SOUTH CAROLINA NEWS

Audience Size: 2 Million Devices

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Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the South Carolina News audience.

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest	Composition	Index
South Carolina Gamecocks Fans	49.34%	31.14x
Clemson Tigers Fans	34.06%	17.41x
South Atlantic Voters	29.40%	13.49x
Myrtle Beach Trip Planners	23.19%	11.78x
North Carolina Football Fans	19.11%	9.25x
SEC Fans	5.16%	9.06x
ACC Fans	6.11%	8.63x
Tampa and St Petersburg Trip Planners	13.58%	8.33x
Country Music Fans	12.50%	8.27x
Liberal News Readers	10.85%	8.04x

Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.

Index: A comparison of the South Carolina News audience to the internet population.

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.

Location	Composition	Index
Belk	0.07%	5.40x
Gymboree	0.04%	1.77x
Tommy Bahama	0.03%	1.49x
Lane Bryant	0.04%	1.28x
Chicos	0.05%	1.24x
Brooks Brothers	0.03%	1.18x
Old Navy	0.06%	1.14x
REI	0.02%	1.14x
Kate Spade	0.02%	1.13x
Club Monaco	0.01%	1.12x

Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.

Index: A comparison of the South Carolina News audience to the internet population.

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is ourupstatesc.info.

Website	Composition	Index
ourupstatesc.info	0.88%	169.69x
lexingtonchronicle.com	0.43%	169.07x
thomasmcafee.com	0.40%	159.88x
sccareersearch.com	0.45%	158.85x
northcharleston.org	1.14%	158.21x
bosticktompkinsinc.com	0.62%	152.29x
southstrandnews.com	0.67%	150.72x
darcosc.com	0.70%	150.14x
garnetandblacktraditions.com	0.47%	148.43x
cdanjoyner.com	0.60%	146.61x

Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.

Index: A comparison of the South Carolina News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.

Content Affinity	Composition	Index
South Carolina Travel	0.83%	22.70x
Savannah Georgia News	6.65%	19.76x
North Carolina	16.36%	19.20x
Southeast College Athletics	2.78%	19.07x
South Carolina Beach Travel	3.72%	14.12x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.75%	14.02x
North Carolina News	16.33%	13.88x
Sports - Climbing, Non-traditional	4.58%	13.41x
Virginia Athletics	0.52%	11.94x
North Carolina Education	7.42%	11.17x

Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.

Index: A comparison of the South Carolina News audience to the internet population.

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age and income brackets.

Age

65+

Income

$25,000-$49,999