Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 28.8 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 28.8 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Executive Travelers.

Interest Composition Index
Executive Travelers 11.03% 33.59x
Market Intelligence Researchers 20.53% 24.79x
CRM Platform Users 63.12% 23.87x
Financial Investors 25.48% 18.27x
Finance Continuing Education Researchers 32.70% 18.11x
Online Grammar Tool Users 6.46% 16.89x
Job Seekers 30.42% 16.76x
Small Business Opportunity Researchers 8.37% 15.82x
Investment Management Professionals 20.91% 15.34x
Accounting & CPA Continuing Education Researchers 72.62% 15.21x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.78x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is techcrunch.com.

Website Composition Index
techcrunch.com 69.77% 58.06x
spiceworks.com 19.80% 55.87x
venturebeat.com 15.87% 49.35x
exceldemy.com 7.98% 34.86x
geekwire.com 9.32% 33.96x
fiercehealthcare.com 8.73% 32.98x
exceljet.net 14.46% 32.47x
trumpexcel.com 10.06% 32.39x
guru99.com 13.09% 30.98x
worldtimebuddy.com 9.46% 29.86x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 4.53% 80.59x
Data, Analytics & Coding 3.47% 34.49x
Accounting 1.27% 29.46x
Data Analysis & Scripting 9.13% 24.14x
Maps & Navigation 1.27% 23.85x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 2.12% 23.70x
Personal Investment & Advisor Researchers 1.06% 20.54x
Career Cluster A 0.57% 15.08x
New York City Real Estate Research Cluster 1.56% 14.37x
Legal Information Research Cluster 1.84% 14.11x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male