Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 120.6 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 120.6 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 43.61% 21.65x
Liberal News Readers 36.57% 19.62x
Executive and C-Suite 35.21% 19.42x
Readers of Bengali Content 40.94% 19.29x
Readers of Muslim Content 46.12% 18.79x
Readers of Filipinos Content 36.63% 18.50x
Readers of Jamaican Content 47.82% 18.37x
Readers of Russian Content 43.01% 18.09x
Financial Business Intelligence Researchers 34.72% 17.97x
Market Intelligence Researchers 37.77% 17.92x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Express.

Location Composition Index
Express 0.02% 4.35x
Dressbarn 0.01% 3.91x
Gap 0.01% 3.87x
Banana Republic 0.01% 3.52x
LOFT 0.01% 3.40x
Victoria's Secret 0.02% 2.98x
Chicos 0.01% 2.74x
J. Crew 0.01% 2.52x
The Childrens Place 0.01% 2.18x
Journeys 0.01% 2.09x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.

Website Composition Index
punchng.com 41.93% 462.60x
vanguardngr.com 33.70% 446.97x
premiumtimesng.com 20.63% 408.97x
myjoyonline.com 24.63% 309.69x
lindaikejisblog.com 13.82% 275.78x
thesouthafrican.com 13.93% 198.76x
ghgossip.com 22.47% 154.09x
nairametrics.com 10.81% 146.27x
iharare.com 6.76% 113.75x
teamtalk.com 6.14% 82.24x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.33% 58.48x
Local & Travel England - Northern England 0.89% 55.42x
International Development & Health 0.57% 46.30x
Caribbean Cluster 12.54% 42.88x
Franco-African Cluster 0.79% 42.32x
Middle East News 11.42% 39.46x
Pakistan Cluster 5.42% 35.92x
Australia & New Zealand Media 4.85% 29.98x
Cuba & Mexico Media 0.47% 28.80x
Saskatchewan Media & Retail Cluster 0.37% 28.24x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male