Explore the Technology News Audience
Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Technology News audience.
INTERESTS
The Technology News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Technology News audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 49.92% | 21.54x |
| Camera Review Readers | 43.84% | 19.80x |
| High End TV Shoppers | 46.79% | 19.67x |
| Mobile Phone Comparison Shoppers | 47.79% | 19.36x |
| Tech News Enthusiasts | 41.78% | 19.11x |
| Techies | 42.68% | 19.09x |
| Android Fans | 41.31% | 17.50x |
| Laptop Researchers | 39.93% | 17.42x |
| Apple Fans | 40.94% | 17.21x |
| Virtual Reality Enthusiasts | 45.10% | 16.46x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
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APPAREL RETAILERS
The Technology News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Technology News audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.01% | 1.30x |
| Mens Wearhouse | 0.01% | 1.10x |
| Old Navy | 0.01% | 1.06x |
| Maurices | 0.01% | 0.99x |
| Carhartt | 0.15% | 0.95x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
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WEBSITES
The Technology News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Technology News audience is theinquirer.net.
| Website | Composition | Index |
| theinquirer.net | 3.94% | 54.95x |
| phoronix.com | 3.33% | 52.08x |
| fudzilla.com | 1.23% | 51.30x |
| cad-comic.com | 4.31% | 49.91x |
| hothardware.com | 4.17% | 48.37x |
| uploadvr.com | 1.37% | 46.10x |
| cnx-software.com | 3.01% | 45.70x |
| asrock.com | 1.10% | 44.84x |
| gamasutra.com | 1.69% | 44.39x |
| gonintendo.com | 1.36% | 43.32x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Technology News audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 0.80% | 22.30x |
| Studio & Franchise Video Game Players | 6.55% | 20.80x |
| Data Centers | 2.10% | 20.40x |
| Drawing & Animation | 0.07% | 19.65x |
| Environmentally Friendly Cars | 0.03% | 17.36x |
| Local & Travel England - East Midlands | 0.37% | 16.62x |
| Build Your Own Computer Enthusiasts | 29.12% | 15.84x |
| Computers & Accessories | 27.66% | 15.01x |
| Phone & Computer Game Downloaders | 0.85% | 14.93x |
| Gadgets | 0.13% | 14.41x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
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DEMOGRAPHICS
The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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