Explore the South Carolina News Audience
Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the South Carolina News audience.
INTERESTS
The South Carolina News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 48.48% | 31.97x |
| Clemson Tigers Fans | 30.70% | 17.76x |
| South Atlantic Voters | 26.77% | 14.03x |
| Atlanta United Fans | 20.59% | 12.70x |
| Myrtle Beach Trip Planners | 20.97% | 12.59x |
| SEC Fans | 15.89% | 10.85x |
| Tampa and St Petersburg Trip Planners | 14.88% | 10.82x |
| Asheville Trip Planners | 18.84% | 10.01x |
| Country Music Fans | 12.84% | 9.92x |
| Liberal News Readers | 13.42% | 9.61x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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APPAREL RETAILERS
The South Carolina News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.
| Location | Composition | Index |
| Belk | 0.05% | 5.10x |
| Jos A. Bank Clothiers | 0.36% | 1.41x |
| Free People | 0.03% | 1.36x |
| Chicos | 0.07% | 1.26x |
| The Childrens Place | 0.09% | 1.17x |
| Charlotte Russe | 0.04% | 1.12x |
| Lululemon | 0.05% | 1.11x |
| American Eagle Outfitters | 0.09% | 1.08x |
| Tommy Bahama | 0.03% | 1.07x |
| White House Black Market | 0.20% | 1.05x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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WEBSITES
The South Carolina News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Carolina News audience is northcharlestoncoliseumpac.com.
| Website | Composition | Index |
| northcharlestoncoliseumpac.com | 1.25% | 101.60x |
| spartanburgregional.com | 1.47% | 100.35x |
| carolinaonerealestate.com | 1.28% | 90.21x |
| independentmail.com | 5.85% | 89.94x |
| ghs.org | 1.90% | 88.66x |
| counton2.com | 9.80% | 85.83x |
| goupstate.com | 4.98% | 85.15x |
| scnow.com | 6.22% | 83.44x |
| tidelandshealth.org | 1.06% | 83.21x |
| wpde.com | 5.29% | 82.95x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.42% | 20.38x |
| North Carolina | 18.92% | 15.99x |
| Savannah Georgia News | 8.02% | 15.96x |
| Southeast College Athletics | 2.49% | 15.10x |
| North Carolina News | 19.21% | 12.77x |
| South Carolina Beach Travel | 2.94% | 11.61x |
| North Carolina Education | 9.29% | 11.56x |
| Assorted Topics (Viral Media, Paid Traffic) | 6.77% | 10.81x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.16% | 10.67x |
| Virginia Athletics | 0.49% | 10.04x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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DEMOGRAPHICS
The South Carolina News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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