Dstillery Audiences

SPORTS APPAREL

Audience Size: 313.3 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 313.3 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Big & Tall Men.

Interest Composition Index
Big & Tall Men 51.67% 16.05x
World Cup Apparel Shoppers 42.73% 13.95x
Pittsburgh Steelers Fans 28.60% 12.24x
Sports Memorabilia Shoppers 28.91% 11.76x
Smartphone Case Shoppers 27.49% 11.67x
Las Vegas Raiders Fans 27.61% 11.44x
NBA Fans 26.31% 10.90x
MLB Fans 22.05% 10.68x
Fantasy Football Enthusiasts 25.94% 10.54x
ESPN Enthusiasts 23.50% 10.28x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Zumiez.

Location Composition Index
Zumiez 0.04% 4.06x
Lane Bryant 0.03% 3.36x
The Childrens Place 0.04% 2.58x
H&M 0.02% 2.53x
Buckle 0.02% 2.16x
American Eagle Outfitters 0.02% 2.06x
Maurices 0.03% 1.95x
Joe's Jeans 0.01% 1.89x
Victoria's Secret 0.03% 1.89x
Chicos 0.02% 1.78x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 88.48% 273.22x
carrollscove.com 6.71% 257.23x
fansedge.com 28.77% 86.66x
fanatics.com 98.81% 60.28x
sneakerfiles.com 3.41% 48.87x
weartesters.com 1.64% 43.17x
uni-watch.com 2.35% 42.66x
artfire.com 2.09% 38.62x
kicksonfire.com 8.21% 38.11x
niketalk.com 1.15% 37.34x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Luxury Sneakers.

Content Affinity Composition Index
Luxury Sneakers 11.85% 19.91x
Florida College Athletics 1.22% 15.46x
Franco-African Cluster 0.43% 14.85x
Memes & Comedy 0.05% 14.61x
Construction Apparel 0.20% 14.47x
Illinois College Sports 0.12% 14.18x
Men's Dress Shirt Shopping 0.10% 11.93x
Southeast College Athletics 0.40% 11.52x
Sports News & Apparel 5.16% 11.48x
Holiday Gifts 0.05% 10.15x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male