Explore the South Africa News Cluster Audience
Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 87.5 thousand unique devices whose actions qualify for the South Africa News Cluster audience.
INTERESTS
The South Africa News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.
| Interest | Composition | Index |
| Readers of South Asian Content | 40.06% | 21.26x |
| Readers of Muslim Content | 47.29% | 19.99x |
| Executive and C-Suite | 31.74% | 19.91x |
| Readers of Bengali Content | 37.23% | 19.90x |
| Liberal News Readers | 34.39% | 19.44x |
| Readers of Jamaican Content | 43.55% | 18.23x |
| Readers of Russian Content | 41.10% | 18.12x |
| Readers of Filipinos Content | 33.87% | 17.93x |
| Financial Business Intelligence Researchers | 31.55% | 17.64x |
| Market Intelligence Researchers | 34.65% | 17.59x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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APPAREL RETAILERS
The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 3.85x |
| White House Black Market | 0.01% | 3.27x |
| The Childrens Place | 0.01% | 3.20x |
| J. Crew | 0.01% | 2.52x |
| Journeys | 0.01% | 2.22x |
| Victoria's Secret | 0.01% | 2.15x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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WEBSITES
The South Africa News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.
| Website | Composition | Index |
| punchng.com | 41.06% | 578.65x |
| vanguardngr.com | 37.26% | 530.15x |
| myjoyonline.com | 22.47% | 363.45x |
| ghgossip.com | 20.56% | 213.36x |
| thesouthafrican.com | 13.15% | 212.62x |
| nairametrics.com | 13.71% | 193.98x |
| allhiphop.com | 6.51% | 96.75x |
| teamtalk.com | 6.37% | 89.31x |
| football365.com | 5.52% | 83.60x |
| arynews.tv | 5.10% | 81.22x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Africa News Cluster audience is International Development & Health.
| Content Affinity | Composition | Index |
| International Development & Health | 0.54% | 57.50x |
| Local & Travel England - Northern England | 0.92% | 55.15x |
| Franco-African Cluster | 0.81% | 47.85x |
| Caribbean Cluster | 11.08% | 42.06x |
| Middle East News | 10.38% | 38.97x |
| Saskatchewan Media & Retail Cluster | 0.38% | 35.20x |
| Fashion & Retail | 2.02% | 34.37x |
| Cuba & Mexico Media | 0.35% | 31.69x |
| Pakistan Cluster | 4.83% | 31.58x |
| Australia & New Zealand Media | 4.32% | 30.28x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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DEMOGRAPHICS
The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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