Dstillery Audiences

SMARTPHONES

Audience Size: 3.5 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 56.17% 16.61x
Android Fans 49.74% 16.58x
High End TV Shoppers 44.93% 14.38x
Camera Review Readers 38.82% 13.99x
IT Decision Makers 41.73% 13.62x
Techies 37.68% 13.21x
Tech News Enthusiasts 35.88% 13.19x
Cord Cutters 37.70% 12.68x
Tablet Researchers 41.89% 12.40x
Laptop Researchers 30.06% 11.95x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.57x
Gymboree 0.01% 1.43x
Gap 0.02% 1.41x
Jos A. Bank Clothiers 0.01% 1.40x
J. Crew 0.01% 1.36x
Banana Republic 0.02% 1.35x
LOFT 0.02% 1.30x
Old Navy 0.03% 1.27x
Talbots 0.01% 1.24x
Journeys 0.02% 1.21x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is androidheadlines.com.

Website Composition Index
androidheadlines.com 1.67% 42.46x
pocketnow.com 4.42% 40.09x
androidpit.com 7.21% 36.37x
androidforums.com 4.75% 36.04x
joyofandroid.com 3.07% 35.89x
androidguys.com 2.66% 34.83x
samsung.com 12.92% 34.16x
androidpolice.com 14.78% 32.69x
theinquirer.net 1.26% 32.38x
everymac.com 1.41% 32.37x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.51% 14.79x
Environmentally Friendly Cars 0.02% 14.00x
Mobile Phone Networks 0.83% 13.73x
Robotics 0.32% 12.86x
Studio & Franchise Video Game Players 3.64% 12.44x
Gadgets 0.07% 12.21x
Telescopes 0.35% 11.63x
Technology News 26.61% 11.39x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.10% 11.10x
Vaping 0.42% 11.00x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male