Explore the South Dakota Cluster Audience
Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 333.3 thousand unique devices whose actions qualify for the South Dakota Cluster audience.
INTERESTS
The South Dakota Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.
| Interest | Composition | Index |
| Rapid City Trip Planners | 50.50% | 25.75x |
| Vacation Rental Accommodation Researchers | 16.21% | 17.38x |
| Iowa Hawkeyes Fans | 39.59% | 15.26x |
| Tampa and St Petersburg Trip Planners | 19.53% | 14.83x |
| North Midwest State Fair Visitors | 51.03% | 14.65x |
| Wyoming Cowboys Fans | 25.84% | 13.72x |
| Audio Book Listeners | 18.47% | 13.43x |
| March Madness Enthusiasts | 30.27% | 12.24x |
| Drama Show Watchers | 13.98% | 11.67x |
| High School Sports Researchers | 29.10% | 11.63x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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APPAREL RETAILERS
The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 3.40x |
| Maurices | 0.08% | 1.97x |
| Lane Bryant | 0.02% | 1.87x |
| Buckle | 0.03% | 1.83x |
| Carhartt | 0.21% | 1.35x |
| Dressbarn | 0.01% | 1.09x |
| Eddie Bauer | 0.01% | 0.97x |
| Express | 0.01% | 0.82x |
| Mens Wearhouse | 0.01% | 0.77x |
| LOFT | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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WEBSITES
The South Dakota Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Dakota Cluster audience is siouxlandnews.com.
| Website | Composition | Index |
| siouxlandnews.com | 13.77% | 273.93x |
| goyotes.com | 4.70% | 270.39x |
| kicdam.com | 4.09% | 260.67x |
| gojacks.com | 6.74% | 244.72x |
| siouxlandproud.com | 20.38% | 239.50x |
| mitchellrepublic.com | 17.13% | 230.97x |
| capjournal.com | 4.49% | 226.35x |
| newscenter1.tv | 17.52% | 223.85x |
| sd.gov | 9.11% | 223.59x |
| ktiv.com | 23.30% | 221.13x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Dakota Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 6.20% | 107.63x |
| Ohio Universities | 7.47% | 35.98x |
| Farming & Agriculture | 0.68% | 31.98x |
| North Dakota Cluster | 16.40% | 31.08x |
| New Jersey Travel Location Cluster | 9.84% | 29.38x |
| New Hampshire News | 10.95% | 26.50x |
| Iowa Cluster | 36.75% | 24.39x |
| Illinois College Sports | 0.99% | 24.07x |
| College Sports | 0.47% | 24.00x |
| Nebraska Cluster | 18.41% | 22.05x |
Composition Percentage:
The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
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DEMOGRAPHICS
The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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