Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 1.1 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 63.47% 26.37x
High School Sports Researchers 66.55% 24.96x
Olympics Fans 57.78% 24.56x
NCAA Fans 48.52% 21.21x
NCAA Football Fans 48.52% 19.71x
Softball Enthusiasts 52.40% 19.41x
College Football Fans 48.13% 19.40x
Volleyball Enthusiasts 50.38% 17.86x
March Madness Enthusiasts 45.01% 17.58x
Duke Blue Devils Fans 40.49% 15.57x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Gymboree.

Location Composition Index
Gymboree 0.01% 2.28x
Buckle 0.02% 2.26x
Banana Republic 0.01% 2.20x
Jos A. Bank Clothiers 0.01% 1.59x
Victoria's Secret 0.02% 1.54x
Maurices 0.02% 1.52x
Journeys 0.02% 1.45x
Old Navy 0.02% 1.42x
Chicos 0.01% 1.33x
White House Black Market 0.01% 1.33x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is nfhsnetwork.com.

Website Composition Index
nfhsnetwork.com 6.33% 169.79x
intermatwrestle.com 5.57% 166.31x
avca.org 1.30% 165.64x
cheapbats.com 1.89% 165.50x
gc.com 1.30% 160.97x
boombah.com 4.97% 154.62x
hq4sports.com 1.19% 148.81x
usafootball.com 3.57% 144.31x
competitivedge.com 1.18% 141.71x
anthem-sports.com 1.08% 137.74x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.01% 67.05x
Upstate New York State Athletics 0.44% 55.43x
Florida College Athletics 8.61% 51.31x
Southeast College Athletics 3.06% 48.82x
Pac 12 Sports 1.89% 47.60x
Virginia Athletics 0.95% 47.44x
Lacrosse College Athletics 2.33% 47.35x
College Sports 2.88% 45.18x
New England & Ivy League Sports 4.04% 33.64x
US Soccer 2.28% 31.13x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male