Dstillery Audiences

TV NEWS

Audience Size: 20.3 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 20.3 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 17.37% 7.01x
Entertainment & Tabloid Magazine Readers 15.92% 7.01x
Entertainment Industry Decision Makers 15.16% 6.91x
TV Junkies 15.20% 6.86x
TV Advertising Professionals 14.90% 6.63x
Reality TV Show Watchers 17.00% 6.58x
Country Music Fans 14.98% 6.41x
Hair Care Shoppers 14.57% 6.17x
Women's Fashion Magazine Readers 14.48% 6.17x
Liberal News Readers 12.64% 5.95x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.47% 1.17x
Jos A. Bank Clothiers 0.28% 1.17x
Buckle 0.29% 1.16x
White House Black Market 0.36% 1.16x
Bonobos 0.09% 1.12x
Uniqlo 0.02% 1.12x
Johnston and Murphy 0.53% 1.10x
Topshop 0.02% 1.09x
REI 0.01% 1.02x
Tommy Bahama 0.02% 1.02x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is allaboutthetea.com.

Website Composition Index
allaboutthetea.com 1.25% 13.55x
soapoperadigest.com 2.98% 13.28x
theashleysrealityroundup.com 5.90% 12.82x
tamaratattles.com 1.62% 12.67x
realitytea.com 2.27% 12.66x
celebdirtylaundry.com 3.62% 12.61x
spoilertv.com 1.07% 12.56x
bigbrothernetwork.com 1.13% 12.44x
daytimeconfidential.com 2.82% 12.43x
hollywoodhiccups.com 1.89% 12.41x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.10% 6.05x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 5.92x
Celebrity Gossip 0.96% 5.85x
Mysticism 0.11% 5.83x
Parenting & Nutrition 0.01% 5.41x
Cars, Travel & Food 0.14% 5.41x
Content Streamers & Downloaders 0.02% 5.32x
Video Content Sites 3.68% 5.23x
Instagram Management 0.16% 5.21x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.16% 5.20x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female