Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 819.8 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 819.8 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 54.03% 37.24x
Federal Employee Benefits Researchers 51.73% 34.49x
Marines 39.71% 28.18x
Military Servicemembers & Veterans 49.38% 27.99x
Pilots 41.77% 26.40x
Federal Employees 44.79% 24.02x
Space Travel Enthusiasts 34.45% 23.04x
Financial Business Intelligence Researchers 31.66% 21.67x
Readers of Japanese Content 31.43% 21.41x
Readers of Russian Content 30.16% 20.25x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.50x
Intermix 0.01% 1.44x
Bonobos 0.08% 1.40x
Topshop 0.02% 1.37x
REI 0.02% 1.36x
Johnston and Murphy 0.17% 1.29x
Lululemon 0.06% 1.26x
Chicos 0.07% 1.23x
Uniqlo 0.02% 1.23x
Hugo Boss 0.03% 1.22x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is defense-update.com.

Website Composition Index
defense-update.com 2.58% 258.75x
defenseindustrydaily.com 3.44% 251.69x
afcea.org 1.66% 249.71x
myfederalretirement.com 3.70% 234.99x
nationaldefensemagazine.org 5.55% 231.77x
fifthdomain.com 4.13% 222.64x
nasaspaceflight.com 1.71% 220.33x
govexec.com 5.88% 217.39x
federalnewsradio.com 9.30% 210.75x
ndia.org 1.88% 207.88x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Middle East News.

Content Affinity Composition Index
Middle East News 11.38% 29.76x
Shipping & Logistics 1.48% 27.48x
Washington D.C. Hotels 0.03% 27.33x
Assorted Topics (Power Trains, Drones, Web Design) 3.49% 23.80x
Public Policy Media 6.95% 22.86x
Private Aviation 10.44% 22.33x
Cuba & Mexico Media 1.64% 21.99x
Golf & Boats 0.03% 21.69x
US Military Cluster 35.42% 20.19x
Survival Guides 0.53% 20.06x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male