Explore the South Africa News Cluster Audience
Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 298.1 thousand unique devices whose actions qualify for the South Africa News Cluster audience.
INTERESTS
The South Africa News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.
| Interest | Composition | Index |
| Readers of Jamaican Content | 30.40% | 20.45x |
| Readers of South Asian Content | 24.25% | 17.56x |
| United Nations Donors | 30.07% | 16.98x |
| Readers of Pakistani Content | 25.04% | 16.72x |
| Africa Trip Planners | 25.00% | 15.29x |
| Work Visa Researchers | 29.29% | 14.74x |
| Readers of Bengali Content | 22.13% | 14.54x |
| Readers of Russian Content | 21.13% | 14.22x |
| Readers of Filipinos Content | 19.94% | 14.04x |
| Financial Business Intelligence Researchers | 19.64% | 13.47x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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APPAREL RETAILERS
The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 2.54x |
| Saint Laurent Paris | 0.01% | 2.11x |
| Intermix | 0.01% | 1.93x |
| Madewell | 0.05% | 1.90x |
| Old Navy | 0.14% | 1.82x |
| Forever 21 | 0.08% | 1.81x |
| H&M | 0.10% | 1.76x |
| Uniqlo | 0.03% | 1.73x |
| Bonobos | 0.08% | 1.60x |
| Jos A. Bank Clothiers | 0.40% | 1.59x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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WEBSITES
The South Africa News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Africa News Cluster audience is vanguardngr.com.
| Website | Composition | Index |
| vanguardngr.com | 11.71% | 620.84x |
| premiumtimesng.com | 17.61% | 542.81x |
| pmnewsnigeria.com | 17.81% | 480.95x |
| allafrica.com | 12.94% | 439.36x |
| lindaikejisblog.com | 11.11% | 324.20x |
| punchng.com | 29.83% | 302.21x |
| gistmania.com | 11.74% | 297.24x |
| myjoyonline.com | 9.58% | 283.71x |
| modernghana.com | 9.21% | 280.03x |
| africanews.com | 15.90% | 244.81x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.22% | 65.01x |
| Franco-African Cluster | 1.12% | 43.00x |
| Local & Travel England - Northern England | 0.38% | 42.28x |
| Aid Groups | 4.66% | 38.22x |
| Home Décor, Furniture, & Decorating | 0.08% | 37.51x |
| Middle East News | 11.43% | 29.91x |
| International Travel | 1.73% | 28.47x |
| International Development & Health | 3.63% | 25.53x |
| Caribbean Cluster | 5.69% | 24.10x |
| Cuba & Mexico Media | 1.75% | 23.50x |
Composition Percentage:
The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
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DEMOGRAPHICS
The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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