Dstillery Audiences

TECH NEWS

Audience Size: 21.7 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 21.7 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 10.91% 7.07x
IT Decision Makers 11.96% 7.02x
Techies 9.78% 6.95x
Android Fans 10.67% 6.91x
Laptop Researchers 11.80% 6.81x
Tech News Enthusiasts 10.43% 6.78x
High End TV Shoppers 12.75% 6.77x
Apple Fans 12.38% 6.70x
Camera Review Readers 23.05% 6.67x
iPhone Users 11.56% 6.57x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.15x
Mens Wearhouse 0.41% 1.08x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is betanews.com.

Website Composition Index
betanews.com 2.78% 14.24x
droid-life.com 2.27% 14.22x
pocketnow.com 1.59% 13.83x
techhive.com 4.04% 13.74x
9to5mac.com 4.11% 13.68x
slashgear.com 4.11% 13.55x
t3.com 5.80% 13.37x
trustedreviews.com 9.98% 13.36x
androidpolice.com 11.42% 13.23x
cultofmac.com 3.98% 13.13x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 6.15% 6.36x
Build Your Own Computer Enthusiasts 10.03% 5.64x
Smartphones 16.17% 5.55x
Computers 25.51% 5.46x
High-End Audio 2.44% 5.36x
Studio & Franchise Video Game Players 2.61% 5.29x
Apple Blogs & Hacks 9.56% 5.27x
Data Centers 1.54% 5.22x
Assorted Topics (Auto, Hobbies, Viral Media) 7.00% 5.18x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 9.59% 5.14x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male