Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 435.2 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 435.2 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 61.37% 26.66x
Iowa Hawkeyes Fans 39.78% 14.18x
North Midwest State Fair Visitors 50.09% 14.14x
NCAA Fans 25.00% 12.20x
Country Music Fans 24.77% 11.48x
Minnesota Vikings Fans 26.99% 11.06x
Online Directory Searchers 24.48% 10.69x
Minnesota Twins Fans 30.04% 10.61x
Liberal News Readers 19.21% 10.57x
Oregon Ducks Fans 21.34% 10.04x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Maurices.

Location Composition Index
Maurices 0.14% 3.31x
Eddie Bauer 0.03% 2.97x
Buckle 0.05% 2.11x
Zumiez 0.03% 1.75x
Carhartt 0.44% 1.73x
Chicos 0.03% 1.54x
White House Black Market 0.03% 1.50x
Aeropostale 0.03% 1.47x
Hollister 0.02% 1.30x
Victoria's Secret 0.04% 1.25x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is siouxlandnews.com.

Website Composition Index
siouxlandnews.com 13.31% 293.54x
nwestiowa.com 7.73% 282.90x
yankton.net 7.20% 279.52x
kicdam.com 4.90% 274.91x
siouxlandproud.com 19.80% 262.56x
gojacks.com 4.44% 262.03x
blackhillsfox.com 13.82% 255.89x
newscenter1.tv 21.51% 254.30x
mitchellrepublic.com 15.96% 252.60x
bhpioneer.com 8.34% 249.26x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.96% 41.29x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.42% 35.46x
North Dakota Cluster 19.53% 32.95x
Nebraska Cluster 25.67% 24.79x
Illinois College Sports 0.64% 23.98x
Minnesota Community Business Cluster 1.34% 23.72x
Iowa Cluster 32.79% 21.24x
Custom T-Shirts 0.17% 20.21x
College Sports 0.42% 18.01x
Trucks 0.20% 15.60x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male