Dstillery Audiences

SPORTS FANATICS

Audience Size: 9.4 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 9.4 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
San Francisco 49ers Fans 20.16% 7.75x
Beijing 2022 Winter Olympics Digital Spectators 19.68% 7.66x
Olympic Sports Enthusiasts 16.26% 7.65x
ESPN Enthusiasts 16.30% 7.61x
NFL Fans 19.00% 7.48x
Los Angeles Rams Fans 14.60% 7.37x
Tampa Bay Buccaneers Fans 18.54% 7.32x
Houston Texans Fans 18.72% 7.31x
Miami Dolphins Fans 18.71% 7.31x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Talbots.

Location Composition Index
Talbots 0.01% 1.21x
White House Black Market 0.02% 1.20x
Chicos 0.02% 1.17x
H&M 0.02% 1.14x
Lane Bryant 0.01% 1.14x
Forever 21 0.01% 1.11x
Gap 0.02% 1.10x
Mens Wearhouse 0.02% 1.10x
LOFT 0.02% 1.08x
J. Crew 0.01% 1.06x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ninersnation.com.

Website Composition Index
ninersnation.com 4.16% 14.12x
libertyballers.com 1.81% 14.04x
ninernoise.com 2.03% 13.90x
hogshaven.com 2.65% 13.87x
ramblinfan.com 1.52% 13.84x
bloggingtheboys.com 5.79% 13.82x
thephinsider.com 2.41% 13.82x
thefalcoholic.com 1.74% 13.82x
hoopshabit.com 1.46% 13.75x
nflspinzone.com 4.50% 13.74x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 7.19% 6.43x
Motorsports 0.15% 5.97x
Latest Sports News 42.06% 5.84x
Illinois College Sports 0.22% 5.43x
Pac 12 Sports 0.58% 5.41x
Upstate New York State Athletics 0.02% 5.40x
Virginia Athletics 0.05% 5.39x
Southeast College Athletics 0.66% 5.39x
College Sports 0.10% 5.33x
Military & Law Enforcement 4.97% 5.19x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male