Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 460.2 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 460.2 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 65.99% 28.38x
North Midwest State Fair Visitors 49.25% 14.83x
Iowa Hawkeyes Fans 39.55% 14.57x
NCAA Fans 26.64% 13.50x
Country Music Fans 28.11% 13.12x
Minnesota Vikings Fans 29.78% 12.87x
Liberal News Readers 22.33% 12.48x
Minnesota Twins Fans 32.93% 12.01x
Online Directory Searchers 25.43% 11.89x
Competitive Sports Participants 20.79% 11.75x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 7.55x
Maurices 0.02% 3.45x
Old Navy 0.01% 2.17x
Carhartt 0.08% 1.51x
Johnston and Murphy 0.02% 1.14x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is ksfy.com.

Website Composition Index
ksfy.com 7.65% 292.48x
siouxlandnews.com 11.24% 275.31x
bhpioneer.com 8.83% 269.18x
nwestiowa.com 7.58% 268.83x
kicdam.com 4.37% 265.27x
gowatertown.net 3.58% 257.95x
yankton.net 7.43% 254.52x
siouxlandproud.com 18.16% 252.17x
mitchellrepublic.com 15.57% 250.77x
newscenter1.tv 23.05% 247.80x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 1.25% 49.04x
North Dakota Cluster 23.68% 35.36x
Minnesota Community Business Cluster 2.54% 27.87x
Nebraska Cluster 27.84% 26.25x
Iowa Cluster 34.97% 21.19x
Custom T-Shirts 0.17% 20.21x
Illinois College Sports 0.46% 19.51x
Alaska Cluster 2.33% 18.88x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 11.13% 18.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 16.90x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male