Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 430.2 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 430.2 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 37.19% 17.68x
Readers of Jamaican Content 42.45% 17.60x
Readers of Pakistani Content 36.11% 16.63x
Readers of Bengali Content 34.28% 16.21x
Readers of Russian Content 35.55% 15.33x
Liberal News Readers 30.36% 14.77x
Executive and C-Suite 28.27% 14.63x
Readers of Filipinos Content 30.48% 14.29x
Market Intelligence Researchers 29.84% 14.18x
Financial Business Intelligence Researchers 29.11% 14.12x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Maurices.

Location Composition Index
Maurices 0.01% 1.47x
Carhartt 0.06% 0.59x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is nigeriaworld.com.

Website Composition Index
nigeriaworld.com 6.30% 396.35x
thisdaylive.com 9.48% 358.28x
premiumtimesng.com 12.92% 292.32x
allafrica.com 8.52% 282.58x
pmnewsnigeria.com 18.27% 282.44x
punchng.com 38.55% 224.91x
tribuneonlineng.com 8.33% 223.34x
gistmania.com 4.95% 209.84x
ghanacelebrities.com 7.37% 209.10x
ksnmedia.com 2.29% 186.95x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.28% 53.89x
Local & Travel England - Northern England 0.62% 37.63x
Environmental Conservation 0.17% 33.94x
Caribbean Cluster 12.40% 31.32x
Franco-African Cluster 0.83% 31.11x
Middle East News 10.63% 27.36x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.53% 27.08x
Pakistan Cluster 3.49% 24.48x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.39% 21.56x
Scotland Travel 0.20% 20.10x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male