SPORTS NEWS - TEAM SPECIFIC

Audience Size: 15.1 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is NFL Fans.

Interest	Composition	Index
NFL Fans	14.10%	8.75x
March Madness Enthusiasts	12.80%	8.49x
Los Angeles Rams Fans	13.27%	8.43x
Miami Heat Fans	15.79%	8.33x
MLB Fans	13.82%	8.32x
San Francisco 49ers Fans	13.03%	8.29x
Cincinnati Bengals Fans	13.25%	8.29x
New York Jets Fans	14.23%	8.12x
NBA Fans	13.98%	8.07x
Ohio State Buckeyes Fans	14.57%	8.06x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.01%	1.42x
American Apparel	0.03%	1.27x
Express Outlets	0.00%	1.26x
Urban Outfitters	0.05%	1.24x
Hugo Boss	0.02%	1.23x
Talbots	0.06%	1.22x
Lululemon	0.06%	1.22x
Everlane	0.00%	1.22x
Patagonia	0.01%	1.20x
Madewell	0.02%	1.20x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is minorleagueball.com.

Website	Composition	Index
minorleagueball.com	1.75%	22.95x
mlbdailydish.com	1.57%	22.64x
awfulannouncing.com	1.56%	22.29x
dawgsbynature.com	1.46%	22.14x
calltothepen.com	1.20%	22.06x
blazersedge.com	1.48%	21.92x
nflmocks.com	1.10%	21.90x
overthemonster.com	1.52%	21.61x
blackshoediaries.com	1.21%	21.46x
blessyouboys.com	1.04%	21.44x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	10.85%	8.07x
Illinois College Sports	0.27%	8.05x
Latest Sports News	37.28%	7.80x
Pac 12 Sports	1.29%	7.49x
Southeast College Athletics	1.13%	7.28x
Upstate New York State Athletics	0.13%	7.27x
Florida College Athletics	2.61%	7.21x
Virginia Athletics	0.33%	7.17x
Sports Fanatics	38.74%	7.00x
Lacrosse College Athletics	0.85%	6.88x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male