Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.8 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 33.30% 16.97x
Palm Beach Trip Planners 34.51% 13.06x
Liberal News Readers 23.81% 12.63x
Miami Trip Planners 36.49% 12.49x
Miami Dolphins Fans 30.84% 12.41x
Florida Trip Planners 30.28% 12.33x
Financial Business Intelligence Researchers 23.02% 12.02x
Financial News Readers 21.19% 11.72x
Advertising Professionals 20.07% 11.08x
Media Buying Professionals 20.72% 10.94x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.42x
Talbots 0.01% 1.30x
Jos A. Bank Clothiers 0.01% 1.29x
Chicos 0.02% 1.22x
White House Black Market 0.02% 1.17x
Express 0.02% 1.14x
Hollister 0.01% 1.13x
Banana Republic 0.02% 1.08x
Aeropostale 0.01% 1.04x
LOFT 0.01% 1.04x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is wflx.com.

Website Composition Index
wflx.com 3.34% 44.85x
stateoftheu.com 1.65% 38.43x
wpbf.com 14.50% 37.55x
cbs12.com 13.12% 37.25x
palmbeachdailynews.com 4.67% 35.42x
browardpalmbeach.com 2.05% 34.81x
wptv.com 26.05% 34.42x
tcpalm.com 12.93% 34.07x
gatorsports.com 1.87% 33.91x
palmbeachpost.com 34.39% 33.57x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.00% 15.92x
Florida Jacksonville & Orlando Cluster 32.54% 12.45x
Cuba & Mexico Media 0.11% 11.62x
Assorted Topics (Viral Media, Paid Traffic) 14.06% 10.98x
Florida Local News Cluster 45.31% 10.46x
Australia & New Zealand Media 1.64% 10.31x
Environmental Conservation 0.05% 10.13x
Florida College Athletics 0.69% 9.93x
Central California Cluster 2.01% 9.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 9.79x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male