Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 334.3 Thousand Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 334.3 thousand unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 97.75% 62.80x
Advertising Professionals 46.40% 38.21x
United Kingdom News Readers 30.97% 33.72x
Small Business Opportunity Researchers 18.42% 33.37x
Women’s Lifestyle Blogs Researchers 13.24% 32.67x
Mens Fitness Publication Readers 25.51% 31.30x
COVID Vaccine Researchers 26.56% 29.55x
Women's Fitness Enthusiasts 24.33% 27.56x
Men's Health Researchers 21.14% 27.28x
Luxury Second Home Owners 14.57% 27.22x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 2.74x
Zumiez 0.01% 1.58x
Urban Outfitters 0.01% 1.34x
Maurices 0.02% 1.10x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is fastcompany.com.

Website Composition Index
fastcompany.com 98.30% 147.08x
fitwirr.com 5.23% 123.94x
readwrite.com 1.35% 99.40x
cityam.com 5.34% 97.20x
dezeen.com 1.25% 84.13x
techrepublic.com 2.27% 83.49x
3quarksdaily.com 2.36% 78.66x
luxurycolumnist.com 3.39% 70.82x
rappler.com 2.37% 67.56x
threatpost.com 1.54% 66.92x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.90% 41.17x
Human Resources & Employee Management 0.19% 37.98x
Australia & New Zealand Media 4.56% 34.64x
Marketing Professionals 0.09% 34.50x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 9.16% 31.62x
Quebec Vacations 1.40% 31.49x
Data Centers 0.46% 27.86x
Business News & Information Readers 0.07% 24.15x
Asia Travel 11.40% 22.16x
Photography 7.01% 20.94x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male