Dstillery Audiences

SPORTS FANATICS

Audience Size: 17.5 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 17.5 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
San Francisco Giants Fans 22.56% 7.90x
San Francisco 49ers Fans 20.07% 7.80x
NFL Fans 19.93% 7.77x
ESPN Enthusiasts 19.85% 7.47x
Los Angeles Rams Fans 19.12% 7.42x
Los Angeles Lakers Fans 19.59% 7.38x
Philadelphia 76ers Fans 19.96% 7.32x
MLB Fans 18.55% 7.31x
Oakland Raiders Fans 19.39% 7.30x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.39x
Bonobos 0.01% 1.21x
REI 0.01% 1.20x
Ann Taylor 0.02% 1.15x
Tommy Bahama 0.01% 1.14x
Brooks Brothers 0.03% 1.10x
Uniqlo 0.01% 1.09x
The North Face 0.02% 1.08x
Chicos 0.05% 1.08x
Lululemon 0.04% 1.08x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is mccoveychronicles.com.

Website Composition Index
mccoveychronicles.com 1.07% 14.02x
ninernoise.com 1.58% 13.85x
thesixersense.com 1.10% 13.82x
hoopshabit.com 2.74% 13.81x
nflspinzone.com 4.86% 13.76x
thelandryhat.com 3.50% 13.75x
beyondtheboxscore.com 1.76% 13.68x
justblogbaby.com 1.74% 13.64x
lonestarball.com 1.30% 13.51x
hogshaven.com 2.52% 13.50x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 13.33% 6.00x
Illinois College Sports 0.14% 5.86x
Latest Sports News 40.26% 5.67x
Pac 12 Sports 0.53% 5.63x
Gossip & Rumors 13.21% 5.62x
San Francisco Bay Area Cluster 10.37% 5.54x
Assorted Topics (Viral Media, Paid Traffic) 5.43% 5.53x
Texas University Athletics 3.59% 5.29x
Northern California Cluster 6.52% 5.27x
Tennis, Golf & Boxing 2.95% 5.24x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male