Explore the Sports Fanatics Audience
Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 million unique devices whose actions qualify for the Sports Fanatics audience.
INTERESTS
The Sports Fanatics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.
| Interest | Composition | Index |
| Miami Heat Fans | 23.36% | 9.05x |
| NFL Fans | 16.56% | 7.60x |
| Olympic Sports Enthusiasts | 18.96% | 7.47x |
| ESPN Enthusiasts | 17.15% | 7.44x |
| San Francisco 49ers Fans | 15.56% | 7.41x |
| San Francisco Giants Fans | 20.44% | 7.39x |
| MLB Fans | 15.81% | 7.26x |
| Los Angeles Lakers Fans | 19.16% | 7.19x |
| Los Angeles Rams Fans | 15.93% | 7.17x |
| Philadelphia 76ers Fans | 19.52% | 7.14x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Curious about what else the Sports Fanatics audience is interested in?
Sign Up
APPAREL RETAILERS
The Sports Fanatics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports Fanatics audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.10x |
| Gymboree | 0.02% | 1.10x |
| Jos A. Bank Clothiers | 0.02% | 1.09x |
| Mens Wearhouse | 0.03% | 1.09x |
| White House Black Market | 0.02% | 1.09x |
| Eddie Bauer | 0.01% | 1.08x |
| Talbots | 0.02% | 1.08x |
| H&M | 0.01% | 1.08x |
| Journeys | 0.03% | 1.07x |
| Banana Republic | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Want to find more of the Sports Fanatics audience in the real world?
Sign Up
WEBSITES
The Sports Fanatics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports Fanatics audience is thescore.com.
| Website | Composition | Index |
| thescore.com | 1.31% | 13.98x |
| withthefirstpick.com | 1.51% | 13.80x |
| bulletsforever.com | 1.36% | 13.73x |
| thesixersense.com | 1.11% | 13.71x |
| thelandryhat.com | 2.31% | 13.67x |
| hoopshabit.com | 1.80% | 13.66x |
| thegoodphight.com | 1.01% | 13.65x |
| ninernoise.com | 1.59% | 13.63x |
| ramblinfan.com | 1.24% | 13.58x |
| peachtreehoops.com | 1.41% | 13.57x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Want to see more of the websites the Sports Fanatics audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports Fanatics audience is Motorsports.
| Content Affinity | Composition | Index |
| Motorsports | 0.28% | 6.21x |
| Latest Sports News | 42.41% | 6.01x |
| Gossip & Rumors | 14.15% | 6.00x |
| Institutional Investing | 0.02% | 5.91x |
| Horse Racing | 0.09% | 5.85x |
| Upstate New York State Athletics | 0.01% | 5.79x |
| Fantasy Sports | 9.16% | 5.71x |
| Florida College Athletics | 0.33% | 5.63x |
| Tennis, Golf & Boxing | 0.46% | 5.61x |
| Illinois College Sports | 0.14% | 5.61x |
Composition Percentage:
The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Want to see more of the Content Affinities the Sports Fanatics audience visits?
Sign Up
DEMOGRAPHICS
The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Sports Fanatics audience?
Sign Up