Dstillery Audiences

SPORTS APPAREL

Audience Size: 288.8 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 288.8 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 17.46% 16.33x
World Cup Apparel Shoppers 43.11% 14.49x
Pittsburgh Steelers Fans 27.49% 12.74x
Mens Business Clothes Shoppers 7.54% 12.29x
NBA Fans 27.60% 12.18x
Sports Memorabilia Shoppers 32.54% 11.88x
Las Vegas Raiders Fans 25.51% 11.69x
MLB Fans 27.06% 11.68x
ESPN Enthusiasts 20.92% 11.10x
New England Patriots Fans 27.78% 10.86x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is The North Face.

Location Composition Index
The North Face 0.01% 3.76x
Abercrombie & Fitch 0.01% 2.97x
Eddie Bauer 0.01% 2.44x
LOFT 0.03% 2.41x
Buckle 0.04% 2.14x
Lane Bryant 0.02% 1.94x
Joe's Jeans 0.01% 1.89x
American Apparel 0.01% 1.82x
Supreme 0.02% 1.78x
The Childrens Place 0.01% 1.75x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 94.19% 240.35x
carrollscove.com 5.75% 236.82x
fansedge.com 21.15% 96.38x
kicksonfire.com 1.78% 66.03x
fanatics.com 99.55% 60.28x
sneakerfiles.com 2.21% 55.60x
sneakerfreaker.com 2.53% 49.92x
und.com 1.02% 40.22x
solecollector.com 7.36% 38.67x
nflshop.com 25.12% 37.83x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 11.22% 21.07x
Florida College Athletics 0.96% 16.30x
Lacrosse College Athletics 0.15% 14.27x
College Sports 0.17% 11.35x
Illinois College Sports 0.38% 11.15x
US Soccer 0.16% 10.85x
College Greek Life 0.07% 10.12x
Virginia Athletics 0.07% 9.83x
Bowling 0.38% 9.54x
Sports News & Apparel 6.77% 9.53x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male