Dstillery Audiences

SPACE & NATIONAL SECURITY

Audience Size: 369 Thousand Devices

Explore the Space & National Security Audience

Below you'll find more information about the Space & National Security audience, broken down in different categories based on their digital and physical behaviors. These are 369 thousand unique devices whose actions qualify for the Space & National Security audience.

Dstillery Crafted Audiences

INTERESTS

The Space & National Security audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Space & National Security audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 72.33% 23.38x
Federal Employee Benefits Researchers 68.81% 23.00x
Pilots 56.96% 19.19x
Financial Business Intelligence Researchers 47.89% 18.31x
Military Servicemembers & Veterans 63.51% 17.71x
Marines 53.08% 17.69x
Space Travel Enthusiasts 46.64% 17.34x
Readers of Japanese Content 47.13% 17.11x
Market Intelligence Researchers 46.64% 16.91x
Liberal News Readers 40.35% 15.69x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Interest attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Space & National Security audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Space & National Security audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.24x
Dressbarn 0.01% 1.23x
Journeys 0.02% 1.08x
Mens Wearhouse 0.02% 1.08x
Buckle 0.01% 0.90x
Carhartt 0.15% 0.89x
White House Black Market 0.01% 0.85x
The Childrens Place 0.01% 0.74x
Old Navy 0.01% 0.55x
Maurices 0.01% 0.51x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Location attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Web Insights

WEBSITES

The Space & National Security audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Space & National Security audience is janes.com.

Website Composition Index
janes.com 9.40% 328.91x
fedweek.com 6.78% 292.59x
parabolicarc.com 6.62% 285.23x
thespacereview.com 4.33% 272.87x
myfederalretirement.com 23.60% 232.17x
defenseone.com 9.03% 228.86x
verticalmag.com 6.44% 213.23x
afcea.org 3.37% 213.03x
c4isrnet.com 5.81% 211.01x
defensenews.com 20.30% 154.74x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Web attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Space & National Security audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 5.10% 50.16x
Shipping & Logistics 0.72% 34.50x
US Military Cluster 30.32% 34.27x
Public Policy Media 7.81% 31.44x
Middle East News 13.31% 29.34x
Robotics 0.74% 28.13x
Private Aviation 6.38% 24.73x
Australia & New Zealand Media 6.52% 24.39x
Oil & Energy 2.38% 24.08x
Police Gear 2.68% 22.15x
Composition Percentage: The overlap percentage between the Space & National Security audience and the Content Affinity attribute.
Index: A comparison of the Space & National Security audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Space & National Security audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male