Dstillery Audiences

SPORTS FANATICS

Audience Size: 17.9 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 17.9 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
NFL Fans 17.59% 8.02x
San Francisco Giants Fans 24.05% 7.94x
San Francisco 49ers Fans 19.75% 7.92x
ESPN Enthusiasts 17.06% 7.75x
Olympic Sports Enthusiasts 20.82% 7.61x
MLB Fans 16.54% 7.59x
Los Angeles Rams Fans 17.95% 7.58x
Philadelphia 76ers Fans 18.71% 7.51x
Los Angeles Lakers Fans 19.97% 7.41x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.29x
The North Face 0.01% 1.26x
Jos A. Bank Clothiers 0.03% 1.20x
Talbots 0.02% 1.18x
Madewell 0.01% 1.17x
Gymboree 0.03% 1.15x
Chicos 0.03% 1.14x
Free People 0.01% 1.13x
Forever 21 0.02% 1.13x
White House Black Market 0.03% 1.12x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is thesixersense.com.

Website Composition Index
thesixersense.com 1.05% 13.29x
ninernoise.com 1.53% 13.22x
thelandryhat.com 3.30% 13.17x
nflspinzone.com 5.22% 13.17x
justblogbaby.com 1.64% 13.15x
hoopshabit.com 2.70% 13.14x
hogshaven.com 2.38% 13.03x
beyondtheboxscore.com 1.82% 12.99x
knbr.com 2.68% 12.96x
ninersnation.com 6.12% 12.94x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 12.41% 6.30x
Illinois College Sports 0.13% 6.07x
Gossip & Rumors 13.69% 5.86x
Pac 12 Sports 0.44% 5.86x
San Francisco Bay Area Cluster 9.37% 5.76x
Latest Sports News 40.15% 5.74x
Assorted Topics (Viral Media, Paid Traffic) 5.50% 5.67x
Cars, Travel & Food 0.06% 5.57x
Tennis, Golf & Boxing 2.66% 5.54x
Texas University Athletics 3.47% 5.40x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male