Explore the Smart Travel Audience
Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 720.6 thousand unique devices whose actions qualify for the Smart Travel audience.
INTERESTS
The Smart Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 76.17% | 25.89x |
| Business Travelers | 56.72% | 18.85x |
| Last Minute Travelers | 56.80% | 18.12x |
| Rideshare App Users | 34.34% | 17.26x |
| Credit Card Researchers | 45.91% | 16.05x |
| Travel Researchers | 47.18% | 15.20x |
| Travel Book Readers | 40.73% | 15.14x |
| Travel Guide and Review Readers | 45.46% | 14.98x |
| Discount Flight Searchers | 40.21% | 14.65x |
| Luxury Travel Researchers | 39.35% | 14.47x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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WEBSITES
The Smart Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smart Travel audience is sleepinginairports.net.
| Website | Composition | Index |
| sleepinginairports.net | 1.70% | 202.22x |
| frugaltravelguy.com | 5.80% | 200.91x |
| milecalc.com | 1.90% | 189.07x |
| travelskills.com | 3.03% | 183.67x |
| thepointsguy.com | 2.74% | 178.62x |
| rewardexpert.com | 8.01% | 172.99x |
| insideflyer.com | 1.14% | 161.38x |
| elliott.org | 2.63% | 149.57x |
| pointchaser.com | 1.03% | 142.07x |
| seatmaestro.com | 7.23% | 138.57x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.43% | 56.70x |
| Washington D.C. Hotels | 0.03% | 35.12x |
| Meeting Planning & Hotels | 1.64% | 27.37x |
| European Museums, Restaurants & Events | 5.95% | 27.25x |
| London Tourism | 0.45% | 24.24x |
| Travel Adventure | 24.30% | 20.22x |
| Private Aviation | 10.44% | 19.78x |
| Bags & Luggage | 3.35% | 19.57x |
| Men's Dress Shirt Shopping | 1.53% | 18.00x |
| Mexico Travel | 0.75% | 16.83x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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DEMOGRAPHICS
The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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