Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 843.3 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 843.3 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 75.21% 27.94x
San Diego Trip Planners 69.86% 25.15x
California Skiers and Snowboarders 73.53% 23.71x
Los Angeles Mass Transit Commuters 68.11% 23.04x
Los Angeles Trip Planners 69.84% 21.46x
Santa Monica Trip Planners 71.26% 21.08x
Long Beach California Trip Planners 52.26% 17.03x
Tahoe Skiers and Snowboarders 44.69% 16.88x
Zoo Visitors 47.65% 14.97x
Las Vegas Nightlife Researchers 40.67% 14.35x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Michael Kors.

Location Composition Index
Michael Kors 0.05% 2.68x
Abercrombie & Fitch 0.04% 2.32x
Forever 21 0.08% 2.24x
Saint Laurent Paris 0.02% 1.98x
H&M 0.06% 1.70x
American Apparel 0.04% 1.60x
Tommy Bahama 0.04% 1.60x
Madewell 0.02% 1.47x
Hugo Boss 0.02% 1.40x
Urban Outfitters 0.05% 1.35x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is planadayout.com.

Website Composition Index
planadayout.com 3.51% 327.12x
portosbakery.com 6.52% 295.98x
pretendcity.org 2.70% 288.39x
huntingtonbeachca.gov 7.95% 281.75x
lakearrowhead.com 3.72% 274.45x
elcapitantheatre.com 3.24% 262.56x
visitlagunabeach.com 3.82% 261.32x
cityoffullerton.com 3.79% 260.62x
newportwhales.com 3.55% 260.58x
catalinachamber.com 9.90% 258.57x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 7.87% 56.74x
Los Angeles Cluster 3.50% 53.40x
Los Angeles Tourism 37.20% 39.90x
Los Angeles News 45.62% 27.81x
San Francisco Tourism 4.91% 26.64x
California Universities 17.43% 25.87x
San Diego Cluster 23.73% 18.18x
Central California Cluster 7.81% 17.92x
Pac 12 Sports 2.72% 16.44x
Action Sports 3.21% 16.09x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999