Dstillery Audiences

TECH NEWS

Audience Size: 11.6 Million Devices

Explore the Tech News Audience

Below you'll find more information about the Tech News audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 million unique devices whose actions qualify for the Tech News audience.

Dstillery Crafted Audiences

INTERESTS

The Tech News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tech News audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 12.41% 6.48x
IT Decision Makers 10.79% 6.43x
Camera Review Readers 9.37% 6.43x
Techies 13.93% 6.42x
Android Fans 11.02% 6.42x
HDTV Researchers 12.15% 6.39x
Tech News Enthusiasts 9.31% 6.37x
Apple Fans 11.97% 6.33x
High End TV Shoppers 11.63% 6.28x
2020 Holiday Season Sale News Researchers 8.67% 6.15x
Composition Percentage: The overlap percentage between the Tech News audience and the Interest attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tech News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tech News audience is Chicos.

Location Composition Index
Chicos 0.01% 1.21x
Aeropostale 0.01% 1.18x
Gap 0.01% 1.17x
White House Black Market 0.01% 1.16x
Gymboree 0.02% 1.14x
Urban Outfitters 0.01% 1.12x
LOFT 0.01% 1.12x
Banana Republic 0.01% 1.12x
The Childrens Place 0.02% 1.08x
Journeys 0.02% 1.07x
Composition Percentage: The overlap percentage between the Tech News audience and the Location attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tech News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tech News audience is betanews.com.

Website Composition Index
betanews.com 1.01% 10.78x
droid-life.com 6.52% 10.66x
thurrott.com 1.10% 10.39x
sammobile.com 3.08% 10.17x
techhive.com 2.69% 10.12x
liliputing.com 1.05% 10.02x
zdnet.com 26.90% 9.90x
trustedreviews.com 3.12% 9.71x
9to5mac.com 12.57% 9.67x
gizchina.com 1.69% 9.65x
Composition Percentage: The overlap percentage between the Tech News audience and the Web attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tech News audience is Technology News.

Content Affinity Composition Index
Technology News 9.48% 5.72x
Data Centers 0.21% 5.51x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.33% 5.34x
Liberal Media 11.45% 5.18x
Small Business Resources 8.64% 5.16x
Studio & Franchise Video Game Players 1.28% 5.14x
Photography 2.79% 5.10x
Apple Blogs & Hacks 3.24% 5.07x
Australia & New Zealand Media 0.41% 4.99x
Build Your Own Computer Enthusiasts 6.41% 4.96x
Composition Percentage: The overlap percentage between the Tech News audience and the Content Affinity attribute.
Index: A comparison of the Tech News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tech News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male