Explore the South Africa News Cluster Audience
Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 54.2 thousand unique devices whose actions qualify for the South Africa News Cluster audience.
INTERESTS
The South Africa News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Africa News Cluster audience is Africa Trip Planners.
| Interest | Composition | Index |
| Africa Trip Planners | 55.21% | 37.71x |
| Small Business Opportunity Researchers | 12.12% | 22.91x |
| Work Visa Researchers | 42.94% | 16.90x |
| Market Intelligence Researchers | 12.12% | 14.63x |
| Ivy League College Researchers | 4.29% | 14.39x |
| United Nations Donors | 14.11% | 14.06x |
| Arkansas Razorbacks Fans | 26.23% | 12.20x |
| Charitable Donors | 16.26% | 11.80x |
| Executive and C-Suite | 15.18% | 11.57x |
| Black-Owned Business Researchers | 44.48% | 11.25x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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APPAREL RETAILERS
The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.44x |
| Maurices | 0.02% | 1.02x |
| Urban Outfitters | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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WEBSITES
The South Africa News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.
| Website | Composition | Index |
| punchng.com | 58.22% | 492.83x |
| therealchamps.com | 5.10% | 63.64x |
| sportsbrief.com | 11.52% | 57.24x |
| teamtalk.com | 7.27% | 51.11x |
| goal.com | 13.56% | 42.36x |
| skysports.com | 7.09% | 40.50x |
| football365.com | 9.78% | 40.10x |
| immigrationnewscanada.ca | 4.94% | 38.24x |
| jamaica-gleaner.com | 3.98% | 37.62x |
| khaleejtimes.com | 3.99% | 33.38x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 1.20% | 24.42x |
| Middle East News | 3.38% | 23.10x |
| Pakistan Cluster | 0.71% | 22.33x |
| Caribbean Cluster | 2.53% | 18.17x |
| Assorted Topics (Television, Origami, Men's Health) | 0.32% | 14.50x |
| Asia Travel | 7.34% | 14.32x |
| Australia & New Zealand Media | 1.75% | 13.30x |
| International Travel | 0.32% | 13.15x |
| Video Content Sites | 0.26% | 12.40x |
| Canada Tax and Finance Research Cluster | 0.32% | 12.18x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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DEMOGRAPHICS
The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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