Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 4.4 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 34.67% 15.14x
Palm Beach Trip Planners 36.27% 13.61x
Miami Trip Planners 35.36% 12.39x
Miami Dolphins Fans 27.53% 11.51x
Liberal News Readers 22.90% 10.79x
South Carolina Gamecocks Fans 25.95% 10.56x
Fort Lauderdale Trip Planners 32.01% 10.25x
Financial Business Intelligence Researchers 21.82% 10.19x
Financial News Readers 20.64% 9.82x
Conservative News Readers 23.93% 9.81x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.05% 1.85x
Intermix 0.01% 1.75x
Armani 0.03% 1.55x
Saint Laurent Paris 0.01% 1.51x
Brooks Brothers 0.04% 1.49x
Express 0.03% 1.36x
Jos A. Bank Clothiers 0.32% 1.31x
White House Black Market 0.41% 1.28x
Hollister 0.05% 1.26x
Mens Wearhouse 0.52% 1.25x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is southflorida.com.

Website Composition Index
southflorida.com 1.08% 57.06x
browardcenter.org 1.59% 54.50x
mypalmbeachpost.com 1.49% 54.28x
wflx.com 1.07% 53.16x
wpb.org 1.43% 50.12x
wpbf.com 14.67% 46.91x
gatorsports.com 1.04% 45.21x
browardpalmbeach.com 3.54% 44.89x
miamionthecheap.com 1.14% 44.84x
stateoftheu.com 2.90% 44.31x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.45% 14.57x
Assorted Topics (Viral Media, Paid Traffic) 10.22% 12.60x
Florida Jacksonville & Orlando Cluster 31.92% 12.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 12.07x
Florida Local News Cluster 36.41% 10.70x
Cars, Travel & Food 0.27% 10.44x
Local & Travel England - North Midlands 0.04% 10.25x
Cuba & Mexico Media 0.62% 9.50x
Middle East News 3.38% 8.96x
Fox News Content Consumers 11.59% 8.80x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male