Explore the Sports News & Apparel Audience
Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 340.7 thousand unique devices whose actions qualify for the Sports News & Apparel audience.
INTERESTS
The Sports News & Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.
| Interest | Composition | Index |
| College Athletic Scholarships Researchers | 55.64% | 29.43x |
| High School Sports Researchers | 59.75% | 27.16x |
| Olympics Fans | 54.44% | 26.25x |
| NCAA Fans | 35.17% | 21.46x |
| Softball Enthusiasts | 52.34% | 21.37x |
| College Football Fans | 38.70% | 19.91x |
| NCAA Football Fans | 39.52% | 19.51x |
| March Madness Enthusiasts | 36.38% | 18.36x |
| Volleyball Enthusiasts | 41.97% | 17.52x |
| MLB Fans | 28.14% | 16.30x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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APPAREL RETAILERS
The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 4.00x |
| Maurices | 0.02% | 3.23x |
| Carhartt | 0.03% | 0.59x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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WEBSITES
The Sports News & Apparel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports News & Apparel audience is trackwrestling.com.
| Website | Composition | Index |
| trackwrestling.com | 27.56% | 194.21x |
| flowrestling.org | 20.39% | 180.80x |
| prepbaseballreport.com | 16.23% | 175.12x |
| epicsports.com | 29.69% | 95.40x |
| tourneymachine.com | 3.95% | 71.55x |
| gopsusports.com | 5.26% | 61.75x |
| okstate.com | 2.45% | 56.40x |
| offtackleempire.com | 2.11% | 53.83x |
| pistolsfiringblog.com | 2.79% | 50.32x |
| blackshoediaries.com | 3.43% | 49.92x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 3.36% | 55.24x |
| Virginia Athletics | 0.61% | 54.05x |
| Lacrosse College Athletics | 0.85% | 49.63x |
| College Sports | 1.21% | 48.76x |
| Illinois College Sports | 1.04% | 48.23x |
| New England & Ivy League Sports | 1.88% | 40.38x |
| Southeast College Athletics | 2.50% | 39.46x |
| US Soccer | 0.86% | 33.85x |
| Pac 12 Sports | 2.27% | 32.32x |
| Custom Printing | 0.87% | 28.52x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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DEMOGRAPHICS
The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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