Dstillery Audiences

SMALL BUSINESS RESOURCES

Audience Size: 3 Million Devices

Explore the Small Business Resources Audience

Below you'll find more information about the Small Business Resources audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Small Business Resources audience.

Dstillery Crafted Audiences

INTERESTS

The Small Business Resources audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Small Business Resources audience is Business News Readers.

Interest Composition Index
Business News Readers 70.74% 33.28x
Advertising Professionals 35.97% 19.87x
Business Decision Makers 39.21% 18.88x
Executive and C-Suite 28.77% 17.46x
Techies 33.49% 16.18x
Media Buying Professionals 30.64% 16.18x
Market Intelligence Researchers 34.27% 16.14x
Mens Fitness Publication Readers 29.31% 16.02x
United Kingdom News Readers 32.67% 15.98x
Financial News Readers 28.76% 15.90x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Interest attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Small Business Resources audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Small Business Resources audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 2.09x
H&M 0.01% 1.76x
Dressbarn 0.02% 1.49x
White House Black Market 0.02% 1.46x
LOFT 0.02% 1.44x
Chicos 0.02% 1.41x
J. Crew 0.01% 1.39x
Banana Republic 0.02% 1.35x
Lane Bryant 0.02% 1.30x
Jos A. Bank Clothiers 0.01% 1.23x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Location attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Web Insights

WEBSITES

The Small Business Resources audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Small Business Resources audience is fitsmallbusiness.com.

Website Composition Index
fitsmallbusiness.com 1.06% 43.71x
hubspot.com 1.39% 41.84x
businessnewsdaily.com 6.38% 36.92x
businessknowhow.com 1.41% 36.61x
luxurycolumnist.com 1.24% 36.59x
theboutiqueadventurer.com 1.19% 34.67x
arynews.tv 1.76% 31.10x
luxurylaunches.com 5.00% 31.09x
androidpolice.com 2.67% 30.98x
nationalmemo.com 1.57% 30.37x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Web attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Small Business Resources audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.46% 21.24x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 19.93x
Human Resources & Employee Management 0.29% 19.53x
Marketing Professionals 0.61% 19.43x
Franchising 0.02% 19.23x
Retail Industry News 0.20% 19.06x
Job Interview Process 0.12% 17.11x
Australia & New Zealand Media 2.56% 16.15x
Work Productivity 0.54% 15.98x
Business News & Information Readers 0.45% 15.68x
Composition Percentage: The overlap percentage between the Small Business Resources audience and the Content Affinity attribute.
Index: A comparison of the Small Business Resources audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Small Business Resources audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male