Dstillery Audiences

SMART TRAVEL

Audience Size: 113.1 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 113.1 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 84.50% 35.22x
Executive Travelers 50.27% 28.58x
Work Comes First Travelers 46.15% 26.49x
Business Travelers 64.34% 26.27x
Gift Card Researchers 47.94% 24.84x
Costco Deal Blog Readers 45.43% 23.80x
Caribbean Destination Reopening Researchers 31.45% 22.03x
Credit Card Researchers 41.67% 21.67x
Global Destinations Reopening Researchers 33.69% 21.43x
Last Minute Travelers 60.75% 21.40x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Buckle.

Location Composition Index
Buckle 0.02% 5.11x
Jos A. Bank Clothiers 0.02% 3.18x
Journeys 0.03% 2.05x
Carhartt 0.02% 0.36x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is flyertalk.com.

Website Composition Index
flyertalk.com 79.67% 289.03x
flightconnections.com 11.97% 210.72x
taxifarefinder.com 8.66% 147.20x
godsavethepoints.com 16.07% 140.93x
seatguru.com 9.65% 139.06x
travelpulse.com 7.47% 93.75x
airliners.net 7.50% 90.92x
uponarriving.com 9.49% 79.23x
flightglobal.com 12.16% 72.10x
paddleyourownkanoo.com 19.75% 70.66x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.22% 78.87x
Private Aviation 6.94% 65.17x
Meeting Planning & Hotels 0.72% 64.59x
Assorted Topics (Power Trains, Drones, Web Design) 1.32% 42.59x
Weather Information 0.49% 42.19x
Toronto Tourism 0.74% 40.11x
Cuba & Mexico Media 0.46% 38.40x
Travel Adventure 13.15% 37.27x
Caribbean Vacation 2.44% 34.50x
Cruise Vacations 6.73% 32.81x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male