Dstillery Audiences

SPORTS FANATICS

Audience Size: 10 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 10 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 19.32% 12.95x
San Francisco Giants Fans 23.19% 12.77x
NFL Fans 19.44% 12.52x
Los Angeles Rams Fans 18.11% 12.06x
Golden State Warriors Fans 18.47% 11.94x
Los Angeles Lakers Fans 18.87% 11.85x
Oakland Raiders Fans 18.27% 11.81x
ESPN Enthusiasts 18.12% 11.81x
Philadelphia 76ers Fans 19.60% 11.27x
MLB Fans 18.29% 11.26x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.80x
Calvin Klein 0.01% 1.61x
Everlane 0.01% 1.49x
Levi Strauss 0.02% 1.45x
Saint Laurent Paris 0.01% 1.31x
Supreme 0.01% 1.29x
The North Face 0.03% 1.28x
Columbia 0.01% 1.26x
Ralph Lauren 0.01% 1.24x
Club Monaco 0.01% 1.23x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is mccoveychronicles.com.

Website Composition Index
mccoveychronicles.com 1.43% 34.96x
ninernoise.com 1.11% 34.89x
faketeams.com 1.02% 34.71x
thesixersense.com 1.54% 34.66x
hoopshabit.com 3.99% 34.18x
libertyballers.com 1.89% 33.70x
beyondtheboxscore.com 3.19% 33.56x
nflspinzone.com 3.64% 33.43x
thegoodphight.com 1.43% 33.37x
ninersnation.com 6.70% 33.02x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 12.01% 10.70x
Assorted Topics (Viral Media, Paid Traffic) 3.37% 9.77x
Latest Sports News 40.65% 9.60x
News Cluster 25.28% 9.00x
San Francisco Bay Area Cluster 13.41% 8.77x
Pac 12 Sports 1.50% 8.31x
Northern California Cluster 7.63% 8.23x
Cars, Travel & Food 0.38% 8.21x
San Francisco Tourism 1.27% 8.14x
Local & Travel England - Northern England 0.05% 7.84x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male