Dstillery Audiences

TECH NEWS

Audience Size: 9.8 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 9.8 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Camera Review Readers.

Interest Composition Index
Camera Review Readers 13.07% 7.95x
Techies 10.48% 7.95x
HDTV Researchers 9.87% 7.91x
Tech News Enthusiasts 17.79% 7.82x
Mobile Phone Comparison Shoppers 17.97% 7.71x
Android Fans 17.48% 7.70x
Phone Accessory Shoppers 17.08% 7.62x
Mac Users 5.22% 7.47x
Smartphone Case Shoppers 14.10% 7.41x
Cord Cutters 6.43% 7.38x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.00x
Maurices 0.02% 0.87x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 3.16% 16.12x
liliputing.com 1.33% 14.29x
techhive.com 3.92% 13.77x
sammobile.com 6.73% 13.66x
zdnet.com 23.33% 13.59x
t3.com 8.13% 13.46x
trustedreviews.com 2.92% 13.16x
newatlas.com 7.20% 13.02x
pcworld.com 5.69% 13.01x
theinventory.com 1.56% 12.29x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 7.49% 6.83x
Data Centers 0.11% 6.46x
Australia & New Zealand Media 0.85% 6.39x
Small Business Resources 3.74% 6.26x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.13% 6.24x
Studio & Franchise Video Game Players 1.29% 6.14x
Apple Blogs & Hacks 2.28% 5.94x
Build Your Own Computer Enthusiasts 6.43% 5.78x
Quebec Vacations 0.28% 5.74x
Bags & Luggage 0.26% 5.71x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male