Explore the Technology News Audience
Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Technology News audience.
INTERESTS
The Technology News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Technology News audience is IT Decision Makers.
| Interest | Composition | Index |
| IT Decision Makers | 51.27% | 28.70x |
| Tech News Enthusiasts | 44.91% | 25.51x |
| Techies | 39.93% | 24.92x |
| Mobile Phone Comparison Shoppers | 44.47% | 23.02x |
| High End TV Shoppers | 46.04% | 22.29x |
| Laptop Researchers | 44.28% | 21.67x |
| Android Fans | 39.47% | 21.11x |
| Tech and Video games Industry | 38.30% | 19.71x |
| Apple Fans | 39.32% | 19.59x |
| Tablet Researchers | 35.93% | 19.28x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
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APPAREL RETAILERS
The Technology News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Technology News audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.86x |
| Club Monaco | 0.01% | 1.74x |
| Patagonia | 0.01% | 1.64x |
| Ann Taylor | 0.02% | 1.58x |
| Tommy Bahama | 0.03% | 1.55x |
| Brooks Brothers | 0.04% | 1.54x |
| Free People | 0.02% | 1.51x |
| American Apparel | 0.03% | 1.49x |
| Calvin Klein | 0.01% | 1.42x |
| Madewell | 0.02% | 1.42x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
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WEBSITES
The Technology News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Technology News audience is parallels.com.
| Website | Composition | Index |
| parallels.com | 1.38% | 149.10x |
| geeky-gadgets.com | 5.56% | 143.64x |
| theinquirer.net | 16.86% | 141.67x |
| pcper.com | 2.32% | 135.92x |
| webdesignerdepot.com | 3.28% | 123.42x |
| phoronix.com | 1.65% | 119.79x |
| fudzilla.com | 2.19% | 114.92x |
| overclock3d.net | 1.54% | 112.99x |
| venturebeat.com | 58.99% | 112.25x |
| hothardware.com | 6.76% | 112.16x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Technology News audience is Drawing & Animation.
| Content Affinity | Composition | Index |
| Drawing & Animation | 0.47% | 28.39x |
| Robotics | 3.10% | 24.54x |
| Data Centers | 7.97% | 23.46x |
| Studio & Franchise Video Game Players | 11.07% | 21.42x |
| Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) | 24.94% | 19.77x |
| Mobile Industry Information | 2.78% | 19.67x |
| Writing Resources | 4.36% | 19.60x |
| Build Your Own Computer Enthusiasts | 30.06% | 18.87x |
| Data Analysis & Scripting | 19.15% | 18.64x |
| Computers | 65.50% | 18.20x |
Composition Percentage:
The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
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DEMOGRAPHICS
The Technology News audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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