Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 569.6 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 569.6 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 40.76% 27.90x
High School Sports Researchers 46.12% 25.67x
Softball Enthusiasts 50.00% 21.75x
Olympics Fans 33.46% 21.23x
NCAA Fans 33.32% 20.82x
March Madness Enthusiasts 44.44% 15.79x
College Football Fans 43.40% 15.79x
ESPN Enthusiasts 18.24% 13.77x
Competitive Wrestling Enthusiasts 52.43% 13.60x
Volleyball Enthusiasts 30.95% 12.88x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Journeys.

Location Composition Index
Journeys 0.01% 1.81x
Maurices 0.03% 1.75x
Zumiez 0.01% 1.74x
Old Navy 0.01% 1.04x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 4.13% 241.13x
nwcaonline.com 1.68% 183.37x
flosoftball.com 2.71% 154.17x
flowrestling.org 27.71% 151.38x
prepbaseballreport.com 13.45% 146.01x
discussfastpitch.com 1.38% 121.68x
trackwrestling.com 32.49% 118.60x
epicsports.com 20.66% 108.46x
varsitybound.com 1.10% 93.97x
hawkeyesports.com 1.26% 83.31x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is College Sports.

Content Affinity Composition Index
College Sports 0.53% 38.04x
Lacrosse College Athletics 0.32% 37.11x
Illinois College Sports 1.26% 37.11x
Virginia Athletics 0.19% 32.97x
Florida College Athletics 1.09% 26.14x
Southeast College Athletics 2.21% 24.69x
US Soccer 0.27% 24.13x
New England & Ivy League Sports 1.16% 23.32x
Cheerleading 0.05% 20.43x
Pac 12 Sports 2.02% 17.85x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male