Dstillery Audiences

SPORTS APPAREL

Audience Size: 83.3 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 83.3 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Sports Memorabilia Shoppers.

Interest Composition Index
Sports Memorabilia Shoppers 57.35% 36.16x
Pittsburgh Steelers Fans 48.18% 34.30x
Smartphone Case Shoppers 53.40% 31.17x
MLB Fans 40.63% 28.75x
NHL Fans 48.61% 27.25x
Baseball Enthusiasts 35.95% 24.86x
Big & Tall Men 44.77% 24.46x
World Cup Apparel Shoppers 44.26% 24.02x
Fantasy Football Enthusiasts 34.89% 23.91x
Oakland Raiders Fans 31.98% 23.57x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.15% 2.38x
White House Black Market 0.12% 2.07x
Mens Wearhouse 0.66% 1.49x
Jos A. Bank Clothiers 0.33% 1.20x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 74.54% 300.46x
sportsunlimitedinc.com 6.54% 103.75x
sportslogos.net 9.01% 89.47x
jimmyjazz.com 6.93% 84.81x
bleedcubbieblue.com 5.25% 74.03x
sneakersnstuff.com 3.96% 61.56x
theahl.com 4.41% 60.53x
profootballhof.com 9.20% 56.98x
artfire.com 5.19% 54.58x
fantasysp.com 3.36% 52.83x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 2.07% 39.39x
Costumes 1.98% 35.33x
Men's Dress Shirt Shopping 2.90% 25.73x
Action Sports 3.67% 23.84x
Illinois Education 2.03% 22.99x
Construction Apparel 3.13% 22.12x
Luxury Sneakers 15.95% 21.55x
Online Ticket Buyers 23.17% 20.82x
Hockey 16.29% 20.05x
Illinois 8.48% 19.57x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male