SPORTS NEWS - TEAM SPECIFIC

Audience Size: 16.2 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	19.99%	8.35x
NFL Fans	19.70%	8.29x
MLB Fans	18.13%	8.06x
Los Angeles Rams Fans	19.55%	7.86x
NCAA Football Fans	19.23%	7.81x
College Football Fans	19.37%	7.81x
NCAA Fans	17.82%	7.79x
Olympic Sports Enthusiasts	22.10%	7.74x
San Francisco 49ers Fans	19.46%	7.65x
Cincinnati Bengals Fans	18.68%	7.60x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.01%	1.15x
Victoria's Secret	0.01%	1.10x
Journeys	0.01%	1.09x
Maurices	0.02%	1.08x
Carhartt	0.16%	1.06x
Old Navy	0.01%	1.02x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is nflmocks.com.

Website	Composition	Index
nflmocks.com	3.75%	13.54x
dodgerblue.com	1.42%	13.37x
saturdayblitz.com	1.84%	13.27x
turfshowtimes.com	1.44%	13.21x
milehighreport.com	2.30%	13.19x
calltothepen.com	1.71%	13.18x
withthefirstpick.com	2.24%	13.18x
lasportshub.com	1.41%	13.17x
metsmerizedonline.com	1.17%	13.14x
silverandblackpride.com	1.71%	13.12x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.12%	7.87x
Southeast College Athletics	0.47%	7.52x
Florida College Athletics	1.25%	7.43x
Pac 12 Sports	0.29%	7.41x
Fantasy Sports	11.87%	7.35x
Virginia Athletics	0.15%	7.25x
College Sports	0.46%	7.14x
Upstate New York State Athletics	0.06%	7.13x
Tennis, Golf & Boxing	2.32%	6.84x
New England & Ivy League Sports	0.81%	6.70x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male