Dstillery Audiences

TECH NEWS

Audience Size: 22.5 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 22.5 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 10.16% 6.70x
IT Decision Makers 11.12% 6.67x
Techies 8.92% 6.64x
Camera Review Readers 10.49% 6.62x
Android Fans 9.85% 6.60x
High End TV Shoppers 10.79% 6.53x
Tech News Enthusiasts 9.77% 6.50x
Laptop Researchers 11.27% 6.49x
Apple Fans 11.66% 6.44x
iPhone Users 10.76% 6.30x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is REI.

Location Composition Index
REI 0.02% 1.26x
Supreme 0.01% 1.25x
Uniqlo 0.02% 1.22x
Jos A. Bank Clothiers 0.37% 1.22x
Bonobos 0.07% 1.21x
The North Face 0.03% 1.17x
Johnston and Murphy 0.16% 1.16x
Mens Wearhouse 0.56% 1.16x
Patagonia 0.02% 1.15x
Zara 0.03% 1.14x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is droid-life.com.

Website Composition Index
droid-life.com 2.56% 12.52x
betanews.com 2.71% 12.45x
pocketnow.com 1.34% 11.98x
slashgear.com 4.33% 11.84x
techhive.com 4.22% 11.80x
cultofmac.com 3.81% 11.67x
trustedreviews.com 8.61% 11.65x
9to5mac.com 5.40% 11.64x
androidpolice.com 12.46% 11.46x
t3.com 7.14% 11.46x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 6.87% 5.93x
Robotics 0.65% 5.56x
Build Your Own Computer Enthusiasts 10.09% 5.47x
Environmentally Friendly Cars 0.04% 5.35x
Content Streamers & Downloaders 0.04% 5.32x
Smartphones 17.31% 5.26x
Home Décor, Furniture, & Decorating 0.01% 5.18x
Studio & Franchise Video Game Players 2.56% 5.14x
Bags & Luggage 0.87% 5.12x
Computers 26.32% 5.09x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male