Dstillery Audiences

TECH NEWS

Audience Size: 12 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 10.33% 6.62x
Camera Review Readers 9.64% 6.61x
IT Decision Makers 8.91% 6.60x
Techies 11.71% 6.57x
Android Fans 11.94% 6.55x
HDTV Researchers 10.50% 6.52x
Tech News Enthusiasts 7.60% 6.51x
Phone Accessory Shoppers 12.11% 6.50x
High End TV Shoppers 9.57% 6.42x
2020 Holiday Season Sale News Researchers 7.22% 6.38x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.28x
White House Black Market 0.01% 1.12x
Lululemon 0.01% 1.10x
H&M 0.01% 1.10x
Dressbarn 0.01% 1.09x
Express 0.02% 1.09x
Old Navy 0.02% 1.06x
Talbots 0.01% 1.04x
Aeropostale 0.02% 1.04x
Chicos 0.01% 1.04x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 6.83% 11.84x
sammobile.com 4.43% 11.52x
liliputing.com 1.11% 11.36x
techhive.com 2.25% 10.90x
zdnet.com 24.92% 10.81x
9to5toys.com 1.04% 10.73x
notebookcheck.net 7.75% 10.70x
dsogaming.com 1.11% 10.66x
9to5mac.com 10.68% 10.66x
t3.com 9.68% 10.61x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 7.90% 5.82x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.25% 5.37x
Data Centers 0.15% 5.31x
Small Business Resources 5.99% 5.28x
Liberal Media 9.76% 5.24x
Studio & Franchise Video Game Players 1.21% 5.19x
Photography 2.29% 5.18x
Australia & New Zealand Media 0.49% 5.17x
Apple Blogs & Hacks 2.71% 5.10x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.80% 5.04x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male