Dstillery Audiences

TV NEWS

Audience Size: 17.1 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is TV Junkies.

Interest Composition Index
TV Junkies 12.56% 7.88x
Entertainment & Tabloid Magazine Readers 13.39% 7.88x
Entertainment Industry Decision Makers 13.26% 7.81x
Celebrity Gossip Fans 14.22% 7.77x
TV Advertising Professionals 12.47% 7.41x
Reality TV Show Watchers 14.14% 7.25x
Country Music Fans 12.08% 7.16x
Hair Care Shoppers 11.90% 6.66x
Women's Fashion Magazine Readers 11.81% 6.57x
Liberal News Readers 9.65% 6.51x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.27x
Everlane 0.00% 1.21x
Club Monaco 0.01% 1.17x
Zara 0.03% 1.16x
Supreme 0.01% 1.15x
Uniqlo 0.02% 1.14x
American Apparel 0.04% 1.14x
Chicos 0.05% 1.13x
Jos A. Bank Clothiers 0.09% 1.13x
Journeys 0.03% 1.13x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is allaboutthetea.com.

Website Composition Index
allaboutthetea.com 1.05% 21.33x
gamenguide.com 1.09% 20.31x
gossipcop.com 2.75% 20.29x
cartermatt.com 1.06% 20.27x
soapoperadigest.com 1.94% 20.02x
enstarz.com 1.85% 20.00x
realitytea.com 2.95% 19.87x
celebdirtylaundry.com 4.25% 19.52x
theashleysrealityroundup.com 4.07% 19.45x
soapsindepth.com 2.70% 19.42x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 2.12% 8.42x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.13% 7.54x
Local & Travel England - East Midlands 0.09% 6.96x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.03% 6.85x
Video Content Sites 3.00% 6.72x
Parenting & Nutrition 0.05% 6.67x
Cars, Travel & Food 0.35% 6.59x
Edgy Content 7.35% 6.55x
Mysticism 0.11% 6.41x
Movie Reviews 4.59% 6.38x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male