Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 2.3 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is Olympics Fans.

Interest Composition Index
Olympics Fans 43.96% 22.13x
NCAA Fans 36.01% 21.10x
College Football Fans 39.31% 20.96x
Softball Enthusiasts 42.89% 20.51x
Competitive Wrestling Enthusiasts 40.63% 18.69x
March Madness Enthusiasts 30.66% 18.09x
Volleyball Enthusiasts 39.44% 16.95x
Clemson Tigers Fans 32.42% 16.26x
Duke Blue Devils Fans 29.69% 16.17x
MLB Fans 24.40% 15.01x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.31x
The North Face 0.03% 1.31x
LL Bean 0.01% 1.27x
Jos A. Bank Clothiers 0.21% 1.26x
Tommy Bahama 0.03% 1.22x
Intermix 0.01% 1.13x
Chicos 0.05% 1.11x
Madewell 0.02% 1.09x
Belk 0.01% 1.07x
Lane Bryant 0.06% 1.05x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hq4sports.com.

Website Composition Index
hq4sports.com 1.27% 136.19x
softball.com 1.60% 132.58x
teamexpress.com 2.06% 131.74x
flowrestling.org 2.04% 128.76x
hudl.com 2.02% 124.14x
baseballexpress.com 5.58% 123.65x
avca.org 1.33% 117.30x
cheapbats.com 2.66% 114.97x
gc.com 2.17% 111.11x
littleleague.org 1.46% 109.23x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.62% 33.81x
Florida College Athletics 11.41% 31.34x
Upstate New York State Athletics 0.56% 30.56x
Lacrosse College Athletics 3.53% 30.44x
Virginia Athletics 1.45% 28.77x
Southeast College Athletics 4.84% 28.35x
Pac 12 Sports 4.82% 26.69x
College Sports 3.93% 26.25x
US Soccer 3.38% 21.65x
New England & Ivy League Sports 5.89% 19.25x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male