Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 177.6 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 177.6 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 93.06% 30.67x
San Diego Trip Planners 84.57% 28.94x
San Diego Activities Researchers 68.37% 27.34x
San Francisco Activities Researchers 65.98% 26.32x
San Diego Events Researchers 65.98% 26.32x
California Skiers and Snowboarders 85.46% 26.06x
Los Angeles Activities Researchers 64.87% 25.26x
Tahoe Skiers and Snowboarders 71.81% 23.54x
Men's Suit Shoppers 68.70% 22.30x
Los Angeles Trip Planners 75.97% 21.78x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
LOFT 0.01% 2.44x
Zumiez 0.02% 2.43x
American Eagle Outfitters 0.01% 2.15x
Michael Kors 0.01% 2.10x
Buckle 0.01% 1.68x
Mens Wearhouse 0.03% 1.64x
Carhartt 0.03% 0.74x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is knotts.com.

Website Composition Index
knotts.com 16.94% 570.16x
ocfair.com 13.00% 429.69x
earthquakeauthority.com 9.08% 319.34x
californiathroughmylens.com 24.75% 290.11x
sdzsafaripark.org 6.52% 147.21x
ocweekly.com 12.74% 147.05x
hornblower.com 6.94% 137.37x
hikespeak.com 8.98% 134.43x
reaganfoundation.org 4.24% 127.87x
staterbros.com 9.35% 127.58x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 3.75% 201.39x
Los Angeles Cluster 2.35% 134.91x
San Francisco Tourism 3.73% 90.22x
California Universities 12.12% 63.41x
Los Angeles Tourism 39.74% 47.17x
Central California Cluster 14.31% 35.44x
National Parks 4.27% 33.00x
San Diego Cluster 30.51% 31.83x
Pac 12 Sports 1.78% 30.70x
Los Angeles News 65.90% 29.14x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female