Dstillery Audiences

SPORTS FANATICS

Audience Size: 13 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 13 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 17.32% 8.00x
ESPN Enthusiasts 17.09% 7.86x
San Francisco 49ers Fans 16.01% 7.83x
Olympic Sports Enthusiasts 17.95% 7.82x
San Francisco Giants Fans 20.57% 7.75x
MLB Fans 14.87% 7.64x
Los Angeles Rams Fans 16.09% 7.58x
Golden State Warriors Fans 14.76% 7.50x
Las Vegas Raiders Fans 17.90% 7.46x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.12x
Talbots 0.02% 1.10x
Coach 0.01% 1.09x
White House Black Market 0.03% 1.03x
Banana Republic 0.02% 1.03x
J. Crew 0.01% 1.01x
H&M 0.01% 1.00x
Aeropostale 0.03% 1.00x
Express 0.03% 1.00x
Hollister 0.02% 0.98x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is profootballrumors.com.

Website Composition Index
profootballrumors.com 2.91% 14.35x
nflspinzone.com 4.63% 14.34x
ninernoise.com 1.82% 14.34x
ramblinfan.com 1.63% 14.28x
bulletsforever.com 1.13% 14.22x
justblogbaby.com 1.40% 14.21x
libertyballers.com 1.18% 14.19x
ninersnation.com 3.84% 14.15x
peachtreehoops.com 1.12% 14.14x
thelandryhat.com 2.77% 14.04x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.18% 6.53x
Fantasy Sports 9.52% 6.31x
Latest Sports News 44.12% 6.00x
Gossip & Rumors 16.96% 5.61x
Military & Law Enforcement 4.89% 5.58x
Pac 12 Sports 0.56% 5.54x
Illinois College Sports 0.18% 5.49x
Tennis, Golf & Boxing 0.34% 5.46x
Virginia Athletics 0.05% 5.45x
Golf Travel & Gear 2.06% 5.44x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male