Dstillery Audiences

SPORTS APPAREL

Audience Size: 389.4 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 389.4 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Big & Tall Men.

Interest Composition Index
Big & Tall Men 46.93% 14.60x
World Cup Apparel Shoppers 43.93% 14.14x
Sports Memorabilia Shoppers 35.84% 13.78x
MLB Fans 28.18% 13.41x
Pittsburgh Steelers Fans 30.89% 13.32x
NBA Fans 31.37% 13.30x
Smartphone Case Shoppers 33.50% 13.08x
Sporting Goods Shoppers 23.31% 12.92x
ESPN Enthusiasts 28.26% 12.91x
Las Vegas Raiders Fans 29.44% 12.58x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 2.73x
REI 0.01% 2.69x
Belk 0.02% 2.59x
Urban Outfitters 0.01% 2.07x
Joe's Jeans 0.01% 1.89x
Supreme 0.02% 1.78x
Kate Spade 0.01% 1.74x
Old Navy 0.06% 1.54x
Express 0.03% 1.38x
J. Crew 0.02% 1.36x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 92.36% 221.15x
carrollscove.com 6.26% 219.52x
fansedge.com 25.89% 84.82x
kicksonfire.com 4.61% 61.07x
fanatics.com 99.47% 53.68x
sneakerfiles.com 2.97% 52.37x
sneakerfreaker.com 1.37% 49.51x
foco.com 3.63% 44.38x
uni-watch.com 1.98% 44.34x
nicekicks.com 7.60% 43.30x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 12.80% 22.31x
Florida College Athletics 1.04% 18.51x
Illinois College Sports 0.37% 13.46x
Virginia Athletics 0.13% 12.53x
Sports News & Apparel 6.66% 11.29x
College Sports 0.26% 11.22x
Southeast College Athletics 0.81% 10.54x
Motorsports 0.40% 10.10x
Pac 12 Sports 0.88% 9.57x
Fantasy Sports 16.44% 9.12x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male