SPORTS NEWS - TEAM SPECIFIC

Audience Size: 14.4 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	16.12%	7.27x
NFL Fans	15.76%	7.23x
MLB Fans	14.67%	6.97x
Los Angeles Lakers Fans	18.42%	6.93x
Los Angeles Rams Fans	14.96%	6.89x
NCAA Football Fans	16.15%	6.88x
College Football Fans	16.48%	6.83x
San Francisco 49ers Fans	14.62%	6.82x
Notre Dame Fighting Irish Fans	16.74%	6.81x
Tampa Bay Buccaneers Fans	17.22%	6.79x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.02%	1.22x
Lululemon	0.01%	1.16x
Chicos	0.03%	1.15x
J. Crew	0.02%	1.10x
H&M	0.02%	1.10x
White House Black Market	0.03%	1.07x
Michael Kors	0.01%	1.06x
Talbots	0.01%	1.05x
LOFT	0.02%	1.05x
Coach	0.01%	1.05x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is nflmocks.com.

Website	Composition	Index
nflmocks.com	1.30%	14.02x
withthefirstpick.com	1.13%	13.92x
offtackleempire.com	1.20%	13.78x
profootballrumors.com	3.36%	13.75x
poundingtherock.com	1.68%	13.71x
brightsideofthesun.com	1.07%	13.71x
landgrantholyland.com	1.26%	13.69x
stampedeblue.com	1.67%	13.63x
turfshowtimes.com	2.28%	13.63x
metsmerizedonline.com	1.12%	13.62x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Virginia Athletics.

Content Affinity	Composition	Index
Virginia Athletics	0.06%	6.27x
Illinois College Sports	0.20%	6.10x
Upstate New York State Athletics	0.02%	6.07x
Fantasy Sports	10.00%	6.06x
Southeast College Athletics	0.49%	5.97x
Pac 12 Sports	0.59%	5.96x
Latest Sports News	42.61%	5.92x
College Sports	0.13%	5.86x
Florida College Athletics	0.32%	5.85x
Golf Travel & Gear	2.32%	5.47x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male