Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 865.3 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 865.3 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 53.38% 38.65x
Federal Employee Benefits Researchers 48.96% 36.53x
Marines 38.61% 28.16x
Pilots 40.42% 26.76x
Military Servicemembers & Veterans 50.53% 25.45x
Federal Employees 45.39% 25.32x
Space Travel Enthusiasts 33.63% 23.35x
Readers of Japanese Content 31.28% 20.92x
Financial Business Intelligence Researchers 31.02% 20.73x
Readers of Russian Content 31.47% 19.88x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Topshop.

Location Composition Index
Topshop 0.01% 2.06x
Club Monaco 0.01% 1.78x
Uniqlo 0.01% 1.61x
Madewell 0.02% 1.48x
Lululemon 0.06% 1.46x
Jos A. Bank Clothiers 0.32% 1.45x
Kate Spade 0.01% 1.44x
Bonobos 0.04% 1.43x
The North Face 0.02% 1.43x
Ann Taylor 0.02% 1.43x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is nextgov.com.

Website Composition Index
nextgov.com 1.49% 247.99x
defense-update.com 2.57% 241.70x
defenseindustrydaily.com 2.98% 239.10x
afcea.org 2.02% 230.86x
defenseworld.net 2.34% 229.91x
nationaldefensemagazine.org 4.72% 221.89x
fifthdomain.com 3.99% 215.88x
myfederalretirement.com 4.31% 215.70x
janes.com 11.14% 205.76x
federalnewsradio.com 10.63% 196.44x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Middle East News.

Content Affinity Composition Index
Middle East News 10.77% 28.60x
Shipping & Logistics 1.50% 27.39x
Private Aviation 9.79% 23.86x
Assorted Topics (Power Trains, Drones, Web Design) 2.95% 22.79x
Public Policy Media 6.19% 22.73x
Cuba & Mexico Media 1.67% 22.70x
US Military Cluster 33.11% 21.40x
General Interest 0.39% 19.80x
Flags & Trump 0.14% 19.57x
Survival Guides 0.52% 19.09x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male