Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 302.5 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 302.5 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 59.86% 41.12x
High School Sports Researchers 63.38% 36.93x
Olympics Fans 50.00% 35.49x
Softball Enthusiasts 53.52% 31.82x
NCAA Fans 37.32% 30.90x
March Madness Enthusiasts 42.25% 28.16x
College Football Fans 40.85% 27.61x
NCAA Football Fans 39.44% 27.49x
MLB Fans 32.39% 26.26x
Volleyball Enthusiasts 47.18% 24.84x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Old Navy.

Location Composition Index
Old Navy 0.02% 2.21x
Mens Wearhouse 0.01% 2.02x
Express 0.01% 1.81x
Carhartt 0.07% 0.93x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 6.83% 285.56x
prepbaseballreport.com 14.39% 220.85x
flowrestling.org 18.28% 208.34x
teamusa.org 9.24% 180.80x
theopenmat.com 4.73% 174.67x
trackwrestling.com 30.55% 170.01x
directsports.com 2.57% 146.92x
ncsasports.org 4.84% 109.47x
stats.com 1.82% 106.81x
tourneymachine.com 4.71% 105.78x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 3.28% 35.38x
Illinois Education 0.13% 20.65x
Central California Cluster 2.46% 18.42x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.92% 18.00x
Fantasy Sports 16.42% 16.69x
Health Issues Cluster 5.20% 16.50x
Golf Travel & Gear 4.92% 16.00x
Running & Marathons 8.21% 16.00x
Texas University Athletics 6.43% 14.88x
Cheerleading 0.07% 14.70x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male