SPORTS NEWS & APPAREL

Audience Size: 2.5 Million Devices

View All Audiences

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is NCAA Fans.

Interest	Composition	Index
NCAA Fans	34.46%	20.19x
College Football Fans	39.38%	20.16x
Olympics Fans	42.28%	19.73x
March Madness Enthusiasts	28.21%	18.51x
Duke Blue Devils Fans	29.49%	15.23x
Clemson Tigers Fans	31.89%	15.01x
MLB Fans	23.70%	14.14x
NCAA Football Fans	49.82%	13.54x
Big 12 Fans	24.15%	12.55x
Notre Dame Fighting Irish Fans	21.97%	12.15x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Carhartt.

Location	Composition	Index
Carhartt	0.25%	1.19x
LOFT	0.05%	1.19x
Ann Taylor	0.02%	1.14x
Lululemon	0.06%	1.13x
Gymboree	0.04%	1.13x
Kate Spade	0.02%	1.11x
Columbia	0.01%	1.10x
Express	0.03%	1.10x
Zumiez	0.03%	1.08x
Chicos	0.05%	1.08x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hq4sports.com.

Website	Composition	Index
hq4sports.com	1.41%	124.76x
softball.com	2.06%	120.33x
teamexpress.com	2.68%	119.66x
flowrestling.org	2.59%	116.37x
hudl.com	2.17%	115.89x
cheapbats.com	2.42%	115.50x
footballamerica.com	1.25%	115.48x
baseballexpress.com	7.11%	110.59x
gc.com	2.00%	107.00x
avca.org	1.40%	105.66x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.17%	35.46x
Florida College Athletics	10.80%	29.80x
Upstate New York State Athletics	0.51%	29.37x
Lacrosse College Athletics	3.59%	28.94x
Southeast College Athletics	4.39%	28.29x
Virginia Athletics	1.27%	27.95x
Pac 12 Sports	4.38%	25.44x
College Sports	3.82%	25.12x
US Soccer	3.53%	20.09x
New England & Ivy League Sports	5.60%	18.44x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male