Dstillery Audiences

SPORTS FANATICS

Audience Size: 8.4 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
Olympic Sports Enthusiasts 19.35% 8.95x
San Francisco 49ers Fans 18.95% 8.81x
ESPN Enthusiasts 13.14% 8.75x
Beijing 2022 Winter Olympics Digital Spectators 19.08% 8.63x
NFL Fans 16.71% 8.49x
Tampa Bay Buccaneers Fans 15.43% 8.31x
Houston Texans Fans 16.59% 8.24x
Los Angeles Rams Fans 14.26% 8.22x
Miami Dolphins Fans 16.79% 8.22x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.07x
Gymboree 0.02% 1.04x
Express 0.01% 1.03x
Urban Outfitters 0.01% 1.00x
Maurices 0.03% 0.99x
Zumiez 0.02% 0.99x
Aeropostale 0.01% 0.98x
H&M 0.01% 0.96x
Mens Wearhouse 0.01% 0.96x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is profootballrumors.com.

Website Composition Index
profootballrumors.com 1.00% 17.86x
ninersnation.com 3.69% 17.37x
libertyballers.com 1.34% 17.28x
ninernoise.com 1.73% 16.87x
bloggingtheboys.com 5.08% 16.82x
baltimorebeatdown.com 1.03% 16.74x
hoopshabit.com 1.41% 16.56x
thefalcoholic.com 1.50% 16.45x
ramblinfan.com 1.28% 16.42x
nflspinzone.com 3.52% 16.40x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Motorsports.

Content Affinity Composition Index
Motorsports 0.13% 6.29x
Latest Sports News 38.99% 6.22x
Fantasy Sports 11.16% 6.00x
Golf Travel & Gear 1.90% 5.62x
Texas University Athletics 2.39% 5.56x
Gossip & Rumors 20.13% 5.46x
Illinois College Sports 0.20% 5.45x
Assorted Topics (Viral Media, Paid Traffic) 4.82% 5.44x
Florida College Athletics 0.28% 5.41x
Tennis, Golf & Boxing 0.34% 5.39x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male