Dstillery Audiences

SMART TRAVEL

Audience Size: 718.1 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 718.1 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 76.73% 29.38x
Business Travelers 57.81% 22.23x
Last Minute Travelers 55.79% 20.14x
Credit Card Researchers 43.44% 16.82x
Gift Card Researchers 41.23% 16.77x
Rideshare App Users 30.69% 16.68x
Travel Researchers 42.62% 16.43x
Travel Guide and Review Readers 43.33% 16.18x
Luxury Travel Researchers 38.56% 16.06x
Travel Book Readers 40.10% 15.84x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Topshop.

Location Composition Index
Topshop 0.01% 3.90x
Calvin Klein 0.01% 3.25x
Intermix 0.02% 3.19x
Armani 0.05% 2.65x
Zara 0.05% 2.59x
Lorna Jane 0.01% 2.51x
Bonobos 0.03% 2.32x
Urban Outfitters 0.08% 2.28x
Ann Taylor 0.04% 2.25x
LL Bean 0.01% 2.21x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is frugaltravelguy.com.

Website Composition Index
frugaltravelguy.com 4.69% 215.06x
travelskills.com 2.46% 201.58x
milecalc.com 2.07% 199.68x
thepointsguy.com 1.87% 188.16x
rewardexpert.com 7.10% 179.04x
elliott.org 2.06% 172.86x
seatmaestro.com 6.75% 151.10x
pointchaser.com 1.50% 149.63x
gototravelgal.com 1.97% 143.28x
theflightdeal.com 5.69% 142.80x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.38% 57.04x
European Museums, Restaurants & Events 4.96% 29.99x
Meeting Planning & Hotels 1.52% 29.10x
London Tourism 0.29% 24.36x
Private Aviation 10.23% 22.38x
Travel Adventure 20.88% 22.37x
Bags & Luggage 2.73% 19.46x
Environmentally Friendly Cars 0.08% 18.01x
Mexico Travel 0.54% 16.85x
San Francisco Tourism 1.53% 16.71x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male