Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 2.5 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is NCAA Fans.

Interest Composition Index
NCAA Fans 34.46% 20.19x
College Football Fans 39.38% 20.16x
Olympics Fans 42.28% 19.73x
March Madness Enthusiasts 28.21% 18.51x
Duke Blue Devils Fans 29.49% 15.23x
Clemson Tigers Fans 31.89% 15.01x
MLB Fans 23.70% 14.14x
NCAA Football Fans 49.82% 13.54x
Big 12 Fans 24.15% 12.55x
Notre Dame Fighting Irish Fans 21.97% 12.15x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.19x
LOFT 0.05% 1.19x
Ann Taylor 0.02% 1.14x
Lululemon 0.06% 1.13x
Gymboree 0.04% 1.13x
Kate Spade 0.02% 1.11x
Columbia 0.01% 1.10x
Express 0.03% 1.10x
Zumiez 0.03% 1.08x
Chicos 0.05% 1.08x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hq4sports.com.

Website Composition Index
hq4sports.com 1.41% 124.76x
softball.com 2.06% 120.33x
teamexpress.com 2.68% 119.66x
flowrestling.org 2.59% 116.37x
hudl.com 2.17% 115.89x
cheapbats.com 2.42% 115.50x
footballamerica.com 1.25% 115.48x
baseballexpress.com 7.11% 110.59x
gc.com 2.00% 107.00x
avca.org 1.40% 105.66x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.17% 35.46x
Florida College Athletics 10.80% 29.80x
Upstate New York State Athletics 0.51% 29.37x
Lacrosse College Athletics 3.59% 28.94x
Southeast College Athletics 4.39% 28.29x
Virginia Athletics 1.27% 27.95x
Pac 12 Sports 4.38% 25.44x
College Sports 3.82% 25.12x
US Soccer 3.53% 20.09x
New England & Ivy League Sports 5.60% 18.44x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male