Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 310.7 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 310.7 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 28.54% 16.64x
Readers of Pakistani Content 25.25% 14.41x
Readers of South Asian Content 26.06% 14.32x
United Nations Donors 30.71% 14.23x
Africa Trip Planners 26.41% 12.77x
Readers of Bengali Content 22.18% 12.66x
Readers of Filipinos Content 20.04% 12.56x
Readers of Russian Content 21.04% 12.05x
Executive and C-Suite 22.01% 11.87x
United Arab Emirates Trip Planners 27.32% 11.65x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.04% 2.06x
Club Monaco 0.02% 2.02x
Michael Kors 0.04% 1.94x
Madewell 0.03% 1.93x
Uniqlo 0.02% 1.87x
Urban Outfitters 0.08% 1.78x
Lorna Jane 0.01% 1.72x
J. Crew 0.05% 1.65x
Intermix 0.01% 1.61x
Gap 0.10% 1.54x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website Composition Index
premiumtimesng.com 16.73% 560.79x
allafrica.com 16.72% 488.75x
punchng.com 25.35% 372.52x
africanews.com 14.32% 364.31x
modernghana.com 7.56% 363.04x
lindaikejisblog.com 11.44% 354.90x
gistmania.com 8.61% 324.99x
thesouthafrican.com 10.52% 214.30x
face2faceafrica.com 10.82% 138.61x
news24.com 4.00% 132.11x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.31% 45.36x
Franco-African Cluster 1.14% 44.76x
Aid Groups 6.41% 40.17x
Local & Travel England - East Midlands 0.48% 37.34x
Middle East News 11.03% 32.64x
International Development & Health 4.24% 28.62x
International Travel 2.42% 28.15x
Cuba & Mexico Media 2.18% 27.47x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.44% 25.54x
Philanthropy - Nonprofits 1.66% 20.83x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male