Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 48.2 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 48.2 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 67.55% 26.22x
Executive Travelers 43.31% 25.24x
Telemedicine Content Readers 30.30% 22.67x
Finance Continuing Education Researchers 46.09% 20.32x
Web Conferences and Remote Workers 53.28% 19.51x
SEO Specialists 57.07% 19.43x
Work Comes First Travelers 34.22% 19.39x
Business News Readers 39.27% 19.11x
Personal Stock Portfolio Managers 35.73% 18.41x
Business Decision Makers 35.23% 18.05x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 3.43x
Carhartt 0.01% 0.49x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is techcrunch.com.

Website Composition Index
techcrunch.com 77.56% 65.03x
owler.com 22.95% 63.20x
cio.com 12.11% 54.42x
bnnbloomberg.ca 5.75% 54.02x
thenewstack.io 6.33% 53.28x
marketscreener.com 11.50% 52.24x
spglobal.com 15.23% 51.04x
streetinsider.com 13.90% 46.96x
thehindubusinessline.com 4.28% 40.82x
geekwire.com 21.39% 39.82x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 6.34% 163.97x
Work Productivity 3.33% 96.86x
Marketing Professionals 3.33% 94.13x
Corporate Employment Pages 3.95% 91.14x
Data Centers 4.00% 87.15x
Human Resources & Employee Management 1.23% 84.53x
Writing Resources 1.64% 82.54x
Real Estate Cluster 1.59% 65.96x
Mobile Industry Information 2.60% 61.52x
Learning & Development Products 1.76% 60.91x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male