Dstillery Audiences

SMART TRAVEL

Audience Size: 1 Million Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 65.92% 32.19x
Last Minute Travelers 50.97% 23.10x
Business Travelers 45.20% 22.95x
Credit Card Researchers 40.90% 18.27x
Rideshare App Users 42.36% 17.98x
Discount Flight Searchers 25.81% 17.69x
United Arab Emirates Trip Planners 39.14% 17.04x
Travel Book Readers 34.10% 16.41x
Luxury Travel Researchers 27.96% 16.17x
Private Jet Traveler 29.90% 15.27x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Madewell.

Location Composition Index
Madewell 0.04% 2.86x
Levi Strauss 0.03% 2.58x
Intermix 0.02% 2.53x
Club Monaco 0.02% 2.48x
American Apparel 0.06% 2.30x
Hugo Boss 0.03% 2.28x
Uniqlo 0.02% 2.16x
Armani 0.04% 2.07x
Zara 0.05% 2.04x
Urban Outfitters 0.07% 2.02x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is expertflyer.com.

Website Composition Index
expertflyer.com 2.37% 281.79x
seatplans.com 1.96% 225.14x
frugaltravelguy.com 8.66% 223.01x
faredealalert.com 1.14% 214.55x
travelskills.com 4.36% 209.90x
sleepinginairports.net 5.26% 209.58x
thepointsguy.com 8.67% 209.35x
rewardexpert.com 7.61% 198.61x
milecalc.com 2.06% 193.98x
seatmaestro.com 5.43% 154.22x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.43% 42.23x
European Museums, Restaurants & Events 7.80% 29.64x
London Tourism 0.89% 23.15x
Private Aviation 7.86% 22.05x
London Tourism & Events 0.61% 22.02x
Travel Adventure 26.99% 22.02x
Meeting Planning & Hotels 1.58% 21.93x
Bags & Luggage 3.75% 19.89x
Local & Travel England - East Midlands 0.25% 19.40x
San Francisco Tourism 3.41% 18.74x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male