Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 856.6 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 856.6 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 74.18% 23.55x
SEO Specialists 67.67% 18.83x
Market Intelligence Researchers 46.31% 17.09x
Business News Readers 48.38% 17.07x
Enterprise Field Services Researchers 63.72% 16.88x
Media Buying Professionals 42.07% 15.66x
Executive and C-Suite 39.47% 15.63x
Web Design Researchers 50.95% 15.59x
Finance Continuing Education Researchers 49.38% 15.52x
Advertising Professionals 38.24% 14.94x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Everlane.

Location Composition Index
Everlane 0.03% 6.75x
Supreme 0.05% 6.15x
Bonobos 0.25% 3.25x
Armani 0.06% 2.83x
Topshop 0.04% 2.53x
Lorna Jane 0.01% 2.28x
Club Monaco 0.03% 2.25x
Zara 0.05% 2.20x
Intermix 0.02% 2.11x
Uniqlo 0.03% 2.03x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is asug.com.

Website Composition Index
asug.com 1.33% 208.65x
finsmes.com 8.34% 202.29x
sys-con.com 1.73% 194.95x
pega.com 1.80% 179.13x
accenture.com 3.30% 172.61x
martechadvisor.com 1.33% 171.17x
ycombinator.com 1.68% 159.80x
talend.com 3.31% 155.73x
crunchbase.com 33.08% 154.88x
sap.com 4.59% 147.51x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 10.71% 54.60x
Institutional Investing 8.26% 52.00x
Retail Industry News 5.06% 43.97x
Human Resources & Employee Management 3.40% 37.11x
Data Centers 9.83% 36.76x
Cosmetics Business 1.33% 35.94x
Business News & Information Readers 27.55% 34.96x
Marketing Professionals 11.17% 34.15x
Writing Resources 5.13% 29.26x
Mobile Industry Information 4.12% 28.56x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male