Explore the Smartphones Audience
Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Smartphones audience.
INTERESTS
The Smartphones audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.
| Interest | Composition | Index |
| Mobile Phone Comparison Shoppers | 41.29% | 21.09x |
| Android Fans | 39.65% | 20.60x |
| High End TV Shoppers | 37.03% | 16.26x |
| Tablet Researchers | 30.25% | 15.21x |
| IT Decision Makers | 29.60% | 14.73x |
| Mobile Phone Purchase Intenders | 33.82% | 14.12x |
| Techies | 22.90% | 13.42x |
| Tech News Enthusiasts | 23.96% | 13.05x |
| Laptop Researchers | 29.09% | 12.54x |
| Home Networking Researchers | 30.09% | 12.32x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
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APPAREL RETAILERS
The Smartphones audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smartphones audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.28x |
| REI | 0.03% | 1.17x |
| Michael Kors | 0.02% | 1.17x |
| Zara | 0.03% | 1.16x |
| American Apparel | 0.04% | 1.16x |
| Madewell | 0.02% | 1.16x |
| LL Bean | 0.01% | 1.15x |
| Columbia | 0.01% | 1.15x |
| Forever 21 | 0.05% | 1.14x |
| Levi Strauss | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
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WEBSITES
The Smartphones audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.
| Website | Composition | Index |
| pocketnow.com | 8.01% | 62.91x |
| oneplus.net | 3.90% | 61.96x |
| phandroid.com | 2.96% | 60.92x |
| androidheadlines.com | 4.94% | 60.16x |
| androidforums.com | 6.10% | 55.82x |
| phonearena.com | 19.50% | 55.00x |
| theunlockr.com | 1.07% | 52.72x |
| androidguys.com | 3.20% | 52.66x |
| toucharcade.com | 2.51% | 52.47x |
| androidpit.com | 10.76% | 50.93x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smartphones audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 11.77% | 14.38x |
| Mobile Phone Networks | 3.69% | 13.68x |
| Environmentally Friendly Cars | 0.10% | 13.59x |
| Telescopes | 1.14% | 12.52x |
| Studio & Franchise Video Game Players | 6.08% | 12.35x |
| Content Streamers & Downloaders | 0.13% | 12.29x |
| Gadgets | 0.62% | 12.06x |
| Phone & Computer Game Downloaders | 3.38% | 11.81x |
| High-End Audio | 5.31% | 11.62x |
| Build Your Own Computer Enthusiasts | 21.35% | 11.53x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
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DEMOGRAPHICS
The Smartphones audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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