Dstillery Audiences

SMART TRAVEL

Audience Size: 45.6 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Business Travelers.

Interest Composition Index
Business Travelers 51.41% 35.19x
Sightseeing Travelers 38.03% 31.27x
Vacation Planners 37.32% 30.71x
Luxury Hotel Guests 44.37% 30.50x
Travel Researchers 30.05% 29.48x
Luxury Travel Researchers 28.87% 26.35x
Work Comes First Travelers 12.91% 26.11x
Car Rental Shoppers 39.20% 25.81x
Global Destinations Reopening Researchers 30.99% 24.42x
Gift Card Researchers 25.82% 23.23x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Gap.

Location Composition Index
Gap 0.04% 3.20x
Lane Bryant 0.02% 1.97x
Urban Outfitters 0.02% 1.94x
Belk 0.01% 1.87x
Express 0.02% 1.72x
Buckle 0.02% 1.64x
Zumiez 0.02% 1.46x
Journeys 0.01% 1.37x
Old Navy 0.02% 1.33x
Gymboree 0.02% 1.29x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is flyertalk.com.

Website Composition Index
flyertalk.com 78.71% 316.04x
flightconnections.com 49.71% 277.64x
princeoftravel.com 10.64% 94.75x
upgradedpoints.com 39.03% 67.45x
onemileatatime.com 34.81% 62.09x
schengenvisainfo.com 5.85% 49.65x
johnnyjet.com 4.44% 35.41x
flightradar24.com 9.47% 34.67x
nomadicmatt.com 5.47% 34.64x
cruisecritic.com 4.78% 32.37x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 3.46% 56.23x
Travel Adventure 10.63% 31.39x
Caribbean Vacation 2.33% 29.74x
Canada Tax and Finance Research Cluster 0.81% 26.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 25.42x
International Travel 0.81% 20.60x
Quebec Vacations 1.42% 20.27x
Cruise Vacations 2.42% 19.83x
Canadian Lifestyle 1.76% 15.02x
Vancouver British Columbia Research Cluster 1.47% 14.54x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male