Dstillery Audiences

SMART TRAVEL

Audience Size: 69.7 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 69.7 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 69.81% 29.26x
Luxury Hotel Guests 42.78% 25.76x
Work Comes First Travelers 21.03% 25.27x
Global Destinations Reopening Researchers 32.90% 23.43x
Gift Card Researchers 29.76% 23.40x
Caribbean Destination Reopening Researchers 28.76% 23.40x
Business Travelers 46.35% 22.60x
Luxury Second Home Owners 28.04% 20.88x
Executive Travelers 20.17% 20.69x
Travel Book Readers 21.46% 19.38x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Chicos.

Location Composition Index
Chicos 0.03% 3.13x
Mens Wearhouse 0.03% 2.80x
Forever 21 0.01% 1.99x
Hollister 0.01% 1.94x
Gymboree 0.01% 1.88x
Belk 0.01% 1.87x
Zumiez 0.01% 1.69x
Gap 0.01% 1.68x
Banana Republic 0.01% 1.65x
Lane Bryant 0.01% 1.61x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is flyertalk.com.

Website Composition Index
flyertalk.com 75.83% 256.80x
flightconnections.com 42.01% 203.60x
taxifarefinder.com 13.09% 167.76x
seatguru.com 11.29% 133.78x
godsavethepoints.com 8.70% 119.50x
uponarriving.com 7.75% 82.04x
airliners.net 5.69% 78.72x
princeoftravel.com 7.31% 78.63x
upgradedpoints.com 35.06% 61.26x
airfarewatchdog.com 3.67% 49.09x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 4.05% 59.37x
Caribbean Vacation 3.06% 29.79x
Travel Adventure 11.29% 29.78x
Corporate Employment Pages 0.65% 25.82x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 25.42x
Cruise Vacations 2.66% 24.44x
Canada Tax and Finance Research Cluster 0.62% 17.39x
Personal Finance Researchers 1.19% 16.52x
Startup Investment 0.57% 14.17x
Electronic Accessories 2.12% 14.10x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male