Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.2 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.70% 28.01x
Tech News Enthusiasts 45.14% 25.37x
Techies 40.23% 24.29x
Mobile Phone Comparison Shoppers 44.09% 23.17x
Virtual Reality Enthusiasts 35.20% 22.45x
High End TV Shoppers 46.30% 22.41x
Laptop Researchers 44.27% 21.99x
Android Fans 38.86% 21.15x
Apple Fans 40.37% 19.92x
Tablet Researchers 36.69% 19.36x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.12x
Saint Laurent Paris 0.01% 1.91x
Patagonia 0.01% 1.66x
REI 0.03% 1.61x
Free People 0.02% 1.49x
J. Crew 0.04% 1.37x
Calvin Klein 0.01% 1.36x
Levi Strauss 0.01% 1.35x
Michael Kors 0.02% 1.32x
American Apparel 0.03% 1.31x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is theinquirer.net.

Website Composition Index
theinquirer.net 15.04% 132.69x
pcper.com 2.05% 122.77x
parallels.com 1.48% 121.56x
geeky-gadgets.com 5.33% 118.85x
webdesignerdepot.com 3.13% 117.45x
venturebeat.com 54.38% 109.20x
phoronix.com 2.11% 104.83x
scotch.io 1.86% 100.16x
fudzilla.com 2.21% 99.74x
overclock3d.net 1.48% 96.17x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.40% 26.20x
Robotics 3.07% 25.13x
Data Centers 7.50% 23.87x
Studio & Franchise Video Game Players 11.40% 21.10x
Mobile Industry Information 2.59% 19.28x
Writing Resources 4.14% 19.06x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 26.57% 18.68x
Data Analysis & Scripting 18.55% 18.52x
Startup Investment 9.86% 17.79x
Build Your Own Computer Enthusiasts 32.34% 17.47x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male