Explore the Tech News Audience
Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the Tech News audience.
INTERESTS
The Tech News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.
| Interest | Composition | Index |
| Mobile Phone Comparison Shoppers | 12.82% | 5.74x |
| IT Decision Makers | 12.04% | 5.71x |
| Techies | 11.09% | 5.71x |
| Camera Review Readers | 11.16% | 5.69x |
| Android Fans | 11.97% | 5.69x |
| High End TV Shoppers | 12.91% | 5.65x |
| HDTV Researchers | 15.04% | 5.65x |
| Tech News Enthusiasts | 10.68% | 5.65x |
| Apple Fans | 13.28% | 5.63x |
| Laptop Researchers | 13.16% | 5.50x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
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APPAREL RETAILERS
The Tech News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech News audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.26x |
| Lululemon | 0.01% | 1.22x |
| J. Crew | 0.01% | 1.17x |
| Old Navy | 0.04% | 1.15x |
| Zumiez | 0.02% | 1.13x |
| LOFT | 0.02% | 1.13x |
| Jos A. Bank Clothiers | 0.02% | 1.12x |
| Forever 21 | 0.01% | 1.12x |
| Michael Kors | 0.01% | 1.12x |
| Eddie Bauer | 0.01% | 1.12x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
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WEBSITES
The Tech News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech News audience is betanews.com.
| Website | Composition | Index |
| betanews.com | 1.51% | 10.30x |
| instructables.com | 1.36% | 10.24x |
| droid-life.com | 5.23% | 10.03x |
| slashgear.com | 6.61% | 10.00x |
| dailygalaxy.com | 1.22% | 9.92x |
| thurrott.com | 1.20% | 9.85x |
| t3.com | 10.04% | 9.85x |
| techhive.com | 4.87% | 9.83x |
| zdnet.com | 29.10% | 9.68x |
| ccn.com | 2.30% | 9.65x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech News audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.02% | 5.62x |
| Online Media Converters | 0.02% | 5.27x |
| Technology News | 9.90% | 5.17x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.51% | 5.14x |
| Data Centers | 0.31% | 5.09x |
| Build Your Own Computer Enthusiasts | 6.57% | 4.99x |
| Mobile Phone Networks | 0.04% | 4.91x |
| Phone & Computer Game Downloaders | 0.01% | 4.88x |
| Mobile Industry Information | 0.14% | 4.87x |
| Vaping | 0.03% | 4.81x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
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DEMOGRAPHICS
The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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