Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 224.5 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 224.5 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is California Trip Planners.

Interest Composition Index
California Trip Planners 69.60% 26.13x
San Diego Trip Planners 70.14% 25.62x
California Skiers and Snowboarders 62.73% 21.92x
Santa Monica Trip Planners 64.38% 21.34x
Los Angeles Trip Planners 59.50% 21.00x
Tahoe Skiers and Snowboarders 51.98% 20.71x
Los Angeles Mass Transit Commuters 53.93% 20.54x
Santa Cruz Trip Planners 51.87% 19.87x
San Francisco Trip Planners 43.30% 17.42x
Las Vegas Nightlife Researchers 44.47% 17.10x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.06% 1.52x
American Apparel 0.04% 1.42x
Urban Outfitters 0.05% 1.41x
The North Face 0.03% 1.39x
J. Crew 0.04% 1.36x
Zara 0.03% 1.33x
H&M 0.04% 1.25x
Forever 21 0.04% 1.20x
Coach 0.07% 1.18x
Chicos 0.05% 1.10x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is visitpalmsprings.com.

Website Composition Index
visitpalmsprings.com 16.44% 390.36x
k1speed.com 19.92% 290.80x
souplantation.com 31.25% 265.37x
calottery.com 55.25% 142.68x
theoceanaire.com 3.14% 136.12x
sixflags.com 30.80% 120.96x
kusi.com 2.81% 117.74x
ocfair.com 6.07% 113.76x
discoverycube.org 2.45% 109.17x
hollywoodbowl.com 6.45% 105.05x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 27.37% 57.72x
Los Angeles Cluster 2.40% 41.28x
San Francisco Tourism 6.92% 38.08x
Los Angeles Tourism 27.16% 29.16x
California Universities 16.62% 26.76x
San Diego Cluster 27.27% 20.44x
Los Angeles News 34.73% 19.71x
Mexico Travel 1.37% 19.04x
Franchising 0.51% 17.75x
Tahoe & Reno Tourism 5.42% 17.07x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female