Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 2.8 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 35.42% 19.05x
Liberal News Readers 24.81% 14.21x
Palm Beach Trip Planners 36.39% 13.99x
Florida Trip Planners 31.73% 13.75x
Miami Dolphins Fans 33.15% 13.68x
Financial Business Intelligence Researchers 23.40% 13.42x
Miami Trip Planners 37.98% 13.32x
Financial News Readers 22.62% 13.31x
Media Buying Professionals 21.88% 12.43x
Advertising Professionals 21.29% 12.31x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.44x
Carhartt 0.05% 0.79x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is sunshinehealth.com.

Website Composition Index
sunshinehealth.com 1.03% 56.68x
wflx.com 3.83% 52.47x
wpbf.com 13.41% 48.57x
stateoftheu.com 2.11% 46.91x
cbs12.com 13.41% 44.05x
browardpalmbeach.com 2.42% 41.91x
tcpalm.com 15.13% 41.48x
wptv.com 28.93% 41.45x
palmbeachdailynews.com 5.42% 40.48x
palmbeachpost.com 36.97% 40.26x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 10.82% 18.47x
Florida Jacksonville & Orlando Cluster 33.06% 14.32x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 14.00x
Cuba & Mexico Media 0.16% 13.35x
Assorted Topics (Viral Media, Paid Traffic) 14.73% 12.80x
Australia & New Zealand Media 1.80% 12.26x
Florida Local News Cluster 45.64% 11.64x
Central California Cluster 2.18% 11.60x
Horse Racing 0.35% 11.14x
Public Policy Media 1.34% 10.90x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male