Explore the Tech News Audience
Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 million unique devices whose actions qualify for the Tech News audience.
INTERESTS
The Tech News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech News audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 12.04% | 6.63x |
| Mobile Phone Comparison Shoppers | 12.37% | 6.61x |
| Techies | 10.58% | 6.49x |
| Android Fans | 11.56% | 6.40x |
| Laptop Researchers | 12.44% | 6.29x |
| Tech News Enthusiasts | 10.99% | 6.28x |
| High End TV Shoppers | 12.75% | 6.28x |
| Apple Fans | 12.40% | 6.22x |
| Camera Review Readers | 22.94% | 6.21x |
| Virtual Reality Enthusiasts | 9.31% | 6.03x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
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APPAREL RETAILERS
The Tech News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech News audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 1.56x |
| REI | 0.02% | 1.23x |
| Joe's Jeans | 0.00% | 1.22x |
| American Apparel | 0.03% | 1.21x |
| Patagonia | 0.01% | 1.17x |
| Saint Laurent Paris | 0.01% | 1.17x |
| Free People | 0.02% | 1.16x |
| Eddie Bauer | 0.02% | 1.14x |
| Urban Outfitters | 0.04% | 1.14x |
| Kate Spade | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
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WEBSITES
The Tech News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech News audience is droid-life.com.
| Website | Composition | Index |
| droid-life.com | 1.74% | 16.25x |
| betanews.com | 2.36% | 15.97x |
| slashgear.com | 2.90% | 15.81x |
| 9to5mac.com | 4.11% | 15.68x |
| techhive.com | 3.87% | 15.44x |
| appleinsider.com | 1.22% | 15.29x |
| androidpolice.com | 7.20% | 15.28x |
| t3.com | 3.49% | 15.03x |
| knowyourmobile.com | 1.11% | 14.68x |
| ghacks.net | 1.75% | 14.59x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech News audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 4.92% | 7.05x |
| Robotics | 0.78% | 6.42x |
| Environmentally Friendly Cars | 0.05% | 6.05x |
| Home Décor, Furniture, & Decorating | 0.03% | 6.02x |
| Build Your Own Computer Enthusiasts | 11.07% | 5.98x |
| Computers | 24.17% | 5.92x |
| Smartphones | 16.24% | 5.88x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 8.33% | 5.85x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 5.00% | 5.84x |
| Data Centers | 1.79% | 5.71x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
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DEMOGRAPHICS
The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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