Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 4.6 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 60.68% 27.00x
Business Decision Makers 39.82% 17.62x
Advertising Professionals 34.56% 17.09x
Executive and C-Suite 27.52% 15.06x
Media Buying Professionals 31.57% 15.01x
Entrepreneurs 34.35% 14.46x
Market Intelligence Researchers 31.13% 14.43x
Techies 29.25% 14.10x
Tech News Enthusiasts 28.93% 13.97x
Mens Fitness Publication Readers 25.56% 13.36x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.14x
Carhartt 0.11% 1.02x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is getapp.com.

Website Composition Index
getapp.com 1.34% 35.12x
bplans.com 1.46% 35.08x
merchantmaverick.com 2.86% 33.11x
score.org 2.89% 33.05x
hubspot.com 20.70% 32.35x
businessknowhow.com 1.81% 30.06x
fitsmallbusiness.com 14.80% 29.96x
marketingland.com 1.56% 28.17x
recode.net 2.71% 25.73x
fastcompany.com 75.34% 25.19x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 2.51% 22.68x
Human Resources & Employee Management 1.03% 21.29x
Retail Industry News 1.14% 18.98x
Writing Resources 1.52% 18.74x
Marketing Professionals 2.74% 18.16x
Job Interview Process 0.81% 17.39x
Franchising 0.22% 16.59x
Startup Investment 5.10% 16.43x
Assorted Topics (Business Support ToolsForm Templates) 0.36% 16.21x
Learning & Development Products 3.98% 16.19x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male