Dstillery Audiences

SMARTPHONES

Audience Size: 6 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 42.76% 18.68x
Android Fans 39.85% 18.05x
High End TV Shoppers 36.76% 15.69x
Camera Review Readers 31.78% 14.39x
Cord Cutters 29.79% 14.37x
IT Decision Makers 33.37% 14.28x
Techies 29.46% 14.18x
Tablet Researchers 34.41% 14.14x
Tech News Enthusiasts 29.11% 14.04x
Mobile Phone Purchase Intenders 34.51% 13.03x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Buckle.

Location Composition Index
Buckle 0.01% 1.54x
Lane Bryant 0.01% 1.47x
Chicos 0.01% 1.42x
The Childrens Place 0.02% 1.39x
Jos A. Bank Clothiers 0.01% 1.39x
American Eagle Outfitters 0.01% 1.37x
Victoria's Secret 0.02% 1.30x
Old Navy 0.02% 1.26x
Express 0.01% 1.19x
Carhartt 0.17% 1.17x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 2.75% 31.68x
androidheadlines.com 3.32% 30.82x
toucharcade.com 1.02% 30.30x
androidforums.com 5.93% 27.25x
androidguys.com 2.62% 26.83x
phonearena.com 30.24% 26.23x
samsung.com 20.44% 26.13x
androidpit.com 9.29% 25.72x
hothardware.com 1.86% 25.22x
talkandroid.com 1.44% 24.56x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 1.06% 12.83x
Mobile Phone Networks 1.53% 12.65x
Technology News 21.91% 12.28x
Environmentally Friendly Cars 0.03% 11.85x
Studio & Franchise Video Game Players 3.69% 11.72x
Build Your Own Computer Enthusiasts 17.11% 11.58x
Robotics 0.52% 11.21x
Gadgets 0.15% 11.19x
Local & Travel England - East Midlands 0.27% 10.95x
Telescopes 0.49% 10.81x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male