Dstillery Audiences

SPORTS APPAREL

Audience Size: 63.7 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 63.7 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 66.67% 28.83x
Pittsburgh Steelers Fans 63.73% 26.75x
MLB Fans 54.97% 25.34x
Smartphone Case Shoppers 64.00% 25.00x
NHL Fans 52.77% 22.34x
Baseball Enthusiasts 49.44% 22.04x
Sporting Goods Shoppers 48.74% 21.95x
Big & Tall Men 57.21% 20.97x
NFL Fans 46.35% 20.88x
College Football Fans 47.64% 20.28x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.10% 4.32x
Dressbarn 0.07% 2.50x
Charlotte Russe 0.05% 2.01x
LL Bean 0.02% 1.90x
Joe's Jeans 0.01% 1.89x
Zara 0.03% 1.88x
Eddie Bauer 0.03% 1.86x
Supreme 0.02% 1.78x
Lululemon 0.05% 1.77x
Brooks Brothers 0.03% 1.60x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 57.64% 578.75x
fanatics.com 47.69% 278.37x
bkstr.com 7.42% 76.77x
sportslogos.net 14.76% 67.39x
landof10.com 7.88% 64.59x
bleedcubbieblue.com 5.03% 58.87x
profootballhof.com 10.08% 56.61x
artfire.com 5.15% 56.60x
tillys.com 4.83% 55.86x
patriots.com 5.83% 54.72x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 1.83% 64.05x
Nepal News 1.23% 41.58x
Costumes 1.49% 41.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.51% 38.49x
Illinois College Sports 0.90% 37.33x
Illinois Education 1.68% 32.23x
Construction Apparel 2.85% 29.63x
Action Sports 2.46% 28.73x
Instagram Management 0.63% 28.11x
Online Ticket Buyers 19.91% 27.95x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male