Dstillery Audiences

SOUTH CAROLINA NEWS

Audience Size: 2 Million Devices

Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the South Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 53.12% 29.52x
Clemson Tigers Fans 35.51% 17.45x
South Atlantic Voters 30.47% 13.24x
Myrtle Beach Trip Planners 25.06% 11.12x
Atlanta United Fans 21.42% 10.27x
North Carolina Football Fans 19.61% 9.33x
SEC Fans 17.34% 8.97x
Tampa and St Petersburg Trip Planners 15.25% 8.85x
ACC Fans 14.74% 8.67x
Country Music Fans 13.45% 8.67x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.

Location Composition Index
Belk 0.08% 5.38x
Chicos 0.06% 1.28x
LOFT 0.04% 1.28x
Tommy Bahama 0.03% 1.21x
Brooks Brothers 0.04% 1.20x
Carhartt 0.20% 1.12x
LL Bean 0.01% 1.07x
Michael Kors 0.02% 1.00x
Old Navy 0.05% 1.00x
Lane Bryant 0.03% 0.90x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is coastalcarolinafair.org.

Website Composition Index
coastalcarolinafair.org 1.46% 158.20x
northcharlestoncoliseumpac.com 1.52% 148.59x
carolinaonerealestate.com 1.48% 138.64x
phuscmg.org 1.08% 136.36x
hgtc.edu 1.40% 135.08x
spartanburgregional.com 2.09% 134.72x
southcarolinaparks.com 2.31% 130.11x
midlandstech.edu 2.05% 129.12x
tidelandshealth.org 1.32% 128.74x
independentmail.com 6.46% 127.88x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.76% 23.06x
Savannah Georgia News 6.73% 19.37x
North Carolina 16.85% 19.20x
Southeast College Athletics 2.89% 18.65x
South Carolina Beach Travel 3.64% 14.58x
North Carolina News 16.86% 14.31x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.51% 13.90x
Sports - Climbing, Non-traditional 5.19% 13.10x
Virginia Athletics 0.58% 12.63x
Local & Travel England - North Midlands 0.03% 11.54x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male