Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.5 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 29.29% 14.53x
Palm Beach Trip Planners 29.39% 13.07x
Miami Trip Planners 28.73% 12.72x
Liberal News Readers 20.15% 10.11x
Fort Lauderdale Trip Planners 26.99% 10.01x
Financial Business Intelligence Researchers 20.65% 9.86x
Miami Dolphins Fans 19.14% 9.86x
South Carolina Gamecocks Fans 20.75% 9.75x
Conservative News Readers 20.96% 9.56x
UConn Huskies Fans 18.38% 9.14x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 1.78x
Hugo Boss 0.05% 1.71x
Johnston and Murphy 0.20% 1.50x
Jos A. Bank Clothiers 0.40% 1.34x
Hollister 0.04% 1.28x
Ralph Lauren 0.02% 1.25x
Armani 0.05% 1.23x
Brooks Brothers 0.04% 1.20x
Ann Taylor 0.03% 1.19x
Mens Wearhouse 0.58% 1.18x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is southfloridafair.com.

Website Composition Index
southfloridafair.com 1.25% 62.93x
southflorida.com 2.08% 59.90x
browardcenter.org 2.32% 58.94x
mypalmbeachpost.com 2.79% 55.95x
arshtcenter.org 1.19% 55.62x
fortlauderdaledaily.com 1.35% 55.54x
seminolecoconutcreekcasino.com 1.12% 53.99x
sunshinehealth.com 1.13% 53.87x
wpb.org 1.84% 53.46x
gobrightline.com 1.36% 53.21x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.06% 11.23x
Assorted Topics (Viral Media, Paid Traffic) 9.44% 10.57x
Florida Jacksonville & Orlando Cluster 30.45% 10.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 9.58x
Florida Local News Cluster 35.72% 8.59x
Cars, Travel & Food 0.45% 8.20x
Middle East News 4.37% 8.14x
Cuba & Mexico Media 0.86% 7.71x
Local & Travel England - North Midlands 0.04% 7.48x
Australia & New Zealand Media 3.86% 7.00x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male