Dstillery Audiences

TV NEWS

Audience Size: 15.5 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 15.5 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 14.35% 6.46x
Entertainment Industry Decision Makers 13.85% 6.43x
Celebrity Gossip Fans 15.10% 6.40x
TV Junkies 13.74% 6.33x
TV Advertising Professionals 13.33% 6.33x
Country Music Fans 14.75% 6.05x
Women’s Fashion Blogs Readers 14.12% 6.00x
Women's Fashion Magazine Readers 13.73% 5.99x
Mens Fitness Publication Readers 12.16% 5.97x
Women’s Lifestyle Blogs Researchers 12.97% 5.93x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.10x
Maurices 0.02% 1.06x
Express 0.01% 1.04x
Carhartt 0.14% 1.04x
Journeys 0.01% 1.01x
Victoria's Secret 0.01% 1.01x
Mens Wearhouse 0.01% 1.00x
The Childrens Place 0.01% 0.94x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperaspy.com.

Website Composition Index
soapoperaspy.com 1.10% 12.65x
bigbrothernetwork.com 1.02% 12.28x
realitytvworld.com 3.00% 12.25x
daytimeconfidential.com 2.95% 12.24x
soapsindepth.com 4.85% 12.23x
spoilertv.com 1.44% 12.20x
soapoperadigest.com 3.68% 12.05x
extratv.com 6.92% 11.97x
realitytea.com 3.21% 11.94x
tvseriesfinale.com 7.88% 11.92x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.36% 5.87x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 5.70x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 5.64x
Mysticism 0.09% 5.63x
Instagram Management 0.01% 5.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 5.51x
Video Content Sites 1.40% 5.49x
London Tourism & Events 0.03% 5.47x
Ireland Cluster 3.20% 5.38x
Local & Travel England - East Midlands 0.07% 5.29x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female