Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 2.3 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.14% 25.18x
Techies 43.33% 23.34x
Tech News Enthusiasts 42.08% 23.05x
High End TV Shoppers 49.67% 22.68x
Mobile Phone Comparison Shoppers 47.53% 22.38x
Camera Review Readers 43.45% 22.35x
Android Fans 40.69% 20.06x
Apple Fans 43.00% 18.97x
Movie and Game Review Readers 35.28% 18.53x
Laptop Researchers 40.90% 18.35x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.91x
H&M 0.01% 1.48x
Michael Kors 0.01% 1.34x
Dressbarn 0.02% 1.31x
Lane Bryant 0.02% 1.29x
J. Crew 0.01% 1.25x
LOFT 0.02% 1.18x
Banana Republic 0.02% 1.17x
Forever 21 0.01% 1.17x
Hollister 0.01% 1.14x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 3.31% 60.76x
cnx-software.com 2.92% 53.21x
phoronix.com 2.83% 52.65x
geeky-gadgets.com 2.24% 50.98x
gamecrate.com 1.36% 47.74x
strategygamer.com 1.35% 47.16x
dsogaming.com 4.11% 46.92x
androidpolice.com 5.45% 45.52x
bit-tech.net 1.77% 45.28x
powerpyx.com 1.12% 42.87x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 0.12% 27.78x
Studio & Franchise Video Game Players 4.48% 24.63x
Gadgets 0.01% 23.36x
Professional Audio Visual 0.04% 21.94x
Data Centers 1.13% 21.34x
Online Media Converters 0.11% 20.35x
Phone & Computer Game Downloaders 0.08% 19.40x
Roleplay & Fantasy Games 0.12% 16.98x
Build Your Own Computer Enthusiasts 21.30% 15.78x
Mobile Industry Information 0.60% 15.63x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male