Dstillery Audiences

SURVIVAL GUIDES

Audience Size: 60.7 Thousand Devices

Explore the Survival Guides Audience

Below you'll find more information about the Survival Guides audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Survival Guides audience.

Dstillery Crafted Audiences

INTERESTS

The Survival Guides audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Survival Guides audience is Survivalist Enthusiasts.

Interest Composition Index
Survivalist Enthusiasts 86.38% 43.09x
Off the Grid Living Enthusiasts 89.70% 37.10x
Hunters 52.77% 23.67x
Eco-Conscious Consumers 42.47% 22.91x
Outdoors Enthusiasts 50.17% 21.63x
Tiny Home Researchers 41.59% 21.25x
RV Owners and Upgraders 47.92% 20.79x
Gun Rights Advocates 49.11% 20.75x
RC Helicopters and Drones Hobbyists 44.31% 19.72x
Archery Enthusiasts 38.89% 19.19x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Interest attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Survival Guides audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Survival Guides audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.28x
Ann Taylor 0.06% 0.41x
Gap 0.03% 0.38x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Location attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Web Insights

WEBSITES

The Survival Guides audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Survival Guides audience is offthegridnews.com.

Website Composition Index
offthegridnews.com 65.04% 591.73x
survivalistboards.com 21.40% 209.56x
brownells.com 13.25% 137.96x
commonsensehome.com 14.43% 116.72x
gunsandammo.com 20.36% 107.85x
pewpewtactical.com 12.48% 107.45x
lehmans.com 14.22% 104.80x
bladeforums.com 9.87% 103.42x
bearingarms.com 8.37% 95.71x
shootingillustrated.com 18.21% 95.08x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Web attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Survival Guides audience is Homesteading.

Content Affinity Composition Index
Homesteading 18.02% 77.00x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 18.39% 58.23x
Police Gear 19.86% 55.00x
Conservatives & Conspiracies 24.76% 54.21x
Clean Energy 6.52% 40.17x
Assorted Topics #11709 (Green Energy, Photoshop, Tattoos, India Fashion) 5.56% 36.02x
Hunting 21.00% 32.29x
Assorted Topics #11153 (Viral Media, Paid Traffic) 17.40% 31.79x
Natural & Healthy Living Researchers 2.49% 29.50x
Home Improvement Contractor 4.51% 27.63x
Composition Percentage: The overlap percentage between the Survival Guides audience and the Content Affinity attribute.
Index: A comparison of the Survival Guides audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Survival Guides audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female