Dstillery Audiences

TV NEWS

Audience Size: 17.4 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 12.71% 5.02x
Celebrity Gossip Fans 13.18% 5.00x
Entertainment Industry Decision Makers 11.87% 4.99x
TV Junkies 12.28% 4.93x
TV Advertising Professionals 11.34% 4.92x
Reality TV Show Watchers 13.67% 4.74x
Country Music Fans 12.56% 4.71x
Women’s Fashion Blogs Readers 11.99% 4.71x
Hair Care Shoppers 11.70% 4.69x
Women's Fashion Magazine Readers 12.31% 4.68x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.16x
Express 0.01% 1.10x
Old Navy 0.02% 1.06x
Maurices 0.02% 1.06x
Journeys 0.01% 1.06x
Victoria's Secret 0.01% 1.05x
Carhartt 0.15% 1.03x
Mens Wearhouse 0.01% 1.01x
The Childrens Place 0.01% 1.01x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is hollywoodhiccups.com.

Website Composition Index
hollywoodhiccups.com 1.07% 8.65x
spoilertv.com 1.35% 8.43x
soapoperadigest.com 3.68% 8.34x
cartermatt.com 1.20% 8.34x
realitytea.com 3.21% 8.24x
realitytvworld.com 3.90% 8.23x
soapsindepth.com 4.69% 8.22x
daytimeconfidential.com 3.32% 8.20x
starcasm.net 5.14% 8.19x
gossipcop.com 7.32% 8.16x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.45% 4.58x
Local & Travel England - East Midlands 0.08% 4.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 4.38x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 4.35x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 4.32x
Mysticism 0.11% 4.29x
Video Content Sites 1.94% 4.25x
London Tourism & Events 0.05% 4.17x
Ireland Cluster 3.85% 4.15x
Instagram Management 0.02% 4.14x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female