Dstillery Audiences

TECH NEWS

Audience Size: 25.7 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 25.7 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 14.28% 5.84x
IT Decision Makers 13.79% 5.81x
Techies 13.06% 5.80x
Camera Review Readers 13.41% 5.80x
Android Fans 13.86% 5.80x
High End TV Shoppers 14.10% 5.77x
Tech News Enthusiasts 12.82% 5.73x
HDTV Researchers 17.14% 5.72x
Apple Fans 14.04% 5.71x
Laptop Researchers 13.05% 5.66x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is androidpolice.com.

Website Composition Index
androidpolice.com 8.81% 8.67x
droid-life.com 3.57% 8.50x
betanews.com 3.40% 8.34x
ghacks.net 3.10% 8.21x
trustedreviews.com 6.06% 8.13x
techhive.com 5.66% 8.10x
cultofmac.com 3.72% 8.05x
thurrott.com 1.19% 7.97x
geek.com 6.63% 7.94x
slashgear.com 6.47% 7.94x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Robotics.

Content Affinity Composition Index
Robotics 0.26% 5.40x
Technology News 9.55% 5.37x
Build Your Own Computer Enthusiasts 7.87% 5.28x
Environmentally Friendly Cars 0.01% 5.20x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.90% 5.04x
Studio & Franchise Video Game Players 1.58% 5.02x
Smartphones 20.23% 4.99x
Australia & New Zealand Media 1.37% 4.97x
Bags & Luggage 0.61% 4.94x
Assorted Topics (Power Trains, Drones, Web Design) 0.53% 4.90x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male