Dstillery Audiences

SPORTS APPAREL

Audience Size: 200.1 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 200.1 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 45.59% 12.48x
Big & Tall Men 49.65% 12.34x
Pittsburgh Steelers Fans 38.07% 12.04x
Sports Memorabilia Shoppers 36.20% 11.79x
Las Vegas Raiders Fans 36.57% 11.37x
MLB Fans 30.41% 11.21x
ESPN Enthusiasts 30.17% 11.03x
Smartphone Case Shoppers 33.68% 10.85x
NBA Fans 33.58% 10.77x
Fantasy Football Enthusiasts 31.34% 10.26x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Madewell.

Location Composition Index
Madewell 0.01% 5.98x
Coach 0.01% 3.39x
Bonobos 0.04% 3.25x
Michael Kors 0.01% 2.93x
Gap 0.02% 2.65x
Jos A. Bank Clothiers 0.02% 2.52x
Victoria's Secret 0.03% 2.40x
Express 0.02% 2.38x
Gymboree 0.01% 2.16x
Mens Wearhouse 0.03% 2.09x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 83.86% 276.02x
carrollscove.com 8.30% 241.72x
fansedge.com 24.28% 97.34x
fanatics.com 96.67% 75.75x
sneakersteal.com 1.41% 51.87x
sneakerfiles.com 5.46% 47.70x
uni-watch.com 4.10% 43.10x
weartesters.com 2.53% 42.33x
ballershoesdb.com 1.14% 42.01x
baseballism.com 1.77% 37.40x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 18.65% 18.22x
Concert Posters 0.20% 17.49x
Franco-African Cluster 0.43% 14.85x
Cigars 0.11% 13.98x
Illinois College Sports 0.21% 13.95x
Construction Apparel 0.53% 13.65x
Florida College Athletics 2.25% 13.56x
Men's Dress Shirt Shopping 0.28% 10.72x
Sports News & Apparel 8.40% 10.13x
Virginia Athletics 0.20% 9.97x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male