Dstillery Audiences

TV NEWS

Audience Size: 21.8 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 16.74% 6.48x
Entertainment & Tabloid Magazine Readers 16.78% 6.43x
Entertainment Industry Decision Makers 15.77% 6.34x
TV Junkies 16.91% 6.22x
TV Advertising Professionals 16.39% 6.09x
Reality TV Show Watchers 16.65% 5.99x
Country Music Fans 15.31% 5.99x
Women's Fashion Magazine Readers 15.76% 5.70x
Hair Care Shoppers 16.02% 5.68x
Liberal News Readers 15.62% 5.47x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Chicos.

Location Composition Index
Chicos 0.04% 1.10x
Free People 0.02% 1.09x
Old Navy 0.06% 1.08x
Jos A. Bank Clothiers 0.04% 1.08x
H&M 0.05% 1.08x
Kate Spade 0.02% 1.07x
Aeropostale 0.04% 1.06x
Dressbarn 0.02% 1.06x
Tommy Bahama 0.01% 1.06x
J. Crew 0.04% 1.05x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.

Website Composition Index
soapoperadigest.com 3.02% 10.99x
allaboutthetea.com 1.95% 10.94x
tamaratattles.com 1.27% 10.92x
soapoperaspy.com 1.27% 10.81x
hollywoodhiccups.com 2.06% 10.58x
realitytea.com 2.34% 10.48x
soapsindepth.com 4.13% 10.47x
realitytvworld.com 4.11% 10.37x
celebdirtylaundry.com 3.50% 10.35x
starcasm.net 6.21% 10.34x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.80% 5.61x
Mysticism 0.10% 5.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 5.47x
Local & Travel England - East Midlands 0.10% 5.44x
Video Content Sites 3.01% 5.10x
Instagram Management 0.09% 4.97x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.08% 4.93x
Cars, Travel & Food 0.07% 4.88x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.15% 4.87x
Consumer Rewards 0.05% 4.85x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female