Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 1.6 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 56.73% 25.74x
High School Sports Researchers 60.22% 24.58x
Olympics Fans 55.57% 23.87x
NCAA Fans 43.64% 21.44x
Competitive Wrestling Enthusiasts 37.14% 20.75x
Softball Enthusiasts 51.29% 20.07x
College Football Fans 43.19% 19.29x
NCAA Football Fans 43.30% 19.15x
Volleyball Enthusiasts 48.10% 18.56x
March Madness Enthusiasts 39.80% 17.23x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Buckle.

Location Composition Index
Buckle 0.04% 1.54x
Talbots 0.03% 1.43x
Eddie Bauer 0.02% 1.37x
Chicos 0.04% 1.30x
American Eagle Outfitters 0.04% 1.28x
Jos A. Bank Clothiers 0.03% 1.21x
Dressbarn 0.02% 1.20x
Gymboree 0.03% 1.19x
Carhartt 0.26% 1.18x
Journeys 0.06% 1.16x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is baseballexpress.com.

Website Composition Index
baseballexpress.com 1.69% 135.49x
hudl.com 1.35% 134.17x
nfhsnetwork.com 8.09% 129.20x
intermatwrestle.com 5.22% 125.34x
cheapbats.com 2.45% 123.87x
avca.org 1.59% 122.96x
gc.com 1.76% 121.80x
boombah.com 6.21% 112.51x
prepbaseballreport.com 7.50% 110.84x
flowrestling.org 7.06% 109.96x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.16% 55.76x
Upstate New York State Athletics 0.54% 44.18x
Florida College Athletics 10.40% 41.47x
Lacrosse College Athletics 2.71% 41.33x
Southeast College Athletics 3.51% 39.89x
Pac 12 Sports 2.91% 39.11x
Virginia Athletics 1.06% 38.26x
College Sports 3.43% 36.51x
New England & Ivy League Sports 4.76% 26.48x
US Soccer 2.72% 24.90x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male