Dstillery Audiences

TV NEWS

Audience Size: 22.8 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 22.8 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 13.27% 6.40x
Entertainment & Tabloid Magazine Readers 12.62% 6.39x
Entertainment Industry Decision Makers 12.44% 6.31x
TV Junkies 12.02% 6.27x
TV Advertising Professionals 11.79% 6.17x
Reality TV Show Watchers 13.78% 6.00x
Country Music Fans 12.19% 5.97x
Women's Fashion Magazine Readers 11.99% 5.84x
Hair Care Shoppers 11.60% 5.83x
Women’s Fashion Blogs Readers 12.08% 5.77x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Journeys.

Location Composition Index
Journeys 0.01% 1.19x
Old Navy 0.01% 1.14x
The Childrens Place 0.01% 1.13x
Carhartt 0.13% 1.03x
Victoria's Secret 0.01% 0.99x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is hollywoodhiccups.com.

Website Composition Index
hollywoodhiccups.com 1.62% 9.75x
allaboutthetea.com 2.06% 9.72x
tamaratattles.com 1.00% 9.69x
soapoperaspy.com 1.29% 9.66x
realitytea.com 2.33% 9.46x
soapoperadigest.com 3.20% 9.45x
soapsindepth.com 4.14% 9.32x
celebdirtylaundry.com 3.28% 9.31x
spoilertv.com 1.36% 9.30x
realitytvworld.com 3.97% 9.24x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.62% 5.56x
Mysticism 0.10% 5.43x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 5.43x
Video Content Sites 2.60% 5.13x
Local & Travel England - East Midlands 0.12% 5.11x
Instagram Management 0.04% 4.96x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 4.93x
Fashion Cluster 3.29% 4.91x
London Tourism & Events 0.06% 4.90x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 4.89x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female