Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 423.4 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 423.4 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 88.54% 31.56x
California Skiers and Snowboarders 82.54% 28.90x
San Diego Trip Planners 83.06% 27.07x
San Diego Activities Researchers 59.57% 25.25x
Los Angeles Activities Researchers 58.50% 24.20x
San Diego Events Researchers 58.00% 24.02x
San Francisco Activities Researchers 58.00% 24.02x
Men's Suit Shoppers 65.67% 23.91x
Santa Monica Trip Planners 75.62% 23.50x
Los Angeles Trip Planners 73.23% 23.30x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.04% 10.81x
Intermix 0.01% 4.26x
Free People 0.05% 3.41x
Uniqlo 0.03% 3.36x
Urban Outfitters 0.06% 2.63x
H&M 0.08% 2.31x
Tommy Bahama 0.02% 2.30x
Zara 0.03% 2.27x
Coach 0.05% 2.13x
White House Black Market 0.08% 2.13x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is cityofrc.us.

Website Composition Index
cityofrc.us 4.81% 405.80x
huntingtonbeachca.gov 5.88% 381.12x
catalinachamber.com 14.42% 373.11x
thetollroads.com 6.60% 361.75x
visitcatalinaisland.com 17.55% 353.83x
newportwhales.com 4.52% 351.68x
bigbear.com 8.23% 333.25x
cityoffullerton.com 5.16% 328.84x
knotts.com 18.44% 324.45x
daytrippen.com 7.69% 314.86x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 4.78% 108.86x
Los Angeles Cluster 2.54% 89.03x
San Francisco Tourism 3.80% 46.90x
Los Angeles Tourism 36.84% 39.26x
California Universities 13.55% 34.52x
Los Angeles News 63.56% 23.46x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.27% 22.97x
San Diego Cluster 26.94% 22.14x
Action Sports 1.89% 22.12x
Pac 12 Sports 2.08% 21.57x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female