Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 524.4 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 524.4 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 61.22% 26.89x
Iowa Hawkeyes Fans 39.10% 14.56x
North Midwest State Fair Visitors 48.14% 14.34x
Country Music Fans 25.71% 12.58x
NCAA Fans 25.94% 12.50x
Liberal News Readers 20.88% 12.32x
Minnesota Vikings Fans 27.88% 11.96x
Minnesota Twins Fans 30.02% 11.24x
Online Directory Searchers 24.23% 11.03x
Cholesterol Researchers 17.17% 11.00x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.04% 4.08x
Buckle 0.08% 3.46x
Maurices 0.10% 2.76x
Zumiez 0.03% 1.92x
Aeropostale 0.03% 1.72x
Dressbarn 0.03% 1.65x
Journeys 0.05% 1.62x
Chicos 0.03% 1.44x
Carhartt 0.32% 1.39x
American Eagle Outfitters 0.03% 1.27x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is ksfy.com.

Website Composition Index
ksfy.com 6.54% 271.65x
wnax.com 2.62% 254.59x
siouxlandnews.com 13.00% 250.50x
nwestiowa.com 8.28% 241.77x
gowatertown.net 3.28% 241.47x
kicdam.com 4.69% 238.75x
siouxlandproud.com 18.26% 238.71x
yankton.net 7.75% 237.95x
gojacks.com 3.25% 225.86x
newscenter1.tv 20.93% 225.13x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.94% 42.40x
North Dakota Cluster 22.44% 35.38x
Minnesota Community Business Cluster 2.04% 27.48x
Nebraska Cluster 27.46% 26.42x
Illinois College Sports 0.58% 23.00x
Iowa Cluster 34.93% 21.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.15% 21.60x
Custom T-Shirts 0.17% 20.21x
Trucks 0.39% 17.45x
Alaska Cluster 1.87% 17.33x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male