
Explore the Sports News & Apparel Audience
Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 767.9 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS
The Sports News & Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports News & Apparel audience is Olympics Fans.
Interest | Composition | Index |
Olympics Fans | 53.24% | 24.04x |
College Athletic Scholarships Researchers | 48.61% | 23.85x |
High School Sports Researchers | 52.47% | 23.15x |
NCAA Fans | 37.72% | 18.32x |
Softball Enthusiasts | 45.56% | 16.81x |
Competitive Wrestling Enthusiasts | 56.25% | 16.29x |
College Football Fans | 34.21% | 14.97x |
NCAA Football Fans | 32.81% | 14.73x |
Iowa Hawkeyes Fans | 31.71% | 13.55x |
March Madness Enthusiasts | 29.65% | 13.23x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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APPAREL RETAILERS
The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Kate Spade.
Location | Composition | Index |
Kate Spade | 0.01% | 1.98x |
Lululemon | 0.02% | 1.92x |
Jos A. Bank Clothiers | 0.03% | 1.54x |
Mens Wearhouse | 0.05% | 1.38x |
Lane Bryant | 0.03% | 1.36x |
Belk | 0.01% | 1.36x |
White House Black Market | 0.03% | 1.31x |
Maurices | 0.06% | 1.29x |
American Eagle Outfitters | 0.03% | 1.25x |
Carhartt | 0.33% | 1.24x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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WEBSITES
The Sports News & Apparel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.
Website | Composition | Index |
intermatwrestle.com | 4.10% | 181.19x |
nfhsnetwork.com | 1.45% | 159.21x |
softballcenter.com | 1.35% | 144.23x |
nwcaonline.com | 1.41% | 132.89x |
prepbaseballreport.com | 15.85% | 129.64x |
flowrestling.org | 24.98% | 119.50x |
theopenmat.com | 3.21% | 115.56x |
flosoftball.com | 3.92% | 103.06x |
theguillotine.com | 1.17% | 93.87x |
iawrestle.com | 1.35% | 91.17x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports News & Apparel audience is College Sports.
Content Affinity | Composition | Index |
College Sports | 0.76% | 32.49x |
Illinois College Sports | 1.52% | 32.13x |
Lacrosse College Athletics | 0.35% | 31.41x |
Upstate New York State Athletics | 0.10% | 30.77x |
Virginia Athletics | 0.34% | 30.10x |
Florida College Athletics | 1.93% | 23.49x |
New England & Ivy League Sports | 1.89% | 22.88x |
Southeast College Athletics | 3.20% | 22.87x |
Pac 12 Sports | 2.70% | 21.65x |
US Soccer | 0.30% | 18.97x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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DEMOGRAPHICS
The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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