Dstillery Audiences

TECH NEWS

Audience Size: 21.9 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 21.9 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 15.76% 6.08x
IT Decision Makers 16.49% 6.03x
Techies 14.08% 6.02x
Camera Review Readers 15.32% 6.00x
Android Fans 15.02% 5.98x
High End TV Shoppers 16.17% 5.91x
Tech News Enthusiasts 14.92% 5.87x
Laptop Researchers 15.88% 5.81x
Apple Fans 17.19% 5.79x
HDTV Researchers 19.79% 5.76x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.34x
REI 0.02% 1.32x
Bonobos 0.10% 1.25x
Jos A. Bank Clothiers 0.32% 1.21x
Club Monaco 0.01% 1.20x
Patagonia 0.01% 1.18x
Mens Wearhouse 0.52% 1.17x
Free People 0.02% 1.16x
White House Black Market 0.35% 1.14x
Urban Outfitters 0.05% 1.14x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 2.99% 11.79x
betanews.com 2.42% 11.64x
pocketnow.com 1.07% 11.30x
slashgear.com 4.96% 11.02x
techhive.com 4.62% 11.02x
trustedreviews.com 8.13% 10.92x
androidpolice.com 12.82% 10.84x
cultofmac.com 3.31% 10.84x
ghacks.net 2.99% 10.84x
t3.com 9.95% 10.79x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 8.59% 5.52x
Robotics 0.59% 5.20x
Build Your Own Computer Enthusiasts 10.35% 5.18x
Environmentally Friendly Cars 0.03% 5.12x
Studio & Franchise Video Game Players 2.23% 4.96x
Content Streamers & Downloaders 0.03% 4.95x
Smartphones 18.65% 4.95x
Bags & Luggage 0.82% 4.80x
Apple Blogs & Hacks 8.17% 4.76x
Australia & New Zealand Media 1.87% 4.76x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male