Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 763 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 763 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 63.88% 23.81x
North Midwest State Fair Visitors 55.94% 17.60x
Iowa Hawkeyes Fans 33.64% 13.18x
Minnesota Twins Fans 32.16% 12.45x
Minnesota Vikings Fans 25.98% 11.18x
Country Music Fans 22.84% 9.78x
Cattle Industry New Readers 26.22% 9.18x
Online Directory Searchers 21.99% 9.16x
Wyoming Cowboys Fans 24.85% 9.09x
NCAA Fans 20.73% 8.93x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Buckle.

Location Composition Index
Buckle 0.46% 2.06x
Eddie Bauer 0.04% 2.00x
Johnston and Murphy 0.63% 1.44x
Aeropostale 0.06% 1.29x
Chicos 0.05% 1.18x
Mens Wearhouse 0.40% 1.10x
Lane Bryant 0.04% 1.10x
Dressbarn 0.04% 1.05x
American Eagle Outfitters 0.05% 0.96x
Journeys 0.04% 0.94x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is dingmannandsons.com.

Website Composition Index
dingmannandsons.com 2.11% 280.99x
siouxlandnews.com 8.79% 272.21x
nwestiowa.com 3.95% 269.61x
southdakotamagazine.com 4.51% 266.42x
yankton.net 7.86% 257.75x
siouxlandproud.com 14.09% 250.47x
brookingsregister.com 2.15% 248.79x
ktiv.com 15.53% 245.46x
blackhillsfox.com 12.88% 243.65x
mitchellrepublic.com 19.32% 238.99x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 24.53% 37.24x
Farming & Agriculture 4.96% 32.40x
Nebraska Cluster 26.93% 25.13x
Custom T-Shirts 0.17% 20.21x
Illinois College Sports 0.53% 18.62x
Iowa Cluster 32.81% 18.45x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 11.70% 18.12x
Minnesota Local News Cluster 30.77% 15.33x
Colorado Cluster 9.06% 14.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 14.14x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female