Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 1.8 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is High School Sports Researchers.

Interest Composition Index
High School Sports Researchers 60.56% 24.30x
Olympics Fans 55.32% 23.19x
NCAA Fans 46.80% 21.16x
Softball Enthusiasts 53.36% 20.72x
College Football Fans 46.84% 19.93x
NCAA Football Fans 45.49% 19.61x
Competitive Wrestling Enthusiasts 48.32% 19.44x
Volleyball Enthusiasts 49.54% 18.51x
March Madness Enthusiasts 41.22% 17.52x
Duke Blue Devils Fans 39.58% 16.53x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Talbots.

Location Composition Index
Talbots 0.03% 1.34x
Chicos 0.04% 1.26x
Carhartt 0.33% 1.24x
Brooks Brothers 0.02% 1.23x
Eddie Bauer 0.02% 1.23x
J. Crew 0.04% 1.17x
American Eagle Outfitters 0.04% 1.14x
Tommy Bahama 0.01% 1.13x
White House Black Market 0.05% 1.13x
Kate Spade 0.02% 1.11x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is baseballexpress.com.

Website Composition Index
baseballexpress.com 2.40% 146.64x
hudl.com 2.02% 139.99x
flowrestling.org 3.12% 135.14x
hittingworld.com 1.06% 134.78x
nfhsnetwork.com 9.85% 133.32x
cheapbats.com 2.91% 128.84x
gc.com 2.19% 128.05x
intermatwrestle.com 3.74% 125.29x
avca.org 1.99% 125.20x
theopenmat.com 1.05% 125.03x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.31% 54.49x
Florida College Athletics 11.91% 38.11x
Lacrosse College Athletics 3.02% 37.89x
Upstate New York State Athletics 0.57% 37.68x
Southeast College Athletics 4.19% 37.31x
Pac 12 Sports 3.55% 36.85x
Virginia Athletics 1.29% 35.76x
College Sports 4.00% 32.51x
US Soccer 3.16% 24.38x
New England & Ivy League Sports 5.39% 23.80x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male