Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 179.7 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 179.7 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 81.68% 32.16x
Immigration Policy Researchers 81.67% 32.15x
Liberal Think Tank Readers 77.55% 31.64x
Conservative Think Tank Readers 72.72% 26.48x
Immigration Control Advocates 76.20% 26.15x
United Nations Donors 60.86% 25.01x
Immigration Rights Advocates 71.44% 24.08x
Occupy Movement Supporters 56.77% 23.65x
Harvard University Fans 58.16% 23.23x
Voters 51.47% 22.52x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Topshop.

Location Composition Index
Topshop 0.02% 5.27x
Uniqlo 0.02% 2.66x
Ann Taylor 0.02% 2.34x
Columbia 0.01% 2.28x
Club Monaco 0.01% 1.96x
Kate Spade 0.03% 1.92x
Jos A. Bank Clothiers 0.05% 1.83x
White House Black Market 0.06% 1.82x
The North Face 0.02% 1.80x
Urban Outfitters 0.03% 1.62x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is pewresearch.org.

Website Composition Index
pewresearch.org 20.72% 506.65x
americanimmigrationcouncil.org 32.23% 449.72x
migrationpolicy.org 45.92% 366.00x
now.org 13.92% 363.41x
inequality.org 9.46% 318.83x
aauw.org 24.44% 309.86x
heritage.org 16.85% 209.30x
nwlc.org 4.91% 165.05x
americanprogress.org 23.28% 106.57x
brennancenter.org 8.48% 103.97x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 9.44% 82.63x
Liberal Views on LGBTQ Rights and Pro-Choice 2.46% 67.77x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 3.60% 67.37x
Law School Research Cluster 1.57% 58.07x
International Travel 3.04% 55.91x
International Development & Health 6.68% 52.16x
Philanthropy - Nonprofits 2.72% 48.95x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 10.68% 45.83x
Historical Information - Museums & Libraries 14.46% 43.51x
Public Policy Media 12.97% 42.89x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male