Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.9 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.22% 24.37x
Gourmet Food & Wine Researchers 41.74% 19.79x
Recipe Researchers 41.24% 19.77x
Home Kitchen Chefs 43.67% 19.37x
Home Design and Living Publication Readers 40.45% 19.24x
Healthy Snacks Shoppers 44.55% 19.23x
Nutrition Conscious Eaters 41.64% 19.19x
Healthy Eaters 41.38% 18.93x
Cooking Show Fans 42.48% 18.57x
Pantry Recipes Researchers 0.17% 18.29x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.11% 50.03x
familycircle.com 5.66% 44.68x
hiddenvalley.com 3.65% 44.53x
howsweeteats.com 19.55% 44.16x
kevinandamanda.com 7.21% 41.53x
guardian-angel-reading.com 2.21% 40.43x
nomnompaleo.com 5.93% 40.27x
twopeasandtheirpod.com 31.61% 39.32x
howdoesshe.com 5.93% 38.26x
homedesigninspired.com 1.03% 35.36x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 26.98x
Decoration & Fabric 0.02% 20.91x
Comedy Content 0.50% 20.46x
Cakes & Sweets 4.18% 19.77x
Female Lifestyle Content Readers 6.92% 19.47x
Coupons & Family 9.46% 18.99x
DIY Decoration & Furniture 3.72% 17.71x
Low Carb Diets 8.60% 17.68x
Scrapbooking & Home Art Projects 5.78% 17.47x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.56% 17.10x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female