Dstillery Audiences

SPORTS FANATICS

Audience Size: 9.6 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 9.6 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 20.08% 12.64x
San Francisco Giants Fans 24.17% 12.20x
NFL Fans 19.74% 12.11x
Golden State Warriors Fans 18.31% 11.76x
Los Angeles Rams Fans 18.62% 11.69x
Miami Heat Fans 22.18% 11.57x
Oakland Raiders Fans 19.55% 11.36x
MLB Fans 18.25% 10.87x
Philadelphia 76ers Fans 20.39% 10.65x
Cincinnati Bengals Fans 17.07% 10.57x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.47x
Everlane 0.00% 1.44x
Lorna Jane 0.01% 1.39x
Uniqlo 0.02% 1.39x
Club Monaco 0.01% 1.34x
Patagonia 0.01% 1.26x
Gymboree 0.04% 1.24x
Levi Strauss 0.01% 1.23x
Saint Laurent Paris 0.01% 1.23x
Urban Outfitters 0.05% 1.23x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is mccoveychronicles.com.

Website Composition Index
mccoveychronicles.com 1.54% 36.51x
faketeams.com 1.05% 36.16x
thesixersense.com 1.61% 35.89x
ninernoise.com 1.02% 35.81x
libertyballers.com 1.81% 35.76x
thegoodphight.com 1.25% 35.38x
nflspinzone.com 3.75% 35.27x
hoopshabit.com 4.65% 35.25x
beyondtheboxscore.com 3.12% 34.76x
ninersnation.com 6.04% 34.34x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Assorted Topics #11662 (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.16% 9.74x
Fantasy Sports 13.01% 9.68x
Latest Sports News 43.08% 9.01x
San Francisco Bay Area Cluster 13.36% 8.46x
News Cluster 21.91% 8.44x
Pac 12 Sports 1.44% 8.36x
Northern California Cluster 7.91% 8.04x
Illinois College Sports 0.25% 7.66x
Cars, Travel & Food 0.50% 7.49x
Tennis, Golf & Boxing 4.21% 7.45x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male