SPORTS NEWS & APPAREL

Audience Size: 1.1 Million Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	63.47%	26.37x
High School Sports Researchers	66.55%	24.96x
Olympics Fans	57.78%	24.56x
NCAA Fans	48.52%	21.21x
NCAA Football Fans	48.52%	19.71x
Softball Enthusiasts	52.40%	19.41x
College Football Fans	48.13%	19.40x
Volleyball Enthusiasts	50.38%	17.86x
March Madness Enthusiasts	45.01%	17.58x
Duke Blue Devils Fans	40.49%	15.57x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Gymboree.

Location	Composition	Index
Gymboree	0.01%	2.28x
Buckle	0.02%	2.26x
Banana Republic	0.01%	2.20x
Jos A. Bank Clothiers	0.01%	1.59x
Victoria's Secret	0.02%	1.54x
Maurices	0.02%	1.52x
Journeys	0.02%	1.45x
Old Navy	0.02%	1.42x
Chicos	0.01%	1.33x
White House Black Market	0.01%	1.33x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is nfhsnetwork.com.

Website	Composition	Index
nfhsnetwork.com	6.33%	169.79x
intermatwrestle.com	5.57%	166.31x
avca.org	1.30%	165.64x
cheapbats.com	1.89%	165.50x
gc.com	1.30%	160.97x
boombah.com	4.97%	154.62x
hq4sports.com	1.19%	148.81x
usafootball.com	3.57%	144.31x
competitivedge.com	1.18%	141.71x
anthem-sports.com	1.08%	137.74x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.01%	67.05x
Upstate New York State Athletics	0.44%	55.43x
Florida College Athletics	8.61%	51.31x
Southeast College Athletics	3.06%	48.82x
Pac 12 Sports	1.89%	47.60x
Virginia Athletics	0.95%	47.44x
Lacrosse College Athletics	2.33%	47.35x
College Sports	2.88%	45.18x
New England & Ivy League Sports	4.04%	33.64x
US Soccer	2.28%	31.13x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male