Dstillery Audiences

SMART TRAVEL

Audience Size: 10.3 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 36.64% 45.94x
Credit Cards Rewards Researchers 56.85% 41.75x
Sightseeing Travelers 42.47% 34.63x
Business Travelers 63.01% 33.51x
Travel Researchers 30.14% 30.84x
Luxury Boutique Hotel Researchers 51.03% 30.34x
Vacation Planners 41.44% 29.16x
Luxury Second Home Owners 15.07% 28.73x
Luxury Travel Researchers 31.85% 28.19x
Gift Card Researchers 19.18% 28.15x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 2.87x
Lane Bryant 0.02% 1.97x
Belk 0.01% 1.87x
Aeropostale 0.02% 1.69x
Zumiez 0.02% 1.46x
Maurices 0.04% 1.30x
Old Navy 0.03% 1.27x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is onemileatatime.com.

Website Composition Index
onemileatatime.com 35.27% 68.70x
upgradedpoints.com 41.08% 61.31x
fodors.com 15.35% 30.46x
frommers.com 8.80% 26.74x
traveloffpath.com 9.65% 25.59x
oyster.com 11.29% 24.55x
tripsavvy.com 18.37% 22.08x
cntraveler.com 17.36% 20.77x
dailyhive.com 6.21% 18.95x
thecrazytourist.com 8.94% 18.63x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 9.93% 41.43x
Quebec Vacations 1.76% 39.34x
Caribbean Vacation 2.09% 37.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 25.42x
Vancouver British Columbia Research Cluster 1.63% 25.37x
Private Aviation 4.64% 23.47x
Canada Culture and Tourism 3.79% 20.13x
Cruise Vacations 2.22% 19.55x
Canada Consumer Product Cluster 0.65% 15.87x
Electronic Accessories 1.70% 15.34x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male