Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.4 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 48.03% 21.07x
Home Design and Living Publication Readers 44.37% 20.91x
Gourmet Food & Wine Researchers 47.95% 20.90x
Recipe Researchers 49.13% 20.75x
Cooking Show Fans 46.28% 20.63x
Nutrition Conscious Eaters 45.89% 20.41x
Healthy Eaters 45.31% 20.31x
Healthy Snacks Shoppers 50.10% 20.15x
Cook at Home Parents 47.76% 19.39x
Parents with Kids 44.54% 18.66x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.39x
Club Monaco 0.01% 1.32x
Madewell 0.01% 1.30x
Express 0.03% 1.27x
Carhartt 0.07% 1.26x
White House Black Market 0.08% 1.22x
Brooks Brothers 0.02% 1.18x
Lululemon 0.04% 1.17x
Journeys 0.05% 1.16x
Kate Spade 0.02% 1.16x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.14% 76.17x
youbeauty.com 1.92% 66.15x
howsweeteats.com 17.81% 65.99x
familycircle.com 7.74% 60.95x
kevinandamanda.com 7.24% 60.84x
howdoesshe.com 6.03% 60.61x
twopeasandtheirpod.com 29.48% 59.33x
hiddenvalley.com 6.31% 59.24x
nomnompaleo.com 6.13% 58.67x
homedesigninspired.com 1.56% 49.46x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 34.02x
Comedy Content 0.74% 24.26x
Female Lifestyle Content Readers 7.81% 22.93x
Coupons & Family 10.48% 22.81x
DIY Decoration & Furniture 4.09% 21.80x
Scrapbooking & Home Art Projects 6.57% 21.76x
Low Carb Diets 9.37% 21.48x
Cakes & Sweets 5.45% 21.20x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.56% 21.01x
Mommy Bloggers 8.03% 20.23x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female