Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2.7 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 55.36% 23.69x
Tech News Enthusiasts 45.86% 22.12x
Camera Review Readers 48.73% 22.07x
Techies 45.71% 22.01x
Mobile Phone Comparison Shoppers 49.80% 21.75x
High End TV Shoppers 50.36% 21.50x
Android Fans 44.02% 19.94x
Laptop Researchers 44.42% 19.23x
Apple Fans 46.63% 19.05x
Tablet Researchers 44.47% 18.27x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Buckle.

Location Composition Index
Buckle 0.01% 1.73x
Zumiez 0.01% 1.62x
Express 0.01% 1.51x
The Childrens Place 0.01% 1.41x
Chicos 0.01% 1.40x
Old Navy 0.02% 1.34x
Victoria's Secret 0.02% 1.29x
Carhartt 0.14% 1.13x
Journeys 0.01% 1.11x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is theinquirer.net.

Website Composition Index
theinquirer.net 6.24% 59.73x
overclock3d.net 1.44% 57.96x
gamersnexus.net 1.10% 56.13x
fudzilla.com 1.81% 55.52x
phoronix.com 4.14% 55.04x
redsharknews.com 1.36% 50.07x
uploadvr.com 2.02% 49.14x
hothardware.com 3.53% 49.08x
cnx-software.com 3.22% 48.70x
geeky-gadgets.com 2.96% 48.00x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 1.16% 24.95x
Studio & Franchise Video Game Players 7.10% 22.57x
Data Centers 2.95% 22.28x
Drawing & Animation 0.12% 20.95x
Environmentally Friendly Cars 0.05% 19.07x
Build Your Own Computer Enthusiasts 26.33% 17.81x
Local & Travel England - East Midlands 0.42% 17.41x
Startup Investment 4.91% 15.83x
Gadgets 0.21% 15.71x
Assorted Topics (Toys, T-Shirts, Volvos) 0.12% 15.31x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male