Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 62.8 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 62.8 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 85.86% 40.70x
Off the Grid Living Enthusiasts 88.33% 36.26x
Hunters 53.82% 24.27x
Eco-Conscious Consumers 42.37% 22.51x
Outdoors Enthusiasts 50.60% 21.16x
Gun Rights Advocates 49.70% 20.67x
Tiny Home Researchers 42.56% 19.45x
RV Owners and Upgraders 45.97% 18.94x
RC Helicopters and Drones Hobbyists 44.56% 18.37x
Archery Enthusiasts 38.07% 18.07x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Carhartt.

Location Composition Index
Carhartt 0.29% 2.02x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is offthegridnews.com.

Website Composition Index
offthegridnews.com 64.50% 582.31x
survivalistboards.com 20.73% 199.05x
brownells.com 14.55% 138.12x
lehmans.com 13.11% 112.20x
commonsensehome.com 12.71% 109.90x
recoilweb.com 11.31% 107.31x
gunsandammo.com 20.79% 106.76x
shootingillustrated.com 17.46% 103.17x
americanhunter.org 11.99% 96.65x
americanrifleman.org 23.57% 91.56x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Homesteading.

Content Affinity Composition Index
Homesteading 17.45% 75.06x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 16.78% 62.85x
Police Gear 19.32% 56.69x
Conservatives & Conspiracies 24.86% 54.15x
Clean Energy 6.67% 38.93x
Assorted Topics #11709 (Green Energy, Photoshop, Tattoos, India Fashion) 5.03% 32.82x
Hunting 20.36% 32.78x
Natural & Healthy Living Researchers 2.54% 32.47x
Assorted Topics #11153 (Viral Media, Paid Traffic) 16.13% 29.27x
Military & Law Enforcement 4.38% 29.07x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age and income brackets.
Age
45-54
Income