Dstillery Audiences

SPORTS FANATICS

Audience Size: 12.5 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is San Francisco 49ers Fans.

Interest Composition Index
San Francisco 49ers Fans 23.64% 9.64x
San Francisco Giants Fans 26.47% 9.63x
NFL Fans 23.52% 9.49x
Miami Heat Fans 23.36% 9.05x
Los Angeles Rams Fans 22.08% 9.04x
Golden State Warriors Fans 22.71% 9.03x
ESPN Enthusiasts 23.55% 9.01x
Los Angeles Lakers Fans 23.13% 8.87x
Oakland Raiders Fans 22.45% 8.83x
MLB Fans 22.87% 8.79x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Supreme.

Location Composition Index
Supreme 0.01% 1.56x
Bonobos 0.10% 1.30x
Jos A. Bank Clothiers 0.33% 1.30x
The North Face 0.02% 1.24x
Mens Wearhouse 0.52% 1.21x
Club Monaco 0.01% 1.20x
Uniqlo 0.02% 1.19x
Topshop 0.02% 1.19x
White House Black Market 0.35% 1.17x
Urban Outfitters 0.05% 1.16x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is libertyballers.com.

Website Composition Index
libertyballers.com 1.20% 21.00x
thesixersense.com 1.34% 20.81x
mccoveychronicles.com 1.58% 20.52x
hoopshabit.com 3.77% 20.50x
beyondtheboxscore.com 2.06% 20.41x
thegoodphight.com 1.25% 20.35x
nflspinzone.com 3.84% 20.34x
ninernoise.com 1.30% 20.34x
ninersnation.com 4.98% 20.19x
thelandryhat.com 2.42% 20.06x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Pac 12 Sports.

Content Affinity Composition Index
Pac 12 Sports 0.87% 6.95x
Fantasy Sports 13.25% 6.93x
Illinois College Sports 0.24% 6.85x
Latest Sports News 40.72% 6.75x
Sports Apparel 0.28% 6.56x
San Francisco Bay Area Cluster 12.69% 6.34x
Assorted Topics (Viral Media, Paid Traffic) 5.25% 6.31x
Local & Travel England - Northern England 0.06% 6.16x
Cars, Travel & Food 0.20% 6.09x
Los Angeles Cluster 0.21% 5.95x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male