Dstillery Audiences

SPORTS APPAREL

Audience Size: 118.8 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 118.8 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 52.64% 26.21x
Pittsburgh Steelers Fans 44.77% 24.80x
Smartphone Case Shoppers 50.02% 21.01x
MLB Fans 35.01% 20.80x
NHL Fans 42.20% 20.75x
World Cup Apparel Shoppers 42.44% 17.94x
Big & Tall Men 41.11% 17.77x
Chicago Blackhawks Fans 29.47% 17.02x
Chicago Cubs Fans 31.57% 16.99x
Fantasy Football Enthusiasts 28.24% 16.92x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Lululemon.

Location Composition Index
Lululemon 0.10% 1.93x
Coach 0.10% 1.59x
Urban Outfitters 0.07% 1.58x
Gap 0.16% 1.44x
The Childrens Place 0.07% 1.27x
Talbots 0.07% 1.22x
Victoria's Secret 0.10% 1.20x
American Eagle Outfitters 0.07% 1.11x
Lane Bryant 0.05% 1.09x
Chicos 0.06% 1.08x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is steelers.com.

Website Composition Index
steelers.com 19.28% 454.67x
lids.com 75.14% 194.84x
modells.com 4.74% 85.12x
sportslogos.net 4.52% 80.87x
baseballexpress.com 5.13% 77.52x
sportsunlimitedinc.com 6.53% 75.99x
bleedcubbieblue.com 4.12% 64.28x
theahl.com 3.44% 63.81x
skinit.com 2.76% 62.24x
worldsoccershop.com 3.29% 60.75x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 1.97% 27.49x
Costumes 2.16% 26.95x
Luxury Sneakers 13.67% 19.77x
Illinois Education 1.73% 18.95x
Action Sports 3.49% 17.55x
Construction Apparel 2.94% 17.15x
Florida College Athletics 6.05% 16.71x
Illinois 8.35% 16.35x
Men's Dress Shirt Shopping 2.60% 16.34x
Hockey 14.01% 16.34x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male