Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 1.6 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is High School Sports Researchers.

Interest Composition Index
High School Sports Researchers 62.96% 24.93x
Olympics Fans 57.58% 22.12x
Softball Enthusiasts 56.23% 21.44x
NCAA Fans 49.15% 21.18x
College Football Fans 50.68% 19.84x
NCAA Football Fans 48.92% 19.75x
Volleyball Enthusiasts 51.39% 19.07x
Competitive Wrestling Enthusiasts 49.01% 18.23x
March Madness Enthusiasts 43.19% 17.61x
Duke Blue Devils Fans 42.18% 16.87x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is White House Black Market.

Location Composition Index
White House Black Market 0.51% 1.44x
Jos A. Bank Clothiers 0.38% 1.42x
Buckle 0.38% 1.37x
Mens Wearhouse 0.58% 1.27x
Bonobos 0.10% 1.21x
Johnston and Murphy 0.62% 1.14x
Tommy Bahama 0.03% 1.11x
Chicos 0.06% 1.10x
Express 0.03% 1.09x
American Eagle Outfitters 0.06% 1.07x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is teamexpress.com.

Website Composition Index
teamexpress.com 1.18% 152.22x
flowrestling.org 1.24% 148.81x
baseballexpress.com 3.29% 146.71x
hudl.com 2.21% 135.88x
hittingworld.com 1.19% 133.90x
nfhsnetwork.com 12.77% 128.75x
cheapbats.com 3.30% 127.53x
gc.com 2.58% 127.51x
avca.org 1.81% 125.44x
prepbaseballreport.com 7.40% 123.28x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.50% 52.73x
Upstate New York State Athletics 0.57% 39.14x
Florida College Athletics 12.52% 38.67x
Pac 12 Sports 4.06% 38.29x
Lacrosse College Athletics 3.37% 38.18x
Southeast College Athletics 4.71% 37.60x
Virginia Athletics 1.46% 37.21x
College Sports 4.19% 34.46x
New England & Ivy League Sports 5.82% 25.12x
US Soccer 3.53% 24.18x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male