Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2.6 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 59.80% 20.69x
Techies 48.96% 19.76x
Mobile Phone Comparison Shoppers 52.30% 19.70x
Tech News Enthusiasts 51.65% 19.49x
Camera Review Readers 52.58% 19.47x
High End TV Shoppers 52.40% 19.28x
Android Fans 45.91% 18.22x
Laptop Researchers 47.82% 17.10x
Apple Fans 51.81% 16.97x
Virtual Reality Enthusiasts 50.00% 16.95x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.97x
Columbia 0.01% 1.78x
American Apparel 0.04% 1.70x
Bonobos 0.02% 1.53x
Tommy Bahama 0.02% 1.52x
Urban Outfitters 0.05% 1.51x
Zara 0.03% 1.48x
Jos A. Bank Clothiers 0.06% 1.47x
Free People 0.03% 1.44x
Ann Taylor 0.02% 1.41x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is theinquirer.net.

Website Composition Index
theinquirer.net 8.66% 61.61x
gamersnexus.net 1.06% 59.54x
phoronix.com 3.85% 58.90x
geeky-gadgets.com 2.28% 57.89x
fudzilla.com 2.32% 57.68x
overclock3d.net 1.92% 56.66x
hothardware.com 4.72% 52.37x
uploadvr.com 2.71% 50.55x
redsharknews.com 1.75% 50.31x
cnx-software.com 2.91% 49.94x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 1.55% 20.33x
Studio & Franchise Video Game Players 7.42% 19.86x
Data Centers 3.56% 18.40x
Drawing & Animation 0.18% 18.09x
Environmentally Friendly Cars 0.06% 16.31x
Build Your Own Computer Enthusiasts 27.47% 15.83x
Content Streamers & Downloaders 0.03% 14.16x
Startup Investment 6.16% 14.05x
Mobile Industry Information 1.60% 13.82x
Australia & New Zealand Media 4.57% 13.70x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male