Dstillery Audiences

SPORTS NEWS & APPAREL

Audience Size: 570.5 Thousand Devices

Explore the Sports News & Apparel Audience

Below you'll find more information about the Sports News & Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 570.5 thousand unique devices whose actions qualify for the Sports News & Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The Sports News & Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Sports News & Apparel audience is College Athletic Scholarships Researchers.

Interest Composition Index
College Athletic Scholarships Researchers 50.61% 26.34x
Olympics Fans 49.48% 24.34x
High School Sports Researchers 53.99% 24.23x
NCAA Fans 40.87% 19.93x
Softball Enthusiasts 55.61% 19.68x
College Football Fans 41.87% 19.38x
NCAA Football Fans 34.20% 15.65x
Recreational Sports Participants 21.95% 15.59x
March Madness Enthusiasts 31.39% 14.48x
Volleyball Enthusiasts 38.59% 13.63x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Interest attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Sports News & Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Sports News & Apparel audience is LOFT.

Location Composition Index
LOFT 0.02% 2.09x
Coach 0.01% 2.07x
Victoria's Secret 0.03% 1.86x
Old Navy 0.04% 1.77x
Lane Bryant 0.01% 1.75x
Lululemon 0.02% 1.63x
Buckle 0.03% 1.54x
Maurices 0.04% 1.31x
Aeropostale 0.02% 1.25x
Express 0.02% 1.19x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Location attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Sports News & Apparel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Sports News & Apparel audience is intermatwrestle.com.

Website Composition Index
intermatwrestle.com 3.08% 236.70x
prepbaseballreport.com 15.59% 166.11x
flowrestling.org 19.57% 148.24x
flosoftball.com 4.15% 144.92x
theopenmat.com 2.15% 144.60x
discussfastpitch.com 2.24% 113.98x
iawrestle.com 1.04% 109.21x
epicsports.com 26.07% 94.89x
trackwrestling.com 28.12% 91.98x
tourneymachine.com 4.74% 83.45x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Web attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Sports News & Apparel audience is College Sports.

Content Affinity Composition Index
College Sports 0.66% 43.09x
Virginia Athletics 0.30% 40.39x
Illinois College Sports 1.36% 40.03x
Lacrosse College Athletics 0.40% 39.11x
Upstate New York State Athletics 0.08% 29.69x
Southeast College Athletics 2.71% 27.99x
Florida College Athletics 1.61% 27.53x
New England & Ivy League Sports 1.41% 27.41x
Pac 12 Sports 2.22% 23.59x
US Soccer 0.34% 22.65x
Composition Percentage: The overlap percentage between the Sports News & Apparel audience and the Content Affinity attribute.
Index: A comparison of the Sports News & Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Sports News & Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male