Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.1 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 24.73% 23.17x
Pantry Recipes Researchers 24.24% 23.05x
Nutrition Conscious Eaters 38.21% 21.56x
Home Kitchen Chefs 42.67% 21.29x
Healthy Snacks Shoppers 44.70% 21.24x
Healthy Eaters 39.37% 21.01x
Gourmet Food & Wine Researchers 35.82% 20.52x
Home Design and Living Publication Readers 31.93% 20.47x
Healthy Diet Recipe Researchers 42.02% 20.07x
Recipe Researchers 36.95% 20.00x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.36x
Gap 0.02% 1.36x
Mens Wearhouse 0.03% 1.35x
Victoria's Secret 0.03% 1.27x
Michael Kors 0.01% 1.27x
H&M 0.01% 1.22x
The Childrens Place 0.02% 1.08x
Old Navy 0.03% 1.05x
American Eagle Outfitters 0.02% 1.04x
Carhartt 0.17% 1.02x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.06% 61.50x
howsweeteats.com 30.20% 53.11x
nomnompaleo.com 7.56% 51.17x
kevinandamanda.com 5.00% 50.10x
howdoesshe.com 5.68% 49.70x
twopeasandtheirpod.com 38.39% 49.52x
condenast.com 4.91% 46.76x
babysleepmadesimple.com 1.37% 44.28x
wineandglue.com 1.67% 42.44x
finecooking.com 4.15% 40.72x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 1.36% 25.15x
New Parents 3.62% 24.22x
Parenting & Children's Activities 1.36% 23.30x
Fashion & Cosmetics 0.02% 22.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 22.63x
Low Carb Diets 5.99% 21.68x
Food Cluster 0.09% 20.98x
Canada Shopping - General Commerce 0.43% 20.38x
Canada Consumer Product Cluster 4.41% 19.64x
Female Lifestyle Content Readers 4.02% 19.39x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female