Explore the Startup Investment Audience
Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 800.6 thousand unique devices whose actions qualify for the Startup Investment audience.
INTERESTS
The Startup Investment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 73.62% | 25.29x |
| SEO Specialists | 64.96% | 22.41x |
| Enterprise Field Services Researchers | 61.09% | 20.43x |
| Business News Readers | 48.01% | 18.74x |
| Market Intelligence Researchers | 45.50% | 18.33x |
| Web Design Researchers | 50.92% | 17.69x |
| Finance Continuing Education Researchers | 48.75% | 17.30x |
| Media Buying Professionals | 40.94% | 17.16x |
| Budget Small Business Researchers | 46.11% | 16.77x |
| Executive and C-Suite | 37.47% | 16.74x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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APPAREL RETAILERS
The Startup Investment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Startup Investment audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 6.91x |
| Club Monaco | 0.03% | 3.87x |
| Zara | 0.05% | 3.69x |
| Armani | 0.05% | 3.63x |
| Patagonia | 0.02% | 3.40x |
| Lululemon | 0.08% | 3.20x |
| Saint Laurent Paris | 0.01% | 3.20x |
| Uniqlo | 0.03% | 3.09x |
| Bonobos | 0.03% | 3.05x |
| Hugo Boss | 0.06% | 2.96x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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WEBSITES
The Startup Investment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Startup Investment audience is wispubs.com.
| Website | Composition | Index |
| wispubs.com | 2.30% | 269.15x |
| sys-con.com | 1.50% | 225.75x |
| finsmes.com | 9.39% | 223.77x |
| pega.com | 1.36% | 211.21x |
| talend.com | 3.03% | 189.93x |
| accenture.com | 3.43% | 186.43x |
| hcltech.com | 2.02% | 176.37x |
| crunchbase.com | 31.05% | 170.54x |
| sap.com | 5.05% | 167.20x |
| lek.com | 2.22% | 160.55x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 8.36% | 58.31x |
| Work Productivity | 9.97% | 57.80x |
| Retail Industry News | 4.75% | 49.06x |
| Data Centers | 9.07% | 41.11x |
| Human Resources & Employee Management | 3.21% | 39.88x |
| Business News & Information Readers | 27.16% | 39.85x |
| Marketing Professionals | 10.16% | 37.26x |
| Cosmetics Business | 1.11% | 35.34x |
| Writing Resources | 4.51% | 32.27x |
| Paper & Packaging | 1.25% | 31.55x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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DEMOGRAPHICS
The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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