Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 24.6 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 24.6 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 95.30% 39.48x
Survivalist Enthusiasts 94.10% 39.15x
Eco-Conscious Consumers 64.19% 30.46x
Backyard Farmers 77.76% 29.53x
Getting Off the Grid Travelers 47.17% 29.29x
Sustainable Lifestyle Enthusiasts 72.50% 27.37x
Marines 54.92% 25.59x
RV Owners and Upgraders 67.32% 25.26x
Outdoors Enthusiasts 65.84% 25.00x
DIYers 61.06% 24.70x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.08% 3.56x
White House Black Market 0.08% 2.53x
Carhartt 0.52% 2.52x
Hugo Boss 0.06% 2.12x
Armani 0.04% 1.97x
Club Monaco 0.03% 1.92x
Zara 0.03% 1.84x
Coach 0.04% 1.82x
Kate Spade 0.04% 1.78x
Brooks Brothers 0.04% 1.76x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is cheaperthandirt.com.

Website Composition Index
cheaperthandirt.com 29.09% 121.21x
shootingillustrated.com 23.25% 103.67x
americanrifleman.org 26.22% 99.64x
thefirearmblog.com 21.15% 92.73x
bearingarms.com 15.85% 75.51x
nraila.org 21.24% 73.44x
remington.com 15.44% 72.34x
budsgunshop.com 22.57% 66.97x
ammoland.com 35.63% 65.02x
sportsmansguide.com 34.82% 60.16x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 4.66% 158.24x
Canada News 1.84% 153.08x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 21.48% 111.17x
Homesteading 24.97% 86.22x
Police Gear 22.64% 73.20x
Conservatives & Conspiracies 27.66% 66.61x
Right Wing Blogs - Political Activism 5.38% 59.95x
Home Improvement Contractor 2.85% 59.73x
Clean Energy 7.83% 56.47x
Natural & Healthy Living Researchers 4.38% 54.62x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male