Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 2.8 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 31.15% 30.90x
Liberal News Readers 20.79% 22.74x
Miami Dolphins Fans 30.98% 22.27x
Palm Beach Trip Planners 38.25% 21.68x
Florida Trip Planners 33.83% 21.38x
Financial News Readers 19.73% 20.88x
Financial Business Intelligence Researchers 20.38% 20.81x
Miami Trip Planners 38.68% 20.69x
TV Advertising Professionals 18.24% 18.91x
Entertainment Industry Decision Makers 17.76% 18.69x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.99x
Mens Wearhouse 0.02% 1.36x
Banana Republic 0.01% 1.36x
Aeropostale 0.01% 1.29x
LOFT 0.01% 1.25x
Hollister 0.01% 1.22x
Gymboree 0.01% 1.15x
Zumiez 0.01% 1.14x
Express 0.01% 1.13x
American Eagle Outfitters 0.01% 1.09x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is sunshinehealth.com.

Website Composition Index
sunshinehealth.com 1.70% 52.80x
wflx.com 3.95% 52.52x
wpbf.com 14.60% 49.66x
stateoftheu.com 2.40% 45.73x
cbs12.com 15.04% 43.87x
tcpalm.com 15.88% 43.20x
browardpalmbeach.com 2.43% 43.15x
wsvn.com 16.81% 41.99x
wptv.com 31.08% 41.85x
palmbeachdailynews.com 4.74% 41.80x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.13% 27.71x
Florida Jacksonville & Orlando Cluster 33.50% 22.35x
Right Wing Blogs - Political Activism 0.08% 22.11x
Assorted Topics (Viral Media, Paid Traffic) 13.40% 20.28x
Local & Travel England - North Midlands 0.05% 19.63x
Cuba & Mexico Media 0.21% 19.58x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 18.62x
Australia & New Zealand Media 1.62% 18.38x
Florida Local News Cluster 42.46% 18.21x
Central California Cluster 2.47% 17.69x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male