Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 336 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 336 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 56.80% 28.28x
Federal Employee Benefits Researchers 51.40% 25.96x
Pilots 40.67% 24.61x
Financial Business Intelligence Researchers 34.09% 23.48x
Market Intelligence Researchers 37.47% 23.02x
Financial News Readers 29.59% 22.42x
Readers of Japanese Content 36.50% 22.06x
Executive and C-Suite 27.39% 21.32x
Tech News Enthusiasts 32.68% 20.98x
Liberal News Readers 28.53% 20.38x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.53x
Dressbarn 0.02% 1.50x
Zumiez 0.03% 1.47x
Forever 21 0.02% 1.39x
Coach 0.01% 1.32x
Banana Republic 0.02% 1.29x
H&M 0.01% 1.27x
Hollister 0.02% 1.19x
Maurices 0.04% 1.19x
Old Navy 0.04% 1.10x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is fedweek.com.

Website Composition Index
fedweek.com 18.89% 256.95x
verticalmag.com 4.90% 246.23x
fedsmith.com 26.37% 205.24x
spaceflightinsider.com 2.49% 161.84x
myfederalretirement.com 22.83% 145.81x
globalsecurity.org 11.64% 145.55x
usni.org 42.88% 144.97x
warbirdsnews.com 2.71% 133.14x
spacenews.com 42.53% 121.07x
airspacemag.com 5.47% 97.86x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 1.44% 84.58x
Public Policy Media 3.17% 41.45x
US Military Cluster 10.40% 40.88x
Middle East News 5.67% 38.00x
Australia & New Zealand Media 3.33% 37.26x
Shipping & Logistics 0.40% 33.96x
Mobile Industry Information 0.30% 25.01x
Private Aviation 1.67% 22.86x
Cuba & Mexico Media 0.08% 22.30x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.50% 22.12x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male