Dstillery Audiences

SMART TRAVEL

Audience Size: 683.9 Thousand Devices

Explore the Smart Travel Audience

Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 683.9 thousand unique devices whose actions qualify for the Smart Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Smart Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.

Interest Composition Index
Travel Reward Points Enthusiasts 78.73% 26.47x
Business Travelers 61.50% 19.97x
Last Minute Travelers 58.85% 17.69x
Executive Travelers 49.77% 16.05x
Credit Card Researchers 43.11% 15.18x
Gift Card Researchers 42.20% 14.95x
Travel Book Readers 38.71% 14.85x
Luxury Travel Researchers 40.53% 14.80x
Travel Guide and Review Readers 44.21% 14.76x
Market Intelligence Researchers 38.08% 14.41x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smart Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smart Travel audience is Bonobos.

Location Composition Index
Bonobos 0.04% 3.31x
Intermix 0.01% 2.65x
Armani 0.05% 2.52x
Hugo Boss 0.07% 2.32x
Ann Taylor 0.04% 2.26x
LL Bean 0.01% 2.17x
Urban Outfitters 0.08% 2.16x
Zara 0.05% 2.07x
Lululemon 0.08% 2.06x
Patagonia 0.02% 2.05x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smart Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smart Travel audience is milecalc.com.

Website Composition Index
milecalc.com 1.83% 193.07x
frugaltravelguy.com 3.83% 186.04x
travelskills.com 1.98% 173.28x
rewardexpert.com 5.88% 160.96x
elliott.org 1.66% 155.25x
seatmaestro.com 6.19% 138.68x
thepointsguy.com 1.46% 132.94x
theflightdeal.com 5.06% 128.01x
pointchaser.com 1.58% 122.19x
jeffsetter.com 1.13% 120.00x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.45% 54.03x
European Museums, Restaurants & Events 4.47% 28.99x
Meeting Planning & Hotels 1.35% 27.32x
London Tourism 0.22% 22.89x
Private Aviation 9.95% 21.85x
Travel Adventure 19.36% 20.84x
Environmentally Friendly Cars 0.07% 18.01x
Bags & Luggage 2.58% 17.86x
Home Décor, Furniture, & Decorating 0.01% 15.66x
Scotland Travel 0.24% 15.63x
Composition Percentage: The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male