Dstillery Audiences

TECH NEWS

Audience Size: 27.1 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 27.1 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 14.39% 5.83x
IT Decision Makers 13.84% 5.80x
Techies 12.94% 5.80x
Camera Review Readers 12.91% 5.78x
Android Fans 13.91% 5.77x
High End TV Shoppers 13.86% 5.75x
Tech News Enthusiasts 12.63% 5.71x
HDTV Researchers 16.86% 5.68x
Apple Fans 13.99% 5.68x
Laptop Researchers 12.73% 5.64x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Madewell.

Location Composition Index
Madewell 0.01% 1.25x
Urban Outfitters 0.02% 1.23x
American Apparel 0.02% 1.22x
Free People 0.01% 1.20x
Forever 21 0.03% 1.19x
Ann Taylor 0.01% 1.18x
Kate Spade 0.01% 1.18x
Armani 0.01% 1.16x
Jos A. Bank Clothiers 0.03% 1.15x
J. Crew 0.03% 1.15x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 3.22% 8.91x
androidpolice.com 10.27% 8.82x
betanews.com 3.15% 8.63x
ghacks.net 3.10% 8.47x
techhive.com 5.21% 8.36x
trustedreviews.com 6.52% 8.31x
cultofmac.com 3.70% 8.25x
zdnet.com 21.33% 8.17x
chromeunboxed.com 1.52% 8.16x
9to5mac.com 9.28% 8.16x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 9.27% 5.34x
Robotics 0.31% 5.30x
Build Your Own Computer Enthusiasts 7.97% 5.19x
Environmentally Friendly Cars 0.02% 5.16x
Australia & New Zealand Media 1.42% 4.99x
Studio & Franchise Video Game Players 1.65% 4.94x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.89% 4.94x
Smartphones 19.85% 4.92x
Bags & Luggage 0.64% 4.85x
Assorted Topics (Power Trains, Drones, Web Design) 0.52% 4.81x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male