Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 617.7 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 617.7 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 52.16% 29.84x
Iowa Hawkeyes Fans 24.08% 14.51x
Minnesota Twins Fans 24.64% 13.62x
Minnesota Vikings Fans 17.64% 12.04x
Wyoming Cowboys Fans 17.26% 9.23x
Online Directory Searchers 15.62% 8.98x
Country Music Fans 13.13% 8.69x
NCAA Fans 13.19% 8.29x
Rodeo Enthusiasts 16.48% 8.07x
Commercial Truck Researchers 16.34% 7.95x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.05% 4.63x
Aeropostale 0.07% 2.32x
Carhartt 0.33% 2.00x
Columbia 0.02% 1.83x
Charlotte Russe 0.03% 1.76x
Journeys 0.04% 1.67x
Hollister 0.02% 1.62x
LOFT 0.05% 1.48x
Zumiez 0.04% 1.43x
Victoria's Secret 0.09% 1.38x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is southdakotamagazine.com.

Website Composition Index
southdakotamagazine.com 5.68% 412.80x
wnax.com 3.49% 407.54x
siouxlandproud.com 13.23% 401.11x
newscenter1.tv 6.83% 390.15x
blackhillsfox.com 10.13% 388.31x
kotatv.com 12.01% 386.83x
ktiv.com 15.68% 380.97x
avera.org 17.74% 364.73x
mitchellrepublic.com 15.75% 358.45x
bhpioneer.com 6.00% 332.86x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 18.30% 39.09x
Farming & Agriculture 5.38% 30.17x
Nebraska Cluster 17.44% 23.84x
Iowa Cluster 25.71% 20.41x
Illinois College Sports 0.61% 18.57x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 8.42% 17.36x
Minnesota Local News Cluster 23.35% 14.26x
Minnesota Community Business Cluster 6.59% 14.16x
Colorado Cluster 5.53% 12.42x
Motorsports 0.95% 10.02x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male