Dstillery Audiences

SMARTPHONES

Audience Size: 5.9 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 40.43% 18.19x
Android Fans 36.99% 17.59x
High End TV Shoppers 33.76% 15.35x
Camera Review Readers 29.35% 14.24x
IT Decision Makers 30.71% 14.03x
Techies 27.59% 13.94x
Cord Cutters 27.96% 13.80x
Tablet Researchers 31.32% 13.69x
Tech News Enthusiasts 27.10% 13.64x
HDTV Researchers 34.19% 12.73x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is LOFT.

Location Composition Index
LOFT 0.01% 1.29x
Express 0.01% 1.26x
Mens Wearhouse 0.02% 1.25x
American Eagle Outfitters 0.01% 1.24x
Victoria's Secret 0.02% 1.22x
Dressbarn 0.01% 1.20x
Old Navy 0.02% 1.17x
Journeys 0.01% 1.13x
Lane Bryant 0.01% 1.12x
The Childrens Place 0.01% 1.11x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 3.69% 32.36x
androidheadlines.com 2.21% 31.37x
hothardware.com 2.37% 27.57x
cad-comic.com 2.68% 27.34x
androidforums.com 5.10% 27.22x
androidguys.com 2.47% 26.27x
samsung.com 15.91% 25.82x
androidpit.com 8.88% 25.21x
joyofandroid.com 3.83% 24.90x
droid-life.com 13.02% 24.86x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.74% 13.21x
Mobile Phone Networks 1.13% 12.50x
Environmentally Friendly Cars 0.02% 12.15x
Technology News 25.19% 11.81x
Studio & Franchise Video Game Players 3.60% 11.41x
Robotics 0.40% 11.27x
Gadgets 0.10% 11.02x
Local & Travel England - East Midlands 0.24% 11.00x
Build Your Own Computer Enthusiasts 20.20% 10.90x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.79% 10.36x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male