SPORTS NEWS & APPAREL

Audience Size: 302.5 Thousand Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 302.5 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	59.86%	41.12x
High School Sports Researchers	63.38%	36.93x
Olympics Fans	50.00%	35.49x
Softball Enthusiasts	53.52%	31.82x
NCAA Fans	37.32%	30.90x
March Madness Enthusiasts	42.25%	28.16x
College Football Fans	40.85%	27.61x
NCAA Football Fans	39.44%	27.49x
MLB Fans	32.39%	26.26x
Volleyball Enthusiasts	47.18%	24.84x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Old Navy.

Location	Composition	Index
Old Navy	0.02%	2.21x
Mens Wearhouse	0.01%	2.02x
Express	0.01%	1.81x
Carhartt	0.07%	0.93x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website	Composition	Index
intermatwrestle.com	6.83%	285.56x
prepbaseballreport.com	14.39%	220.85x
flowrestling.org	18.28%	208.34x
teamusa.org	9.24%	180.80x
theopenmat.com	4.73%	174.67x
trackwrestling.com	30.55%	170.01x
directsports.com	2.57%	146.92x
ncsasports.org	4.84%	109.47x
stats.com	1.82%	106.81x
tourneymachine.com	4.71%	105.78x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Online Ticket Buyers.

Content Affinity	Composition	Index
Online Ticket Buyers	3.28%	35.38x
Illinois Education	0.13%	20.65x
Central California Cluster	2.46%	18.42x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews)	1.92%	18.00x
Fantasy Sports	16.42%	16.69x
Health Issues Cluster	5.20%	16.50x
Golf Travel & Gear	4.92%	16.00x
Running & Marathons	8.21%	16.00x
Texas University Athletics	6.43%	14.88x
Cheerleading	0.07%	14.70x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male