Dstillery Audiences

SURVEY WEBSITES

Audience Size: 10 Thousand Devices

Explore the Survey Websites Audience

Below you'll find more information about the Survey Websites audience, broken down in different categories based on their digital and physical behaviors. These are 10 thousand unique devices whose actions qualify for the Survey Websites audience.

Dstillery Crafted Audiences

INTERESTS

The Survey Websites audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survey Websites audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 33.24% 18.66x
Gift Givers 35.08% 17.30x
Coupon Researchers 31.98% 16.16x
Bargain Shopping Researchers 27.23% 16.06x
Sale Seekers 27.52% 15.58x
Price Conscious Grocery Shoppers 30.04% 15.34x
Orlando Activities Researchers 27.13% 15.11x
Cat Lovers 31.10% 15.09x
Budget Mobile Phone Researchers 28.68% 14.79x
Budget Grocery Shoppers 25.68% 14.74x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Interest attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survey Websites audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survey Websites audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.68% 3.08x
Ann Taylor 0.46% 3.00x
Mens Wearhouse 0.97% 2.77x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Location attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survey Websites audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survey Websites audience is coupons.com.

Website Composition Index
coupons.com 23.32% 35.80x
creditcards.com 12.02% 20.19x
hip2save.com 12.86% 18.48x
okcaller.com 13.00% 16.13x
mamapedia.com 11.62% 16.03x
reviewed.com 8.80% 15.82x
libertymutual.com 8.80% 15.79x
wonderhowto.com 10.27% 15.65x
dollartree.com 22.33% 15.60x
familydollar.com 9.19% 15.16x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Web attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survey Websites audience is Internet Service Provider Sites.

Content Affinity Composition Index
Internet Service Provider Sites 12.70% 89.79x
Writing Resources 4.94% 25.88x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 7.56% 24.22x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 6.69% 21.59x
Phone & Computer Game Downloaders 5.23% 20.39x
Mobile Phone Networks 5.23% 20.37x
Coupons 21.51% 19.64x
Food Cluster 5.33% 19.40x
Beauty & Cosmetics 4.46% 18.56x
Reproductive Health 5.52% 16.71x
Composition Percentage: The overlap percentage between the Survey Websites audience and the Content Affinity attribute.
Index: A comparison of the Survey Websites audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survey Websites audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female