Dstillery Audiences

SOCIAL & DEMOGRAPHIC TRENDS

Audience Size: 456.9 Thousand Devices

Explore the Social & Demographic Trends Audience

Below you'll find more information about the Social & Demographic Trends audience, broken down in different categories based on their digital and physical behaviors. These are 456.9 thousand unique devices whose actions qualify for the Social & Demographic Trends audience.

Dstillery Crafted Audiences

INTERESTS

The Social & Demographic Trends audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Social & Demographic Trends audience is Liberal Think Tank Readers.

Interest Composition Index
Liberal Think Tank Readers 74.71% 32.15x
Immigration Control Advocates 67.37% 28.55x
Occupy Movement Supporters 57.87% 27.39x
Conservative Think Tank Readers 69.49% 26.35x
Immigration Rights Advocates 60.46% 25.03x
Voters 54.12% 22.44x
Harvard University Fans 56.07% 22.02x
College Professors 56.09% 21.79x
Social Liberals 38.50% 21.45x
College Students 53.34% 21.38x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Interest attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Social & Demographic Trends audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Social & Demographic Trends audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.71x
American Eagle Outfitters 0.07% 1.66x
Urban Outfitters 0.06% 1.59x
American Apparel 0.04% 1.54x
Madewell 0.02% 1.53x
J. Crew 0.04% 1.48x
Lululemon 0.05% 1.37x
Express 0.03% 1.36x
Aeropostale 0.03% 1.36x
Gap 0.10% 1.31x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Location attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Web Insights

WEBSITES

The Social & Demographic Trends audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Social & Demographic Trends audience is journalism.org.

Website Composition Index
journalism.org 6.76% 456.47x
pewsocialtrends.org 16.48% 430.99x
people-press.org 19.32% 395.63x
pewforum.org 18.24% 390.51x
pewresearch.org 57.87% 268.89x
migrationpolicy.org 26.79% 239.73x
now.org 6.04% 238.29x
inequality.org 4.45% 236.24x
aauw.org 14.84% 203.35x
heritage.org 14.18% 198.45x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Web attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Social & Demographic Trends audience is Public Policy Media.

Content Affinity Composition Index
Public Policy Media 12.18% 50.49x
Aid Groups 9.20% 49.84x
Liberal Views on LGBTQ Rights and Pro-Choice 2.44% 48.09x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 3.91% 46.97x
International Development & Health 6.80% 43.21x
Philanthropy - Nonprofits 3.59% 38.87x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 10.11% 38.50x
University Press 20.36% 37.79x
Law School Research Cluster 2.55% 37.23x
Feminism 3.09% 35.57x
Composition Percentage: The overlap percentage between the Social & Demographic Trends audience and the Content Affinity attribute.
Index: A comparison of the Social & Demographic Trends audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Social & Demographic Trends audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999