Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 623.8 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 623.8 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Skiers and Snowboarders.

Interest Composition Index
California Skiers and Snowboarders 71.97% 38.29x
California Trip Planners 79.53% 35.92x
San Diego Trip Planners 73.24% 31.99x
Los Angeles Trip Planners 68.28% 31.18x
Los Angeles Mass Transit Commuters 68.42% 30.15x
Men's Suit Shoppers 56.40% 29.87x
Santa Monica Trip Planners 71.99% 29.27x
Los Angeles Activities Researchers 47.53% 28.90x
San Diego Activities Researchers 47.44% 27.95x
San Diego Events Researchers 44.84% 26.21x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 8.36x
Urban Outfitters 0.10% 2.59x
Topshop 0.02% 2.53x
Tommy Bahama 0.04% 2.22x
Uniqlo 0.02% 2.02x
Forever 21 0.09% 1.96x
Express 0.04% 1.80x
Zara 0.03% 1.59x
American Apparel 0.06% 1.54x
Abercrombie & Fitch 0.04% 1.39x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is planadayout.com.

Website Composition Index
planadayout.com 3.82% 359.87x
huntingtonbeachca.gov 6.15% 350.91x
portosbakery.com 4.27% 346.67x
visitlagunabeach.com 2.57% 306.77x
bigbearcoolcabins.com 4.21% 291.93x
lakearrowhead.com 4.58% 287.15x
catalinachamber.com 11.60% 267.66x
visitcatalinaisland.com 14.74% 266.76x
visitmammoth.com 5.07% 261.07x
newportwhales.com 4.07% 259.93x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 6.84% 74.18x
Los Angeles Cluster 3.19% 73.90x
Los Angeles Tourism 38.58% 39.50x
San Francisco Tourism 5.01% 33.42x
California Universities 17.15% 31.36x
Los Angeles News 55.63% 23.63x
San Diego Cluster 26.32% 19.76x
Action Sports 2.79% 19.31x
Central California Cluster 9.73% 18.58x
Pac 12 Sports 2.87% 17.72x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female