Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 533.3 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 533.3 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 68.39% 26.05x
High School Sports Researchers 70.78% 23.13x
Olympics Fans 60.94% 22.98x
NCAA Fans 50.67% 20.43x
Softball Enthusiasts 59.88% 18.57x
College Football Fans 52.78% 18.36x
NCAA Football Fans 52.72% 17.52x
March Madness Enthusiasts 50.50% 16.38x
MLB Fans 41.24% 16.14x
Volleyball Enthusiasts 54.47% 15.92x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.81x
White House Black Market 0.02% 1.65x
Gymboree 0.01% 1.43x
Maurices 0.02% 1.37x
LOFT 0.01% 1.23x
Carhartt 0.15% 1.07x
Old Navy 0.02% 1.00x
Journeys 0.01% 0.97x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 5.29% 321.74x
boombah.com 3.37% 305.72x
flosoftball.com 2.45% 247.47x
prepbaseballreport.com 13.09% 243.74x
trackwrestling.com 24.36% 243.09x
flowrestling.org 14.07% 227.40x
btn.com 2.24% 217.65x
teamusa.org 14.35% 199.60x
discussfastpitch.com 2.52% 189.96x
directsports.com 2.65% 165.28x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.81% 85.91x
Upstate New York State Athletics 0.33% 79.56x
Lacrosse College Athletics 1.70% 66.35x
Virginia Athletics 0.79% 65.43x
Florida College Athletics 6.74% 64.98x
College Sports 2.14% 62.40x
Southeast College Athletics 2.56% 61.16x
Pac 12 Sports 1.59% 59.83x
New England & Ivy League Sports 3.21% 49.56x
US Soccer 1.87% 40.82x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male