Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 56.9 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 56.9 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Muslim Content.

Interest Composition Index
Readers of Muslim Content 47.05% 19.18x
Small Business Opportunity Researchers 18.72% 18.99x
Readers of South Asian Content 17.88% 18.49x
Work Visa Researchers 48.57% 17.50x
Readers of Bengali Content 18.55% 16.51x
United Arab Emirates Trip Planners 45.03% 14.15x
Executive and C-Suite 15.35% 14.13x
Tennis Players 28.84% 14.12x
Readers of Jamaican Content 28.33% 13.22x
Readers of Pakistani Content 17.54% 12.80x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.05% 5.19x
Buckle 0.07% 4.27x
Victoria's Secret 0.05% 4.04x
Gap 0.05% 3.83x
Urban Outfitters 0.07% 3.74x
Lane Bryant 0.03% 3.55x
American Eagle Outfitters 0.05% 3.14x
Chicos 0.04% 2.63x
Aeropostale 0.04% 2.39x
Journeys 0.05% 2.18x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.

Website Composition Index
punchng.com 51.79% 556.89x
sportsbrief.com 11.90% 93.22x
football365.com 8.94% 71.98x
goal.com 18.14% 64.31x
jamaicaobserver.com 7.86% 49.65x
skysports.com 11.41% 46.12x
jamaica-gleaner.com 5.32% 41.94x
fourfourtwo.com 5.85% 41.84x
news24.com 7.85% 38.71x
face2faceafrica.com 5.69% 36.54x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 1.78% 29.34x
Caribbean Cluster 3.77% 26.29x
Middle East News 4.65% 25.27x
Pakistan Cluster 1.03% 24.15x
Video Content Sites 0.53% 21.50x
Australia & New Zealand Media 1.92% 20.37x
Asia Travel 10.09% 16.75x
International Travel 0.57% 14.67x
Ireland Cluster 1.24% 14.26x
Arabic News 0.60% 13.82x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male