Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 13 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 13 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 89.15% 35.46x
Off the Grid Living Enthusiasts 88.37% 33.26x
Beekeeping Enthusiasts 71.32% 31.34x
Backyard Farmers 73.64% 26.16x
Sustainable Lifestyle Enthusiasts 75.19% 26.02x
Shelf-Stable Food Content Readers 38.76% 25.34x
Eco-Conscious Consumers 49.61% 24.19x
DIYers 53.49% 21.08x
Getting Off the Grid Travelers 57.36% 20.87x
Home Design Enthusiasts 40.31% 19.03x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Carhartt.

Location Composition Index
Carhartt 0.52% 4.67x
H&M 0.05% 1.95x
Club Monaco 0.03% 1.92x
Hugo Boss 0.04% 1.86x
Zara 0.03% 1.84x
Jos A. Bank Clothiers 0.04% 1.30x
Levi Strauss 0.03% 1.25x
Lululemon 0.04% 1.22x
American Apparel 0.03% 1.20x
Chicos 0.04% 1.01x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is morningchores.com.

Website Composition Index
morningchores.com 39.65% 85.16x
practicalselfreliance.com 39.80% 79.87x
naturallivingideas.com 31.46% 60.67x
oldworldgardenfarms.com 28.72% 50.30x
ammoland.com 23.23% 46.89x
tipsbulletin.com 25.27% 46.87x
theviewfromgreatisland.com 16.37% 41.89x
instructables.com 29.18% 40.79x
onegoodthingbyjillee.com 28.48% 38.96x
gardenerspath.com 15.31% 37.25x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Police Gear.

Content Affinity Composition Index
Police Gear 6.79% 84.61x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 7.07% 75.10x
Homesteading 20.51% 67.97x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 32.11% 53.97x
Scrapbooking & Home Art Projects 14.99% 52.32x
Female Lifestyle Content Readers 14.57% 50.83x
DIY Decoration & Furniture 10.61% 49.03x
Paleo & Keto Diet Enthusiasts 5.23% 45.52x
Tiny & Modular Home Researchers 12.59% 44.37x
Assorted Topics (Viral Media, Paid Traffic) 10.61% 43.75x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male