Dstillery Audiences

SMART TRAVEL

Audience Size: 213.6 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 213.6 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 76.69% 30.90x
Executive Travelers 44.40% 24.36x
Business Travelers 59.51% 23.65x
Work Comes First Travelers 41.03% 23.19x
Caribbean Destination Reopening Researchers 33.97% 22.34x
Global Destinations Reopening Researchers 33.59% 22.15x
Gift Card Researchers 42.87% 21.68x
Costco Deal Blog Readers 38.04% 20.81x
Last Minute Travelers 59.97% 20.71x
Travel Book Readers 34.59% 19.13x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Gap.

Location Composition Index
Gap 0.04% 3.40x
H&M 0.02% 3.08x
Eddie Bauer 0.02% 2.53x
Lane Bryant 0.03% 2.48x
Dressbarn 0.02% 2.17x
Journeys 0.03% 2.05x
Chicos 0.02% 1.75x
Old Navy 0.04% 1.68x
The Childrens Place 0.03% 1.67x
Jos A. Bank Clothiers 0.02% 1.57x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is businesstraveller.com.

Website Composition Index
businesstraveller.com 8.26% 274.44x
travelcodex.com 10.01% 214.07x
gototravelgal.com 4.99% 206.81x
flyertalk.com 79.02% 182.62x
airwaysmag.com 4.86% 159.99x
mymoneyblog.com 4.92% 154.27x
flightconnections.com 17.54% 147.47x
airlinegeeks.com 7.05% 145.32x
executivetraveller.com 6.58% 130.03x
godsavethepoints.com 16.35% 123.48x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.95% 69.95x
Private Aviation 5.88% 56.69x
Meeting Planning & Hotels 0.53% 52.67x
Cuba & Mexico Media 0.30% 34.87x
Toronto Tourism 0.45% 31.75x
Assorted Topics (Power Trains, Drones, Web Design) 0.83% 31.09x
Weather Information 0.29% 30.95x
Travel Adventure 15.43% 29.22x
Caribbean Vacation 1.85% 29.10x
Cruise Vacations 4.97% 28.87x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male