Dstillery Audiences

SMARTPHONES

Audience Size: 2.7 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Android Fans.

Interest Composition Index
Android Fans 36.69% 22.35x
Mobile Phone Comparison Shoppers 41.21% 21.97x
High End TV Shoppers 32.15% 17.03x
IT Decision Makers 27.43% 16.76x
Camera Review Readers 24.11% 16.73x
Tablet Researchers 33.23% 15.03x
Techies 31.19% 14.96x
HDTV Researchers 28.37% 14.95x
Tech News Enthusiasts 21.88% 14.92x
Apple Fans 26.20% 13.58x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is H&M.

Location Composition Index
H&M 0.01% 1.64x
Forever 21 0.01% 1.47x
Hollister 0.01% 1.45x
Zumiez 0.02% 1.35x
Dressbarn 0.02% 1.33x
Gymboree 0.01% 1.27x
Michael Kors 0.01% 1.26x
Gap 0.02% 1.23x
Victoria's Secret 0.03% 1.23x
Banana Republic 0.02% 1.23x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 4.57% 36.72x
androidguys.com 1.35% 31.00x
androidforums.com 3.61% 29.79x
cordcuttersnews.com 1.49% 29.61x
thurrott.com 3.21% 29.07x
liliputing.com 2.81% 28.50x
gottabemobile.com 4.83% 27.93x
droid-life.com 16.32% 27.79x
chromeunboxed.com 8.76% 26.82x
sammobile.com 6.34% 26.50x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Technology News.

Content Affinity Composition Index
Technology News 18.87% 12.86x
Mobile Phone Networks 0.03% 12.52x
Studio & Franchise Video Game Players 2.79% 12.07x
Mobile Industry Information 0.20% 11.64x
Data Centers 0.44% 11.27x
Phone & Computer Game Downloaders 0.01% 11.09x
Build Your Own Computer Enthusiasts 12.20% 10.22x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.54% 9.39x
High-End Audio 2.11% 9.13x
Apple Blogs & Hacks 5.77% 9.08x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male