Dstillery Audiences

STARTUP INVESTMENT

Audience Size: 98.7 Thousand Devices

Explore the Startup Investment Audience

Below you'll find more information about the Startup Investment audience, broken down in different categories based on their digital and physical behaviors. These are 98.7 thousand unique devices whose actions qualify for the Startup Investment audience.

Dstillery Crafted Audiences

INTERESTS

The Startup Investment audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Startup Investment audience is Executive Travelers.

Interest Composition Index
Executive Travelers 45.47% 24.82x
Telemedicine Content Readers 33.03% 23.32x
Venture Capitalists 62.37% 22.39x
Finance Continuing Education Researchers 47.62% 19.72x
Web Conferences and Remote Workers 57.91% 19.39x
SEO Specialists 58.53% 18.72x
Work Comes First Travelers 34.41% 18.45x
Personal Stock Portfolio Managers 38.71% 18.36x
Business News Readers 38.56% 18.14x
Business Decision Makers 35.18% 16.94x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Interest attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Startup Investment audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Startup Investment audience is Old Navy.

Location Composition Index
Old Navy 0.03% 2.10x
American Eagle Outfitters 0.01% 1.88x
Chicos 0.01% 1.78x
White House Black Market 0.01% 1.76x
Express 0.01% 1.76x
The Childrens Place 0.01% 1.29x
Journeys 0.01% 1.18x
Carhartt 0.10% 1.11x
Victoria's Secret 0.01% 1.10x
Maurices 0.01% 1.02x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Location attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Web Insights

WEBSITES

The Startup Investment audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Startup Investment audience is toolbox.com.

Website Composition Index
toolbox.com 17.09% 142.13x
businesswire.com 9.92% 128.42x
whalewisdom.com 6.53% 78.31x
mobihealthnews.com 7.81% 74.78x
pulse2.com 5.19% 68.78x
techcrunch.com 73.63% 63.21x
owler.com 22.95% 62.38x
infoworld.com 6.50% 61.02x
spglobal.com 14.00% 57.11x
thenewstack.io 6.74% 55.60x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Web attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Startup Investment audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 5.03% 176.89x
Marketing Professionals 3.25% 102.90x
Human Resources & Employee Management 1.29% 87.92x
Data Centers 4.21% 81.10x
Work Productivity 2.72% 79.92x
Corporate Employment Pages 3.63% 75.09x
Writing Resources 1.38% 72.50x
Learning & Development Products 1.46% 67.73x
Medical Journals 5.09% 63.59x
Mobile Industry Information 2.25% 58.36x
Composition Percentage: The overlap percentage between the Startup Investment audience and the Content Affinity attribute.
Index: A comparison of the Startup Investment audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Startup Investment audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male