Dstillery Audiences

STAY AT HOME MOM

Audience Size: 1.7 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 32.39% 17.77x
Recipe Researchers 35.73% 17.55x
Nutrition Conscious Eaters 30.92% 17.38x
Home Kitchen Chefs 32.58% 17.20x
Healthy Eaters 30.58% 17.19x
Healthy Snacks Shoppers 35.84% 17.03x
Cooking Show Fans 33.21% 16.14x
Parents with Kids 32.93% 16.07x
Cook at Home Parents 33.98% 15.81x
Home Kitchen Bakers 33.07% 15.67x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.46x
Lululemon 0.06% 1.32x
Intermix 0.01% 1.32x
Eddie Bauer 0.02% 1.27x
Kate Spade 0.02% 1.25x
The North Face 0.03% 1.25x
Hugo Boss 0.02% 1.24x
Banana Republic 0.04% 1.18x
Madewell 0.02% 1.17x
H&M 0.03% 1.13x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.14% 102.10x
howsweeteats.com 11.83% 88.81x
howdoesshe.com 5.42% 79.32x
kevinandamanda.com 5.03% 75.42x
twopeasandtheirpod.com 22.43% 72.75x
youbeauty.com 6.18% 72.52x
familycircle.com 6.85% 69.31x
nomnompaleo.com 5.17% 68.00x
guardian-angel-reading.com 4.07% 58.71x
ellenshop.com 2.89% 58.64x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.30% 27.00x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.04% 22.89x
Coupons & Family 10.60% 19.75x
Female Lifestyle Content Readers 5.52% 19.65x
DIY Decoration & Furniture 4.41% 19.56x
Scrapbooking & Home Art Projects 7.14% 19.06x
Mommy Bloggers 7.55% 18.48x
Cakes & Sweets 6.23% 17.63x
Travel, Food, Fashion & Fitness 3.34% 17.45x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 14.72% 17.20x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female