Explore the Sports News & Apparel Audience
Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sports News & Apparel audience.
INTERESTS
The Sports News & Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.
| Interest | Composition | Index |
| College Athletic Scholarships Researchers | 58.14% | 24.98x |
| Olympics Fans | 56.33% | 24.24x |
| High School Sports Researchers | 62.35% | 23.92x |
| NCAA Fans | 44.29% | 20.46x |
| Softball Enthusiasts | 49.03% | 18.94x |
| College Football Fans | 42.93% | 18.61x |
| NCAA Football Fans | 44.86% | 18.31x |
| Volleyball Enthusiasts | 47.78% | 17.56x |
| March Madness Enthusiasts | 40.59% | 16.84x |
| Duke Blue Devils Fans | 36.82% | 14.73x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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APPAREL RETAILERS
The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.53x |
| The Childrens Place | 0.01% | 1.33x |
| Carhartt | 0.16% | 1.21x |
| Old Navy | 0.01% | 1.20x |
| Victoria's Secret | 0.01% | 1.18x |
| Mens Wearhouse | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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WEBSITES
The Sports News & Apparel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports News & Apparel audience is hudl.com.
| Website | Composition | Index |
| hudl.com | 1.12% | 138.33x |
| baseballexpress.com | 1.34% | 138.25x |
| nfhsnetwork.com | 7.10% | 133.10x |
| intermatwrestle.com | 5.77% | 129.60x |
| avca.org | 1.42% | 129.15x |
| cheapbats.com | 2.15% | 128.87x |
| gc.com | 1.55% | 126.06x |
| hq4sports.com | 1.07% | 123.10x |
| boombah.com | 5.52% | 118.86x |
| usafootball.com | 4.00% | 113.04x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 1.07% | 55.97x |
| Upstate New York State Athletics | 0.47% | 45.46x |
| Florida College Athletics | 9.18% | 42.14x |
| Southeast College Athletics | 3.21% | 40.22x |
| Pac 12 Sports | 2.22% | 39.86x |
| Lacrosse College Athletics | 2.44% | 39.84x |
| Virginia Athletics | 0.98% | 38.36x |
| College Sports | 3.01% | 36.80x |
| New England & Ivy League Sports | 4.25% | 27.10x |
| US Soccer | 2.42% | 25.59x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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DEMOGRAPHICS
The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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