Dstillery Audiences

SPORTS APPAREL

Audience Size: 48.2 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 48.2 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 71.80% 29.26x
Pittsburgh Steelers Fans 65.97% 26.70x
MLB Fans 58.92% 25.97x
Smartphone Case Shoppers 69.08% 25.61x
NHL Fans 59.35% 24.08x
Sporting Goods Shoppers 55.06% 22.62x
Baseball Enthusiasts 53.03% 22.41x
NFL Fans 50.07% 21.15x
NBA Fans 52.32% 20.86x
Fantasy Football Enthusiasts 49.85% 20.60x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Columbia.

Location Composition Index
Columbia 0.04% 3.00x
Belk 0.05% 2.87x
Club Monaco 0.04% 2.86x
Brooks Brothers 0.08% 2.77x
Lululemon 0.12% 2.53x
Ann Taylor 0.06% 2.46x
Kate Spade 0.06% 2.20x
LL Bean 0.02% 1.90x
Joe's Jeans 0.01% 1.89x
J. Crew 0.04% 1.79x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 71.22% 527.19x
sportslogos.net 15.53% 73.72x
bkstr.com 9.45% 71.71x
landof10.com 11.22% 67.25x
nhl.com 20.38% 65.89x
profootballhof.com 11.38% 62.22x
patriots.com 6.94% 59.86x
nbadraft.net 6.11% 57.56x
hockey-reference.com 13.57% 56.87x
bleacherreport.com 21.70% 52.32x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 1.26% 150.12x
Concert Posters 2.23% 66.51x
Costumes 1.92% 50.09x
Illinois College Sports 1.21% 42.27x
Nepal News 1.23% 41.58x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.65% 39.80x
Alternative Streaming Services 0.63% 38.36x
Illinois Education 2.06% 33.75x
Men's Dress Shirt Shopping 2.19% 33.49x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.53% 33.01x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male