Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 687.8 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 687.8 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 50.09% 29.34x
Iowa Hawkeyes Fans 22.31% 14.98x
Minnesota Twins Fans 22.71% 14.03x
Minnesota Vikings Fans 16.38% 12.15x
Wyoming Cowboys Fans 17.06% 9.78x
Cattle Industry New Readers 17.54% 9.22x
Online Directory Searchers 15.31% 8.90x
Country Music Fans 12.21% 8.79x
NCAA Fans 13.59% 8.55x
College Football Fans 13.78% 7.90x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 2.44x
Carhartt 0.24% 2.14x
Columbia 0.01% 1.74x
Aeropostale 0.03% 1.67x
Chicos 0.05% 1.37x
Ralph Lauren 0.01% 1.18x
Zumiez 0.03% 1.14x
Charlotte Russe 0.02% 1.12x
Hollister 0.02% 1.11x
Everlane 0.00% 1.02x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is siouxlandnews.com.

Website Composition Index
siouxlandnews.com 3.16% 382.97x
siouxlandproud.com 13.06% 375.38x
southdakotamagazine.com 5.77% 374.10x
yankton.net 6.16% 366.15x
newscenter1.tv 5.76% 361.88x
goyotes.com 3.10% 349.83x
ktiv.com 15.97% 337.40x
blackhillsfox.com 11.12% 337.07x
gojacks.com 3.94% 334.63x
kotatv.com 12.96% 324.19x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 18.80% 37.78x
Farming & Agriculture 5.13% 30.31x
Nebraska Cluster 19.14% 23.44x
Custom T-Shirts 0.17% 20.21x
Iowa Cluster 25.39% 19.03x
Illinois College Sports 0.84% 17.53x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 7.81% 17.29x
Minnesota Community Business Cluster 5.90% 13.75x
Minnesota Local News Cluster 22.63% 13.75x
Quinceanera Planning 0.06% 13.38x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male