SPORTS NEWS & APPAREL

Audience Size: 533.3 Thousand Devices

View All Audiences

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 533.3 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	68.39%	26.05x
High School Sports Researchers	70.78%	23.13x
Olympics Fans	60.94%	22.98x
NCAA Fans	50.67%	20.43x
Softball Enthusiasts	59.88%	18.57x
College Football Fans	52.78%	18.36x
NCAA Football Fans	52.72%	17.52x
March Madness Enthusiasts	50.50%	16.38x
MLB Fans	41.24%	16.14x
Volleyball Enthusiasts	54.47%	15.92x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Mens Wearhouse.

Location	Composition	Index
Mens Wearhouse	0.02%	1.81x
White House Black Market	0.02%	1.65x
Gymboree	0.01%	1.43x
Maurices	0.02%	1.37x
LOFT	0.01%	1.23x
Carhartt	0.15%	1.07x
Old Navy	0.02%	1.00x
Journeys	0.01%	0.97x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website	Composition	Index
intermatwrestle.com	5.29%	321.74x
boombah.com	3.37%	305.72x
flosoftball.com	2.45%	247.47x
prepbaseballreport.com	13.09%	243.74x
trackwrestling.com	24.36%	243.09x
flowrestling.org	14.07%	227.40x
btn.com	2.24%	217.65x
teamusa.org	14.35%	199.60x
discussfastpitch.com	2.52%	189.96x
directsports.com	2.65%	165.28x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	0.81%	85.91x
Upstate New York State Athletics	0.33%	79.56x
Lacrosse College Athletics	1.70%	66.35x
Virginia Athletics	0.79%	65.43x
Florida College Athletics	6.74%	64.98x
College Sports	2.14%	62.40x
Southeast College Athletics	2.56%	61.16x
Pac 12 Sports	1.59%	59.83x
New England & Ivy League Sports	3.21%	49.56x
US Soccer	1.87%	40.82x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male