Explore the South Dakota Cluster Audience
Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 687.8 thousand unique devices whose actions qualify for the South Dakota Cluster audience.
INTERESTS
The South Dakota Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.
| Interest | Composition | Index |
| Rapid City Trip Planners | 50.09% | 29.34x |
| Iowa Hawkeyes Fans | 22.31% | 14.98x |
| Minnesota Twins Fans | 22.71% | 14.03x |
| Minnesota Vikings Fans | 16.38% | 12.15x |
| Wyoming Cowboys Fans | 17.06% | 9.78x |
| Cattle Industry New Readers | 17.54% | 9.22x |
| Online Directory Searchers | 15.31% | 8.90x |
| Country Music Fans | 12.21% | 8.79x |
| NCAA Fans | 13.59% | 8.55x |
| College Football Fans | 13.78% | 7.90x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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APPAREL RETAILERS
The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.03% | 2.44x |
| Carhartt | 0.24% | 2.14x |
| Columbia | 0.01% | 1.74x |
| Aeropostale | 0.03% | 1.67x |
| Chicos | 0.05% | 1.37x |
| Ralph Lauren | 0.01% | 1.18x |
| Zumiez | 0.03% | 1.14x |
| Charlotte Russe | 0.02% | 1.12x |
| Hollister | 0.02% | 1.11x |
| Everlane | 0.00% | 1.02x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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WEBSITES
The South Dakota Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Dakota Cluster audience is siouxlandnews.com.
| Website | Composition | Index |
| siouxlandnews.com | 3.16% | 382.97x |
| siouxlandproud.com | 13.06% | 375.38x |
| southdakotamagazine.com | 5.77% | 374.10x |
| yankton.net | 6.16% | 366.15x |
| newscenter1.tv | 5.76% | 361.88x |
| goyotes.com | 3.10% | 349.83x |
| ktiv.com | 15.97% | 337.40x |
| blackhillsfox.com | 11.12% | 337.07x |
| gojacks.com | 3.94% | 334.63x |
| kotatv.com | 12.96% | 324.19x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 18.80% | 37.78x |
| Farming & Agriculture | 5.13% | 30.31x |
| Nebraska Cluster | 19.14% | 23.44x |
| Custom T-Shirts | 0.17% | 20.21x |
| Iowa Cluster | 25.39% | 19.03x |
| Illinois College Sports | 0.84% | 17.53x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 7.81% | 17.29x |
| Minnesota Community Business Cluster | 5.90% | 13.75x |
| Minnesota Local News Cluster | 22.63% | 13.75x |
| Quinceanera Planning | 0.06% | 13.38x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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DEMOGRAPHICS
The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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