Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 41.80% 32.28x
Tech News Enthusiasts 35.25% 30.08x
Camera Review Readers 35.74% 29.04x
Techies 33.11% 28.77x
Mobile Phone Comparison Shoppers 36.06% 27.49x
High End TV Shoppers 36.43% 26.20x
Laptop Researchers 33.75% 26.13x
Virtual Reality Enthusiasts 34.89% 25.38x
Android Fans 32.35% 24.33x
Apple Fans 34.02% 23.90x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Everlane.

Location Composition Index
Everlane 0.01% 1.80x
Supreme 0.02% 1.76x
Bonobos 0.11% 1.53x
Patagonia 0.02% 1.52x
Intermix 0.01% 1.43x
REI 0.02% 1.41x
Saint Laurent Paris 0.01% 1.41x
Topshop 0.02% 1.39x
American Apparel 0.04% 1.21x
Jos A. Bank Clothiers 0.35% 1.21x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is geeky-gadgets.com.

Website Composition Index
geeky-gadgets.com 2.60% 68.86x
phoronix.com 3.02% 62.36x
theinquirer.net 12.23% 62.03x
webdesignerdepot.com 2.56% 60.77x
venturebeat.com 40.28% 57.05x
legitreviews.com 1.07% 56.22x
thenewstack.io 1.35% 56.06x
fudzilla.com 3.17% 54.40x
visualstudiomagazine.com 1.04% 54.02x
overclock3d.net 1.76% 53.52x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 2.54% 21.88x
Drawing & Animation 0.30% 20.99x
Data Centers 5.45% 19.58x
Studio & Franchise Video Game Players 9.09% 18.86x
Content Streamers & Downloaders 0.10% 16.40x
Writing Resources 2.94% 16.12x
Mobile Industry Information 2.38% 16.09x
Environmentally Friendly Cars 0.12% 16.06x
Work Productivity 3.30% 15.81x
Build Your Own Computer Enthusiasts 29.45% 15.52x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male