Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.2 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 51.22% 29.82x
Tech News Enthusiasts 44.37% 29.26x
Camera Review Readers 40.47% 27.46x
Techies 60.12% 27.01x
High End TV Shoppers 49.52% 26.09x
Mobile Phone Comparison Shoppers 49.36% 24.99x
Android Fans 39.81% 24.07x
HDTV Researchers 44.49% 22.66x
Apple Fans 42.43% 22.10x
Tablet Researchers 46.43% 20.35x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.56x
Old Navy 0.03% 1.47x
Gap 0.02% 1.42x
Mens Wearhouse 0.02% 1.28x
White House Black Market 0.02% 1.25x
Chicos 0.02% 1.24x
H&M 0.01% 1.21x
LOFT 0.01% 1.20x
American Eagle Outfitters 0.01% 1.17x
Victoria's Secret 0.03% 1.11x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is cnx-software.com.

Website Composition Index
cnx-software.com 3.57% 61.05x
thefpsreview.com 2.17% 60.69x
phoronix.com 3.67% 57.44x
geeky-gadgets.com 2.40% 55.31x
thenewstack.io 1.83% 52.98x
liliputing.com 5.51% 52.58x
flatpanelshd.com 1.40% 50.85x
thurrott.com 5.31% 50.33x
betanews.com 4.70% 50.31x
thehackernews.com 2.05% 49.43x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Data Centers.

Content Affinity Composition Index
Data Centers 1.14% 30.16x
Studio & Franchise Video Game Players 5.73% 23.27x
Robotics 0.02% 22.30x
Mobile Industry Information 0.41% 19.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.93% 15.38x
Australia & New Zealand Media 1.26% 15.28x
Photography 7.69% 14.06x
Build Your Own Computer Enthusiasts 18.04% 13.92x
Electrical Engineering 0.29% 13.69x
High-End Audio 2.99% 12.95x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male