Dstillery Audiences

SMARTPHONES

Audience Size: 2.6 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 35.93% 20.75x
Android Fans 39.21% 19.89x
Phone Accessory Shoppers 38.96% 19.25x
Camera Review Readers 27.55% 16.98x
High End TV Shoppers 27.08% 16.39x
IT Decision Makers 23.56% 15.84x
HDTV Researchers 27.38% 15.15x
Tech News Enthusiasts 19.04% 14.46x
Techies 28.45% 14.26x
Mac Users 15.83% 13.62x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 1.42x
White House Black Market 0.02% 1.22x
Lane Bryant 0.01% 1.16x
Express 0.02% 1.16x
Mens Wearhouse 0.02% 1.14x
H&M 0.02% 1.08x
Michael Kors 0.01% 1.08x
Lululemon 0.01% 1.08x
Urban Outfitters 0.02% 1.08x
Chicos 0.02% 1.05x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is pocketnow.com.

Website Composition Index
pocketnow.com 5.54% 37.77x
androidguys.com 1.04% 32.96x
liliputing.com 3.06% 31.21x
thurrott.com 2.61% 31.00x
androidforums.com 2.83% 30.59x
thenextweb.com 1.50% 29.50x
androidcentral.com 59.54% 28.52x
gottabemobile.com 4.71% 28.34x
droid-life.com 16.35% 28.18x
sammobile.com 10.80% 28.08x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.28% 12.76x
Technology News 15.92% 11.69x
Studio & Franchise Video Game Players 2.57% 11.00x
Vaping 0.02% 10.65x
Mobile Phone Networks 0.02% 9.31x
Apple Blogs & Hacks 4.93% 9.24x
Data Centers 0.25% 8.93x
Roleplay & Fantasy Games 0.02% 8.76x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.39% 8.44x
Build Your Own Computer Enthusiasts 11.88% 8.07x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male