Dstillery Audiences

STAY AT HOME MOM

Audience Size: 1.4 Million Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 25.09% 23.81x
Pantry Recipes Researchers 25.43% 23.25x
Home Kitchen Chefs 41.14% 21.72x
Nutrition Conscious Eaters 36.22% 21.70x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 24.61% 21.51x
Healthy Eaters 36.84% 21.51x
Healthy Snacks Shoppers 44.63% 21.46x
Gourmet Food & Wine Researchers 34.95% 20.95x
Recipe Researchers 36.74% 20.90x
Healthy Diet Recipe Researchers 40.09% 20.64x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.57x
Dressbarn 0.02% 1.49x
Gymboree 0.02% 1.39x
Talbots 0.01% 1.37x
LOFT 0.02% 1.25x
H&M 0.01% 1.20x
Carhartt 0.20% 1.11x
Maurices 0.03% 1.04x
Aeropostale 0.01% 1.02x
Hollister 0.01% 1.01x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is howsweeteats.com.

Website Composition Index
howsweeteats.com 28.86% 66.41x
twopeasandtheirpod.com 38.36% 61.17x
nomnompaleo.com 6.61% 60.47x
howdoesshe.com 5.28% 60.44x
kevinandamanda.com 4.61% 60.35x
condenast.com 1.98% 48.49x
tutti-dolci.com 1.04% 39.63x
mykidslickthebowl.com 1.54% 37.14x
finecooking.com 1.11% 35.98x
dinnerwithjulie.com 1.20% 35.77x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 28.35x
Cakes & Sweets 1.13% 26.34x
New Parents 2.83% 24.67x
Parenting & Children's Activities 0.90% 23.73x
Low Carb Diets 5.53% 23.04x
Canada Shopping - Kitchenware 0.50% 21.95x
Hair & Beauty 0.05% 21.39x
Canada Consumer Product Cluster 3.22% 21.16x
Female Lifestyle Content Readers 3.47% 20.65x
Canada Shopping - General Commerce 0.19% 20.41x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female