Dstillery Audiences

SMART TRAVEL

Audience Size: 895.2 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 895.2 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 67.07% 32.91x
Last Minute Travelers 50.84% 23.67x
Business Travelers 47.95% 22.94x
Credit Card Researchers 41.90% 19.82x
Rideshare App Users 42.03% 18.42x
Discount Flight Searchers 39.82% 18.21x
Travel Book Readers 37.40% 17.59x
Luxury Travel Researchers 30.72% 17.34x
United Arab Emirates Trip Planners 41.22% 17.01x
Mens Business Clothes Shoppers 35.61% 16.16x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Everlane.

Location Composition Index
Everlane 0.01% 4.00x
Levi Strauss 0.05% 3.98x
Club Monaco 0.03% 3.43x
Joe's Jeans 0.02% 3.29x
Intermix 0.03% 3.09x
Zara 0.08% 2.66x
Armani 0.07% 2.64x
Uniqlo 0.04% 2.63x
Ralph Lauren 0.02% 2.42x
Calvin Klein 0.02% 2.41x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is expertflyer.com.

Website Composition Index
expertflyer.com 1.82% 319.04x
seatplans.com 1.53% 256.74x
frugaltravelguy.com 8.06% 243.11x
sleepinginairports.net 4.17% 233.51x
thepointsguy.com 6.94% 230.17x
travelskills.com 4.06% 225.98x
milecalc.com 1.99% 219.07x
rewardexpert.com 8.00% 214.87x
seatmaestro.com 5.98% 158.18x
estimatefares.com 2.67% 154.10x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.40% 55.23x
Washington D.C. Hotels 0.06% 34.17x
European Museums, Restaurants & Events 7.92% 32.78x
London Tourism 0.87% 27.52x
Meeting Planning & Hotels 1.66% 25.67x
Home Décor, Furniture, & Decorating 0.08% 24.46x
Private Aviation 9.05% 24.43x
London Tourism & Events 0.56% 24.17x
Travel Adventure 27.45% 24.00x
Bags & Luggage 3.88% 23.10x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male