Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 221 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 221 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 46.18% 19.46x
Readers of Bengali Content 44.14% 17.87x
Liberal News Readers 38.67% 17.47x
Executive and C-Suite 37.89% 17.09x
Readers of Jamaican Content 51.65% 16.71x
Readers of Russian Content 46.09% 16.64x
Readers of Filipinos Content 40.54% 16.46x
Financial Business Intelligence Researchers 38.11% 16.38x
Market Intelligence Researchers 40.23% 16.33x
Readers of Pakistani Content 45.92% 16.26x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.01% 2.60x
J. Crew 0.01% 2.52x
Lane Bryant 0.01% 2.08x
Victoria's Secret 0.02% 1.62x
Old Navy 0.02% 1.40x
The Childrens Place 0.01% 1.31x
Maurices 0.01% 1.11x
Carhartt 0.07% 0.70x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website Composition Index
premiumtimesng.com 18.30% 490.06x
pmnewsnigeria.com 20.35% 484.07x
punchng.com 41.54% 408.02x
vanguardngr.com 31.47% 395.97x
modernghana.com 9.31% 347.41x
lindaikejisblog.com 12.93% 293.64x
africanews.com 9.75% 271.96x
myjoyonline.com 25.10% 261.56x
thesouthafrican.com 14.48% 201.77x
nairametrics.com 8.93% 162.97x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.28% 59.80x
Local & Travel England - Northern England 0.82% 50.59x
Environmental Conservation 0.19% 43.54x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.38% 42.95x
Franco-African Cluster 0.89% 40.86x
Caribbean Cluster 13.14% 39.84x
International Development & Health 0.73% 34.18x
Scotland Travel 0.21% 33.45x
Pakistan Cluster 5.28% 32.90x
Middle East News 11.87% 32.64x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male