Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 296.3 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 296.3 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 51.92% 27.06x
Vacation Rental Accommodation Researchers 12.41% 18.78x
Wyoming Cowboys Fans 24.44% 14.93x
North Midwest State Fair Visitors 50.49% 14.76x
Iowa Hawkeyes Fans 38.42% 14.65x
Audio Book Listeners 15.86% 14.16x
Drama Show Watchers 11.30% 12.73x
March Madness Enthusiasts 26.01% 12.00x
Realtors & Real Estate Researchers 8.79% 11.94x
High School Sports Researchers 26.50% 11.79x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 4.64x
Eddie Bauer 0.01% 3.00x
Lane Bryant 0.03% 2.82x
Hugo Boss 0.01% 2.75x
LOFT 0.02% 1.96x
Chicos 0.03% 1.77x
American Eagle Outfitters 0.03% 1.72x
Mens Wearhouse 0.02% 1.72x
Maurices 0.05% 1.46x
White House Black Market 0.02% 1.33x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is siouxlandnews.com.

Website Composition Index
siouxlandnews.com 14.46% 345.10x
siouxlandproud.com 21.27% 300.19x
mitchellrepublic.com 17.29% 300.05x
gojacks.com 7.55% 283.00x
bhpioneer.com 8.08% 277.57x
blackhillsfox.com 11.60% 273.20x
sd.gov 11.00% 273.07x
thepublicopinion.com 9.34% 269.12x
ktiv.com 25.26% 266.32x
newscenter1.tv 19.02% 264.28x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 4.67% 126.02x
Ohio Universities 5.50% 39.06x
Farming & Agriculture 0.53% 37.30x
North Dakota Cluster 14.42% 30.47x
New Jersey Travel Location Cluster 7.11% 27.60x
Illinois College Sports 0.91% 26.75x
Iowa Cluster 33.77% 25.61x
Nebraska Cluster 17.61% 23.94x
New Hampshire News 7.99% 23.05x
College Sports 0.33% 21.81x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male