SPORTS NEWS - TEAM SPECIFIC

Audience Size: 16.7 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 16.7 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	14.86%	8.83x
NFL Fans	14.61%	8.56x
Los Angeles Rams Fans	13.27%	8.29x
MLB Fans	14.02%	8.17x
San Francisco 49ers Fans	13.32%	8.14x
March Madness Enthusiasts	14.50%	8.13x
Cincinnati Bengals Fans	13.63%	8.13x
Brooklyn Nets Fans	15.20%	8.12x
Los Angeles Lakers Fans	14.23%	8.10x
New York Knicks Fans	14.64%	8.02x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is LL Bean.

Location	Composition	Index
LL Bean	0.01%	1.40x
Patagonia	0.02%	1.28x
Calvin Klein	0.01%	1.27x
Ann Taylor	0.03%	1.26x
LOFT	0.06%	1.26x
Jos A. Bank Clothiers	0.18%	1.25x
Saint Laurent Paris	0.01%	1.23x
Madewell	0.02%	1.22x
Armani	0.03%	1.20x
Ralph Lauren	0.01%	1.20x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is minorleagueball.com.

Website	Composition	Index
minorleagueball.com	1.34%	23.18x
mlbdailydish.com	1.25%	22.99x
awfulannouncing.com	1.07%	22.76x
dawgsbynature.com	1.36%	22.26x
nflmocks.com	1.11%	22.19x
calltothepen.com	1.27%	22.14x
saturdayblitz.com	1.26%	22.11x
blackshoediaries.com	1.04%	21.99x
overthemonster.com	1.34%	21.91x
maizenbrew.com	1.52%	21.90x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Fantasy Sports.

Content Affinity	Composition	Index
Fantasy Sports	9.65%	8.18x
Latest Sports News	34.67%	7.80x
Illinois College Sports	0.36%	7.48x
Upstate New York State Athletics	0.13%	7.07x
Southeast College Athletics	1.22%	7.05x
Pac 12 Sports	1.31%	7.05x
Florida College Athletics	2.63%	6.98x
Virginia Athletics	0.36%	6.94x
Sports Fanatics	38.67%	6.81x
Lacrosse College Athletics	0.82%	6.75x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male