Dstillery Audiences

SPORTS APPAREL

Audience Size: 308.6 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 308.6 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 19.99% 16.11x
World Cup Apparel Shoppers 43.21% 15.14x
Sports Memorabilia Shoppers 38.23% 14.50x
NBA Fans 31.72% 14.21x
Big & Tall Men 47.00% 14.07x
MLB Fans 28.47% 13.54x
Pittsburgh Steelers Fans 28.67% 13.15x
ESPN Enthusiasts 25.36% 12.97x
Smartphone Case Shoppers 31.81% 12.72x
Washington Football Team Fans 26.15% 12.42x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Michael Kors.

Location Composition Index
Michael Kors 0.03% 3.05x
Coach 0.01% 2.41x
J. Crew 0.02% 2.05x
Lululemon 0.01% 2.03x
Joe's Jeans 0.01% 1.89x
Hollister 0.02% 1.84x
Supreme 0.02% 1.78x
Talbots 0.01% 1.63x
Forever 21 0.01% 1.48x
Lane Bryant 0.02% 1.37x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 93.45% 245.45x
carrollscove.com 6.23% 231.64x
fansedge.com 24.83% 94.14x
kicksonfire.com 3.01% 61.27x
fanatics.com 99.55% 57.75x
foco.com 1.57% 50.54x
weartesters.com 1.04% 48.80x
uni-watch.com 1.54% 46.31x
sneakerfiles.com 2.90% 46.22x
nflshop.com 26.81% 41.54x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 12.40% 21.38x
Florida College Athletics 1.38% 16.74x
US Soccer 0.21% 13.39x
College Sports 0.31% 13.36x
Lacrosse College Athletics 0.13% 12.05x
Illinois College Sports 0.54% 11.32x
Virginia Athletics 0.13% 11.21x
Fantasy Sports 12.67% 10.82x
Southeast College Athletics 1.43% 10.25x
Online Ticket Buyers 0.63% 10.00x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male