Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 37.4 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 37.4 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 76.01% 28.09x
Las Vegas Hotel Researchers 69.60% 27.22x
San Diego Events Researchers 74.11% 27.10x
San Francisco Activities Researchers 74.11% 27.10x
California Trip Planners 88.60% 26.24x
San Diego Trip Planners 86.46% 25.38x
Los Angeles Activities Researchers 66.03% 23.76x
Rideshare App Users 41.57% 22.84x
California Skiers and Snowboarders 81.00% 22.64x
Tahoe Skiers and Snowboarders 74.11% 21.92x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Chicos.

Location Composition Index
Chicos 0.10% 5.58x
Jos A. Bank Clothiers 0.05% 3.09x
Ann Taylor 0.03% 2.88x
H&M 0.05% 2.85x
LOFT 0.05% 2.20x
J. Crew 0.04% 2.07x
Mens Wearhouse 0.05% 2.06x
The Childrens Place 0.05% 1.89x
Forever 21 0.02% 1.87x
Michael Kors 0.02% 1.83x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is calottery.com.

Website Composition Index
calottery.com 66.88% 414.16x
sixflags.com 29.95% 170.18x
kesq.com 12.73% 87.59x
sandiego.org 13.52% 77.60x
dailybulletin.com 8.66% 59.84x
visitcalifornia.com 10.22% 52.21x
nbcsandiego.com 9.47% 51.01x
desertsun.com 23.34% 46.87x
foxla.com 19.86% 45.85x
cbs8.com 15.19% 45.16x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 25.33% 142.63x
San Francisco Tourism 3.20% 57.17x
Canada News 0.53% 43.88x
California Universities 10.56% 40.39x
Los Angeles Tourism 35.69% 37.20x
San Diego Cluster 34.77% 32.52x
Pre-Built Home Researchers 4.07% 25.75x
Central California Cluster 12.35% 24.19x
Higher-End Fashion Brands 0.63% 23.63x
Los Angeles News 58.79% 23.55x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female