Explore the Tech News Audience
Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the Tech News audience.
INTERESTS
The Tech News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tech News audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 13.78% | 7.80x |
| Mobile Phone Comparison Shoppers | 14.65% | 7.67x |
| Techies | 12.00% | 7.57x |
| Android Fans | 13.58% | 7.34x |
| Tech News Enthusiasts | 12.60% | 7.24x |
| Laptop Researchers | 14.58% | 7.21x |
| Apple Fans | 14.20% | 7.15x |
| High End TV Shoppers | 14.57% | 7.13x |
| Camera Review Readers | 26.95% | 7.12x |
| Tech and Video games Industry | 12.62% | 6.57x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
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APPAREL RETAILERS
The Tech News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tech News audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.32x |
| Madewell | 0.02% | 1.31x |
| American Apparel | 0.03% | 1.26x |
| Levi Strauss | 0.01% | 1.25x |
| Lorna Jane | 0.00% | 1.24x |
| Zara | 0.02% | 1.19x |
| Columbia | 0.01% | 1.18x |
| Patagonia | 0.01% | 1.18x |
| Uniqlo | 0.01% | 1.17x |
| Kate Spade | 0.02% | 1.13x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
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WEBSITES
The Tech News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tech News audience is v12society.com.
| Website | Composition | Index |
| v12society.com | 0.01% | 22.40x |
| winbuzzer.com | 0.03% | 21.47x |
| mydish.com | 0.02% | 21.39x |
| mossyoakproperties.com | 0.02% | 21.26x |
| smallnetbuilder.com | 0.01% | 21.18x |
| mfgday.com | 0.02% | 20.55x |
| thessdreview.com | 0.01% | 20.53x |
| sammobile.com | 0.02% | 20.35x |
| itzgeek.com | 0.04% | 20.25x |
| gpunerd.com | 0.01% | 20.24x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tech News audience is Technology News.
| Content Affinity | Composition | Index |
| Technology News | 4.99% | 8.29x |
| Robotics | 0.93% | 7.36x |
| Build Your Own Computer Enthusiasts | 11.01% | 6.91x |
| Computers | 24.72% | 6.87x |
| Environmentally Friendly Cars | 0.05% | 6.87x |
| Home Décor, Furniture, & Decorating | 0.03% | 6.81x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 8.51% | 6.74x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 5.06% | 6.72x |
| Local & Travel England - East Midlands | 0.08% | 6.59x |
| Smartphones | 17.23% | 6.52x |
Composition Percentage:
The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
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DEMOGRAPHICS
The Tech News audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999
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