Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 2.5 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 26.84% 20.56x
Liberal News Readers 16.36% 14.96x
Financial Business Intelligence Researchers 17.01% 13.78x
Florida Trip Planners 28.26% 13.31x
Miami Trip Planners 33.14% 13.18x
Financial News Readers 13.81% 12.74x
Orlando Activities Researchers 6.71% 12.62x
Palm Beach Trip Planners 31.06% 12.59x
Advertising Professionals 14.81% 11.71x
Law Enforcement Officers 20.92% 11.66x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Hollister.

Location Composition Index
Hollister 0.01% 1.48x
Mens Wearhouse 0.02% 1.30x
Chicos 0.02% 1.22x
Express 0.02% 1.21x
Zumiez 0.01% 1.18x
LOFT 0.01% 1.17x
Gymboree 0.01% 1.14x
Old Navy 0.02% 1.13x
White House Black Market 0.01% 1.13x
Jos A. Bank Clothiers 0.01% 1.07x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is wflx.com.

Website Composition Index
wflx.com 2.70% 46.70x
stateoftheu.com 2.24% 42.22x
palmbeachdailynews.com 5.84% 39.82x
gatorsports.com 3.49% 39.36x
wpbf.com 16.49% 38.40x
tomahawknation.com 3.54% 37.41x
miami.cbslocal.com 27.74% 37.24x
local10.com 42.10% 36.12x
browardpalmbeach.com 2.13% 35.63x
tcpalm.com 17.87% 35.21x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.67% 26.57x
Florida Naples News Cluster 8.75% 18.53x
Florida Jacksonville & Orlando Cluster 27.94% 14.40x
Northern California Cluster 7.74% 12.28x
Ohio Universities 2.58% 11.90x
Assorted Topics (Viral Media, Paid Traffic) 16.90% 11.82x
New Jersey Travel Location Cluster 3.78% 11.37x
Florida Local News Cluster 40.79% 11.13x
New Hampshire News 4.49% 10.67x
Australia & New Zealand Media 0.83% 10.43x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male