SOUTH AFRICA NEWS CLUSTER

Audience Size: 295.7 Thousand Devices

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Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 295.7 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest	Composition	Index
Readers of Jamaican Content	39.27%	15.94x
Readers of South Asian Content	31.82%	13.86x
United Nations Donors	34.99%	13.27x
Readers of Pakistani Content	32.08%	12.81x
Readers of Bengali Content	28.68%	11.86x
Work Visa Researchers	35.65%	11.32x
Readers of Russian Content	28.80%	11.32x
Africa Trip Planners	30.02%	11.29x
Readers of Filipinos Content	27.03%	11.26x
Liberal News Readers	24.37%	11.03x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.03%	2.16x
Saint Laurent Paris	0.01%	2.11x
Ann Taylor	0.04%	2.05x
Bonobos	0.12%	1.86x
Levi Strauss	0.03%	1.84x
Intermix	0.01%	1.78x
Patagonia	0.01%	1.66x
The North Face	0.02%	1.55x
H&M	0.07%	1.50x
Kate Spade	0.03%	1.47x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website	Composition	Index
premiumtimesng.com	18.07%	521.51x
vanguardngr.com	12.78%	487.42x
pmnewsnigeria.com	17.34%	476.62x
allafrica.com	13.50%	450.36x
lindaikejisblog.com	10.40%	351.67x
gistmania.com	10.86%	303.54x
myjoyonline.com	9.69%	295.08x
punchng.com	37.46%	294.96x
africanews.com	17.38%	259.97x
modernghana.com	9.08%	257.78x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity	Composition	Index
Local & Travel England - North Midlands	0.21%	55.29x
Franco-African Cluster	1.05%	41.28x
Local & Travel England - Northern England	0.39%	40.21x
Aid Groups	3.51%	34.65x
Middle East News	11.26%	28.80x
International Travel	1.36%	27.11x
Caribbean Cluster	7.24%	26.05x
Environmental Conservation	0.13%	23.28x
International Development & Health	2.87%	23.15x
Cuba & Mexico Media	1.60%	22.37x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male