Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 437.1 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 437.1 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 66.12% 24.05x
Iowa Hawkeyes Fans 36.98% 12.58x
North Midwest State Fair Visitors 47.55% 12.56x
Minnesota Twins Fans 33.02% 10.67x
Minnesota Vikings Fans 29.54% 10.39x
Country Music Fans 28.21% 10.03x
NCAA Fans 25.73% 9.97x
Online Directory Searchers 27.10% 9.46x
Liberal News Readers 22.66% 9.31x
Commercial Truck Researchers 27.12% 9.23x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Buckle.

Location Composition Index
Buckle 0.04% 4.02x
Eddie Bauer 0.01% 3.04x
Maurices 0.05% 2.87x
American Eagle Outfitters 0.02% 1.67x
Carhartt 0.28% 1.56x
Aeropostale 0.01% 1.55x
White House Black Market 0.01% 1.30x
LOFT 0.01% 1.26x
Mens Wearhouse 0.02% 1.22x
Chicos 0.01% 1.19x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is kdlt.com.

Website Composition Index
kdlt.com 3.20% 198.36x
kelo.com 2.42% 186.99x
avera.org 4.01% 167.32x
brookingsregister.com 2.11% 166.59x
kicdam.com 3.59% 165.69x
wnax.com 1.86% 159.93x
yankton.net 6.86% 159.52x
siouxlandproud.com 16.20% 159.38x
bhpioneer.com 9.83% 157.68x
nwestiowa.com 6.83% 157.31x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 2.16% 32.94x
North Dakota Cluster 26.91% 27.49x
Nebraska Cluster 30.85% 20.52x
Custom T-Shirts 0.17% 20.21x
Minnesota Community Business Cluster 4.59% 16.52x
Iowa Cluster 37.88% 15.58x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 14.92% 15.56x
Illinois College Sports 0.22% 14.52x
Alaska Cluster 3.96% 11.96x
Colorado Cluster 14.09% 11.41x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male