Dstillery Audiences

SPORTS FANATICS

Audience Size: 12.1 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 21.56% 8.12x
ESPN Enthusiasts 21.76% 7.88x
Olympic Sports Enthusiasts 24.14% 7.82x
MLB Fans 19.85% 7.77x
San Francisco 49ers Fans 21.13% 7.75x
San Francisco Giants Fans 24.67% 7.74x
Los Angeles Rams Fans 20.39% 7.46x
Philadelphia 76ers Fans 22.93% 7.34x
Las Vegas Raiders Fans 21.38% 7.29x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Maurices.

Location Composition Index
Maurices 0.02% 1.08x
Victoria's Secret 0.02% 1.08x
Carhartt 0.14% 1.03x
Mens Wearhouse 0.01% 1.01x
Journeys 0.01% 0.90x
Old Navy 0.01% 0.87x
The Childrens Place 0.01% 0.86x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ramblinfan.com.

Website Composition Index
ramblinfan.com 1.02% 16.64x
thesixersense.com 1.06% 16.63x
nflspinzone.com 4.28% 16.60x
ninersnation.com 3.70% 16.59x
knbr.com 1.73% 16.54x
justblogbaby.com 1.32% 16.52x
ninernoise.com 1.25% 16.50x
beyondtheboxscore.com 1.02% 16.50x
hoopshabit.com 2.16% 16.49x
thelandryhat.com 2.63% 16.45x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.07% 7.13x
Gossip & Rumors 12.85% 7.13x
Motorsports 0.49% 6.79x
Tennis, Golf & Boxing 1.32% 6.68x
Pac 12 Sports 0.18% 6.63x
Florida College Athletics 0.68% 6.55x
Southeast College Athletics 0.27% 6.43x
Virginia Athletics 0.08% 6.34x
Fantasy Sports 11.90% 6.32x
Horse Racing 0.37% 6.30x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male