Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 24.1 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 24.1 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 87.06% 38.97x
Off the Grid Living Enthusiasts 85.10% 38.87x
Beekeeping Enthusiasts 60.78% 30.45x
Sustainable Lifestyle Enthusiasts 66.27% 28.49x
Backyard Farmers 64.71% 28.16x
Eco-Conscious Consumers 46.67% 23.61x
Getting Off the Grid Travelers 53.73% 22.33x
RV Owners and Upgraders 53.33% 21.02x
RC Helicopters and Drones Hobbyists 53.73% 20.61x
Organic Food Eaters 45.49% 19.56x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Buckle.

Location Composition Index
Buckle 0.09% 3.68x
H&M 0.05% 1.95x
Club Monaco 0.03% 1.92x
Carhartt 0.21% 1.86x
Hugo Boss 0.04% 1.86x
Zara 0.03% 1.84x
Lane Bryant 0.05% 1.79x
Express 0.05% 1.54x
Talbots 0.04% 1.51x
Abercrombie & Fitch 0.03% 1.45x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is commonsensehome.com.

Website Composition Index
commonsensehome.com 23.66% 109.91x
oldworldgardenfarms.com 16.28% 75.18x
practicalselfreliance.com 26.09% 67.96x
bladeforums.com 13.80% 59.18x
theprairiehomestead.com 18.81% 55.64x
thefirearmblog.com 18.35% 51.75x
bearingarms.com 13.65% 50.37x
morningchores.com 33.95% 46.20x
onecrazyhouse.com 12.42% 45.56x
livingonadime.com 9.34% 44.48x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 13.38% 88.01x
Homesteading 19.54% 69.12x
Police Gear 14.29% 68.71x
Conservatives & Conspiracies 20.44% 49.85x
Clean Energy 4.27% 49.32x
Assorted Topics (Viral Media, Paid Traffic) 14.86% 39.88x
Malaya 0.83% 37.12x
Diet & Weight Loss 6.40% 36.88x
Tiny & Modular Home Researchers 10.92% 35.82x
Paleo & Keto Diet Enthusiasts 9.52% 32.85x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male