Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 220.1 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 220.1 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 80.01% 35.64x
Immigration Policy Researchers 80.01% 35.64x
Liberal Think Tank Readers 79.07% 33.26x
Conservative Think Tank Readers 72.96% 29.05x
Immigration Control Advocates 70.18% 28.76x
United Nations Donors 57.23% 27.74x
Occupy Movement Supporters 63.73% 27.12x
Immigration Rights Advocates 63.54% 26.65x
Harvard University Fans 55.88% 25.59x
Voters 60.49% 25.26x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Columbia.

Location Composition Index
Columbia 0.04% 2.93x
LL Bean 0.02% 2.76x
Supreme 0.03% 2.63x
Saint Laurent Paris 0.02% 2.42x
Free People 0.07% 2.17x
Patagonia 0.03% 2.06x
Ann Taylor 0.05% 1.87x
Everlane 0.01% 1.85x
American Apparel 0.08% 1.83x
Urban Outfitters 0.09% 1.81x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is pewforum.org.

Website Composition Index
pewforum.org 12.90% 488.24x
people-press.org 13.32% 486.86x
pewresearch.org 41.46% 336.50x
americanimmigrationcouncil.org 25.26% 276.55x
migrationpolicy.org 37.24% 258.12x
inequality.org 7.23% 245.94x
aauw.org 19.77% 233.18x
now.org 10.66% 231.09x
heritage.org 14.49% 227.95x
humanrightsfirst.org 3.67% 148.61x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 8.60% 69.47x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 3.08% 66.95x
Liberal Views on LGBTQ Rights and Pro-Choice 2.61% 55.59x
International Development & Health 7.64% 53.89x
Law School Research Cluster 2.07% 51.48x
Philanthropy - Nonprofits 3.01% 50.51x
International Travel 3.74% 49.67x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 11.49% 42.94x
Historical Information - Museums & Libraries 17.59% 41.93x
University Press 20.22% 38.48x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male