
Explore the Sports News & Apparel Audience
Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 302.5 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

INTERESTS
The Sports News & Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.
Interest | Composition | Index |
College Athletic Scholarships Researchers | 59.86% | 41.12x |
High School Sports Researchers | 63.38% | 36.93x |
Olympics Fans | 50.00% | 35.49x |
Softball Enthusiasts | 53.52% | 31.82x |
NCAA Fans | 37.32% | 30.90x |
March Madness Enthusiasts | 42.25% | 28.16x |
College Football Fans | 40.85% | 27.61x |
NCAA Football Fans | 39.44% | 27.49x |
MLB Fans | 32.39% | 26.26x |
Volleyball Enthusiasts | 47.18% | 24.84x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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APPAREL RETAILERS
The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Old Navy.
Location | Composition | Index |
Old Navy | 0.02% | 2.21x |
Mens Wearhouse | 0.01% | 2.02x |
Express | 0.01% | 1.81x |
Carhartt | 0.07% | 0.93x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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WEBSITES
The Sports News & Apparel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.
Website | Composition | Index |
intermatwrestle.com | 6.83% | 285.56x |
prepbaseballreport.com | 14.39% | 220.85x |
flowrestling.org | 18.28% | 208.34x |
teamusa.org | 9.24% | 180.80x |
theopenmat.com | 4.73% | 174.67x |
trackwrestling.com | 30.55% | 170.01x |
directsports.com | 2.57% | 146.92x |
ncsasports.org | 4.84% | 109.47x |
stats.com | 1.82% | 106.81x |
tourneymachine.com | 4.71% | 105.78x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Online Ticket Buyers.
Content Affinity | Composition | Index |
Online Ticket Buyers | 3.28% | 35.38x |
Illinois Education | 0.13% | 20.65x |
Central California Cluster | 2.46% | 18.42x |
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.92% | 18.00x |
Fantasy Sports | 16.42% | 16.69x |
Health Issues Cluster | 5.20% | 16.50x |
Golf Travel & Gear | 4.92% | 16.00x |
Running & Marathons | 8.21% | 16.00x |
Texas University Athletics | 6.43% | 14.88x |
Cheerleading | 0.07% | 14.70x |
Composition Percentage:
The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
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DEMOGRAPHICS
The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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