SPORTS NEWS - TEAM SPECIFIC

Audience Size: 12.9 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	13.62%	6.97x
NFL Fans	15.43%	6.89x
Miami Dolphins Fans	15.39%	6.85x
San Francisco 49ers Fans	15.56%	6.84x
Houston Texans Fans	14.94%	6.80x
Beijing 2022 Winter Olympics Digital Spectators	16.19%	6.78x
Dallas Cowboys Fans	16.08%	6.71x
Carolina Panthers Fans	16.36%	6.69x
Los Angeles Rams Fans	12.73%	6.68x
NCAA Fans	13.75%	6.68x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.22x
Jos A. Bank Clothiers	0.01%	1.15x
Banana Republic	0.01%	1.08x
White House Black Market	0.01%	1.06x
LOFT	0.01%	1.05x
Mens Wearhouse	0.02%	1.04x
Express	0.01%	1.02x
Carhartt	0.16%	1.01x
Gap	0.01%	0.98x
Lane Bryant	0.01%	0.97x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is landgrantholyland.com.

Website	Composition	Index
landgrantholyland.com	1.45%	11.55x
maizenbrew.com	2.62%	11.52x
stampedeblue.com	1.99%	11.50x
poundingtherock.com	1.35%	11.50x
turfshowtimes.com	2.36%	11.49x
talkingchop.com	1.91%	11.49x
blazersedge.com	2.40%	11.42x
acmepackingcompany.com	3.17%	11.41x
truebluela.com	1.48%	11.39x
profootballrumors.com	1.79%	11.38x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	7.17%	6.12x
College Sports	0.14%	5.89x
Illinois College Sports	0.28%	5.88x
Southeast College Athletics	0.82%	5.85x
Virginia Athletics	0.07%	5.81x
Upstate New York State Athletics	0.02%	5.77x
Latest Sports News	40.78%	5.73x
Pac 12 Sports	0.71%	5.71x
Florida College Athletics	0.46%	5.60x
New England & Ivy League Sports	0.44%	5.38x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male