Dstillery Audiences

STAY AT HOME MOM

Audience Size: 840.6 Thousand Devices

Explore the Stay at Home Mom Audience

Below you'll find more information about the Stay at Home Mom audience, broken down in different categories based on their digital and physical behaviors. These are 840.6 thousand unique devices whose actions qualify for the Stay at Home Mom audience.

Dstillery Crafted Audiences

INTERESTS

The Stay at Home Mom audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Stay at Home Mom audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 35.26% 31.56x
Home Kitchen Chefs 33.91% 29.82x
Healthy Diet Recipe Researchers 30.38% 28.08x
Dessert/Sweets Bakers 37.18% 27.62x
Pantry Recipes Researchers 15.81% 27.38x
Plant Based & Vegan Food Recipe Shoppers 27.58% 27.26x
Shelf-Stable Food Content Readers 13.66% 27.10x
Pre-Measured Grocery Shoppers 30.91% 26.93x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 13.33% 26.60x
Home Design and Living Publication Readers 11.48% 26.32x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Interest attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Stay at Home Mom audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Stay at Home Mom audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.67x
J. Crew 0.01% 1.56x
Gymboree 0.02% 1.23x
Buckle 0.02% 1.16x
Express 0.02% 1.13x
H&M 0.01% 1.11x
Journeys 0.02% 0.96x
Old Navy 0.02% 0.93x
Urban Outfitters 0.01% 0.90x
Maurices 0.02% 0.77x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Location attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Web Insights

WEBSITES

The Stay at Home Mom audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Stay at Home Mom audience is howsweeteats.com.

Website Composition Index
howsweeteats.com 29.70% 86.05x
howdoesshe.com 5.40% 82.40x
twopeasandtheirpod.com 42.01% 76.21x
nomnompaleo.com 5.94% 72.78x
kevinandamanda.com 5.79% 69.68x
canadiancookingadventures.com 1.22% 55.23x
dinnerwithjulie.com 1.30% 53.35x
janespatisserie.com 1.58% 51.66x
mykidslickthebowl.com 1.63% 48.97x
thefirstmess.com 1.41% 47.54x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Web attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Stay at Home Mom audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.75% 36.29x
Parenting & Children's Activities 0.36% 32.83x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 32.52x
New Parents 1.63% 32.42x
Vegans & Animal Welfare 0.23% 31.92x
Canada Consumer Product Cluster 1.43% 29.33x
Low Carb Diets 4.72% 27.54x
Canada Shopping - Kitchenware 0.30% 27.16x
Comedy Content 0.32% 25.93x
Female Lifestyle Content Readers 2.28% 24.41x
Composition Percentage: The overlap percentage between the Stay at Home Mom audience and the Content Affinity attribute.
Index: A comparison of the Stay at Home Mom audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Stay at Home Mom audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female