STAY AT HOME MOM

Audience Size: 1.5 Million Devices

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Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Stay at Home Mom audience.

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Shelf-Stable Food Content Readers.

Interest	Composition	Index
Shelf-Stable Food Content Readers	31.19%	35.00x
Pantry Recipes Researchers	30.06%	34.88x
Home Design and Living Publication Readers	35.65%	34.21x
Gourmet Food & Wine Researchers	38.93%	33.18x
Recipe Researchers	41.52%	32.92x
Home Kitchen Chefs	42.51%	32.83x
Healthy Snacks Shoppers	46.14%	32.44x
Nutrition Conscious Eaters	39.61%	32.39x
Cooking Show Fans	41.42%	32.25x
Healthy Eaters	38.97%	32.17x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Chicos.

Location	Composition	Index
Chicos	0.02%	3.16x
J. Crew	0.01%	2.39x
Forever 21	0.01%	2.21x
White House Black Market	0.02%	2.12x
Zumiez	0.01%	1.51x
Gymboree	0.01%	1.42x
Lane Bryant	0.01%	1.33x
Banana Republic	0.01%	1.23x
Maurices	0.01%	1.07x
Express	0.01%	1.02x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is familycircle.com.

Website	Composition	Index
familycircle.com	1.66%	78.21x
eatliverun.com	1.16%	68.69x
howsweeteats.com	27.51%	59.95x
kevinandamanda.com	5.62%	58.32x
twopeasandtheirpod.com	36.25%	56.08x
howdoesshe.com	6.37%	56.04x
nomnompaleo.com	6.54%	55.78x
condenast.com	6.95%	46.74x
thebakerupstairs.com	1.11%	42.68x
ellenshop.com	1.56%	40.46x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.43%	47.30x
Cakes & Sweets	2.62%	41.02x
Tattoos & Costumes	0.11%	39.91x
New Parents	5.18%	34.10x
Food Cluster	0.30%	33.97x
Female Lifestyle Content Readers	6.61%	33.72x
Low Carb Diets	8.90%	32.66x
Homeschooling	0.13%	30.87x
DIY Decoration & Furniture	4.59%	30.15x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.12%	29.78x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female