Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 78.2 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 78.2 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 69.21% 26.70x
California Trip Planners 83.71% 26.05x
San Diego Trip Planners 83.48% 25.55x
San Francisco Activities Researchers 66.13% 24.82x
San Diego Events Researchers 66.10% 24.81x
Las Vegas Hotel Researchers 61.25% 24.26x
Tahoe Skiers and Snowboarders 71.35% 24.22x
California Skiers and Snowboarders 77.90% 23.95x
Los Angeles Activities Researchers 59.76% 22.32x
Rideshare App Users 40.44% 21.97x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.08% 4.59x
Michael Kors 0.10% 2.62x
Bonobos 0.03% 2.43x
Lululemon 0.07% 2.31x
Hugo Boss 0.05% 2.25x
J. Crew 0.05% 2.14x
Madewell 0.03% 2.13x
Banana Republic 0.12% 2.11x
Patagonia 0.02% 2.03x
Columbia 0.01% 1.77x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is souplantation.com.

Website Composition Index
souplantation.com 45.85% 435.57x
calottery.com 67.22% 246.70x
sixflags.com 25.24% 189.43x
visitgreaterpalmsprings.com 11.21% 161.16x
ocfair.com 9.37% 119.53x
sandiegozoo.org 7.71% 114.92x
sdzsafaripark.org 7.88% 93.95x
rubios.com 9.14% 92.04x
californiathroughmylens.com 7.39% 76.17x
sweettomatoes.com 6.21% 72.87x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 27.97% 99.06x
Los Angeles Cluster 2.22% 74.68x
San Francisco Tourism 4.42% 48.23x
Canada News 0.53% 43.88x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.53% 38.31x
California Universities 14.84% 36.95x
Los Angeles Tourism 32.84% 33.61x
Mexico Travel 0.88% 27.75x
San Diego Cluster 33.03% 25.47x
Pac 12 Sports 2.58% 24.76x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female