Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.3 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 36.99% 23.36x
Healthy Snacks Shoppers 36.85% 22.60x
Home Design and Living Publication Readers 32.50% 22.57x
Gourmet Food & Wine Researchers 34.20% 22.44x
Cooking Show Fans 33.59% 21.89x
Home Kitchen Chefs 34.77% 21.88x
Nutrition Conscious Eaters 32.75% 21.41x
Healthy Eaters 32.89% 21.12x
Cook at Home Parents 34.92% 20.55x
Home Kitchen Bakers 32.94% 20.14x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Supreme.

Location Composition Index
Supreme 0.02% 1.50x
Bonobos 0.09% 1.48x
American Apparel 0.05% 1.31x
Club Monaco 0.02% 1.24x
Patagonia 0.02% 1.22x
The North Face 0.03% 1.21x
Jos A. Bank Clothiers 0.35% 1.19x
Columbia 0.02% 1.17x
Mens Wearhouse 0.55% 1.15x
White House Black Market 0.25% 1.14x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.23% 75.34x
howsweeteats.com 16.86% 63.32x
chiefhealth.us 1.09% 60.21x
howdoesshe.com 6.58% 58.85x
kevinandamanda.com 7.40% 58.39x
youbeauty.com 3.55% 57.35x
nomnompaleo.com 6.81% 56.96x
twopeasandtheirpod.com 28.65% 56.82x
familycircle.com 8.13% 55.06x
hiddenvalley.com 8.26% 49.19x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 27.75x
Coupons & Family 10.98% 20.21x
Female Lifestyle Content Readers 7.53% 20.06x
Scrapbooking & Home Art Projects 7.38% 19.59x
Comedy Content 0.82% 19.11x
DIY Decoration & Furniture 4.68% 19.03x
Mommy Bloggers 8.45% 18.81x
Assorted Topics (Family, Household Wellness, The Beach) 7.97% 18.68x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.81% 18.23x
Cakes & Sweets 6.30% 17.97x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female