Dstillery Audiences

TV NEWS

Audience Size: 18.8 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 13.00% 6.66x
Celebrity Gossip Fans 13.72% 6.64x
Entertainment Industry Decision Makers 11.53% 6.61x
TV Junkies 12.29% 6.58x
TV Advertising Professionals 12.25% 6.32x
Reality TV Show Watchers 12.52% 6.31x
Country Music Fans 12.17% 6.08x
Hair Care Shoppers 11.93% 5.79x
Women's Fashion Magazine Readers 11.85% 5.77x
Liberal News Readers 10.18% 5.63x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.37x
Jos A. Bank Clothiers 0.34% 1.19x
Club Monaco 0.02% 1.18x
Mens Wearhouse 0.56% 1.18x
Topshop 0.02% 1.12x
REI 0.02% 1.11x
White House Black Market 0.32% 1.11x
Bonobos 0.08% 1.10x
Uniqlo 0.02% 1.10x
Buckle 0.24% 1.10x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.

Website Composition Index
soapoperadigest.com 3.33% 12.00x
theashleysrealityroundup.com 5.03% 11.61x
aceshowbiz.com 1.11% 11.57x
soapsindepth.com 3.97% 11.51x
realitytea.com 2.49% 11.51x
spoilertv.com 1.11% 11.48x
celebdirtylaundry.com 3.81% 11.48x
daytimeconfidential.com 2.94% 11.34x
hollywoodhiccups.com 1.72% 11.05x
extratv.com 6.50% 11.00x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 1.22% 6.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 5.66x
Local & Travel England - East Midlands 0.11% 5.64x
Mysticism 0.12% 5.45x
Cars, Travel & Food 0.18% 5.01x
Video Content Sites 3.98% 4.98x
Assorted Topics (Television, Origami, Men's Health) 0.06% 4.98x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.97x
Parenting & Nutrition 0.02% 4.91x
Instagram Management 0.25% 4.82x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female