Dstillery Audiences

SMART TRAVEL

Audience Size: 131.3 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 85.07% 37.53x
Executive Travelers 52.45% 28.68x
Business Travelers 68.33% 28.31x
Work Comes First Travelers 48.29% 26.14x
Costco Deal Blog Readers 43.64% 25.75x
Gift Card Researchers 46.07% 24.74x
Luxury Travel Researchers 42.77% 23.23x
Credit Card Researchers 43.04% 23.16x
Market Intelligence Researchers 42.37% 22.49x
Last Minute Travelers 62.21% 22.43x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Free People.

Location Composition Index
Free People 0.01% 5.65x
Jos A. Bank Clothiers 0.02% 3.18x
Buckle 0.03% 2.99x
Forever 21 0.01% 2.71x
Chicos 0.02% 2.38x
Journeys 0.03% 2.05x
Mens Wearhouse 0.02% 1.91x
Victoria's Secret 0.03% 1.91x
Gap 0.01% 1.62x
LOFT 0.01% 1.61x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is flyertalk.com.

Website Composition Index
flyertalk.com 80.65% 296.68x
travelcodex.com 10.87% 272.07x
airlinegeeks.com 9.00% 187.05x
godsavethepoints.com 17.32% 162.44x
taxifarefinder.com 8.49% 153.98x
seatguru.com 8.53% 145.18x
paddleyourownkanoo.com 19.95% 102.10x
travelpulse.com 9.74% 97.13x
uscreditcardguide.com 3.83% 96.16x
airliners.net 7.66% 90.24x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.76% 75.90x
Meeting Planning & Hotels 0.77% 61.57x
Private Aviation 7.67% 56.65x
Travel Adventure 13.87% 45.13x
Toronto Tourism 0.99% 35.86x
Institutional Investing 0.54% 35.50x
Retail Industry News 0.59% 34.94x
Cuba & Mexico Media 0.63% 33.56x
Assorted Topics (Power Trains, Drones, Web Design) 1.78% 33.35x
San Francisco Tourism 0.24% 33.00x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male