Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 72.5 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 72.5 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Executive Travelers.

Interest Composition Index
Executive Travelers 50.10% 26.78x
Venture Capitalists 66.93% 26.02x
Web Conferences and Remote Workers 60.66% 23.28x
Finance Continuing Education Researchers 52.39% 23.16x
Telemedicine Content Readers 31.47% 22.29x
Business News Readers 44.42% 21.29x
Personal Stock Portfolio Managers 42.83% 21.26x
SEO Specialists 63.05% 20.69x
Work Comes First Travelers 38.55% 20.29x
Career Focused Individuals 37.25% 20.25x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 3.43x
Carhartt 0.02% 0.68x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is globenewswire.com.

Website Composition Index
globenewswire.com 11.58% 136.11x
businesswire.com 19.11% 114.21x
hubspot.com 8.41% 101.04x
pymnts.com 11.87% 95.36x
whalewisdom.com 6.00% 75.49x
infoworld.com 7.07% 71.16x
mobihealthnews.com 6.13% 65.51x
owler.com 23.56% 64.56x
networkworld.com 6.64% 62.58x
techcrunch.com 79.13% 58.07x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.95% 236.06x
Business News & Information Readers 9.98% 158.97x
Retail Industry News 1.98% 129.75x
Work Productivity 3.88% 114.89x
Data Centers 4.75% 98.20x
Corporate Employment Pages 4.83% 97.43x
Human Resources & Employee Management 1.52% 96.74x
Marketing Professionals 3.78% 89.84x
Writing Resources 1.78% 79.30x
Canada Job Seekers Cluster 0.91% 75.91x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male