Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.9 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 54.61% 25.31x
Tech News Enthusiasts 46.84% 23.30x
High End TV Shoppers 54.08% 22.99x
Techies 48.86% 22.97x
Mobile Phone Comparison Shoppers 51.64% 22.54x
Camera Review Readers 47.59% 22.41x
Android Fans 44.78% 20.28x
Apple Fans 46.78% 19.37x
Tablet Researchers 47.78% 18.82x
Laptop Researchers 44.55% 18.57x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is LOFT.

Location Composition Index
LOFT 0.02% 1.44x
H&M 0.01% 1.36x
Victoria's Secret 0.04% 1.35x
J. Crew 0.01% 1.32x
White House Black Market 0.02% 1.30x
Old Navy 0.04% 1.25x
Express 0.02% 1.24x
Dressbarn 0.02% 1.24x
Banana Republic 0.02% 1.20x
Gap 0.02% 1.18x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 2.81% 71.07x
linuxgizmos.com 1.06% 66.58x
cnx-software.com 2.87% 62.12x
geeky-gadgets.com 1.99% 61.61x
phoronix.com 2.71% 59.70x
androidpolice.com 2.24% 55.10x
bit-tech.net 1.54% 52.13x
thurrott.com 5.85% 51.15x
premiumbuilds.com 2.26% 50.79x
venturebeat.com 47.00% 49.54x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 0.07% 30.80x
Data Centers 1.59% 26.26x
Studio & Franchise Video Game Players 4.60% 25.31x
Online Media Converters 0.04% 22.19x
Professional Audio Visual 0.03% 18.79x
Phone & Computer Game Downloaders 0.05% 18.58x
Mobile Industry Information 0.44% 18.03x
Build Your Own Computer Enthusiasts 21.29% 16.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.52% 15.62x
Mobile Phone Networks 0.10% 15.49x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male