Dstillery Audiences

SPORTS APPAREL

Audience Size: 96.6 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 96.6 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 52.81% 22.75x
Pittsburgh Steelers Fans 52.70% 22.64x
MLB Fans 43.63% 20.02x
Smartphone Case Shoppers 52.05% 19.61x
Big & Tall Men 54.10% 19.37x
World Cup Apparel Shoppers 49.68% 17.43x
Oakland Raiders Fans 46.11% 17.09x
College Football Fans 36.72% 16.40x
Baseball Enthusiasts 32.72% 16.29x
Golf Enthusiasts 38.98% 16.22x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is LL Bean.

Location Composition Index
LL Bean 0.03% 3.65x
Bonobos 0.04% 3.25x
Belk 0.02% 3.03x
Aeropostale 0.09% 2.78x
Ralph Lauren 0.02% 2.43x
REI 0.02% 2.34x
Old Navy 0.12% 2.25x
Hugo Boss 0.03% 2.01x
Joe's Jeans 0.01% 1.89x
Chicos 0.06% 1.86x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 58.01% 511.36x
fanatics.com 75.43% 147.23x
uni-watch.com 5.46% 79.96x
foco.com 3.95% 70.10x
bkstr.com 5.07% 58.83x
espnmediazone.com 3.23% 52.87x
sportslogos.net 13.84% 50.19x
boombah.com 2.61% 46.37x
patriots.com 3.86% 45.86x
profootballweekly.com 2.64% 45.16x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Nepal News.

Content Affinity Composition Index
Nepal News 1.23% 41.58x
Concert Posters 0.92% 34.65x
Instagram Management 0.41% 28.79x
Illinois College Sports 0.56% 26.78x
Costumes 0.62% 24.10x
Construction Apparel 1.90% 23.46x
Illinois Education 0.88% 22.03x
Online Ticket Buyers 13.35% 21.50x
Southeast College Athletics 1.77% 20.15x
Pac 12 Sports 1.50% 20.07x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male