Dstillery Audiences

SPORTS FANATICS

Audience Size: 16.4 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 18.96% 7.98x
ESPN Enthusiasts 18.56% 7.76x
San Francisco Giants Fans 20.85% 7.74x
San Francisco 49ers Fans 19.60% 7.70x
Olympic Sports Enthusiasts 21.89% 7.67x
MLB Fans 17.11% 7.60x
Los Angeles Rams Fans 18.48% 7.43x
Philadelphia 76ers Fans 18.43% 7.36x
Oakland Raiders Fans 19.46% 7.26x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.14x
Victoria's Secret 0.01% 1.06x
Carhartt 0.17% 1.06x
Maurices 0.02% 1.06x
Old Navy 0.01% 0.98x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is justblogbaby.com.

Website Composition Index
justblogbaby.com 1.57% 13.33x
ninernoise.com 1.24% 13.32x
nflspinzone.com 4.42% 13.22x
thelandryhat.com 3.36% 13.08x
hoopshabit.com 2.29% 13.06x
knbr.com 1.62% 12.97x
beyondtheboxscore.com 1.36% 12.94x
ninersnation.com 4.62% 12.92x
hogshaven.com 2.57% 12.88x
thephinsider.com 2.52% 12.85x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 10.81% 6.69x
Illinois College Sports 0.10% 6.56x
Gossip & Rumors 14.01% 6.53x
Cars, Travel & Food 0.01% 6.32x
Pac 12 Sports 0.25% 6.30x
Motorsports 0.57% 6.15x
Tennis, Golf & Boxing 2.04% 6.03x
Florida College Athletics 1.01% 6.02x
Latest Sports News 41.14% 5.91x
Southeast College Athletics 0.37% 5.86x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male