Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.6 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 27.16% 17.59x
Palm Beach Trip Planners 33.99% 15.13x
Miami Trip Planners 34.64% 14.59x
Miami Dolphins Fans 18.93% 12.83x
Fort Lauderdale Trip Planners 32.51% 12.39x
Liberal News Readers 17.41% 12.31x
Conservative News Readers 18.95% 11.44x
Financial Business Intelligence Researchers 19.60% 11.36x
South Carolina Gamecocks Fans 19.89% 10.87x
Financial News Readers 16.85% 10.73x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.06% 2.52x
Intermix 0.02% 2.40x
Hugo Boss 0.06% 2.17x
Columbia 0.02% 1.97x
Hollister 0.04% 1.84x
Kate Spade 0.02% 1.37x
Brooks Brothers 0.05% 1.31x
Charlotte Russe 0.02% 1.30x
Express 0.04% 1.29x
Jos A. Bank Clothiers 0.20% 1.27x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is southfloridafair.com.

Website Composition Index
southfloridafair.com 1.80% 92.09x
southflorida.com 3.30% 90.57x
browardcenter.org 2.73% 87.13x
arshtcenter.org 1.35% 84.48x
mypalmbeachpost.com 4.16% 83.79x
fortlauderdaledaily.com 1.43% 83.71x
wpb.org 1.96% 80.01x
seminolecoconutcreekcasino.com 1.13% 79.35x
fairchildgarden.org 1.37% 79.19x
fortlauderdaleonthecheap.com 1.05% 78.18x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 5.65% 16.37x
Florida Naples News Cluster 8.46% 15.75x
Florida Jacksonville & Orlando Cluster 27.33% 14.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 12.72x
Florida Local News Cluster 25.94% 12.61x
Cars, Travel & Food 0.54% 11.56x
Cuba & Mexico Media 0.90% 11.27x
Middle East News 3.76% 11.11x
Fox News Content Consumers 8.45% 10.77x
Local & Travel England - North Midlands 0.03% 10.65x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male