SPORTS NEWS & APPAREL

Audience Size: 570.5 Thousand Devices

View All Audiences

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 570.5 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	50.61%	26.34x
Olympics Fans	49.48%	24.34x
High School Sports Researchers	53.99%	24.23x
NCAA Fans	40.87%	19.93x
Softball Enthusiasts	55.61%	19.68x
College Football Fans	41.87%	19.38x
NCAA Football Fans	34.20%	15.65x
Recreational Sports Participants	21.95%	15.59x
March Madness Enthusiasts	31.39%	14.48x
Volleyball Enthusiasts	38.59%	13.63x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is LOFT.

Location	Composition	Index
LOFT	0.02%	2.09x
Coach	0.01%	2.07x
Victoria's Secret	0.03%	1.86x
Old Navy	0.04%	1.77x
Lane Bryant	0.01%	1.75x
Lululemon	0.02%	1.63x
Buckle	0.03%	1.54x
Maurices	0.04%	1.31x
Aeropostale	0.02%	1.25x
Express	0.02%	1.19x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website	Composition	Index
intermatwrestle.com	3.08%	236.70x
prepbaseballreport.com	15.59%	166.11x
flowrestling.org	19.57%	148.24x
flosoftball.com	4.15%	144.92x
theopenmat.com	2.15%	144.60x
discussfastpitch.com	2.24%	113.98x
iawrestle.com	1.04%	109.21x
epicsports.com	26.07%	94.89x
trackwrestling.com	28.12%	91.98x
tourneymachine.com	4.74%	83.45x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is College Sports.

Content Affinity	Composition	Index
College Sports	0.66%	43.09x
Virginia Athletics	0.30%	40.39x
Illinois College Sports	1.36%	40.03x
Lacrosse College Athletics	0.40%	39.11x
Upstate New York State Athletics	0.08%	29.69x
Southeast College Athletics	2.71%	27.99x
Florida College Athletics	1.61%	27.53x
New England & Ivy League Sports	1.41%	27.41x
Pac 12 Sports	2.22%	23.59x
US Soccer	0.34%	22.65x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male