Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2.1 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 53.99% 18.83x
Camera Review Readers 46.48% 17.57x
High End TV Shoppers 50.66% 17.36x
Mobile Phone Comparison Shoppers 50.12% 16.95x
Techies 45.31% 16.90x
Tech News Enthusiasts 44.21% 16.86x
Laptop Researchers 43.60% 15.41x
Virtual Reality Enthusiasts 47.30% 15.36x
Android Fans 44.19% 15.22x
Apple Fans 43.93% 15.12x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.52x
Gap 0.01% 1.33x
Journeys 0.02% 1.19x
Lane Bryant 0.01% 1.16x
Mens Wearhouse 0.01% 1.08x
Maurices 0.02% 1.00x
Old Navy 0.02% 0.99x
Carhartt 0.15% 0.96x
Victoria's Secret 0.01% 0.96x
The Childrens Place 0.01% 0.84x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is theinquirer.net.

Website Composition Index
theinquirer.net 2.91% 55.01x
phoronix.com 3.15% 52.98x
fudzilla.com 1.04% 52.13x
cnx-software.com 3.15% 47.45x
gamasutra.com 1.38% 47.33x
uploadvr.com 1.08% 47.15x
gonintendo.com 1.16% 45.95x
gigabyte.com 1.28% 45.08x
thefpsreview.com 3.73% 43.75x
blurbusters.com 1.04% 42.28x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 0.67% 21.77x
Drawing & Animation 0.06% 19.97x
Studio & Franchise Video Game Players 6.53% 19.44x
Data Centers 1.99% 18.34x
Environmentally Friendly Cars 0.02% 16.63x
Phone & Computer Game Downloaders 0.64% 14.74x
Electrical Engineering 1.30% 13.96x
Film Production 0.93% 13.75x
Gadgets 0.10% 13.30x
Build Your Own Computer Enthusiasts 27.29% 13.26x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male