Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 352.2 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 352.2 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 92.13% 23.94x
San Diego Trip Planners 85.92% 23.74x
California Skiers and Snowboarders 86.32% 22.02x
Los Angeles Activities Researchers 63.24% 20.42x
San Diego Activities Researchers 66.49% 20.10x
Men's Suit Shoppers 69.13% 19.99x
Los Angeles Trip Planners 75.93% 18.99x
Tahoe Skiers and Snowboarders 68.78% 18.89x
San Francisco Activities Researchers 66.07% 18.52x
San Diego Events Researchers 66.05% 18.52x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 9.11x
Abercrombie & Fitch 0.01% 3.40x
Free People 0.04% 2.42x
Hollister 0.07% 2.41x
American Apparel 0.04% 2.39x
H&M 0.10% 2.37x
Uniqlo 0.02% 2.30x
Zumiez 0.09% 2.00x
Madewell 0.03% 2.00x
Zara 0.03% 1.98x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is catalinachamber.com.

Website Composition Index
catalinachamber.com 13.96% 376.72x
visitcatalinaisland.com 16.70% 363.91x
thetollroads.com 6.01% 352.32x
bigbear.com 7.45% 352.13x
cityoffullerton.com 5.04% 347.18x
daytrippen.com 7.74% 332.76x
surfcityusa.com 12.85% 329.37x
knotts.com 18.25% 328.76x
huntingtonbeachca.gov 6.61% 324.99x
bigbearcoolcabins.com 5.06% 319.08x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 4.31% 107.98x
Los Angeles Cluster 2.37% 89.73x
San Francisco Tourism 3.38% 48.40x
Los Angeles Tourism 37.96% 36.30x
California Universities 12.45% 35.80x
Los Angeles News 65.46% 23.97x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 23.55x
San Diego Cluster 27.38% 21.84x
Pac 12 Sports 1.88% 21.52x
National Parks 3.65% 21.02x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female