Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 318.9 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 318.9 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 31.37% 15.16x
Readers of Pakistani Content 25.66% 13.51x
Readers of South Asian Content 25.83% 13.38x
Readers of Bengali Content 20.88% 12.65x
Africa Trip Planners 26.35% 12.49x
Readers of Filipinos Content 20.40% 11.91x
Executive and C-Suite 20.77% 11.88x
United Arab Emirates Trip Planners 25.97% 11.70x
Financial Business Intelligence Researchers 17.66% 11.52x
Readers of Russian Content 21.73% 11.26x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Armani.

Location Composition Index
Armani 0.05% 3.16x
The Childrens Place 0.08% 2.09x
Banana Republic 0.07% 1.98x
Zara 0.03% 1.86x
H&M 0.05% 1.85x
Gap 0.14% 1.80x
Brooks Brothers 0.04% 1.66x
LOFT 0.05% 1.65x
Forever 21 0.05% 1.60x
J. Crew 0.04% 1.57x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is premiumtimesng.com.

Website Composition Index
premiumtimesng.com 14.42% 505.65x
allafrica.com 16.45% 505.10x
punchng.com 22.77% 362.00x
africanews.com 14.08% 347.61x
modernghana.com 7.56% 332.04x
lindaikejisblog.com 11.24% 316.60x
gistmania.com 6.41% 296.52x
thesouthafrican.com 10.07% 206.44x
hiiraan.com 3.88% 204.33x
news24.com 3.21% 140.24x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 1.22% 41.96x
Aid Groups 6.85% 38.24x
Middle East News 11.84% 30.16x
International Development & Health 4.26% 29.27x
International Travel 2.67% 27.32x
Cuba & Mexico Media 2.58% 25.83x
Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.44% 23.40x
Pakistan Cluster 4.12% 19.76x
Philanthropy - Nonprofits 1.67% 19.29x
Caribbean Cluster 3.91% 18.62x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male