Explore the Sports Fanatics Audience
Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 million unique devices whose actions qualify for the Sports Fanatics audience.
INTERESTS
The Sports Fanatics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Fanatics audience is San Francisco Giants Fans.
| Interest | Composition | Index |
| San Francisco Giants Fans | 16.69% | 11.10x |
| San Francisco 49ers Fans | 14.56% | 11.09x |
| Los Angeles Lakers Fans | 14.96% | 10.88x |
| NFL Fans | 15.28% | 10.76x |
| Golden State Warriors Fans | 14.24% | 10.55x |
| Los Angeles Rams Fans | 13.34% | 10.55x |
| Oakland Raiders Fans | 13.83% | 10.37x |
| Philadelphia 76ers Fans | 15.28% | 10.32x |
| ESPN Enthusiasts | 14.20% | 10.25x |
| Boston Celtics Fans | 14.64% | 10.07x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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APPAREL RETAILERS
The Sports Fanatics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.69x |
| Supreme | 0.02% | 1.41x |
| The North Face | 0.03% | 1.40x |
| Jos A. Bank Clothiers | 0.39% | 1.34x |
| Club Monaco | 0.02% | 1.33x |
| Bonobos | 0.08% | 1.32x |
| Patagonia | 0.02% | 1.30x |
| Uniqlo | 0.02% | 1.27x |
| Topshop | 0.02% | 1.22x |
| Armani | 0.05% | 1.21x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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WEBSITES
The Sports Fanatics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports Fanatics audience is ninernoise.com.
| Website | Composition | Index |
| ninernoise.com | 1.15% | 22.62x |
| beyondtheboxscore.com | 2.77% | 22.41x |
| libertyballers.com | 1.69% | 22.36x |
| ninersnation.com | 5.11% | 22.21x |
| peachtreehoops.com | 1.07% | 22.18x |
| thesixersense.com | 1.70% | 22.15x |
| mccoveychronicles.com | 1.60% | 22.13x |
| justblogbaby.com | 1.01% | 22.08x |
| thegoodphight.com | 1.39% | 21.90x |
| hogshaven.com | 1.74% | 21.83x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.
| Content Affinity | Composition | Index |
| Fantasy Sports | 9.77% | 8.07x |
| Latest Sports News | 37.72% | 7.23x |
| Pac 12 Sports | 1.07% | 7.08x |
| Assorted Topics (Viral Media, Paid Traffic) | 4.23% | 6.75x |
| Illinois College Sports | 0.26% | 6.73x |
| News Cluster | 26.48% | 6.66x |
| San Francisco Bay Area Cluster | 12.46% | 6.66x |
| Sports Apparel | 0.33% | 6.38x |
| Cars, Travel & Food | 0.23% | 6.20x |
| Alternative Streaming Services | 0.13% | 6.20x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
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DEMOGRAPHICS
The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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