Dstillery Audiences

TECH NEWS

Audience Size: 20.6 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 12.04% 6.63x
Mobile Phone Comparison Shoppers 12.37% 6.61x
Techies 10.58% 6.49x
Android Fans 11.56% 6.40x
Laptop Researchers 12.44% 6.29x
Tech News Enthusiasts 10.99% 6.28x
High End TV Shoppers 12.75% 6.28x
Apple Fans 12.40% 6.22x
Camera Review Readers 22.94% 6.21x
Virtual Reality Enthusiasts 9.31% 6.03x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Everlane.

Location Composition Index
Everlane 0.00% 1.56x
REI 0.02% 1.23x
Joe's Jeans 0.00% 1.22x
American Apparel 0.03% 1.21x
Patagonia 0.01% 1.17x
Saint Laurent Paris 0.01% 1.17x
Free People 0.02% 1.16x
Eddie Bauer 0.02% 1.14x
Urban Outfitters 0.04% 1.14x
Kate Spade 0.02% 1.14x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 1.74% 16.25x
betanews.com 2.36% 15.97x
slashgear.com 2.90% 15.81x
9to5mac.com 4.11% 15.68x
techhive.com 3.87% 15.44x
appleinsider.com 1.22% 15.29x
androidpolice.com 7.20% 15.28x
t3.com 3.49% 15.03x
knowyourmobile.com 1.11% 14.68x
ghacks.net 1.75% 14.59x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 4.92% 7.05x
Robotics 0.78% 6.42x
Environmentally Friendly Cars 0.05% 6.05x
Home Décor, Furniture, & Decorating 0.03% 6.02x
Build Your Own Computer Enthusiasts 11.07% 5.98x
Computers 24.17% 5.92x
Smartphones 16.24% 5.88x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 8.33% 5.85x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 5.00% 5.84x
Data Centers 1.79% 5.71x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male