Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 5.2 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 32.96% 15.02x
Palm Beach Trip Planners 32.85% 12.50x
Miami Trip Planners 30.85% 12.03x
Florida Trip Planners 30.57% 11.84x
Liberal News Readers 22.23% 10.83x
Miami Dolphins Fans 26.61% 10.81x
Financial Business Intelligence Researchers 20.92% 10.16x
Financial News Readers 20.24% 10.03x
Florida County and Local Fair Visitors 34.26% 9.99x
Conservative News Readers 20.91% 9.45x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Chicos.

Location Composition Index
Chicos 0.01% 1.45x
Old Navy 0.02% 1.29x
Mens Wearhouse 0.02% 1.26x
White House Black Market 0.01% 1.22x
Journeys 0.01% 1.03x
Victoria's Secret 0.01% 0.96x
Carhartt 0.12% 0.65x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is wflx.com.

Website Composition Index
wflx.com 4.46% 35.25x
sunshinehealth.com 1.70% 33.12x
stateoftheu.com 2.10% 32.24x
sunny.org 1.23% 32.23x
wpbf.com 17.39% 31.84x
palmbeachdailynews.com 3.66% 31.27x
browardpalmbeach.com 3.00% 30.38x
cbs12.com 18.32% 29.46x
wptv.com 33.82% 28.13x
miami.cbslocal.com 30.08% 28.13x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 11.03% 13.09x
Florida Jacksonville & Orlando Cluster 36.29% 11.01x
Cars, Travel & Food 0.02% 10.42x
Assorted Topics (Viral Media, Paid Traffic) 13.68% 9.92x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 9.31x
Fox News Content Consumers 7.98% 9.24x
Florida Local News Cluster 45.62% 9.20x
Local & Travel England - North Midlands 0.05% 8.99x
Right Wing Blogs - Political Activism 0.15% 8.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 8.89x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male