Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2.6 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 56.83% 24.41x
Camera Review Readers 50.36% 22.84x
Tech News Enthusiasts 50.28% 22.45x
Techies 48.47% 21.95x
Mobile Phone Comparison Shoppers 52.76% 21.60x
High End TV Shoppers 52.12% 21.44x
Apple Fans 49.80% 20.04x
Laptop Researchers 46.24% 20.02x
Android Fans 46.88% 19.84x
Virtual Reality Enthusiasts 50.16% 18.93x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.91x
Uniqlo 0.02% 1.71x
Club Monaco 0.01% 1.66x
American Apparel 0.03% 1.48x
Bonobos 0.01% 1.46x
The North Face 0.02% 1.41x
Urban Outfitters 0.04% 1.38x
Tommy Bahama 0.01% 1.37x
Aeropostale 0.06% 1.37x
Hugo Boss 0.03% 1.36x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is phoronix.com.

Website Composition Index
phoronix.com 3.55% 72.65x
theinquirer.net 9.96% 72.45x
gamersnexus.net 1.00% 69.13x
fudzilla.com 2.59% 67.43x
geeky-gadgets.com 2.47% 65.39x
overclock3d.net 2.09% 61.08x
hothardware.com 5.61% 60.72x
uploadvr.com 3.15% 58.72x
cnx-software.com 2.61% 58.09x
venturebeat.com 38.03% 57.57x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.48% 21.83x
Robotics 1.74% 21.36x
Drawing & Animation 0.21% 19.07x
Data Centers 3.98% 19.04x
Environmentally Friendly Cars 0.07% 18.34x
Build Your Own Computer Enthusiasts 28.74% 17.83x
Mobile Industry Information 1.74% 15.58x
Content Streamers & Downloaders 0.04% 15.58x
Startup Investment 7.21% 15.23x
Australia & New Zealand Media 4.65% 14.73x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male