Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 4.6 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 35.36% 16.23x
Palm Beach Trip Planners 35.82% 14.25x
Miami Trip Planners 34.41% 13.00x
Miami Dolphins Fans 27.27% 12.14x
Liberal News Readers 23.15% 11.78x
South Carolina Gamecocks Fans 25.99% 11.56x
Financial Business Intelligence Researchers 22.51% 10.94x
Financial News Readers 21.05% 10.71x
Conservative News Readers 24.29% 10.69x
Fort Lauderdale Trip Planners 31.64% 10.58x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.72x
Express Outlets 0.01% 1.61x
Brooks Brothers 0.03% 1.34x
American Apparel 0.02% 1.33x
Gymboree 0.05% 1.29x
Chicos 0.04% 1.27x
Hollister 0.04% 1.27x
Belk 0.01% 1.27x
Express 0.06% 1.16x
Armani 0.02% 1.14x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is wflx.com.

Website Composition Index
wflx.com 1.43% 55.75x
mypalmbeachpost.com 1.13% 55.63x
browardcenter.org 1.58% 55.47x
fortlauderdaledaily.com 1.01% 53.46x
wpb.org 1.39% 51.14x
kravis.org 1.01% 49.87x
wpbf.com 13.98% 48.56x
gatorsports.com 1.10% 47.38x
browardpalmbeach.com 3.51% 46.02x
stateoftheu.com 3.21% 44.94x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.37% 15.54x
Assorted Topics (Viral Media, Paid Traffic) 11.01% 13.35x
Florida Jacksonville & Orlando Cluster 32.08% 13.33x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 12.85x
Florida Local News Cluster 36.28% 11.53x
Cars, Travel & Food 0.20% 11.22x
Local & Travel England - North Midlands 0.04% 11.00x
Fox News Content Consumers 10.68% 10.68x
Cuba & Mexico Media 0.57% 10.07x
Caribbean Cluster 2.61% 9.39x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male