Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 47.3 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 47.3 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 90.44% 23.71x
California Skiers and Snowboarders 76.69% 23.33x
Tahoe Skiers and Snowboarders 58.74% 21.07x
San Diego Activities Researchers 60.14% 19.97x
San Diego Trip Planners 77.62% 19.94x
San Diego Events Researchers 58.97% 19.22x
San Francisco Activities Researchers 58.97% 19.22x
Los Angeles Activities Researchers 58.51% 18.88x
Los Angeles Trip Planners 78.32% 16.27x
Santa Cruz Trip Planners 53.15% 16.04x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
Carhartt 0.06% 1.13x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is discoverlosangeles.com.

Website Composition Index
discoverlosangeles.com 12.70% 115.60x
la.curbed.com 18.36% 90.71x
dailybreeze.com 10.31% 78.25x
foxla.com 18.88% 72.58x
pe.com 16.31% 62.75x
seaworld.com 6.76% 61.66x
lajollamom.com 6.64% 59.59x
kesq.com 7.27% 57.84x
vcstar.com 9.50% 53.56x
westfield.com 6.24% 52.59x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is California Universities.

Content Affinity Composition Index
California Universities 7.75% 98.11x
Los Angeles Tourism 32.10% 61.70x
National Parks 3.11% 45.51x
Pac 12 Sports 1.28% 38.77x
Central California Cluster 12.10% 33.89x
European Museums, Restaurants & Events 1.41% 26.37x
San Diego Cluster 26.88% 24.47x
Weather Information 0.91% 23.39x
Action Sports 1.37% 23.38x
Winter Sports & Gear 1.74% 22.15x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male