Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.7 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 53.96% 30.33x
Tech News Enthusiasts 44.64% 28.26x
High End TV Shoppers 53.86% 27.13x
Camera Review Readers 44.85% 26.87x
Techies 47.23% 26.13x
Mobile Phone Comparison Shoppers 51.08% 25.74x
Android Fans 42.76% 23.71x
HDTV Researchers 48.61% 21.89x
Apple Fans 44.49% 21.87x
Laptop Researchers 44.18% 21.64x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.46x
Hollister 0.02% 1.44x
American Eagle Outfitters 0.03% 1.43x
Lululemon 0.01% 1.31x
Michael Kors 0.02% 1.25x
White House Black Market 0.03% 1.22x
LOFT 0.03% 1.22x
Banana Republic 0.02% 1.18x
Talbots 0.01% 1.16x
Dressbarn 0.02% 1.13x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 2.57% 72.66x
cnx-software.com 3.23% 63.61x
phoronix.com 2.94% 63.50x
geeky-gadgets.com 2.08% 62.08x
venturebeat.com 44.08% 58.17x
premiumbuilds.com 1.87% 56.73x
bit-tech.net 1.28% 55.81x
betanews.com 6.00% 52.27x
ft.com 1.74% 51.96x
gizmochina.com 1.54% 50.34x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.55% 33.22x
Studio & Franchise Video Game Players 5.29% 27.75x
Robotics 0.02% 27.54x
Professional Audio Visual 0.02% 20.68x
Mobile Industry Information 0.23% 19.66x
Build Your Own Computer Enthusiasts 19.45% 18.15x
Phone & Computer Game Downloaders 0.02% 17.39x
Australia & New Zealand Media 1.48% 16.61x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.13% 16.56x
Electrical Engineering 0.31% 16.29x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male