Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 687.8 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 687.8 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 68.34% 24.86x
Federal Employee Benefits Researchers 65.12% 23.98x
Military Servicemembers & Veterans 59.26% 19.85x
Marines 48.18% 19.09x
Pilots 52.71% 18.86x
Financial Business Intelligence Researchers 43.61% 17.17x
Readers of Japanese Content 42.18% 16.71x
Space Travel Enthusiasts 42.65% 16.59x
Market Intelligence Researchers 43.39% 16.41x
Federal Employees 50.07% 16.16x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is REI.

Location Composition Index
REI 0.02% 1.96x
Brooks Brothers 0.04% 1.78x
Ann Taylor 0.02% 1.76x
Chicos 0.07% 1.54x
Madewell 0.03% 1.50x
Talbots 0.04% 1.39x
White House Black Market 0.07% 1.35x
American Apparel 0.03% 1.28x
Gymboree 0.05% 1.24x
Kate Spade 0.03% 1.19x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is defenseindustrydaily.com.

Website Composition Index
defenseindustrydaily.com 2.89% 269.61x
defense-update.com 1.96% 266.62x
govexec.com 2.65% 247.06x
nationaldefensemagazine.org 5.78% 244.70x
defenseworld.net 3.14% 239.47x
federalnewsradio.com 4.10% 224.17x
ndia.org 1.67% 220.48x
fifthdomain.com 4.38% 215.93x
janes.com 16.10% 212.30x
satellitetoday.com 2.17% 206.17x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 4.16% 35.51x
Shipping & Logistics 1.31% 31.46x
Middle East News 13.40% 31.35x
Public Policy Media 8.96% 29.06x
US Military Cluster 35.04% 24.77x
Cuba & Mexico Media 1.34% 24.38x
Australia & New Zealand Media 7.91% 23.68x
Survival Guides 0.37% 22.81x
Cars, Travel & Food 0.39% 22.49x
Private Aviation 10.07% 22.12x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male