SPORTS NEWS & APPAREL

Audience Size: 722.4 Thousand Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 722.4 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	64.42%	23.15x
High School Sports Researchers	67.65%	21.69x
Olympics Fans	57.69%	20.78x
NCAA Fans	47.94%	18.78x
Softball Enthusiasts	54.98%	17.49x
College Football Fans	49.36%	17.09x
NCAA Football Fans	49.52%	16.94x
March Madness Enthusiasts	45.37%	15.75x
Volleyball Enthusiasts	51.21%	15.02x
MLB Fans	36.09%	14.01x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Buckle.

Location	Composition	Index
Buckle	0.02%	2.16x
Dressbarn	0.02%	1.82x
Jos A. Bank Clothiers	0.01%	1.39x
Old Navy	0.02%	1.28x
Express	0.01%	1.27x
The Childrens Place	0.02%	1.18x
Carhartt	0.19%	1.11x
Victoria's Secret	0.02%	1.10x
Mens Wearhouse	0.02%	1.05x
Maurices	0.02%	0.97x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is nfhsnetwork.com.

Website	Composition	Index
nfhsnetwork.com	5.25%	179.09x
intermatwrestle.com	5.25%	175.88x
cheapbats.com	1.66%	175.81x
boombah.com	4.27%	164.50x
hq4sports.com	1.19%	162.66x
softballcenter.com	1.19%	157.29x
usafootball.com	3.05%	151.46x
prepbaseballreport.com	12.05%	139.71x
nwcaonline.com	1.03%	137.40x
trackwrestling.com	23.77%	136.80x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.99%	64.32x
Upstate New York State Athletics	0.43%	54.94x
Florida College Athletics	8.06%	48.76x
Virginia Athletics	0.90%	46.37x
Pac 12 Sports	1.80%	46.21x
Lacrosse College Athletics	2.05%	45.69x
Southeast College Athletics	2.82%	44.99x
College Sports	2.65%	44.23x
New England & Ivy League Sports	3.86%	34.24x
US Soccer	2.26%	30.41x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male