Dstillery Audiences

TECH NEWS

Audience Size: 17.6 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 13.78% 7.80x
Mobile Phone Comparison Shoppers 14.65% 7.67x
Techies 12.00% 7.57x
Android Fans 13.58% 7.34x
Tech News Enthusiasts 12.60% 7.24x
Laptop Researchers 14.58% 7.21x
Apple Fans 14.20% 7.15x
High End TV Shoppers 14.57% 7.13x
Camera Review Readers 26.95% 7.12x
Tech and Video games Industry 12.62% 6.57x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is REI.

Location Composition Index
REI 0.02% 1.32x
Madewell 0.02% 1.31x
American Apparel 0.03% 1.26x
Levi Strauss 0.01% 1.25x
Lorna Jane 0.00% 1.24x
Zara 0.02% 1.19x
Columbia 0.01% 1.18x
Patagonia 0.01% 1.18x
Uniqlo 0.01% 1.17x
Kate Spade 0.02% 1.13x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is v12society.com.

Website Composition Index
v12society.com 0.01% 22.40x
winbuzzer.com 0.03% 21.47x
mydish.com 0.02% 21.39x
mossyoakproperties.com 0.02% 21.26x
smallnetbuilder.com 0.01% 21.18x
mfgday.com 0.02% 20.55x
thessdreview.com 0.01% 20.53x
sammobile.com 0.02% 20.35x
itzgeek.com 0.04% 20.25x
gpunerd.com 0.01% 20.24x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 4.99% 8.29x
Robotics 0.93% 7.36x
Build Your Own Computer Enthusiasts 11.01% 6.91x
Computers 24.72% 6.87x
Environmentally Friendly Cars 0.05% 6.87x
Home Décor, Furniture, & Decorating 0.03% 6.81x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 8.51% 6.74x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 5.06% 6.72x
Local & Travel England - East Midlands 0.08% 6.59x
Smartphones 17.23% 6.52x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999