Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 6.1 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 41.69% 20.57x
Business Decision Makers 31.23% 14.18x
Advertising Professionals 22.61% 12.50x
Media Buying Professionals 23.52% 12.42x
SEO Specialists 31.95% 12.38x
Executive and C-Suite 20.50% 10.82x
Market Intelligence Researchers 19.40% 9.89x
Tech News Enthusiasts 16.98% 9.78x
Entrepreneurs 37.45% 9.78x
Mens Fitness Publication Readers 14.66% 9.74x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Everlane.

Location Composition Index
Everlane 0.01% 3.21x
Joe's Jeans 0.01% 2.33x
Intermix 0.02% 2.29x
Calvin Klein 0.02% 1.99x
Club Monaco 0.02% 1.98x
Patagonia 0.03% 1.88x
Uniqlo 0.02% 1.85x
American Apparel 0.06% 1.78x
Supreme 0.02% 1.75x
Zara 0.05% 1.74x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is capterra.com.

Website Composition Index
capterra.com 1.18% 46.24x
grantcardone.com 1.02% 40.91x
vendhq.com 1.09% 40.82x
bplans.com 3.42% 38.87x
businessnewsdaily.com 12.22% 38.86x
getapp.com 1.76% 37.75x
ryrob.com 2.15% 37.66x
contentmarketinginstitute.com 1.77% 37.47x
merchantmaverick.com 3.97% 36.49x
saleshacker.com 1.33% 36.32x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 5.05% 21.61x
Human Resources & Employee Management 1.98% 19.81x
Writing Resources 3.28% 17.02x
Retail Industry News 1.55% 16.86x
Marketing Professionals 5.68% 16.28x
Assorted Topics (Business Support ToolsForm Templates) 0.91% 15.00x
Franchising 0.38% 14.79x
Cosmetics Business 0.71% 14.07x
Home Décor, Furniture, & Decorating 0.04% 13.94x
Startup Investment 8.61% 13.83x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male