Dstillery Audiences

SPORTS FANATICS

Audience Size: 11.2 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is San Francisco Giants Fans.

Interest Composition Index
San Francisco Giants Fans 18.96% 12.79x
San Francisco 49ers Fans 16.88% 12.78x
NFL Fans 17.25% 12.34x
Los Angeles Rams Fans 14.47% 12.18x
Los Angeles Lakers Fans 16.62% 12.08x
Golden State Warriors Fans 16.48% 11.94x
Oakland Raiders Fans 15.94% 11.83x
ESPN Enthusiasts 15.55% 11.65x
Philadelphia 76ers Fans 16.82% 11.55x
MLB Fans 15.35% 11.38x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is The North Face.

Location Composition Index
The North Face 0.02% 1.61x
Levi Strauss 0.01% 1.55x
Patagonia 0.02% 1.49x
Kate Spade 0.02% 1.45x
Zara 0.02% 1.41x
Uniqlo 0.01% 1.37x
Gap 0.05% 1.31x
Bonobos 0.04% 1.31x
Armani 0.04% 1.30x
Supreme 0.02% 1.29x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ninernoise.com.

Website Composition Index
ninernoise.com 1.08% 25.19x
thesixersense.com 1.48% 24.44x
libertyballers.com 1.70% 24.29x
mccoveychronicles.com 1.47% 24.26x
ninersnation.com 6.10% 24.14x
nflspinzone.com 3.78% 24.14x
beyondtheboxscore.com 3.01% 24.03x
justblogbaby.com 1.05% 23.94x
hoopshabit.com 3.59% 23.89x
thegoodphight.com 1.37% 23.73x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 10.80% 9.10x
Latest Sports News 38.26% 8.23x
Assorted Topics (Viral Media, Paid Traffic) 3.81% 7.96x
News Cluster 26.51% 7.50x
San Francisco Bay Area Cluster 12.64% 7.49x
Pac 12 Sports 1.24% 7.48x
Cars, Travel & Food 0.28% 7.01x
San Francisco Tourism 1.04% 6.99x
Illinois College Sports 0.31% 6.98x
Sports Apparel 0.35% 6.92x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male