Dstillery Audiences

TV NEWS

Audience Size: 17 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 17 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 12.57% 6.10x
Entertainment Industry Decision Makers 11.42% 6.09x
TV Advertising Professionals 10.77% 6.04x
Celebrity Gossip Fans 11.80% 6.02x
TV Junkies 11.46% 5.97x
Women’s Fashion Blogs Readers 10.29% 5.68x
Country Music Fans 12.32% 5.67x
Women's Fashion Magazine Readers 10.58% 5.66x
Mens Fitness Publication Readers 10.43% 5.64x
Hallmark Channel Movie Fans 13.76% 5.59x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.19x
Lane Bryant 0.02% 1.17x
American Eagle Outfitters 0.02% 1.10x
Talbots 0.02% 1.10x
Eddie Bauer 0.01% 1.10x
Jos A. Bank Clothiers 0.02% 1.09x
Express 0.02% 1.07x
Zumiez 0.02% 1.07x
The Childrens Place 0.03% 1.06x
LOFT 0.02% 1.06x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is inquisitr.com.

Website Composition Index
inquisitr.com 7.12% 10.47x
theashleysrealityroundup.com 3.09% 10.46x
soapsindepth.com 5.32% 10.43x
daytimeconfidential.com 2.69% 10.38x
allabouttrh.com 1.39% 10.34x
soapoperadigest.com 5.26% 10.33x
championdaily.com 1.26% 10.30x
soapdirt.com 2.93% 10.24x
celebdirtylaundry.com 2.32% 10.20x
tvfanatic.com 5.71% 10.14x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.03% 5.63x
Celebrity Gossip 0.23% 5.27x
Fashion Cluster 3.32% 4.97x
Local & Travel England - East Midlands 0.04% 4.90x
Ireland Cluster 1.50% 4.83x
Video Content Sites 0.29% 4.71x
Australia & New Zealand Media 0.63% 4.66x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 8.78% 4.59x
Custom Gifts 0.03% 4.59x
Collectibles - Toys & Collectibles 4.02% 4.55x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female