Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 736.8 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 736.8 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 64.26% 23.26x
North Midwest State Fair Visitors 55.46% 16.18x
Minnesota Twins Fans 32.76% 12.49x
Iowa Hawkeyes Fans 33.17% 12.10x
Minnesota Vikings Fans 27.51% 11.16x
Country Music Fans 25.14% 10.59x
NCAA Fans 25.53% 9.52x
Online Directory Searchers 26.17% 9.47x
Arizona Wildcats Fans 23.44% 9.42x
Commercial Truck Researchers 25.05% 9.17x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.05% 3.12x
Buckle 0.08% 1.73x
Carhartt 0.40% 1.58x
American Eagle Outfitters 0.06% 1.32x
The North Face 0.02% 1.25x
Aeropostale 0.06% 1.17x
Chicos 0.05% 1.16x
Johnston and Murphy 0.02% 1.14x
Dressbarn 0.03% 1.11x
Journeys 0.09% 1.05x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is kdlt.com.

Website Composition Index
kdlt.com 10.06% 269.48x
siouxlandnews.com 10.02% 250.82x
southdakotamagazine.com 3.59% 247.49x
wnax.com 1.94% 243.78x
kicdam.com 2.43% 241.28x
yankton.net 7.68% 234.76x
siouxlandproud.com 14.12% 234.49x
mykxlg.com 1.98% 231.61x
nwestiowa.com 5.09% 226.92x
blackhillsfox.com 12.49% 225.26x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 26.14% 36.40x
Farming & Agriculture 4.27% 34.87x
Nebraska Cluster 25.84% 24.24x
Custom T-Shirts 0.17% 20.21x
Illinois College Sports 0.46% 19.41x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 12.84% 19.07x
Iowa Cluster 31.81% 18.37x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 16.56x
Minnesota Local News Cluster 31.17% 15.29x
Minnesota Community Business Cluster 6.37% 15.10x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female