Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 95 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 95 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 87.39% 37.87x
Immigration Resource Researchers 88.37% 35.35x
Immigration Policy Researchers 88.37% 35.35x
Conservative Think Tank Readers 81.77% 32.14x
Immigration Control Advocates 81.67% 30.15x
United Nations Donors 68.77% 29.66x
Occupy Movement Supporters 68.28% 29.47x
Voters 64.33% 29.20x
Harvard University Fans 68.18% 28.73x
Teachers 67.98% 28.59x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.42x
Uniqlo 0.02% 3.34x
REI 0.02% 2.99x
Ann Taylor 0.02% 2.58x
Hugo Boss 0.03% 2.56x
Intermix 0.01% 2.50x
Armani 0.02% 2.07x
Belk 0.01% 1.93x
Michael Kors 0.04% 1.79x
Talbots 0.03% 1.76x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is americanimmigrationcouncil.org.

Website Composition Index
americanimmigrationcouncil.org 33.97% 637.67x
migrationpolicy.org 48.42% 546.09x
aauw.org 24.96% 462.44x
americanprogress.org 23.83% 155.77x
brennancenter.org 9.72% 148.94x
oxfordre.com 8.44% 146.53x
aei.org 10.74% 125.94x
epi.org 14.43% 107.51x
oxfordbibliographies.com 5.53% 104.97x
crf-usa.org 5.45% 102.36x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 10.80% 116.94x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 4.00% 103.56x
Liberal Views on LGBTQ Rights and Pro-Choice 2.54% 90.62x
Law School Research Cluster 1.81% 89.94x
International Development & Health 7.20% 85.80x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 11.73% 75.68x
University Press 21.51% 70.83x
International Travel 3.76% 68.92x
Philanthropy - Nonprofits 2.82% 67.16x
Historical Information - Museums & Libraries 16.38% 65.90x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female