SPORTS NEWS & APPAREL

Audience Size: 2.3 Million Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is Olympics Fans.

Interest	Composition	Index
Olympics Fans	43.96%	22.13x
NCAA Fans	36.01%	21.10x
College Football Fans	39.31%	20.96x
Softball Enthusiasts	42.89%	20.51x
Competitive Wrestling Enthusiasts	40.63%	18.69x
March Madness Enthusiasts	30.66%	18.09x
Volleyball Enthusiasts	39.44%	16.95x
Clemson Tigers Fans	32.42%	16.26x
Duke Blue Devils Fans	29.69%	16.17x
MLB Fans	24.40%	15.01x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	1.31x
The North Face	0.03%	1.31x
LL Bean	0.01%	1.27x
Jos A. Bank Clothiers	0.21%	1.26x
Tommy Bahama	0.03%	1.22x
Intermix	0.01%	1.13x
Chicos	0.05%	1.11x
Madewell	0.02%	1.09x
Belk	0.01%	1.07x
Lane Bryant	0.06%	1.05x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hq4sports.com.

Website	Composition	Index
hq4sports.com	1.27%	136.19x
softball.com	1.60%	132.58x
teamexpress.com	2.06%	131.74x
flowrestling.org	2.04%	128.76x
hudl.com	2.02%	124.14x
baseballexpress.com	5.58%	123.65x
avca.org	1.33%	117.30x
cheapbats.com	2.66%	114.97x
gc.com	2.17%	111.11x
littleleague.org	1.46%	109.23x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.62%	33.81x
Florida College Athletics	11.41%	31.34x
Upstate New York State Athletics	0.56%	30.56x
Lacrosse College Athletics	3.53%	30.44x
Virginia Athletics	1.45%	28.77x
Southeast College Athletics	4.84%	28.35x
Pac 12 Sports	4.82%	26.69x
College Sports	3.93%	26.25x
US Soccer	3.38%	21.65x
New England & Ivy League Sports	5.89%	19.25x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male