Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 836.1 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 836.1 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 63.40% 27.85x
North Midwest State Fair Visitors 48.71% 15.60x
Iowa Hawkeyes Fans 37.04% 13.68x
Minnesota Twins Fans 31.92% 12.10x
Minnesota Vikings Fans 26.99% 11.18x
Minnesota County and Local Fair Visitors 35.03% 10.74x
Country Music Fans 24.02% 10.53x
Online Directory Searchers 22.53% 10.28x
NCAA Fans 22.19% 9.70x
Commercial Truck Researchers 24.24% 9.63x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Maurices.

Location Composition Index
Maurices 0.06% 4.28x
Buckle 0.02% 3.54x
Carhartt 0.23% 1.52x
Mens Wearhouse 0.01% 1.19x
Johnston and Murphy 0.02% 1.14x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is kdlt.com.

Website Composition Index
kdlt.com 4.35% 226.80x
southdakotamagazine.com 1.67% 204.52x
avera.org 5.61% 190.99x
kicdam.com 3.44% 186.48x
siouxlandproud.com 18.29% 186.10x
wnax.com 1.91% 185.71x
yankton.net 7.87% 183.18x
nwestiowa.com 7.52% 177.66x
thepublicopinion.com 4.22% 177.52x
brookingsregister.com 2.87% 177.24x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 2.63% 36.19x
North Dakota Cluster 26.71% 30.27x
Nebraska Cluster 30.63% 22.87x
Custom T-Shirts 0.17% 20.21x
Illinois College Sports 0.27% 18.13x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 13.40% 16.81x
Iowa Cluster 37.35% 16.60x
Minnesota Community Business Cluster 4.48% 16.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 12.09x
Colorado Cluster 12.53% 11.63x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female