Dstillery Audiences

SMART TRAVEL

Audience Size: 643.4 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 643.4 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 76.55% 31.44x
Business Travelers 60.68% 23.67x
Last Minute Travelers 54.67% 20.45x
Executive Travelers 43.93% 19.79x
Luxury Travel Researchers 38.05% 17.21x
Credit Card Researchers 39.53% 17.17x
Market Intelligence Researchers 37.85% 17.08x
Executive and C-Suite 34.06% 17.04x
Work Comes First Travelers 38.65% 16.85x
Gift Card Researchers 38.45% 16.78x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is American Apparel.

Location Composition Index
American Apparel 0.02% 3.73x
Free People 0.01% 3.38x
Uniqlo 0.01% 2.81x
Brooks Brothers 0.01% 2.80x
Hugo Boss 0.01% 2.76x
Jos A. Bank Clothiers 0.02% 2.30x
J. Crew 0.02% 2.09x
Banana Republic 0.03% 2.08x
LOFT 0.03% 1.99x
Urban Outfitters 0.01% 1.93x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is frugaltravelguy.com.

Website Composition Index
frugaltravelguy.com 2.67% 188.09x
rewardexpert.com 4.36% 168.65x
seatmaestro.com 4.81% 147.15x
insideflyer.com 1.18% 135.21x
theflightdeal.com 4.49% 124.50x
uberestimate.com 3.74% 118.28x
airchina.us 2.67% 112.47x
jeffsetter.com 1.19% 110.65x
elliott.org 3.68% 108.90x
estimatefares.com 2.10% 106.23x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.40% 56.78x
European Museums, Restaurants & Events 3.77% 32.35x
Meeting Planning & Hotels 1.21% 30.96x
London Tourism 0.16% 27.20x
Private Aviation 9.69% 24.66x
Travel Adventure 19.24% 22.46x
Bags & Luggage 2.48% 20.09x
Environmentally Friendly Cars 0.05% 19.91x
San Francisco Tourism 0.78% 18.89x
Scotland Travel 0.21% 18.18x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male