Dstillery Audiences

SPORTS FANATICS

Audience Size: 10.1 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is San Francisco Giants Fans.

Interest Composition Index
San Francisco Giants Fans 24.21% 9.43x
San Francisco 49ers Fans 20.99% 9.38x
NFL Fans 20.48% 9.30x
Miami Heat Fans 23.36% 9.05x
ESPN Enthusiasts 19.82% 8.92x
Los Angeles Rams Fans 19.77% 8.84x
Golden State Warriors Fans 20.03% 8.73x
MLB Fans 19.13% 8.71x
Olympic Sports Enthusiasts 23.75% 8.69x
Philadelphia 76ers Fans 20.74% 8.69x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Madewell.

Location Composition Index
Madewell 0.01% 1.32x
The North Face 0.02% 1.31x
Club Monaco 0.01% 1.30x
Uniqlo 0.02% 1.28x
Tommy Bahama 0.03% 1.25x
Armani 0.02% 1.24x
Brooks Brothers 0.02% 1.19x
Lululemon 0.04% 1.17x
Hugo Boss 0.03% 1.16x
REI 0.01% 1.15x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ninernoise.com.

Website Composition Index
ninernoise.com 1.34% 17.05x
ninersnation.com 5.16% 16.35x
hogshaven.com 2.18% 16.32x
mccoveychronicles.com 1.15% 16.22x
bloggingtheboys.com 5.51% 16.14x
thelandryhat.com 2.26% 16.06x
knbr.com 2.71% 15.88x
nflspinzone.com 3.60% 15.87x
chatsports.com 2.78% 15.79x
thephinsider.com 1.96% 15.67x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 13.37% 6.81x
Illinois College Sports 0.17% 6.73x
Sports Apparel 0.19% 6.62x
Latest Sports News 40.16% 6.57x
Pac 12 Sports 0.63% 6.44x
Assorted Topics (Viral Media, Paid Traffic) 5.10% 6.28x
San Francisco Bay Area Cluster 12.12% 6.26x
Local & Travel England - Northern England 0.05% 6.00x
Cars, Travel & Food 0.13% 5.99x
San Francisco Tourism 0.53% 5.95x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male