SPORTS NEWS & APPAREL

Audience Size: 1.8 Million Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is High School Sports Researchers.

Interest	Composition	Index
High School Sports Researchers	60.56%	24.30x
Olympics Fans	55.32%	23.19x
NCAA Fans	46.80%	21.16x
Softball Enthusiasts	53.36%	20.72x
College Football Fans	46.84%	19.93x
NCAA Football Fans	45.49%	19.61x
Competitive Wrestling Enthusiasts	48.32%	19.44x
Volleyball Enthusiasts	49.54%	18.51x
March Madness Enthusiasts	41.22%	17.52x
Duke Blue Devils Fans	39.58%	16.53x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Talbots.

Location	Composition	Index
Talbots	0.03%	1.34x
Chicos	0.04%	1.26x
Carhartt	0.33%	1.24x
Brooks Brothers	0.02%	1.23x
Eddie Bauer	0.02%	1.23x
J. Crew	0.04%	1.17x
American Eagle Outfitters	0.04%	1.14x
Tommy Bahama	0.01%	1.13x
White House Black Market	0.05%	1.13x
Kate Spade	0.02%	1.11x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is baseballexpress.com.

Website	Composition	Index
baseballexpress.com	2.40%	146.64x
hudl.com	2.02%	139.99x
flowrestling.org	3.12%	135.14x
hittingworld.com	1.06%	134.78x
nfhsnetwork.com	9.85%	133.32x
cheapbats.com	2.91%	128.84x
gc.com	2.19%	128.05x
intermatwrestle.com	3.74%	125.29x
avca.org	1.99%	125.20x
theopenmat.com	1.05%	125.03x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.31%	54.49x
Florida College Athletics	11.91%	38.11x
Lacrosse College Athletics	3.02%	37.89x
Upstate New York State Athletics	0.57%	37.68x
Southeast College Athletics	4.19%	37.31x
Pac 12 Sports	3.55%	36.85x
Virginia Athletics	1.29%	35.76x
College Sports	4.00%	32.51x
US Soccer	3.16%	24.38x
New England & Ivy League Sports	5.39%	23.80x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male