Explore the Smartphones Audience
Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Smartphones audience.
INTERESTS
The Smartphones audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.
| Interest | Composition | Index |
| Mobile Phone Comparison Shoppers | 42.76% | 18.68x |
| Android Fans | 39.85% | 18.05x |
| High End TV Shoppers | 36.76% | 15.69x |
| Camera Review Readers | 31.78% | 14.39x |
| Cord Cutters | 29.79% | 14.37x |
| IT Decision Makers | 33.37% | 14.28x |
| Techies | 29.46% | 14.18x |
| Tablet Researchers | 34.41% | 14.14x |
| Tech News Enthusiasts | 29.11% | 14.04x |
| Mobile Phone Purchase Intenders | 34.51% | 13.03x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
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APPAREL RETAILERS
The Smartphones audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smartphones audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.54x |
| Lane Bryant | 0.01% | 1.47x |
| Chicos | 0.01% | 1.42x |
| The Childrens Place | 0.02% | 1.39x |
| Jos A. Bank Clothiers | 0.01% | 1.39x |
| American Eagle Outfitters | 0.01% | 1.37x |
| Victoria's Secret | 0.02% | 1.30x |
| Old Navy | 0.02% | 1.26x |
| Express | 0.01% | 1.19x |
| Carhartt | 0.17% | 1.17x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
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WEBSITES
The Smartphones audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.
| Website | Composition | Index |
| pocketnow.com | 2.75% | 31.68x |
| androidheadlines.com | 3.32% | 30.82x |
| toucharcade.com | 1.02% | 30.30x |
| androidforums.com | 5.93% | 27.25x |
| androidguys.com | 2.62% | 26.83x |
| phonearena.com | 30.24% | 26.23x |
| samsung.com | 20.44% | 26.13x |
| androidpit.com | 9.29% | 25.72x |
| hothardware.com | 1.86% | 25.22x |
| talkandroid.com | 1.44% | 24.56x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.
| Content Affinity | Composition | Index |
| Phone & Computer Game Downloaders | 1.06% | 12.83x |
| Mobile Phone Networks | 1.53% | 12.65x |
| Technology News | 21.91% | 12.28x |
| Environmentally Friendly Cars | 0.03% | 11.85x |
| Studio & Franchise Video Game Players | 3.69% | 11.72x |
| Build Your Own Computer Enthusiasts | 17.11% | 11.58x |
| Robotics | 0.52% | 11.21x |
| Gadgets | 0.15% | 11.19x |
| Local & Travel England - East Midlands | 0.27% | 10.95x |
| Telescopes | 0.49% | 10.81x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
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DEMOGRAPHICS
The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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