Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 3 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 49.92% 21.54x
Camera Review Readers 43.84% 19.80x
High End TV Shoppers 46.79% 19.67x
Mobile Phone Comparison Shoppers 47.79% 19.36x
Tech News Enthusiasts 41.78% 19.11x
Techies 42.68% 19.09x
Android Fans 41.31% 17.50x
Laptop Researchers 39.93% 17.42x
Apple Fans 40.94% 17.21x
Virtual Reality Enthusiasts 45.10% 16.46x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.30x
Mens Wearhouse 0.01% 1.10x
Old Navy 0.01% 1.06x
Maurices 0.01% 0.99x
Carhartt 0.15% 0.95x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is theinquirer.net.

Website Composition Index
theinquirer.net 3.94% 54.95x
phoronix.com 3.33% 52.08x
fudzilla.com 1.23% 51.30x
cad-comic.com 4.31% 49.91x
hothardware.com 4.17% 48.37x
uploadvr.com 1.37% 46.10x
cnx-software.com 3.01% 45.70x
asrock.com 1.10% 44.84x
gamasutra.com 1.69% 44.39x
gonintendo.com 1.36% 43.32x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 0.80% 22.30x
Studio & Franchise Video Game Players 6.55% 20.80x
Data Centers 2.10% 20.40x
Drawing & Animation 0.07% 19.65x
Environmentally Friendly Cars 0.03% 17.36x
Local & Travel England - East Midlands 0.37% 16.62x
Build Your Own Computer Enthusiasts 29.12% 15.84x
Computers & Accessories 27.66% 15.01x
Phone & Computer Game Downloaders 0.85% 14.93x
Gadgets 0.13% 14.41x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male