Dstillery Audiences

TECH NEWS

Audience Size: 26.2 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 26.2 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 14.65% 5.52x
Techies 13.58% 5.48x
IT Decision Makers 15.82% 5.48x
Android Fans 13.77% 5.47x
Camera Review Readers 14.72% 5.46x
High End TV Shoppers 14.74% 5.43x
Tech News Enthusiasts 14.24% 5.38x
Apple Fans 16.29% 5.34x
HDTV Researchers 18.40% 5.33x
Laptop Researchers 14.82% 5.30x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is REI.

Location Composition Index
REI 0.01% 1.28x
American Apparel 0.03% 1.21x
Bonobos 0.01% 1.19x
Ann Taylor 0.02% 1.18x
Madewell 0.02% 1.15x
Uniqlo 0.01% 1.14x
Urban Outfitters 0.04% 1.14x
Jos A. Bank Clothiers 0.04% 1.13x
The North Face 0.02% 1.12x
Ralph Lauren 0.02% 1.12x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 3.30% 9.31x
androidpolice.com 11.59% 9.06x
betanews.com 2.60% 9.04x
ghacks.net 3.04% 8.81x
techhive.com 4.99% 8.59x
chromeunboxed.com 1.27% 8.55x
trustedreviews.com 6.94% 8.55x
zdnet.com 20.55% 8.48x
cultofmac.com 3.89% 8.45x
9to5mac.com 9.32% 8.42x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 9.05% 5.08x
Build Your Own Computer Enthusiasts 8.50% 4.90x
Robotics 0.37% 4.89x
Environmentally Friendly Cars 0.02% 4.85x
Content Streamers & Downloaders 0.01% 4.76x
Australia & New Zealand Media 1.57% 4.70x
Studio & Franchise Video Game Players 1.73% 4.64x
Smartphones 19.55% 4.63x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.91% 4.60x
Bags & Luggage 0.65% 4.51x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male