Dstillery Audiences

STAY AT HOME MOM

Audience Size: 3.1 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 36.57% 18.84x
Home Kitchen Chefs 38.23% 18.76x
Home Design and Living Publication Readers 34.70% 18.68x
Healthy Snacks Shoppers 39.89% 18.58x
Shelf-Stable Food Content Readers 13.89% 18.53x
Recipe Researchers 37.58% 18.48x
Nutrition Conscious Eaters 36.74% 18.16x
Cooking Show Fans 36.60% 18.07x
Healthy Eaters 36.92% 17.96x
Home Kitchen Bakers 36.68% 16.83x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.36x
Old Navy 0.01% 1.20x
Mens Wearhouse 0.01% 1.14x
Maurices 0.01% 1.13x
Carhartt 0.15% 1.13x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.12% 44.88x
familycircle.com 3.92% 44.72x
hiddenvalley.com 2.31% 42.65x
howsweeteats.com 22.01% 40.20x
guardian-angel-reading.com 1.47% 39.78x
kevinandamanda.com 6.51% 39.52x
nomnompaleo.com 5.68% 38.15x
twopeasandtheirpod.com 34.38% 37.53x
howdoesshe.com 7.51% 31.93x
wickedgoodkitchen.com 1.02% 31.51x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 23.65x
Decoration & Fabric 0.01% 21.29x
Cakes & Sweets 3.37% 18.76x
Female Lifestyle Content Readers 6.51% 17.39x
Comedy Content 0.44% 17.04x
Coupons & Family 8.99% 16.43x
Food Cluster 0.95% 15.80x
Low Carb Diets 9.01% 15.77x
DIY Decoration & Furniture 3.93% 15.09x
Scrapbooking & Home Art Projects 5.63% 14.85x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female