Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 325.4 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 325.4 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 30.16% 15.26x
Readers of South Asian Content 23.47% 13.32x
Readers of Pakistani Content 24.24% 13.27x
Readers of Bengali Content 20.72% 11.96x
Readers of Filipinos Content 19.41% 11.84x
Executive and C-Suite 19.95% 11.73x
United Arab Emirates Trip Planners 26.38% 11.58x
Financial Business Intelligence Researchers 17.57% 11.20x
Readers of Russian Content 20.89% 11.06x
Liberal News Readers 14.73% 10.76x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is American Apparel.

Location Composition Index
American Apparel 0.05% 2.07x
The Childrens Place 0.08% 2.02x
Armani 0.03% 1.75x
Brooks Brothers 0.04% 1.63x
Lululemon 0.06% 1.63x
Banana Republic 0.05% 1.57x
H&M 0.04% 1.52x
Zara 0.03% 1.47x
Old Navy 0.07% 1.44x
Gap 0.10% 1.41x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website Composition Index
premiumtimesng.com 13.56% 546.96x
allafrica.com 16.95% 533.18x
punchng.com 21.70% 375.34x
modernghana.com 7.59% 369.15x
lindaikejisblog.com 10.66% 356.71x
africanews.com 14.90% 325.10x
thesouthafrican.com 9.50% 225.91x
hiiraan.com 3.50% 182.13x
face2faceafrica.com 11.21% 160.58x
news24.com 2.21% 142.30x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 1.21% 43.66x
Aid Groups 6.99% 37.82x
Middle East News 11.78% 29.81x
International Development & Health 4.45% 28.27x
International Travel 2.79% 26.48x
Cuba & Mexico Media 2.77% 25.59x
Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.43% 23.58x
Asia Travel 8.74% 19.25x
Pakistan Cluster 4.04% 18.94x
Philanthropy - Nonprofits 1.65% 17.90x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999