Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 22.1 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 94.42% 35.97x
Survivalist Enthusiasts 93.74% 35.80x
Backyard Farmers 75.31% 28.27x
Beekeeping Enthusiasts 75.01% 28.19x
Getting Off the Grid Travelers 74.07% 26.92x
Eco-Conscious Consumers 63.98% 24.98x
Sustainable Lifestyle Enthusiasts 70.46% 24.91x
RV Owners and Upgraders 64.11% 23.53x
Hunters 65.01% 22.00x
Marines 55.21% 21.88x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Carhartt.

Location Composition Index
Carhartt 0.64% 2.38x
Club Monaco 0.03% 1.92x
Buckle 0.09% 1.87x
Express 0.13% 1.86x
Hugo Boss 0.04% 1.86x
Zara 0.03% 1.84x
Old Navy 0.13% 1.83x
Kate Spade 0.04% 1.78x
Brooks Brothers 0.04% 1.76x
Banana Republic 0.08% 1.71x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is cheaperthandirt.com.

Website Composition Index
cheaperthandirt.com 26.66% 108.08x
americanrifleman.org 24.72% 93.82x
thefirearmblog.com 22.30% 80.30x
nraila.org 19.52% 74.25x
bearingarms.com 17.06% 65.53x
ammoland.com 35.95% 62.03x
naturallivingideas.com 14.35% 53.40x
morningchores.com 32.95% 52.14x
backpacker.com 14.66% 49.42x
inhabitat.com 15.21% 47.65x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 4.34% 133.81x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 22.01% 104.76x
Homesteading 24.22% 77.80x
Police Gear 22.73% 72.27x
Right Wing Blogs - Political Activism 4.47% 62.79x
Conservatives & Conspiracies 26.18% 61.22x
Natural & Healthy Living Researchers 3.83% 52.37x
Home Improvement Contractor 2.26% 52.11x
Clean Energy 6.60% 49.19x
Assorted Topics (Viral Media, Paid Traffic) 19.92% 44.92x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male