Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 800.6 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 800.6 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 73.62% 25.29x
SEO Specialists 64.96% 22.41x
Enterprise Field Services Researchers 61.09% 20.43x
Business News Readers 48.01% 18.74x
Market Intelligence Researchers 45.50% 18.33x
Web Design Researchers 50.92% 17.69x
Finance Continuing Education Researchers 48.75% 17.30x
Media Buying Professionals 40.94% 17.16x
Budget Small Business Researchers 46.11% 16.77x
Executive and C-Suite 37.47% 16.74x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Intermix.

Location Composition Index
Intermix 0.02% 6.91x
Club Monaco 0.03% 3.87x
Zara 0.05% 3.69x
Armani 0.05% 3.63x
Patagonia 0.02% 3.40x
Lululemon 0.08% 3.20x
Saint Laurent Paris 0.01% 3.20x
Uniqlo 0.03% 3.09x
Bonobos 0.03% 3.05x
Hugo Boss 0.06% 2.96x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is wispubs.com.

Website Composition Index
wispubs.com 2.30% 269.15x
sys-con.com 1.50% 225.75x
finsmes.com 9.39% 223.77x
pega.com 1.36% 211.21x
talend.com 3.03% 189.93x
accenture.com 3.43% 186.43x
hcltech.com 2.02% 176.37x
crunchbase.com 31.05% 170.54x
sap.com 5.05% 167.20x
lek.com 2.22% 160.55x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 8.36% 58.31x
Work Productivity 9.97% 57.80x
Retail Industry News 4.75% 49.06x
Data Centers 9.07% 41.11x
Human Resources & Employee Management 3.21% 39.88x
Business News & Information Readers 27.16% 39.85x
Marketing Professionals 10.16% 37.26x
Cosmetics Business 1.11% 35.34x
Writing Resources 4.51% 32.27x
Paper & Packaging 1.25% 31.55x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male