Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 17.1 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Off the Grid Living Enthusiasts.

Interest Composition Index
Off the Grid Living Enthusiasts 85.88% 32.23x
Survivalist Enthusiasts 87.57% 32.06x
Beekeeping Enthusiasts 70.06% 27.17x
Backyard Farmers 71.19% 23.56x
Sustainable Lifestyle Enthusiasts 70.62% 23.48x
Eco-Conscious Consumers 44.07% 18.43x
Getting Off the Grid Travelers 53.11% 17.81x
RC Helicopters and Drones Hobbyists 57.63% 17.57x
RV Owners and Upgraders 51.98% 17.29x
DIYers 48.02% 17.21x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Buckle.

Location Composition Index
Buckle 0.09% 3.68x
H&M 0.05% 1.95x
Carhartt 0.28% 1.95x
Club Monaco 0.03% 1.92x
Hugo Boss 0.04% 1.86x
Zara 0.03% 1.84x
Lane Bryant 0.05% 1.79x
Express 0.05% 1.54x
Zumiez 0.05% 1.34x
Jos A. Bank Clothiers 0.04% 1.30x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is shtfpreparedness.com.

Website Composition Index
shtfpreparedness.com 37.24% 127.67x
commonsensehome.com 28.55% 88.56x
thefreerangelife.com 20.16% 67.58x
onecrazyhouse.com 18.14% 60.07x
onehundreddollarsamonth.com 21.00% 55.26x
thefirearmblog.com 17.27% 54.16x
morningchores.com 41.32% 48.17x
theartofdoingstuff.com 15.86% 48.04x
prudentpennypincher.com 14.47% 46.20x
empressofdirt.net 13.83% 46.18x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 8.30% 65.25x
Police Gear 8.30% 57.16x
Homesteading 21.24% 45.34x
Malaya 0.83% 37.12x
Scrapbooking & Home Art Projects 15.60% 36.09x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 33.85% 34.39x
Assorted Topics (Car News, Animals, Viral Media) 3.65% 34.29x
Female Lifestyle Content Readers 15.27% 33.09x
DIY Decoration & Furniture 10.29% 32.29x
Assorted Topics (Viral Media, Paid Traffic) 12.28% 32.04x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male