Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 1.1 Million Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 47.27% 27.01x
Pilots 38.01% 20.83x
Federal Employees 40.87% 18.65x
Finance Industry 30.40% 17.29x
Market Intelligence Researchers 28.83% 15.88x
Readers of Japanese Content 30.07% 15.76x
Financial Business Intelligence Researchers 26.25% 15.59x
Readers of Russian Content 30.59% 15.37x
Cybersecurity Researchers 28.03% 13.98x
Conservative News Readers 23.43% 13.38x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Free People.

Location Composition Index
Free People 0.02% 1.54x
Eddie Bauer 0.01% 1.48x
Columbia 0.01% 1.43x
Ann Taylor 0.02% 1.36x
LOFT 0.03% 1.27x
Calvin Klein 0.01% 1.19x
Banana Republic 0.03% 1.18x
LL Bean 0.00% 1.15x
Chicos 0.04% 1.14x
Madewell 0.01% 1.10x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is defenseworld.net.

Website Composition Index
defenseworld.net 1.57% 275.63x
defense-update.com 3.09% 258.71x
defenseindustrydaily.com 3.11% 258.02x
nextgov.com 1.85% 256.56x
nasaspaceflight.com 2.02% 253.46x
nationaldefensemagazine.org 3.77% 253.26x
airforce-technology.com 1.22% 245.88x
navaltoday.com 1.56% 236.60x
janes.com 9.88% 235.01x
defensedaily.com 1.15% 228.65x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Middle East News.

Content Affinity Composition Index
Middle East News 10.45% 26.40x
Assorted Topics #11410 (Power Trains, Drones, Web Design) 1.51% 25.48x
Private Aviation 8.23% 23.64x
Public Policy Media 5.34% 21.88x
US Military Cluster 29.99% 21.79x
Shipping & Logistics 1.53% 21.44x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 15.16% 20.13x
Cuba & Mexico Media 1.99% 17.80x
General Interest 0.44% 17.72x
Chemicals 1.04% 17.54x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000