Dstillery Audiences

STAY AT HOME MOM

Audience Size: 400.3 Thousand Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 400.3 thousand unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Healthy Snacks Shoppers.

Interest Composition Index
Healthy Snacks Shoppers 44.10% 15.86x
Recipe Researchers 39.25% 15.84x
Cooking Show Fans 38.50% 15.80x
Home Kitchen Chefs 42.59% 15.74x
Gourmet Food & Wine Researchers 40.53% 15.63x
Shelf-Stable Food Content Readers 27.44% 15.49x
Home Design and Living Publication Readers 38.15% 15.41x
Nutrition Conscious Eaters 39.95% 15.37x
Pantry Recipes Researchers 24.67% 15.31x
Healthy Eaters 40.27% 15.26x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Talbots.

Location Composition Index
Talbots 0.01% 1.66x
Chicos 0.01% 1.46x
Old Navy 0.02% 1.17x
Carhartt 0.16% 1.10x
Victoria's Secret 0.01% 1.01x
The Childrens Place 0.01% 0.97x
Maurices 0.01% 0.90x
Journeys 0.01% 0.84x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is familycircle.com.

Website Composition Index
familycircle.com 3.28% 43.93x
eatliverun.com 1.18% 42.62x
hiddenvalley.com 1.64% 41.44x
guardian-angel-reading.com 1.12% 38.71x
howsweeteats.com 24.28% 38.38x
kevinandamanda.com 6.35% 38.26x
twopeasandtheirpod.com 34.96% 36.92x
nomnompaleo.com 6.08% 36.48x
howdoesshe.com 7.48% 33.21x
llli.org 1.36% 30.11x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 21.32x
Cakes & Sweets 3.21% 17.40x
Female Lifestyle Content Readers 7.18% 15.55x
Coupons & Family 9.81% 14.80x
Food Cluster 0.70% 14.54x
Low Carb Diets 10.49% 14.14x
New Parents 6.94% 14.01x
Scrapbooking & Home Art Projects 5.99% 13.85x
DIY Decoration & Furniture 4.31% 13.54x
Parenting & Children's Activities 2.47% 13.52x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female