Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 1.6 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 63.90% 21.77x
High School Sports Researchers 63.74% 21.08x
Olympics Fans 59.02% 20.80x
Softball Enthusiasts 54.85% 19.24x
NCAA Fans 49.49% 18.46x
Competitive Wrestling Enthusiasts 52.30% 18.04x
College Football Fans 48.19% 17.38x
Volleyball Enthusiasts 50.14% 16.86x
NCAA Football Fans 47.82% 16.83x
March Madness Enthusiasts 43.76% 15.31x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Buckle.

Location Composition Index
Buckle 0.07% 1.27x
Talbots 0.04% 1.27x
Jos A. Bank Clothiers 0.05% 1.24x
Chicos 0.06% 1.23x
Ralph Lauren 0.02% 1.19x
Forever 21 0.05% 1.18x
Dressbarn 0.04% 1.17x
Hollister 0.06% 1.17x
American Eagle Outfitters 0.06% 1.13x
Ann Taylor 0.02% 1.13x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is baseballexpress.com.

Website Composition Index
baseballexpress.com 2.05% 133.80x
hudl.com 1.61% 133.62x
nfhsnetwork.com 9.00% 128.05x
cheapbats.com 2.72% 122.12x
intermatwrestle.com 4.37% 121.78x
gc.com 1.96% 121.17x
avca.org 1.78% 120.87x
theopenmat.com 1.01% 118.61x
prepbaseballreport.com 6.98% 113.58x
flowrestling.org 5.48% 112.32x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.24% 51.86x
Upstate New York State Athletics 0.58% 39.14x
Florida College Athletics 11.50% 37.74x
Lacrosse College Athletics 2.93% 37.57x
Southeast College Athletics 3.91% 36.96x
Pac 12 Sports 3.41% 36.48x
Virginia Athletics 1.22% 36.18x
College Sports 3.85% 33.46x
New England & Ivy League Sports 5.18% 23.90x
US Soccer 3.00% 23.20x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male