SPORTS NEWS & APPAREL

Audience Size: 1.6 Million Devices

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Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest	Composition	Index
College Athletic Scholarships Researchers	63.90%	21.77x
High School Sports Researchers	63.74%	21.08x
Olympics Fans	59.02%	20.80x
Softball Enthusiasts	54.85%	19.24x
NCAA Fans	49.49%	18.46x
Competitive Wrestling Enthusiasts	52.30%	18.04x
College Football Fans	48.19%	17.38x
Volleyball Enthusiasts	50.14%	16.86x
NCAA Football Fans	47.82%	16.83x
March Madness Enthusiasts	43.76%	15.31x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Buckle.

Location	Composition	Index
Buckle	0.07%	1.27x
Talbots	0.04%	1.27x
Jos A. Bank Clothiers	0.05%	1.24x
Chicos	0.06%	1.23x
Ralph Lauren	0.02%	1.19x
Forever 21	0.05%	1.18x
Dressbarn	0.04%	1.17x
Hollister	0.06%	1.17x
American Eagle Outfitters	0.06%	1.13x
Ann Taylor	0.02%	1.13x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is baseballexpress.com.

Website	Composition	Index
baseballexpress.com	2.05%	133.80x
hudl.com	1.61%	133.62x
nfhsnetwork.com	9.00%	128.05x
cheapbats.com	2.72%	122.12x
intermatwrestle.com	4.37%	121.78x
gc.com	1.96%	121.17x
avca.org	1.78%	120.87x
theopenmat.com	1.01%	118.61x
prepbaseballreport.com	6.98%	113.58x
flowrestling.org	5.48%	112.32x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity	Composition	Index
Illinois College Sports	1.24%	51.86x
Upstate New York State Athletics	0.58%	39.14x
Florida College Athletics	11.50%	37.74x
Lacrosse College Athletics	2.93%	37.57x
Southeast College Athletics	3.91%	36.96x
Pac 12 Sports	3.41%	36.48x
Virginia Athletics	1.22%	36.18x
College Sports	3.85%	33.46x
New England & Ivy League Sports	5.18%	23.90x
US Soccer	3.00%	23.20x

Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.

Index: A comparison of the Sports News & Apparel audience to the internet population.

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male