Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 57.7 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 57.7 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 29.55% 25.36x
Venture Capitalists 62.24% 24.44x
Executive Travelers 36.36% 23.16x
Finance Continuing Education Researchers 39.34% 18.66x
Web Conferences and Remote Workers 48.95% 17.90x
SEO Specialists 54.20% 17.70x
Investment Banking Professionals 44.41% 16.39x
Mac Users 29.90% 16.15x
Personal Stock Portfolio Managers 29.37% 15.84x
Work Comes First Travelers 23.43% 15.22x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Chicos.

Location Composition Index
Chicos 0.03% 3.90x
LOFT 0.03% 3.84x
Forever 21 0.02% 3.69x
Buckle 0.03% 3.12x
Aeropostale 0.02% 2.11x
Gap 0.02% 1.95x
Express 0.02% 1.94x
White House Black Market 0.02% 1.81x
Lane Bryant 0.02% 1.72x
Old Navy 0.03% 1.56x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is toolbox.com.

Website Composition Index
toolbox.com 19.20% 170.88x
owler.com 17.04% 81.08x
techcrunch.com 69.25% 65.51x
spglobal.com 10.67% 60.03x
infoworld.com 5.40% 59.98x
thenewstack.io 5.99% 58.25x
marketscreener.com 11.71% 53.49x
bnnbloomberg.ca 4.57% 50.07x
cio.com 10.63% 49.77x
streetinsider.com 11.14% 49.46x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 2.34% 104.67x
Work Productivity 2.20% 85.35x
Mobile Industry Information 1.66% 74.14x
Medical Journals 4.61% 70.33x
Corporate Employment Pages 2.54% 67.04x
Data Centers 2.95% 50.13x
Real Estate Cluster 0.88% 47.67x
Visa & Immigration 0.95% 38.13x
Data Analysis & Scripting 16.40% 33.79x
Canada Tax and Finance Research Cluster 1.83% 32.75x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male