Explore the TV News Audience
Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the TV News audience.
INTERESTS
The TV News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.
| Interest | Composition | Index |
| Entertainment & Tabloid Magazine Readers | 10.38% | 7.22x |
| Entertainment Industry Decision Makers | 6.37% | 7.17x |
| TV Advertising Professionals | 5.51% | 7.12x |
| Celebrity Gossip Fans | 11.32% | 6.71x |
| Women's Fashion Magazine Readers | 6.20% | 6.71x |
| Mens Fitness Publication Readers | 4.33% | 6.66x |
| TV Junkies | 9.84% | 6.66x |
| Home Custom Bedroom Decorators | 1.37% | 6.58x |
| Custom Home Lighting Shoppers | 1.37% | 6.58x |
| Women’s Fashion Blogs Readers | 8.19% | 6.50x |
Composition Percentage:
The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Curious about what else the TV News audience is interested in?
Sign Up
APPAREL RETAILERS
The TV News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TV News audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.15x |
| Lane Bryant | 0.01% | 1.13x |
| Old Navy | 0.03% | 1.10x |
| Dressbarn | 0.01% | 1.06x |
| Chicos | 0.02% | 1.05x |
| J. Crew | 0.01% | 1.04x |
| Mens Wearhouse | 0.01% | 1.02x |
| Aeropostale | 0.02% | 1.02x |
| Maurices | 0.03% | 1.01x |
| Victoria's Secret | 0.02% | 1.01x |
Composition Percentage:
The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Want to find more of the TV News audience in the real world?
Sign Up
WEBSITES
The TV News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.
| Website | Composition | Index |
| soapoperadigest.com | 4.20% | 13.54x |
| celebbabylaundry.com | 1.22% | 13.37x |
| gossipcop.com | 1.62% | 13.27x |
| soapsindepth.com | 6.12% | 13.18x |
| soapoperaspy.com | 2.93% | 12.90x |
| soapoperanetwork.com | 2.42% | 12.90x |
| allaboutthetea.com | 2.61% | 12.74x |
| daytimeconfidential.com | 3.58% | 12.53x |
| soapcentral.com | 1.34% | 12.40x |
| fame10.com | 2.58% | 12.39x |
Composition Percentage:
The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Want to see more of the websites the TV News audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.12% | 5.93x |
| Fashion Cluster | 4.34% | 5.48x |
| Local & Travel England - East Midlands | 0.03% | 5.42x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.62% | 5.41x |
| LGBTQ Advocacy | 2.21% | 5.41x |
| Edgy Content | 9.20% | 5.07x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.82% | 4.86x |
| Australia & New Zealand Media | 0.45% | 4.83x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.69% | 4.72x |
| Celebrity Gossip & News | 41.53% | 4.67x |
Composition Percentage:
The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Want to see more of the Content Affinities the TV News audience visits?
Sign Up
DEMOGRAPHICS
The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the TV News audience?
Sign Up