Dstillery Audiences

SPORTS APPAREL

Audience Size: 313.4 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 313.4 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Big & Tall Men.

Interest Composition Index
Big & Tall Men 49.60% 14.85x
World Cup Apparel Shoppers 42.35% 14.11x
Smartphone Case Shoppers 32.51% 13.16x
Sports Memorabilia Shoppers 32.13% 12.41x
MLB Fans 26.08% 12.26x
Las Vegas Raiders Fans 28.11% 12.10x
Pittsburgh Steelers Fans 29.70% 11.98x
NBA Fans 28.89% 11.96x
ESPN Enthusiasts 26.79% 11.86x
Los Angeles Rams Fans 25.49% 11.49x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 3.28x
Journeys 0.02% 2.62x
American Eagle Outfitters 0.01% 2.07x
Joe's Jeans 0.01% 1.89x
Supreme 0.02% 1.78x
Johnston and Murphy 0.02% 1.22x
Topshop 0.02% 0.75x
Carhartt 0.04% 0.69x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is carrollscove.com.

Website Composition Index
carrollscove.com 6.18% 259.52x
lids.com 90.55% 252.52x
fansedge.com 29.69% 93.08x
fanatics.com 99.12% 63.84x
sneakerfiles.com 3.39% 51.02x
baseballism.com 1.19% 44.61x
sneakerfreaker.com 1.37% 44.30x
uni-watch.com 2.37% 43.63x
artfire.com 1.51% 42.53x
weartesters.com 1.76% 41.70x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 12.83% 21.70x
Florida College Athletics 1.25% 17.20x
Construction Apparel 0.13% 16.67x
Illinois College Sports 0.27% 11.77x
Virginia Athletics 0.14% 10.99x
Sports News & Apparel 5.91% 10.89x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 10.38x
Fantasy Sports 15.80% 9.97x
College Sports 0.30% 9.80x
Illinois Education 0.05% 9.79x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male