SOUTH AFRICA NEWS CLUSTER

Audience Size: 426.6 Thousand Devices

View All Audiences

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 426.6 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest	Composition	Index
Readers of Jamaican Content	40.76%	19.69x
Readers of South Asian Content	36.05%	18.18x
Readers of Pakistani Content	34.96%	16.99x
Readers of Bengali Content	33.18%	16.32x
Readers of Russian Content	32.72%	15.64x
Liberal News Readers	29.26%	14.95x
Readers of Filipinos Content	30.26%	14.77x
Executive and C-Suite	25.97%	14.19x
Financial Business Intelligence Researchers	28.47%	13.90x
Market Intelligence Researchers	28.98%	13.41x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Zumiez.

Location	Composition	Index
Zumiez	0.01%	2.80x
Gap	0.01%	2.68x
Victoria's Secret	0.01%	1.76x
Carhartt	0.05%	0.58x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is thisdaylive.com.

Website	Composition	Index
thisdaylive.com	7.91%	379.40x
premiumtimesng.com	11.50%	359.05x
tribuneonlineng.com	5.64%	292.50x
allafrica.com	9.83%	279.48x
pmnewsnigeria.com	17.32%	278.27x
bulawayo24.com	3.31%	246.09x
punchng.com	40.83%	215.82x
gistmania.com	6.45%	209.11x
modernghana.com	9.23%	199.94x
ghanacelebrities.com	8.60%	194.87x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - Northern England.

Content Affinity	Composition	Index
Local & Travel England - Northern England	0.54%	43.26x
Local & Travel England - North Midlands	0.19%	41.68x
Franco-African Cluster	0.87%	33.78x
Environmental Conservation	0.17%	32.99x
Caribbean Cluster	11.16%	31.87x
Middle East News	10.82%	26.91x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling)	0.55%	24.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.63%	24.14x
Pakistan Cluster	3.25%	23.21x
Aid Groups	2.08%	22.64x

Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.

Index: A comparison of the South Africa News Cluster audience to the internet population.

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male