Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 448.3 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 448.3 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 88.44% 30.18x
California Skiers and Snowboarders 82.52% 27.87x
San Diego Trip Planners 82.34% 27.16x
Los Angeles Trip Planners 73.63% 23.51x
San Diego Activities Researchers 59.55% 23.36x
Santa Monica Trip Planners 76.38% 22.93x
Los Angeles Activities Researchers 57.91% 22.57x
Men's Suit Shoppers 65.90% 22.54x
San Francisco Activities Researchers 57.68% 22.45x
San Diego Events Researchers 57.68% 22.45x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.04% 7.10x
Saint Laurent Paris 0.03% 3.62x
Tommy Bahama 0.08% 3.16x
Uniqlo 0.04% 2.72x
Free People 0.04% 2.69x
REI 0.03% 2.64x
Topshop 0.04% 2.34x
Hollister 0.07% 1.75x
Columbia 0.02% 1.74x
Zara 0.04% 1.69x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is huntingtonbeachca.gov.

Website Composition Index
huntingtonbeachca.gov 4.72% 422.09x
lakearrowhead.com 4.29% 367.09x
cityofrc.us 5.50% 341.08x
catalinachamber.com 14.51% 336.55x
bigbearcoolcabins.com 4.69% 328.54x
visitmammoth.com 3.60% 322.18x
thetollroads.com 7.76% 316.19x
visitcatalinaisland.com 17.84% 312.30x
newportwhales.com 4.64% 304.30x
cityoffullerton.com 4.90% 297.70x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 2.73% 96.14x
Southern California Cluster 5.34% 93.60x
San Francisco Tourism 4.15% 40.54x
Los Angeles Tourism 37.03% 40.22x
California Universities 14.45% 36.37x
Los Angeles News 61.95% 22.56x
San Diego Cluster 27.03% 21.58x
Pac 12 Sports 2.28% 21.50x
Action Sports 2.16% 21.46x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.33% 20.46x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female