Dstillery Audiences

SPORTS APPAREL

Audience Size: 106.1 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 106.1 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 57.31% 27.10x
Pittsburgh Steelers Fans 48.55% 26.81x
MLB Fans 40.17% 23.02x
Smartphone Case Shoppers 53.78% 22.97x
NHL Fans 47.55% 22.09x
Baseball Enthusiasts 35.79% 20.04x
Big & Tall Men 45.54% 19.64x
Fantasy Football Enthusiasts 33.59% 18.93x
Chicago Cubs Fans 33.40% 18.84x
Chicago Blackhawks Fans 31.66% 18.24x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Armani.

Location Composition Index
Armani 0.08% 3.12x
Abercrombie & Fitch 0.11% 2.44x
Aeropostale 0.07% 2.37x
Journeys 0.08% 2.27x
REI 0.05% 2.15x
Hollister 0.04% 2.12x
Gap 0.20% 2.01x
Victoria's Secret 0.19% 1.97x
Michael Kors 0.04% 1.84x
Coach 0.13% 1.77x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 72.72% 251.70x
sportslogos.net 6.25% 95.85x
sportsunlimitedinc.com 6.44% 92.17x
bleedcubbieblue.com 4.65% 81.66x
theahl.com 3.66% 71.72x
jimmyjazz.com 6.94% 70.20x
bleachernation.com 4.18% 61.67x
hockey-reference.com 9.29% 57.00x
leaguelineup.com 3.45% 56.36x
russianmachineneverbreaks.com 4.10% 55.68x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Nepal News.

Content Affinity Composition Index
Nepal News 1.23% 41.58x
Concert Posters 2.06% 34.56x
Costumes 2.21% 32.69x
Assorted Topics (Retail Products, Food Service, Package Delivery) 1.05% 32.36x
Illinois Education 2.03% 22.86x
Luxury Sneakers 14.53% 22.43x
Alternative Streaming Services 0.66% 21.93x
Men's Dress Shirt Shopping 2.81% 21.40x
Construction Apparel 3.38% 21.06x
Men's Fashion Shopping 0.33% 20.77x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male