Dstillery Audiences

SMARTPHONES

Audience Size: 6.1 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 49.22% 16.25x
Android Fans 45.52% 15.90x
High End TV Shoppers 42.42% 13.81x
Tablet Researchers 39.46% 12.62x
Techies 32.83% 12.10x
Camera Review Readers 37.61% 11.94x
IT Decision Makers 39.73% 11.94x
Mobile Phone Purchase Intenders 38.05% 11.76x
Tech News Enthusiasts 34.57% 11.67x
Streaming Device Shoppers 34.97% 11.21x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Columbia.

Location Composition Index
Columbia 0.01% 1.42x
REI 0.02% 1.37x
Ann Taylor 0.02% 1.28x
Hollister 0.05% 1.23x
H&M 0.06% 1.22x
Old Navy 0.08% 1.22x
Zumiez 0.07% 1.21x
Express 0.08% 1.20x
Tommy Bahama 0.01% 1.20x
Uniqlo 0.01% 1.19x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 2.26% 34.94x
phandroid.com 1.15% 33.04x
androidheadlines.com 3.99% 31.28x
toucharcade.com 1.44% 31.14x
androidforums.com 6.58% 28.60x
androidguys.com 2.70% 28.01x
phonearena.com 27.00% 27.66x
androidpit.com 8.60% 27.09x
hothardware.com 2.29% 25.95x
talkandroid.com 1.65% 25.89x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Technology News.

Content Affinity Composition Index
Technology News 20.68% 11.56x
Mobile Phone Networks 2.07% 11.54x
Phone & Computer Game Downloaders 1.52% 10.85x
Build Your Own Computer Enthusiasts 18.30% 10.84x
Studio & Franchise Video Game Players 3.91% 10.80x
Environmentally Friendly Cars 0.04% 10.51x
Content Streamers & Downloaders 0.02% 10.25x
Gadgets 0.22% 10.13x
Telescopes 0.58% 9.99x
Robotics 0.68% 9.57x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male