Dstillery Audiences

SMARTPHONES

Audience Size: 4.7 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 36.12% 23.35x
Android Fans 34.84% 22.51x
High End TV Shoppers 33.61% 17.79x
Tablet Researchers 26.88% 16.86x
IT Decision Makers 27.38% 16.04x
Mobile Phone Purchase Intenders 30.36% 15.46x
Techies 20.80% 14.76x
Laptop Researchers 24.93% 14.37x
Tech News Enthusiasts 22.04% 14.31x
Home Networking Researchers 27.13% 13.50x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.15x
Mens Wearhouse 0.45% 1.10x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 6.36% 54.14x
oneplus.net 2.96% 51.77x
androidheadlines.com 4.92% 50.82x
phandroid.com 2.59% 49.47x
androidguys.com 3.03% 45.88x
androidforums.com 7.01% 45.00x
phonearena.com 22.29% 44.00x
theunlockr.com 1.02% 43.40x
androidpit.com 11.27% 42.84x
toucharcade.com 2.72% 40.96x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 3.38% 13.13x
Technology News 12.57% 12.99x
Studio & Franchise Video Game Players 5.65% 11.45x
Phone & Computer Game Downloaders 2.87% 11.41x
Build Your Own Computer Enthusiasts 20.22% 11.38x
High-End Audio 4.91% 10.78x
Electronic Accessories 6.08% 10.17x
Bags & Luggage 1.58% 9.08x
Computers 40.95% 8.76x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 15.67% 8.40x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male