Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 298.1 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 298.1 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 30.40% 20.45x
Readers of South Asian Content 24.25% 17.56x
United Nations Donors 30.07% 16.98x
Readers of Pakistani Content 25.04% 16.72x
Africa Trip Planners 25.00% 15.29x
Work Visa Researchers 29.29% 14.74x
Readers of Bengali Content 22.13% 14.54x
Readers of Russian Content 21.13% 14.22x
Readers of Filipinos Content 19.94% 14.04x
Financial Business Intelligence Researchers 19.64% 13.47x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Topshop.

Location Composition Index
Topshop 0.03% 2.54x
Saint Laurent Paris 0.01% 2.11x
Intermix 0.01% 1.93x
Madewell 0.05% 1.90x
Old Navy 0.14% 1.82x
Forever 21 0.08% 1.81x
H&M 0.10% 1.76x
Uniqlo 0.03% 1.73x
Bonobos 0.08% 1.60x
Jos A. Bank Clothiers 0.40% 1.59x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is vanguardngr.com.

Website Composition Index
vanguardngr.com 11.71% 620.84x
premiumtimesng.com 17.61% 542.81x
pmnewsnigeria.com 17.81% 480.95x
allafrica.com 12.94% 439.36x
lindaikejisblog.com 11.11% 324.20x
punchng.com 29.83% 302.21x
gistmania.com 11.74% 297.24x
myjoyonline.com 9.58% 283.71x
modernghana.com 9.21% 280.03x
africanews.com 15.90% 244.81x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.22% 65.01x
Franco-African Cluster 1.12% 43.00x
Local & Travel England - Northern England 0.38% 42.28x
Aid Groups 4.66% 38.22x
Home Décor, Furniture, & Decorating 0.08% 37.51x
Middle East News 11.43% 29.91x
International Travel 1.73% 28.47x
International Development & Health 3.63% 25.53x
Caribbean Cluster 5.69% 24.10x
Cuba & Mexico Media 1.75% 23.50x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male