Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 26 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 26 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 96.74% 36.24x
Survivalist Enthusiasts 94.62% 35.70x
Eco-Conscious Consumers 66.78% 29.06x
Backyard Farmers 78.83% 27.71x
Sustainable Lifestyle Enthusiasts 70.62% 25.46x
RV Owners and Upgraders 67.36% 24.00x
Marines 57.25% 23.94x
DIYers 61.98% 23.03x
Outdoors Enthusiasts 69.45% 22.40x
Tiny Home Researchers 61.14% 22.37x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Talbots.

Location Composition Index
Talbots 0.07% 2.54x
Carhartt 0.10% 2.17x
Lululemon 0.07% 2.15x
Dressbarn 0.07% 2.15x
Hugo Boss 0.06% 2.12x
Armani 0.04% 1.97x
Club Monaco 0.03% 1.92x
Zara 0.03% 1.84x
Kate Spade 0.04% 1.78x
Brooks Brothers 0.04% 1.76x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is budsgunshop.com.

Website Composition Index
budsgunshop.com 23.06% 105.59x
commonsensehome.com 21.99% 103.21x
shootingillustrated.com 23.81% 103.18x
americanrifleman.org 27.38% 101.53x
cheaperthandirt.com 32.36% 99.72x
recoilweb.com 18.02% 92.57x
sportsmansguide.com 35.77% 90.72x
thefirearmblog.com 20.58% 88.57x
remington.com 16.42% 77.14x
bearingarms.com 15.79% 71.09x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Canada News.

Content Affinity Composition Index
Canada News 1.84% 153.08x
Comedy Content 3.99% 119.18x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 22.34% 101.88x
Police Gear 23.96% 77.79x
Homesteading 24.58% 74.53x
Conservatives & Conspiracies 29.60% 66.36x
Home Improvement Contractor 3.96% 60.67x
Right Wing Blogs - Political Activism 6.89% 55.55x
Clean Energy 8.10% 53.63x
Natural & Healthy Living Researchers 4.14% 52.03x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male