Dstillery Audiences

TV NEWS

Audience Size: 17.9 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 17.9 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is TV Junkies.

Interest Composition Index
TV Junkies 10.81% 7.34x
Entertainment Industry Decision Makers 11.78% 7.33x
Entertainment & Tabloid Magazine Readers 12.35% 7.32x
Celebrity Gossip Fans 12.71% 7.28x
Reality TV Show Watchers 11.95% 6.94x
TV Advertising Professionals 12.14% 6.88x
Country Music Fans 10.58% 6.69x
Hair Care Shoppers 10.52% 6.29x
Women's Fashion Magazine Readers 10.83% 6.19x
Liberal News Readers 8.62% 6.11x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.23% 1.14x
Mens Wearhouse 0.35% 1.08x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.

Website Composition Index
soapoperadigest.com 3.14% 17.67x
gossipcop.com 2.14% 17.58x
celebdirtylaundry.com 3.92% 17.46x
cartermatt.com 1.00% 17.41x
theashleysrealityroundup.com 4.29% 17.27x
realitytea.com 2.65% 17.25x
enstarz.com 1.42% 16.95x
soapsindepth.com 3.52% 16.93x
spoilertv.com 1.42% 16.87x
daytimeconfidential.com 3.13% 16.65x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 1.72% 7.86x
Edgy Content 7.65% 6.00x
Video Content Sites 3.99% 5.90x
Movie Reviews 4.53% 5.81x
Celebrity Gossip & News 18.12% 5.75x
Australia & New Zealand Media 1.72% 5.46x
Dermatology 2.27% 5.21x
Assorted Topics (Viral Media, Paid Traffic) 2.20% 5.21x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 10.70% 5.18x
Liberal Media 8.85% 5.07x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male