Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 448 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 448 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 55.23% 25.98x
Iowa Hawkeyes Fans 40.49% 15.36x
North Midwest State Fair Visitors 48.17% 14.64x
NCAA Fans 25.38% 14.63x
Online Directory Searchers 27.43% 14.13x
Vacation Rental Accommodation Researchers 14.95% 12.72x
March Madness Enthusiasts 28.38% 12.52x
Tampa and St Petersburg Trip Planners 19.21% 12.43x
Audio Book Listeners 18.42% 11.43x
High School Sports Researchers 26.87% 11.13x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 3.17x
Maurices 0.14% 2.45x
Lululemon 0.02% 1.98x
Chicos 0.05% 1.51x
Carhartt 0.43% 1.43x
Zumiez 0.04% 1.41x
Mens Wearhouse 0.05% 1.35x
Dressbarn 0.03% 1.33x
White House Black Market 0.04% 1.29x
Buckle 0.05% 1.22x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is yankton.net.

Website Composition Index
yankton.net 4.94% 295.77x
nwestiowa.com 6.72% 282.28x
siouxlandnews.com 13.95% 277.35x
kicdam.com 4.57% 276.78x
goyotes.com 3.38% 265.96x
siouxlandproud.com 19.67% 258.74x
gojacks.com 5.25% 258.70x
newscenter1.tv 18.66% 257.03x
blackhillsfox.com 11.07% 253.17x
sd.gov 9.16% 243.34x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 3.67% 89.49x
Farming & Agriculture 0.74% 36.31x
North Dakota Cluster 16.59% 31.15x
Illinois College Sports 0.84% 25.54x
Ohio Universities 5.39% 24.20x
Iowa Cluster 36.64% 23.97x
Nebraska Cluster 20.29% 22.16x
New Jersey Travel Location Cluster 6.93% 21.85x
College Sports 0.42% 20.38x
Custom T-Shirts 0.17% 20.21x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male