Dstillery Audiences

TV NEWS

Audience Size: 16.4 Million Devices

Explore the TV News Audience

Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 16.4 million unique devices whose actions qualify for the TV News audience.

Dstillery Crafted Audiences

INTERESTS

The TV News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the TV News audience is TV Junkies.

Interest Composition Index
TV Junkies 11.32% 8.09x
Entertainment & Tabloid Magazine Readers 13.33% 8.05x
Entertainment Industry Decision Makers 13.16% 7.94x
Celebrity Gossip Fans 14.06% 7.92x
TV Advertising Professionals 12.82% 7.46x
Reality TV Show Watchers 13.77% 7.41x
Country Music Fans 11.74% 7.25x
Hair Care Shoppers 11.42% 6.67x
Women's Fashion Magazine Readers 10.77% 6.63x
Blockbuster Movie Fans 12.51% 6.54x
Composition Percentage: The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The TV News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the TV News audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.29x
Intermix 0.01% 1.21x
Levi Strauss 0.01% 1.17x
Hugo Boss 0.02% 1.15x
LOFT 0.04% 1.14x
Ralph Lauren 0.01% 1.11x
Free People 0.02% 1.11x
Lane Bryant 0.05% 1.10x
H&M 0.04% 1.10x
Club Monaco 0.01% 1.08x
Composition Percentage: The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Web Insights

WEBSITES

The TV News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the TV News audience is mydish.com.

Website Composition Index
mydish.com 0.02% 23.31x
jungleshop.com 0.01% 23.29x
mcac-naia.org 0.01% 22.91x
generalhospitalhappenings.com 0.03% 22.81x
winbuzzer.com 0.02% 22.73x
daysofourlivesnews.com 0.05% 22.64x
mfgday.com 0.02% 22.59x
blizbluz.com 0.01% 22.57x
hofmag.com 0.10% 22.48x
soapoperaspy.com 0.26% 22.45x
Composition Percentage: The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the TV News audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 2.32% 8.45x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.16% 7.24x
Edgy Content 7.56% 6.64x
Video Content Sites 3.26% 6.64x
Local & Travel England - East Midlands 0.08% 6.50x
Cars, Travel & Food 0.47% 6.49x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.04% 6.46x
Movie Reviews 4.40% 6.38x
Celebrity Gossip & News 7.33% 6.35x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.55% 6.31x
Composition Percentage: The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The TV News audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000