Explore the Stay at Home Mom Audience
Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 840.6 thousand unique devices whose actions qualify for the Stay at Home Mom audience.
INTERESTS
The Stay at Home Mom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay at Home Mom audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 35.26% | 31.56x |
| Home Kitchen Chefs | 33.91% | 29.82x |
| Healthy Diet Recipe Researchers | 30.38% | 28.08x |
| Dessert/Sweets Bakers | 37.18% | 27.62x |
| Pantry Recipes Researchers | 15.81% | 27.38x |
| Plant Based & Vegan Food Recipe Shoppers | 27.58% | 27.26x |
| Shelf-Stable Food Content Readers | 13.66% | 27.10x |
| Pre-Measured Grocery Shoppers | 30.91% | 26.93x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 13.33% | 26.60x |
| Home Design and Living Publication Readers | 11.48% | 26.32x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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APPAREL RETAILERS
The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.67x |
| J. Crew | 0.01% | 1.56x |
| Gymboree | 0.02% | 1.23x |
| Buckle | 0.02% | 1.16x |
| Express | 0.02% | 1.13x |
| H&M | 0.01% | 1.11x |
| Journeys | 0.02% | 0.96x |
| Old Navy | 0.02% | 0.93x |
| Urban Outfitters | 0.01% | 0.90x |
| Maurices | 0.02% | 0.77x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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WEBSITES
The Stay at Home Mom audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay at Home Mom audience is howsweeteats.com.
| Website | Composition | Index |
| howsweeteats.com | 29.70% | 86.05x |
| howdoesshe.com | 5.40% | 82.40x |
| twopeasandtheirpod.com | 42.01% | 76.21x |
| nomnompaleo.com | 5.94% | 72.78x |
| kevinandamanda.com | 5.79% | 69.68x |
| canadiancookingadventures.com | 1.22% | 55.23x |
| dinnerwithjulie.com | 1.30% | 53.35x |
| janespatisserie.com | 1.58% | 51.66x |
| mykidslickthebowl.com | 1.63% | 48.97x |
| thefirstmess.com | 1.41% | 47.54x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.75% | 36.29x |
| Parenting & Children's Activities | 0.36% | 32.83x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.25% | 32.52x |
| New Parents | 1.63% | 32.42x |
| Vegans & Animal Welfare | 0.23% | 31.92x |
| Canada Consumer Product Cluster | 1.43% | 29.33x |
| Low Carb Diets | 4.72% | 27.54x |
| Canada Shopping - Kitchenware | 0.30% | 27.16x |
| Comedy Content | 0.32% | 25.93x |
| Female Lifestyle Content Readers | 2.28% | 24.41x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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DEMOGRAPHICS
The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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