Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 35.1 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 35.1 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 93.64% 42.41x
Survivalist Enthusiasts 91.24% 39.57x
Backyard Farmers 64.76% 26.78x
Sustainable Lifestyle Enthusiasts 58.31% 25.23x
Eco-Conscious Consumers 54.10% 24.85x
Hunters 57.86% 24.53x
Outdoors Enthusiasts 56.26% 24.14x
RV Owners and Upgraders 51.70% 22.79x
Tiny Home Researchers 47.10% 22.24x
Gun Rights Advocates 55.26% 21.60x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.05% 7.34x
Lorna Jane 0.02% 7.31x
Belk 0.04% 4.89x
Joe's Jeans 0.02% 4.87x
LL Bean 0.02% 4.25x
Express Outlets 0.02% 4.22x
REI 0.05% 3.59x
Intermix 0.02% 3.32x
Ralph Lauren 0.02% 2.99x
Charlotte Russe 0.03% 2.64x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is lehmans.com.

Website Composition Index
lehmans.com 17.10% 98.92x
pewpewtactical.com 16.27% 98.68x
gunsandammo.com 21.18% 98.56x
commonsensehome.com 19.66% 84.41x
recoilweb.com 15.91% 84.01x
thefirearmblog.com 16.26% 79.53x
americanhunter.org 14.76% 78.50x
shootingillustrated.com 21.57% 77.94x
americanrifleman.org 26.10% 75.41x
bearingarms.com 11.59% 75.35x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 1.17% 435.56x
Sports - Skiing, Snowboarding 0.55% 234.57x
Canada News 1.84% 153.08x
Police Gear 24.12% 55.28x
Comedy Content 2.90% 54.23x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 22.47% 53.85x
Homesteading 22.27% 51.52x
Rural Living 0.55% 45.03x
Clean Energy 7.91% 43.40x
Airsoft & Paintball Equipment 3.05% 41.90x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male