising Professionals 34.56% 18.37x
Business Decision Makers 37.09% 18.22x
Techies 34.24% 16.07x
Executive and C-Suite 27.52% 16.07x
COVID Vaccine Researchers 28.14% 16.01x
Market Intelligence Researchers 33.30% 15.69x
Tech News Enthusiasts 30.97% 15.59x
United Kingdom News Readers 32.22% 15.30x
Mens Fitness Publication Readers 27.76% 15.23x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.68x
White House Black Market 0.03% 1.48x
Talbots 0.02% 1.36x
LOFT 0.02% 1.34x
Banana Republic 0.02% 1.31x
Chicos 0.02% 1.29x
Gap 0.02% 1.20x
J. Crew 0.01% 1.19x
Dressbarn 0.02% 1.18x
Hollister 0.01% 1.18x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is luxurycolumnist.com.

Website Composition Index
luxurycolumnist.com 1.45% 36.42x
businessnewsdaily.com 4.17% 35.49x
arynews.tv 1.24% 33.52x
theboutiqueadventurer.com 1.38% 33.37x
nationalmemo.com 1.28% 33.27x
fastcompany.com 97.01% 31.54x
ft.com 1.59% 31.15x
androidpolice.com 1.26% 31.04x
luxurylaunches.com 5.01% 30.82x
neurosciencenews.com 6.61% 30.57x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.20% 16.79x
Human Resources & Employee Management 0.20% 16.68x
Marketing Professionals 0.36% 15.90x
Job Interview Process 0.09% 15.06x
Australia & New Zealand Media 1.90% 14.52x
Data Centers 0.85% 14.02x
Assorted Topics (Television, Origami, Men's Health) 0.95% 13.55x
Institutional Investing 0.03% 13.33x
Retail Industry News 0.09% 13.33x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.28% 13.20x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male