Dstillery Audiences

SMARTPHONES

Audience Size: 4.6 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 39.43% 20.56x
Android Fans 37.27% 20.08x
High End TV Shoppers 32.71% 15.96x
Tablet Researchers 26.68% 14.42x
IT Decision Makers 24.89% 14.03x
Mobile Phone Purchase Intenders 31.84% 13.89x
Techies 20.28% 12.75x
Tech News Enthusiasts 21.06% 12.05x
Laptop Researchers 23.63% 11.65x
Home Networking Researchers 26.95% 11.44x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.38x
Madewell 0.02% 1.24x
Club Monaco 0.01% 1.17x
Zumiez 0.03% 1.16x
Saint Laurent Paris 0.01% 1.07x
Zara 0.02% 1.07x
Free People 0.02% 1.07x
Tommy Bahama 0.02% 1.06x
Patagonia 0.01% 1.05x
American Apparel 0.03% 1.04x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is devs-lab.com.

Website Composition Index
devs-lab.com 0.23% 70.69x
techdroider.com 0.12% 63.84x
sammobile.com 0.07% 63.45x
youmobile.org 0.11% 63.25x
androidbeat.com 0.30% 63.17x
droidreport.com 0.12% 62.45x
gadgetguideonline.com 0.64% 61.53x
phandroid.com 3.78% 60.64x
zteusa.com 0.11% 60.18x
telegiz.com 0.15% 58.84x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Technology News.

Content Affinity Composition Index
Technology News 8.76% 14.55x
Mobile Phone Networks 3.92% 13.22x
Gadgets 0.63% 12.17x
Build Your Own Computer Enthusiasts 19.36% 12.15x
Environmentally Friendly Cars 0.08% 11.71x
Studio & Franchise Video Game Players 5.98% 11.57x
Telescopes 1.19% 11.23x
Phone & Computer Game Downloaders 3.74% 10.96x
High-End Audio 5.27% 10.73x
Electronic Accessories 4.79% 10.59x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000