Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 61.5 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 61.5 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 83.17% 25.74x
California Trip Planners 85.12% 25.10x
San Diego Activities Researchers 71.39% 24.36x
Las Vegas Hotel Researchers 63.39% 23.47x
San Francisco Activities Researchers 69.22% 22.98x
San Diego Events Researchers 69.19% 22.97x
California Skiers and Snowboarders 78.84% 22.57x
Tahoe Skiers and Snowboarders 72.68% 22.40x
Los Angeles Activities Researchers 60.95% 22.07x
Santa Cruz Trip Planners 69.43% 20.61x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.03% 2.58x
Old Navy 0.19% 2.50x
Chicos 0.11% 2.42x
Madewell 0.05% 2.26x
Ann Taylor 0.03% 2.19x
Patagonia 0.02% 2.03x
Forever 21 0.08% 1.90x
Zumiez 0.13% 1.85x
Express Outlets 0.01% 1.83x
Hollister 0.08% 1.78x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is souplantation.com.

Website Composition Index
souplantation.com 47.42% 439.18x
calottery.com 67.68% 279.93x
sixflags.com 26.85% 160.95x
sdzsafaripark.org 7.63% 93.08x
rubios.com 8.83% 92.24x
kesq.com 12.08% 73.43x
sweettomatoes.com 6.37% 69.93x
californiathroughmylens.com 8.02% 66.23x
hyatt.com 5.57% 61.45x
enterprise.com 5.40% 61.24x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 27.10% 106.03x
Los Angeles Cluster 2.01% 72.30x
San Francisco Tourism 3.80% 50.13x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.51% 44.31x
Canada News 0.53% 43.88x
California Universities 13.79% 37.43x
Los Angeles Tourism 33.30% 31.58x
Mexico Travel 0.79% 27.38x
San Diego Cluster 33.06% 26.02x
Higher-End Fashion Brands 1.08% 24.94x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female