Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 2.6 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 32.88% 13.34x
Palm Beach Trip Planners 32.58% 11.16x
Florida Trip Planners 31.74% 10.44x
Miami Trip Planners 32.32% 10.12x
Miami Dolphins Fans 29.20% 10.02x
Liberal News Readers 22.72% 9.83x
Financial Business Intelligence Researchers 21.48% 9.18x
Financial News Readers 20.81% 9.12x
South Carolina Gamecocks Fans 21.95% 8.39x
TV Advertising Professionals 19.17% 8.32x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Chicos.

Location Composition Index
Chicos 0.02% 1.42x
Jos A. Bank Clothiers 0.01% 1.40x
Dressbarn 0.01% 1.17x
Journeys 0.02% 1.17x
White House Black Market 0.01% 1.07x
Mens Wearhouse 0.02% 1.07x
Lane Bryant 0.01% 0.99x
The Childrens Place 0.01% 0.96x
Victoria's Secret 0.01% 0.95x
Old Navy 0.02% 0.88x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is sunshinehealth.com.

Website Composition Index
sunshinehealth.com 1.50% 32.53x
wflx.com 4.36% 32.36x
wpbf.com 17.09% 30.06x
stateoftheu.com 2.18% 29.04x
browardpalmbeach.com 2.86% 28.16x
palmbeachdailynews.com 3.92% 27.64x
cbs12.com 17.65% 27.07x
wptv.com 32.03% 27.00x
wsvn.com 18.23% 26.78x
miami.cbslocal.com 31.37% 26.55x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 12.26% 12.22x
Florida Jacksonville & Orlando Cluster 39.44% 9.96x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 9.47x
Cars, Travel & Food 0.01% 9.37x
Local & Travel England - North Midlands 0.06% 9.26x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.09% 9.05x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 8.71x
Assorted Topics (Viral Media, Paid Traffic) 15.81% 8.57x
Florida Local News Cluster 49.96% 8.30x
Cuba & Mexico Media 0.34% 8.07x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male