Dstillery Audiences

SOUTH FLORIDA CLUSTER

Audience Size: 3.7 Million Devices

Explore the South Florida Cluster Audience

Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the South Florida Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The South Florida Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 26.40% 19.03x
Palm Beach Trip Planners 30.25% 17.56x
Miami Trip Planners 31.86% 16.37x
Miami Dolphins Fans 17.13% 13.86x
Fort Lauderdale Trip Planners 30.21% 13.20x
Liberal News Readers 17.56% 13.11x
Conservative News Readers 18.52% 12.67x
South Carolina Gamecocks Fans 18.41% 12.31x
Financial Business Intelligence Researchers 19.30% 12.25x
Financial News Readers 16.76% 11.57x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The South Florida Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.30x
Mens Wearhouse 0.45% 1.23x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The South Florida Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the South Florida Cluster audience is southfloridafair.com.

Website Composition Index
southfloridafair.com 1.51% 82.12x
southflorida.com 2.63% 79.01x
browardcenter.org 2.60% 75.86x
mypalmbeachpost.com 3.42% 73.29x
fortlauderdaledaily.com 1.43% 72.62x
arshtcenter.org 1.34% 70.66x
seminolecoconutcreekcasino.com 1.11% 69.21x
wpb.org 1.92% 69.15x
fortlauderdaleonthecheap.com 1.08% 68.85x
sunshinehealth.com 1.49% 67.79x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the South Florida Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 7.01% 14.47x
Florida Naples News Cluster 8.61% 14.08x
Florida Jacksonville & Orlando Cluster 27.70% 13.30x
Florida Local News Cluster 28.61% 11.28x
Middle East News 3.82% 9.91x
Fox News Content Consumers 9.12% 9.34x
Australia & New Zealand Media 2.79% 8.30x
North Carolina News 10.47% 8.11x
Liberal Media - Political Activism 2.62% 7.88x
Celebrity Gossip 1.72% 7.88x
Composition Percentage: The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male