Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 42.8 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 42.8 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 89.69% 56.67x
Off the Grid Living Enthusiasts 92.06% 54.90x
Sustainable Lifestyle Enthusiasts 56.75% 33.64x
Eco-Conscious Consumers 48.81% 32.39x
Hunters 56.19% 29.93x
Tiny Home Researchers 46.98% 29.18x
Marines 39.78% 28.14x
Outdoors Enthusiasts 54.86% 28.08x
Bigfoot Folklore Enthusiasts 42.64% 27.89x
RV Owners and Upgraders 52.68% 27.71x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.20% 1.01x
Mens Wearhouse 0.27% 0.84x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is commonsensehome.com.

Website Composition Index
commonsensehome.com 18.14% 120.00x
lehmans.com 16.42% 118.14x
gunsandammo.com 20.66% 116.10x
pewpewtactical.com 16.04% 98.74x
thefirearmblog.com 14.60% 98.17x
recoilweb.com 14.75% 97.37x
classicfirearms.com 11.28% 96.79x
bladehq.com 11.03% 93.37x
shootingillustrated.com 20.38% 92.48x
americanhunter.org 14.09% 92.10x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 4.03% 91.87x
Homesteading 20.03% 68.12x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 21.35% 66.54x
Police Gear 21.94% 64.97x
Conservatives & Conspiracies 25.50% 60.45x
Airsoft & Paintball Equipment 2.59% 46.92x
Clean Energy 7.22% 44.79x
Hunting 22.30% 41.77x
Natural & Healthy Living Researchers 3.06% 36.86x
Home Improvement Contractor 4.10% 35.87x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male