Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.5 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 27.16% 16.61x
Miami Trip Planners 34.14% 14.32x
Miami Dolphins Fans 20.34% 13.50x
Fort Lauderdale Trip Planners 33.58% 12.66x
Liberal News Readers 16.03% 11.47x
Financial Business Intelligence Researchers 17.75% 10.79x
Conservative News Readers 17.81% 10.41x
Florida State Seminoles Fans 17.81% 10.23x
Financial News Readers 14.80% 10.19x
South Carolina Gamecocks Fans 16.92% 10.09x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Intermix.

Location Composition Index
Intermix 0.02% 2.98x
Tommy Bahama 0.05% 2.65x
Columbia 0.01% 1.84x
Calvin Klein 0.01% 1.64x
Aeropostale 0.03% 1.50x
Ann Taylor 0.02% 1.48x
Gymboree 0.03% 1.42x
Brooks Brothers 0.04% 1.41x
Charlotte Russe 0.02% 1.37x
Hugo Boss 0.02% 1.37x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is shopwellingtongreen.com.

Website Composition Index
shopwellingtongreen.com 0.19% 105.76x
stluciecountyfair.org 0.16% 103.67x
browardschools.com 1.42% 100.57x
martin.fl.us 0.20% 100.37x
hsslc.org 0.26% 99.40x
coralspringstalk.com 0.98% 98.96x
dienerproperties.com 0.21% 98.56x
southfloridafair.com 1.35% 98.51x
kravis.org 1.18% 98.37x
sunrisetheatre.com 0.37% 97.66x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.45% 16.99x
Florida Naples News Cluster 8.87% 15.71x
Florida Jacksonville & Orlando Cluster 27.58% 14.21x
Florida Local News Cluster 22.94% 12.65x
Fox News Content Consumers 7.63% 10.91x
Local & Travel England - North Midlands 0.03% 10.45x
Middle East News 4.14% 10.45x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.22% 10.16x
Cuba & Mexico Media 1.11% 9.92x
Cars, Travel & Food 0.76% 9.55x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999