Explore the TV News Audience
Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 million unique devices whose actions qualify for the TV News audience.
INTERESTS
The TV News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TV News audience is Celebrity Gossip Fans.
| Interest | Composition | Index |
| Celebrity Gossip Fans | 16.74% | 6.48x |
| Entertainment & Tabloid Magazine Readers | 16.78% | 6.43x |
| Entertainment Industry Decision Makers | 15.77% | 6.34x |
| TV Junkies | 16.91% | 6.22x |
| TV Advertising Professionals | 16.39% | 6.09x |
| Reality TV Show Watchers | 16.65% | 5.99x |
| Country Music Fans | 15.31% | 5.99x |
| Women's Fashion Magazine Readers | 15.76% | 5.70x |
| Hair Care Shoppers | 16.02% | 5.68x |
| Liberal News Readers | 15.62% | 5.47x |
Composition Percentage:
The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
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APPAREL RETAILERS
The TV News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TV News audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.04% | 1.10x |
| Free People | 0.02% | 1.09x |
| Old Navy | 0.06% | 1.08x |
| Jos A. Bank Clothiers | 0.04% | 1.08x |
| H&M | 0.05% | 1.08x |
| Kate Spade | 0.02% | 1.07x |
| Aeropostale | 0.04% | 1.06x |
| Dressbarn | 0.02% | 1.06x |
| Tommy Bahama | 0.01% | 1.06x |
| J. Crew | 0.04% | 1.05x |
Composition Percentage:
The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
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WEBSITES
The TV News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.
| Website | Composition | Index |
| soapoperadigest.com | 3.02% | 10.99x |
| allaboutthetea.com | 1.95% | 10.94x |
| tamaratattles.com | 1.27% | 10.92x |
| soapoperaspy.com | 1.27% | 10.81x |
| hollywoodhiccups.com | 2.06% | 10.58x |
| realitytea.com | 2.34% | 10.48x |
| soapsindepth.com | 4.13% | 10.47x |
| realitytvworld.com | 4.11% | 10.37x |
| celebdirtylaundry.com | 3.50% | 10.35x |
| starcasm.net | 6.21% | 10.34x |
Composition Percentage:
The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.80% | 5.61x |
| Mysticism | 0.10% | 5.49x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 5.47x |
| Local & Travel England - East Midlands | 0.10% | 5.44x |
| Video Content Sites | 3.01% | 5.10x |
| Instagram Management | 0.09% | 4.97x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.08% | 4.93x |
| Cars, Travel & Food | 0.07% | 4.88x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.15% | 4.87x |
| Consumer Rewards | 0.05% | 4.85x |
Composition Percentage:
The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
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DEMOGRAPHICS
The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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