Dstillery Audiences

TECH NEWS

Audience Size: 20.4 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 20.4 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 12.44% 4.32x
IT Decision Makers 12.03% 4.31x
Android Fans 11.87% 4.31x
Techies 11.26% 4.31x
Camera Review Readers 11.07% 4.30x
High End TV Shoppers 12.32% 4.30x
Tech News Enthusiasts 10.99% 4.28x
HDTV Researchers 15.32% 4.28x
Apple Fans 12.04% 4.27x
Laptop Researchers 11.30% 4.24x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Chicos.

Location Composition Index
Chicos 0.01% 1.14x
Old Navy 0.02% 1.12x
Victoria's Secret 0.01% 1.11x
Mens Wearhouse 0.01% 1.05x
Carhartt 0.15% 1.02x
Journeys 0.01% 1.02x
The Childrens Place 0.01% 1.02x
Maurices 0.02% 1.00x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is androidpolice.com.

Website Composition Index
androidpolice.com 4.85% 7.51x
droid-life.com 4.03% 7.36x
geek.com 3.75% 7.29x
betanews.com 3.37% 7.19x
ghacks.net 2.38% 7.07x
trustedreviews.com 4.93% 7.02x
gizchina.com 4.75% 7.02x
slashgear.com 6.96% 7.02x
techhive.com 5.65% 6.99x
t3.com 18.78% 6.97x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Robotics.

Content Affinity Composition Index
Robotics 0.13% 4.11x
Technology News 9.96% 4.01x
Build Your Own Computer Enthusiasts 8.06% 3.94x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.83% 3.92x
Studio & Franchise Video Game Players 1.31% 3.90x
Smartphones 17.65% 3.89x
Assorted Topics (Power Trains, Drones, Web Design) 0.46% 3.88x
Gadgets 0.03% 3.86x
Phone & Computer Game Downloaders 0.17% 3.86x
Bags & Luggage 0.50% 3.86x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male