Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 253.4 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 253.4 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is California Trip Planners.

Interest Composition Index
California Trip Planners 68.64% 24.19x
San Diego Trip Planners 69.72% 23.34x
California Skiers and Snowboarders 60.71% 21.04x
Santa Monica Trip Planners 62.30% 21.03x
Los Angeles Trip Planners 58.60% 19.81x
Tahoe Skiers and Snowboarders 50.63% 19.36x
Los Angeles Mass Transit Commuters 53.60% 18.40x
Zoo Visitors 52.08% 16.19x
San Francisco Trip Planners 42.61% 16.14x
Las Vegas Nightlife Researchers 43.91% 15.65x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.07% 2.02x
Chicos 0.07% 1.75x
H&M 0.05% 1.56x
Forever 21 0.05% 1.48x
Express 0.03% 1.47x
Zumiez 0.03% 1.27x
J. Crew 0.03% 1.27x
American Apparel 0.03% 1.13x
Lululemon 0.04% 1.10x
Banana Republic 0.04% 1.09x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is visitpalmsprings.com.

Website Composition Index
visitpalmsprings.com 14.82% 382.69x
souplantation.com 29.15% 252.30x
k1speed.com 21.79% 242.64x
portosbakery.com 3.91% 162.28x
theoceanaire.com 3.03% 135.47x
calottery.com 54.07% 121.35x
kusi.com 2.81% 116.60x
discoverycube.org 2.23% 107.88x
visitgreaterpalmsprings.com 4.96% 104.44x
sixflags.com 31.36% 102.64x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 26.83% 55.33x
San Francisco Tourism 6.94% 36.33x
Los Angeles Cluster 2.22% 35.53x
Los Angeles Tourism 25.36% 28.64x
California Universities 16.24% 24.57x
Los Angeles News 29.48% 21.35x
San Diego Cluster 25.48% 20.27x
Franchising 0.50% 17.25x
Pac 12 Sports 2.74% 17.16x
Mexico Travel 1.36% 16.80x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999