SPORTS NEWS - TEAM SPECIFIC

Audience Size: 20.8 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 20.8 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	17.80%	7.99x
NFL Fans	17.53%	7.90x
MLB Fans	16.69%	7.69x
Los Angeles Rams Fans	17.13%	7.61x
NCAA Football Fans	17.48%	7.54x
Cincinnati Bengals Fans	16.17%	7.45x
Football Enthusiasts	18.68%	7.42x
College Football Fans	17.41%	7.41x
Boston Celtics Fans	17.90%	7.40x
Baseball Enthusiasts	16.59%	7.40x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is Talbots.

Location	Composition	Index
Talbots	0.03%	1.19x
Jos A. Bank Clothiers	0.03%	1.18x
Madewell	0.02%	1.15x
Chicos	0.04%	1.14x
Brooks Brothers	0.02%	1.14x
Urban Outfitters	0.03%	1.13x
White House Black Market	0.04%	1.12x
Free People	0.02%	1.12x
LOFT	0.05%	1.10x
Lululemon	0.03%	1.10x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is overthemonster.com.

Website	Composition	Index
overthemonster.com	1.12%	14.17x
nflmocks.com	2.31%	14.14x
calltothepen.com	1.53%	14.08x
stampedeblue.com	1.01%	14.02x
patspulpit.com	3.32%	13.94x
metsmerizedonline.com	1.18%	13.93x
turfshowtimes.com	1.81%	13.90x
dawgsbynature.com	1.41%	13.88x
acmepackingcompany.com	2.13%	13.85x
lombardiave.com	1.41%	13.81x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.17%	7.13x
Fantasy Sports	12.80%	6.44x
Southeast College Athletics	0.71%	6.35x
Sports Apparel	0.22%	6.26x
Pac 12 Sports	0.60%	6.24x
Latest Sports News	39.24%	6.20x
Virginia Athletics	0.22%	5.99x
Florida College Athletics	1.86%	5.95x
Upstate New York State Athletics	0.09%	5.92x
Tennis, Golf & Boxing	3.27%	5.82x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male