Dstillery Audiences

SOUTH DAKOTA CLUSTER

Audience Size: 828 Thousand Devices

Explore the South Dakota Cluster Audience

Below you'll find more information about the South Dakota Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 828 thousand unique devices whose actions qualify for the South Dakota Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Dakota Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Dakota Cluster audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 64.17% 25.03x
North Midwest State Fair Visitors 55.51% 17.61x
Iowa Hawkeyes Fans 32.83% 13.15x
Minnesota Twins Fans 32.00% 13.00x
Minnesota Vikings Fans 25.78% 11.72x
Country Music Fans 23.69% 10.21x
Online Directory Searchers 21.71% 9.83x
NCAA Fans 21.27% 9.62x
Cattle Industry New Readers 25.29% 9.36x
Arizona Wildcats Fans 22.01% 9.25x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Interest attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Dakota Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Dakota Cluster audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.05% 3.06x
Buckle 0.07% 2.09x
Carhartt 0.42% 1.74x
Lane Bryant 0.04% 1.50x
American Eagle Outfitters 0.05% 1.35x
Mens Wearhouse 0.05% 1.15x
Johnston and Murphy 0.02% 1.14x
Chicos 0.03% 1.09x
Ralph Lauren 0.01% 1.08x
Journeys 0.07% 1.07x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Location attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Dakota Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Dakota Cluster audience is kdlt.com.

Website Composition Index
kdlt.com 9.28% 297.24x
dingmannandsons.com 1.84% 280.70x
siouxlandnews.com 9.48% 276.52x
southdakotamagazine.com 3.97% 265.89x
nwestiowa.com 4.48% 264.99x
kicdam.com 1.96% 263.61x
yankton.net 7.51% 261.05x
siouxlandproud.com 14.23% 255.23x
brookingsregister.com 2.34% 252.46x
blackhillsfox.com 13.00% 246.65x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Web attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Dakota Cluster audience is North Dakota Cluster.

Content Affinity Composition Index
North Dakota Cluster 25.46% 38.58x
Farming & Agriculture 4.40% 34.68x
Nebraska Cluster 25.87% 25.62x
Custom T-Shirts 0.17% 20.21x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 11.94% 19.42x
Iowa Cluster 31.51% 19.23x
Illinois College Sports 0.45% 18.85x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 17.35x
Minnesota Local News Cluster 30.72% 15.95x
Colorado Cluster 9.46% 14.75x
Composition Percentage: The overlap percentage between the South Dakota Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Dakota Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Dakota Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female