Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 297.7 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 297.7 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 40.05% 17.47x
Readers of Bengali Content 37.06% 16.32x
Readers of Pakistani Content 38.89% 16.00x
Readers of Jamaican Content 43.50% 15.99x
Executive and C-Suite 32.03% 15.46x
Readers of Russian Content 38.67% 15.28x
Liberal News Readers 34.67% 15.00x
Readers of Filipinos Content 34.61% 14.66x
Financial Business Intelligence Researchers 33.71% 14.41x
Financial News Readers 31.97% 14.01x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 3.42x
The Childrens Place 0.02% 2.21x
American Eagle Outfitters 0.01% 2.16x
Journeys 0.01% 1.39x
Victoria's Secret 0.01% 1.37x
Mens Wearhouse 0.01% 1.31x
Carhartt 0.08% 0.77x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is thisdaylive.com.

Website Composition Index
thisdaylive.com 10.19% 350.65x
allafrica.com 6.63% 305.36x
premiumtimesng.com 15.27% 283.88x
tribuneonlineng.com 9.02% 269.50x
pmnewsnigeria.com 20.32% 260.14x
punchng.com 39.87% 223.23x
ghanacelebrities.com 6.97% 220.76x
gistmania.com 4.62% 211.71x
vanguardngr.com 27.84% 203.62x
modernghana.com 9.60% 187.06x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.33% 49.75x
Environmental Conservation 0.23% 39.51x
Local & Travel England - Northern England 0.75% 35.84x
Franco-African Cluster 0.83% 31.20x
Caribbean Cluster 13.23% 29.70x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.42% 27.44x
Middle East News 12.08% 25.55x
Scotland Travel 0.26% 24.55x
Pakistan Cluster 4.52% 23.47x
International Development & Health 0.85% 20.70x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male