Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.5 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 29.20% 16.44x
Palm Beach Trip Planners 33.40% 15.07x
Miami Trip Planners 32.79% 14.79x
Fort Lauderdale Trip Planners 33.00% 12.54x
Miami Dolphins Fans 20.44% 12.41x
Liberal News Readers 16.95% 11.74x
Financial Business Intelligence Researchers 17.62% 11.35x
Conservative News Readers 18.73% 10.62x
Financial News Readers 15.70% 10.30x
South Carolina Gamecocks Fans 18.96% 10.22x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.07% 2.68x
Intermix 0.02% 2.43x
Calvin Klein 0.02% 2.24x
Columbia 0.02% 2.24x
Charlotte Russe 0.04% 1.77x
Aeropostale 0.06% 1.71x
Hugo Boss 0.03% 1.64x
Kate Spade 0.03% 1.62x
Michael Kors 0.03% 1.55x
Saint Laurent Paris 0.01% 1.49x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is browardschools.com.

Website Composition Index
browardschools.com 1.08% 98.08x
southfloridafair.com 1.57% 90.18x
arshtcenter.org 1.39% 87.54x
southflorida.com 4.67% 87.52x
browardcenter.org 2.93% 86.55x
fortlauderdaledaily.com 1.47% 86.51x
mypalmbeachpost.com 5.60% 82.18x
wpb.org 2.05% 81.53x
seminolecoconutcreekcasino.com 1.15% 81.00x
fairchildgarden.org 1.54% 78.49x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.24% 16.15x
Florida Naples News Cluster 8.86% 15.67x
Florida Jacksonville & Orlando Cluster 28.44% 14.41x
Florida Local News Cluster 25.04% 12.47x
Local & Travel England - North Midlands 0.03% 11.28x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.24% 11.13x
Fox News Content Consumers 8.05% 10.52x
Cuba & Mexico Media 1.05% 10.52x
Middle East News 4.10% 10.44x
Cars, Travel & Food 0.68% 10.26x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male