Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 662.6 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 662.6 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 52.06% 32.46x
Iowa Hawkeyes Fans 23.60% 16.96x
Minnesota Twins Fans 23.87% 15.06x
Minnesota Vikings Fans 17.87% 13.33x
Wyoming Cowboys Fans 17.21% 11.19x
Cattle Industry New Readers 17.99% 10.90x
Online Directory Searchers 15.55% 10.24x
Country Music Fans 13.12% 9.95x
NCAA Fans 14.34% 9.54x
Commercial Truck Researchers 16.12% 9.27x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Buckle.

Location Composition Index
Buckle 0.11% 2.11x
Mens Wearhouse 0.26% 0.91x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is southdakotamagazine.com.

Website Composition Index
southdakotamagazine.com 5.59% 357.02x
yankton.net 7.47% 353.28x
siouxlandproud.com 13.76% 351.40x
siouxlandnews.com 3.62% 349.77x
gojacks.com 3.32% 338.47x
newscenter1.tv 5.88% 337.78x
blackhillsfox.com 10.88% 327.14x
ktiv.com 17.30% 321.84x
mitchellrepublic.com 18.51% 306.70x
kotatv.com 14.00% 304.37x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 21.66% 37.52x
Farming & Agriculture 5.50% 30.30x
Nebraska Cluster 23.32% 24.51x
Iowa Cluster 27.79% 18.61x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 8.47% 17.32x
Minnesota Local News Cluster 25.64% 13.62x
Minnesota Community Business Cluster 6.22% 13.28x
Colorado Cluster 6.36% 12.34x
Alaska Cluster 1.83% 8.45x
Wisconsin Travel & Tourism Cluster 7.03% 8.26x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female