Dstillery Audiences

SPORTS FANATICS

Audience Size: 12.4 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is San Francisco Giants Fans.

Interest Composition Index
San Francisco Giants Fans 16.69% 11.10x
San Francisco 49ers Fans 14.56% 11.09x
Los Angeles Lakers Fans 14.96% 10.88x
NFL Fans 15.28% 10.76x
Golden State Warriors Fans 14.24% 10.55x
Los Angeles Rams Fans 13.34% 10.55x
Oakland Raiders Fans 13.83% 10.37x
Philadelphia 76ers Fans 15.28% 10.32x
ESPN Enthusiasts 14.20% 10.25x
Boston Celtics Fans 14.64% 10.07x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Everlane.

Location Composition Index
Everlane 0.01% 1.69x
Supreme 0.02% 1.41x
The North Face 0.03% 1.40x
Jos A. Bank Clothiers 0.39% 1.34x
Club Monaco 0.02% 1.33x
Bonobos 0.08% 1.32x
Patagonia 0.02% 1.30x
Uniqlo 0.02% 1.27x
Topshop 0.02% 1.22x
Armani 0.05% 1.21x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ninernoise.com.

Website Composition Index
ninernoise.com 1.15% 22.62x
beyondtheboxscore.com 2.77% 22.41x
libertyballers.com 1.69% 22.36x
ninersnation.com 5.11% 22.21x
peachtreehoops.com 1.07% 22.18x
thesixersense.com 1.70% 22.15x
mccoveychronicles.com 1.60% 22.13x
justblogbaby.com 1.01% 22.08x
thegoodphight.com 1.39% 21.90x
hogshaven.com 1.74% 21.83x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 9.77% 8.07x
Latest Sports News 37.72% 7.23x
Pac 12 Sports 1.07% 7.08x
Assorted Topics (Viral Media, Paid Traffic) 4.23% 6.75x
Illinois College Sports 0.26% 6.73x
News Cluster 26.48% 6.66x
San Francisco Bay Area Cluster 12.46% 6.66x
Sports Apparel 0.33% 6.38x
Cars, Travel & Food 0.23% 6.20x
Alternative Streaming Services 0.13% 6.20x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male