Explore the Smart Travel Audience
Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the Smart Travel audience.
INTERESTS
The Smart Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smart Travel audience is Business Travelers.
| Interest | Composition | Index |
| Business Travelers | 51.41% | 35.19x |
| Sightseeing Travelers | 38.03% | 31.27x |
| Vacation Planners | 37.32% | 30.71x |
| Luxury Hotel Guests | 44.37% | 30.50x |
| Travel Researchers | 30.05% | 29.48x |
| Luxury Travel Researchers | 28.87% | 26.35x |
| Work Comes First Travelers | 12.91% | 26.11x |
| Car Rental Shoppers | 39.20% | 25.81x |
| Global Destinations Reopening Researchers | 30.99% | 24.42x |
| Gift Card Researchers | 25.82% | 23.23x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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APPAREL RETAILERS
The Smart Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smart Travel audience is Gap.
| Location | Composition | Index |
| Gap | 0.04% | 3.20x |
| Lane Bryant | 0.02% | 1.97x |
| Urban Outfitters | 0.02% | 1.94x |
| Belk | 0.01% | 1.87x |
| Express | 0.02% | 1.72x |
| Buckle | 0.02% | 1.64x |
| Zumiez | 0.02% | 1.46x |
| Journeys | 0.01% | 1.37x |
| Old Navy | 0.02% | 1.33x |
| Gymboree | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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WEBSITES
The Smart Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smart Travel audience is flyertalk.com.
| Website | Composition | Index |
| flyertalk.com | 78.71% | 316.04x |
| flightconnections.com | 49.71% | 277.64x |
| princeoftravel.com | 10.64% | 94.75x |
| upgradedpoints.com | 39.03% | 67.45x |
| onemileatatime.com | 34.81% | 62.09x |
| schengenvisainfo.com | 5.85% | 49.65x |
| johnnyjet.com | 4.44% | 35.41x |
| flightradar24.com | 9.47% | 34.67x |
| nomadicmatt.com | 5.47% | 34.64x |
| cruisecritic.com | 4.78% | 32.37x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smart Travel audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 3.46% | 56.23x |
| Travel Adventure | 10.63% | 31.39x |
| Caribbean Vacation | 2.33% | 29.74x |
| Canada Tax and Finance Research Cluster | 0.81% | 26.06x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.25% | 25.42x |
| International Travel | 0.81% | 20.60x |
| Quebec Vacations | 1.42% | 20.27x |
| Cruise Vacations | 2.42% | 19.83x |
| Canadian Lifestyle | 1.76% | 15.02x |
| Vancouver British Columbia Research Cluster | 1.47% | 14.54x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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DEMOGRAPHICS
The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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