Dstillery Audiences

TV NEWS

Audience Size: 18.8 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 10.78% 7.93x
TV Junkies 10.32% 7.90x
Entertainment Industry Decision Makers 10.39% 7.89x
Celebrity Gossip Fans 11.47% 7.88x
TV Advertising Professionals 10.42% 7.48x
Reality TV Show Watchers 11.22% 7.47x
Country Music Fans 10.09% 7.24x
Hair Care Shoppers 9.90% 6.83x
Women's Fashion Magazine Readers 9.66% 6.77x
Liberal News Readers 8.60% 6.61x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Supreme.

Location Composition Index
Supreme 0.02% 1.23x
Jos A. Bank Clothiers 0.31% 1.18x
Aeropostale 0.01% 1.15x
Ralph Lauren 0.01% 1.13x
Mens Wearhouse 0.47% 1.12x
Columbia 0.01% 1.11x
Gap 0.05% 1.09x
Madewell 0.02% 1.07x
Bonobos 0.05% 1.06x
Charlotte Russe 0.03% 1.06x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.

Website Composition Index
soapoperadigest.com 3.40% 16.15x
gossipcop.com 1.73% 16.06x
celebdirtylaundry.com 3.75% 15.64x
realitytea.com 2.44% 15.57x
daytimeconfidential.com 2.88% 15.54x
soapsindepth.com 3.81% 15.52x
enstarz.com 1.16% 15.42x
spoilertv.com 1.29% 15.40x
aceshowbiz.com 1.53% 15.29x
theashleysrealityroundup.com 4.78% 15.03x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 1.47% 7.25x
Local & Travel England - East Midlands 0.10% 6.58x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 6.53x
Mysticism 0.13% 6.30x
Cars, Travel & Food 0.22% 5.70x
Parenting & Nutrition 0.02% 5.65x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.61x
Assorted Topics (Television, Origami, Men's Health) 0.07% 5.53x
Video Content Sites 3.90% 5.52x
Content Streamers & Downloaders 0.04% 5.47x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female