Dstillery Audiences

SOUTH CAROLINA NEWS

Audience Size: 1.5 Million Devices

Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the South Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 27.39% 13.14x
Clemson Tigers Fans 37.66% 13.02x
Atlanta United Fans 20.16% 12.17x
Myrtle Beach Trip Planners 28.57% 11.89x
Financial Business Intelligence Researchers 9.62% 11.35x
Nashville Trip Planners 17.68% 11.04x
SEC Fans 22.70% 10.87x
TV Advertising Professionals 7.51% 10.61x
Advertising Professionals 9.37% 10.56x
ACC Fans 20.03% 10.15x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.

Location Composition Index
Belk 0.02% 4.27x
Chicos 0.03% 1.69x
White House Black Market 0.02% 1.49x
Lane Bryant 0.01% 1.42x
Lululemon 0.02% 1.40x
Journeys 0.03% 1.23x
Old Navy 0.03% 1.15x
Urban Outfitters 0.02% 1.13x
Talbots 0.02% 1.10x
LOFT 0.01% 1.07x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is counton2.com.

Website Composition Index
counton2.com 14.29% 77.57x
wistv.com 12.28% 76.47x
wbtw.com 19.07% 75.05x
scnow.com 3.01% 74.97x
wspa.com 26.02% 74.56x
thetandd.com 3.64% 73.77x
foxcarolina.com 21.30% 71.18x
abcnews4.com 16.65% 71.05x
coladaily.com 2.09% 70.23x
wmbfnews.com 16.33% 69.93x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.11% 30.33x
South Carolina Travel 0.10% 22.76x
North Carolina 19.94% 16.63x
North Carolina Education 7.37% 15.32x
Savannah Georgia News 7.46% 14.51x
North Carolina News 20.59% 13.65x
Ohio Universities 1.72% 12.31x
Northern California Cluster 5.85% 11.63x
Southeast College Athletics 1.09% 11.17x
Assorted Topics (Viral Media, Paid Traffic) 11.89% 10.79x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male