Dstillery Audiences

TECH NEWS

Audience Size: 15.7 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 15.7 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 12.41% 6.67x
Techies 10.94% 6.64x
IT Decision Makers 11.45% 6.64x
Camera Review Readers 10.57% 6.62x
Android Fans 11.19% 6.59x
HDTV Researchers 13.76% 6.55x
Tech News Enthusiasts 9.84% 6.55x
High End TV Shoppers 12.44% 6.52x
Apple Fans 13.12% 6.51x
Cord Cutters 9.76% 6.36x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.15x
Michael Kors 0.02% 1.14x
J. Crew 0.02% 1.14x
H&M 0.02% 1.14x
Dressbarn 0.02% 1.11x
Banana Republic 0.03% 1.10x
Chicos 0.03% 1.08x
Gap 0.03% 1.08x
Talbots 0.02% 1.07x
Jos A. Bank Clothiers 0.02% 1.06x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is betanews.com.

Website Composition Index
betanews.com 1.31% 11.55x
droid-life.com 5.50% 11.44x
thurrott.com 1.25% 11.00x
techhive.com 4.13% 10.89x
sammobile.com 2.29% 10.88x
ccn.com 1.32% 10.68x
t3.com 9.73% 10.61x
slashgear.com 5.88% 10.49x
cultofmac.com 1.82% 10.48x
trustedreviews.com 2.92% 10.45x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 9.29% 5.93x
Data Centers 0.28% 5.84x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.41% 5.76x
Build Your Own Computer Enthusiasts 6.11% 5.60x
Mobile Industry Information 0.07% 5.42x
Studio & Franchise Video Game Players 0.98% 5.30x
Australia & New Zealand Media 0.47% 5.23x
Apple Blogs & Hacks 3.63% 5.21x
Photography 2.62% 5.21x
Liberal Media 13.19% 5.20x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male