Dstillery Audiences

STAY AT HOME MOM

Audience Size: 1.4 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 27.49% 23.85x
Shelf-Stable Food Content Readers 28.61% 23.69x
Nutrition Conscious Eaters 39.47% 22.02x
Healthy Snacks Shoppers 46.45% 21.48x
Healthy Eaters 40.00% 21.43x
Home Kitchen Chefs 44.08% 21.36x
Gourmet Food & Wine Researchers 38.79% 21.21x
Home Design and Living Publication Readers 35.17% 21.02x
Healthy Diet Recipe Researchers 43.28% 20.62x
Recipe Researchers 40.42% 20.58x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.88x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is familycircle.com.

Website Composition Index
familycircle.com 1.07% 81.72x
eatliverun.com 1.09% 72.72x
howsweeteats.com 28.43% 64.57x
kevinandamanda.com 5.00% 61.08x
twopeasandtheirpod.com 37.08% 60.38x
nomnompaleo.com 6.98% 59.29x
howdoesshe.com 5.74% 57.91x
ellenshop.com 1.29% 49.28x
condenast.com 5.16% 49.06x
wineandglue.com 1.65% 41.18x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.31% 36.86x
Cakes & Sweets 1.72% 27.46x
New Parents 3.84% 23.76x
Low Carb Diets 6.84% 23.25x
Female Lifestyle Content Readers 4.74% 22.50x
Parenting & Children's Activities 1.46% 22.45x
Fashion & Cosmetics 0.02% 21.90x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 20.68x
Coupons & Family 7.78% 20.14x
Food Cluster 0.15% 20.01x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female