Explore the South Florida Cluster Audience
Below you'll find more information about the South Florida Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the South Florida Cluster audience.
INTERESTS
The South Florida Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the South Florida Cluster audience is Tampa and St Petersburg Trip Planners.
| Interest | Composition | Index |
| Tampa and St Petersburg Trip Planners | 31.55% | 17.43x |
| Palm Beach Trip Planners | 33.07% | 13.50x |
| Miami Trip Planners | 35.93% | 12.87x |
| Liberal News Readers | 22.88% | 12.85x |
| Miami Dolphins Fans | 29.22% | 12.53x |
| Financial Business Intelligence Researchers | 21.53% | 12.45x |
| Florida Trip Planners | 29.40% | 12.09x |
| Financial News Readers | 19.77% | 12.00x |
| Media Buying Professionals | 20.33% | 11.27x |
| Advertising Professionals | 19.80% | 11.26x |
Composition Percentage:
The overlap percentage between the South Florida Cluster audience and the Interest attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
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APPAREL RETAILERS
The South Florida Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the South Florida Cluster audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.62x |
| Mens Wearhouse | 0.04% | 1.41x |
| Coach | 0.01% | 1.33x |
| Hollister | 0.02% | 1.32x |
| Chicos | 0.03% | 1.29x |
| White House Black Market | 0.02% | 1.28x |
| Michael Kors | 0.01% | 1.26x |
| Gap | 0.02% | 1.24x |
| H&M | 0.01% | 1.24x |
| Banana Republic | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the South Florida Cluster audience and the Location attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
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WEBSITES
The South Florida Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the South Florida Cluster audience is wflx.com.
| Website | Composition | Index |
| wflx.com | 2.79% | 47.06x |
| wpbf.com | 17.20% | 39.51x |
| cbs12.com | 13.42% | 39.04x |
| stateoftheu.com | 2.05% | 37.68x |
| browardpalmbeach.com | 1.83% | 36.53x |
| palmbeachdailynews.com | 4.26% | 36.35x |
| wptv.com | 24.91% | 35.97x |
| gatorsports.com | 2.14% | 34.17x |
| miami.cbslocal.com | 34.16% | 33.96x |
| palmbeachpost.com | 34.98% | 33.33x |
Composition Percentage:
The overlap percentage between the South Florida Cluster audience and the Web attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the South Florida Cluster audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 9.54% | 15.78x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.19% | 14.31x |
| Florida Jacksonville & Orlando Cluster | 31.02% | 12.85x |
| Assorted Topics (Viral Media, Paid Traffic) | 14.28% | 10.99x |
| Australia & New Zealand Media | 1.37% | 10.91x |
| Florida Local News Cluster | 45.10% | 10.58x |
| Environmental Conservation | 0.04% | 10.23x |
| Cuba & Mexico Media | 0.05% | 10.15x |
| Florida College Athletics | 0.56% | 9.92x |
| Central California Cluster | 1.91% | 9.57x |
Composition Percentage:
The overlap percentage between the South Florida Cluster audience and the Content Affinity attribute.
Index: A comparison of the South Florida Cluster audience to the internet population.
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DEMOGRAPHICS
The South Florida Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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