Explore the Smart Travel Audience
Below you'll find more information about the Smart Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Smart Travel audience.
INTERESTS
The Smart Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smart Travel audience is Travel Reward Points Enthusiasts.
| Interest | Composition | Index |
| Travel Reward Points Enthusiasts | 65.92% | 32.19x |
| Last Minute Travelers | 50.97% | 23.10x |
| Business Travelers | 45.20% | 22.95x |
| Credit Card Researchers | 40.90% | 18.27x |
| Rideshare App Users | 42.36% | 17.98x |
| Discount Flight Searchers | 25.81% | 17.69x |
| United Arab Emirates Trip Planners | 39.14% | 17.04x |
| Travel Book Readers | 34.10% | 16.41x |
| Luxury Travel Researchers | 27.96% | 16.17x |
| Private Jet Traveler | 29.90% | 15.27x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Interest attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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APPAREL RETAILERS
The Smart Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smart Travel audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.04% | 2.86x |
| Levi Strauss | 0.03% | 2.58x |
| Intermix | 0.02% | 2.53x |
| Club Monaco | 0.02% | 2.48x |
| American Apparel | 0.06% | 2.30x |
| Hugo Boss | 0.03% | 2.28x |
| Uniqlo | 0.02% | 2.16x |
| Armani | 0.04% | 2.07x |
| Zara | 0.05% | 2.04x |
| Urban Outfitters | 0.07% | 2.02x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Location attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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WEBSITES
The Smart Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smart Travel audience is expertflyer.com.
| Website | Composition | Index |
| expertflyer.com | 2.37% | 281.79x |
| seatplans.com | 1.96% | 225.14x |
| frugaltravelguy.com | 8.66% | 223.01x |
| faredealalert.com | 1.14% | 214.55x |
| travelskills.com | 4.36% | 209.90x |
| sleepinginairports.net | 5.26% | 209.58x |
| thepointsguy.com | 8.67% | 209.35x |
| rewardexpert.com | 7.61% | 198.61x |
| milecalc.com | 2.06% | 193.98x |
| seatmaestro.com | 5.43% | 154.22x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Web attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smart Travel audience is Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.43% | 42.23x |
| European Museums, Restaurants & Events | 7.80% | 29.64x |
| London Tourism | 0.89% | 23.15x |
| Private Aviation | 7.86% | 22.05x |
| London Tourism & Events | 0.61% | 22.02x |
| Travel Adventure | 26.99% | 22.02x |
| Meeting Planning & Hotels | 1.58% | 21.93x |
| Bags & Luggage | 3.75% | 19.89x |
| Local & Travel England - East Midlands | 0.25% | 19.40x |
| San Francisco Tourism | 3.41% | 18.74x |
Composition Percentage:
The overlap percentage between the Smart Travel audience and the Content Affinity attribute.
Index: A comparison of the Smart Travel audience to the internet population.
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DEMOGRAPHICS
The Smart Travel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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