SPORTS NEWS & APPAREL

Audience Size: 767.9 Thousand Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 767.9 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is Olympics Fans.

Interest	Composition	Index
Olympics Fans	53.24%	24.04x
College Athletic Scholarships Researchers	48.61%	23.85x
High School Sports Researchers	52.47%	23.15x
NCAA Fans	37.72%	18.32x
Softball Enthusiasts	45.56%	16.81x
Competitive Wrestling Enthusiasts	56.25%	16.29x
College Football Fans	34.21%	14.97x
NCAA Football Fans	32.81%	14.73x
Iowa Hawkeyes Fans	31.71%	13.55x
March Madness Enthusiasts	29.65%	13.23x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Kate Spade.

Location	Composition	Index
Kate Spade	0.01%	1.98x
Lululemon	0.02%	1.92x
Jos A. Bank Clothiers	0.03%	1.54x
Mens Wearhouse	0.05%	1.38x
Lane Bryant	0.03%	1.36x
Belk	0.01%	1.36x
White House Black Market	0.03%	1.31x
Maurices	0.06%	1.29x
American Eagle Outfitters	0.03%	1.25x
Carhartt	0.33%	1.24x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website	Composition	Index
intermatwrestle.com	4.10%	181.19x
nfhsnetwork.com	1.45%	159.21x
softballcenter.com	1.35%	144.23x
nwcaonline.com	1.41%	132.89x
prepbaseballreport.com	15.85%	129.64x
flowrestling.org	24.98%	119.50x
theopenmat.com	3.21%	115.56x
flosoftball.com	3.92%	103.06x
theguillotine.com	1.17%	93.87x
iawrestle.com	1.35%	91.17x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is College Sports.

Content Affinity	Composition	Index
College Sports	0.76%	32.49x
Illinois College Sports	1.52%	32.13x
Lacrosse College Athletics	0.35%	31.41x
Upstate New York State Athletics	0.10%	30.77x
Virginia Athletics	0.34%	30.10x
Florida College Athletics	1.93%	23.49x
New England & Ivy League Sports	1.89%	22.88x
Southeast College Athletics	3.20%	22.87x
Pac 12 Sports	2.70%	21.65x
US Soccer	0.30%	18.97x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male