Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 2.1 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is High School Sports Researchers.

Interest Composition Index
High School Sports Researchers 48.66% 32.15x
Softball Enthusiasts 42.76% 26.55x
Olympics Fans 45.02% 25.86x
NCAA Fans 36.45% 24.58x
College Football Fans 38.92% 24.18x
Volleyball Enthusiasts 39.59% 22.74x
Competitive Wrestling Enthusiasts 39.92% 22.73x
March Madness Enthusiasts 30.64% 20.94x
NCAA Football Fans 39.78% 20.48x
Clemson Tigers Fans 31.52% 19.40x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Belk.

Location Composition Index
Belk 0.01% 1.63x
Jos A. Bank Clothiers 0.34% 1.32x
Buckle 0.12% 1.27x
Dressbarn 0.04% 1.17x
Chicos 0.04% 1.16x
Patagonia 0.02% 1.08x
White House Black Market 0.08% 1.07x
Talbots 0.03% 1.06x
Journeys 0.03% 1.06x
Mens Wearhouse 0.43% 1.06x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hq4sports.com.

Website Composition Index
hq4sports.com 1.11% 119.72x
softball.com 1.42% 114.84x
teamexpress.com 1.82% 113.46x
flowrestling.org 1.82% 110.50x
baseballexpress.com 5.04% 107.91x
hudl.com 2.01% 107.08x
avca.org 1.42% 102.72x
hittingworld.com 1.17% 102.54x
cheapbats.com 3.07% 96.85x
directsports.com 1.28% 96.02x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.66% 37.50x
Florida College Athletics 12.48% 30.92x
Lacrosse College Athletics 3.65% 30.87x
Upstate New York State Athletics 0.58% 30.71x
Southeast College Athletics 5.15% 29.21x
Pac 12 Sports 4.80% 28.94x
Virginia Athletics 1.54% 28.83x
College Sports 4.12% 27.42x
US Soccer 3.42% 21.07x
New England & Ivy League Sports 6.29% 19.49x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male