Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 5.1 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 30.43% 15.88x
Palm Beach Trip Planners 30.40% 13.20x
Miami Trip Planners 30.88% 12.30x
Florida Trip Planners 26.67% 12.04x
Liberal News Readers 22.27% 11.39x
Miami Dolphins Fans 24.79% 11.11x
Florida County and Local Fair Visitors 33.87% 10.72x
Financial Business Intelligence Researchers 21.53% 10.52x
South Carolina Gamecocks Fans 21.85% 10.32x
Financial News Readers 20.39% 10.30x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.72x
White House Black Market 0.01% 1.43x
Chicos 0.01% 1.38x
Journeys 0.01% 1.03x
The Childrens Place 0.01% 0.97x
Old Navy 0.01% 0.95x
Victoria's Secret 0.01% 0.89x
Mens Wearhouse 0.01% 0.75x
Carhartt 0.09% 0.64x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is sunshinehealth.com.

Website Composition Index
sunshinehealth.com 1.63% 36.21x
mdc.edu 1.05% 36.19x
wflx.com 3.30% 35.37x
stateoftheu.com 2.47% 32.96x
palmbeachdailynews.com 3.25% 32.31x
sunny.org 1.69% 32.03x
wpbf.com 17.12% 31.91x
fau.edu 1.08% 31.77x
browardpalmbeach.com 3.33% 31.28x
cbs12.com 18.81% 30.07x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.95% 12.88x
Florida Jacksonville & Orlando Cluster 31.64% 11.53x
Cars, Travel & Food 0.04% 11.16x
Assorted Topics (Viral Media, Paid Traffic) 12.60% 10.98x
Local & Travel England - North Midlands 0.05% 10.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.45x
Fox News Content Consumers 8.28% 10.13x
Cuba & Mexico Media 0.40% 9.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 9.15x
Florida Local News Cluster 41.50% 9.14x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male