Dstillery Audiences

SOUTH CAROLINA NEWS

Audience Size: 2.6 Million Devices

Explore the South Carolina News Audience

Below you'll find more information about the South Carolina News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the South Carolina News audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina News audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 56.76% 22.94x
Clemson Tigers Fans 36.58% 12.96x
Atlanta United Fans 28.29% 10.88x
Myrtle Beach Trip Planners 27.35% 10.39x
South Atlantic Voters 29.55% 9.79x
Tampa and St Petersburg Trip Planners 21.13% 9.04x
SEC Fans 22.50% 8.71x
Country Music Fans 19.63% 8.35x
Liberal News Readers 18.62% 8.13x
North Carolina Travel Researchers 24.73% 7.91x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Interest attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina News audience is Belk.

Location Composition Index
Belk 0.05% 4.63x
Jos A. Bank Clothiers 0.30% 1.28x
Tommy Bahama 0.03% 1.24x
Chicos 0.06% 1.20x
White House Black Market 0.32% 1.17x
Talbots 0.04% 1.15x
Buckle 0.23% 1.09x
Mens Wearhouse 0.40% 1.03x
Gymboree 0.05% 0.99x
LOFT 0.06% 0.97x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Location attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina News audience is carolinaonerealestate.com.

Website Composition Index
carolinaonerealestate.com 1.01% 80.84x
independentmail.com 4.97% 77.77x
myhorrynews.com 1.01% 76.10x
ghs.org 1.36% 73.43x
goupstate.com 6.07% 72.78x
scnow.com 6.04% 71.22x
riverbanks.org 2.93% 71.00x
counton2.com 11.14% 70.76x
sciway.net 8.07% 68.32x
clemsontigers.com 1.10% 68.25x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Web attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina News audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.29% 18.48x
North Carolina 20.39% 15.75x
Savannah Georgia News 9.46% 14.80x
Southeast College Athletics 2.01% 13.78x
North Carolina News 22.61% 12.09x
North Carolina Education 9.85% 11.64x
South Carolina Beach Travel 2.77% 11.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 10.79x
Assorted Topics (Viral Media, Paid Traffic) 8.52% 10.25x
Virginia Athletics 0.42% 9.54x
Composition Percentage: The overlap percentage between the South Carolina News audience and the Content Affinity attribute.
Index: A comparison of the South Carolina News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female