Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 295.7 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 295.7 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 39.27% 15.94x
Readers of South Asian Content 31.82% 13.86x
United Nations Donors 34.99% 13.27x
Readers of Pakistani Content 32.08% 12.81x
Readers of Bengali Content 28.68% 11.86x
Work Visa Researchers 35.65% 11.32x
Readers of Russian Content 28.80% 11.32x
Africa Trip Planners 30.02% 11.29x
Readers of Filipinos Content 27.03% 11.26x
Liberal News Readers 24.37% 11.03x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 2.16x
Saint Laurent Paris 0.01% 2.11x
Ann Taylor 0.04% 2.05x
Bonobos 0.12% 1.86x
Levi Strauss 0.03% 1.84x
Intermix 0.01% 1.78x
Patagonia 0.01% 1.66x
The North Face 0.02% 1.55x
H&M 0.07% 1.50x
Kate Spade 0.03% 1.47x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website Composition Index
premiumtimesng.com 18.07% 521.51x
vanguardngr.com 12.78% 487.42x
pmnewsnigeria.com 17.34% 476.62x
allafrica.com 13.50% 450.36x
lindaikejisblog.com 10.40% 351.67x
gistmania.com 10.86% 303.54x
myjoyonline.com 9.69% 295.08x
punchng.com 37.46% 294.96x
africanews.com 17.38% 259.97x
modernghana.com 9.08% 257.78x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.21% 55.29x
Franco-African Cluster 1.05% 41.28x
Local & Travel England - Northern England 0.39% 40.21x
Aid Groups 3.51% 34.65x
Middle East News 11.26% 28.80x
International Travel 1.36% 27.11x
Caribbean Cluster 7.24% 26.05x
Environmental Conservation 0.13% 23.28x
International Development & Health 2.87% 23.15x
Cuba & Mexico Media 1.60% 22.37x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male