Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 32 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 32 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 92.10% 42.44x
Immigration Policy Researchers 92.10% 37.72x
Immigration Resource Researchers 92.10% 37.72x
Ivy League College Researchers 70.30% 33.03x
Conservative Think Tank Readers 83.65% 32.86x
US Judiciary System Researchers 70.84% 32.07x
College Students 70.57% 31.74x
Teachers 71.12% 31.71x
United Nations Donors 71.12% 31.09x
College Professors 70.03% 30.78x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.42x
Intermix 0.01% 2.50x
Ralph Lauren 0.01% 1.96x
Belk 0.01% 1.93x
Ann Taylor 0.01% 1.53x
Armani 0.01% 1.49x
J. Crew 0.02% 1.30x
Kate Spade 0.01% 1.29x
Free People 0.01% 1.21x
American Apparel 0.01% 1.15x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is splcenter.org.

Website Composition Index
splcenter.org 17.25% 95.94x
factcheck.org 20.12% 86.98x
sagepub.com 33.03% 84.68x
prospect.org 15.77% 82.03x
fee.org 13.54% 80.50x
columbia.edu 12.53% 76.94x
chronicle.com 14.85% 71.28x
law.cornell.edu 21.72% 67.17x
worldcat.org 14.56% 65.56x
insidehighered.com 21.13% 64.32x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 7.08% 149.71x
University Press 22.42% 140.19x
Aid Groups 13.11% 133.00x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 12.33% 129.85x
Philanthropy - Nonprofits 2.79% 99.11x
Historical Information - Museums & Libraries 17.35% 98.01x
Visa & Immigration 4.07% 96.84x
MBA Education 17.85% 82.03x
Education Cluster 15.90% 67.26x
Writing & Publishing 6.64% 62.78x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female