Explore the Sports Apparel Audience
Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 118.8 thousand unique devices whose actions qualify for the Sports Apparel audience.
INTERESTS
The Sports Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.
| Interest | Composition | Index |
| Sports Memorabilia Shoppers | 52.64% | 26.21x |
| Pittsburgh Steelers Fans | 44.77% | 24.80x |
| Smartphone Case Shoppers | 50.02% | 21.01x |
| MLB Fans | 35.01% | 20.80x |
| NHL Fans | 42.20% | 20.75x |
| World Cup Apparel Shoppers | 42.44% | 17.94x |
| Big & Tall Men | 41.11% | 17.77x |
| Chicago Blackhawks Fans | 29.47% | 17.02x |
| Chicago Cubs Fans | 31.57% | 16.99x |
| Fantasy Football Enthusiasts | 28.24% | 16.92x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
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APPAREL RETAILERS
The Sports Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Apparel audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.10% | 1.93x |
| Coach | 0.10% | 1.59x |
| Urban Outfitters | 0.07% | 1.58x |
| Gap | 0.16% | 1.44x |
| The Childrens Place | 0.07% | 1.27x |
| Talbots | 0.07% | 1.22x |
| Victoria's Secret | 0.10% | 1.20x |
| American Eagle Outfitters | 0.07% | 1.11x |
| Lane Bryant | 0.05% | 1.09x |
| Chicos | 0.06% | 1.08x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
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WEBSITES
The Sports Apparel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports Apparel audience is steelers.com.
| Website | Composition | Index |
| steelers.com | 19.28% | 454.67x |
| lids.com | 75.14% | 194.84x |
| modells.com | 4.74% | 85.12x |
| sportslogos.net | 4.52% | 80.87x |
| baseballexpress.com | 5.13% | 77.52x |
| sportsunlimitedinc.com | 6.53% | 75.99x |
| bleedcubbieblue.com | 4.12% | 64.28x |
| theahl.com | 3.44% | 63.81x |
| skinit.com | 2.76% | 62.24x |
| worldsoccershop.com | 3.29% | 60.75x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Apparel audience is Concert Posters.
| Content Affinity | Composition | Index |
| Concert Posters | 1.97% | 27.49x |
| Costumes | 2.16% | 26.95x |
| Luxury Sneakers | 13.67% | 19.77x |
| Illinois Education | 1.73% | 18.95x |
| Action Sports | 3.49% | 17.55x |
| Construction Apparel | 2.94% | 17.15x |
| Florida College Athletics | 6.05% | 16.71x |
| Illinois | 8.35% | 16.35x |
| Men's Dress Shirt Shopping | 2.60% | 16.34x |
| Hockey | 14.01% | 16.34x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
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DEMOGRAPHICS
The Sports Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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