SPORTS NEWS & APPAREL

Audience Size: 672.3 Thousand Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 672.3 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	63.44%	24.86x
High School Sports Researchers	66.20%	23.85x
Olympics Fans	53.45%	20.57x
Softball Enthusiasts	58.41%	19.81x
NCAA Fans	41.04%	18.97x
College Football Fans	44.46%	17.17x
NCAA Football Fans	44.84%	17.00x
March Madness Enthusiasts	41.36%	16.26x
Volleyball Enthusiasts	45.73%	15.37x
MLB Fans	32.74%	14.08x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Ralph Lauren.

Location	Composition	Index
Ralph Lauren	0.02%	3.10x
Coach	0.02%	1.94x
White House Black Market	0.06%	1.93x
Brooks Brothers	0.01%	1.70x
Madewell	0.01%	1.65x
Maurices	0.08%	1.55x
Urban Outfitters	0.01%	1.53x
Buckle	0.05%	1.49x
Mens Wearhouse	0.05%	1.47x
Eddie Bauer	0.02%	1.46x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website	Composition	Index
intermatwrestle.com	4.79%	261.97x
trackwrestling.com	23.08%	195.22x
flosoftball.com	3.46%	183.36x
flowrestling.org	17.82%	178.22x
theopenmat.com	4.16%	172.95x
teamusa.org	3.69%	172.77x
directsports.com	1.60%	171.56x
prepbaseballreport.com	20.21%	158.32x
discussfastpitch.com	3.62%	124.65x
ncsasports.org	2.06%	101.06x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Upstate New York State Athletics.

Content Affinity	Composition	Index
Upstate New York State Athletics	0.15%	51.42x
Illinois College Sports	1.32%	50.25x
College Sports	1.38%	48.36x
Florida College Athletics	3.25%	46.71x
Virginia Athletics	0.66%	43.48x
Lacrosse College Athletics	0.92%	40.78x
Southeast College Athletics	2.99%	37.39x
New England & Ivy League Sports	2.14%	37.21x
Pac 12 Sports	2.91%	30.86x
US Soccer	0.89%	28.63x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male