Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 83.1 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 83.1 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Executive and C-Suite.

Interest Composition Index
Executive and C-Suite 18.18% 17.18x
Readers of South Asian Content 22.62% 16.91x
Work Visa Researchers 44.16% 16.78x
Readers of Muslim Content 44.16% 16.54x
Readers of Bengali Content 21.10% 15.85x
Small Business Opportunity Researchers 20.24% 14.35x
United Arab Emirates Trip Planners 43.83% 14.26x
Financial Business Intelligence Researchers 16.77% 13.59x
Readers of Pakistani Content 22.84% 12.63x
Liberal News Readers 13.74% 12.57x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is LOFT.

Location Composition Index
LOFT 0.02% 3.62x
American Eagle Outfitters 0.02% 3.44x
Jos A. Bank Clothiers 0.01% 1.94x
Gap 0.01% 1.81x
Aeropostale 0.01% 1.68x
White House Black Market 0.01% 1.65x
Hollister 0.01% 1.58x
Gymboree 0.01% 1.49x
The Childrens Place 0.02% 1.39x
Zumiez 0.01% 1.37x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website Composition Index
premiumtimesng.com 33.86% 501.83x
punchng.com 43.23% 493.96x
hesgoal.com 4.29% 71.01x
planetfootball.com 4.37% 70.62x
cheflolaskitchen.com 4.35% 69.11x
teamtalk.com 7.30% 68.62x
bavarianfootballworks.com 4.13% 57.48x
managingmadrid.com 3.45% 57.30x
football365.com 8.03% 56.11x
barcablaugranes.com 3.48% 55.02x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.62% 47.44x
Caribbean Cluster 4.30% 23.98x
Video Content Sites 0.57% 23.32x
Middle East News 4.54% 22.37x
Aid Groups 2.03% 22.08x
Australia & New Zealand Media 1.74% 21.86x
Pakistan Cluster 1.30% 16.80x
Canada Travel & Tourism 0.24% 16.52x
Asia Travel 11.53% 13.61x
Public Policy Media 0.97% 13.52x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male