Dstillery Audiences

SPORTS APPAREL

Audience Size: 118.4 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 118.4 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 47.79% 20.00x
Pittsburgh Steelers Fans 45.57% 19.76x
Big & Tall Men 50.94% 18.81x
Smartphone Case Shoppers 45.66% 18.48x
MLB Fans 38.93% 17.81x
World Cup Apparel Shoppers 46.76% 17.38x
Oakland Raiders Fans 40.80% 16.18x
ESPN Enthusiasts 35.09% 14.65x
Fantasy Football Enthusiasts 34.67% 14.47x
College Football Fans 33.22% 14.40x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 4.48x
Forever 21 0.02% 3.74x
Aeropostale 0.03% 3.66x
LL Bean 0.03% 3.65x
Bonobos 0.04% 3.25x
Banana Republic 0.02% 2.30x
Kate Spade 0.02% 2.05x
Express 0.02% 2.03x
Joe's Jeans 0.01% 1.89x
Old Navy 0.03% 1.84x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 65.80% 486.49x
fansedge.com 14.75% 166.15x
fanatics.com 85.48% 133.16x
foco.com 4.06% 62.91x
uni-watch.com 5.42% 61.83x
bkstr.com 3.76% 52.09x
baseballism.com 2.17% 51.19x
theahl.com 2.14% 48.74x
80stees.com 2.20% 48.14x
boombah.com 2.15% 46.23x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Nepal News.

Content Affinity Composition Index
Nepal News 1.23% 41.58x
Concert Posters 0.60% 29.61x
Construction Apparel 1.43% 22.61x
Illinois College Sports 0.43% 22.35x
Costumes 0.41% 20.87x
Florida College Athletics 4.36% 20.01x
Luxury Sneakers 15.82% 19.70x
Virginia Athletics 0.49% 19.33x
Men's Dress Shirt Shopping 0.73% 18.83x
Southeast College Athletics 1.43% 17.91x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male