Dstillery Audiences

SOUTH CAROLINA TRAVEL

Audience Size: 15.1 Thousand Devices

Explore the South Carolina Travel Audience

Below you'll find more information about the South Carolina Travel audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the South Carolina Travel audience.

Dstillery Crafted Audiences

INTERESTS

The South Carolina Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Carolina Travel audience is Atlanta Trip Planners.

Interest Composition Index
Atlanta Trip Planners 74.33% 28.52x
Luxury Boutique Hotel Researchers 69.00% 27.58x
Home Lending Researchers 60.98% 27.14x
Vacation Rental Accommodation Researchers 60.98% 27.13x
Vacation Planners 62.39% 26.79x
Work Hard, Play Hard Travelers 37.93% 26.54x
Nashville Activity Researchers 53.92% 25.98x
Myrtle Beach Trip Planners 63.99% 25.21x
Luxury Hotel Guests 58.54% 23.12x
Georgia Trip Planners 72.98% 22.88x
Composition Percentage: The overlap percentage between the South Carolina Travel audience and the Interest attribute.
Index: A comparison of the South Carolina Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Carolina Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Carolina Travel audience is American Apparel.

Location Composition Index
American Apparel 0.12% 3.92x
Urban Outfitters 0.18% 3.78x
Gap 0.19% 3.23x
LOFT 0.13% 2.58x
Tommy Bahama 0.06% 1.98x
J. Crew 0.06% 1.82x
Chicos 0.06% 1.81x
REI 0.04% 1.72x
White House Black Market 0.06% 1.66x
Patagonia 0.03% 1.64x
Composition Percentage: The overlap percentage between the South Carolina Travel audience and the Location attribute.
Index: A comparison of the South Carolina Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Carolina Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Carolina Travel audience is vrbo.com.

Website Composition Index
vrbo.com 36.94% 66.50x
ritzcarlton.com 15.84% 46.40x
live5news.com 16.15% 44.19x
wistv.com 13.91% 39.93x
thestate.com 29.93% 38.97x
pga.com 12.01% 35.57x
greenvilleonline.com 15.87% 34.78x
wltx.com 12.02% 33.80x
choicehotels.com 17.38% 32.06x
fox5atlanta.com 14.36% 31.51x
Composition Percentage: The overlap percentage between the South Carolina Travel audience and the Web attribute.
Index: A comparison of the South Carolina Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Carolina Travel audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 3.81% 194.35x
Nepal News 2.20% 74.74x
Beach Vacations 23.04% 60.05x
South Carolina Beach Travel 8.99% 56.88x
Savannah Georgia News 35.17% 55.55x
Saskatchewan Media & Retail Cluster 2.82% 52.09x
Meeting Planning & Hotels 2.25% 44.53x
Caribbean Vacation 8.86% 38.65x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.16% 33.20x
Southeast College Athletics 3.59% 31.99x
Composition Percentage: The overlap percentage between the South Carolina Travel audience and the Content Affinity attribute.
Index: A comparison of the South Carolina Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Carolina Travel audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female