Dstillery Audiences

SPORTS FANATICS

Audience Size: 7.3 Million Devices

Explore the Sports Fanatics Audience

Below you'll find more information about the Sports Fanatics audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Sports Fanatics audience.

Dstillery Crafted Audiences

INTERESTS

The Sports Fanatics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports Fanatics audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 23.36% 9.05x
San Francisco 49ers Fans 18.21% 8.99x
Olympic Sports Enthusiasts 23.64% 8.99x
ESPN Enthusiasts 11.34% 8.95x
New England Patriots Fans 23.25% 8.85x
NFL Fans 16.16% 8.68x
Beijing 2022 Winter Olympics Digital Spectators 20.31% 8.46x
Tennessee Titans Fans 27.75% 8.44x
Tampa Bay Buccaneers Fans 14.65% 8.43x
Houston Texans Fans 15.88% 8.38x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Interest attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports Fanatics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports Fanatics audience is Maurices.

Location Composition Index
Maurices 0.02% 0.87x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Location attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports Fanatics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports Fanatics audience is ninersnation.com.

Website Composition Index
ninersnation.com 3.35% 17.37x
thefalcoholic.com 1.24% 17.12x
bloggingtheboys.com 5.03% 17.09x
hogshaven.com 2.30% 17.03x
thephinsider.com 2.53% 16.95x
twinsdaily.com 1.21% 16.68x
nflspinzone.com 3.04% 16.66x
hoopshabit.com 1.23% 16.43x
ramblinfan.com 1.06% 16.10x
thelandryhat.com 5.32% 15.74x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Web attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports Fanatics audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 10.78% 6.19x
Latest Sports News 38.04% 5.93x
Motorsports 0.11% 5.62x
Golf Travel & Gear 1.43% 5.60x
Texas University Athletics 1.88% 5.57x
News Cluster 22.66% 5.45x
Assorted Topics (Viral Media, Paid Traffic) 4.18% 5.42x
Illinois College Sports 0.17% 5.35x
Florida College Athletics 0.21% 5.33x
Pac 12 Sports 0.56% 5.26x
Composition Percentage: The overlap percentage between the Sports Fanatics audience and the Content Affinity attribute.
Index: A comparison of the Sports Fanatics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports Fanatics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male