Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 182.8 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 182.8 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is California Trip Planners.

Interest Composition Index
California Trip Planners 74.47% 27.76x
San Diego Trip Planners 74.49% 26.94x
San Diego Activities Researchers 51.97% 25.04x
California Skiers and Snowboarders 66.14% 24.85x
Tahoe Skiers and Snowboarders 55.94% 22.85x
Los Angeles Trip Planners 62.56% 22.75x
Santa Monica Trip Planners 64.49% 22.44x
San Diego Events Researchers 48.38% 22.34x
San Francisco Activities Researchers 48.38% 22.34x
Las Vegas Hotel Researchers 45.00% 22.30x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.07% 2.95x
Uniqlo 0.04% 2.80x
Madewell 0.06% 2.78x
Abercrombie & Fitch 0.10% 2.55x
Club Monaco 0.02% 2.12x
Levi Strauss 0.03% 2.07x
Eddie Bauer 0.03% 1.97x
Hollister 0.05% 1.92x
Forever 21 0.10% 1.86x
American Apparel 0.07% 1.86x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is visitpalmsprings.com.

Website Composition Index
visitpalmsprings.com 18.17% 433.00x
k1speed.com 17.71% 359.13x
souplantation.com 33.26% 292.33x
calottery.com 55.66% 157.84x
sixflags.com 28.81% 148.21x
ocfair.com 6.21% 129.96x
visitgreaterpalmsprings.com 8.21% 119.48x
livingspaces.com 4.05% 119.09x
visitcatalinaisland.com 5.09% 118.06x
hollywoodbowl.com 6.51% 114.38x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 29.41% 71.09x
Los Angeles Cluster 2.63% 54.54x
San Francisco Tourism 7.19% 46.00x
Canada News 0.53% 43.88x
Los Angeles Tourism 28.61% 32.77x
California Universities 17.42% 30.96x
San Diego Cluster 27.97% 23.73x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.84% 22.33x
Franchising 0.57% 22.26x
Mexico Travel 1.38% 22.24x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female