Dstillery Audiences

SPORTS APPAREL

Audience Size: 68.9 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 68.9 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 61.85% 24.40x
Sports Memorabilia Shoppers 62.19% 23.36x
Smartphone Case Shoppers 59.67% 21.37x
MLB Fans 51.49% 20.30x
Big & Tall Men 56.21% 18.69x
Oakland Raiders Fans 46.39% 17.47x
Bowling Enthusiasts 46.75% 17.35x
New England Patriots Fans 44.29% 17.17x
NHL Fans 47.99% 17.16x
Baseball Enthusiasts 46.88% 17.05x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is LL Bean.

Location Composition Index
LL Bean 0.03% 3.65x
Bonobos 0.04% 3.25x
Charlotte Russe 0.05% 2.01x
Saint Laurent Paris 0.01% 1.94x
Joe's Jeans 0.01% 1.89x
Buckle 0.12% 1.87x
Tommy Bahama 0.03% 1.83x
Supreme 0.02% 1.78x
Mens Wearhouse 0.13% 1.76x
Eddie Bauer 0.04% 1.74x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 53.22% 517.28x
fanatics.com 58.30% 214.05x
bkstr.com 6.37% 66.03x
sportslogos.net 14.24% 55.55x
landof10.com 6.00% 51.54x
bleedcubbieblue.com 4.48% 50.44x
profootballhof.com 9.29% 49.49x
patriots.com 5.25% 49.11x
tillys.com 4.22% 48.56x
journeys.com 6.98% 46.70x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 1.51% 44.81x
Nepal News 1.23% 41.58x
Illinois College Sports 0.82% 34.30x
Costumes 1.08% 31.62x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.36% 29.84x
Illinois Education 1.24% 25.59x
Construction Apparel 2.62% 25.41x
Instagram Management 0.53% 25.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.29% 25.17x
Alternative Streaming Services 0.36% 23.61x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male