Explore the Startup Investment Audience
Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 57.7 thousand unique devices whose actions qualify for the Startup Investment audience.
INTERESTS
The Startup Investment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Startup Investment audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 29.55% | 25.36x |
| Venture Capitalists | 62.24% | 24.44x |
| Executive Travelers | 36.36% | 23.16x |
| Finance Continuing Education Researchers | 39.34% | 18.66x |
| Web Conferences and Remote Workers | 48.95% | 17.90x |
| SEO Specialists | 54.20% | 17.70x |
| Investment Banking Professionals | 44.41% | 16.39x |
| Mac Users | 29.90% | 16.15x |
| Personal Stock Portfolio Managers | 29.37% | 15.84x |
| Work Comes First Travelers | 23.43% | 15.22x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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APPAREL RETAILERS
The Startup Investment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Startup Investment audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 3.90x |
| LOFT | 0.03% | 3.84x |
| Forever 21 | 0.02% | 3.69x |
| Buckle | 0.03% | 3.12x |
| Aeropostale | 0.02% | 2.11x |
| Gap | 0.02% | 1.95x |
| Express | 0.02% | 1.94x |
| White House Black Market | 0.02% | 1.81x |
| Lane Bryant | 0.02% | 1.72x |
| Old Navy | 0.03% | 1.56x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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WEBSITES
The Startup Investment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Startup Investment audience is toolbox.com.
| Website | Composition | Index |
| toolbox.com | 19.20% | 170.88x |
| owler.com | 17.04% | 81.08x |
| techcrunch.com | 69.25% | 65.51x |
| spglobal.com | 10.67% | 60.03x |
| infoworld.com | 5.40% | 59.98x |
| thenewstack.io | 5.99% | 58.25x |
| marketscreener.com | 11.71% | 53.49x |
| bnnbloomberg.ca | 4.57% | 50.07x |
| cio.com | 10.63% | 49.77x |
| streetinsider.com | 11.14% | 49.46x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Startup Investment audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 2.34% | 104.67x |
| Work Productivity | 2.20% | 85.35x |
| Mobile Industry Information | 1.66% | 74.14x |
| Medical Journals | 4.61% | 70.33x |
| Corporate Employment Pages | 2.54% | 67.04x |
| Data Centers | 2.95% | 50.13x |
| Real Estate Cluster | 0.88% | 47.67x |
| Visa & Immigration | 0.95% | 38.13x |
| Data Analysis & Scripting | 16.40% | 33.79x |
| Canada Tax and Finance Research Cluster | 1.83% | 32.75x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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DEMOGRAPHICS
The Startup Investment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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