Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 379.4 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 379.4 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 77.14% 33.17x
Immigration Control Advocates 69.34% 29.52x
Occupy Movement Supporters 59.72% 28.97x
Conservative Think Tank Readers 71.72% 27.45x
Immigration Rights Advocates 62.49% 25.77x
Voters 55.77% 24.48x
Harvard University Fans 56.12% 23.12x
Social Liberals 40.41% 23.02x
College Professors 57.20% 22.45x
College Students 55.66% 22.24x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is The North Face.

Location Composition Index
The North Face 0.04% 1.84x
Eddie Bauer 0.02% 1.77x
Brooks Brothers 0.05% 1.73x
J. Crew 0.05% 1.60x
Michael Kors 0.03% 1.59x
Armani 0.03% 1.51x
Urban Outfitters 0.05% 1.45x
Tommy Bahama 0.04% 1.44x
Ann Taylor 0.02% 1.43x
Lululemon 0.06% 1.36x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is pewsocialtrends.org.

Website Composition Index
pewsocialtrends.org 15.74% 491.35x
people-press.org 18.72% 453.19x
pewforum.org 17.74% 447.02x
pewresearch.org 56.49% 308.78x
now.org 6.60% 272.24x
inequality.org 4.94% 265.88x
migrationpolicy.org 29.46% 260.35x
americanimmigrationcouncil.org 19.52% 260.10x
heritage.org 14.46% 236.93x
aauw.org 15.73% 232.80x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 9.78% 54.56x
Public Policy Media 12.63% 51.67x
Liberal Views on LGBTQ Rights and Pro-Choice 2.58% 51.61x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 3.92% 51.28x
International Development & Health 7.15% 49.10x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 10.74% 43.03x
Law School Research Cluster 2.57% 42.26x
Philanthropy - Nonprofits 3.66% 42.19x
University Press 21.33% 40.30x
International Travel 3.86% 39.47x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male