Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 1 Million Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 68.44% 28.21x
SEO Specialists 53.82% 24.54x
Enterprise Field Services Researchers 51.67% 22.53x
Business News Readers 42.85% 21.20x
Market Intelligence Researchers 36.97% 20.38x
Executive Travelers 55.54% 20.15x
Media Buying Professionals 37.47% 19.50x
Shared Work Space Researchers 51.24% 19.39x
Readers of Bengali Content 33.35% 18.91x
Investment Banking Professionals 44.59% 18.61x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 3.96x
Armani 0.04% 3.68x
Uniqlo 0.02% 2.85x
REI 0.02% 2.72x
Free People 0.02% 2.59x
Banana Republic 0.05% 2.35x
Columbia 0.01% 2.18x
Lululemon 0.05% 2.16x
Kate Spade 0.02% 2.16x
American Apparel 0.03% 2.10x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is bvp.com.

Website Composition Index
bvp.com 2.30% 281.44x
diginomica.com 2.23% 256.79x
finsmes.com 6.09% 219.77x
bain.com 1.30% 216.12x
sys-con.com 2.71% 210.72x
accenture.com 3.46% 209.73x
veeva.com 1.35% 207.18x
capgemini.com 1.22% 203.07x
applause.com 0.99% 202.64x
wipro.com 1.66% 201.16x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 7.45% 52.40x
Work Productivity 14.11% 51.59x
Retail Industry News 4.90% 50.42x
Human Resources & Employee Management 4.85% 40.98x
Data Centers 13.36% 39.34x
Mobile Industry Information 5.15% 36.43x
Business News & Information Readers 25.71% 36.38x
Cosmetics Business 2.18% 35.59x
Marketing Professionals 13.55% 33.76x
Writing Resources 6.61% 29.71x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999