Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 127 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 127 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Executive Travelers.

Interest Composition Index
Executive Travelers 55.67% 24.04x
Venture Capitalists 72.76% 21.99x
Business News Readers 51.19% 21.82x
Finance Continuing Education Researchers 58.61% 20.88x
Web Conferences and Remote Workers 67.09% 20.44x
Personal Stock Portfolio Managers 46.36% 19.93x
Market Intelligence Researchers 44.40% 19.64x
Media Buying Professionals 42.02% 19.45x
SEO Specialists 69.47% 19.24x
Work Comes First Travelers 45.87% 19.16x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Banana Republic.

Location Composition Index
Banana Republic 0.03% 6.43x
LOFT 0.02% 4.89x
H&M 0.02% 4.77x
Mens Wearhouse 0.02% 3.31x
Hollister 0.01% 3.03x
Express 0.01% 2.60x
Zumiez 0.01% 2.46x
The Childrens Place 0.01% 1.41x
Victoria's Secret 0.01% 1.20x
Carhartt 0.04% 0.48x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is toolbox.com.

Website Composition Index
toolbox.com 9.56% 160.51x
prweb.com 6.33% 143.05x
globenewswire.com 15.17% 126.04x
extendoffice.com 8.33% 104.07x
businesswire.com 26.03% 103.96x
microsoft.com 7.71% 99.01x
coindesk.com 5.06% 98.51x
hubspot.com 12.05% 96.73x
whalewisdom.com 5.26% 88.78x
dice.com 4.59% 85.26x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.49% 188.30x
Business News & Information Readers 14.80% 125.83x
Work Productivity 5.78% 124.86x
Retail Industry News 2.89% 116.53x
Human Resources & Employee Management 2.09% 91.75x
Marketing Professionals 5.85% 90.54x
Data Centers 6.14% 89.34x
Corporate Employment Pages 6.13% 77.41x
Writing Resources 2.34% 72.32x
Cosmetics Business 0.71% 61.23x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male