Dstillery Audiences

SPORTS APPAREL

Audience Size: 71.9 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 71.9 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 62.48% 28.33x
Pittsburgh Steelers Fans 53.50% 26.75x
Smartphone Case Shoppers 58.16% 24.33x
NHL Fans 50.71% 22.92x
MLB Fans 45.18% 22.26x
Big & Tall Men 47.40% 20.73x
Fantasy Football Enthusiasts 39.35% 20.35x
World Cup Apparel Shoppers 45.54% 20.17x
Baseball Enthusiasts 40.37% 19.58x
New England Patriots Fans 37.97% 18.81x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Carhartt.

Location Composition Index
Carhartt 0.02% 7.52x
Everlane 0.04% 5.26x
Supreme 0.06% 3.97x
Belk 0.06% 3.86x
Lorna Jane 0.01% 3.37x
Hugo Boss 0.12% 3.16x
Patagonia 0.06% 3.11x
Intermix 0.03% 2.77x
Saint Laurent Paris 0.03% 2.74x
Express Outlets 0.03% 2.74x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 73.89% 277.80x
jimmyjazz.com 6.70% 78.30x
sportslogos.net 10.99% 74.59x
theahl.com 4.69% 59.87x
bleedcubbieblue.com 5.56% 54.82x
artfire.com 4.98% 48.67x
profootballhof.com 9.54% 48.54x
minorleagueball.com 3.44% 47.79x
fantasysp.com 3.37% 47.24x
leaguelineup.com 3.50% 46.64x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 1.75% 581.65x
Environmentally Friendly Cars 1.26% 150.12x
Washington D.C. Hotels 0.09% 100.35x
Nepal News 1.23% 41.58x
Golf & Boats 0.05% 36.39x
Costumes 1.98% 30.84x
Concert Posters 1.80% 27.89x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.75% 26.43x
Alternative Streaming Services 0.75% 25.71x
Flags & Trump 0.24% 25.32x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male