Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 340.7 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 340.7 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Immigration Resource Researchers.

Interest Composition Index
Immigration Resource Researchers 73.83% 35.04x
Immigration Policy Researchers 73.83% 35.04x
Liberal Think Tank Readers 74.21% 33.15x
Immigration Control Advocates 67.72% 29.30x
Occupy Movement Supporters 58.19% 28.83x
Conservative Think Tank Readers 68.91% 27.52x
Immigration Rights Advocates 61.68% 26.56x
Voters 52.90% 26.31x
Gun Violence Researchers 43.25% 25.59x
United Nations Donors 56.37% 25.31x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.05% 2.27x
Ralph Lauren 0.02% 2.19x
The North Face 0.05% 2.08x
American Apparel 0.07% 1.97x
Uniqlo 0.03% 1.87x
Chicos 0.08% 1.81x
Free People 0.04% 1.76x
Urban Outfitters 0.09% 1.71x
Brooks Brothers 0.06% 1.62x
Club Monaco 0.01% 1.57x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is pewsocialtrends.org.

Website Composition Index
pewsocialtrends.org 12.50% 561.89x
people-press.org 14.87% 513.05x
pewforum.org 14.18% 509.19x
pewresearch.org 45.53% 353.21x
americanimmigrationcouncil.org 21.39% 296.98x
now.org 7.78% 291.77x
migrationpolicy.org 32.04% 275.06x
inequality.org 5.55% 262.03x
aauw.org 17.83% 252.87x
pewinternet.org 4.95% 250.67x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 10.00% 62.68x
Liberal Views on LGBTQ Rights and Pro-Choice 2.59% 56.86x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 3.90% 55.31x
Public Policy Media 12.24% 53.36x
International Development & Health 7.53% 50.83x
Law School Research Cluster 2.62% 50.72x
Philanthropy - Nonprofits 3.75% 47.18x
International Travel 3.95% 45.92x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 10.78% 42.94x
Middle East News 13.87% 41.03x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male