Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.1 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.27% 28.70x
Tech News Enthusiasts 44.91% 25.51x
Techies 39.93% 24.92x
Mobile Phone Comparison Shoppers 44.47% 23.02x
High End TV Shoppers 46.04% 22.29x
Laptop Researchers 44.28% 21.67x
Android Fans 39.47% 21.11x
Tech and Video games Industry 38.30% 19.71x
Apple Fans 39.32% 19.59x
Tablet Researchers 35.93% 19.28x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Columbia.

Location Composition Index
Columbia 0.01% 1.86x
Club Monaco 0.01% 1.74x
Patagonia 0.01% 1.64x
Ann Taylor 0.02% 1.58x
Tommy Bahama 0.03% 1.55x
Brooks Brothers 0.04% 1.54x
Free People 0.02% 1.51x
American Apparel 0.03% 1.49x
Calvin Klein 0.01% 1.42x
Madewell 0.02% 1.42x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is parallels.com.

Website Composition Index
parallels.com 1.38% 149.10x
geeky-gadgets.com 5.56% 143.64x
theinquirer.net 16.86% 141.67x
pcper.com 2.32% 135.92x
webdesignerdepot.com 3.28% 123.42x
phoronix.com 1.65% 119.79x
fudzilla.com 2.19% 114.92x
overclock3d.net 1.54% 112.99x
venturebeat.com 58.99% 112.25x
hothardware.com 6.76% 112.16x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.47% 28.39x
Robotics 3.10% 24.54x
Data Centers 7.97% 23.46x
Studio & Franchise Video Game Players 11.07% 21.42x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 24.94% 19.77x
Mobile Industry Information 2.78% 19.67x
Writing Resources 4.36% 19.60x
Build Your Own Computer Enthusiasts 30.06% 18.87x
Data Analysis & Scripting 19.15% 18.64x
Computers 65.50% 18.20x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999