Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 209 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 209 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Federal Employees.

Interest Composition Index
Federal Employees 49.30% 33.91x
Retired Government Employees 51.56% 32.34x
Military Servicemembers & Veterans 59.92% 32.29x
Financial Business Intelligence Researchers 33.44% 29.35x
Federal Employee Benefits Researchers 46.48% 28.97x
Federal Government Discount Researchers 38.59% 27.53x
Retirement Planners 38.28% 27.16x
Executive and C-Suite 32.97% 25.59x
Readers of Japanese Content 33.20% 24.80x
Market Intelligence Researchers 24.92% 24.23x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Express.

Location Composition Index
Express 0.04% 2.72x
Tommy Bahama 0.01% 2.54x
Urban Outfitters 0.03% 2.31x
H&M 0.02% 1.86x
Patagonia 0.02% 1.74x
LOFT 0.02% 1.70x
Carhartt 0.01% 1.50x
Gymboree 0.02% 1.28x
Journeys 0.02% 1.21x
Mens Wearhouse 0.02% 1.15x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is fedweek.com.

Website Composition Index
fedweek.com 16.05% 311.27x
myfederalretirement.com 21.11% 204.72x
fedsmith.com 23.86% 184.75x
usni.org 49.21% 172.46x
spacenews.com 46.73% 154.58x
globalsecurity.org 13.25% 149.25x
navytimes.com 5.07% 126.51x
armyrecognition.com 14.89% 119.68x
flightglobal.com 8.39% 113.95x
armytimes.com 3.79% 91.94x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Middle East News.

Content Affinity Composition Index
Middle East News 8.79% 52.14x
US Military Cluster 2.15% 52.12x
Australia & New Zealand Media 5.07% 42.68x
Public Policy Media 1.67% 39.96x
Shipping & Logistics 0.27% 34.81x
Asia Travel 14.00% 28.46x
Private Aviation 1.15% 22.31x
Hobby Vehicles 0.23% 21.14x
Israel News 23.42% 20.43x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.73% 19.36x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male