Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 237.9 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 237.9 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 38.81% 17.30x
Readers of South Asian Content 31.33% 15.24x
Readers of Pakistani Content 31.82% 13.77x
United Nations Donors 32.16% 13.55x
Readers of Bengali Content 27.86% 12.97x
Readers of Russian Content 27.39% 12.30x
Readers of Filipinos Content 26.28% 12.26x
Liberal News Readers 23.94% 11.92x
Financial Business Intelligence Researchers 23.93% 11.76x
Executive and C-Suite 23.43% 11.61x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 3.36x
Brooks Brothers 0.04% 2.49x
Ann Taylor 0.03% 2.44x
Madewell 0.02% 2.32x
Hugo Boss 0.04% 2.01x
Uniqlo 0.02% 1.94x
Gap 0.10% 1.93x
Forever 21 0.05% 1.91x
Lululemon 0.04% 1.80x
Victoria's Secret 0.12% 1.78x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.

Website Composition Index
punchng.com 37.41% 273.83x
face2faceafrica.com 13.50% 47.36x
business-standard.com 3.17% 32.57x
goal.com 12.76% 29.39x
arabnews.com 4.38% 28.62x
jamaicaobserver.com 5.96% 28.26x
loopjamaica.com 2.75% 26.90x
skysports.com 5.72% 23.60x
essence.com 2.25% 21.74x
iaai.com 2.75% 19.25x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.19% 53.00x
Local & Travel England - Northern England 0.38% 42.76x
Franco-African Cluster 1.05% 37.47x
Caribbean Cluster 8.50% 30.02x
Aid Groups 2.96% 28.80x
Middle East News 10.78% 28.13x
Environmental Conservation 0.13% 25.02x
Cuba & Mexico Media 1.38% 22.67x
International Travel 1.05% 21.47x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.49% 20.71x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male