Dstillery Audiences

TECH NEWS

Audience Size: 18.6 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 18.6 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 11.98% 5.42x
IT Decision Makers 11.04% 5.41x
Techies 10.90% 5.40x
Android Fans 11.28% 5.39x
Camera Review Readers 10.70% 5.38x
High End TV Shoppers 11.97% 5.36x
HDTV Researchers 14.26% 5.35x
Tech News Enthusiasts 10.26% 5.34x
Apple Fans 12.24% 5.32x
Cord Cutters 11.45% 5.25x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.02x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is betanews.com.

Website Composition Index
betanews.com 1.58% 9.46x
instructables.com 2.41% 9.32x
t3.com 10.03% 9.28x
droid-life.com 4.59% 9.24x
slashgear.com 6.91% 9.10x
trustedreviews.com 2.55% 8.98x
techhive.com 4.73% 8.94x
zdnet.com 27.85% 8.83x
dailygalaxy.com 1.58% 8.79x
sammobile.com 1.80% 8.78x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Robotics.

Content Affinity Composition Index
Robotics 0.03% 4.95x
Phone & Computer Game Downloaders 0.03% 4.90x
Technology News 9.25% 4.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.51% 4.85x
Online Media Converters 0.03% 4.82x
Mobile Phone Networks 0.05% 4.75x
London Tourism & Events 0.01% 4.72x
Build Your Own Computer Enthusiasts 6.32% 4.68x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.02% 4.64x
Smartphones 12.20% 4.62x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male