Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 96.2 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 96.2 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is California Trip Planners.

Interest Composition Index
California Trip Planners 81.98% 25.34x
San Diego Trip Planners 81.34% 25.20x
California Skiers and Snowboarders 75.38% 24.05x
San Diego Activities Researchers 65.98% 23.78x
San Francisco Activities Researchers 62.45% 22.32x
San Diego Events Researchers 62.44% 22.32x
Tahoe Skiers and Snowboarders 68.03% 21.62x
Las Vegas Hotel Researchers 59.16% 21.38x
Los Angeles Activities Researchers 55.03% 20.82x
Men's Suit Shoppers 61.61% 20.38x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 5.79x
Ralph Lauren 0.05% 3.82x
American Apparel 0.09% 3.14x
Free People 0.05% 2.75x
Intermix 0.02% 2.74x
Patagonia 0.02% 2.03x
Everlane 0.01% 1.90x
Chicos 0.10% 1.81x
Bonobos 0.14% 1.80x
Tommy Bahama 0.05% 1.80x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is souplantation.com.

Website Composition Index
souplantation.com 42.66% 352.40x
sixflags.com 24.53% 223.30x
calottery.com 64.77% 172.20x
knotts.com 11.29% 145.38x
visitgreaterpalmsprings.com 10.42% 137.58x
sandiegozoo.org 8.59% 113.68x
discoverlosangeles.com 7.58% 111.03x
metro.net 8.17% 99.61x
visitcatalinaisland.com 5.41% 84.56x
sdzsafaripark.org 7.97% 83.87x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 29.39% 78.39x
Los Angeles Cluster 2.47% 69.20x
San Francisco Tourism 6.02% 46.08x
Canada News 0.53% 43.88x
California Universities 16.23% 34.67x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.72% 32.79x
Quinceanera Planning 0.14% 30.82x
Los Angeles Tourism 32.01% 30.82x
Mexico Travel 1.11% 24.87x
Washington D.C. Hotels 0.02% 24.80x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female