Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2.7 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 55.96% 23.45x
Camera Review Readers 49.14% 22.01x
Tech News Enthusiasts 48.00% 21.72x
Techies 47.56% 21.31x
Mobile Phone Comparison Shoppers 51.69% 20.92x
High End TV Shoppers 50.43% 20.91x
Laptop Researchers 43.71% 19.37x
Apple Fans 47.43% 19.24x
Android Fans 46.08% 19.13x
Virtual Reality Enthusiasts 49.66% 17.83x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is REI.

Location Composition Index
REI 0.01% 1.79x
Armani 0.02% 1.58x
Eddie Bauer 0.02% 1.50x
The North Face 0.01% 1.47x
Uniqlo 0.01% 1.43x
Talbots 0.03% 1.42x
Urban Outfitters 0.03% 1.39x
Brooks Brothers 0.02% 1.38x
Forever 21 0.03% 1.37x
Madewell 0.02% 1.37x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is theinquirer.net.

Website Composition Index
theinquirer.net 7.64% 60.34x
gamersnexus.net 1.09% 57.56x
overclock3d.net 1.70% 57.14x
fudzilla.com 2.10% 56.46x
phoronix.com 4.30% 54.23x
geeky-gadgets.com 2.81% 52.18x
hothardware.com 4.10% 51.19x
redsharknews.com 1.57% 50.33x
uploadvr.com 2.37% 49.73x
cnx-software.com 2.95% 49.67x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 1.37% 23.55x
Studio & Franchise Video Game Players 7.24% 21.63x
Data Centers 3.37% 21.06x
Drawing & Animation 0.15% 20.11x
Environmentally Friendly Cars 0.06% 17.63x
Build Your Own Computer Enthusiasts 26.59% 17.32x
Startup Investment 5.68% 15.35x
Mobile Industry Information 1.56% 14.91x
Australia & New Zealand Media 4.21% 14.76x
Assorted Topics (Toys, T-Shirts, Volvos) 0.14% 14.69x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male