Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 17.9 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 17.9 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 85.03% 30.26x
San Diego Trip Planners 65.27% 21.86x
Tahoe Skiers and Snowboarders 59.28% 21.29x
California Skiers and Snowboarders 67.66% 20.86x
San Diego Activities Researchers 35.93% 20.52x
Los Angeles Activities Researchers 35.93% 18.23x
Los Angeles Trip Planners 66.47% 17.97x
San Francisco Activities Researchers 32.34% 16.84x
San Diego Events Researchers 32.34% 16.84x
Santa Monica Trip Planners 66.47% 16.50x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
Carhartt 0.06% 0.69x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is lamag.com.

Website Composition Index
lamag.com 23.40% 39.36x
earthtrekkers.com 7.92% 26.96x
dailynews.com 9.65% 26.43x
touropia.com 14.05% 25.33x
switchbacktravel.com 7.36% 25.32x
nbclosangeles.com 6.97% 24.02x
kitv.com 7.02% 23.79x
harvard.edu 6.82% 22.45x
10news.com 10.57% 21.98x
fox5sandiego.com 7.22% 21.96x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 14.33% 88.61x
Central California Cluster 5.76% 28.82x
Tahoe & Reno Tourism 5.19% 25.09x
San Diego Cluster 12.08% 20.88x
Backpacking 7.79% 19.56x
Travel Adventure 9.14% 18.58x
Local Events & Travel Guide 10.50% 15.07x
Northern California Cluster 10.38% 14.72x
Furniture & Home Improvement 1.13% 13.74x
Caribbean Vacation 1.13% 13.35x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male