Dstillery Audiences

SMART TRAVEL

Audience Size: 836.4 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 836.4 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 66.32% 39.56x
Last Minute Travelers 49.43% 26.64x
Business Travelers 46.97% 26.39x
Credit Card Researchers 40.53% 23.38x
Discount Flight Searchers 36.98% 22.34x
Travel Book Readers 35.39% 21.33x
Rideshare App Users 40.66% 21.11x
Travel Researchers 41.61% 21.07x
Credit Cards Rewards Researchers 33.96% 20.51x
Travel Guide and Review Readers 37.57% 20.45x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 4.02x
Calvin Klein 0.02% 2.84x
Kate Spade 0.03% 2.68x
Bonobos 0.09% 2.67x
Ann Taylor 0.04% 2.63x
Joe's Jeans 0.01% 2.58x
Levi Strauss 0.02% 2.55x
American Apparel 0.09% 2.41x
Intermix 0.02% 2.35x
Everlane 0.01% 2.26x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is travelisfree.com.

Website Composition Index
travelisfree.com 1.67% 240.06x
frugaltravelguy.com 7.52% 201.45x
sleepinginairports.net 3.53% 196.32x
thepointsguy.com 6.01% 194.31x
travelskills.com 3.81% 184.65x
milecalc.com 2.01% 184.28x
rewardexpert.com 7.99% 174.58x
elliott.org 3.53% 133.26x
travelcodex.com 5.99% 130.79x
seatmaestro.com 6.66% 130.78x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.40% 57.37x
European Museums, Restaurants & Events 7.18% 30.72x
Meeting Planning & Hotels 1.70% 27.46x
London Tourism 0.72% 25.88x
Private Aviation 9.39% 22.88x
London Tourism & Events 0.53% 22.76x
Bags & Luggage 3.79% 22.38x
Travel Adventure 27.28% 22.34x
San Francisco Tourism 3.10% 20.84x
Men's Dress Shirt Shopping 2.18% 20.34x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male