Explore the Startup Investment Audience
Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 28.8 thousand unique devices whose actions qualify for the Startup Investment audience.
INTERESTS
The Startup Investment audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Startup Investment audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 11.03% | 33.59x |
| Market Intelligence Researchers | 20.53% | 24.79x |
| CRM Platform Users | 63.12% | 23.87x |
| Financial Investors | 25.48% | 18.27x |
| Finance Continuing Education Researchers | 32.70% | 18.11x |
| Online Grammar Tool Users | 6.46% | 16.89x |
| Job Seekers | 30.42% | 16.76x |
| Small Business Opportunity Researchers | 8.37% | 15.82x |
| Investment Management Professionals | 20.91% | 15.34x |
| Accounting & CPA Continuing Education Researchers | 72.62% | 15.21x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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APPAREL RETAILERS
The Startup Investment audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Startup Investment audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.03% | 1.78x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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WEBSITES
The Startup Investment audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Startup Investment audience is techcrunch.com.
| Website | Composition | Index |
| techcrunch.com | 69.77% | 58.06x |
| spiceworks.com | 19.80% | 55.87x |
| venturebeat.com | 15.87% | 49.35x |
| exceldemy.com | 7.98% | 34.86x |
| geekwire.com | 9.32% | 33.96x |
| fiercehealthcare.com | 8.73% | 32.98x |
| exceljet.net | 14.46% | 32.47x |
| trumpexcel.com | 10.06% | 32.39x |
| guru99.com | 13.09% | 30.98x |
| worldtimebuddy.com | 9.46% | 29.86x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Startup Investment audience is Medical Journals.
| Content Affinity | Composition | Index |
| Medical Journals | 4.53% | 80.59x |
| Data, Analytics & Coding | 3.47% | 34.49x |
| Accounting | 1.27% | 29.46x |
| Data Analysis & Scripting | 9.13% | 24.14x |
| Maps & Navigation | 1.27% | 23.85x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 2.12% | 23.70x |
| Personal Investment & Advisor Researchers | 1.06% | 20.54x |
| Career Cluster A | 0.57% | 15.08x |
| New York City Real Estate Research Cluster | 1.56% | 14.37x |
| Legal Information Research Cluster | 1.84% | 14.11x |
Composition Percentage:
The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
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DEMOGRAPHICS
The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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