Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 5.7 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 55.55% 19.61x
Business Decision Makers 38.79% 13.68x
Advertising Professionals 31.81% 12.44x
Media Buying Professionals 31.37% 11.69x
Entrepreneurs 32.75% 11.38x
Executive and C-Suite 27.86% 11.04x
Web Design Researchers 35.50% 10.87x
SEO Specialists 38.47% 10.71x
Techies 24.68% 10.54x
Market Intelligence Researchers 28.39% 10.49x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Supreme.

Location Composition Index
Supreme 0.02% 2.31x
Everlane 0.01% 2.24x
Bonobos 0.16% 1.93x
REI 0.03% 1.69x
Topshop 0.03% 1.63x
Club Monaco 0.02% 1.51x
Intermix 0.01% 1.43x
Jos A. Bank Clothiers 0.39% 1.42x
Patagonia 0.01% 1.38x
Lululemon 0.06% 1.38x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is ryrob.com.

Website Composition Index
ryrob.com 1.46% 35.09x
businessnewsdaily.com 5.41% 34.23x
vendhq.com 1.08% 31.77x
businessknowhow.com 1.37% 31.18x
pandadoc.com 2.07% 30.65x
bplans.com 2.59% 30.38x
wordstream.com 2.03% 30.01x
getapp.com 2.13% 29.85x
merchantmaverick.com 4.15% 28.92x
contentmarketinginstitute.com 1.61% 28.72x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 3.54% 18.05x
Human Resources & Employee Management 1.49% 16.26x
Writing Resources 2.54% 14.46x
Retail Industry News 1.60% 13.88x
Marketing Professionals 4.44% 13.58x
Job Interview Process 1.72% 12.19x
Assorted Topics (Business Support ToolsForm Templates) 0.72% 12.18x
Startup Investment 7.67% 11.91x
Franchising 0.34% 11.91x
Learning & Development Products 6.24% 11.62x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male