Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.8 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 52.66% 25.93x
High End TV Shoppers 51.20% 23.36x
Techies 45.28% 23.12x
Camera Review Readers 44.99% 23.04x
Tech News Enthusiasts 43.60% 22.97x
Mobile Phone Comparison Shoppers 50.16% 22.51x
Android Fans 43.42% 20.42x
Apple Fans 44.27% 19.90x
Laptop Researchers 42.33% 19.35x
Tablet Researchers 46.31% 18.78x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.92x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 4.54% 70.98x
phoronix.com 3.16% 60.47x
cnx-software.com 2.99% 59.80x
geeky-gadgets.com 2.67% 59.09x
dsogaming.com 4.57% 59.06x
amd.com 1.26% 58.99x
gamecrate.com 2.01% 53.15x
wololo.net 1.01% 51.90x
hothardware.com 6.97% 51.73x
shacknews.com 1.63% 50.55x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.02% 39.11x
Robotics 0.22% 30.18x
Studio & Franchise Video Game Players 4.60% 26.33x
Phone & Computer Game Downloaders 0.19% 23.89x
Data Centers 1.02% 21.30x
Online Media Converters 0.21% 20.13x
Gadgets 0.02% 19.49x
Professional Audio Visual 0.05% 18.77x
Roleplay & Fantasy Games 0.17% 18.51x
Build Your Own Computer Enthusiasts 21.65% 17.87x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male