Explore the Technology News Audience
Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Technology News audience.
INTERESTS
The Technology News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Technology News audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 41.80% | 32.28x |
| Tech News Enthusiasts | 35.25% | 30.08x |
| Camera Review Readers | 35.74% | 29.04x |
| Techies | 33.11% | 28.77x |
| Mobile Phone Comparison Shoppers | 36.06% | 27.49x |
| High End TV Shoppers | 36.43% | 26.20x |
| Laptop Researchers | 33.75% | 26.13x |
| Virtual Reality Enthusiasts | 34.89% | 25.38x |
| Android Fans | 32.35% | 24.33x |
| Apple Fans | 34.02% | 23.90x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
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APPAREL RETAILERS
The Technology News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Technology News audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.80x |
| Supreme | 0.02% | 1.76x |
| Bonobos | 0.11% | 1.53x |
| Patagonia | 0.02% | 1.52x |
| Intermix | 0.01% | 1.43x |
| REI | 0.02% | 1.41x |
| Saint Laurent Paris | 0.01% | 1.41x |
| Topshop | 0.02% | 1.39x |
| American Apparel | 0.04% | 1.21x |
| Jos A. Bank Clothiers | 0.35% | 1.21x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
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WEBSITES
The Technology News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Technology News audience is geeky-gadgets.com.
| Website | Composition | Index |
| geeky-gadgets.com | 2.60% | 68.86x |
| phoronix.com | 3.02% | 62.36x |
| theinquirer.net | 12.23% | 62.03x |
| webdesignerdepot.com | 2.56% | 60.77x |
| venturebeat.com | 40.28% | 57.05x |
| legitreviews.com | 1.07% | 56.22x |
| thenewstack.io | 1.35% | 56.06x |
| fudzilla.com | 3.17% | 54.40x |
| visualstudiomagazine.com | 1.04% | 54.02x |
| overclock3d.net | 1.76% | 53.52x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Technology News audience is Robotics.
| Content Affinity | Composition | Index |
| Robotics | 2.54% | 21.88x |
| Drawing & Animation | 0.30% | 20.99x |
| Data Centers | 5.45% | 19.58x |
| Studio & Franchise Video Game Players | 9.09% | 18.86x |
| Content Streamers & Downloaders | 0.10% | 16.40x |
| Writing Resources | 2.94% | 16.12x |
| Mobile Industry Information | 2.38% | 16.09x |
| Environmentally Friendly Cars | 0.12% | 16.06x |
| Work Productivity | 3.30% | 15.81x |
| Build Your Own Computer Enthusiasts | 29.45% | 15.52x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
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DEMOGRAPHICS
The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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