Dstillery Audiences

SOUTH CAROLINA NEWS

Audience Size: 3 Million Devices

Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the South Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 58.12% 21.85x
Clemson Tigers Fans 38.46% 12.51x
Atlanta United Fans 32.93% 11.35x
Myrtle Beach Trip Planners 28.11% 10.11x
Tampa and St Petersburg Trip Planners 25.88% 9.91x
SEC Fans 27.94% 9.71x
Country Music Fans 23.81% 9.32x
South Atlantic Voters 29.00% 8.94x
ACC Fans 24.37% 8.65x
Liberal News Readers 24.32% 8.52x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.

Location Composition Index
Belk 0.04% 5.24x
Chicos 0.04% 1.28x
Jos A. Bank Clothiers 0.04% 1.23x
Ralph Lauren 0.01% 1.14x
J. Crew 0.03% 0.97x
Carhartt 0.22% 0.96x
Gymboree 0.03% 0.95x
Aeropostale 0.04% 0.94x
Talbots 0.02% 0.92x
Dressbarn 0.02% 0.92x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is independentmail.com.

Website Composition Index
independentmail.com 4.95% 63.76x
riverbanks.org 2.21% 63.34x
goupstate.com 6.57% 61.83x
sciway.net 5.72% 61.76x
counton2.com 11.72% 61.70x
theclemsoninsider.com 9.93% 60.38x
scnow.com 6.37% 58.89x
abcnews4.com 18.47% 56.84x
thetandd.com 6.82% 55.64x
visitgreenvillesc.com 1.89% 54.99x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.17% 20.61x
Savannah Georgia News 11.17% 16.77x
North Carolina 21.82% 16.62x
Southeast College Athletics 1.46% 14.53x
North Carolina Education 10.61% 13.19x
North Carolina News 23.78% 12.99x
South Carolina Beach Travel 1.79% 12.41x
Local & Travel England - North Midlands 0.06% 11.80x
Assorted Topics (Viral Media, Paid Traffic) 11.33% 11.43x
Fox News Content Consumers 9.23% 11.34x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female