Dstillery Audiences

TV NEWS

Audience Size: 7.4 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 16.35% 9.04x
TV Advertising Professionals 8.78% 8.74x
Retired Government Employees 3.93% 8.71x
Entertainment Industry Decision Makers 10.93% 8.55x
Women’s Fashion Blogs Readers 6.54% 8.29x
Celebrity Gossip Fans 16.72% 8.14x
TV Junkies 12.61% 8.10x
Women's Fashion Magazine Readers 10.32% 8.09x
Women’s Lifestyle Blogs Researchers 3.14% 7.95x
Mens Fitness Publication Readers 6.38% 7.92x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.26x
Maurices 0.02% 1.08x
Urban Outfitters 0.01% 1.02x
Old Navy 0.01% 0.91x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is celebbabylaundry.com.

Website Composition Index
celebbabylaundry.com 1.83% 16.70x
soapoperadigest.com 4.60% 16.33x
soapoperanetwork.com 2.21% 16.25x
soapoperaspy.com 3.70% 16.16x
fame10.com 2.15% 15.96x
soapsindepth.com 5.79% 15.91x
thirstyfornews.com 1.48% 15.48x
celebratingthesoaps.com 3.34% 15.40x
extratv.com 3.73% 15.25x
daytimeconfidential.com 3.40% 15.21x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Assorted Topics (Freebies, Gardens, Jewelry).

Content Affinity Composition Index
Assorted Topics (Freebies, Gardens, Jewelry) 0.44% 7.05x
Fashion Cluster 3.89% 6.62x
Celebrity Gossip 0.08% 6.61x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.59% 5.89x
Local & Travel England - East Midlands 0.03% 5.87x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.65% 5.63x
Quebec Vacations 0.25% 5.61x
Video Content Sites 0.12% 5.55x
Edgy Content 8.61% 5.48x
Celebrity Gossip & News 38.49% 5.38x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female