Explore the South Carolina News Audience
Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the South Carolina News audience.
INTERESTS
The South Carolina News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 53.57% | 27.09x |
| Atlanta United Fans | 31.09% | 14.41x |
| Clemson Tigers Fans | 40.02% | 14.36x |
| Myrtle Beach Trip Planners | 33.09% | 13.66x |
| Liberal News Readers | 21.32% | 13.00x |
| Tampa and St Petersburg Trip Planners | 22.93% | 12.75x |
| Country Music Fans | 24.25% | 12.24x |
| Law Enforcement Officers | 24.05% | 11.65x |
| SEC Fans | 27.57% | 11.60x |
| Financial Business Intelligence Researchers | 19.39% | 11.38x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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APPAREL RETAILERS
The South Carolina News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 3.88x |
| Chicos | 0.02% | 1.63x |
| Jos A. Bank Clothiers | 0.01% | 1.36x |
| Buckle | 0.02% | 1.27x |
| Zumiez | 0.01% | 1.22x |
| Dressbarn | 0.01% | 1.19x |
| Journeys | 0.02% | 1.19x |
| Mens Wearhouse | 0.01% | 1.14x |
| The Childrens Place | 0.02% | 1.09x |
| White House Black Market | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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WEBSITES
The South Carolina News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Carolina News audience is myhorrynews.com.
| Website | Composition | Index |
| myhorrynews.com | 1.40% | 70.01x |
| goupstate.com | 6.29% | 64.56x |
| coladaily.com | 1.20% | 61.58x |
| counton2.com | 14.45% | 61.43x |
| wach.com | 3.94% | 60.31x |
| scnow.com | 4.76% | 59.73x |
| abcnews4.com | 14.67% | 59.16x |
| wspa.com | 20.38% | 58.67x |
| independentmail.com | 3.76% | 58.53x |
| thetandd.com | 5.64% | 57.23x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.14% | 33.28x |
| Southeast College Athletics | 0.63% | 18.08x |
| North Carolina | 24.40% | 17.91x |
| Savannah Georgia News | 11.24% | 16.86x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 16.85x |
| North Carolina Education | 11.93% | 16.52x |
| South Carolina Beach Travel | 0.38% | 16.48x |
| Right Wing Blogs - Political Activism | 0.09% | 13.77x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 13.67x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 13.64x |
Composition Percentage:
The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
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DEMOGRAPHICS
The South Carolina News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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