Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 27.6 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 27.6 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 91.02% 30.89x
Tahoe Skiers and Snowboarders 64.07% 23.62x
Los Angeles Trip Planners 76.05% 20.97x
San Diego Trip Planners 62.87% 20.62x
California Skiers and Snowboarders 67.66% 20.47x
San Diego Activities Researchers 34.13% 18.15x
Santa Monica Trip Planners 68.26% 16.84x
Los Angeles Activities Researchers 30.54% 15.38x
San Francisco Activities Researchers 30.54% 15.16x
San Diego Events Researchers 30.54% 15.16x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
Carhartt 0.15% 2.03x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is lamag.com.

Website Composition Index
lamag.com 22.80% 49.07x
foxla.com 7.89% 30.04x
desertsun.com 8.75% 29.42x
dailynews.com 11.38% 28.17x
nbclosangeles.com 8.32% 24.96x
earthtrekkers.com 8.03% 23.53x
fox5sandiego.com 8.32% 23.26x
fresnobee.com 5.50% 22.36x
10news.com 11.17% 21.86x
onthesnow.com 5.15% 21.31x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 15.94% 79.61x
Central California Cluster 6.57% 32.37x
Tahoe & Reno Tourism 5.78% 26.64x
San Diego Cluster 15.34% 23.42x
Travel Adventure 11.16% 21.17x
Paleo & Keto Diet Enthusiasts 1.29% 20.49x
Caribbean Vacation 1.20% 19.39x
Online Ticket Buyers 2.09% 18.99x
Local Events & Travel Guide 13.05% 18.58x
Backpacking 9.16% 17.96x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male