Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 309.6 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 309.6 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 29.64% 19.46x
Readers of South Asian Content 25.03% 16.38x
United Nations Donors 30.15% 15.99x
Readers of Pakistani Content 25.80% 15.60x
Africa Trip Planners 25.69% 14.75x
Work Visa Researchers 30.26% 14.30x
Readers of Bengali Content 22.48% 14.06x
Readers of Filipinos Content 20.65% 13.73x
Readers of Russian Content 21.53% 13.46x
Liberal News Readers 17.00% 12.78x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.39x
Mens Wearhouse 0.40% 1.24x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website Composition Index
premiumtimesng.com 17.58% 534.32x
pmnewsnigeria.com 15.02% 499.52x
allafrica.com 15.63% 434.07x
myjoyonline.com 7.98% 352.79x
modernghana.com 8.06% 328.13x
lindaikejisblog.com 10.98% 325.97x
punchng.com 26.26% 310.98x
gistmania.com 10.92% 300.06x
africanews.com 15.56% 272.62x
thesouthafrican.com 13.67% 189.42x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Aid Groups.

Content Affinity Composition Index
Aid Groups 5.70% 37.02x
Middle East News 11.08% 28.77x
International Travel 2.15% 26.10x
Cuba & Mexico Media 1.95% 25.30x
International Development & Health 4.35% 25.26x
Caribbean Cluster 5.17% 23.51x
Philanthropy - Nonprofits 1.55% 18.64x
Pakistan Cluster 3.60% 16.86x
Asia Travel 9.53% 16.13x
Dubai Travel 5.67% 15.77x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male