Dstillery Audiences

TECH NEWS

Audience Size: 27.9 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 27.9 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 12.27% 4.97x
IT Decision Makers 11.49% 4.96x
Techies 11.08% 4.95x
Android Fans 11.69% 4.95x
Camera Review Readers 10.95% 4.95x
High End TV Shoppers 11.74% 4.94x
HDTV Researchers 14.36% 4.91x
Tech News Enthusiasts 10.73% 4.91x
Apple Fans 11.64% 4.89x
Laptop Researchers 11.13% 4.86x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.15x
Old Navy 0.01% 1.12x
Maurices 0.02% 1.11x
Mens Wearhouse 0.01% 1.08x
Carhartt 0.15% 1.04x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is androidpolice.com.

Website Composition Index
androidpolice.com 5.71% 7.80x
droid-life.com 4.11% 7.68x
geek.com 4.57% 7.46x
betanews.com 3.33% 7.45x
ghacks.net 2.49% 7.32x
techhive.com 5.74% 7.29x
trustedreviews.com 5.10% 7.28x
sammobile.com 1.03% 7.27x
cultofmac.com 3.19% 7.25x
slashgear.com 6.16% 7.23x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Robotics.

Content Affinity Composition Index
Robotics 0.17% 4.64x
Technology News 9.62% 4.57x
Build Your Own Computer Enthusiasts 8.23% 4.48x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.76% 4.41x
Smartphones 18.58% 4.38x
Gadgets 0.04% 4.37x
Studio & Franchise Video Game Players 1.38% 4.37x
Phone & Computer Game Downloaders 0.25% 4.34x
Bags & Luggage 0.47% 4.34x
Data Centers 0.45% 4.33x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male