Dstillery Audiences

SURVEY WEBSITES

Audience Size: 11.6 Thousand Devices

Explore the Survey Websites Audience

Below you'll find more information about the Survey Websites audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Survey Websites audience.

Dstillery Crafted Audiences

INTERESTS

The Survey Websites audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survey Websites audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 35.22% 19.41x
Coupon Researchers 32.39% 16.48x
Gift Givers 37.07% 16.08x
Price Conscious Grocery Shoppers 32.83% 16.03x
Bargain Shopping Researchers 29.13% 15.89x
Sale Seekers 27.98% 15.73x
Orlando Activities Researchers 26.83% 14.76x
Cat Lovers 30.71% 14.74x
Credit Card Researchers 31.69% 14.15x
Drug Store Shoppers 29.74% 14.12x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Interest attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survey Websites audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survey Websites audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.46% 3.00x
Free People 0.02% 1.31x
Carhartt 0.18% 0.80x
The North Face 0.00% 0.22x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Location attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survey Websites audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survey Websites audience is coupons.com.

Website Composition Index
coupons.com 22.31% 37.75x
moneycrashers.com 13.93% 25.37x
creditcards.com 11.69% 20.68x
hip2save.com 13.08% 20.29x
reviewed.com 9.16% 18.13x
liveleak.com 7.92% 18.05x
wonderhowto.com 9.64% 17.57x
okcaller.com 12.30% 17.42x
dollartree.com 20.41% 16.56x
cvs.com 9.26% 16.18x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Web attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survey Websites audience is Internet Service Provider Sites.

Content Affinity Composition Index
Internet Service Provider Sites 12.70% 89.79x
Writing Resources 5.83% 28.72x
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 7.77% 27.06x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 8.38% 25.09x
Low Budget Shoppers 4.32% 23.26x
Phone & Computer Game Downloaders 6.80% 22.45x
Coupons 23.30% 21.56x
Mobile Phone Networks 5.30% 20.03x
Website Launchers 2.74% 19.55x
Food Cluster 5.47% 18.82x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Content Affinity attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survey Websites audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female