Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 1.4 Million Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 58.14% 24.98x
Olympics Fans 56.33% 24.24x
High School Sports Researchers 62.35% 23.92x
NCAA Fans 44.29% 20.46x
Softball Enthusiasts 49.03% 18.94x
College Football Fans 42.93% 18.61x
NCAA Football Fans 44.86% 18.31x
Volleyball Enthusiasts 47.78% 17.56x
March Madness Enthusiasts 40.59% 16.84x
Duke Blue Devils Fans 36.82% 14.73x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is Maurices.

Location Composition Index
Maurices 0.01% 1.53x
The Childrens Place 0.01% 1.33x
Carhartt 0.16% 1.21x
Old Navy 0.01% 1.20x
Victoria's Secret 0.01% 1.18x
Mens Wearhouse 0.02% 0.97x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is hudl.com.

Website Composition Index
hudl.com 1.12% 138.33x
baseballexpress.com 1.34% 138.25x
nfhsnetwork.com 7.10% 133.10x
intermatwrestle.com 5.77% 129.60x
avca.org 1.42% 129.15x
cheapbats.com 2.15% 128.87x
gc.com 1.55% 126.06x
hq4sports.com 1.07% 123.10x
boombah.com 5.52% 118.86x
usafootball.com 4.00% 113.04x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 1.07% 55.97x
Upstate New York State Athletics 0.47% 45.46x
Florida College Athletics 9.18% 42.14x
Southeast College Athletics 3.21% 40.22x
Pac 12 Sports 2.22% 39.86x
Lacrosse College Athletics 2.44% 39.84x
Virginia Athletics 0.98% 38.36x
College Sports 3.01% 36.80x
New England & Ivy League Sports 4.25% 27.10x
US Soccer 2.42% 25.59x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male