Dstillery Audiences

SMARTPHONES

Audience Size: 3.4 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 50.53% 21.86x
Android Fans 46.78% 21.64x
High End TV Shoppers 42.25% 17.81x
Camera Review Readers 36.49% 17.32x
IT Decision Makers 37.81% 17.03x
Tech News Enthusiasts 32.27% 15.89x
Techies 32.55% 15.72x
Tablet Researchers 38.99% 15.07x
HDTV Researchers 41.74% 14.87x
Cord Cutters 31.00% 14.27x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.62x
Michael Kors 0.01% 1.55x
White House Black Market 0.03% 1.50x
Gymboree 0.02% 1.44x
Banana Republic 0.02% 1.32x
Eddie Bauer 0.01% 1.32x
Gap 0.02% 1.29x
Express 0.02% 1.27x
Zumiez 0.02% 1.27x
Forever 21 0.01% 1.26x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is androidpit.com.

Website Composition Index
androidpit.com 2.16% 48.57x
pocketnow.com 7.29% 46.22x
androidpolice.com 3.81% 44.19x
samsung.com 3.14% 42.64x
androidguys.com 2.12% 38.51x
androidforums.com 4.74% 38.31x
cordcuttersnews.com 10.89% 36.15x
phonearena.com 41.51% 35.25x
thefpsreview.com 1.70% 33.71x
thenextweb.com 10.94% 33.05x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.09% 19.43x
Mobile Phone Networks 0.20% 17.98x
Gadgets 0.01% 17.77x
Online Media Converters 0.09% 16.22x
Studio & Franchise Video Game Players 2.65% 14.41x
Robotics 0.07% 14.22x
Vaping 0.12% 13.82x
Mobile Industry Information 0.52% 13.54x
London Tourism & Events 0.03% 13.05x
Electronic Cabling 0.03% 12.90x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male