Dstillery Audiences

STAY AT HOME MOM

Audience Size: 645.2 Thousand Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 645.2 thousand unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 27.58% 39.38x
Pre-Measured Grocery Shoppers 25.55% 36.51x
Healthy Diet Recipe Researchers 26.17% 36.28x
Wine Lovers 21.41% 34.96x
Plant Based & Vegan Food Recipe Shoppers 24.01% 34.26x
Dessert/Sweets Bakers 33.61% 33.29x
Wellness Enthusiasts 10.92% 29.37x
Healthy Eaters 41.02% 28.67x
Cooking Show Fans 16.32% 27.42x
Women’s Lifestyle Blogs Researchers 11.27% 26.23x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.76x
Maurices 0.02% 1.46x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is howsweeteats.com.

Website Composition Index
howsweeteats.com 32.11% 93.72x
howdoesshe.com 4.85% 91.38x
nomnompaleo.com 5.87% 88.41x
twopeasandtheirpod.com 42.77% 87.49x
kevinandamanda.com 6.02% 84.69x
canadiancookingadventures.com 1.27% 71.74x
acanadianfoodie.com 1.14% 67.40x
dinnerwithjulie.com 1.46% 66.15x
retailmenot.ca 1.73% 62.95x
mykidslickthebowl.com 1.81% 60.52x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.23% 44.56x
Parenting & Children's Activities 0.34% 42.20x
Cakes & Sweets 0.65% 40.56x
Canada Consumer Product Cluster 1.47% 34.76x
Low Carb Diets 4.62% 32.96x
Comedy Content 0.21% 30.31x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 29.46x
Female Lifestyle Content Readers 2.13% 28.91x
Vegetarian Diet 7.07% 26.46x
Travel, Food, Fashion & Fitness 1.75% 25.78x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female