Explore the South Africa News Cluster Audience
Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 56.9 thousand unique devices whose actions qualify for the South Africa News Cluster audience.
INTERESTS
The South Africa News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Africa News Cluster audience is Readers of Muslim Content.
| Interest | Composition | Index |
| Readers of Muslim Content | 47.05% | 19.18x |
| Small Business Opportunity Researchers | 18.72% | 18.99x |
| Readers of South Asian Content | 17.88% | 18.49x |
| Work Visa Researchers | 48.57% | 17.50x |
| Readers of Bengali Content | 18.55% | 16.51x |
| United Arab Emirates Trip Planners | 45.03% | 14.15x |
| Executive and C-Suite | 15.35% | 14.13x |
| Tennis Players | 28.84% | 14.12x |
| Readers of Jamaican Content | 28.33% | 13.22x |
| Readers of Pakistani Content | 17.54% | 12.80x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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APPAREL RETAILERS
The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.05% | 5.19x |
| Buckle | 0.07% | 4.27x |
| Victoria's Secret | 0.05% | 4.04x |
| Gap | 0.05% | 3.83x |
| Urban Outfitters | 0.07% | 3.74x |
| Lane Bryant | 0.03% | 3.55x |
| American Eagle Outfitters | 0.05% | 3.14x |
| Chicos | 0.04% | 2.63x |
| Aeropostale | 0.04% | 2.39x |
| Journeys | 0.05% | 2.18x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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WEBSITES
The South Africa News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.
| Website | Composition | Index |
| punchng.com | 51.79% | 556.89x |
| sportsbrief.com | 11.90% | 93.22x |
| football365.com | 8.94% | 71.98x |
| goal.com | 18.14% | 64.31x |
| jamaicaobserver.com | 7.86% | 49.65x |
| skysports.com | 11.41% | 46.12x |
| jamaica-gleaner.com | 5.32% | 41.94x |
| fourfourtwo.com | 5.85% | 41.84x |
| news24.com | 7.85% | 38.71x |
| face2faceafrica.com | 5.69% | 36.54x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Aid Groups.
| Content Affinity | Composition | Index |
| Aid Groups | 1.78% | 29.34x |
| Caribbean Cluster | 3.77% | 26.29x |
| Middle East News | 4.65% | 25.27x |
| Pakistan Cluster | 1.03% | 24.15x |
| Video Content Sites | 0.53% | 21.50x |
| Australia & New Zealand Media | 1.92% | 20.37x |
| Asia Travel | 10.09% | 16.75x |
| International Travel | 0.57% | 14.67x |
| Ireland Cluster | 1.24% | 14.26x |
| Arabic News | 0.60% | 13.82x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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DEMOGRAPHICS
The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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