Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 1.8 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 34.89% 22.97x
Orlando Trip Planners 32.01% 18.25x
Orlando Activities Researchers 2.51% 17.07x
Financial Business Intelligence Researchers 13.81% 16.29x
Florida Trip Planners 28.41% 14.44x
Palm Beach Trip Planners 32.43% 13.94x
Tampa and St Petersburg Trip Planners 24.47% 13.77x
Advertising Professionals 11.96% 13.47x
Florida Atlantic Coast Trip Planners 25.73% 13.30x
Cholesterol Researchers 4.54% 12.58x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 2.55x
Talbots 0.03% 1.90x
Michael Kors 0.02% 1.65x
White House Black Market 0.02% 1.36x
Victoria's Secret 0.02% 1.32x
LOFT 0.01% 1.27x
Mens Wearhouse 0.02% 1.26x
Aeropostale 0.02% 1.17x
Chicos 0.02% 1.09x
Express 0.02% 1.09x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is wflx.com.

Website Composition Index
wflx.com 3.21% 61.21x
miami.cbslocal.com 17.11% 56.82x
stateoftheu.com 2.26% 56.51x
palmbeachdailynews.com 4.55% 55.58x
wpbf.com 17.22% 54.10x
seminoles.com 1.42% 53.71x
local10.com 35.54% 51.09x
tcpalm.com 16.28% 49.99x
browardpalmbeach.com 2.19% 48.80x
wptv.com 26.45% 46.22x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.18% 32.42x
Florida Naples News Cluster 8.05% 22.14x
Florida Jacksonville & Orlando Cluster 26.57% 15.84x
Ohio Universities 1.82% 12.98x
Northern California Cluster 6.46% 12.85x
Assorted Topics (Viral Media, Paid Traffic) 13.97% 12.67x
Florida Local News Cluster 38.70% 12.46x
Florida College Athletics 0.65% 11.25x
Environmental Conservation 0.02% 11.22x
Central & South American News 0.64% 10.97x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male