Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 13.7 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 79.19% 34.09x
San Francisco Activities Researchers 77.46% 33.14x
San Diego Events Researchers 77.46% 33.14x
San Diego Trip Planners 87.28% 30.74x
California Trip Planners 84.39% 30.24x
Los Angeles Activities Researchers 66.47% 29.43x
Las Vegas Hotel Researchers 69.94% 27.99x
California Skiers and Snowboarders 78.03% 25.28x
Tahoe Skiers and Snowboarders 72.83% 25.03x
Rideshare App Users 38.73% 24.39x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.18% 7.16x
Ann Taylor 0.03% 2.88x
Old Navy 0.06% 2.32x
J. Crew 0.04% 2.07x
Express Outlets 0.01% 1.83x
Eddie Bauer 0.02% 1.81x
The Childrens Place 0.03% 1.76x
Gymboree 0.02% 1.74x
Johnston and Murphy 0.03% 1.68x
Brooks Brothers 0.02% 1.67x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is desertsun.com.

Website Composition Index
desertsun.com 25.68% 61.21x
fox5sandiego.com 24.33% 37.28x
cbs8.com 16.56% 34.72x
lamag.com 15.27% 33.07x
traderjoes.com 14.12% 32.21x
fresnobee.com 13.04% 31.42x
dailynews.com 22.75% 31.13x
losangeles.cbslocal.com 40.16% 30.41x
bjsrestaurants.com 16.89% 29.27x
10news.com 26.39% 29.27x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 22.63% 294.52x
California Universities 8.70% 67.18x
Los Angeles Tourism 34.14% 52.14x
Pre-Built Home Researchers 3.96% 39.99x
San Diego Cluster 36.96% 38.88x
Central California Cluster 11.13% 30.72x
Los Angeles News 58.31% 25.69x
Food Cluster 1.66% 24.39x
Northern California Cluster 19.18% 24.25x
National Parks 2.30% 22.07x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female