Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 121 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 121 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 32.81% 18.39x
Readers of Bengali Content 29.91% 17.06x
Readers of Muslim Content 45.84% 16.94x
Executive and C-Suite 26.77% 16.62x
Liberal News Readers 28.73% 16.14x
Readers of Filipinos Content 28.41% 15.30x
Financial News Readers 24.80% 15.06x
Work Visa Researchers 41.37% 14.97x
Financial Business Intelligence Researchers 25.75% 14.89x
Tennis Players 36.34% 14.39x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is H&M.

Location Composition Index
H&M 0.03% 4.13x
Lululemon 0.02% 3.70x
Michael Kors 0.02% 3.26x
Forever 21 0.02% 2.86x
Banana Republic 0.02% 2.68x
Dressbarn 0.01% 1.67x
Journeys 0.02% 1.58x
Express 0.02% 1.51x
Buckle 0.02% 1.39x
Mens Wearhouse 0.02% 1.02x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is vanguardngr.com.

Website Composition Index
vanguardngr.com 27.30% 653.46x
punchng.com 40.59% 615.33x
premiumtimesng.com 30.98% 505.61x
myjoyonline.com 18.24% 430.18x
lindaikejisblog.com 18.90% 409.67x
ghgossip.com 16.84% 259.28x
thesouthafrican.com 10.50% 224.11x
nairametrics.com 15.15% 215.03x
cheflolaskitchen.com 4.05% 86.68x
planetfootball.com 3.64% 68.34x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.77% 67.02x
Local & Travel England - Northern England 0.69% 48.19x
Middle East News 7.41% 37.12x
Caribbean Cluster 7.86% 34.71x
Pakistan Cluster 3.31% 31.98x
Aid Groups 2.30% 27.86x
Fashion & Retail 0.29% 27.04x
Oil & Energy 0.31% 25.54x
Australia & New Zealand Media 3.13% 24.98x
Public Policy Media 1.93% 19.92x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male