Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 54.2 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 54.2 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Africa Trip Planners.

Interest Composition Index
Africa Trip Planners 55.21% 37.71x
Small Business Opportunity Researchers 12.12% 22.91x
Work Visa Researchers 42.94% 16.90x
Market Intelligence Researchers 12.12% 14.63x
Ivy League College Researchers 4.29% 14.39x
United Nations Donors 14.11% 14.06x
Arkansas Razorbacks Fans 26.23% 12.20x
Charitable Donors 16.26% 11.80x
Executive and C-Suite 15.18% 11.57x
Black-Owned Business Researchers 44.48% 11.25x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.44x
Maurices 0.02% 1.02x
Urban Outfitters 0.02% 0.98x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.

Website Composition Index
punchng.com 58.22% 492.83x
therealchamps.com 5.10% 63.64x
sportsbrief.com 11.52% 57.24x
teamtalk.com 7.27% 51.11x
goal.com 13.56% 42.36x
skysports.com 7.09% 40.50x
football365.com 9.78% 40.10x
immigrationnewscanada.ca 4.94% 38.24x
jamaica-gleaner.com 3.98% 37.62x
khaleejtimes.com 3.99% 33.38x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 1.20% 24.42x
Middle East News 3.38% 23.10x
Pakistan Cluster 0.71% 22.33x
Caribbean Cluster 2.53% 18.17x
Assorted Topics (Television, Origami, Men's Health) 0.32% 14.50x
Asia Travel 7.34% 14.32x
Australia & New Zealand Media 1.75% 13.30x
International Travel 0.32% 13.15x
Video Content Sites 0.26% 12.40x
Canada Tax and Finance Research Cluster 0.32% 12.18x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male