Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 340.7 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 340.7 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 55.64% 29.43x
High School Sports Researchers 59.75% 27.16x
Olympics Fans 54.44% 26.25x
NCAA Fans 35.17% 21.46x
Softball Enthusiasts 52.34% 21.37x
College Football Fans 38.70% 19.91x
NCAA Football Fans 39.52% 19.51x
March Madness Enthusiasts 36.38% 18.36x
Volleyball Enthusiasts 41.97% 17.52x
MLB Fans 28.14% 16.30x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 4.00x
Maurices 0.02% 3.23x
Carhartt 0.03% 0.59x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is trackwrestling.com.

Website Composition Index
trackwrestling.com 27.56% 194.21x
flowrestling.org 20.39% 180.80x
prepbaseballreport.com 16.23% 175.12x
epicsports.com 29.69% 95.40x
tourneymachine.com 3.95% 71.55x
gopsusports.com 5.26% 61.75x
okstate.com 2.45% 56.40x
offtackleempire.com 2.11% 53.83x
pistolsfiringblog.com 2.79% 50.32x
blackshoediaries.com 3.43% 49.92x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 3.36% 55.24x
Virginia Athletics 0.61% 54.05x
Lacrosse College Athletics 0.85% 49.63x
College Sports 1.21% 48.76x
Illinois College Sports 1.04% 48.23x
New England & Ivy League Sports 1.88% 40.38x
Southeast College Athletics 2.50% 39.46x
US Soccer 0.86% 33.85x
Pac 12 Sports 2.27% 32.32x
Custom Printing 0.87% 28.52x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male