Dstillery Audiences

SMARTPHONES

Audience Size: 5 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 34.33% 22.62x
Android Fans 32.59% 21.79x
High End TV Shoppers 30.20% 18.24x
Tablet Researchers 25.65% 16.59x
Mobile Phone Purchase Intenders 27.12% 16.21x
IT Decision Makers 26.54% 15.90x
Camera Review Readers 23.98% 15.10x
Techies 19.88% 14.78x
Tech News Enthusiasts 21.55% 14.30x
Laptop Researchers 24.51% 14.09x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 1.49x
Columbia 0.02% 1.24x
REI 0.02% 1.22x
Jos A. Bank Clothiers 0.39% 1.21x
Mens Wearhouse 0.63% 1.21x
Abercrombie & Fitch 0.05% 1.16x
Johnston and Murphy 0.17% 1.15x
Eddie Bauer 0.03% 1.12x
Tommy Bahama 0.03% 1.12x
White House Black Market 0.26% 1.11x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 5.24% 46.53x
oneplus.net 2.27% 45.34x
androidheadlines.com 4.85% 43.24x
phandroid.com 2.32% 42.37x
androidguys.com 3.02% 39.05x
androidforums.com 7.43% 38.84x
androidpit.com 10.22% 38.16x
phonearena.com 25.56% 37.11x
toucharcade.com 2.71% 36.58x
smartmobilephonesolutions.com 1.57% 36.43x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 3.18% 12.47x
Technology News 14.04% 12.13x
Environmentally Friendly Cars 0.08% 11.46x
Content Streamers & Downloaders 0.08% 11.38x
Build Your Own Computer Enthusiasts 20.45% 11.09x
Phone & Computer Game Downloaders 2.58% 11.07x
Telescopes 0.93% 11.06x
Studio & Franchise Video Game Players 5.49% 11.01x
Gadgets 0.46% 10.99x
High-End Audio 4.69% 10.07x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male