Dstillery Audiences

SMARTPHONES

Audience Size: 5.1 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 47.78% 18.45x
Android Fans 45.89% 17.87x
High End TV Shoppers 41.23% 15.43x
Tablet Researchers 37.96% 13.81x
IT Decision Makers 35.11% 13.44x
Camera Review Readers 32.47% 13.30x
Mobile Phone Purchase Intenders 37.71% 13.00x
Techies 30.37% 12.67x
Tech News Enthusiasts 30.89% 12.51x
Laptop Researchers 31.07% 12.00x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Bonobos.

Location Composition Index
Bonobos 0.11% 1.25x
Jos A. Bank Clothiers 0.36% 1.23x
Mens Wearhouse 0.60% 1.21x
White House Black Market 0.42% 1.20x
Patagonia 0.01% 1.18x
Buckle 0.32% 1.14x
Topshop 0.02% 1.14x
H&M 0.07% 1.13x
Columbia 0.02% 1.13x
Johnston and Murphy 0.55% 1.11x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 4.11% 44.77x
oneplus.net 1.67% 43.63x
androidheadlines.com 4.69% 40.60x
phandroid.com 2.12% 37.95x
androidguys.com 3.18% 37.34x
androidforums.com 7.62% 36.68x
toucharcade.com 2.30% 36.55x
androidpit.com 9.03% 36.38x
phonearena.com 28.22% 35.63x
smartmobilephonesolutions.com 1.15% 35.61x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 2.90% 12.22x
Technology News 17.99% 11.59x
Studio & Franchise Video Game Players 4.87% 11.43x
Environmentally Friendly Cars 0.07% 11.06x
Phone & Computer Game Downloaders 2.19% 10.81x
Content Streamers & Downloaders 0.05% 10.80x
Telescopes 0.85% 10.43x
Gadgets 0.37% 10.25x
Build Your Own Computer Enthusiasts 19.47% 10.00x
High-End Audio 4.41% 9.83x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male