Dstillery Audiences

TV NEWS

Audience Size: 23 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 23 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 11.57% 5.95x
Celebrity Gossip Fans 12.23% 5.94x
Entertainment Industry Decision Makers 10.71% 5.91x
TV Junkies 10.96% 5.85x
TV Advertising Professionals 10.54% 5.80x
Reality TV Show Watchers 13.41% 5.58x
Country Music Fans 11.35% 5.54x
Women’s Fashion Blogs Readers 10.84% 5.52x
Women's Fashion Magazine Readers 11.06% 5.50x
Hair Care Shoppers 10.68% 5.50x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.20x
Victoria's Secret 0.01% 1.16x
Mens Wearhouse 0.01% 1.08x
Maurices 0.02% 1.08x
Journeys 0.01% 1.05x
Carhartt 0.15% 1.04x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is hollywoodhiccups.com.

Website Composition Index
hollywoodhiccups.com 1.25% 9.29x
allaboutthetea.com 2.22% 9.12x
spoilertv.com 1.36% 9.04x
soapoperadigest.com 3.30% 9.00x
cartermatt.com 1.11% 8.89x
realitytea.com 2.78% 8.89x
celebdirtylaundry.com 2.65% 8.84x
gofugyourself.com 2.49% 8.80x
soapsindepth.com 4.26% 8.79x
realitytvworld.com 4.01% 8.74x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.12% 5.45x
Celebrity Gossip 0.52% 5.26x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 5.00x
Video Content Sites 2.19% 4.88x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 4.80x
London Tourism & Events 0.05% 4.78x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 4.73x
Fashion Cluster 3.53% 4.71x
Instagram Management 0.03% 4.71x
Ireland Cluster 3.57% 4.64x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female