Dstillery Audiences

SPORTS FANATICS

Audience Size: 13.4 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 16.52% 7.33x
Olympic Sports Enthusiasts 19.05% 7.16x
ESPN Enthusiasts 16.92% 7.15x
San Francisco Giants Fans 19.72% 7.13x
San Francisco 49ers Fans 16.05% 7.11x
MLB Fans 15.52% 6.95x
Las Vegas Raiders Fans 16.40% 6.92x
Los Angeles Lakers Fans 19.14% 6.90x
Philadelphia 76ers Fans 19.29% 6.87x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.03x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ninernoise.com.

Website Composition Index
ninernoise.com 1.27% 13.41x
thelandryhat.com 2.09% 13.33x
nflspinzone.com 4.03% 13.30x
ninersnation.com 4.22% 13.28x
bulletsforever.com 1.29% 13.23x
thescore.com 1.86% 13.19x
withthefirstpick.com 2.06% 13.18x
thephinsider.com 3.04% 13.17x
chatsports.com 1.05% 13.15x
hogshaven.com 2.47% 13.13x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Gossip & Rumors.

Content Affinity Composition Index
Gossip & Rumors 12.67% 6.15x
Fantasy Sports 8.95% 6.13x
Motorsports 0.32% 5.96x
Latest Sports News 42.87% 5.90x
Horse Racing 0.16% 5.69x
Tennis, Golf & Boxing 0.55% 5.61x
Military & Law Enforcement 6.10% 5.46x
Florida College Athletics 0.40% 5.42x
Upstate New York State Athletics 0.02% 5.31x
Assorted Topics (Viral Media, Paid Traffic) 6.27% 5.16x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male