Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.3 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 31.55% 17.43x
Palm Beach Trip Planners 33.07% 13.50x
Miami Trip Planners 35.93% 12.87x
Liberal News Readers 22.88% 12.85x
Miami Dolphins Fans 29.22% 12.53x
Financial Business Intelligence Researchers 21.53% 12.45x
Florida Trip Planners 29.40% 12.09x
Financial News Readers 19.77% 12.00x
Media Buying Professionals 20.33% 11.27x
Advertising Professionals 19.80% 11.26x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Belk.

Location Composition Index
Belk 0.01% 1.62x
Mens Wearhouse 0.04% 1.41x
Coach 0.01% 1.33x
Hollister 0.02% 1.32x
Chicos 0.03% 1.29x
White House Black Market 0.02% 1.28x
Michael Kors 0.01% 1.26x
Gap 0.02% 1.24x
H&M 0.01% 1.24x
Banana Republic 0.02% 1.21x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is wflx.com.

Website Composition Index
wflx.com 2.79% 47.06x
wpbf.com 17.20% 39.51x
cbs12.com 13.42% 39.04x
stateoftheu.com 2.05% 37.68x
browardpalmbeach.com 1.83% 36.53x
palmbeachdailynews.com 4.26% 36.35x
wptv.com 24.91% 35.97x
gatorsports.com 2.14% 34.17x
miami.cbslocal.com 34.16% 33.96x
palmbeachpost.com 34.98% 33.33x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.54% 15.78x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.19% 14.31x
Florida Jacksonville & Orlando Cluster 31.02% 12.85x
Assorted Topics (Viral Media, Paid Traffic) 14.28% 10.99x
Australia & New Zealand Media 1.37% 10.91x
Florida Local News Cluster 45.10% 10.58x
Environmental Conservation 0.04% 10.23x
Cuba & Mexico Media 0.05% 10.15x
Florida College Athletics 0.56% 9.92x
Central California Cluster 1.91% 9.57x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male