Explore the TV News Audience
Below you'll find more information about the TV News audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the TV News audience.
INTERESTS
The TV News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the TV News audience is Entertainment & Tabloid Magazine Readers.
| Interest | Composition | Index |
| Entertainment & Tabloid Magazine Readers | 16.35% | 9.04x |
| TV Advertising Professionals | 8.78% | 8.74x |
| Retired Government Employees | 3.93% | 8.71x |
| Entertainment Industry Decision Makers | 10.93% | 8.55x |
| Women’s Fashion Blogs Readers | 6.54% | 8.29x |
| Celebrity Gossip Fans | 16.72% | 8.14x |
| TV Junkies | 12.61% | 8.10x |
| Women's Fashion Magazine Readers | 10.32% | 8.09x |
| Women’s Lifestyle Blogs Researchers | 3.14% | 7.95x |
| Mens Fitness Publication Readers | 6.38% | 7.92x |
Composition Percentage:
The overlap percentage between the TV News audience and the Interest attribute.
Index: A comparison of the TV News audience to the internet population.
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APPAREL RETAILERS
The TV News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the TV News audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.26x |
| Maurices | 0.02% | 1.08x |
| Urban Outfitters | 0.01% | 1.02x |
| Old Navy | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the TV News audience and the Location attribute.
Index: A comparison of the TV News audience to the internet population.
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WEBSITES
The TV News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the TV News audience is celebbabylaundry.com.
| Website | Composition | Index |
| celebbabylaundry.com | 1.83% | 16.70x |
| soapoperadigest.com | 4.60% | 16.33x |
| soapoperanetwork.com | 2.21% | 16.25x |
| soapoperaspy.com | 3.70% | 16.16x |
| fame10.com | 2.15% | 15.96x |
| soapsindepth.com | 5.79% | 15.91x |
| thirstyfornews.com | 1.48% | 15.48x |
| celebratingthesoaps.com | 3.34% | 15.40x |
| extratv.com | 3.73% | 15.25x |
| daytimeconfidential.com | 3.40% | 15.21x |
Composition Percentage:
The overlap percentage between the TV News audience and the Web attribute.
Index: A comparison of the TV News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the TV News audience is Assorted Topics (Freebies, Gardens, Jewelry).
| Content Affinity | Composition | Index |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.44% | 7.05x |
| Fashion Cluster | 3.89% | 6.62x |
| Celebrity Gossip | 0.08% | 6.61x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.59% | 5.89x |
| Local & Travel England - East Midlands | 0.03% | 5.87x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.65% | 5.63x |
| Quebec Vacations | 0.25% | 5.61x |
| Video Content Sites | 0.12% | 5.55x |
| Edgy Content | 8.61% | 5.48x |
| Celebrity Gossip & News | 38.49% | 5.38x |
Composition Percentage:
The overlap percentage between the TV News audience and the Content Affinity attribute.
Index: A comparison of the TV News audience to the internet population.
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DEMOGRAPHICS
The TV News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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