Dstillery Audiences

STAY AT HOME MOM

Audience Size: 1.9 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 38.15% 20.08x
Home Kitchen Chefs 33.51% 19.77x
Healthy Snacks Shoppers 37.65% 19.65x
Nutrition Conscious Eaters 32.21% 19.18x
Gourmet Food & Wine Researchers 37.09% 19.15x
Healthy Eaters 31.65% 19.05x
Cooking Show Fans 37.17% 17.87x
Home Kitchen Bakers 34.30% 17.74x
Cook at Home Parents 37.72% 17.50x
Coupon Researchers 31.04% 16.87x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.01x
LL Bean 0.01% 1.43x
Chicos 0.05% 1.26x
Levi Strauss 0.01% 1.24x
Gymboree 0.03% 1.23x
Aeropostale 0.03% 1.21x
Free People 0.02% 1.21x
The North Face 0.03% 1.21x
Brooks Brothers 0.04% 1.19x
Michael Kors 0.02% 1.15x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is eatliverun.com.

Website Composition Index
eatliverun.com 1.26% 100.08x
howsweeteats.com 13.94% 86.03x
howdoesshe.com 6.24% 77.08x
twopeasandtheirpod.com 24.12% 75.43x
kevinandamanda.com 6.62% 74.21x
nomnompaleo.com 6.81% 69.67x
familycircle.com 7.81% 68.86x
youbeauty.com 4.85% 68.27x
chiefhealth.us 1.51% 60.52x
ellenshop.com 2.21% 57.95x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 31.13x
Assorted Topics (Family, Household Wellness, The Beach) 6.94% 23.69x
Coupons & Family 10.81% 22.33x
DIY Decoration & Furniture 4.76% 21.99x
Female Lifestyle Content Readers 6.22% 21.73x
Scrapbooking & Home Art Projects 7.82% 21.27x
Mommy Bloggers 8.32% 20.66x
Cakes & Sweets 6.23% 19.96x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 15.00% 19.95x
Travel, Food, Fashion & Fitness 3.73% 19.65x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female