Dstillery Audiences

TV NEWS

Audience Size: 22.1 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 22.1 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 17.16% 6.66x
Entertainment & Tabloid Magazine Readers 16.22% 6.63x
Entertainment Industry Decision Makers 14.80% 6.54x
TV Junkies 15.10% 6.48x
TV Advertising Professionals 14.90% 6.29x
Reality TV Show Watchers 16.15% 6.27x
Country Music Fans 14.95% 6.10x
Hair Care Shoppers 14.47% 5.91x
Women's Fashion Magazine Readers 14.70% 5.90x
Liberal News Readers 12.81% 5.67x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Belk.

Location Composition Index
Belk 0.01% 1.25x
Lane Bryant 0.04% 1.18x
Charlotte Russe 0.02% 1.17x
Dressbarn 0.04% 1.14x
Brooks Brothers 0.02% 1.14x
Victoria's Secret 0.10% 1.12x
Journeys 0.06% 1.12x
Uniqlo 0.01% 1.11x
Express 0.04% 1.10x
Carhartt 0.18% 1.10x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is allaboutthetea.com.

Website Composition Index
allaboutthetea.com 1.17% 13.22x
soapoperadigest.com 3.08% 12.80x
tamaratattles.com 1.46% 12.62x
theashleysrealityroundup.com 6.28% 12.43x
spoilertv.com 1.01% 12.32x
aceshowbiz.com 1.34% 12.26x
realitytea.com 2.09% 12.26x
soapsindepth.com 4.28% 12.22x
hollywoodhiccups.com 2.03% 12.20x
celebdirtylaundry.com 3.57% 12.19x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.87% 5.73x
Local & Travel England - East Midlands 0.09% 5.70x
Mysticism 0.10% 5.57x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 5.53x
Content Streamers & Downloaders 0.02% 5.24x
Video Content Sites 3.34% 5.07x
Parenting & Nutrition 0.01% 5.05x
Cars, Travel & Food 0.11% 5.03x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.13% 5.02x
Instagram Management 0.13% 5.02x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female