Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 1.1 Million Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 50.46% 27.99x
Pilots 38.78% 21.16x
Federal Employees 42.07% 19.21x
Space Travel Enthusiasts 33.00% 17.42x
Financial Business Intelligence Researchers 26.59% 16.80x
Market Intelligence Researchers 29.55% 16.47x
Readers of Japanese Content 30.80% 16.36x
Readers of Russian Content 31.55% 15.84x
Cybersecurity Researchers 27.98% 14.43x
Conservative News Readers 24.81% 13.80x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.55x
LOFT 0.05% 1.47x
Ann Taylor 0.02% 1.35x
J. Crew 0.03% 1.19x
Express 0.03% 1.18x
Patagonia 0.01% 1.15x
Chicos 0.05% 1.12x
Lululemon 0.04% 1.09x
Urban Outfitters 0.03% 1.08x
REI 0.02% 1.07x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is defenseworld.net.

Website Composition Index
defenseworld.net 1.58% 261.35x
defense-update.com 2.82% 259.44x
defenseindustrydaily.com 2.90% 255.18x
nasaspaceflight.com 1.73% 254.77x
nextgov.com 1.54% 253.26x
nationaldefensemagazine.org 3.84% 246.48x
navaltoday.com 1.29% 241.38x
janes.com 9.61% 231.38x
fifthdomain.com 3.73% 226.92x
afcea.org 2.56% 226.75x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Middle East News.

Content Affinity Composition Index
Middle East News 10.55% 26.86x
Private Aviation 8.49% 23.84x
Shipping & Logistics 1.55% 23.12x
Public Policy Media 5.39% 22.06x
Assorted Topics #11410 (Power Trains, Drones, Web Design) 1.89% 22.04x
US Military Cluster 31.51% 20.65x
Cuba & Mexico Media 1.94% 19.39x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 16.29% 19.03x
General Interest 0.43% 18.55x
Chemicals 1.00% 18.17x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male