Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 380.3 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 380.3 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 42.66% 18.07x
Readers of South Asian Content 38.00% 14.12x
Readers of Pakistani Content 36.63% 13.45x
Readers of Russian Content 32.50% 12.41x
Readers of Bengali Content 34.45% 12.18x
Readers of Filipinos Content 32.04% 11.49x
United Nations Donors 35.45% 11.04x
Liberal News Readers 30.90% 10.83x
Tennis Players 33.33% 10.36x
Market Intelligence Researchers 31.35% 10.32x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.41x
Club Monaco 0.01% 2.34x
Ralph Lauren 0.02% 2.03x
Kate Spade 0.02% 1.79x
Michael Kors 0.04% 1.63x
Zara 0.02% 1.50x
Banana Republic 0.06% 1.47x
LOFT 0.05% 1.41x
J. Crew 0.03% 1.35x
Hollister 0.03% 1.33x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is thisdaylive.com.

Website Composition Index
thisdaylive.com 7.32% 469.34x
premiumtimesng.com 14.07% 418.28x
allafrica.com 11.84% 347.03x
pmnewsnigeria.com 20.30% 332.40x
bulawayo24.com 4.69% 277.37x
myjoyonline.com 11.51% 243.27x
modernghana.com 9.85% 243.13x
gistmania.com 9.10% 237.89x
punchng.com 41.46% 237.86x
ghanacelebrities.com 8.92% 226.64x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.26% 53.35x
Local & Travel England - Northern England 0.50% 45.01x
Franco-African Cluster 0.98% 37.01x
Caribbean Cluster 10.32% 34.55x
Environmental Conservation 0.15% 27.25x
Middle East News 10.77% 25.62x
Aid Groups 2.46% 25.01x
Cuba & Mexico Media 1.15% 22.55x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.54% 21.55x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.86% 19.95x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male