Dstillery Audiences

STAY AT HOME MOM

Audience Size: 979.9 Thousand Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 979.9 thousand unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Parents with Kids.

Interest Composition Index
Parents with Kids 36.74% 17.90x
Nutrition Conscious Eaters 32.59% 17.75x
Healthy Eaters 31.52% 17.63x
Gourmet Food & Wine Researchers 32.33% 17.48x
Home Kitchen Chefs 32.77% 17.48x
Healthy Snacks Shoppers 34.74% 17.05x
Recipe Researchers 35.19% 16.78x
Bargain Shopping Researchers 27.54% 16.67x
Cooking Show Fans 30.71% 16.12x
Cook at Home Parents 32.04% 16.01x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Columbia.

Location Composition Index
Columbia 0.01% 1.61x
Eddie Bauer 0.01% 1.38x
Ralph Lauren 0.01% 1.37x
Madewell 0.02% 1.36x
Banana Republic 0.04% 1.34x
Patagonia 0.01% 1.28x
Urban Outfitters 0.04% 1.27x
Tommy Bahama 0.02% 1.23x
Free People 0.02% 1.23x
The North Face 0.02% 1.21x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is condenast.com.

Website Composition Index
condenast.com 1.38% 161.49x
eatliverun.com 0.98% 149.07x
howsweeteats.com 8.50% 124.86x
nomnompaleo.com 2.27% 113.80x
kevinandamanda.com 3.13% 111.74x
howdoesshe.com 3.88% 110.41x
youbeauty.com 8.81% 103.84x
twopeasandtheirpod.com 16.56% 99.11x
familycircle.com 4.65% 95.98x
guardian-angel-reading.com 5.52% 89.09x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.51% 26.35x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.23% 24.05x
Female Lifestyle Content Readers 5.33% 22.40x
Scrapbooking & Home Art Projects 6.63% 21.44x
Coupons & Family 9.78% 21.33x
DIY Decoration & Furniture 4.28% 20.73x
Mommy Bloggers 6.78% 20.51x
Travel, Food, Fashion & Fitness 3.34% 19.43x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 14.17% 18.55x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.39% 18.44x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999