Dstillery Audiences

STAY AT HOME MOM

Audience Size: 1.3 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 19.46% 25.66x
Shelf-Stable Food Content Readers 18.22% 25.59x
Nutrition Conscious Eaters 24.99% 24.68x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 18.47% 24.61x
Healthy Snacks Shoppers 32.77% 24.50x
Healthy Eaters 24.33% 24.49x
Home Kitchen Chefs 30.61% 24.39x
Home Design and Living Publication Readers 17.71% 23.77x
Healthy Diet Recipe Researchers 28.13% 23.60x
Dessert/Sweets Bakers 36.70% 22.97x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.45x
Lane Bryant 0.02% 1.39x
Maurices 0.03% 1.34x
Mens Wearhouse 0.02% 1.32x
Aeropostale 0.01% 1.29x
LOFT 0.01% 1.15x
Victoria's Secret 0.02% 1.14x
Old Navy 0.02% 1.12x
Dressbarn 0.01% 1.11x
The Childrens Place 0.02% 1.08x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is howsweeteats.com.

Website Composition Index
howsweeteats.com 30.65% 63.17x
howdoesshe.com 5.77% 58.84x
twopeasandtheirpod.com 39.72% 57.88x
kevinandamanda.com 5.05% 53.65x
nomnompaleo.com 6.24% 50.94x
therealfoodrds.com 1.16% 35.30x
janespatisserie.com 1.44% 35.20x
dinnerwithjulie.com 1.10% 34.85x
mykidslickthebowl.com 1.40% 34.27x
gratefulprayerthankfulheart.com 1.07% 34.18x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 25.87x
Cakes & Sweets 0.84% 25.55x
New Parents 1.77% 25.39x
Parenting & Children's Activities 0.35% 22.66x
Low Carb Diets 4.37% 22.37x
Vegans & Animal Welfare 0.26% 22.37x
Canada Consumer Product Cluster 1.42% 22.29x
Female Lifestyle Content Readers 2.51% 21.04x
DIY Decoration & Furniture 3.09% 20.04x
Canada Shopping - Kitchenware 0.30% 19.39x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female