Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.2 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 43.78% 18.19x
Home Kitchen Chefs 46.94% 18.18x
Recipe Researchers 48.86% 17.98x
Gourmet Food & Wine Researchers 47.28% 17.95x
Cooking Show Fans 45.25% 17.80x
Healthy Snacks Shoppers 48.49% 17.76x
Healthy Eaters 44.44% 17.45x
Nutrition Conscious Eaters 45.22% 17.40x
Cook at Home Parents 46.10% 16.94x
Luxury Fitness Shoppers 41.45% 16.11x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.61x
Bonobos 0.11% 1.43x
Jos A. Bank Clothiers 0.33% 1.23x
The North Face 0.02% 1.17x
Mens Wearhouse 0.52% 1.16x
White House Black Market 0.36% 1.15x
REI 0.02% 1.14x
Belk 0.01% 1.12x
Johnston and Murphy 0.45% 1.08x
Buckle 0.26% 1.05x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.14% 75.84x
howsweeteats.com 17.18% 63.57x
youbeauty.com 2.57% 60.92x
howdoesshe.com 6.11% 59.08x
kevinandamanda.com 7.13% 58.70x
twopeasandtheirpod.com 28.68% 57.65x
nomnompaleo.com 6.21% 56.96x
familycircle.com 8.13% 55.41x
gardenandtable.net 1.40% 53.61x
hiddenvalley.com 7.51% 52.86x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 28.42x
Coupons & Family 10.61% 20.01x
Female Lifestyle Content Readers 7.86% 19.89x
Comedy Content 0.78% 19.68x
Scrapbooking & Home Art Projects 7.03% 19.49x
DIY Decoration & Furniture 4.51% 18.83x
Mommy Bloggers 8.27% 18.70x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 13.98% 18.27x
Cakes & Sweets 5.93% 18.18x
Low Carb Diets 10.58% 17.76x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female