Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 1.9 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is High School Sports Researchers.

Interest Composition Index
High School Sports Researchers 52.80% 30.97x
Softball Enthusiasts 44.86% 27.42x
Olympics Fans 45.91% 26.38x
NCAA Fans 39.05% 25.18x
NCAA Football Fans 37.26% 24.29x
College Football Fans 42.03% 24.09x
Volleyball Enthusiasts 40.69% 23.94x
Competitive Wrestling Enthusiasts 41.40% 21.80x
March Madness Enthusiasts 32.77% 21.65x
Clemson Tigers Fans 33.50% 19.36x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.47% 1.42x
Buckle 0.26% 1.36x
Express Outlets 0.01% 1.34x
White House Black Market 0.31% 1.27x
LL Bean 0.01% 1.25x
Talbots 0.05% 1.16x
Mens Wearhouse 0.61% 1.14x
Chicos 0.08% 1.14x
Johnston and Murphy 0.18% 1.14x
Aeropostale 0.07% 1.13x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hq4sports.com.

Website Composition Index
hq4sports.com 1.02% 140.35x
softball.com 1.31% 133.49x
teamexpress.com 1.66% 131.70x
flowrestling.org 1.66% 127.38x
baseballexpress.com 4.65% 126.17x
hudl.com 1.78% 123.16x
avca.org 1.40% 122.24x
hittingworld.com 1.29% 116.98x
directsports.com 1.19% 113.99x
cheapbats.com 3.41% 110.71x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.66% 42.70x
Upstate New York State Athletics 0.58% 35.06x
Florida College Athletics 13.04% 33.80x
Lacrosse College Athletics 3.64% 33.55x
Virginia Athletics 1.57% 32.52x
Southeast College Athletics 5.24% 31.79x
Pac 12 Sports 4.78% 31.62x
College Sports 4.25% 30.70x
New England & Ivy League Sports 6.40% 21.83x
US Soccer 3.61% 21.47x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male