Explore the Smart Travel Audience
Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 643.4 thousand unique devices whose actions qualify for the Smart Travel audience.
INTERESTS
The Smart Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 76.55% | 31.44x |
| Business Travelers | 60.68% | 23.67x |
| Last Minute Travelers | 54.67% | 20.45x |
| Executive Travelers | 43.93% | 19.79x |
| Luxury Travel Researchers | 38.05% | 17.21x |
| Credit Card Researchers | 39.53% | 17.17x |
| Market Intelligence Researchers | 37.85% | 17.08x |
| Executive and C-Suite | 34.06% | 17.04x |
| Work Comes First Travelers | 38.65% | 16.85x |
| Gift Card Researchers | 38.45% | 16.78x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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APPAREL RETAILERS
The Smart Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smart Travel audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.02% | 3.73x |
| Free People | 0.01% | 3.38x |
| Uniqlo | 0.01% | 2.81x |
| Brooks Brothers | 0.01% | 2.80x |
| Hugo Boss | 0.01% | 2.76x |
| Jos A. Bank Clothiers | 0.02% | 2.30x |
| J. Crew | 0.02% | 2.09x |
| Banana Republic | 0.03% | 2.08x |
| LOFT | 0.03% | 1.99x |
| Urban Outfitters | 0.01% | 1.93x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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WEBSITES
The Smart Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smart Travel audience is frugaltravelguy.com.
| Website | Composition | Index |
| frugaltravelguy.com | 2.67% | 188.09x |
| rewardexpert.com | 4.36% | 168.65x |
| seatmaestro.com | 4.81% | 147.15x |
| insideflyer.com | 1.18% | 135.21x |
| theflightdeal.com | 4.49% | 124.50x |
| uberestimate.com | 3.74% | 118.28x |
| airchina.us | 2.67% | 112.47x |
| jeffsetter.com | 1.19% | 110.65x |
| elliott.org | 3.68% | 108.90x |
| estimatefares.com | 2.10% | 106.23x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.40% | 56.78x |
| European Museums, Restaurants & Events | 3.77% | 32.35x |
| Meeting Planning & Hotels | 1.21% | 30.96x |
| London Tourism | 0.16% | 27.20x |
| Private Aviation | 9.69% | 24.66x |
| Travel Adventure | 19.24% | 22.46x |
| Bags & Luggage | 2.48% | 20.09x |
| Environmentally Friendly Cars | 0.05% | 19.91x |
| San Francisco Tourism | 0.78% | 18.89x |
| Scotland Travel | 0.21% | 18.18x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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DEMOGRAPHICS
The Smart Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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