Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 970.2 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 970.2 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 67.63% 34.26x
SEO Specialists 58.73% 25.20x
Enterprise Field Services Researchers 54.10% 23.40x
Business News Readers 40.31% 22.47x
Market Intelligence Researchers 36.82% 22.42x
Investment Banking Professionals 43.58% 21.07x
Media Buying Professionals 33.87% 20.25x
Shared Work Space Researchers 52.81% 20.03x
Finance Continuing Education Researchers 39.65% 19.66x
Executive and C-Suite 31.70% 19.66x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Everlane.

Location Composition Index
Everlane 0.03% 4.82x
Supreme 0.04% 3.95x
Patagonia 0.05% 3.36x
Intermix 0.03% 3.11x
Bonobos 0.17% 2.82x
Armani 0.09% 2.35x
Club Monaco 0.04% 2.25x
Madewell 0.06% 2.20x
Saint Laurent Paris 0.02% 2.12x
Zara 0.05% 2.02x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is asug.com.

Website Composition Index
asug.com 1.29% 204.62x
finsmes.com 8.15% 185.10x
sys-con.com 1.94% 182.92x
wipro.com 1.22% 178.55x
pega.com 2.31% 167.26x
martechadvisor.com 1.68% 159.49x
accenture.com 3.30% 153.37x
talend.com 3.14% 150.30x
ycombinator.com 2.17% 149.01x
microventures.com 1.43% 144.38x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 11.40% 55.48x
Institutional Investing 8.14% 52.80x
Retail Industry News 5.13% 47.60x
Human Resources & Employee Management 3.65% 39.47x
Cosmetics Business 1.54% 38.32x
Data Centers 10.36% 37.58x
Business News & Information Readers 27.09% 35.27x
Marketing Professionals 11.72% 33.87x
Mobile Industry Information 4.33% 31.29x
Writing Resources 5.45% 30.06x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male