Dstillery Audiences

SOUTH AFRICA NEWS CLUSTER

Audience Size: 87.5 Thousand Devices

Explore the South Africa News Cluster Audience

Below you'll find more information about the South Africa News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 87.5 thousand unique devices whose actions qualify for the South Africa News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Africa News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Africa News Cluster audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 40.06% 21.26x
Readers of Muslim Content 47.29% 19.99x
Executive and C-Suite 31.74% 19.91x
Readers of Bengali Content 37.23% 19.90x
Liberal News Readers 34.39% 19.44x
Readers of Jamaican Content 43.55% 18.23x
Readers of Russian Content 41.10% 18.12x
Readers of Filipinos Content 33.87% 17.93x
Financial Business Intelligence Researchers 31.55% 17.64x
Market Intelligence Researchers 34.65% 17.59x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Interest attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Africa News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Africa News Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 3.85x
White House Black Market 0.01% 3.27x
The Childrens Place 0.01% 3.20x
J. Crew 0.01% 2.52x
Journeys 0.01% 2.22x
Victoria's Secret 0.01% 2.15x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Location attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Africa News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Africa News Cluster audience is punchng.com.

Website Composition Index
punchng.com 41.06% 578.65x
vanguardngr.com 37.26% 530.15x
myjoyonline.com 22.47% 363.45x
ghgossip.com 20.56% 213.36x
thesouthafrican.com 13.15% 212.62x
nairametrics.com 13.71% 193.98x
allhiphop.com 6.51% 96.75x
teamtalk.com 6.37% 89.31x
football365.com 5.52% 83.60x
arynews.tv 5.10% 81.22x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Web attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Africa News Cluster audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 0.54% 57.50x
Local & Travel England - Northern England 0.92% 55.15x
Franco-African Cluster 0.81% 47.85x
Caribbean Cluster 11.08% 42.06x
Middle East News 10.38% 38.97x
Saskatchewan Media & Retail Cluster 0.38% 35.20x
Fashion & Retail 2.02% 34.37x
Cuba & Mexico Media 0.35% 31.69x
Pakistan Cluster 4.83% 31.58x
Australia & New Zealand Media 4.32% 30.28x
Composition Percentage: The overlap percentage between the South Africa News Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Africa News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Africa News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male