Dstillery Audiences

TV NEWS

Audience Size: 10.7 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 10.38% 7.22x
Entertainment Industry Decision Makers 6.37% 7.17x
TV Advertising Professionals 5.51% 7.12x
Celebrity Gossip Fans 11.32% 6.71x
Women's Fashion Magazine Readers 6.20% 6.71x
Mens Fitness Publication Readers 4.33% 6.66x
TV Junkies 9.84% 6.66x
Home Custom Bedroom Decorators 1.37% 6.58x
Custom Home Lighting Shoppers 1.37% 6.58x
Women’s Fashion Blogs Readers 8.19% 6.50x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Talbots.

Location Composition Index
Talbots 0.02% 1.15x
Lane Bryant 0.01% 1.13x
Old Navy 0.03% 1.10x
Dressbarn 0.01% 1.06x
Chicos 0.02% 1.05x
J. Crew 0.01% 1.04x
Mens Wearhouse 0.01% 1.02x
Aeropostale 0.02% 1.02x
Maurices 0.03% 1.01x
Victoria's Secret 0.02% 1.01x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.

Website Composition Index
soapoperadigest.com 4.20% 13.54x
celebbabylaundry.com 1.22% 13.37x
gossipcop.com 1.62% 13.27x
soapsindepth.com 6.12% 13.18x
soapoperaspy.com 2.93% 12.90x
soapoperanetwork.com 2.42% 12.90x
allaboutthetea.com 2.61% 12.74x
daytimeconfidential.com 3.58% 12.53x
soapcentral.com 1.34% 12.40x
fame10.com 2.58% 12.39x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.12% 5.93x
Fashion Cluster 4.34% 5.48x
Local & Travel England - East Midlands 0.03% 5.42x
Assorted Topics (Freebies, Gardens, Jewelry) 0.62% 5.41x
LGBTQ Advocacy 2.21% 5.41x
Edgy Content 9.20% 5.07x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.82% 4.86x
Australia & New Zealand Media 0.45% 4.83x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.69% 4.72x
Celebrity Gossip & News 41.53% 4.67x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female