Dstillery Audiences

SPORTS APPAREL

Audience Size: 105.1 Thousand Devices

Explore the Sports Apparel Audience

Below you'll find more information about the Sports Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 105.1 thousand unique devices whose actions qualify for the Sports Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Apparel audience is Pittsburgh Steelers Fans.

Interest Composition Index
Pittsburgh Steelers Fans 45.40% 25.59x
MLB Fans 36.34% 22.69x
Smartphone Case Shoppers 52.63% 22.04x
NHL Fans 44.87% 21.94x
Big & Tall Men 45.10% 18.88x
World Cup Apparel Shoppers 45.52% 18.27x
College Football Fans 34.29% 18.03x
Chicago Cubs Fans 10.17% 17.80x
Chicago Blackhawks Fans 31.24% 17.77x
Fantasy Football Enthusiasts 28.61% 17.77x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Interest attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Apparel audience is Coach.

Location Composition Index
Coach 0.09% 1.70x
Victoria's Secret 0.10% 1.38x
The Childrens Place 0.07% 1.29x
Gap 0.12% 1.23x
American Eagle Outfitters 0.05% 0.92x
Chicos 0.04% 0.77x
Old Navy 0.05% 0.71x
Carhartt 0.13% 0.58x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Location attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Apparel audience is lids.com.

Website Composition Index
lids.com 72.94% 239.22x
modells.com 5.53% 89.35x
sportsunlimitedinc.com 6.63% 86.81x
baseballexpress.com 5.83% 78.41x
theahl.com 3.66% 75.66x
bleedcubbieblue.com 4.25% 74.24x
russianmachineneverbreaks.com 3.74% 72.93x
worldsoccershop.com 3.81% 72.03x
hockey-reference.com 6.84% 68.11x
bleachernation.com 4.19% 58.62x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Web attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Apparel audience is Concert Posters.

Content Affinity Composition Index
Concert Posters 2.28% 29.97x
Costumes 2.29% 27.37x
Luxury Sneakers 13.72% 22.39x
Construction Apparel 3.25% 20.19x
Action Sports 3.72% 19.80x
Hockey 15.47% 19.27x
Men's Dress Shirt Shopping 2.83% 18.86x
Illinois Education 1.73% 18.40x
Florida College Athletics 6.17% 18.26x
Online Ticket Buyers 22.30% 17.20x
Composition Percentage: The overlap percentage between the Sports Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Apparel audience resonates most for the following age and income brackets.
Age
35-44
Income