SMART TRAVEL

Audience Size: 1.1 Million Devices

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Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Smart Travel audience.

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest	Composition	Index
Travel Reward Points Enthusiasts	67.03%	30.39x
Business Travelers	45.87%	22.21x
Last Minute Travelers	53.33%	21.87x
Rideshare App Users	42.78%	18.04x
Credit Card Researchers	40.97%	17.11x
United Arab Emirates Trip Planners	39.50%	16.49x
Travel Industry	31.90%	15.91x
Luxury Travel Researchers	26.86%	15.35x
Private Jet Traveler	29.08%	14.46x
Ride Share Drivers	32.55%	14.41x

Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.

Index: A comparison of the Smart Travel audience to the internet population.

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Zara.

Location	Composition	Index
Zara	0.05%	2.84x
Intermix	0.02%	2.68x
American Apparel	0.06%	2.49x
Levi Strauss	0.02%	2.46x
Calvin Klein	0.01%	2.46x
Patagonia	0.01%	2.40x
Club Monaco	0.01%	2.26x
REI	0.03%	2.22x
Brooks Brothers	0.05%	2.01x
Kate Spade	0.03%	2.00x

Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.

Index: A comparison of the Smart Travel audience to the internet population.

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is frugaltravelguy.com.

Website	Composition	Index
frugaltravelguy.com	9.04%	221.31x
faredealalert.com	1.14%	211.69x
seatplans.com	2.35%	210.39x
travelskills.com	4.58%	209.50x
thepointsguy.com	9.88%	206.32x
rewardexpert.com	7.04%	203.10x
sleepinginairports.net	6.07%	201.50x
milecalc.com	1.93%	187.98x
seatmaestro.com	5.20%	157.81x
theflightdeal.com	8.36%	147.95x

Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.

Index: A comparison of the Smart Travel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity	Composition	Index
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales)	0.41%	34.30x
European Museums, Restaurants & Events	7.71%	28.44x
London Tourism & Events	0.68%	23.02x
London Tourism	0.96%	21.44x
Home Décor, Furniture, & Decorating	0.11%	21.37x
Travel Adventure	26.27%	21.12x
Private Aviation	7.29%	20.96x
Local & Travel England - East Midlands	0.24%	20.26x
Bags & Luggage	3.47%	19.98x
Meeting Planning & Hotels	1.56%	19.83x

Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.

Index: A comparison of the Smart Travel audience to the internet population.

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999