Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 219.5 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 219.5 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 68.83% 23.37x
Executive Travelers 51.76% 21.31x
Web Conferences and Remote Workers 63.24% 20.48x
Business News Readers 50.19% 20.07x
Finance Continuing Education Researchers 52.77% 19.27x
SEO Specialists 68.15% 18.78x
Market Intelligence Researchers 43.54% 18.07x
Media Buying Professionals 42.44% 17.70x
Personal Stock Portfolio Managers 41.59% 17.45x
Business Decision Makers 44.01% 16.82x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Banana Republic.

Location Composition Index
Banana Republic 0.03% 4.84x
Dressbarn 0.01% 2.18x
Old Navy 0.02% 2.10x
The Childrens Place 0.01% 1.64x
Maurices 0.01% 1.25x
Carhartt 0.09% 0.92x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is crunchbase.com.

Website Composition Index
crunchbase.com 19.92% 378.65x
salesforce.com 14.15% 256.82x
virgin.com 7.43% 215.38x
pehub.com 7.38% 195.25x
ebayinc.com 3.87% 138.75x
institutionalinvestor.com 4.50% 138.23x
jobvite.com 4.27% 134.91x
infoq.com 3.78% 134.62x
crn.com 8.12% 121.58x
kdnuggets.com 3.59% 117.92x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.00% 117.28x
Work Productivity 7.39% 91.09x
Retail Industry News 3.84% 82.34x
Business News & Information Readers 19.72% 79.01x
Human Resources & Employee Management 2.68% 69.13x
Data Centers 7.14% 65.13x
Marketing Professionals 7.41% 63.60x
Assorted Topics (Business Support ToolsForm Templates) 0.68% 57.95x
Paper & Packaging 0.59% 54.99x
Writing Resources 3.14% 54.24x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male