Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.6 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 55.14% 23.59x
Tech News Enthusiasts 46.72% 21.89x
Camera Review Readers 46.96% 21.61x
Laptop Researchers 43.67% 20.64x
Mobile Phone Comparison Shoppers 45.47% 20.62x
High End TV Shoppers 46.77% 20.52x
Techies 42.83% 20.15x
Virtual Reality Enthusiasts 44.72% 19.53x
Android Fans 41.43% 18.59x
Apple Fans 42.87% 18.52x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.72x
Everlane 0.01% 1.71x
Topshop 0.02% 1.59x
Uniqlo 0.03% 1.53x
Bonobos 0.09% 1.44x
Saint Laurent Paris 0.01% 1.44x
Brooks Brothers 0.05% 1.34x
Levi Strauss 0.02% 1.27x
Kate Spade 0.04% 1.24x
Banana Republic 0.13% 1.19x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is webdesignerdepot.com.

Website Composition Index
webdesignerdepot.com 2.86% 76.02x
geeky-gadgets.com 3.10% 75.32x
theinquirer.net 12.44% 74.83x
phoronix.com 2.39% 68.47x
venturebeat.com 45.16% 67.87x
bit-tech.net 1.05% 66.55x
legitreviews.com 1.21% 64.89x
thenewstack.io 1.62% 62.50x
visualstudiomagazine.com 1.27% 60.52x
overclock3d.net 1.63% 59.67x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 2.85% 21.63x
Drawing & Animation 0.36% 21.29x
Data Centers 4.48% 21.17x
Data Analysis & Scripting 13.89% 17.53x
Studio & Franchise Video Game Players 12.67% 17.10x
Work Productivity 2.24% 16.15x
Startup Investment 7.85% 15.70x
Content Streamers & Downloaders 0.15% 15.56x
Electronic Cabling 1.12% 15.12x
Electrical Engineering 4.23% 15.03x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male