Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 207.4 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 207.4 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 79.93% 38.60x
Immigration Policy Researchers 79.91% 38.59x
Liberal Think Tank Readers 80.07% 33.91x
Conservative Think Tank Readers 73.55% 28.94x
United Nations Donors 59.97% 28.85x
Occupy Movement Supporters 63.62% 28.15x
Immigration Control Advocates 73.20% 27.94x
Harvard University Fans 57.79% 27.26x
College Professors 58.23% 26.92x
Voters 61.04% 26.29x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.03% 1.97x
Hugo Boss 0.06% 1.87x
REI 0.03% 1.71x
LL Bean 0.01% 1.47x
Jos A. Bank Clothiers 0.45% 1.44x
Free People 0.03% 1.41x
Bonobos 0.11% 1.34x
Saint Laurent Paris 0.01% 1.29x
Armani 0.04% 1.28x
Ann Taylor 0.05% 1.26x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is people-press.org.

Website Composition Index
people-press.org 12.49% 487.56x
pewforum.org 12.01% 485.31x
pewresearch.org 39.01% 337.89x
americanimmigrationcouncil.org 26.54% 270.83x
migrationpolicy.org 38.81% 250.18x
inequality.org 7.56% 244.43x
now.org 11.00% 235.45x
heritage.org 14.32% 224.73x
aauw.org 19.93% 220.21x
humanrightsfirst.org 4.08% 145.73x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 9.96% 83.09x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 4.28% 73.31x
Liberal Views on LGBTQ Rights and Pro-Choice 3.09% 67.21x
International Travel 3.51% 59.39x
Law School Research Cluster 2.36% 58.21x
International Development & Health 7.85% 54.66x
Historical Information - Museums & Libraries 16.10% 49.50x
Philanthropy - Nonprofits 3.92% 48.45x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 11.57% 47.96x
University Press 21.24% 44.91x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male