Explore the Startup Investment Audience
Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 856.6 thousand unique devices whose actions qualify for the Startup Investment audience.
INTERESTS
The Startup Investment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 74.18% | 23.55x |
| SEO Specialists | 67.67% | 18.83x |
| Market Intelligence Researchers | 46.31% | 17.09x |
| Business News Readers | 48.38% | 17.07x |
| Enterprise Field Services Researchers | 63.72% | 16.88x |
| Media Buying Professionals | 42.07% | 15.66x |
| Executive and C-Suite | 39.47% | 15.63x |
| Web Design Researchers | 50.95% | 15.59x |
| Finance Continuing Education Researchers | 49.38% | 15.52x |
| Advertising Professionals | 38.24% | 14.94x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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APPAREL RETAILERS
The Startup Investment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Startup Investment audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 6.75x |
| Supreme | 0.05% | 6.15x |
| Bonobos | 0.25% | 3.25x |
| Armani | 0.06% | 2.83x |
| Topshop | 0.04% | 2.53x |
| Lorna Jane | 0.01% | 2.28x |
| Club Monaco | 0.03% | 2.25x |
| Zara | 0.05% | 2.20x |
| Intermix | 0.02% | 2.11x |
| Uniqlo | 0.03% | 2.03x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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WEBSITES
The Startup Investment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Startup Investment audience is asug.com.
| Website | Composition | Index |
| asug.com | 1.33% | 208.65x |
| finsmes.com | 8.34% | 202.29x |
| sys-con.com | 1.73% | 194.95x |
| pega.com | 1.80% | 179.13x |
| accenture.com | 3.30% | 172.61x |
| martechadvisor.com | 1.33% | 171.17x |
| ycombinator.com | 1.68% | 159.80x |
| talend.com | 3.31% | 155.73x |
| crunchbase.com | 33.08% | 154.88x |
| sap.com | 4.59% | 147.51x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Startup Investment audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 10.71% | 54.60x |
| Institutional Investing | 8.26% | 52.00x |
| Retail Industry News | 5.06% | 43.97x |
| Human Resources & Employee Management | 3.40% | 37.11x |
| Data Centers | 9.83% | 36.76x |
| Cosmetics Business | 1.33% | 35.94x |
| Business News & Information Readers | 27.55% | 34.96x |
| Marketing Professionals | 11.17% | 34.15x |
| Writing Resources | 5.13% | 29.26x |
| Mobile Industry Information | 4.12% | 28.56x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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DEMOGRAPHICS
The Startup Investment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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