Dstillery Audiences

STAY AT HOME MOM

Audience Size: 1.5 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 31.19% 35.00x
Pantry Recipes Researchers 30.06% 34.88x
Home Design and Living Publication Readers 35.65% 34.21x
Gourmet Food & Wine Researchers 38.93% 33.18x
Recipe Researchers 41.52% 32.92x
Home Kitchen Chefs 42.51% 32.83x
Healthy Snacks Shoppers 46.14% 32.44x
Nutrition Conscious Eaters 39.61% 32.39x
Cooking Show Fans 41.42% 32.25x
Healthy Eaters 38.97% 32.17x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Chicos.

Location Composition Index
Chicos 0.02% 3.16x
J. Crew 0.01% 2.39x
Forever 21 0.01% 2.21x
White House Black Market 0.02% 2.12x
Zumiez 0.01% 1.51x
Gymboree 0.01% 1.42x
Lane Bryant 0.01% 1.33x
Banana Republic 0.01% 1.23x
Maurices 0.01% 1.07x
Express 0.01% 1.02x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is familycircle.com.

Website Composition Index
familycircle.com 1.66% 78.21x
eatliverun.com 1.16% 68.69x
howsweeteats.com 27.51% 59.95x
kevinandamanda.com 5.62% 58.32x
twopeasandtheirpod.com 36.25% 56.08x
howdoesshe.com 6.37% 56.04x
nomnompaleo.com 6.54% 55.78x
condenast.com 6.95% 46.74x
thebakerupstairs.com 1.11% 42.68x
ellenshop.com 1.56% 40.46x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 47.30x
Cakes & Sweets 2.62% 41.02x
Tattoos & Costumes 0.11% 39.91x
New Parents 5.18% 34.10x
Food Cluster 0.30% 33.97x
Female Lifestyle Content Readers 6.61% 33.72x
Low Carb Diets 8.90% 32.66x
Homeschooling 0.13% 30.87x
DIY Decoration & Furniture 4.59% 30.15x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.12% 29.78x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female