Dstillery Audiences

SPORTS FANATICS

Audience Size: 13.5 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 16.56% 7.60x
Olympic Sports Enthusiasts 18.96% 7.47x
ESPN Enthusiasts 17.15% 7.44x
San Francisco 49ers Fans 15.56% 7.41x
San Francisco Giants Fans 20.44% 7.39x
MLB Fans 15.81% 7.26x
Los Angeles Lakers Fans 19.16% 7.19x
Los Angeles Rams Fans 15.93% 7.17x
Philadelphia 76ers Fans 19.52% 7.14x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is LOFT.

Location Composition Index
LOFT 0.02% 1.10x
Gymboree 0.02% 1.10x
Jos A. Bank Clothiers 0.02% 1.09x
Mens Wearhouse 0.03% 1.09x
White House Black Market 0.02% 1.09x
Eddie Bauer 0.01% 1.08x
Talbots 0.02% 1.08x
H&M 0.01% 1.08x
Journeys 0.03% 1.07x
Banana Republic 0.02% 1.06x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is thescore.com.

Website Composition Index
thescore.com 1.31% 13.98x
withthefirstpick.com 1.51% 13.80x
bulletsforever.com 1.36% 13.73x
thesixersense.com 1.11% 13.71x
thelandryhat.com 2.31% 13.67x
hoopshabit.com 1.80% 13.66x
thegoodphight.com 1.01% 13.65x
ninernoise.com 1.59% 13.63x
ramblinfan.com 1.24% 13.58x
peachtreehoops.com 1.41% 13.57x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.28% 6.21x
Latest Sports News 42.41% 6.01x
Gossip & Rumors 14.15% 6.00x
Institutional Investing 0.02% 5.91x
Horse Racing 0.09% 5.85x
Upstate New York State Athletics 0.01% 5.79x
Fantasy Sports 9.16% 5.71x
Florida College Athletics 0.33% 5.63x
Tennis, Golf & Boxing 0.46% 5.61x
Illinois College Sports 0.14% 5.61x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male