Explore the Startup Investment Audience
Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Startup Investment audience.
INTERESTS
The Startup Investment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 68.44% | 28.21x |
| SEO Specialists | 53.82% | 24.54x |
| Enterprise Field Services Researchers | 51.67% | 22.53x |
| Business News Readers | 42.85% | 21.20x |
| Market Intelligence Researchers | 36.97% | 20.38x |
| Executive Travelers | 55.54% | 20.15x |
| Media Buying Professionals | 37.47% | 19.50x |
| Shared Work Space Researchers | 51.24% | 19.39x |
| Readers of Bengali Content | 33.35% | 18.91x |
| Investment Banking Professionals | 44.59% | 18.61x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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APPAREL RETAILERS
The Startup Investment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Startup Investment audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 3.96x |
| Armani | 0.04% | 3.68x |
| Uniqlo | 0.02% | 2.85x |
| REI | 0.02% | 2.72x |
| Free People | 0.02% | 2.59x |
| Banana Republic | 0.05% | 2.35x |
| Columbia | 0.01% | 2.18x |
| Lululemon | 0.05% | 2.16x |
| Kate Spade | 0.02% | 2.16x |
| American Apparel | 0.03% | 2.10x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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WEBSITES
The Startup Investment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Startup Investment audience is bvp.com.
| Website | Composition | Index |
| bvp.com | 2.30% | 281.44x |
| diginomica.com | 2.23% | 256.79x |
| finsmes.com | 6.09% | 219.77x |
| bain.com | 1.30% | 216.12x |
| sys-con.com | 2.71% | 210.72x |
| accenture.com | 3.46% | 209.73x |
| veeva.com | 1.35% | 207.18x |
| capgemini.com | 1.22% | 203.07x |
| applause.com | 0.99% | 202.64x |
| wipro.com | 1.66% | 201.16x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 7.45% | 52.40x |
| Work Productivity | 14.11% | 51.59x |
| Retail Industry News | 4.90% | 50.42x |
| Human Resources & Employee Management | 4.85% | 40.98x |
| Data Centers | 13.36% | 39.34x |
| Mobile Industry Information | 5.15% | 36.43x |
| Business News & Information Readers | 25.71% | 36.38x |
| Cosmetics Business | 2.18% | 35.59x |
| Marketing Professionals | 13.55% | 33.76x |
| Writing Resources | 6.61% | 29.71x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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DEMOGRAPHICS
The Startup Investment audience resonates most for the following age and income brackets.
Age
25-34
Income
$100,000-$149,999
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