SPORTS NEWS & APPAREL

Audience Size: 1.6 Million Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is High School Sports Researchers.

Interest	Composition	Index
High School Sports Researchers	62.96%	24.93x
Olympics Fans	57.58%	22.12x
Softball Enthusiasts	56.23%	21.44x
NCAA Fans	49.15%	21.18x
College Football Fans	50.68%	19.84x
NCAA Football Fans	48.92%	19.75x
Volleyball Enthusiasts	51.39%	19.07x
Competitive Wrestling Enthusiasts	49.01%	18.23x
March Madness Enthusiasts	43.19%	17.61x
Duke Blue Devils Fans	42.18%	16.87x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.51%	1.44x
Jos A. Bank Clothiers	0.38%	1.42x
Buckle	0.38%	1.37x
Mens Wearhouse	0.58%	1.27x
Bonobos	0.10%	1.21x
Johnston and Murphy	0.62%	1.14x
Tommy Bahama	0.03%	1.11x
Chicos	0.06%	1.10x
Express	0.03%	1.09x
American Eagle Outfitters	0.06%	1.07x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is teamexpress.com.

Website	Composition	Index
teamexpress.com	1.18%	152.22x
flowrestling.org	1.24%	148.81x
baseballexpress.com	3.29%	146.71x
hudl.com	2.21%	135.88x
hittingworld.com	1.19%	133.90x
nfhsnetwork.com	12.77%	128.75x
cheapbats.com	3.30%	127.53x
gc.com	2.58%	127.51x
avca.org	1.81%	125.44x
prepbaseballreport.com	7.40%	123.28x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.50%	52.73x
Upstate New York State Athletics	0.57%	39.14x
Florida College Athletics	12.52%	38.67x
Pac 12 Sports	4.06%	38.29x
Lacrosse College Athletics	3.37%	38.18x
Southeast College Athletics	4.71%	37.60x
Virginia Athletics	1.46%	37.21x
College Sports	4.19%	34.46x
New England & Ivy League Sports	5.82%	25.12x
US Soccer	3.53%	24.18x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male