SPORTS NEWS & APPAREL

Audience Size: 1.9 Million Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is High School Sports Researchers.

Interest	Composition	Index
High School Sports Researchers	52.80%	30.97x
Softball Enthusiasts	44.86%	27.42x
Olympics Fans	45.91%	26.38x
NCAA Fans	39.05%	25.18x
NCAA Football Fans	37.26%	24.29x
College Football Fans	42.03%	24.09x
Volleyball Enthusiasts	40.69%	23.94x
Competitive Wrestling Enthusiasts	41.40%	21.80x
March Madness Enthusiasts	32.77%	21.65x
Clemson Tigers Fans	33.50%	19.36x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.47%	1.42x
Buckle	0.26%	1.36x
Express Outlets	0.01%	1.34x
White House Black Market	0.31%	1.27x
LL Bean	0.01%	1.25x
Talbots	0.05%	1.16x
Mens Wearhouse	0.61%	1.14x
Chicos	0.08%	1.14x
Johnston and Murphy	0.18%	1.14x
Aeropostale	0.07%	1.13x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hq4sports.com.

Website	Composition	Index
hq4sports.com	1.02%	140.35x
softball.com	1.31%	133.49x
teamexpress.com	1.66%	131.70x
flowrestling.org	1.66%	127.38x
baseballexpress.com	4.65%	126.17x
hudl.com	1.78%	123.16x
avca.org	1.40%	122.24x
hittingworld.com	1.29%	116.98x
directsports.com	1.19%	113.99x
cheapbats.com	3.41%	110.71x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.66%	42.70x
Upstate New York State Athletics	0.58%	35.06x
Florida College Athletics	13.04%	33.80x
Lacrosse College Athletics	3.64%	33.55x
Virginia Athletics	1.57%	32.52x
Southeast College Athletics	5.24%	31.79x
Pac 12 Sports	4.78%	31.62x
College Sports	4.25%	30.70x
New England & Ivy League Sports	6.40%	21.83x
US Soccer	3.61%	21.47x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male