Explore the TV News Audience
Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 million unique devices whose actions qualify for the TV News audience.
INTERESTS
The TV News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TV News audience is TV Junkies.
| Interest | Composition | Index |
| TV Junkies | 12.56% | 7.88x |
| Entertainment & Tabloid Magazine Readers | 13.39% | 7.88x |
| Entertainment Industry Decision Makers | 13.26% | 7.81x |
| Celebrity Gossip Fans | 14.22% | 7.77x |
| TV Advertising Professionals | 12.47% | 7.41x |
| Reality TV Show Watchers | 14.14% | 7.25x |
| Country Music Fans | 12.08% | 7.16x |
| Hair Care Shoppers | 11.90% | 6.66x |
| Women's Fashion Magazine Readers | 11.81% | 6.57x |
| Liberal News Readers | 9.65% | 6.51x |
Composition Percentage:
The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
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APPAREL RETAILERS
The TV News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TV News audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.27x |
| Everlane | 0.00% | 1.21x |
| Club Monaco | 0.01% | 1.17x |
| Zara | 0.03% | 1.16x |
| Supreme | 0.01% | 1.15x |
| Uniqlo | 0.02% | 1.14x |
| American Apparel | 0.04% | 1.14x |
| Chicos | 0.05% | 1.13x |
| Jos A. Bank Clothiers | 0.09% | 1.13x |
| Journeys | 0.03% | 1.13x |
Composition Percentage:
The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
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WEBSITES
The TV News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the TV News audience is allaboutthetea.com.
| Website | Composition | Index |
| allaboutthetea.com | 1.05% | 21.33x |
| gamenguide.com | 1.09% | 20.31x |
| gossipcop.com | 2.75% | 20.29x |
| cartermatt.com | 1.06% | 20.27x |
| soapoperadigest.com | 1.94% | 20.02x |
| enstarz.com | 1.85% | 20.00x |
| realitytea.com | 2.95% | 19.87x |
| celebdirtylaundry.com | 4.25% | 19.52x |
| theashleysrealityroundup.com | 4.07% | 19.45x |
| soapsindepth.com | 2.70% | 19.42x |
Composition Percentage:
The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 2.12% | 8.42x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.13% | 7.54x |
| Local & Travel England - East Midlands | 0.09% | 6.96x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.03% | 6.85x |
| Video Content Sites | 3.00% | 6.72x |
| Parenting & Nutrition | 0.05% | 6.67x |
| Cars, Travel & Food | 0.35% | 6.59x |
| Edgy Content | 7.35% | 6.55x |
| Mysticism | 0.11% | 6.41x |
| Movie Reviews | 4.59% | 6.38x |
Composition Percentage:
The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
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DEMOGRAPHICS
The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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