Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 73.7 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 73.7 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 26.52% 12.21x
Ocean Activists 26.64% 12.03x
Moviegoers 26.75% 11.72x
Vacation Rental Accommodation Researchers 23.83% 11.37x
Olympics Fans 26.75% 11.18x
Kitchen Appliance Shoppers 25.82% 11.08x
Toyota Vehicle Shopper 27.92% 10.96x
Fitness Enthusiasts 23.25% 10.56x
Wine Lovers 22.66% 10.54x
Landscape Architects 22.20% 10.47x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
Michael Kors 0.01% 2.10x
Carhartt 0.04% 0.88x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is californiathroughmylens.com.

Website Composition Index
californiathroughmylens.com 28.82% 399.87x
portosbakery.com 18.57% 190.51x
staterbros.com 10.71% 139.75x
hornblower.com 9.55% 136.34x
sandiego.org 9.48% 116.01x
visitcalifornia.com 10.13% 113.29x
discoverlosangeles.com 12.50% 93.79x
dailybulletin.com 10.24% 92.34x
pasadenastarnews.com 7.04% 85.48x
lacity.org 6.60% 80.70x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 3.07% 135.05x
Mid-Atlantic Beaches 0.66% 46.14x
Pac 12 Sports 1.52% 39.63x
Los Angeles News 51.22% 33.98x
Action Sports 1.64% 26.49x
Weather Information 1.22% 20.45x
Higher-End Fashion Brands 0.27% 19.67x
Tattoos & Costumes 0.24% 19.45x
Community Planning & Transportation 0.93% 18.39x
Chain Restaurants 24.39% 18.32x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female