Dstillery Audiences

SMART TRAVEL

Audience Size: 720.6 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 720.6 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 76.17% 25.89x
Business Travelers 56.72% 18.85x
Last Minute Travelers 56.80% 18.12x
Rideshare App Users 34.34% 17.26x
Credit Card Researchers 45.91% 16.05x
Travel Researchers 47.18% 15.20x
Travel Book Readers 40.73% 15.14x
Travel Guide and Review Readers 45.46% 14.98x
Discount Flight Searchers 40.21% 14.65x
Luxury Travel Researchers 39.35% 14.47x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is sleepinginairports.net.

Website Composition Index
sleepinginairports.net 1.70% 202.22x
frugaltravelguy.com 5.80% 200.91x
milecalc.com 1.90% 189.07x
travelskills.com 3.03% 183.67x
thepointsguy.com 2.74% 178.62x
rewardexpert.com 8.01% 172.99x
insideflyer.com 1.14% 161.38x
elliott.org 2.63% 149.57x
pointchaser.com 1.03% 142.07x
seatmaestro.com 7.23% 138.57x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.43% 56.70x
Washington D.C. Hotels 0.03% 35.12x
Meeting Planning & Hotels 1.64% 27.37x
European Museums, Restaurants & Events 5.95% 27.25x
London Tourism 0.45% 24.24x
Travel Adventure 24.30% 20.22x
Private Aviation 10.44% 19.78x
Bags & Luggage 3.35% 19.57x
Men's Dress Shirt Shopping 1.53% 18.00x
Mexico Travel 0.75% 16.83x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male