Dstillery Audiences

SOUTH CAROLINA NEWS

Audience Size: 1.9 Million Devices

Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the South Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 55.14% 24.75x
Clemson Tigers Fans 35.37% 14.08x
Atlanta United Fans 29.12% 12.32x
Myrtle Beach Trip Planners 28.17% 11.43x
Tampa and St Petersburg Trip Planners 22.07% 10.29x
South Atlantic Voters 29.55% 10.12x
SEC Fans 23.30% 9.73x
Country Music Fans 20.85% 9.50x
Liberal News Readers 18.82% 9.37x
ACC Fans 20.31% 8.98x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.

Location Composition Index
Belk 0.04% 4.14x
Tommy Bahama 0.03% 1.30x
Talbots 0.03% 1.24x
Jos A. Bank Clothiers 0.06% 1.23x
The Childrens Place 0.08% 1.15x
Brooks Brothers 0.02% 1.14x
Chicos 0.04% 1.12x
Gymboree 0.04% 1.12x
Dressbarn 0.04% 1.11x
Charlotte Russe 0.03% 1.11x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is independentmail.com.

Website Composition Index
independentmail.com 4.56% 76.28x
ghs.org 1.09% 74.76x
goupstate.com 6.44% 73.91x
riverbanks.org 2.66% 71.62x
counton2.com 10.12% 69.16x
scnow.com 6.68% 67.47x
sciway.net 6.85% 67.32x
coastalcarolinafair.org 1.03% 67.27x
sc.edu 1.35% 64.38x
thetandd.com 6.59% 64.37x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.22% 21.18x
North Carolina 20.90% 17.31x
Savannah Georgia News 10.43% 16.54x
Southeast College Athletics 1.69% 14.51x
North Carolina News 23.49% 13.48x
North Carolina Education 10.53% 13.22x
South Carolina Beach Travel 2.26% 12.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 12.07x
Assorted Topics (Viral Media, Paid Traffic) 9.39% 11.55x
Local & Travel England - North Midlands 0.04% 11.20x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female