Dstillery Audiences

SPORTS APPAREL

Audience Size: 235.6 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 235.6 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Big & Tall Men.

Interest Composition Index
Big & Tall Men 44.52% 15.50x
World Cup Apparel Shoppers 42.90% 15.49x
Pittsburgh Steelers Fans 36.03% 15.36x
Sports Memorabilia Shoppers 37.11% 15.26x
MLB Fans 29.92% 13.78x
Oakland Raiders Fans 33.56% 13.41x
Smartphone Case Shoppers 33.51% 13.28x
NBA Fans 33.20% 12.82x
ESPN Enthusiasts 29.65% 12.47x
Fantasy Football Enthusiasts 30.14% 12.17x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 8.31x
Express 0.03% 3.60x
White House Black Market 0.03% 3.58x
Victoria's Secret 0.04% 3.50x
Bonobos 0.04% 3.25x
Hollister 0.01% 3.06x
The Childrens Place 0.03% 3.00x
Aeropostale 0.02% 2.84x
Banana Republic 0.02% 2.83x
Talbots 0.02% 2.81x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 80.26% 308.56x
carrollscove.com 8.48% 271.42x
fansedge.com 20.30% 126.48x
milbstore.com 2.06% 94.00x
fanatics.com 94.77% 86.10x
uni-watch.com 4.17% 42.26x
sneakersteal.com 1.28% 42.13x
sneakerfiles.com 5.13% 40.68x
weartesters.com 2.35% 40.26x
sportslogos.net 9.00% 35.82x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 0.27% 19.25x
Luxury Sneakers 16.94% 18.72x
Men's Fashion Shopping 0.09% 16.09x
Illinois College Sports 0.24% 15.93x
Florida College Athletics 2.58% 15.58x
Franco-African Cluster 0.43% 14.85x
Construction Apparel 0.69% 14.37x
Southeast College Athletics 0.88% 14.09x
Men's Dress Shirt Shopping 0.40% 13.93x
Cigars 0.15% 13.83x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male