Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 631.7 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 631.7 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 57.41% 25.06x
Iowa Hawkeyes Fans 28.55% 14.22x
Minnesota Twins Fans 26.02% 12.68x
Minnesota Vikings Fans 22.14% 11.59x
Cattle Industry New Readers 21.63% 9.99x
Wyoming Cowboys Fans 20.40% 9.68x
Commercial Truck Researchers 19.98% 9.29x
Country Music Fans 19.47% 9.26x
Online Directory Searchers 18.96% 9.22x
NCAA Fans 17.46% 8.79x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.05% 1.95x
Buckle 0.29% 1.90x
Dressbarn 0.07% 1.58x
Lane Bryant 0.05% 1.32x
Journeys 0.07% 1.27x
Aeropostale 0.07% 1.26x
Chicos 0.07% 1.08x
Mens Wearhouse 0.45% 1.03x
Charlotte Russe 0.04% 0.98x
Old Navy 0.08% 0.95x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is siouxlandnews.com.

Website Composition Index
siouxlandnews.com 4.21% 275.67x
southdakotamagazine.com 5.78% 273.72x
siouxlandproud.com 14.74% 272.63x
yankton.net 7.85% 272.09x
gojacks.com 2.46% 270.08x
ktiv.com 17.62% 257.16x
newscenter1.tv 8.02% 256.12x
blackhillsfox.com 11.33% 254.26x
avera.org 15.95% 236.54x
mitchellrepublic.com 20.53% 236.28x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 26.33% 32.33x
Farming & Agriculture 6.49% 28.35x
Nebraska Cluster 29.36% 21.76x
Custom T-Shirts 0.17% 20.21x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 11.48% 16.55x
Iowa Cluster 34.11% 15.94x
Illinois College Sports 0.71% 15.00x
Quinceanera Planning 0.06% 13.38x
Minnesota Community Business Cluster 7.00% 13.22x
Minnesota Local News Cluster 31.49% 12.78x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female