Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 175.8 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 175.8 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 36.11% 19.30x
Executive and C-Suite 29.13% 17.68x
Readers of Bengali Content 34.63% 17.41x
Liberal News Readers 32.16% 17.06x
Readers of Muslim Content 46.69% 16.95x
Readers of Jamaican Content 37.24% 16.92x
Readers of Filipinos Content 31.03% 15.93x
Financial News Readers 28.77% 15.91x
Readers of Russian Content 34.63% 15.12x
Market Intelligence Researchers 32.02% 15.08x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 3.10x
Dressbarn 0.01% 2.27x
Gymboree 0.01% 2.25x
Gap 0.01% 2.16x
Express 0.01% 1.75x
Buckle 0.01% 1.56x
Mens Wearhouse 0.01% 1.39x
Journeys 0.01% 1.17x
Carhartt 0.03% 0.31x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.

Website Composition Index
punchng.com 40.95% 576.72x
vanguardngr.com 34.99% 508.45x
premiumtimesng.com 25.31% 474.92x
myjoyonline.com 19.94% 349.49x
lindaikejisblog.com 17.03% 346.81x
africanews.com 8.77% 252.33x
ghgossip.com 17.99% 206.28x
thesouthafrican.com 11.89% 201.88x
nairametrics.com 13.44% 161.48x
iharare.com 4.88% 122.50x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.92% 52.88x
Franco-African Cluster 0.70% 47.09x
Caribbean Cluster 9.15% 36.37x
Middle East News 9.59% 36.21x
Fashion & Retail 1.24% 33.20x
Cuba & Mexico Media 0.29% 31.92x
Oil & Energy 0.71% 30.87x
Pakistan Cluster 4.49% 30.21x
Saskatchewan Media & Retail Cluster 0.28% 29.45x
Mysticism 0.20% 26.90x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male