Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 13.4 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 90.20% 39.72x
Off the Grid Living Enthusiasts 92.16% 38.07x
Beekeeping Enthusiasts 70.59% 34.09x
Shelf-Stable Food Content Readers 37.25% 33.36x
Sustainable Lifestyle Enthusiasts 80.39% 29.36x
Backyard Farmers 77.45% 28.37x
Eco-Conscious Consumers 50.00% 27.05x
Getting Off the Grid Travelers 59.80% 24.37x
DIYers 55.88% 23.81x
Lawn & Garden Enthusiasts 52.94% 23.40x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is H&M.

Location Composition Index
H&M 0.05% 1.95x
Club Monaco 0.03% 1.92x
Hugo Boss 0.04% 1.86x
Zara 0.03% 1.84x
Jos A. Bank Clothiers 0.04% 1.30x
Levi Strauss 0.03% 1.25x
Lululemon 0.04% 1.22x
American Apparel 0.03% 1.20x
Chicos 0.04% 1.01x
Charlotte Russe 0.03% 0.71x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is morningchores.com.

Website Composition Index
morningchores.com 37.12% 70.02x
oldworldgardenfarms.com 23.88% 46.26x
ruralsprout.com 25.73% 42.36x
backyardchickens.com 18.55% 39.32x
artofmanliness.com 23.24% 37.27x
onegoodthingbyjillee.com 17.87% 35.44x
sportsmansguide.com 32.13% 32.83x
diyncrafts.com 22.94% 32.57x
pinterest.com 20.43% 31.23x
zerohedge.com 17.98% 29.46x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.60% 90.59x
Assorted Topics (Viral Media, Paid Traffic) 12.48% 74.52x
Homesteading 18.23% 65.11x
Conservatives & Conspiracies 16.31% 45.65x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.22% 45.64x
Female Lifestyle Content Readers 8.83% 41.98x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.84% 39.47x
Tiny & Modular Home Researchers 11.13% 38.76x
Scrapbooking & Home Art Projects 8.25% 38.00x
Malaya 0.83% 37.12x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male