Dstillery Audiences

TECH NEWS

Audience Size: 24 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 24 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 16.20% 6.69x
IT Decision Makers 15.72% 6.64x
Techies 14.61% 6.62x
Camera Review Readers 14.98% 6.61x
Android Fans 15.48% 6.59x
High End TV Shoppers 15.98% 6.53x
Tech News Enthusiasts 14.42% 6.49x
Apple Fans 16.06% 6.44x
HDTV Researchers 19.02% 6.40x
Laptop Researchers 15.16% 6.40x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.31x
American Apparel 0.03% 1.28x
Madewell 0.01% 1.28x
REI 0.01% 1.27x
Hugo Boss 0.03% 1.21x
Urban Outfitters 0.04% 1.21x
Club Monaco 0.01% 1.21x
Bonobos 0.02% 1.21x
Ann Taylor 0.02% 1.20x
Columbia 0.01% 1.20x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 3.10% 12.02x
betanews.com 2.36% 11.71x
ghacks.net 2.83% 11.27x
9to5toys.com 1.69% 11.24x
whathifi.com 1.65% 11.18x
slashgear.com 5.48% 11.17x
techhive.com 4.42% 11.15x
hothardware.com 1.28% 11.06x
androidpolice.com 13.59% 11.01x
trustedreviews.com 8.01% 10.93x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 9.22% 6.09x
Build Your Own Computer Enthusiasts 9.60% 5.83x
Environmentally Friendly Cars 0.03% 5.83x
Robotics 0.49% 5.65x
Content Streamers & Downloaders 0.02% 5.60x
Smartphones 19.75% 5.49x
Studio & Franchise Video Game Players 1.97% 5.48x
Australia & New Zealand Media 1.81% 5.41x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.94% 5.34x
Bags & Luggage 0.71% 5.29x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male