Dstillery Audiences

SMART TRAVEL

Audience Size: 799 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 799 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 68.36% 37.83x
Last Minute Travelers 48.75% 26.49x
Business Travelers 47.05% 25.96x
Credit Card Researchers 40.88% 22.36x
Travel Researchers 39.78% 22.15x
Discount Flight Searchers 34.28% 21.61x
Travel Book Readers 33.43% 21.42x
Travel Guide and Review Readers 37.61% 20.57x
Rideshare App Users 39.67% 20.40x
Credit Cards Rewards Researchers 32.36% 19.59x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Intermix.

Location Composition Index
Intermix 0.03% 3.14x
Club Monaco 0.06% 2.86x
Everlane 0.02% 2.69x
Bonobos 0.17% 2.35x
Calvin Klein 0.01% 2.21x
Johnston and Murphy 0.37% 2.20x
Saint Laurent Paris 0.02% 2.19x
Patagonia 0.04% 2.19x
Armani 0.10% 2.11x
Supreme 0.03% 2.11x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is sleepinginairports.net.

Website Composition Index
sleepinginairports.net 3.00% 208.90x
frugaltravelguy.com 7.20% 207.46x
thepointsguy.com 5.23% 200.96x
milecalc.com 2.10% 193.97x
travelskills.com 3.67% 189.09x
rewardexpert.com 8.17% 177.16x
insideflyer.com 1.04% 154.97x
elliott.org 3.15% 143.66x
travelcodex.com 6.69% 138.49x
seatmaestro.com 7.34% 137.42x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.40% 57.00x
European Museums, Restaurants & Events 6.90% 30.17x
Meeting Planning & Hotels 1.73% 28.38x
Washington D.C. Hotels 0.03% 28.21x
London Tourism 0.64% 27.35x
Private Aviation 10.25% 21.92x
Travel Adventure 27.16% 21.39x
Bags & Luggage 3.59% 21.08x
Men's Dress Shirt Shopping 2.09% 20.08x
London Tourism & Events 0.48% 19.77x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male