Dstillery Audiences

SPORTS FANATICS

Audience Size: 17.7 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 17.7 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 17.47% 7.93x
San Francisco Giants Fans 21.05% 7.77x
San Francisco 49ers Fans 18.46% 7.77x
ESPN Enthusiasts 18.25% 7.62x
Olympic Sports Enthusiasts 20.83% 7.58x
MLB Fans 16.44% 7.52x
Los Angeles Rams Fans 17.17% 7.51x
Philadelphia 76ers Fans 18.41% 7.34x
Oakland Raiders Fans 18.41% 7.30x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.08x
Carhartt 0.13% 1.05x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is nflspinzone.com.

Website Composition Index
nflspinzone.com 4.56% 12.56x
ninernoise.com 1.39% 12.51x
hoopshabit.com 2.46% 12.49x
hogshaven.com 2.35% 12.40x
thelandryhat.com 3.41% 12.40x
justblogbaby.com 1.95% 12.37x
beyondtheboxscore.com 1.65% 12.36x
knbr.com 1.97% 12.34x
ninersnation.com 5.13% 12.32x
federalbaseball.com 1.15% 12.25x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 11.76% 6.38x
Cars, Travel & Food 0.02% 6.33x
Illinois College Sports 0.12% 6.19x
Gossip & Rumors 13.30% 6.13x
Pac 12 Sports 0.33% 5.94x
San Francisco Bay Area Cluster 7.69% 5.76x
Latest Sports News 40.73% 5.73x
Central California Cluster 2.25% 5.67x
Tennis, Golf & Boxing 2.41% 5.66x
Motorsports 0.56% 5.65x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male