Dstillery Audiences

TV NEWS

Audience Size: 15.1 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 11.35% 6.95x
Entertainment Industry Decision Makers 10.37% 6.94x
TV Advertising Professionals 9.36% 6.88x
Celebrity Gossip Fans 11.37% 6.87x
TV Junkies 9.45% 6.82x
Women's Fashion Magazine Readers 9.38% 6.40x
Mens Fitness Publication Readers 8.34% 6.40x
Women’s Fashion Blogs Readers 10.90% 6.39x
Luxury Second Home Owners 7.95% 6.36x
Country Music Fans 12.13% 6.35x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.10x
Talbots 0.01% 1.08x
Eddie Bauer 0.01% 1.04x
Zumiez 0.02% 1.04x
Lane Bryant 0.02% 1.03x
Old Navy 0.04% 1.01x
Mens Wearhouse 0.03% 1.00x
Hollister 0.02% 0.99x
H&M 0.01% 0.99x
Carhartt 0.24% 0.99x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.

Website Composition Index
soapoperadigest.com 4.58% 12.00x
daytimeconfidential.com 2.38% 11.80x
inquisitr.com 4.22% 11.74x
allabouttrh.com 1.10% 11.71x
soapoperanetwork.com 1.76% 11.64x
soapoperaspy.com 2.16% 11.54x
soapsindepth.com 5.73% 11.50x
spoilertv.com 1.91% 11.42x
allaboutthetea.com 2.20% 11.42x
soapdirt.com 2.36% 11.36x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.02% 6.33x
Celebrity Gossip 0.23% 5.70x
Fashion Cluster 3.11% 5.64x
Local & Travel England - East Midlands 0.04% 5.32x
LGBTQ Advocacy 1.92% 5.03x
Ireland Cluster 0.93% 5.00x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 7.10% 4.99x
Video Content Sites 0.18% 4.96x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.90% 4.91x
Australia & New Zealand Media 0.44% 4.90x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female