Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 10.1 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 96.04% 43.28x
Off the Grid Living Enthusiasts 95.05% 41.61x
Beekeeping Enthusiasts 72.28% 37.99x
Sustainable Lifestyle Enthusiasts 79.21% 31.04x
Backyard Farmers 74.26% 28.44x
Shelf-Stable Food Content Readers 28.71% 27.25x
Getting Off the Grid Travelers 61.39% 25.54x
Eco-Conscious Consumers 38.61% 23.76x
Lawn & Garden Enthusiasts 49.50% 22.70x
RC Helicopters and Drones Hobbyists 67.33% 22.14x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Carhartt.

Location Composition Index
Carhartt 0.40% 2.64x
H&M 0.05% 1.95x
Club Monaco 0.03% 1.92x
Hugo Boss 0.04% 1.86x
Zara 0.03% 1.84x
Jos A. Bank Clothiers 0.04% 1.30x
Levi Strauss 0.03% 1.25x
Lululemon 0.04% 1.22x
American Apparel 0.03% 1.20x
Charlotte Russe 0.03% 0.71x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is ruralsprout.com.

Website Composition Index
ruralsprout.com 25.13% 49.55x
sportsmansguide.com 26.79% 43.59x
artofmanliness.com 21.49% 42.33x
diyncrafts.com 21.86% 39.80x
oldworldgardenfarms.com 24.29% 38.79x
wideopenspaces.com 22.34% 32.01x
zerohedge.com 16.68% 28.85x
gardenerspath.com 18.55% 28.68x
pinterest.com 16.47% 28.52x
gearjunkie.com 14.75% 27.21x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 10.87% 79.54x
Homesteading 18.11% 76.18x
Conservatives & Conspiracies 15.69% 51.51x
Female Lifestyle Content Readers 8.45% 50.27x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.74% 49.63x
Gun Enthusiast - Rifles & Ammo 14.08% 42.87x
Gun Enthusiast - Hunting & Self Defense 23.54% 41.12x
Scrapbooking & Home Art Projects 7.65% 38.69x
Malaya 0.83% 37.12x
Woodwork 7.85% 35.32x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female