Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 722.4 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 722.4 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 64.42% 23.15x
High School Sports Researchers 67.65% 21.69x
Olympics Fans 57.69% 20.78x
NCAA Fans 47.94% 18.78x
Softball Enthusiasts 54.98% 17.49x
College Football Fans 49.36% 17.09x
NCAA Football Fans 49.52% 16.94x
March Madness Enthusiasts 45.37% 15.75x
Volleyball Enthusiasts 51.21% 15.02x
MLB Fans 36.09% 14.01x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Buckle.

Location Composition Index
Buckle 0.02% 2.16x
Dressbarn 0.02% 1.82x
Jos A. Bank Clothiers 0.01% 1.39x
Old Navy 0.02% 1.28x
Express 0.01% 1.27x
The Childrens Place 0.02% 1.18x
Carhartt 0.19% 1.11x
Victoria's Secret 0.02% 1.10x
Mens Wearhouse 0.02% 1.05x
Maurices 0.02% 0.97x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is nfhsnetwork.com.

Website Composition Index
nfhsnetwork.com 5.25% 179.09x
intermatwrestle.com 5.25% 175.88x
cheapbats.com 1.66% 175.81x
boombah.com 4.27% 164.50x
hq4sports.com 1.19% 162.66x
softballcenter.com 1.19% 157.29x
usafootball.com 3.05% 151.46x
prepbaseballreport.com 12.05% 139.71x
nwcaonline.com 1.03% 137.40x
trackwrestling.com 23.77% 136.80x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.99% 64.32x
Upstate New York State Athletics 0.43% 54.94x
Florida College Athletics 8.06% 48.76x
Virginia Athletics 0.90% 46.37x
Pac 12 Sports 1.80% 46.21x
Lacrosse College Athletics 2.05% 45.69x
Southeast College Athletics 2.82% 44.99x
College Sports 2.65% 44.23x
New England & Ivy League Sports 3.86% 34.24x
US Soccer 2.26% 30.41x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male