Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 6.2 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 39.50% 21.91x
Business Decision Makers 30.00% 15.32x
Advertising Professionals 21.67% 13.90x
Media Buying Professionals 22.61% 13.48x
SEO Specialists 31.31% 12.95x
Executive and C-Suite 20.50% 11.82x
Tech News Enthusiasts 17.11% 11.12x
Techies 15.63% 11.11x
Market Intelligence Researchers 18.87% 11.10x
Venture Capitalists 19.91% 10.97x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.32x
Mens Wearhouse 0.44% 1.13x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is businessnewsdaily.com.

Website Composition Index
businessnewsdaily.com 9.43% 36.31x
vendhq.com 1.08% 35.69x
businessknowhow.com 1.13% 34.74x
bplans.com 3.25% 33.65x
getapp.com 1.89% 33.30x
ryrob.com 2.34% 32.91x
contentmarketinginstitute.com 1.72% 32.47x
saleshacker.com 1.30% 32.42x
merchantmaverick.com 4.14% 32.15x
score.org 4.31% 31.54x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 4.37% 19.57x
Human Resources & Employee Management 1.73% 17.89x
Writing Resources 2.90% 15.42x
Retail Industry News 1.53% 15.00x
Marketing Professionals 5.18% 14.55x
Startup Investment 8.49% 12.53x
Job Interview Process 2.19% 12.51x
Learning & Development Products 7.58% 12.13x
Institutional Investing 1.62% 11.10x
Business News & Information Readers 8.04% 10.75x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male