Dstillery Audiences

SOUTH CAROLINA NEWS

Audience Size: 2.6 Million Devices

Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the South Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 48.87% 19.57x
Clemson Tigers Fans 35.33% 11.51x
Atlanta United Fans 27.16% 10.02x
Myrtle Beach Trip Planners 31.75% 9.37x
Liberal News Readers 21.66% 8.50x
Tampa and St Petersburg Trip Planners 22.71% 8.50x
SEC Fans 23.68% 8.33x
Country Music Fans 24.17% 8.12x
ACC Fans 22.61% 7.97x
UNC Tar Heels Fans 23.82% 7.89x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Chicos.

Location Composition Index
Chicos 0.02% 1.81x
Talbots 0.01% 1.49x
White House Black Market 0.01% 1.39x
Gap 0.01% 1.31x
Journeys 0.02% 1.26x
Dressbarn 0.01% 1.25x
Jos A. Bank Clothiers 0.01% 1.21x
LOFT 0.01% 1.11x
Banana Republic 0.01% 1.08x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is sciway.net.

Website Composition Index
sciway.net 1.74% 45.91x
myhorrynews.com 1.74% 44.24x
goupstate.com 6.11% 43.22x
theclemsoninsider.com 5.76% 42.38x
independentmail.com 4.01% 41.77x
counton2.com 15.78% 41.15x
scnow.com 5.17% 39.74x
wspa.com 20.62% 38.67x
abcnews4.com 16.51% 38.60x
wach.com 4.27% 37.78x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.14% 20.08x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 13.43x
North Carolina 27.31% 12.25x
Southeast College Athletics 0.74% 11.87x
Savannah Georgia News 13.11% 11.21x
North Carolina Education 13.73% 11.14x
South Carolina Beach Travel 0.71% 10.76x
Local & Travel England - North Midlands 0.07% 9.96x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.15% 9.74x
North Carolina News 33.22% 8.93x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female