SPORTS NEWS - TEAM SPECIFIC

Audience Size: 19.4 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 19.4 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is Miami Heat Fans.

Interest	Composition	Index
Miami Heat Fans	17.09%	6.67x
ESPN Enthusiasts	10.76%	5.52x
NFL Fans	10.78%	5.47x
NCAA Football Fans	10.43%	5.41x
Boston Celtics Fans	11.18%	5.40x
March Madness Enthusiasts	9.89%	5.40x
Brooklyn Nets Fans	11.29%	5.39x
New York Knicks Fans	10.69%	5.38x
MLB Fans	10.90%	5.37x
Los Angeles Rams Fans	9.87%	5.37x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Supreme.

Location	Composition	Index
Supreme	0.02%	1.36x
Jos A. Bank Clothiers	0.41%	1.29x
Bonobos	0.08%	1.27x
Johnston and Murphy	0.18%	1.25x
Intermix	0.01%	1.23x
Urban Outfitters	0.06%	1.21x
Ann Taylor	0.04%	1.21x
LL Bean	0.01%	1.17x
The North Face	0.03%	1.16x
White House Black Market	0.26%	1.16x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is dawgsbynature.com.

Website	Composition	Index
dawgsbynature.com	1.05%	12.40x
calltothepen.com	1.26%	12.31x
nflmocks.com	1.40%	12.29x
maizenbrew.com	1.25%	12.19x
acmepackingcompany.com	1.57%	12.19x
overthemonster.com	1.18%	12.18x
turfshowtimes.com	1.03%	12.15x
landgrantholyland.com	1.23%	12.12x
patspulpit.com	2.59%	12.10x
blazersedge.com	1.69%	12.06x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.23%	4.93x
Fantasy Sports	7.56%	4.88x
Southeast College Athletics	0.91%	4.68x
Pac 12 Sports	0.92%	4.63x
Upstate New York State Athletics	0.08%	4.59x
Latest Sports News	32.20%	4.59x
Florida College Athletics	2.08%	4.56x
Virginia Athletics	0.24%	4.50x
College Sports	0.69%	4.41x
Lacrosse College Athletics	0.50%	4.39x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male