Explore the Stay at Home Mom Audience
Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 979.9 thousand unique devices whose actions qualify for the Stay at Home Mom audience.
INTERESTS
The Stay at Home Mom audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Stay at Home Mom audience is Parents with Kids.
| Interest | Composition | Index |
| Parents with Kids | 36.74% | 17.90x |
| Nutrition Conscious Eaters | 32.59% | 17.75x |
| Healthy Eaters | 31.52% | 17.63x |
| Gourmet Food & Wine Researchers | 32.33% | 17.48x |
| Home Kitchen Chefs | 32.77% | 17.48x |
| Healthy Snacks Shoppers | 34.74% | 17.05x |
| Recipe Researchers | 35.19% | 16.78x |
| Bargain Shopping Researchers | 27.54% | 16.67x |
| Cooking Show Fans | 30.71% | 16.12x |
| Cook at Home Parents | 32.04% | 16.01x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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APPAREL RETAILERS
The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.61x |
| Eddie Bauer | 0.01% | 1.38x |
| Ralph Lauren | 0.01% | 1.37x |
| Madewell | 0.02% | 1.36x |
| Banana Republic | 0.04% | 1.34x |
| Patagonia | 0.01% | 1.28x |
| Urban Outfitters | 0.04% | 1.27x |
| Tommy Bahama | 0.02% | 1.23x |
| Free People | 0.02% | 1.23x |
| The North Face | 0.02% | 1.21x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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WEBSITES
The Stay at Home Mom audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Stay at Home Mom audience is condenast.com.
| Website | Composition | Index |
| condenast.com | 1.38% | 161.49x |
| eatliverun.com | 0.98% | 149.07x |
| howsweeteats.com | 8.50% | 124.86x |
| nomnompaleo.com | 2.27% | 113.80x |
| kevinandamanda.com | 3.13% | 111.74x |
| howdoesshe.com | 3.88% | 110.41x |
| youbeauty.com | 8.81% | 103.84x |
| twopeasandtheirpod.com | 16.56% | 99.11x |
| familycircle.com | 4.65% | 95.98x |
| guardian-angel-reading.com | 5.52% | 89.09x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.51% | 26.35x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.23% | 24.05x |
| Female Lifestyle Content Readers | 5.33% | 22.40x |
| Scrapbooking & Home Art Projects | 6.63% | 21.44x |
| Coupons & Family | 9.78% | 21.33x |
| DIY Decoration & Furniture | 4.28% | 20.73x |
| Mommy Bloggers | 6.78% | 20.51x |
| Travel, Food, Fashion & Fitness | 3.34% | 19.43x |
| Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) | 14.17% | 18.55x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.39% | 18.44x |
Composition Percentage:
The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
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DEMOGRAPHICS
The Stay at Home Mom audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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