Explore the Smartphones Audience
Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Smartphones audience.
INTERESTS
The Smartphones audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.
| Interest | Composition | Index |
| Mobile Phone Comparison Shoppers | 34.33% | 22.62x |
| Android Fans | 32.59% | 21.79x |
| High End TV Shoppers | 30.20% | 18.24x |
| Tablet Researchers | 25.65% | 16.59x |
| Mobile Phone Purchase Intenders | 27.12% | 16.21x |
| IT Decision Makers | 26.54% | 15.90x |
| Camera Review Readers | 23.98% | 15.10x |
| Techies | 19.88% | 14.78x |
| Tech News Enthusiasts | 21.55% | 14.30x |
| Laptop Researchers | 24.51% | 14.09x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
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APPAREL RETAILERS
The Smartphones audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Smartphones audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.03% | 1.49x |
| Columbia | 0.02% | 1.24x |
| REI | 0.02% | 1.22x |
| Jos A. Bank Clothiers | 0.39% | 1.21x |
| Mens Wearhouse | 0.63% | 1.21x |
| Abercrombie & Fitch | 0.05% | 1.16x |
| Johnston and Murphy | 0.17% | 1.15x |
| Eddie Bauer | 0.03% | 1.12x |
| Tommy Bahama | 0.03% | 1.12x |
| White House Black Market | 0.26% | 1.11x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
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WEBSITES
The Smartphones audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.
| Website | Composition | Index |
| pocketnow.com | 5.24% | 46.53x |
| oneplus.net | 2.27% | 45.34x |
| androidheadlines.com | 4.85% | 43.24x |
| phandroid.com | 2.32% | 42.37x |
| androidguys.com | 3.02% | 39.05x |
| androidforums.com | 7.43% | 38.84x |
| androidpit.com | 10.22% | 38.16x |
| phonearena.com | 25.56% | 37.11x |
| toucharcade.com | 2.71% | 36.58x |
| smartmobilephonesolutions.com | 1.57% | 36.43x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Smartphones audience is Mobile Phone Networks.
| Content Affinity | Composition | Index |
| Mobile Phone Networks | 3.18% | 12.47x |
| Technology News | 14.04% | 12.13x |
| Environmentally Friendly Cars | 0.08% | 11.46x |
| Content Streamers & Downloaders | 0.08% | 11.38x |
| Build Your Own Computer Enthusiasts | 20.45% | 11.09x |
| Phone & Computer Game Downloaders | 2.58% | 11.07x |
| Telescopes | 0.93% | 11.06x |
| Studio & Franchise Video Game Players | 5.49% | 11.01x |
| Gadgets | 0.46% | 10.99x |
| High-End Audio | 4.69% | 10.07x |
Composition Percentage:
The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
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DEMOGRAPHICS
The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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