Dstillery Audiences

TECH NEWS

Audience Size: 21.5 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 12.22% 6.74x
IT Decision Makers 12.82% 6.72x
Techies 10.56% 6.61x
Android Fans 11.40% 6.56x
High End TV Shoppers 13.55% 6.43x
Tech News Enthusiasts 11.09% 6.42x
Laptop Researchers 13.72% 6.37x
Apple Fans 13.59% 6.32x
Camera Review Readers 24.47% 6.30x
iPhone Users 13.43% 6.13x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Everlane.

Location Composition Index
Everlane 0.00% 1.39x
Joe's Jeans 0.01% 1.26x
REI 0.02% 1.26x
Columbia 0.01% 1.24x
Patagonia 0.02% 1.22x
American Apparel 0.04% 1.21x
Urban Outfitters 0.06% 1.20x
Uniqlo 0.02% 1.17x
Free People 0.02% 1.16x
Madewell 0.02% 1.16x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 1.69% 16.28x
betanews.com 2.46% 15.91x
9to5mac.com 3.26% 15.81x
slashgear.com 3.26% 15.36x
techhive.com 4.00% 15.27x
androidpolice.com 9.67% 15.24x
pocketnow.com 1.91% 14.97x
t3.com 4.82% 14.93x
9to5google.com 1.31% 14.79x
trustedreviews.com 11.26% 14.67x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 5.63% 7.08x
Robotics 0.74% 6.59x
Home Décor, Furniture, & Decorating 0.02% 6.35x
Environmentally Friendly Cars 0.04% 6.23x
Smartphones 15.48% 6.18x
Computers 24.42% 6.06x
Build Your Own Computer Enthusiasts 10.45% 5.95x
Telescopes 0.51% 5.93x
Bags & Luggage 1.00% 5.93x
Handyman Tools 0.01% 5.92x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male