Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 703.8 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 703.8 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 64.12% 27.56x
Federal Employee Benefits Researchers 62.30% 27.00x
Pilots 53.02% 21.71x
Marines 50.33% 21.04x
Military Servicemembers & Veterans 61.18% 20.77x
Financial Business Intelligence Researchers 41.98% 19.59x
Market Intelligence Researchers 42.36% 18.22x
Readers of Japanese Content 42.98% 18.14x
Space Travel Enthusiasts 44.05% 17.68x
Federal Employees 49.01% 16.71x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.52x
Bonobos 0.11% 1.45x
Topshop 0.02% 1.34x
White House Black Market 0.40% 1.31x
Mens Wearhouse 0.50% 1.28x
Club Monaco 0.01% 1.26x
Madewell 0.01% 1.25x
Johnston and Murphy 0.58% 1.24x
Kate Spade 0.03% 1.17x
Buckle 0.27% 1.14x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is defenseindustrydaily.com.

Website Composition Index
defenseindustrydaily.com 3.55% 289.59x
defense-update.com 2.70% 288.87x
govexec.com 4.28% 265.44x
nationaldefensemagazine.org 6.53% 265.30x
federalnewsradio.com 6.71% 247.09x
defenseworld.net 3.81% 246.61x
myfederalretirement.com 3.71% 240.12x
fifthdomain.com 5.04% 228.21x
ndia.org 2.10% 227.12x
janes.com 16.38% 227.04x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Middle East News.

Content Affinity Composition Index
Middle East News 13.06% 34.59x
Shipping & Logistics 1.62% 33.64x
Assorted Topics (Power Trains, Drones, Web Design) 4.16% 33.18x
Public Policy Media 9.05% 27.91x
Survival Guides 0.47% 25.60x
Cuba & Mexico Media 1.65% 25.25x
Flags & Trump 0.13% 24.16x
Private Aviation 11.20% 24.15x
US Military Cluster 36.80% 23.02x
Australia & New Zealand Media 8.21% 22.81x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male