Dstillery Audiences

SMART TRAVEL

Audience Size: 462.4 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 462.4 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 79.88% 33.86x
Business Travelers 61.07% 25.17x
Executive Travelers 48.08% 21.67x
Last Minute Travelers 56.40% 20.92x
Market Intelligence Researchers 37.61% 19.52x
Executive and C-Suite 32.21% 18.99x
Credit Card Researchers 41.32% 18.63x
Luxury Travel Researchers 38.93% 18.28x
Gift Card Researchers 39.20% 18.20x
Work Comes First Travelers 43.12% 18.08x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 2.81x
Gap 0.01% 2.37x
American Eagle Outfitters 0.01% 2.26x
Zumiez 0.01% 2.09x
LOFT 0.01% 2.00x
Victoria's Secret 0.02% 1.89x
Dressbarn 0.01% 1.76x
Chicos 0.01% 1.56x
Lane Bryant 0.01% 1.41x
Maurices 0.02% 1.27x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is rewardexpert.com.

Website Composition Index
rewardexpert.com 3.60% 217.94x
seatmaestro.com 4.22% 194.28x
elliott.org 3.78% 166.50x
theflightdeal.com 4.37% 159.58x
airchina.us 2.28% 155.27x
uberestimate.com 2.96% 152.10x
estimatefares.com 1.74% 137.68x
flyertalk.com 80.53% 129.73x
flightconnections.com 4.25% 123.54x
pointswithacrew.com 4.49% 123.32x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.51% 73.05x
Meeting Planning & Hotels 1.11% 38.28x
European Museums, Restaurants & Events 3.07% 37.57x
London Tourism 0.14% 36.28x
Private Aviation 9.46% 30.52x
Travel Adventure 18.55% 26.27x
San Francisco Tourism 0.61% 25.14x
Mexico Travel 0.31% 22.00x
Institutional Investing 1.22% 21.86x
Bags & Luggage 2.34% 21.61x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male