Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 37.7 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Executive Travelers.

Interest Composition Index
Executive Travelers 14.45% 21.16x
Venture Capitalists 53.39% 19.91x
Finance Continuing Education Researchers 30.68% 19.64x
Telemedicine Content Readers 13.27% 19.35x
CRM Platform Users 62.24% 18.84x
Market Intelligence Researchers 24.78% 18.62x
Accounting & CPA Continuing Education Researchers 61.65% 17.98x
Executive and C-Suite 17.70% 16.30x
Investment Management Professionals 25.37% 15.53x
Financial Investors 33.04% 14.99x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.86x
Carhartt 0.03% 0.48x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is marketscreener.com.

Website Composition Index
marketscreener.com 9.43% 61.14x
techcrunch.com 69.24% 53.49x
guru99.com 12.70% 42.72x
spiceworks.com 19.25% 42.06x
fiercehealthcare.com 9.30% 38.12x
venturebeat.com 19.31% 34.61x
geekwire.com 11.93% 34.02x
trumpexcel.com 11.46% 29.56x
fiercebiotech.com 5.92% 29.42x
spreadsheetpoint.com 4.04% 28.57x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Medical Journals.

Content Affinity Composition Index
Medical Journals 4.98% 72.35x
Data, Analytics & Coding 4.26% 31.72x
Canada Tax and Finance Research Cluster 0.77% 25.32x
Data Analysis & Scripting 10.01% 25.00x
Personal Finance Researchers 1.05% 22.19x
Accounting 1.38% 20.86x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 2.49% 20.41x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 2.54% 15.27x
Legal Information Research Cluster 2.71% 14.45x
Maps & Navigation 1.05% 14.10x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male