Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.5 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.16% 39.68x
Techies 39.52% 37.38x
Tech News Enthusiasts 39.66% 37.14x
Camera Review Readers 42.36% 36.96x
High End TV Shoppers 49.79% 35.82x
Mobile Phone Comparison Shoppers 46.08% 34.58x
Android Fans 40.09% 32.00x
Video Gamers 40.99% 29.96x
Apple Fans 45.34% 29.73x
Movie and Game Review Readers 33.94% 29.66x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is LOFT.

Location Composition Index
LOFT 0.02% 3.32x
Mens Wearhouse 0.02% 1.81x
Gymboree 0.01% 1.71x
American Eagle Outfitters 0.01% 1.69x
Zumiez 0.01% 1.51x
Maurices 0.02% 1.38x
Old Navy 0.02% 1.12x
Carhartt 0.10% 1.04x
The Childrens Place 0.01% 1.02x
Victoria's Secret 0.01% 0.83x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is theinquirer.net.

Website Composition Index
theinquirer.net 1.37% 81.80x
thefpsreview.com 5.64% 66.84x
cnx-software.com 3.06% 60.75x
geeky-gadgets.com 2.73% 60.64x
phoronix.com 3.30% 60.10x
amd.com 1.95% 59.44x
dsogaming.com 5.39% 58.05x
wololo.net 1.21% 54.49x
bit-tech.net 2.30% 53.07x
square-enix-games.com 1.09% 52.91x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 0.45% 45.23x
Studio & Franchise Video Game Players 4.44% 40.29x
Data Centers 1.66% 35.37x
Phone & Computer Game Downloaders 0.32% 33.85x
Roleplay & Fantasy Games 0.21% 31.60x
Online Media Converters 0.45% 29.95x
Australia & New Zealand Media 2.43% 27.59x
Film Production 0.62% 27.22x
Electronic Cabling 0.17% 26.94x
Professional Audio Visual 0.08% 26.60x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male