SPORTS NEWS - TEAM SPECIFIC

Audience Size: 20.8 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 20.8 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	16.07%	7.30x
NFL Fans	15.89%	7.25x
MLB Fans	15.42%	7.08x
NCAA Football Fans	15.78%	6.98x
Los Angeles Rams Fans	16.48%	6.96x
College Football Fans	15.57%	6.95x
NCAA Fans	14.00%	6.88x
Cincinnati Bengals Fans	15.50%	6.88x
March Madness Enthusiasts	15.83%	6.85x
Boston Celtics Fans	16.18%	6.85x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Brooks Brothers.

Location	Composition	Index
Brooks Brothers	0.02%	1.27x
The North Face	0.01%	1.26x
Jos A. Bank Clothiers	0.03%	1.24x
Talbots	0.02%	1.21x
Free People	0.01%	1.19x
Chicos	0.03%	1.19x
Lululemon	0.02%	1.15x
Gymboree	0.03%	1.15x
Madewell	0.01%	1.14x
Urban Outfitters	0.02%	1.14x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is turfshowtimes.com.

Website	Composition	Index
turfshowtimes.com	1.48%	11.30x
nflmocks.com	3.84%	11.30x
overthemonster.com	1.20%	11.30x
calltothepen.com	1.72%	11.25x
patspulpit.com	3.12%	11.21x
dodgerblue.com	1.92%	11.21x
metsmerizedonline.com	1.26%	11.18x
dawgsbynature.com	1.36%	11.18x
saturdayblitz.com	1.97%	11.14x
steelersdepot.com	1.28%	11.14x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.14%	6.70x
Southeast College Athletics	0.55%	6.24x
Fantasy Sports	12.25%	6.22x
Pac 12 Sports	0.46%	6.18x
Florida College Athletics	1.52%	6.05x
Virginia Athletics	0.17%	6.00x
College Sports	0.55%	5.84x
Upstate New York State Athletics	0.07%	5.75x
Latest Sports News	40.20%	5.75x
Tennis, Golf & Boxing	2.73%	5.68x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male