Dstillery Audiences

TV NEWS

Audience Size: 11.4 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.

Interest Composition Index
Entertainment & Tabloid Magazine Readers 9.44% 6.60x
Entertainment Industry Decision Makers 8.38% 6.58x
TV Advertising Professionals 7.46% 6.52x
Celebrity Gossip Fans 10.13% 6.51x
TV Junkies 7.42% 6.49x
Mens Fitness Publication Readers 6.05% 6.12x
Women's Fashion Magazine Readers 7.37% 6.11x
Women’s Fashion Blogs Readers 8.71% 6.07x
Wedding Registrants 7.06% 5.99x
Hallmark Channel Movie Fans 11.82% 5.95x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.18x
Mens Wearhouse 0.02% 1.16x
Chicos 0.02% 1.14x
Jos A. Bank Clothiers 0.01% 1.12x
Hollister 0.01% 1.11x
White House Black Market 0.02% 1.09x
LOFT 0.02% 1.07x
Maurices 0.04% 1.06x
J. Crew 0.01% 1.05x
Carhartt 0.16% 1.05x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is soapoperadigest.com.

Website Composition Index
soapoperadigest.com 4.33% 11.43x
inquisitr.com 1.64% 11.22x
soapdirt.com 1.25% 11.20x
gossipcop.com 2.56% 11.09x
soapsindepth.com 6.34% 10.92x
allaboutthetea.com 2.75% 10.88x
daytimeconfidential.com 3.13% 10.73x
soapoperaspy.com 2.68% 10.63x
spoilertv.com 1.28% 10.59x
realitytvworld.com 1.81% 10.57x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.18% 5.59x
Fashion Cluster 3.75% 5.19x
Local & Travel England - East Midlands 0.03% 5.16x
LGBTQ Advocacy 2.29% 5.00x
Assorted Topics (Freebies, Gardens, Jewelry) 0.69% 4.86x
Edgy Content 9.14% 4.64x
Australia & New Zealand Media 0.37% 4.53x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.24% 4.52x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.97% 4.50x
Video Content Sites 0.13% 4.46x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female