Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 133.7 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 133.7 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is California Trip Planners.

Interest Composition Index
California Trip Planners 70.49% 39.99x
California Skiers and Snowboarders 63.92% 38.80x
San Diego Trip Planners 71.86% 37.14x
San Diego Activities Researchers 53.82% 34.96x
Los Angeles Trip Planners 58.45% 33.02x
Tahoe Skiers and Snowboarders 51.86% 32.26x
San Diego Events Researchers 49.27% 31.69x
San Francisco Activities Researchers 49.25% 31.66x
Santa Monica Trip Planners 65.38% 29.01x
Las Vegas Hotel Researchers 46.21% 28.87x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.04% 9.72x
Saint Laurent Paris 0.03% 3.79x
Zara 0.08% 3.08x
Levi Strauss 0.06% 2.92x
Uniqlo 0.05% 2.67x
Tommy Bahama 0.06% 2.13x
Abercrombie & Fitch 0.08% 1.92x
Forever 21 0.10% 1.92x
Lululemon 0.10% 1.79x
Hollister 0.05% 1.76x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is visitpalmsprings.com.

Website Composition Index
visitpalmsprings.com 21.03% 445.89x
k1speed.com 15.83% 399.23x
sixflags.com 26.82% 179.78x
calottery.com 61.96% 146.16x
hollywoodbowl.com 6.13% 138.04x
thetollroads.com 5.30% 123.25x
visitgreaterpalmsprings.com 10.12% 121.61x
mariecallenders.com 4.33% 111.03x
knotts.com 9.95% 109.26x
sandiegozoo.org 9.72% 91.90x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 29.81% 72.63x
Los Angeles Cluster 2.52% 61.05x
Washington D.C. Hotels 0.05% 48.50x
San Francisco Tourism 6.80% 45.05x
Canada News 0.53% 43.88x
California Universities 17.09% 32.81x
Quinceanera Planning 0.16% 32.35x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.85% 31.45x
Los Angeles Tourism 31.73% 31.12x
Mexico Travel 1.15% 22.51x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female