Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 597.5 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 597.5 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 54.29% 28.15x
Iowa Hawkeyes Fans 24.36% 14.43x
Minnesota Vikings Fans 16.58% 11.86x
Online Directory Searchers 15.70% 8.87x
Country Music Fans 12.86% 8.32x
Hard Rock Hotel & Casino Trip Planners 18.94% 8.17x
NCAA Fans 11.78% 7.85x
Commercial Truck Researchers 16.25% 7.66x
Farmers 17.52% 7.51x
College Football Fans 13.18% 7.37x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.05% 5.44x
Carhartt 0.29% 2.00x
Aeropostale 0.03% 1.59x
Charlotte Russe 0.02% 1.36x
Zumiez 0.02% 1.24x
Lane Bryant 0.03% 1.15x
American Eagle Outfitters 0.03% 1.02x
Journeys 0.02% 1.01x
Chicos 0.03% 0.97x
Banana Republic 0.03% 0.95x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is southdakotamagazine.com.

Website Composition Index
southdakotamagazine.com 6.04% 458.39x
siouxlandproud.com 12.69% 438.05x
blackhillsfox.com 9.44% 421.23x
newscenter1.tv 8.11% 411.38x
kotatv.com 11.18% 410.10x
ksfy.com 36.37% 405.39x
mitchellrepublic.com 14.35% 403.99x
ktiv.com 17.77% 399.64x
avera.org 18.20% 392.31x
bhpioneer.com 6.93% 349.80x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 16.52% 38.56x
Farming & Agriculture 5.07% 31.26x
Nebraska Cluster 16.89% 24.35x
Iowa Cluster 25.43% 21.57x
Illinois College Sports 0.40% 18.72x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 8.14% 16.58x
Minnesota Community Business Cluster 6.47% 14.36x
Minnesota Local News Cluster 22.20% 13.57x
Colorado Cluster 5.19% 12.72x
Motorsports 0.94% 9.87x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999