SPORTS NEWS & APPAREL

Audience Size: 605.6 Thousand Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 605.6 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	56.71%	25.58x
High School Sports Researchers	62.45%	23.94x
Softball Enthusiasts	56.30%	19.86x
Olympics Fans	48.13%	19.78x
NCAA Fans	36.66%	18.55x
College Football Fans	40.69%	16.89x
NCAA Football Fans	40.10%	16.40x
March Madness Enthusiasts	37.83%	15.74x
Volleyball Enthusiasts	42.80%	15.17x
Duke Blue Devils Fans	34.82%	13.92x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.01%	1.75x
American Eagle Outfitters	0.05%	1.54x
Eddie Bauer	0.02%	1.48x
Lululemon	0.02%	1.45x
Gap	0.05%	1.42x
Carhartt	0.61%	1.41x
LOFT	0.05%	1.40x
Dressbarn	0.05%	1.35x
Chicos	0.05%	1.35x
Coach	0.02%	1.28x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website	Composition	Index
intermatwrestle.com	4.15%	258.80x
trackwrestling.com	18.85%	205.39x
flosoftball.com	3.39%	189.04x
nfhsnetwork.com	3.90%	182.96x
flowrestling.org	16.08%	176.08x
theopenmat.com	3.42%	174.78x
prepbaseballreport.com	18.31%	165.97x
discussfastpitch.com	3.34%	131.88x
epicsports.com	34.95%	100.20x
tourneymachine.com	6.94%	96.84x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	0.11%	48.96x
Virginia Athletics	0.49%	48.33x
Illinois College Sports	1.26%	46.42x
College Sports	1.02%	44.01x
Lacrosse College Athletics	0.70%	40.60x
Florida College Athletics	2.16%	38.45x
Southeast College Athletics	2.70%	35.21x
New England & Ivy League Sports	1.85%	33.01x
Pac 12 Sports	2.66%	28.97x
US Soccer	0.61%	28.70x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male