Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 697.4 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 697.4 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 50.75% 37.24x
Iowa Hawkeyes Fans 24.50% 17.75x
Minnesota Twins Fans 21.08% 15.96x
Minnesota Vikings Fans 17.17% 14.71x
Wyoming Cowboys Fans 16.94% 12.27x
Cattle Industry New Readers 16.82% 12.08x
Online Directory Searchers 13.52% 11.53x
Country Music Fans 13.68% 11.44x
Commercial Truck Researchers 15.32% 10.73x
NCAA Fans 12.62% 10.70x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.06% 2.64x
Buckle 0.35% 2.06x
Chicos 0.08% 1.52x
Lane Bryant 0.06% 1.52x
The North Face 0.02% 1.38x
Aeropostale 0.07% 1.30x
Johnston and Murphy 0.27% 1.13x
Zumiez 0.07% 1.09x
Mens Wearhouse 0.42% 1.06x
Dressbarn 0.05% 1.00x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is dingmannandsons.com.

Website Composition Index
dingmannandsons.com 2.49% 247.03x
siouxlandnews.com 6.24% 243.82x
gojacks.com 2.08% 239.36x
southdakotamagazine.com 5.44% 239.15x
yankton.net 7.80% 238.56x
siouxlandproud.com 14.00% 238.36x
ktiv.com 16.43% 225.51x
newscenter1.tv 10.93% 223.61x
brookingsregister.com 1.66% 223.12x
blackhillsfox.com 12.19% 222.56x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 24.11% 36.21x
Farming & Agriculture 5.66% 29.70x
Nebraska Cluster 27.02% 24.76x
Custom T-Shirts 0.17% 20.21x
Iowa Cluster 31.20% 17.78x
Illinois College Sports 0.66% 17.69x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.94% 17.53x
Minnesota Local News Cluster 29.19% 13.67x
Colorado Cluster 8.08% 13.41x
Quinceanera Planning 0.06% 13.38x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female