Dstillery Audiences

SOUTHERN CALIFORNIA CLUSTER

Audience Size: 150.8 Thousand Devices

Explore the Southern California Cluster Audience

Below you'll find more information about the Southern California Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 150.8 thousand unique devices whose actions qualify for the Southern California Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Cluster audience is California Trip Planners.

Interest Composition Index
California Trip Planners 73.30% 34.09x
California Skiers and Snowboarders 65.31% 34.06x
San Diego Trip Planners 73.21% 33.64x
San Diego Activities Researchers 54.27% 33.22x
Tahoe Skiers and Snowboarders 54.91% 30.29x
San Diego Events Researchers 50.13% 29.66x
San Francisco Activities Researchers 50.12% 29.65x
Men's Suit Shoppers 52.05% 27.76x
Los Angeles Trip Planners 61.67% 27.67x
Las Vegas Hotel Researchers 47.14% 27.65x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Interest attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.07% 3.64x
Gymboree 0.07% 3.42x
Banana Republic 0.08% 2.64x
Zara 0.05% 2.37x
Armani 0.07% 2.09x
H&M 0.11% 2.05x
Express 0.04% 1.83x
American Apparel 0.06% 1.72x
Talbots 0.06% 1.72x
The North Face 0.03% 1.67x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Location attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Cluster audience is visitpalmsprings.com.

Website Composition Index
visitpalmsprings.com 20.35% 402.68x
k1speed.com 17.11% 345.14x
souplantation.com 37.19% 270.00x
sixflags.com 28.45% 149.87x
calottery.com 59.91% 140.61x
hollywoodbowl.com 6.52% 116.89x
livingspaces.com 4.04% 116.42x
ocfair.com 6.67% 111.24x
visitgreaterpalmsprings.com 9.38% 110.75x
mariecallenders.com 4.15% 102.37x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Web attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Cluster audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 29.08% 74.22x
Los Angeles Cluster 2.48% 56.10x
San Francisco Tourism 6.94% 46.58x
Canada News 0.53% 43.88x
Los Angeles Tourism 30.78% 32.41x
California Universities 17.60% 31.90x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.78% 26.57x
Mexico Travel 1.30% 24.40x
San Diego Cluster 30.10% 23.31x
Franchising 0.59% 22.13x
Composition Percentage: The overlap percentage between the Southern California Cluster audience and the Content Affinity attribute.
Index: A comparison of the Southern California Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female