Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2.3 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 57.49% 22.85x
Camera Review Readers 51.07% 21.47x
Tech News Enthusiasts 51.11% 21.24x
Techies 48.53% 20.68x
Mobile Phone Comparison Shoppers 52.37% 20.29x
High End TV Shoppers 52.76% 19.89x
Laptop Researchers 47.09% 19.24x
Apple Fans 49.03% 19.22x
Android Fans 47.12% 18.52x
Virtual Reality Enthusiasts 49.90% 18.07x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Supreme.

Location Composition Index
Supreme 0.01% 1.79x
Express 0.04% 1.72x
Bonobos 0.14% 1.65x
Topshop 0.03% 1.62x
Ann Taylor 0.03% 1.45x
Madewell 0.01% 1.43x
Hugo Boss 0.05% 1.35x
Saint Laurent Paris 0.01% 1.32x
Uniqlo 0.02% 1.32x
Patagonia 0.01% 1.28x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is phoronix.com.

Website Composition Index
phoronix.com 3.34% 71.72x
geeky-gadgets.com 2.07% 71.10x
theinquirer.net 11.42% 67.93x
fudzilla.com 2.97% 64.96x
overclock3d.net 1.82% 60.49x
thenewstack.io 1.12% 60.44x
venturebeat.com 33.70% 60.02x
webdesignerdepot.com 2.10% 59.23x
cnx-software.com 2.07% 55.45x
redsharknews.com 1.90% 55.23x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 2.07% 21.22x
Studio & Franchise Video Game Players 7.77% 20.40x
Drawing & Animation 0.25% 20.14x
Data Centers 4.35% 18.57x
Build Your Own Computer Enthusiasts 30.89% 17.00x
Environmentally Friendly Cars 0.09% 16.94x
Content Streamers & Downloaders 0.06% 15.36x
Mobile Industry Information 1.95% 15.30x
Assorted Topics (Toys, T-Shirts, Volvos) 0.23% 14.86x
Writing Resources 2.19% 14.78x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male