Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.6 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 45.39% 18.27x
Gourmet Food & Wine Researchers 44.74% 18.17x
Home Design and Living Publication Readers 42.79% 17.97x
Cooking Show Fans 43.42% 17.87x
Healthy Snacks Shoppers 47.19% 17.74x
Recipe Researchers 46.87% 17.61x
Nutrition Conscious Eaters 44.23% 17.36x
Healthy Eaters 43.73% 17.35x
Cook at Home Parents 44.39% 16.70x
Luxury Fitness Shoppers 39.58% 15.98x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is REI.

Location Composition Index
REI 0.01% 1.38x
Express Outlets 0.01% 1.36x
Bonobos 0.01% 1.27x
American Apparel 0.02% 1.18x
Lululemon 0.04% 1.15x
Ann Taylor 0.02% 1.12x
Talbots 0.03% 1.10x
Eddie Bauer 0.02% 1.05x
Carhartt 0.29% 1.05x
Madewell 0.02% 1.02x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.14% 57.89x
youbeauty.com 1.22% 51.85x
howsweeteats.com 19.16% 49.38x
hiddenvalley.com 4.62% 48.98x
howdoesshe.com 5.79% 47.27x
kevinandamanda.com 7.39% 46.02x
familycircle.com 7.16% 45.41x
twopeasandtheirpod.com 30.60% 44.75x
nomnompaleo.com 6.08% 44.13x
homedesigninspired.com 1.30% 41.39x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 29.77x
Comedy Content 0.68% 21.03x
Coupons & Family 10.21% 19.22x
Female Lifestyle Content Readers 7.36% 19.07x
Low Carb Diets 8.41% 18.68x
Cakes & Sweets 4.97% 18.45x
DIY Decoration & Furniture 3.71% 18.24x
Decoration & Fabric 0.03% 18.07x
Scrapbooking & Home Art Projects 6.24% 17.88x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.34% 17.42x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female