Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 2.6 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Football Fans.

Interest Composition Index
College Football Fans 38.71% 20.47x
NCAA Fans 32.24% 20.32x
Olympics Fans 42.30% 19.03x
March Madness Enthusiasts 26.61% 18.12x
Duke Blue Devils Fans 27.67% 14.98x
Clemson Tigers Fans 30.80% 14.69x
MLB Fans 21.93% 14.00x
NCAA Football Fans 48.38% 13.39x
Big 12 Fans 23.02% 12.50x
Notre Dame Fighting Irish Fans 20.25% 12.11x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.23x
Carhartt 0.22% 1.17x
The North Face 0.02% 1.10x
Aeropostale 0.03% 1.06x
Hollister 0.01% 1.06x
Old Navy 0.06% 1.06x
Dressbarn 0.04% 1.03x
Eddie Bauer 0.01% 1.01x
Chicos 0.04% 1.01x
Madewell 0.01% 1.00x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is coachesdirectory.com.

Website Composition Index
coachesdirectory.com 0.26% 127.76x
ringor.com 0.52% 125.03x
hq4sports.com 1.48% 124.68x
3ballelite.org 0.68% 122.81x
sportdecals.com 0.25% 121.99x
hittingworld.com 0.95% 119.68x
flovolleyball.tv 0.31% 118.35x
cheapbats.com 2.47% 117.33x
flosoftball.com 0.85% 116.61x
teamexpress.com 3.12% 116.56x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.84% 38.90x
Florida College Athletics 10.18% 29.73x
Lacrosse College Athletics 3.54% 27.64x
Southeast College Athletics 4.09% 27.45x
Virginia Athletics 1.20% 26.71x
Upstate New York State Athletics 0.45% 25.75x
Pac 12 Sports 3.99% 24.99x
College Sports 3.56% 24.92x
US Soccer 3.55% 19.06x
New England & Ivy League Sports 5.23% 18.25x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999