STAY AT HOME MOM

Audience Size: 1.7 Million Devices

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Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Stay at Home Mom audience.

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Gourmet Food & Wine Researchers.

Interest	Composition	Index
Gourmet Food & Wine Researchers	32.39%	17.77x
Recipe Researchers	35.73%	17.55x
Nutrition Conscious Eaters	30.92%	17.38x
Home Kitchen Chefs	32.58%	17.20x
Healthy Eaters	30.58%	17.19x
Healthy Snacks Shoppers	35.84%	17.03x
Cooking Show Fans	33.21%	16.14x
Parents with Kids	32.93%	16.07x
Cook at Home Parents	33.98%	15.81x
Home Kitchen Bakers	33.07%	15.67x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	1.46x
Lululemon	0.06%	1.32x
Intermix	0.01%	1.32x
Eddie Bauer	0.02%	1.27x
Kate Spade	0.02%	1.25x
The North Face	0.03%	1.25x
Hugo Boss	0.02%	1.24x
Banana Republic	0.04%	1.18x
Madewell	0.02%	1.17x
H&M	0.03%	1.13x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website	Composition	Index
eatliverun.com	1.14%	102.10x
howsweeteats.com	11.83%	88.81x
howdoesshe.com	5.42%	79.32x
kevinandamanda.com	5.03%	75.42x
twopeasandtheirpod.com	22.43%	72.75x
youbeauty.com	6.18%	72.52x
familycircle.com	6.85%	69.31x
nomnompaleo.com	5.17%	68.00x
guardian-angel-reading.com	4.07%	58.71x
ellenshop.com	2.89%	58.64x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.30%	27.00x
Assorted Topics #11347 (Family, Household Wellness, The Beach)	6.04%	22.89x
Coupons & Family	10.60%	19.75x
Female Lifestyle Content Readers	5.52%	19.65x
DIY Decoration & Furniture	4.41%	19.56x
Scrapbooking & Home Art Projects	7.14%	19.06x
Mommy Bloggers	7.55%	18.48x
Cakes & Sweets	6.23%	17.63x
Travel, Food, Fashion & Fitness	3.34%	17.45x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	14.72%	17.20x

Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.

Index: A comparison of the Stay at Home Mom audience to the internet population.

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female