Dstillery Audiences

TECH NEWS

Audience Size: 18.3 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 14.10% 5.58x
IT Decision Makers 13.70% 5.57x
Android Fans 13.29% 5.56x
Techies 12.57% 5.56x
Camera Review Readers 12.62% 5.55x
High End TV Shoppers 13.96% 5.53x
Tech News Enthusiasts 11.91% 5.50x
HDTV Researchers 17.52% 5.49x
Apple Fans 14.65% 5.47x
Cord Cutters 13.02% 5.45x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.14x
Express 0.01% 1.12x
Maurices 0.02% 1.10x
Mens Wearhouse 0.01% 1.10x
Old Navy 0.02% 1.08x
The Childrens Place 0.01% 1.00x
Journeys 0.01% 1.00x
Carhartt 0.12% 0.97x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is androidpolice.com.

Website Composition Index
androidpolice.com 3.16% 11.31x
geek.com 2.48% 11.04x
droid-life.com 3.88% 10.78x
betanews.com 2.71% 10.67x
gizchina.com 3.61% 10.53x
instructables.com 7.44% 10.40x
slashgear.com 6.78% 10.39x
thurrott.com 1.08% 10.36x
techhive.com 4.77% 10.24x
trustedreviews.com 4.10% 10.24x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Robotics.

Content Affinity Composition Index
Robotics 0.09% 5.25x
Technology News 9.62% 5.14x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.73% 5.07x
Build Your Own Computer Enthusiasts 7.18% 5.04x
Phone & Computer Game Downloaders 0.11% 5.01x
Assorted Topics (Power Trains, Drones, Web Design) 0.35% 5.00x
Smartphones 15.49% 4.99x
Online Media Converters 0.15% 4.99x
Gadgets 0.02% 4.97x
Australia & New Zealand Media 0.96% 4.97x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male