Dstillery Audiences

SPORTS APPAREL

Audience Size: 400 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 400 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 45.07% 14.43x
Big & Tall Men 48.56% 14.38x
Smartphone Case Shoppers 33.92% 13.73x
MLB Fans 29.11% 13.07x
Pittsburgh Steelers Fans 31.67% 12.94x
Las Vegas Raiders Fans 29.74% 12.88x
Sports Memorabilia Shoppers 32.91% 12.81x
NBA Fans 32.31% 12.66x
ESPN Enthusiasts 28.88% 12.47x
Los Angeles Rams Fans 27.26% 12.27x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Michael Kors.

Location Composition Index
Michael Kors 0.03% 2.26x
Forever 21 0.02% 2.08x
J. Crew 0.02% 2.04x
Joe's Jeans 0.01% 1.89x
Supreme 0.02% 1.78x
Hollister 0.02% 1.71x
LOFT 0.03% 1.58x
Eddie Bauer 0.01% 1.58x
Talbots 0.02% 1.55x
Gap 0.03% 1.52x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is wrigleyvillesports.com.

Website Composition Index
wrigleyvillesports.com 3.75% 265.36x
carrollscove.com 6.08% 224.29x
lids.com 91.30% 208.34x
fansedge.com 28.76% 90.24x
fanatics.com 99.21% 60.71x
baseballism.com 1.02% 54.18x
sneakerfiles.com 3.55% 49.89x
kicksonfire.com 7.06% 49.12x
nflshop.com 1.36% 48.22x
sneakerfreaker.com 1.66% 44.60x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 13.51% 21.49x
Florida College Athletics 1.27% 18.83x
Construction Apparel 0.07% 17.51x
College Sports 0.35% 12.60x
Illinois 0.10% 12.32x
Illinois College Sports 0.30% 11.90x
Virginia Athletics 0.17% 11.54x
Sports News & Apparel 6.50% 11.30x
Fantasy Sports 14.95% 11.28x
Men's Dress Shirt Shopping 0.04% 10.12x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male