Explore the South Carolina News Audience
Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the South Carolina News audience.
INTERESTS
The South Carolina News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 53.12% | 29.52x |
| Clemson Tigers Fans | 35.51% | 17.45x |
| South Atlantic Voters | 30.47% | 13.24x |
| Myrtle Beach Trip Planners | 25.06% | 11.12x |
| Atlanta United Fans | 21.42% | 10.27x |
| North Carolina Football Fans | 19.61% | 9.33x |
| SEC Fans | 17.34% | 8.97x |
| Tampa and St Petersburg Trip Planners | 15.25% | 8.85x |
| ACC Fans | 14.74% | 8.67x |
| Country Music Fans | 13.45% | 8.67x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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APPAREL RETAILERS
The South Carolina News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.
| Location | Composition | Index |
| Belk | 0.08% | 5.38x |
| Chicos | 0.06% | 1.28x |
| LOFT | 0.04% | 1.28x |
| Tommy Bahama | 0.03% | 1.21x |
| Brooks Brothers | 0.04% | 1.20x |
| Carhartt | 0.20% | 1.12x |
| LL Bean | 0.01% | 1.07x |
| Michael Kors | 0.02% | 1.00x |
| Old Navy | 0.05% | 1.00x |
| Lane Bryant | 0.03% | 0.90x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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WEBSITES
The South Carolina News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Carolina News audience is coastalcarolinafair.org.
| Website | Composition | Index |
| coastalcarolinafair.org | 1.46% | 158.20x |
| northcharlestoncoliseumpac.com | 1.52% | 148.59x |
| carolinaonerealestate.com | 1.48% | 138.64x |
| phuscmg.org | 1.08% | 136.36x |
| hgtc.edu | 1.40% | 135.08x |
| spartanburgregional.com | 2.09% | 134.72x |
| southcarolinaparks.com | 2.31% | 130.11x |
| midlandstech.edu | 2.05% | 129.12x |
| tidelandshealth.org | 1.32% | 128.74x |
| independentmail.com | 6.46% | 127.88x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.76% | 23.06x |
| Savannah Georgia News | 6.73% | 19.37x |
| North Carolina | 16.85% | 19.20x |
| Southeast College Athletics | 2.89% | 18.65x |
| South Carolina Beach Travel | 3.64% | 14.58x |
| North Carolina News | 16.86% | 14.31x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.51% | 13.90x |
| Sports - Climbing, Non-traditional | 5.19% | 13.10x |
| Virginia Athletics | 0.58% | 12.63x |
| Local & Travel England - North Midlands | 0.03% | 11.54x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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DEMOGRAPHICS
The South Carolina News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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