SPORTS NEWS & APPAREL

Audience Size: 1.6 Million Devices

View All Audiences

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	56.73%	25.74x
High School Sports Researchers	60.22%	24.58x
Olympics Fans	55.57%	23.87x
NCAA Fans	43.64%	21.44x
Competitive Wrestling Enthusiasts	37.14%	20.75x
Softball Enthusiasts	51.29%	20.07x
College Football Fans	43.19%	19.29x
NCAA Football Fans	43.30%	19.15x
Volleyball Enthusiasts	48.10%	18.56x
March Madness Enthusiasts	39.80%	17.23x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Buckle.

Location	Composition	Index
Buckle	0.04%	1.54x
Talbots	0.03%	1.43x
Eddie Bauer	0.02%	1.37x
Chicos	0.04%	1.30x
American Eagle Outfitters	0.04%	1.28x
Jos A. Bank Clothiers	0.03%	1.21x
Dressbarn	0.02%	1.20x
Gymboree	0.03%	1.19x
Carhartt	0.26%	1.18x
Journeys	0.06%	1.16x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is baseballexpress.com.

Website	Composition	Index
baseballexpress.com	1.69%	135.49x
hudl.com	1.35%	134.17x
nfhsnetwork.com	8.09%	129.20x
intermatwrestle.com	5.22%	125.34x
cheapbats.com	2.45%	123.87x
avca.org	1.59%	122.96x
gc.com	1.76%	121.80x
boombah.com	6.21%	112.51x
prepbaseballreport.com	7.50%	110.84x
flowrestling.org	7.06%	109.96x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.16%	55.76x
Upstate New York State Athletics	0.54%	44.18x
Florida College Athletics	10.40%	41.47x
Lacrosse College Athletics	2.71%	41.33x
Southeast College Athletics	3.51%	39.89x
Pac 12 Sports	2.91%	39.11x
Virginia Athletics	1.06%	38.26x
College Sports	3.43%	36.51x
New England & Ivy League Sports	4.76%	26.48x
US Soccer	2.72%	24.90x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male