Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 12.4 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 90.85% 30.37x
Ivy League College Researchers 76.76% 28.52x
US Judiciary System Researchers 78.87% 27.43x
Immigration Resource Researchers 92.96% 27.13x
Immigration Policy Researchers 92.96% 27.13x
History Buffs 64.79% 25.75x
College Students 79.58% 25.46x
Conservative Think Tank Readers 85.21% 25.31x
Teachers 76.76% 24.72x
College Professors 76.06% 24.35x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.42x
Intermix 0.01% 2.50x
Ralph Lauren 0.01% 1.96x
Belk 0.01% 1.93x
Ann Taylor 0.01% 1.53x
Armani 0.01% 1.49x
American Apparel 0.01% 1.15x
Hugo Boss 0.01% 1.08x
Zara 0.01% 1.04x
Zumiez 0.03% 0.84x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is findlaw.com.

Website Composition Index
findlaw.com 31.78% 55.81x
newrepublic.com 24.99% 39.91x
foreignpolicy.com 28.33% 39.19x
thenation.com 26.91% 39.09x
nationalgeographic.com 28.27% 37.91x
podbean.com 15.61% 36.44x
economist.com 22.20% 36.03x
propublica.org 20.36% 35.75x
huffingtonpost.com 23.02% 34.28x
encyclopedia.com 24.49% 33.34x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is University Press.

Content Affinity Composition Index
University Press 21.41% 216.08x
Aid Groups 13.91% 143.96x
MBA Education 19.57% 115.20x
Historical Information - Museums & Libraries 14.07% 107.65x
Education Cluster 14.98% 87.21x
California Universities 6.12% 75.95x
Learning & Development Products 7.03% 66.03x
Public Policy Media 14.37% 61.24x
Nature & Wildlife 9.48% 59.95x
New England Universities 14.98% 51.40x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male