Explore the Sports Fanatics Audience
Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the Sports Fanatics audience.
INTERESTS
The Sports Fanatics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Fanatics audience is San Francisco 49ers Fans.
| Interest | Composition | Index |
| San Francisco 49ers Fans | 20.74% | 13.40x |
| NFL Fans | 19.68% | 12.74x |
| Golden State Warriors Fans | 18.52% | 12.48x |
| Los Angeles Rams Fans | 18.47% | 12.32x |
| Miami Heat Fans | 0.34% | 12.18x |
| Oakland Raiders Fans | 20.38% | 11.95x |
| MLB Fans | 17.87% | 11.36x |
| Philadelphia 76ers Fans | 19.96% | 11.30x |
| Cincinnati Bengals Fans | 16.82% | 11.05x |
| Milwaukee Bucks Fans | 18.62% | 10.91x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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APPAREL RETAILERS
The Sports Fanatics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 1.55x |
| Uniqlo | 0.01% | 1.43x |
| Saint Laurent Paris | 0.01% | 1.37x |
| Urban Outfitters | 0.05% | 1.33x |
| Calvin Klein | 0.01% | 1.31x |
| Patagonia | 0.01% | 1.31x |
| H&M | 0.04% | 1.31x |
| Free People | 0.02% | 1.30x |
| Lorna Jane | 0.01% | 1.29x |
| Gymboree | 0.03% | 1.28x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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WEBSITES
The Sports Fanatics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports Fanatics audience is cowbellkingdom.com.
| Website | Composition | Index |
| cowbellkingdom.com | 0.17% | 42.67x |
| winbuzzer.com | 0.05% | 41.55x |
| mydish.com | 0.04% | 40.92x |
| warriorsworld.net | 0.16% | 39.81x |
| thesixersense.com | 1.59% | 39.63x |
| mfgday.com | 0.04% | 39.40x |
| mccoveychronicles.com | 1.73% | 39.38x |
| mossyoakproperties.com | 0.04% | 39.16x |
| faketeams.com | 1.11% | 39.12x |
| justblogbaby.com | 0.86% | 39.01x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Fanatics audience is Assorted Topics #11662 (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 2.65% | 10.13x |
| Fantasy Sports | 13.21% | 9.71x |
| Latest Sports News | 42.76% | 9.46x |
| News Cluster | 14.76% | 8.88x |
| San Francisco Bay Area Cluster | 13.31% | 8.75x |
| Pac 12 Sports | 1.36% | 8.52x |
| Northern California Cluster | 7.00% | 8.41x |
| Illinois College Sports | 0.18% | 8.39x |
| Sports News - Team Specific | 59.96% | 7.80x |
| Tennis, Golf & Boxing | 4.67% | 7.55x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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DEMOGRAPHICS
The Sports Fanatics audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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