Explore the Smart Travel Audience
Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 213.6 thousand unique devices whose actions qualify for the Smart Travel audience.
INTERESTS
The Smart Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 76.69% | 30.90x |
| Executive Travelers | 44.40% | 24.36x |
| Business Travelers | 59.51% | 23.65x |
| Work Comes First Travelers | 41.03% | 23.19x |
| Caribbean Destination Reopening Researchers | 33.97% | 22.34x |
| Global Destinations Reopening Researchers | 33.59% | 22.15x |
| Gift Card Researchers | 42.87% | 21.68x |
| Costco Deal Blog Readers | 38.04% | 20.81x |
| Last Minute Travelers | 59.97% | 20.71x |
| Travel Book Readers | 34.59% | 19.13x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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APPAREL RETAILERS
The Smart Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smart Travel audience is Gap.
| Location | Composition | Index |
| Gap | 0.04% | 3.40x |
| H&M | 0.02% | 3.08x |
| Eddie Bauer | 0.02% | 2.53x |
| Lane Bryant | 0.03% | 2.48x |
| Dressbarn | 0.02% | 2.17x |
| Journeys | 0.03% | 2.05x |
| Chicos | 0.02% | 1.75x |
| Old Navy | 0.04% | 1.68x |
| The Childrens Place | 0.03% | 1.67x |
| Jos A. Bank Clothiers | 0.02% | 1.57x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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WEBSITES
The Smart Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smart Travel audience is businesstraveller.com.
| Website | Composition | Index |
| businesstraveller.com | 8.26% | 274.44x |
| travelcodex.com | 10.01% | 214.07x |
| gototravelgal.com | 4.99% | 206.81x |
| flyertalk.com | 79.02% | 182.62x |
| airwaysmag.com | 4.86% | 159.99x |
| mymoneyblog.com | 4.92% | 154.27x |
| flightconnections.com | 17.54% | 147.47x |
| airlinegeeks.com | 7.05% | 145.32x |
| executivetraveller.com | 6.58% | 130.03x |
| godsavethepoints.com | 16.35% | 123.48x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smart Travel audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 0.95% | 69.95x |
| Private Aviation | 5.88% | 56.69x |
| Meeting Planning & Hotels | 0.53% | 52.67x |
| Cuba & Mexico Media | 0.30% | 34.87x |
| Toronto Tourism | 0.45% | 31.75x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.83% | 31.09x |
| Weather Information | 0.29% | 30.95x |
| Travel Adventure | 15.43% | 29.22x |
| Caribbean Vacation | 1.85% | 29.10x |
| Cruise Vacations | 4.97% | 28.87x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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DEMOGRAPHICS
The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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