Dstillery Audiences

SOUTH CAROLINA NEWS

Audience Size: 4 Million Devices

Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the South Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 48.02% 22.64x
Clemson Tigers Fans 32.78% 12.79x
Atlanta United Fans 26.28% 11.15x
Myrtle Beach Trip Planners 24.37% 10.28x
Tampa and St Petersburg Trip Planners 19.06% 9.93x
Country Music Fans 19.28% 9.44x
South Atlantic Voters 25.53% 9.25x
Liberal News Readers 18.00% 9.19x
SEC Fans 22.70% 9.12x
ACC Fans 19.40% 8.43x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.

Location Composition Index
Belk 0.01% 4.65x
Chicos 0.01% 1.42x
Old Navy 0.02% 1.20x
Carhartt 0.13% 0.98x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is riverbanks.org.

Website Composition Index
riverbanks.org 1.31% 46.90x
independentmail.com 4.28% 46.17x
myhorrynews.com 1.26% 45.77x
goupstate.com 6.36% 45.16x
sciway.net 3.31% 44.77x
theclemsoninsider.com 6.29% 42.38x
scnow.com 5.94% 42.16x
counton2.com 14.31% 40.71x
visitgreenvillesc.com 1.14% 40.52x
thetandd.com 6.34% 39.93x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.15% 20.10x
North Carolina 23.96% 14.10x
Savannah Georgia News 11.69% 13.25x
Southeast College Athletics 0.99% 12.43x
North Carolina Education 10.83% 11.40x
South Carolina Beach Travel 1.16% 10.87x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 10.58x
Local & Travel England - North Midlands 0.05% 10.18x
North Carolina News 25.33% 10.16x
Fox News Content Consumers 8.08% 9.89x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female