Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.1 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.08% 33.60x
Tech News Enthusiasts 45.14% 33.45x
Camera Review Readers 52.70% 31.45x
Techies 60.98% 29.80x
High End TV Shoppers 49.36% 29.36x
Mobile Phone Comparison Shoppers 49.32% 27.53x
Tablet Researchers 51.09% 26.21x
HDTV Researchers 45.77% 24.88x
Android Fans 47.31% 23.85x
Cybersecurity Researchers 38.59% 23.48x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.67x
White House Black Market 0.02% 1.51x
Lane Bryant 0.01% 1.38x
J. Crew 0.01% 1.35x
American Eagle Outfitters 0.02% 1.22x
Talbots 0.01% 1.15x
Buckle 0.02% 1.13x
Lululemon 0.01% 1.13x
Gymboree 0.02% 1.12x
Old Navy 0.02% 1.09x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is cnx-software.com.

Website Composition Index
cnx-software.com 2.95% 78.61x
thefpsreview.com 1.78% 75.87x
thenewstack.io 1.10% 71.07x
geeky-gadgets.com 2.56% 70.67x
betanews.com 3.82% 67.82x
liliputing.com 6.58% 67.29x
venturebeat.com 36.53% 65.97x
phoronix.com 4.11% 63.70x
thurrott.com 5.32% 63.41x
thehackernews.com 2.12% 63.16x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.91% 32.27x
Studio & Franchise Video Game Players 5.90% 25.18x
Mobile Industry Information 0.51% 23.19x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.80% 17.33x
Australia & New Zealand Media 1.53% 17.20x
Photography 7.22% 16.16x
Electrical Engineering 0.20% 15.17x
Apple Blogs & Hacks 7.48% 13.93x
High-End Audio 2.46% 13.45x
Small Business Resources 15.40% 13.43x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male