Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 33.5 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 33.5 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 88.86% 64.59x
Off the Grid Living Enthusiasts 91.90% 63.51x
Eco-Conscious Consumers 49.44% 39.17x
Sustainable Lifestyle Enthusiasts 56.37% 38.67x
Backyard Farmers 63.90% 37.92x
Hunters 56.24% 35.16x
Outdoors Enthusiasts 53.03% 33.79x
Tiny Home Researchers 46.21% 33.77x
RV Owners and Upgraders 48.60% 32.98x
Marines 40.39% 31.99x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 7.94x
Joe's Jeans 0.02% 4.87x
LL Bean 0.02% 4.25x
Express Outlets 0.02% 4.22x
Saint Laurent Paris 0.03% 3.33x
Intermix 0.02% 3.32x
Ralph Lauren 0.02% 2.99x
Uniqlo 0.02% 2.63x
Calvin Klein 0.02% 2.51x
Belk 0.03% 2.33x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is survivalistboards.com.

Website Composition Index
survivalistboards.com 26.26% 178.39x
pewpewtactical.com 16.42% 107.89x
gunsandammo.com 21.54% 97.73x
lehmans.com 17.66% 96.86x
recoilweb.com 16.45% 86.01x
americanhunter.org 15.61% 78.31x
commonsensehome.com 20.43% 76.61x
oldworldgardenfarms.com 11.72% 76.54x
shootingillustrated.com 22.30% 76.22x
thefirearmblog.com 17.66% 74.81x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 1.17% 435.56x
Sports - Skiing, Snowboarding 0.54% 299.12x
Canada News 1.84% 153.08x
Comedy Content 4.05% 96.98x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 21.61% 75.00x
Police Gear 22.94% 69.89x
Handyman Tools 0.14% 69.55x
Homesteading 22.86% 64.97x
Conservatives & Conspiracies 27.70% 59.01x
Rural Living 0.52% 56.49x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male