Explore the Sports Apparel Audience
Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 308.6 thousand unique devices whose actions qualify for the Sports Apparel audience.
INTERESTS
The Sports Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Apparel audience is Sporting Goods Shoppers.
| Interest | Composition | Index |
| Sporting Goods Shoppers | 19.99% | 16.11x |
| World Cup Apparel Shoppers | 43.21% | 15.14x |
| Sports Memorabilia Shoppers | 38.23% | 14.50x |
| NBA Fans | 31.72% | 14.21x |
| Big & Tall Men | 47.00% | 14.07x |
| MLB Fans | 28.47% | 13.54x |
| Pittsburgh Steelers Fans | 28.67% | 13.15x |
| ESPN Enthusiasts | 25.36% | 12.97x |
| Smartphone Case Shoppers | 31.81% | 12.72x |
| Washington Football Team Fans | 26.15% | 12.42x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Curious about what else the Sports Apparel audience is interested in?
Sign Up
APPAREL RETAILERS
The Sports Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Apparel audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.03% | 3.05x |
| Coach | 0.01% | 2.41x |
| J. Crew | 0.02% | 2.05x |
| Lululemon | 0.01% | 2.03x |
| Joe's Jeans | 0.01% | 1.89x |
| Hollister | 0.02% | 1.84x |
| Supreme | 0.02% | 1.78x |
| Talbots | 0.01% | 1.63x |
| Forever 21 | 0.01% | 1.48x |
| Lane Bryant | 0.02% | 1.37x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Want to find more of the Sports Apparel audience in the real world?
Sign Up
WEBSITES
The Sports Apparel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports Apparel audience is lids.com.
| Website | Composition | Index |
| lids.com | 93.45% | 245.45x |
| carrollscove.com | 6.23% | 231.64x |
| fansedge.com | 24.83% | 94.14x |
| kicksonfire.com | 3.01% | 61.27x |
| fanatics.com | 99.55% | 57.75x |
| foco.com | 1.57% | 50.54x |
| weartesters.com | 1.04% | 48.80x |
| uni-watch.com | 1.54% | 46.31x |
| sneakerfiles.com | 2.90% | 46.22x |
| nflshop.com | 26.81% | 41.54x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Want to see more of the websites the Sports Apparel audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.
| Content Affinity | Composition | Index |
| Luxury Sneakers | 12.40% | 21.38x |
| Florida College Athletics | 1.38% | 16.74x |
| US Soccer | 0.21% | 13.39x |
| College Sports | 0.31% | 13.36x |
| Lacrosse College Athletics | 0.13% | 12.05x |
| Illinois College Sports | 0.54% | 11.32x |
| Virginia Athletics | 0.13% | 11.21x |
| Fantasy Sports | 12.67% | 10.82x |
| Southeast College Athletics | 1.43% | 10.25x |
| Online Ticket Buyers | 0.63% | 10.00x |
Composition Percentage:
The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Want to see more of the Content Affinities the Sports Apparel audience visits?
Sign Up
DEMOGRAPHICS
The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Sports Apparel audience?
Sign Up