Dstillery Audiences

SMARTPHONES

Audience Size: 4.7 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 38.37% 20.28x
Android Fans 36.42% 19.93x
High End TV Shoppers 32.76% 15.94x
Tablet Researchers 27.21% 14.43x
IT Decision Makers 26.01% 14.17x
Mobile Phone Purchase Intenders 31.03% 13.79x
Techies 21.03% 12.77x
Tech News Enthusiasts 21.90% 12.37x
Home Networking Researchers 26.59% 12.07x
Laptop Researchers 24.11% 12.04x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is REI.

Location Composition Index
REI 0.02% 1.16x
Columbia 0.01% 1.16x
Lorna Jane 0.01% 1.11x
Supreme 0.00% 1.10x
Gymboree 0.04% 1.08x
Madewell 0.02% 1.07x
American Apparel 0.03% 1.07x
Club Monaco 0.01% 1.06x
Journeys 0.03% 1.06x
Patagonia 0.01% 1.05x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is phandroid.com.

Website Composition Index
phandroid.com 3.31% 54.78x
androidheadlines.com 4.85% 53.28x
pocketnow.com 9.66% 53.16x
oneplus.net 5.05% 52.78x
androidforums.com 6.30% 50.40x
androidguys.com 2.86% 49.25x
phonearena.com 20.84% 48.76x
theunlockr.com 1.14% 46.97x
universityherald.com 1.03% 46.59x
androidpit.com 10.47% 45.96x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Technology News.

Content Affinity Composition Index
Technology News 9.90% 14.18x
Mobile Phone Networks 3.80% 12.71x
Telescopes 1.19% 11.62x
Studio & Franchise Video Game Players 6.18% 11.43x
Build Your Own Computer Enthusiasts 21.12% 11.41x
Gadgets 0.64% 11.40x
Environmentally Friendly Cars 0.09% 11.35x
Robotics 1.30% 10.61x
High-End Audio 5.39% 10.60x
Phone & Computer Game Downloaders 3.61% 10.54x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male