Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.9 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 30.65% 15.53x
Palm Beach Trip Planners 30.09% 14.49x
Miami Trip Planners 32.22% 13.37x
Miami Dolphins Fans 20.48% 11.54x
Liberal News Readers 20.12% 11.13x
South Carolina Gamecocks Fans 20.56% 10.75x
Fort Lauderdale Trip Planners 29.66% 10.60x
Financial Business Intelligence Researchers 20.37% 10.42x
Conservative News Readers 21.55% 10.39x
UConn Huskies Fans 19.32% 9.69x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.08% 2.43x
Saint Laurent Paris 0.02% 2.09x
Armani 0.05% 1.81x
Hollister 0.08% 1.53x
Hugo Boss 0.04% 1.42x
Intermix 0.02% 1.39x
Columbia 0.02% 1.32x
American Apparel 0.05% 1.32x
Jos A. Bank Clothiers 0.38% 1.30x
Club Monaco 0.02% 1.30x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is southfloridafair.com.

Website Composition Index
southfloridafair.com 1.07% 54.89x
southflorida.com 1.73% 52.19x
browardcenter.org 2.08% 51.13x
mypalmbeachpost.com 2.30% 48.99x
fortlauderdaledaily.com 1.22% 48.86x
arshtcenter.org 1.07% 48.65x
gobrightline.com 1.17% 47.47x
seminolecoconutcreekcasino.com 1.05% 46.99x
fortlauderdaleonthecheap.com 1.03% 46.53x
wpb.org 1.72% 46.01x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 9.68% 13.16x
Assorted Topics (Viral Media, Paid Traffic) 9.20% 12.06x
Florida Jacksonville & Orlando Cluster 28.89% 11.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.96x
Cars, Travel & Food 0.37% 10.07x
Florida Local News Cluster 33.36% 9.98x
Local & Travel England - North Midlands 0.04% 9.75x
Cuba & Mexico Media 0.73% 9.35x
Middle East News 3.63% 8.98x
Australia & New Zealand Media 3.31% 8.09x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male