SPORTS NEWS - TEAM SPECIFIC

Audience Size: 14.2 Million Devices

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Explore the Sports News - Team Specific Audience

Below you'll find more information about the Sports News - Team Specific audience, broken down in different categories based on their digital and physical behaviors. These are 14.2 million unique devices whose actions qualify for the Sports News - Team Specific audience.

INTERESTS

The Sports News - Team Specific audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News - Team Specific audience is ESPN Enthusiasts.

Interest	Composition	Index
ESPN Enthusiasts	18.07%	7.80x
NFL Fans	16.93%	7.74x
MLB Fans	16.56%	7.44x
Los Angeles Lakers Fans	19.02%	7.43x
Los Angeles Rams Fans	16.23%	7.30x
NCAA Football Fans	18.04%	7.27x
College Football Fans	17.65%	7.24x
Tennessee Titans Fans	18.55%	7.20x
San Francisco 49ers Fans	15.50%	7.19x
Olympic Sports Enthusiasts	18.53%	7.17x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Interest attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

APPAREL RETAILERS

The Sports News - Team Specific audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News - Team Specific audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.02%	1.24x
Chicos	0.02%	1.23x
Talbots	0.01%	1.18x
Forever 21	0.01%	1.14x
Jos A. Bank Clothiers	0.01%	1.13x
American Eagle Outfitters	0.02%	1.11x
Gap	0.02%	1.10x
H&M	0.01%	1.09x
Banana Republic	0.02%	1.07x
Old Navy	0.03%	1.06x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Location attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

WEBSITES

The Sports News - Team Specific audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News - Team Specific audience is nflmocks.com.

Website	Composition	Index
nflmocks.com	2.16%	13.40x
ganggreennation.com	1.00%	13.30x
postingandtoasting.com	1.06%	13.26x
stampedeblue.com	1.75%	13.26x
withthefirstpick.com	1.96%	13.25x
denverstiffs.com	1.14%	13.23x
revengeofthebirds.com	1.05%	13.23x
turfshowtimes.com	1.40%	13.21x
maizenbrew.com	1.96%	13.15x
dailynorseman.com	1.89%	13.15x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Web attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News - Team Specific audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	0.02%	7.00x
Virginia Athletics	0.10%	6.98x
Illinois College Sports	0.17%	6.84x
Fantasy Sports	9.04%	6.82x
Florida College Athletics	0.46%	6.75x
Pac 12 Sports	0.62%	6.69x
Southeast College Athletics	0.52%	6.66x
College Sports	0.18%	6.57x
New England & Ivy League Sports	0.36%	6.27x
Latest Sports News	44.14%	6.25x

Composition Percentage: The overlap percentage between the Sports News - Team Specific audience and the Content Affinity attribute.

Index: A comparison of the Sports News - Team Specific audience to the internet population.

DEMOGRAPHICS

The Sports News - Team Specific audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male