Dstillery Audiences

SMARTPHONES

Audience Size: 2.9 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 48.29% 22.10x
Android Fans 44.87% 21.58x
High End TV Shoppers 39.47% 17.91x
IT Decision Makers 34.71% 17.41x
Camera Review Readers 33.16% 17.18x
Tech News Enthusiasts 28.90% 15.69x
Tablet Researchers 37.99% 15.55x
Techies 29.64% 15.15x
HDTV Researchers 37.76% 14.95x
Laptop Researchers 31.70% 14.38x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.65x
Forever 21 0.02% 1.65x
Lululemon 0.01% 1.62x
Michael Kors 0.02% 1.50x
Gap 0.03% 1.48x
LOFT 0.03% 1.42x
J. Crew 0.02% 1.37x
Eddie Bauer 0.01% 1.36x
H&M 0.02% 1.35x
White House Black Market 0.03% 1.31x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 6.85% 48.93x
androidpit.com 1.20% 48.65x
androidpolice.com 1.61% 44.80x
samsung.com 1.21% 39.43x
androidforums.com 4.27% 38.91x
androidguys.com 1.75% 38.69x
gizmochina.com 1.81% 37.01x
phonearena.com 43.89% 36.66x
cordcuttersnews.com 6.88% 36.45x
thefpsreview.com 1.36% 33.71x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.04% 18.77x
Mobile Phone Networks 0.11% 18.21x
Vaping 0.06% 14.11x
Studio & Franchise Video Game Players 2.61% 13.88x
Mobile Industry Information 0.30% 13.59x
Online Media Converters 0.02% 13.43x
Technology News 24.38% 13.20x
Build Your Own Computer Enthusiasts 16.42% 12.96x
London Tourism & Events 0.02% 12.75x
Robotics 0.03% 12.70x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male