Explore the South Africa News Cluster Audience
Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 297.7 thousand unique devices whose actions qualify for the South Africa News Cluster audience.
INTERESTS
The South Africa News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.
| Interest | Composition | Index |
| Readers of South Asian Content | 40.05% | 17.47x |
| Readers of Bengali Content | 37.06% | 16.32x |
| Readers of Pakistani Content | 38.89% | 16.00x |
| Readers of Jamaican Content | 43.50% | 15.99x |
| Executive and C-Suite | 32.03% | 15.46x |
| Readers of Russian Content | 38.67% | 15.28x |
| Liberal News Readers | 34.67% | 15.00x |
| Readers of Filipinos Content | 34.61% | 14.66x |
| Financial Business Intelligence Researchers | 33.71% | 14.41x |
| Financial News Readers | 31.97% | 14.01x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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APPAREL RETAILERS
The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 3.42x |
| The Childrens Place | 0.02% | 2.21x |
| American Eagle Outfitters | 0.01% | 2.16x |
| Journeys | 0.01% | 1.39x |
| Victoria's Secret | 0.01% | 1.37x |
| Mens Wearhouse | 0.01% | 1.31x |
| Carhartt | 0.08% | 0.77x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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WEBSITES
The South Africa News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Africa News Cluster audience is thisdaylive.com.
| Website | Composition | Index |
| thisdaylive.com | 10.19% | 350.65x |
| allafrica.com | 6.63% | 305.36x |
| premiumtimesng.com | 15.27% | 283.88x |
| tribuneonlineng.com | 9.02% | 269.50x |
| pmnewsnigeria.com | 20.32% | 260.14x |
| punchng.com | 39.87% | 223.23x |
| ghanacelebrities.com | 6.97% | 220.76x |
| gistmania.com | 4.62% | 211.71x |
| vanguardngr.com | 27.84% | 203.62x |
| modernghana.com | 9.60% | 187.06x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.33% | 49.75x |
| Environmental Conservation | 0.23% | 39.51x |
| Local & Travel England - Northern England | 0.75% | 35.84x |
| Franco-African Cluster | 0.83% | 31.20x |
| Caribbean Cluster | 13.23% | 29.70x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.42% | 27.44x |
| Middle East News | 12.08% | 25.55x |
| Scotland Travel | 0.26% | 24.55x |
| Pakistan Cluster | 4.52% | 23.47x |
| International Development & Health | 0.85% | 20.70x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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DEMOGRAPHICS
The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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