Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 672.3 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 672.3 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 63.44% 24.86x
High School Sports Researchers 66.20% 23.85x
Olympics Fans 53.45% 20.57x
Softball Enthusiasts 58.41% 19.81x
NCAA Fans 41.04% 18.97x
College Football Fans 44.46% 17.17x
NCAA Football Fans 44.84% 17.00x
March Madness Enthusiasts 41.36% 16.26x
Volleyball Enthusiasts 45.73% 15.37x
MLB Fans 32.74% 14.08x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 3.10x
Coach 0.02% 1.94x
White House Black Market 0.06% 1.93x
Brooks Brothers 0.01% 1.70x
Madewell 0.01% 1.65x
Maurices 0.08% 1.55x
Urban Outfitters 0.01% 1.53x
Buckle 0.05% 1.49x
Mens Wearhouse 0.05% 1.47x
Eddie Bauer 0.02% 1.46x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 4.79% 261.97x
trackwrestling.com 23.08% 195.22x
flosoftball.com 3.46% 183.36x
flowrestling.org 17.82% 178.22x
theopenmat.com 4.16% 172.95x
teamusa.org 3.69% 172.77x
directsports.com 1.60% 171.56x
prepbaseballreport.com 20.21% 158.32x
discussfastpitch.com 3.62% 124.65x
ncsasports.org 2.06% 101.06x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.15% 51.42x
Illinois College Sports 1.32% 50.25x
College Sports 1.38% 48.36x
Florida College Athletics 3.25% 46.71x
Virginia Athletics 0.66% 43.48x
Lacrosse College Athletics 0.92% 40.78x
Southeast College Athletics 2.99% 37.39x
New England & Ivy League Sports 2.14% 37.21x
Pac 12 Sports 2.91% 30.86x
US Soccer 0.89% 28.63x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male