Dstillery Audiences

SMARTPHONES

Audience Size: 4.6 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 41.29% 21.09x
Android Fans 39.65% 20.60x
High End TV Shoppers 37.03% 16.26x
Tablet Researchers 30.25% 15.21x
IT Decision Makers 29.60% 14.73x
Mobile Phone Purchase Intenders 33.82% 14.12x
Techies 22.90% 13.42x
Tech News Enthusiasts 23.96% 13.05x
Laptop Researchers 29.09% 12.54x
Home Networking Researchers 30.09% 12.32x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.28x
REI 0.03% 1.17x
Michael Kors 0.02% 1.17x
Zara 0.03% 1.16x
American Apparel 0.04% 1.16x
Madewell 0.02% 1.16x
LL Bean 0.01% 1.15x
Columbia 0.01% 1.15x
Forever 21 0.05% 1.14x
Levi Strauss 0.01% 1.14x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 8.01% 62.91x
oneplus.net 3.90% 61.96x
phandroid.com 2.96% 60.92x
androidheadlines.com 4.94% 60.16x
androidforums.com 6.10% 55.82x
phonearena.com 19.50% 55.00x
theunlockr.com 1.07% 52.72x
androidguys.com 3.20% 52.66x
toucharcade.com 2.51% 52.47x
androidpit.com 10.76% 50.93x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Technology News.

Content Affinity Composition Index
Technology News 11.77% 14.38x
Mobile Phone Networks 3.69% 13.68x
Environmentally Friendly Cars 0.10% 13.59x
Telescopes 1.14% 12.52x
Studio & Franchise Video Game Players 6.08% 12.35x
Content Streamers & Downloaders 0.13% 12.29x
Gadgets 0.62% 12.06x
Phone & Computer Game Downloaders 3.38% 11.81x
High-End Audio 5.31% 11.62x
Build Your Own Computer Enthusiasts 21.35% 11.53x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male