Dstillery Audiences

SPORTS FANATICS

Audience Size: 9 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 20.74% 13.40x
NFL Fans 19.68% 12.74x
Golden State Warriors Fans 18.52% 12.48x
Los Angeles Rams Fans 18.47% 12.32x
Miami Heat Fans 0.34% 12.18x
Oakland Raiders Fans 20.38% 11.95x
MLB Fans 17.87% 11.36x
Philadelphia 76ers Fans 19.96% 11.30x
Cincinnati Bengals Fans 16.82% 11.05x
Milwaukee Bucks Fans 18.62% 10.91x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.55x
Uniqlo 0.01% 1.43x
Saint Laurent Paris 0.01% 1.37x
Urban Outfitters 0.05% 1.33x
Calvin Klein 0.01% 1.31x
Patagonia 0.01% 1.31x
H&M 0.04% 1.31x
Free People 0.02% 1.30x
Lorna Jane 0.01% 1.29x
Gymboree 0.03% 1.28x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is cowbellkingdom.com.

Website Composition Index
cowbellkingdom.com 0.17% 42.67x
winbuzzer.com 0.05% 41.55x
mydish.com 0.04% 40.92x
warriorsworld.net 0.16% 39.81x
thesixersense.com 1.59% 39.63x
mfgday.com 0.04% 39.40x
mccoveychronicles.com 1.73% 39.38x
mossyoakproperties.com 0.04% 39.16x
faketeams.com 1.11% 39.12x
justblogbaby.com 0.86% 39.01x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 2.65% 10.13x
Fantasy Sports 13.21% 9.71x
Latest Sports News 42.76% 9.46x
News Cluster 14.76% 8.88x
San Francisco Bay Area Cluster 13.31% 8.75x
Pac 12 Sports 1.36% 8.52x
Northern California Cluster 7.00% 8.41x
Illinois College Sports 0.18% 8.39x
Sports News - Team Specific 59.96% 7.80x
Tennis, Golf & Boxing 4.67% 7.55x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999