Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 670.4 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 670.4 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 78.06% 31.38x
California Skiers and Snowboarders 71.90% 31.02x
Los Angeles Trip Planners 68.43% 26.59x
Santa Monica Trip Planners 71.70% 25.31x
Men's Suit Shoppers 55.92% 25.23x
San Diego Trip Planners 74.99% 25.01x
Los Angeles Activities Researchers 46.82% 23.48x
Los Angeles Mass Transit Commuters 70.16% 23.43x
San Diego Activities Researchers 46.02% 23.06x
San Diego Events Researchers 43.66% 21.61x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.28% 0.89x
Jos A. Bank Clothiers 0.12% 0.63x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is planadayout.com.

Website Composition Index
planadayout.com 3.66% 365.95x
portosbakery.com 4.88% 342.77x
pretendcity.org 2.60% 333.25x
huntingtonbeachca.gov 6.99% 330.36x
visitlagunabeach.com 2.91% 301.34x
visitcatalinaisland.com 12.71% 290.36x
bigbearcoolcabins.com 4.40% 290.28x
lakearrowhead.com 4.59% 287.76x
cityoffullerton.com 4.17% 266.81x
newportwhales.com 3.94% 265.34x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 7.25% 71.56x
Los Angeles Cluster 3.31% 71.38x
Los Angeles Tourism 38.32% 41.43x
San Francisco Tourism 4.99% 32.07x
California Universities 17.21% 30.75x
Los Angeles News 52.21% 26.08x
San Diego Cluster 25.33% 20.44x
Central California Cluster 9.07% 19.03x
Action Sports 3.00% 18.51x
Pac 12 Sports 2.91% 16.55x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male