Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 21 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 21 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 91.01% 34.26x
Tahoe Skiers and Snowboarders 62.96% 23.36x
San Diego Activities Researchers 41.80% 23.11x
San Diego Trip Planners 67.20% 22.96x
San Francisco Activities Researchers 41.80% 21.80x
San Diego Events Researchers 41.80% 21.80x
California Skiers and Snowboarders 67.72% 21.65x
Los Angeles Trip Planners 74.07% 20.61x
Los Angeles Activities Researchers 38.10% 19.74x
Santa Monica Trip Planners 64.02% 16.32x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
Carhartt 0.03% 0.96x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is lamag.com.

Website Composition Index
lamag.com 24.76% 59.06x
desertsun.com 10.70% 41.24x
dailynews.com 15.23% 36.92x
nbclosangeles.com 10.81% 34.69x
fox5sandiego.com 11.39% 31.15x
nerdwallet.com 7.64% 29.13x
smartertravel.com 7.56% 27.94x
ocregister.com 32.64% 27.39x
losangeles.cbslocal.com 26.98% 26.85x
kitv.com 7.02% 26.48x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 21.29% 103.66x
Central California Cluster 7.90% 41.97x
San Diego Cluster 19.75% 31.50x
Caribbean Vacation 2.12% 30.02x
Tahoe & Reno Tourism 5.39% 26.19x
Travel Adventure 8.38% 24.02x
Online Ticket Buyers 2.41% 21.42x
Nature & Wildlife 1.45% 19.83x
Backpacking 9.83% 18.75x
Local Events & Travel Guide 10.40% 18.40x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male