SPORTS NEWS - TEAM SPECIFIC

Audience Size: 19.1 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 19.1 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	18.11%	7.73x
NFL Fans	18.03%	7.61x
MLB Fans	16.87%	7.44x
Los Angeles Rams Fans	17.15%	7.34x
NCAA Football Fans	18.00%	7.27x
Football Enthusiasts	18.43%	7.24x
Boston Celtics Fans	17.70%	7.20x
Baseball Enthusiasts	17.01%	7.18x
Cincinnati Bengals Fans	16.54%	7.18x
March Madness Enthusiasts	17.57%	7.17x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Bonobos.

Location	Composition	Index
Bonobos	0.10%	1.32x
Jos A. Bank Clothiers	0.32%	1.29x
White House Black Market	0.40%	1.24x
Mens Wearhouse	0.50%	1.22x
Topshop	0.02%	1.19x
Johnston and Murphy	0.58%	1.19x
Ann Taylor	0.02%	1.14x
Buckle	0.29%	1.13x
Uniqlo	0.02%	1.11x
J. Crew	0.02%	1.10x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is nflmocks.com.

Website	Composition	Index
nflmocks.com	1.59%	14.44x
footballmaven.io	1.16%	14.34x
calltothepen.com	1.29%	14.25x
overthemonster.com	1.17%	14.23x
blazersedge.com	1.30%	14.16x
silverscreenandroll.com	4.48%	14.12x
revengeofthebirds.com	1.02%	14.11x
lombardiave.com	1.28%	14.10x
metsmerizedonline.com	1.07%	13.98x
patspulpit.com	3.24%	13.97x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.20%	6.89x
Sports Apparel	0.21%	6.31x
Southeast College Athletics	0.78%	6.26x
Pac 12 Sports	0.66%	6.25x
Fantasy Sports	12.35%	6.14x
Latest Sports News	37.20%	6.09x
Upstate New York State Athletics	0.09%	6.02x
Virginia Athletics	0.23%	5.91x
Florida College Athletics	1.91%	5.89x
College Sports	0.69%	5.65x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male