Dstillery Audiences

TECH NEWS

Audience Size: 17.6 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 12.82% 5.74x
IT Decision Makers 12.04% 5.71x
Techies 11.09% 5.71x
Camera Review Readers 11.16% 5.69x
Android Fans 11.97% 5.69x
High End TV Shoppers 12.91% 5.65x
HDTV Researchers 15.04% 5.65x
Tech News Enthusiasts 10.68% 5.65x
Apple Fans 13.28% 5.63x
Laptop Researchers 13.16% 5.50x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is H&M.

Location Composition Index
H&M 0.02% 1.26x
Lululemon 0.01% 1.22x
J. Crew 0.01% 1.17x
Old Navy 0.04% 1.15x
Zumiez 0.02% 1.13x
LOFT 0.02% 1.13x
Jos A. Bank Clothiers 0.02% 1.12x
Forever 21 0.01% 1.12x
Michael Kors 0.01% 1.12x
Eddie Bauer 0.01% 1.12x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is betanews.com.

Website Composition Index
betanews.com 1.51% 10.30x
instructables.com 1.36% 10.24x
droid-life.com 5.23% 10.03x
slashgear.com 6.61% 10.00x
dailygalaxy.com 1.22% 9.92x
thurrott.com 1.20% 9.85x
t3.com 10.04% 9.85x
techhive.com 4.87% 9.83x
zdnet.com 29.10% 9.68x
ccn.com 2.30% 9.65x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Robotics.

Content Affinity Composition Index
Robotics 0.02% 5.62x
Online Media Converters 0.02% 5.27x
Technology News 9.90% 5.17x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.51% 5.14x
Data Centers 0.31% 5.09x
Build Your Own Computer Enthusiasts 6.57% 4.99x
Mobile Phone Networks 0.04% 4.91x
Phone & Computer Game Downloaders 0.01% 4.88x
Mobile Industry Information 0.14% 4.87x
Vaping 0.03% 4.81x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male