Dstillery Audiences

SMARTPHONES

Audience Size: 3.8 Million Devices

Explore the Smartphones Audience

Below you'll find more information about the Smartphones audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Smartphones audience.

Dstillery Crafted Audiences

INTERESTS

The Smartphones audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Smartphones audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 46.95% 19.37x
Android Fans 44.26% 18.83x
High End TV Shoppers 40.04% 16.36x
Tablet Researchers 38.23% 14.72x
IT Decision Makers 34.16% 14.42x
Camera Review Readers 32.41% 14.29x
Techies 30.73% 13.93x
Tech News Enthusiasts 30.55% 13.75x
Mobile Phone Purchase Intenders 37.55% 13.65x
Streaming Device Shoppers 32.51% 12.92x
Composition Percentage: The overlap percentage between the Smartphones audience and the Interest attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Smartphones audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Smartphones audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 1.35x
Carhartt 0.09% 1.35x
REI 0.02% 1.31x
Hugo Boss 0.04% 1.30x
Journeys 0.07% 1.28x
Aeropostale 0.07% 1.27x
Old Navy 0.11% 1.26x
Express 0.04% 1.26x
J. Crew 0.03% 1.25x
Chicos 0.06% 1.25x
Composition Percentage: The overlap percentage between the Smartphones audience and the Location attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Web Insights

WEBSITES

The Smartphones audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Smartphones audience is phandroid.com.

Website Composition Index
phandroid.com 2.25% 42.98x
androidheadlines.com 4.23% 39.90x
oneplus.net 1.13% 39.53x
androidguys.com 2.96% 36.82x
androidforums.com 7.31% 36.74x
pocketnow.com 2.80% 36.01x
androidpit.com 8.71% 35.60x
thecellguide.com 1.33% 34.45x
joyofandroid.com 2.88% 33.77x
phonearena.com 26.89% 33.74x
Composition Percentage: The overlap percentage between the Smartphones audience and the Web attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Smartphones audience is Technology News.

Content Affinity Composition Index
Technology News 19.51% 12.89x
Mobile Phone Networks 2.56% 12.86x
Studio & Franchise Video Game Players 4.37% 12.17x
Environmentally Friendly Cars 0.05% 11.96x
Content Streamers & Downloaders 0.04% 11.93x
Build Your Own Computer Enthusiasts 19.17% 11.65x
Phone & Computer Game Downloaders 1.88% 11.54x
Telescopes 0.72% 11.00x
Gadgets 0.30% 10.73x
High-End Audio 3.91% 10.34x
Composition Percentage: The overlap percentage between the Smartphones audience and the Content Affinity attribute.
Index: A comparison of the Smartphones audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Smartphones audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male