Dstillery Audiences

SMART TRAVEL

Audience Size: 101.9 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 101.9 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 75.64% 28.86x
Executive Travelers 39.98% 25.23x
Work Comes First Travelers 38.70% 24.96x
Caribbean Destination Reopening Researchers 36.44% 23.65x
Business Travelers 56.48% 23.10x
Global Destinations Reopening Researchers 37.23% 22.31x
Gift Card Researchers 41.65% 21.66x
Last Minute Travelers 57.56% 19.99x
Costco Deal Blog Readers 35.07% 19.68x
Family Adventures Travelers 32.22% 19.27x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Express.

Location Composition Index
Express 0.05% 3.34x
Eddie Bauer 0.02% 3.33x
Lululemon 0.02% 3.22x
Zumiez 0.03% 2.63x
J. Crew 0.02% 2.32x
Forever 21 0.02% 2.29x
White House Black Market 0.03% 2.07x
Journeys 0.04% 1.84x
Gymboree 0.02% 1.79x
Aeropostale 0.02% 1.58x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is flyertalk.com.

Website Composition Index
flyertalk.com 75.51% 256.35x
flightconnections.com 25.17% 209.66x
taxifarefinder.com 12.69% 144.24x
godsavethepoints.com 11.58% 142.12x
seatguru.com 11.53% 134.40x
princeoftravel.com 5.54% 102.83x
uponarriving.com 8.86% 86.23x
airliners.net 6.74% 78.93x
upgradedpoints.com 9.73% 72.26x
goingawesomeplaces.com 3.43% 67.56x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 5.02% 59.93x
Travel Adventure 14.90% 30.20x
Assorted Topics (Power Trains, Drones, Web Design) 0.76% 29.76x
Cruise Vacations 3.36% 27.48x
Caribbean Vacation 2.33% 27.46x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 25.42x
Business News & Information Readers 0.27% 24.67x
National Parks 0.32% 23.90x
Corporate Employment Pages 0.90% 23.74x
Community Planning & Transportation 0.72% 20.89x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male