Dstillery Audiences

SMARTPHONES

Audience Size: 2.6 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 54.22% 24.33x
Android Fans 51.05% 24.01x
High End TV Shoppers 44.18% 20.16x
Camera Review Readers 38.30% 19.61x
IT Decision Makers 39.74% 19.57x
Tech News Enthusiasts 34.76% 18.31x
Techies 35.39% 18.07x
Tablet Researchers 41.85% 16.98x
HDTV Researchers 45.15% 16.76x
Cord Cutters 35.95% 16.20x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.08x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is androidpit.com.

Website Composition Index
androidpit.com 3.54% 54.11x
joyofandroid.com 1.58% 53.34x
pocketnow.com 5.91% 49.66x
samsung.com 5.91% 48.17x
androidpolice.com 6.69% 47.81x
androidforums.com 4.96% 42.89x
androidguys.com 2.50% 42.79x
phonearena.com 41.36% 39.52x
cordcuttersnews.com 14.65% 38.75x
gizchina.com 11.85% 37.18x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Phone & Computer Game Downloaders.

Content Affinity Composition Index
Phone & Computer Game Downloaders 0.19% 23.95x
Gadgets 0.02% 21.28x
Mobile Phone Networks 0.32% 20.75x
Robotics 0.13% 17.66x
Online Media Converters 0.18% 16.89x
Studio & Franchise Video Game Players 2.82% 16.18x
Mobile Industry Information 0.70% 15.50x
Telescopes 0.15% 14.86x
Vaping 0.18% 14.63x
Technology News 25.64% 14.33x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male