Dstillery Audiences

TV NEWS

Audience Size: 16.5 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 16.5 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 11.79% 6.10x
Entertainment Industry Decision Makers 11.23% 6.09x
TV Advertising Professionals 10.31% 6.02x
Celebrity Gossip Fans 11.88% 6.02x
TV Junkies 11.07% 5.97x
Mens Fitness Publication Readers 9.67% 5.70x
Country Music Fans 12.20% 5.69x
Women's Fashion Magazine Readers 10.54% 5.65x
Women’s Lifestyle Blogs Researchers 9.65% 5.62x
Women’s Fashion Blogs Readers 11.49% 5.62x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.02x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is daytimeconfidential.com.

Website Composition Index
daytimeconfidential.com 2.06% 10.41x
spoilertv.com 1.94% 10.39x
soapsindepth.com 4.89% 10.27x
theashleysrealityroundup.com 4.16% 10.20x
inquisitr.com 10.42% 10.07x
allabouttrh.com 1.52% 10.04x
extratv.com 4.12% 10.04x
celebdirtylaundry.com 2.30% 9.95x
tvfanatic.com 7.21% 9.89x
realitytvworld.com 2.24% 9.87x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 5.69x
London Tourism & Events 0.02% 5.44x
Mysticism 0.04% 5.43x
Celebrity Gossip 0.25% 5.34x
Local & Travel England - East Midlands 0.04% 5.07x
Ireland Cluster 1.81% 4.85x
Fashion Cluster 3.21% 4.78x
Video Content Sites 0.42% 4.76x
Online Ticket Buyers 0.49% 4.63x
Australia & New Zealand Media 0.72% 4.63x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female