Dstillery Audiences

SOUTHERN CALIFORNIA TOURISM

Audience Size: 17.3 Thousand Devices

Explore the Southern California Tourism Audience

Below you'll find more information about the Southern California Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 17.3 thousand unique devices whose actions qualify for the Southern California Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Southern California Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Southern California Tourism audience is California Trip Planners.

Interest Composition Index
California Trip Planners 90.00% 33.20x
San Diego Activities Researchers 53.45% 28.38x
San Francisco Activities Researchers 53.10% 26.99x
San Diego Events Researchers 53.10% 26.99x
San Diego Trip Planners 73.45% 25.56x
Los Angeles Activities Researchers 49.66% 24.98x
California Skiers and Snowboarders 77.24% 23.23x
Los Angeles Trip Planners 75.17% 21.93x
Tahoe Skiers and Snowboarders 58.97% 20.15x
Santa Monica Trip Planners 73.79% 18.86x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Interest attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Southern California Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Southern California Tourism audience is Free People.

Location Composition Index
Free People 0.01% 4.08x
Carhartt 0.03% 0.96x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Location attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Southern California Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Southern California Tourism audience is lamag.com.

Website Composition Index
lamag.com 26.38% 62.16x
dailynews.com 18.62% 44.90x
nbclosangeles.com 12.63% 41.42x
fox5sandiego.com 13.57% 35.81x
ocregister.com 36.04% 32.56x
axs.com 14.95% 31.87x
hilton.com 10.06% 29.83x
losangeles.cbslocal.com 33.46% 29.53x
smartertravel.com 8.96% 28.99x
nerdwallet.com 12.05% 28.98x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Web attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Southern California Tourism audience is California Universities.

Content Affinity Composition Index
California Universities 5.26% 125.98x
Los Angeles Tourism 26.53% 96.16x
National Parks 2.19% 66.00x
Central California Cluster 10.58% 48.73x
Action Sports 1.31% 32.71x
San Diego Cluster 22.03% 32.11x
Caribbean Vacation 2.63% 29.09x
Winter Sports & Gear 1.38% 28.69x
Community Planning & Transportation 0.88% 27.66x
Travel Adventure 8.39% 27.30x
Composition Percentage: The overlap percentage between the Southern California Tourism audience and the Content Affinity attribute.
Index: A comparison of the Southern California Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Southern California Tourism audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male