Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 167.8 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 167.8 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 83.41% 32.11x
Immigration Policy Researchers 83.40% 32.10x
Liberal Think Tank Readers 80.58% 31.85x
Conservative Think Tank Readers 75.72% 26.59x
Immigration Control Advocates 76.92% 26.06x
Occupy Movement Supporters 65.03% 25.70x
United Nations Donors 63.69% 25.41x
Voters 61.95% 24.74x
Harvard University Fans 62.31% 24.37x
Immigration Rights Advocates 70.22% 23.82x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.40x
Uniqlo 0.04% 2.37x
REI 0.02% 1.84x
Belk 0.02% 1.76x
Intermix 0.01% 1.72x
Bonobos 0.13% 1.55x
American Apparel 0.04% 1.53x
Topshop 0.03% 1.53x
Dressbarn 0.06% 1.45x
Mens Wearhouse 0.61% 1.44x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is pewresearch.org.

Website Composition Index
pewresearch.org 30.79% 523.14x
americanimmigrationcouncil.org 29.50% 412.17x
now.org 12.50% 346.33x
migrationpolicy.org 42.77% 338.79x
aauw.org 22.09% 296.52x
heritage.org 15.09% 220.58x
americanprogress.org 21.32% 117.20x
scotusblog.com 6.17% 114.91x
brennancenter.org 9.28% 114.52x
urban.org 5.47% 113.46x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 9.53% 100.57x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 3.98% 82.27x
Liberal Views on LGBTQ Rights and Pro-Choice 2.76% 76.20x
International Travel 3.00% 64.43x
Law School Research Cluster 1.87% 63.74x
International Development & Health 7.36% 62.00x
Philanthropy - Nonprofits 3.30% 54.68x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 11.57% 53.75x
Historical Information - Museums & Libraries 15.76% 52.77x
Public Policy Media 15.82% 48.78x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male