Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 767.9 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 767.9 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is Olympics Fans.

Interest Composition Index
Olympics Fans 53.24% 24.04x
College Athletic Scholarships Researchers 48.61% 23.85x
High School Sports Researchers 52.47% 23.15x
NCAA Fans 37.72% 18.32x
Softball Enthusiasts 45.56% 16.81x
Competitive Wrestling Enthusiasts 56.25% 16.29x
College Football Fans 34.21% 14.97x
NCAA Football Fans 32.81% 14.73x
Iowa Hawkeyes Fans 31.71% 13.55x
March Madness Enthusiasts 29.65% 13.23x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.98x
Lululemon 0.02% 1.92x
Jos A. Bank Clothiers 0.03% 1.54x
Mens Wearhouse 0.05% 1.38x
Lane Bryant 0.03% 1.36x
Belk 0.01% 1.36x
White House Black Market 0.03% 1.31x
Maurices 0.06% 1.29x
American Eagle Outfitters 0.03% 1.25x
Carhartt 0.33% 1.24x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 4.10% 181.19x
nfhsnetwork.com 1.45% 159.21x
softballcenter.com 1.35% 144.23x
nwcaonline.com 1.41% 132.89x
prepbaseballreport.com 15.85% 129.64x
flowrestling.org 24.98% 119.50x
theopenmat.com 3.21% 115.56x
flosoftball.com 3.92% 103.06x
theguillotine.com 1.17% 93.87x
iawrestle.com 1.35% 91.17x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is College Sports.

Content Affinity Composition Index
College Sports 0.76% 32.49x
Illinois College Sports 1.52% 32.13x
Lacrosse College Athletics 0.35% 31.41x
Upstate New York State Athletics 0.10% 30.77x
Virginia Athletics 0.34% 30.10x
Florida College Athletics 1.93% 23.49x
New England & Ivy League Sports 1.89% 22.88x
Southeast College Athletics 3.20% 22.87x
Pac 12 Sports 2.70% 21.65x
US Soccer 0.30% 18.97x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male