Explore the Sports Fanatics Audience
Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 13 million unique devices whose actions qualify for the Sports Fanatics audience.
INTERESTS
The Sports Fanatics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.
| Interest | Composition | Index |
| Miami Heat Fans | 23.36% | 9.05x |
| NFL Fans | 17.32% | 8.00x |
| ESPN Enthusiasts | 17.09% | 7.86x |
| San Francisco 49ers Fans | 16.01% | 7.83x |
| Olympic Sports Enthusiasts | 17.95% | 7.82x |
| San Francisco Giants Fans | 20.57% | 7.75x |
| MLB Fans | 14.87% | 7.64x |
| Los Angeles Rams Fans | 16.09% | 7.58x |
| Golden State Warriors Fans | 14.76% | 7.50x |
| Las Vegas Raiders Fans | 17.90% | 7.46x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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APPAREL RETAILERS
The Sports Fanatics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.12x |
| Talbots | 0.02% | 1.10x |
| Coach | 0.01% | 1.09x |
| White House Black Market | 0.03% | 1.03x |
| Banana Republic | 0.02% | 1.03x |
| J. Crew | 0.01% | 1.01x |
| H&M | 0.01% | 1.00x |
| Aeropostale | 0.03% | 1.00x |
| Express | 0.03% | 1.00x |
| Hollister | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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WEBSITES
The Sports Fanatics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports Fanatics audience is profootballrumors.com.
| Website | Composition | Index |
| profootballrumors.com | 2.91% | 14.35x |
| nflspinzone.com | 4.63% | 14.34x |
| ninernoise.com | 1.82% | 14.34x |
| ramblinfan.com | 1.63% | 14.28x |
| bulletsforever.com | 1.13% | 14.22x |
| justblogbaby.com | 1.40% | 14.21x |
| libertyballers.com | 1.18% | 14.19x |
| ninersnation.com | 3.84% | 14.15x |
| peachtreehoops.com | 1.12% | 14.14x |
| thelandryhat.com | 2.77% | 14.04x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Fanatics audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.18% | 6.53x |
| Fantasy Sports | 9.52% | 6.31x |
| Latest Sports News | 44.12% | 6.00x |
| Gossip & Rumors | 16.96% | 5.61x |
| Military & Law Enforcement | 4.89% | 5.58x |
| Pac 12 Sports | 0.56% | 5.54x |
| Illinois College Sports | 0.18% | 5.49x |
| Tennis, Golf & Boxing | 0.34% | 5.46x |
| Virginia Athletics | 0.05% | 5.45x |
| Golf Travel & Gear | 2.06% | 5.44x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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DEMOGRAPHICS
The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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