Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 4.3 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 38.50% 14.76x
Palm Beach Trip Planners 36.32% 12.89x
Miami Dolphins Fans 29.78% 11.24x
South Carolina Gamecocks Fans 29.02% 10.93x
Miami Trip Planners 37.52% 10.89x
Florida Trip Planners 29.93% 10.87x
Liberal News Readers 29.29% 10.28x
Conservative News Readers 28.00% 9.95x
Financial Business Intelligence Researchers 28.58% 9.63x
UConn Huskies Fans 26.48% 9.59x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.90x
Armani 0.02% 1.49x
American Apparel 0.03% 1.43x
Hollister 0.05% 1.38x
Belk 0.01% 1.36x
Brooks Brothers 0.03% 1.31x
Hugo Boss 0.03% 1.20x
Jos A. Bank Clothiers 0.04% 1.17x
LOFT 0.06% 1.14x
Chicos 0.04% 1.13x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is browardcenter.org.

Website Composition Index
browardcenter.org 1.43% 52.50x
wpb.org 1.25% 49.47x
wflx.com 1.85% 47.56x
gatorsports.com 1.30% 42.97x
wpbf.com 14.00% 42.80x
mdc.edu 1.78% 42.05x
sunshinehealth.com 1.75% 41.68x
stateoftheu.com 3.44% 41.17x
browardpalmbeach.com 3.68% 40.74x
palmbeachdailynews.com 2.96% 40.12x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.29% 14.61x
Florida Jacksonville & Orlando Cluster 31.51% 12.98x
Assorted Topics (Viral Media, Paid Traffic) 12.50% 12.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 12.50x
Fox News Content Consumers 9.42% 11.56x
Florida Local News Cluster 35.44% 11.32x
Cars, Travel & Food 0.15% 10.91x
Local & Travel England - North Midlands 0.05% 10.81x
Cuba & Mexico Media 0.53% 10.31x
Caribbean Cluster 2.79% 9.33x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male