Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 887.2 Thousand Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 887.2 thousand unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is Techies.

Interest Composition Index
Techies 52.52% 40.93x
Camera Review Readers 55.45% 34.40x
HDTV Researchers 39.10% 33.12x
Tech News Enthusiasts 67.59% 30.41x
Mac Users 21.87% 29.62x
Laptop Researchers 29.92% 27.23x
Tablet Researchers 61.95% 27.07x
Virtual Reality Enthusiasts 57.07% 25.70x
Android Fans 54.93% 24.68x
Cybersecurity Researchers 45.26% 23.62x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 2.54x
Journeys 0.01% 1.81x
Gymboree 0.01% 1.51x
Maurices 0.02% 1.32x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is cnx-software.com.

Website Composition Index
cnx-software.com 3.18% 82.96x
betanews.com 3.73% 81.86x
liliputing.com 7.78% 81.02x
thefpsreview.com 1.25% 81.01x
geeky-gadgets.com 3.28% 79.87x
venturebeat.com 26.28% 76.99x
threatpost.com 1.87% 73.55x
thurrott.com 5.20% 73.48x
phoronix.com 5.05% 70.45x
techrepublic.com 1.88% 62.15x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.68% 40.19x
Studio & Franchise Video Game Players 5.49% 27.80x
Mobile Industry Information 0.44% 26.53x
Electrical Engineering 0.16% 20.78x
Australia & New Zealand Media 2.55% 19.16x
Small Business Resources 9.01% 17.29x
Apple Blogs & Hacks 6.36% 17.25x
Build Your Own Computer Enthusiasts 17.44% 16.97x
Photography 5.50% 16.55x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.73% 16.05x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male