Dstillery Audiences

SPORTS APPAREL

Audience Size: 68.3 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 68.3 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 57.05% 41.83x
Pittsburgh Steelers Fans 47.77% 38.86x
Smartphone Case Shoppers 52.97% 34.53x
MLB Fans 39.60% 33.09x
NHL Fans 44.95% 32.99x
Sporting Goods Shoppers 35.64% 28.29x
Big & Tall Men 45.10% 27.95x
Fantasy Football Enthusiasts 34.34% 27.46x
Baseball Enthusiasts 35.63% 27.41x
World Cup Apparel Shoppers 43.31% 26.86x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.69x
Belk 0.04% 2.52x
Intermix 0.03% 2.40x
Club Monaco 0.04% 2.21x
Supreme 0.03% 2.20x
Carhartt 0.01% 2.02x
Aeropostale 0.15% 1.94x
REI 0.04% 1.94x
Joe's Jeans 0.01% 1.89x
Everlane 0.01% 1.87x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 72.72% 298.16x
jimmyjazz.com 6.70% 86.06x
sportslogos.net 12.58% 66.69x
theahl.com 4.78% 65.92x
bleedcubbieblue.com 5.77% 53.36x
artfire.com 4.92% 52.39x
nhl.com 19.98% 48.21x
sneakerfiles.com 3.52% 48.07x
spencersonline.com 3.60% 48.00x
draftsite.com 4.70% 47.79x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 1.75% 581.65x
Environmentally Friendly Cars 1.26% 150.12x
Concert Posters 2.19% 46.15x
Costumes 2.08% 42.80x
Nepal News 1.23% 41.58x
Washington D.C. Hotels 0.04% 39.79x
Alternative Streaming Services 0.73% 35.62x
Fashion & Cosmetics 0.10% 34.48x
Illinois College Sports 1.18% 31.73x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.76% 31.57x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male