Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 50.3 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 50.3 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 88.75% 46.63x
Off the Grid Living Enthusiasts 91.10% 39.15x
Sustainable Lifestyle Enthusiasts 54.95% 27.82x
Eco-Conscious Consumers 45.58% 27.40x
Tiny Home Researchers 45.08% 24.25x
Hunters 55.56% 23.40x
Marines 38.99% 23.25x
Bigfoot Folklore Enthusiasts 42.85% 23.06x
Gun Rights Advocates 50.68% 22.29x
Outdoors Enthusiasts 54.01% 22.12x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Zumiez.

Location Composition Index
Zumiez 0.07% 2.43x
Coach 0.11% 2.05x
Brooks Brothers 0.05% 1.79x
Abercrombie & Fitch 0.05% 1.77x
The Childrens Place 0.07% 1.56x
Victoria's Secret 0.11% 1.50x
Urban Outfitters 0.05% 1.18x
Jos A. Bank Clothiers 0.14% 1.07x
Dressbarn 0.04% 0.95x
Chicos 0.04% 0.92x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is commonsensehome.com.

Website Composition Index
commonsensehome.com 16.95% 135.72x
lehmans.com 15.28% 117.32x
bladeforums.com 11.37% 116.27x
gunsandammo.com 20.05% 115.44x
recoilweb.com 13.55% 98.53x
americanhunter.org 13.35% 95.39x
shootingillustrated.com 18.92% 93.64x
americanrifleman.org 23.99% 92.20x
pewpewtactical.com 15.19% 89.68x
bladehq.com 10.51% 84.92x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 3.74% 87.66x
Homesteading 18.89% 81.92x
Conservatives & Conspiracies 25.64% 63.74x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 19.16% 61.79x
Police Gear 20.68% 59.78x
Clean Energy 6.98% 44.54x
Airsoft & Paintball Equipment 2.34% 44.40x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 5.92% 39.25x
Hunting 21.05% 39.09x
Assorted Topics (Viral Media, Paid Traffic) 18.96% 38.39x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female