Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 561 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 561 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 73.08% 33.95x
California Trip Planners 82.48% 30.41x
San Diego Trip Planners 74.87% 28.35x
Los Angeles Trip Planners 68.51% 26.60x
Los Angeles Mass Transit Commuters 68.62% 25.33x
Men's Suit Shoppers 56.26% 25.32x
Santa Monica Trip Planners 73.19% 24.38x
San Diego Activities Researchers 49.46% 24.09x
Los Angeles Activities Researchers 48.87% 23.97x
San Diego Events Researchers 47.16% 22.53x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.05% 8.96x
Joe's Jeans 0.01% 5.54x
Uniqlo 0.05% 2.80x
Tommy Bahama 0.08% 2.48x
Topshop 0.04% 2.41x
Free People 0.05% 2.36x
REI 0.03% 1.78x
Zara 0.05% 1.75x
Levi Strauss 0.05% 1.69x
Club Monaco 0.02% 1.69x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is huntingtonbeachca.gov.

Website Composition Index
huntingtonbeachca.gov 5.21% 290.36x
portosbakery.com 3.50% 275.73x
planadayout.com 4.27% 271.67x
bigbearcoolcabins.com 4.31% 225.10x
lakearrowhead.com 4.77% 225.10x
catalinachamber.com 13.28% 218.56x
visitmammoth.com 4.25% 215.55x
visitcatalinaisland.com 16.61% 206.03x
cityoffullerton.com 4.64% 203.39x
magicjumprentals.com 2.13% 200.14x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 3.06% 75.69x
Southern California Cluster 6.36% 72.07x
Los Angeles Tourism 37.94% 34.75x
San Francisco Tourism 4.96% 32.81x
California Universities 16.12% 30.97x
Los Angeles News 59.03% 20.49x
Action Sports 2.60% 19.69x
San Diego Cluster 27.06% 18.48x
Pac 12 Sports 2.59% 18.05x
Central California Cluster 10.85% 17.00x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female