Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 322.4 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 322.4 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 74.86% 40.85x
Immigration Policy Researchers 74.85% 40.83x
Liberal Think Tank Readers 73.77% 36.97x
Immigration Control Advocates 67.90% 32.19x
Occupy Movement Supporters 57.22% 29.93x
Conservative Think Tank Readers 68.81% 29.73x
Immigration Rights Advocates 62.84% 29.58x
United Nations Donors 55.81% 29.38x
Voters 50.49% 28.33x
Gun Violence Researchers 40.23% 28.09x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.19x
Mens Wearhouse 0.41% 1.07x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is pewsocialtrends.org.

Website Composition Index
pewsocialtrends.org 10.42% 501.02x
people-press.org 12.61% 462.05x
pewforum.org 12.06% 459.92x
pewresearch.org 38.82% 318.75x
americanimmigrationcouncil.org 23.70% 286.39x
now.org 9.99% 253.65x
migrationpolicy.org 36.15% 245.52x
aauw.org 20.49% 235.79x
inequality.org 6.90% 228.74x
pewinternet.org 4.06% 225.40x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 10.06% 65.35x
Liberal Views on LGBTQ Rights and Pro-Choice 2.60% 54.22x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 3.64% 51.68x
Law School Research Cluster 2.40% 47.75x
International Development & Health 7.85% 45.53x
International Travel 3.72% 45.18x
Public Policy Media 12.58% 45.09x
Philanthropy - Nonprofits 3.44% 41.46x
Middle East News 14.57% 37.82x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 11.15% 37.22x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female