Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 5.2 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 42.98% 22.04x
Business Decision Makers 32.68% 15.21x
SEO Specialists 30.39% 14.20x
Media Buying Professionals 24.38% 13.15x
Advertising Professionals 23.29% 12.69x
Executive and C-Suite 19.89% 11.09x
Business Communication Product Researchers 22.96% 10.42x
Venture Capitalists 23.36% 10.25x
Web Design Researchers 45.54% 10.22x
Business Book Readers 21.10% 10.17x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Everlane.

Location Composition Index
Everlane 0.00% 2.89x
Joe's Jeans 0.01% 1.92x
Lorna Jane 0.01% 1.90x
Intermix 0.01% 1.82x
Supreme 0.01% 1.79x
Patagonia 0.01% 1.73x
Levi Strauss 0.02% 1.69x
Club Monaco 0.01% 1.62x
Madewell 0.02% 1.60x
Kate Spade 0.02% 1.59x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is capterra.com.

Website Composition Index
capterra.com 1.91% 52.26x
grantcardone.com 1.19% 45.94x
vendhq.com 1.19% 45.55x
bplans.com 4.22% 44.75x
ryrob.com 2.16% 42.57x
contentmarketinginstitute.com 2.00% 42.51x
saleshacker.com 1.35% 42.26x
getapp.com 1.69% 42.06x
score.org 4.73% 41.42x
businessnewsdaily.com 16.22% 41.09x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 6.04% 23.35x
Human Resources & Employee Management 2.36% 21.46x
Writing Resources 3.92% 18.06x
Retail Industry News 1.76% 18.05x
Marketing Professionals 6.61% 17.38x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.07% 15.96x
Franchising 0.46% 15.82x
Startup Investment 8.67% 15.66x
Home Décor, Furniture, & Decorating 0.06% 15.08x
Cosmetics Business 0.86% 15.01x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male