Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 117.6 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 117.6 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 86.17% 28.28x
Immigration Policy Researchers 86.17% 28.28x
Liberal Think Tank Readers 85.80% 27.62x
United Nations Donors 67.54% 23.32x
Conservative Think Tank Readers 80.84% 23.07x
Immigration Control Advocates 80.73% 22.78x
Occupy Movement Supporters 66.50% 21.86x
Voters 60.67% 21.85x
Harvard University Fans 66.51% 21.43x
College Professors 65.23% 21.30x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Bonobos.

Location Composition Index
Bonobos 0.04% 4.22x
Brooks Brothers 0.07% 2.97x
Madewell 0.06% 2.77x
Intermix 0.01% 2.50x
Zara 0.05% 2.40x
Club Monaco 0.02% 2.26x
Columbia 0.02% 2.24x
REI 0.02% 2.18x
Urban Outfitters 0.06% 2.12x
J. Crew 0.07% 1.70x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is americanimmigrationcouncil.org.

Website Composition Index
americanimmigrationcouncil.org 32.09% 520.22x
migrationpolicy.org 46.28% 448.55x
aauw.org 23.69% 373.08x
heritage.org 17.54% 275.63x
americanprogress.org 23.22% 129.94x
brennancenter.org 9.30% 125.09x
urban.org 5.55% 121.18x
oxfordre.com 7.99% 118.41x
aei.org 10.84% 111.35x
oxfordhandbooks.com 4.44% 98.27x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 9.96% 97.04x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 3.56% 79.46x
Liberal Views on LGBTQ Rights and Pro-Choice 2.65% 79.06x
Law School Research Cluster 1.56% 67.02x
International Development & Health 6.95% 65.21x
International Travel 3.22% 62.02x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 11.28% 58.83x
Historical Information - Museums & Libraries 16.09% 55.72x
University Press 20.46% 51.80x
Philanthropy - Nonprofits 2.41% 48.64x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female