Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 333.3 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 333.3 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 50.50% 25.75x
Vacation Rental Accommodation Researchers 16.21% 17.38x
Iowa Hawkeyes Fans 39.59% 15.26x
Tampa and St Petersburg Trip Planners 19.53% 14.83x
North Midwest State Fair Visitors 51.03% 14.65x
Wyoming Cowboys Fans 25.84% 13.72x
Audio Book Listeners 18.47% 13.43x
March Madness Enthusiasts 30.27% 12.24x
Drama Show Watchers 13.98% 11.67x
High School Sports Researchers 29.10% 11.63x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is REI.

Location Composition Index
REI 0.01% 3.40x
Maurices 0.08% 1.97x
Lane Bryant 0.02% 1.87x
Buckle 0.03% 1.83x
Carhartt 0.21% 1.35x
Dressbarn 0.01% 1.09x
Eddie Bauer 0.01% 0.97x
Express 0.01% 0.82x
Mens Wearhouse 0.01% 0.77x
LOFT 0.01% 0.76x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is siouxlandnews.com.

Website Composition Index
siouxlandnews.com 13.77% 273.93x
goyotes.com 4.70% 270.39x
kicdam.com 4.09% 260.67x
gojacks.com 6.74% 244.72x
siouxlandproud.com 20.38% 239.50x
mitchellrepublic.com 17.13% 230.97x
capjournal.com 4.49% 226.35x
newscenter1.tv 17.52% 223.85x
sd.gov 9.11% 223.59x
ktiv.com 23.30% 221.13x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 6.20% 107.63x
Ohio Universities 7.47% 35.98x
Farming & Agriculture 0.68% 31.98x
North Dakota Cluster 16.40% 31.08x
New Jersey Travel Location Cluster 9.84% 29.38x
New Hampshire News 10.95% 26.50x
Iowa Cluster 36.75% 24.39x
Illinois College Sports 0.99% 24.07x
College Sports 0.47% 24.00x
Nebraska Cluster 18.41% 22.05x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male