Dstillery Audiences

SPORTS FANATICS

Audience Size: 8.1 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 16.68% 7.60x
ESPN Enthusiasts 17.26% 7.38x
San Francisco Giants Fans 20.26% 7.36x
Olympic Sports Enthusiasts 19.05% 7.35x
San Francisco 49ers Fans 16.73% 7.30x
MLB Fans 15.74% 7.24x
Los Angeles Lakers Fans 18.91% 7.08x
Philadelphia 76ers Fans 19.11% 7.08x
Los Angeles Rams Fans 16.15% 7.07x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.08x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ramblinfan.com.

Website Composition Index
ramblinfan.com 1.02% 13.34x
thescore.com 2.17% 13.28x
bulletsforever.com 1.29% 13.28x
justblogbaby.com 1.36% 13.27x
hoopshabit.com 1.90% 13.21x
ninernoise.com 1.32% 13.20x
ninersnation.com 4.05% 13.17x
thephinsider.com 3.14% 13.00x
nflanalysis.net 1.33% 12.95x
withthefirstpick.com 2.32% 12.92x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Gossip & Rumors.

Content Affinity Composition Index
Gossip & Rumors 11.67% 6.53x
Motorsports 0.34% 6.33x
Tennis, Golf & Boxing 0.81% 6.23x
Fantasy Sports 10.05% 6.08x
Florida College Athletics 0.43% 6.03x
Upstate New York State Athletics 0.02% 5.97x
Latest Sports News 42.38% 5.88x
Horse Racing 0.23% 5.86x
College Sports 0.14% 5.60x
New England & Ivy League Sports 0.24% 5.57x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male