Dstillery Audiences

SMARTPHONES

Audience Size: 2.9 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 53.43% 24.97x
Android Fans 48.85% 24.76x
High End TV Shoppers 44.98% 20.53x
Camera Review Readers 37.96% 20.28x
IT Decision Makers 41.12% 19.82x
Tech News Enthusiasts 34.23% 19.30x
Techies 35.58% 19.22x
Tablet Researchers 41.22% 17.94x
Cord Cutters 35.64% 17.89x
HDTV Researchers 45.35% 17.44x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.18x
Old Navy 0.02% 1.18x
Mens Wearhouse 0.01% 1.17x
American Eagle Outfitters 0.01% 1.14x
Aeropostale 0.01% 1.09x
Buckle 0.01% 1.07x
Journeys 0.02% 1.03x
The Childrens Place 0.02% 0.98x
Victoria's Secret 0.02% 0.97x
Carhartt 0.12% 0.94x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is androidheadlines.com.

Website Composition Index
androidheadlines.com 1.09% 57.18x
pocketnow.com 4.11% 50.25x
androidpit.com 5.19% 50.06x
joyofandroid.com 2.27% 49.44x
samsung.com 9.24% 44.35x
androidpolice.com 10.23% 44.33x
oneplus.com 1.19% 43.29x
androidforums.com 4.70% 43.18x
androidguys.com 2.60% 42.06x
cordcuttersnews.com 17.25% 39.38x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.33% 22.10x
Mobile Phone Networks 0.47% 19.07x
Gadgets 0.04% 18.35x
Studio & Franchise Video Game Players 3.36% 17.41x
Robotics 0.20% 17.18x
Telescopes 0.24% 16.83x
Mobile Industry Information 0.85% 15.52x
Vaping 0.28% 15.52x
Online Media Converters 0.31% 15.41x
Technology News 25.85% 15.24x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male