Explore the Startup Investment Audience
Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 127 thousand unique devices whose actions qualify for the Startup Investment audience.
INTERESTS
The Startup Investment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Startup Investment audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 55.67% | 24.04x |
| Venture Capitalists | 72.76% | 21.99x |
| Business News Readers | 51.19% | 21.82x |
| Finance Continuing Education Researchers | 58.61% | 20.88x |
| Web Conferences and Remote Workers | 67.09% | 20.44x |
| Personal Stock Portfolio Managers | 46.36% | 19.93x |
| Market Intelligence Researchers | 44.40% | 19.64x |
| Media Buying Professionals | 42.02% | 19.45x |
| SEO Specialists | 69.47% | 19.24x |
| Work Comes First Travelers | 45.87% | 19.16x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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APPAREL RETAILERS
The Startup Investment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Startup Investment audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.03% | 6.43x |
| LOFT | 0.02% | 4.89x |
| H&M | 0.02% | 4.77x |
| Mens Wearhouse | 0.02% | 3.31x |
| Hollister | 0.01% | 3.03x |
| Express | 0.01% | 2.60x |
| Zumiez | 0.01% | 2.46x |
| The Childrens Place | 0.01% | 1.41x |
| Victoria's Secret | 0.01% | 1.20x |
| Carhartt | 0.04% | 0.48x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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WEBSITES
The Startup Investment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Startup Investment audience is toolbox.com.
| Website | Composition | Index |
| toolbox.com | 9.56% | 160.51x |
| prweb.com | 6.33% | 143.05x |
| globenewswire.com | 15.17% | 126.04x |
| extendoffice.com | 8.33% | 104.07x |
| businesswire.com | 26.03% | 103.96x |
| microsoft.com | 7.71% | 99.01x |
| coindesk.com | 5.06% | 98.51x |
| hubspot.com | 12.05% | 96.73x |
| whalewisdom.com | 5.26% | 88.78x |
| dice.com | 4.59% | 85.26x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 4.49% | 188.30x |
| Business News & Information Readers | 14.80% | 125.83x |
| Work Productivity | 5.78% | 124.86x |
| Retail Industry News | 2.89% | 116.53x |
| Human Resources & Employee Management | 2.09% | 91.75x |
| Marketing Professionals | 5.85% | 90.54x |
| Data Centers | 6.14% | 89.34x |
| Corporate Employment Pages | 6.13% | 77.41x |
| Writing Resources | 2.34% | 72.32x |
| Cosmetics Business | 0.71% | 61.23x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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DEMOGRAPHICS
The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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