Dstillery Audiences

STAY AT HOME MOM

Audience Size: 2.8 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 41.47% 19.61x
Gourmet Food & Wine Researchers 44.21% 19.49x
Recipe Researchers 45.10% 19.17x
Home Kitchen Chefs 45.90% 19.17x
Nutrition Conscious Eaters 43.24% 19.10x
Healthy Snacks Shoppers 46.60% 19.08x
Healthy Eaters 43.58% 18.72x
Cooking Show Fans 44.73% 18.45x
Luxury Athletic Footwear Shoppers 38.76% 17.41x
Luxury Fitness Shoppers 38.76% 17.41x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is American Apparel.

Location Composition Index
American Apparel 0.02% 1.38x
H&M 0.03% 1.19x
Coach 0.02% 1.15x
Kate Spade 0.01% 1.12x
Mens Wearhouse 0.04% 1.11x
Journeys 0.05% 1.10x
Madewell 0.01% 1.08x
Dressbarn 0.02% 1.08x
Talbots 0.02% 1.07x
Buckle 0.03% 1.07x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.13% 54.81x
youbeauty.com 1.03% 50.76x
howsweeteats.com 19.26% 47.41x
hiddenvalley.com 4.20% 47.40x
familycircle.com 6.70% 44.14x
howdoesshe.com 5.67% 44.12x
kevinandamanda.com 7.52% 43.47x
twopeasandtheirpod.com 30.99% 42.34x
nomnompaleo.com 6.17% 42.19x
guardian-angel-reading.com 2.63% 41.22x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 30.19x
Comedy Content 0.63% 21.78x
Female Lifestyle Content Readers 7.31% 20.11x
Cakes & Sweets 4.66% 20.05x
Coupons & Family 10.05% 19.82x
Decoration & Fabric 0.02% 19.27x
Low Carb Diets 8.46% 19.01x
Scrapbooking & Home Art Projects 6.01% 18.64x
DIY Decoration & Furniture 3.73% 18.62x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 10.95% 18.24x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female