Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 62.2 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 62.2 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 87.42% 39.53x
Immigration Resource Researchers 89.39% 37.08x
Immigration Policy Researchers 89.39% 37.08x
Conservative Think Tank Readers 81.97% 30.59x
Occupy Movement Supporters 69.55% 29.97x
United Nations Donors 68.64% 29.57x
Teachers 66.67% 29.27x
Harvard University Fans 69.85% 29.09x
US Judiciary System Researchers 65.91% 28.85x
Voters 60.15% 28.80x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.42x
Intermix 0.01% 2.50x
Ralph Lauren 0.01% 1.96x
Belk 0.01% 1.93x
Lane Bryant 0.01% 1.77x
H&M 0.04% 1.56x
Ann Taylor 0.01% 1.53x
Armani 0.01% 1.49x
Gap 0.03% 1.33x
J. Crew 0.02% 1.30x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is americanprogress.org.

Website Composition Index
americanprogress.org 24.03% 199.03x
epi.org 14.73% 121.00x
ssrn.com 15.37% 110.76x
georgetown.edu 8.13% 99.66x
scotusblog.com 8.30% 93.64x
uchicago.edu 13.51% 93.20x
ucsusa.org 7.69% 88.23x
mises.org 8.99% 85.64x
ncsl.org 9.50% 84.82x
ontheissues.org 8.30% 84.82x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 11.80% 128.57x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 4.12% 121.36x
International Development & Health 7.12% 105.77x
Law School Research Cluster 1.70% 105.44x
Liberal Views on LGBTQ Rights and Pro-Choice 2.20% 97.53x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 12.26% 94.80x
University Press 21.59% 90.24x
Los Angeles Cluster 1.24% 78.24x
Historical Information - Museums & Libraries 16.94% 77.21x
Visa & Immigration 3.84% 75.06x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female