Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 821.3 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 821.3 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 62.67% 27.17x
North Midwest State Fair Visitors 50.39% 17.02x
Iowa Hawkeyes Fans 33.96% 13.83x
Minnesota Twins Fans 31.59% 13.03x
Minnesota Vikings Fans 26.37% 12.16x
Minnesota County and Local Fair Visitors 35.02% 11.42x
Country Music Fans 22.96% 11.24x
NCAA Fans 22.01% 10.17x
Online Directory Searchers 22.20% 10.05x
Commercial Truck Researchers 23.85% 9.79x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Maurices.

Location Composition Index
Maurices 0.02% 3.47x
Buckle 0.02% 2.91x
Chicos 0.01% 1.58x
Journeys 0.01% 1.52x
Carhartt 0.17% 1.50x
The Childrens Place 0.01% 1.28x
Johnston and Murphy 0.02% 1.14x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is kdlt.com.

Website Composition Index
kdlt.com 6.21% 231.26x
southdakotamagazine.com 2.36% 208.26x
wnax.com 2.02% 200.65x
kicdam.com 2.65% 198.63x
siouxlandproud.com 16.93% 195.61x
nwestiowa.com 6.24% 190.10x
yankton.net 7.86% 189.83x
avera.org 7.84% 189.81x
siouxlandnews.com 13.32% 187.97x
bhpioneer.com 6.08% 186.53x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 3.26% 37.14x
North Dakota Cluster 26.90% 32.91x
Nebraska Cluster 29.28% 23.46x
Custom T-Shirts 0.17% 20.21x
Illinois College Sports 0.37% 19.18x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 13.05% 17.30x
Iowa Cluster 34.84% 17.16x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 16.95x
Minnesota Community Business Cluster 5.06% 15.60x
Minnesota Local News Cluster 32.15% 13.32x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female