Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 4.1 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 61.23% 28.22x
Business Decision Makers 39.08% 17.72x
Advertising Professionals 36.46% 17.41x
Media Buying Professionals 31.38% 15.43x
Market Intelligence Researchers 32.10% 15.26x
Executive and C-Suite 29.32% 15.18x
Techies 32.35% 14.47x
Tech News Enthusiasts 31.56% 14.44x
Entrepreneurs 33.58% 14.42x
Liberal News Readers 28.71% 13.98x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.27x
Victoria's Secret 0.01% 1.22x
Maurices 0.01% 1.02x
Mens Wearhouse 0.01% 1.01x
Carhartt 0.13% 0.97x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is bplans.com.

Website Composition Index
bplans.com 1.03% 39.61x
merchantmaverick.com 2.17% 37.65x
score.org 2.17% 37.50x
hubspot.com 15.70% 36.77x
fitsmallbusiness.com 11.56% 34.41x
businessknowhow.com 1.86% 32.35x
marketingland.com 1.14% 31.62x
recode.net 1.87% 28.14x
technologyreview.com 2.20% 27.07x
fastcompany.com 78.87% 26.96x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 1.88% 22.60x
Human Resources & Employee Management 0.85% 21.48x
Retail Industry News 0.92% 19.85x
Writing Resources 1.11% 18.35x
Marketing Professionals 2.14% 18.18x
Job Interview Process 0.59% 18.15x
Franchising 0.17% 17.85x
Learning & Development Products 2.91% 17.28x
Assorted Topics (Business Support ToolsForm Templates) 0.24% 17.04x
Startup Investment 4.22% 16.36x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male