Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 475.7 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 475.7 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 66.19% 30.02x
Iowa Hawkeyes Fans 39.54% 15.43x
North Midwest State Fair Visitors 47.55% 15.15x
Country Music Fans 28.68% 14.47x
NCAA Fans 26.88% 13.75x
Liberal News Readers 22.31% 13.61x
Minnesota Vikings Fans 29.79% 13.21x
Minnesota Twins Fans 33.27% 12.89x
Arizona Wildcats Fans 27.00% 12.80x
Online Directory Searchers 25.99% 12.67x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Maurices.

Location Composition Index
Maurices 0.04% 2.17x
Carhartt 0.21% 1.66x
Aeropostale 0.02% 1.66x
Buckle 0.02% 1.65x
Gymboree 0.01% 1.51x
American Eagle Outfitters 0.02% 1.48x
Hollister 0.01% 1.37x
Express 0.02% 1.16x
Johnston and Murphy 0.02% 1.14x
The Childrens Place 0.02% 0.96x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is ksfy.com.

Website Composition Index
ksfy.com 10.79% 277.33x
kicdam.com 4.36% 270.55x
siouxlandnews.com 10.91% 267.33x
bhpioneer.com 9.63% 265.11x
nwestiowa.com 7.50% 263.35x
blackhillsfox.com 16.12% 255.14x
gowatertown.net 3.63% 254.59x
yankton.net 7.13% 252.91x
capjournal.com 6.84% 250.34x
siouxlandproud.com 18.13% 248.33x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 1.56% 52.54x
North Dakota Cluster 25.29% 37.60x
Nebraska Cluster 28.83% 27.30x
Minnesota Community Business Cluster 3.25% 26.03x
Illinois College Sports 0.21% 24.89x
Iowa Cluster 35.14% 22.74x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 12.86% 21.29x
Custom T-Shirts 0.17% 20.21x
Alaska Cluster 3.26% 20.12x
Motorsports 1.03% 17.75x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male