Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 24.7 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 24.7 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 93.87% 37.95x
Off the Grid Living Enthusiasts 89.27% 34.99x
Beekeeping Enthusiasts 66.28% 29.35x
Sustainable Lifestyle Enthusiasts 71.65% 26.33x
Backyard Farmers 65.90% 25.60x
Eco-Conscious Consumers 44.44% 21.69x
RV Owners and Upgraders 52.49% 19.99x
RC Helicopters and Drones Hobbyists 54.02% 19.64x
Getting Off the Grid Travelers 49.43% 19.51x
DIYers 44.44% 18.45x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Buckle.

Location Composition Index
Buckle 0.09% 3.68x
Carhartt 0.28% 2.10x
H&M 0.05% 1.95x
Club Monaco 0.03% 1.92x
Hugo Boss 0.04% 1.86x
Zara 0.03% 1.84x
Lane Bryant 0.05% 1.79x
Express 0.05% 1.54x
Talbots 0.04% 1.51x
Zumiez 0.05% 1.34x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is shtfpreparedness.com.

Website Composition Index
shtfpreparedness.com 35.86% 124.68x
commonsensehome.com 26.18% 92.12x
offgridworld.com 16.98% 83.46x
growagoodlife.com 16.04% 78.07x
thefreerangelife.com 18.32% 67.33x
apieceofrainbow.com 13.52% 55.38x
onecrazyhouse.com 16.41% 55.28x
onehundreddollarsamonth.com 18.76% 54.85x
chasingfoxes.com 13.56% 54.74x
bladeforums.com 12.46% 50.99x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 9.39% 72.61x
Police Gear 9.94% 61.70x
Homesteading 20.03% 53.85x
Conservatives & Conspiracies 18.62% 38.98x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 28.17% 37.99x
Malaya 0.83% 37.12x
Female Lifestyle Content Readers 13.46% 36.40x
Paleo & Keto Diet Enthusiasts 8.37% 36.21x
Clean Energy 2.35% 35.57x
DIY Decoration & Furniture 8.84% 34.27x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male