Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.1 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 38.52% 23.15x
Healthy Snacks Shoppers 37.83% 22.63x
Home Kitchen Chefs 34.79% 22.30x
Cooking Show Fans 35.18% 21.67x
Nutrition Conscious Eaters 33.51% 21.60x
Healthy Eaters 33.48% 21.44x
Gourmet Food & Wine Researchers 37.46% 21.40x
Home Design and Living Publication Readers 36.95% 20.94x
Cook at Home Parents 35.83% 20.88x
Home Kitchen Bakers 34.39% 20.28x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Bonobos.

Location Composition Index
Bonobos 0.04% 1.48x
LOFT 0.06% 1.26x
Banana Republic 0.03% 1.22x
Madewell 0.02% 1.21x
The North Face 0.02% 1.20x
Lululemon 0.05% 1.19x
Jos A. Bank Clothiers 0.28% 1.18x
Ann Taylor 0.01% 1.17x
American Apparel 0.03% 1.16x
Patagonia 0.02% 1.16x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.24% 77.66x
howsweeteats.com 15.47% 67.28x
howdoesshe.com 6.66% 59.41x
twopeasandtheirpod.com 26.61% 59.21x
kevinandamanda.com 7.27% 58.89x
nomnompaleo.com 6.94% 57.38x
familycircle.com 8.13% 56.80x
chiefhealth.us 1.28% 56.08x
youbeauty.com 4.28% 55.44x
sunlitspaces.com 1.04% 47.90x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 30.76x
Coupons & Family 10.88% 21.48x
Assorted Topics (Family, Household Wellness, The Beach) 7.45% 21.42x
Female Lifestyle Content Readers 6.71% 21.31x
DIY Decoration & Furniture 4.66% 20.43x
Scrapbooking & Home Art Projects 7.60% 20.12x
Comedy Content 0.82% 19.27x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.93% 19.15x
Cakes & Sweets 6.26% 19.02x
Mommy Bloggers 8.43% 18.88x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female