SPORTS NEWS & APPAREL

Audience Size: 2.6 Million Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Football Fans.

Interest	Composition	Index
College Football Fans	38.71%	20.47x
NCAA Fans	32.24%	20.32x
Olympics Fans	42.30%	19.03x
March Madness Enthusiasts	26.61%	18.12x
Duke Blue Devils Fans	27.67%	14.98x
Clemson Tigers Fans	30.80%	14.69x
MLB Fans	21.93%	14.00x
NCAA Football Fans	48.38%	13.39x
Big 12 Fans	23.02%	12.50x
Notre Dame Fighting Irish Fans	20.25%	12.11x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Kate Spade.

Location	Composition	Index
Kate Spade	0.02%	1.23x
Carhartt	0.22%	1.17x
The North Face	0.02%	1.10x
Aeropostale	0.03%	1.06x
Hollister	0.01%	1.06x
Old Navy	0.06%	1.06x
Dressbarn	0.04%	1.03x
Eddie Bauer	0.01%	1.01x
Chicos	0.04%	1.01x
Madewell	0.01%	1.00x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is coachesdirectory.com.

Website	Composition	Index
coachesdirectory.com	0.26%	127.76x
ringor.com	0.52%	125.03x
hq4sports.com	1.48%	124.68x
3ballelite.org	0.68%	122.81x
sportdecals.com	0.25%	121.99x
hittingworld.com	0.95%	119.68x
flovolleyball.tv	0.31%	118.35x
cheapbats.com	2.47%	117.33x
flosoftball.com	0.85%	116.61x
teamexpress.com	3.12%	116.56x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.84%	38.90x
Florida College Athletics	10.18%	29.73x
Lacrosse College Athletics	3.54%	27.64x
Southeast College Athletics	4.09%	27.45x
Virginia Athletics	1.20%	26.71x
Upstate New York State Athletics	0.45%	25.75x
Pac 12 Sports	3.99%	24.99x
College Sports	3.56%	24.92x
US Soccer	3.55%	19.06x
New England & Ivy League Sports	5.23%	18.25x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999