Dstillery Audiences

TECH NEWS

Audience Size: 10.7 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 10.97% 8.22x
IT Decision Makers 10.51% 8.20x
Camera Review Readers 9.45% 8.19x
Techies 9.56% 8.14x
High End TV Shoppers 11.20% 8.14x
Android Fans 10.76% 8.13x
HDTV Researchers 13.42% 8.08x
Tech News Enthusiasts 9.03% 8.06x
Apple Fans 11.20% 7.99x
Cord Cutters 9.54% 7.91x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Journeys.

Location Composition Index
Journeys 0.01% 1.86x
Mens Wearhouse 0.01% 1.81x
The Childrens Place 0.01% 1.76x
Maurices 0.01% 1.73x
American Eagle Outfitters 0.01% 1.69x
Carhartt 0.07% 1.11x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is androidpolice.com.

Website Composition Index
androidpolice.com 1.78% 9.27x
geek.com 1.45% 9.27x
betanews.com 2.14% 9.20x
slashgear.com 7.03% 9.10x
droid-life.com 4.74% 9.07x
gizchina.com 3.27% 8.98x
newsarama.com 1.25% 8.87x
t3.com 13.88% 8.85x
thurrott.com 1.02% 8.77x
techhive.com 4.86% 8.72x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.02% 8.11x
Concert Posters 0.02% 8.11x
Cheerleading 0.02% 8.11x
Vaping 0.08% 7.77x
Mobile Phone Networks 0.17% 7.65x
Film Production 0.17% 7.63x
Assorted Topics (Power Trains, Drones, Web Design) 0.25% 7.48x
Online Media Converters 0.08% 7.46x
Phone & Computer Game Downloaders 0.07% 7.41x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 7.37x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male