Dstillery Audiences

SMART TRAVEL

Audience Size: 42.3 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 42.3 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 82.15% 28.89x
Business Travelers 62.89% 21.86x
Executive Travelers 48.56% 19.99x
Last Minute Travelers 57.35% 18.06x
Market Intelligence Researchers 41.93% 17.40x
Work Comes First Travelers 46.00% 16.82x
Credit Card Researchers 44.32% 16.70x
Executive and C-Suite 34.55% 16.67x
Luxury Travel Researchers 43.18% 16.39x
Gift Card Researchers 43.64% 16.25x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 6.11x
REI 0.01% 5.52x
J. Crew 0.03% 4.95x
Jos A. Bank Clothiers 0.02% 3.13x
Express 0.02% 2.20x
The Childrens Place 0.02% 1.70x
American Eagle Outfitters 0.01% 1.67x
Journeys 0.02% 1.61x
Chicos 0.01% 1.39x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is seatmaestro.com.

Website Composition Index
seatmaestro.com 3.88% 209.02x
elliott.org 3.72% 185.26x
theflightdeal.com 4.25% 169.98x
flyertalk.com 81.34% 137.77x
pointswithacrew.com 4.62% 130.80x
flightconnections.com 4.89% 126.90x
travelcodex.com 12.05% 120.55x
gototravelgal.com 2.92% 110.22x
godsavethepoints.com 17.24% 103.13x
taxifarefinder.com 9.01% 101.92x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.60% 68.13x
Meeting Planning & Hotels 1.10% 39.78x
European Museums, Restaurants & Events 3.03% 39.08x
Private Aviation 9.72% 32.45x
San Francisco Tourism 0.61% 28.36x
Travel Adventure 18.95% 25.76x
Institutional Investing 1.19% 23.23x
Scuba Diving 0.13% 22.55x
Retail Industry News 0.98% 20.93x
Mexico Travel 0.28% 20.44x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male