Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 955.7 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 955.7 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 53.31% 30.38x
Federal Employee Benefits Researchers 48.43% 28.17x
Marines 38.14% 22.85x
Federal Employees 45.29% 22.25x
Pilots 40.55% 22.01x
Space Travel Enthusiasts 34.02% 18.64x
Readers of Japanese Content 31.44% 17.75x
Readers of Russian Content 31.10% 17.26x
Financial Business Intelligence Researchers 30.00% 17.07x
Market Intelligence Researchers 32.31% 16.32x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.19% 1.40x
REI 0.02% 1.31x
Calvin Klein 0.01% 1.31x
Urban Outfitters 0.06% 1.28x
Madewell 0.02% 1.27x
J. Crew 0.04% 1.26x
Chicos 0.05% 1.25x
Kate Spade 0.02% 1.23x
Banana Republic 0.05% 1.20x
Joe's Jeans 0.01% 1.18x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is defense-update.com.

Website Composition Index
defense-update.com 2.46% 279.47x
defenseindustrydaily.com 2.88% 275.21x
defenseworld.net 1.80% 269.80x
nationaldefensemagazine.org 3.99% 265.81x
afcea.org 2.40% 254.48x
nasaspaceflight.com 1.62% 251.07x
fifthdomain.com 3.66% 250.59x
janes.com 10.10% 242.23x
satellitetoday.com 1.96% 232.32x
parabolicarc.com 1.39% 232.03x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Middle East News.

Content Affinity Composition Index
Middle East News 10.18% 30.11x
Washington D.C. Hotels 0.05% 27.33x
Shipping & Logistics 1.57% 26.24x
Private Aviation 9.11% 24.59x
Public Policy Media 5.46% 23.79x
Assorted Topics (Power Trains, Drones, Web Design) 2.38% 22.35x
Cuba & Mexico Media 1.76% 22.19x
US Military Cluster 31.43% 21.85x
General Interest 0.42% 19.99x
Australia & New Zealand Media 5.77% 19.46x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male