Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 103.2 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 103.2 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 93.09% 33.36x
San Diego Activities Researchers 68.35% 29.42x
San Diego Trip Planners 83.38% 29.36x
Los Angeles Activities Researchers 63.87% 28.28x
San Francisco Activities Researchers 65.55% 28.04x
San Diego Events Researchers 65.55% 28.04x
California Skiers and Snowboarders 82.07% 26.59x
Tahoe Skiers and Snowboarders 71.62% 24.61x
Los Angeles Trip Planners 74.23% 23.91x
Men's Suit Shoppers 63.59% 22.25x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
American Eagle Outfitters 0.01% 2.15x
Michael Kors 0.01% 2.10x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is californiathroughmylens.com.

Website Composition Index
californiathroughmylens.com 25.71% 409.80x
ocweekly.com 12.28% 208.88x
calottery.com 13.05% 197.60x
hikespeak.com 8.68% 165.80x
portosbakery.com 13.29% 160.15x
staterbros.com 10.94% 158.82x
sandiego.org 10.77% 115.12x
sgvtribune.com 9.01% 113.00x
visitcalifornia.com 11.87% 112.66x
kcrw.com 5.20% 107.10x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 3.20% 294.52x
Los Angeles Cluster 1.90% 176.75x
San Francisco Tourism 3.30% 123.19x
California Universities 10.58% 81.75x
Los Angeles Tourism 38.10% 58.18x
Mid-Atlantic Beaches 0.65% 42.24x
Central California Cluster 14.45% 39.89x
National Parks 4.04% 38.79x
Pac 12 Sports 1.61% 37.14x
San Diego Cluster 30.84% 32.44x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female