Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 605.6 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 605.6 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 56.71% 25.58x
High School Sports Researchers 62.45% 23.94x
Softball Enthusiasts 56.30% 19.86x
Olympics Fans 48.13% 19.78x
NCAA Fans 36.66% 18.55x
College Football Fans 40.69% 16.89x
NCAA Football Fans 40.10% 16.40x
March Madness Enthusiasts 37.83% 15.74x
Volleyball Enthusiasts 42.80% 15.17x
Duke Blue Devils Fans 34.82% 13.92x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.75x
American Eagle Outfitters 0.05% 1.54x
Eddie Bauer 0.02% 1.48x
Lululemon 0.02% 1.45x
Gap 0.05% 1.42x
Carhartt 0.61% 1.41x
LOFT 0.05% 1.40x
Dressbarn 0.05% 1.35x
Chicos 0.05% 1.35x
Coach 0.02% 1.28x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 4.15% 258.80x
trackwrestling.com 18.85% 205.39x
flosoftball.com 3.39% 189.04x
nfhsnetwork.com 3.90% 182.96x
flowrestling.org 16.08% 176.08x
theopenmat.com 3.42% 174.78x
prepbaseballreport.com 18.31% 165.97x
discussfastpitch.com 3.34% 131.88x
epicsports.com 34.95% 100.20x
tourneymachine.com 6.94% 96.84x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.11% 48.96x
Virginia Athletics 0.49% 48.33x
Illinois College Sports 1.26% 46.42x
College Sports 1.02% 44.01x
Lacrosse College Athletics 0.70% 40.60x
Florida College Athletics 2.16% 38.45x
Southeast College Athletics 2.70% 35.21x
New England & Ivy League Sports 1.85% 33.01x
Pac 12 Sports 2.66% 28.97x
US Soccer 0.61% 28.70x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male