Dstillery Audiences

SPORTS FANATICS

Audience Size: 12.6 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 18.41% 6.82x
ESPN Enthusiasts 17.76% 6.65x
San Francisco Giants Fans 19.30% 6.63x
Olympic Sports Enthusiasts 21.39% 6.63x
San Francisco 49ers Fans 18.61% 6.58x
MLB Fans 16.94% 6.57x
Los Angeles Rams Fans 17.31% 6.35x
Philadelphia 76ers Fans 18.32% 6.23x
Las Vegas Raiders Fans 18.73% 6.20x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.17x
White House Black Market 0.01% 1.17x
Express 0.01% 1.17x
Victoria's Secret 0.01% 1.12x
Chicos 0.01% 1.08x
Carhartt 0.16% 1.07x
Old Navy 0.02% 1.04x
Journeys 0.01% 1.04x
The Childrens Place 0.01% 0.98x
Maurices 0.02% 0.95x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ninernoise.com.

Website Composition Index
ninernoise.com 1.03% 11.97x
thesixersense.com 1.00% 11.90x
thelandryhat.com 2.73% 11.85x
justblogbaby.com 1.33% 11.83x
hoopshabit.com 2.00% 11.80x
nflspinzone.com 3.82% 11.79x
ninersnation.com 4.13% 11.79x
withthefirstpick.com 1.79% 11.72x
beyondtheboxscore.com 1.30% 11.72x
knbr.com 1.57% 11.67x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.09% 5.94x
Gossip & Rumors 13.42% 5.85x
Pac 12 Sports 0.22% 5.60x
Motorsports 0.58% 5.51x
Fantasy Sports 11.40% 5.46x
Tennis, Golf & Boxing 1.78% 5.41x
Florida College Athletics 0.89% 5.38x
Virginia Athletics 0.10% 5.37x
Southeast College Athletics 0.33% 5.32x
Latest Sports News 40.50% 5.22x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male