Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.6 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 50.96% 29.84x
Tech News Enthusiasts 42.93% 27.86x
Techies 37.56% 26.64x
Mobile Phone Comparison Shoppers 40.69% 26.29x
Virtual Reality Enthusiasts 42.30% 24.66x
Laptop Researchers 42.74% 24.62x
High End TV Shoppers 44.78% 23.70x
Android Fans 36.57% 23.62x
Apple Fans 41.75% 22.53x
Computer Processor and Data Center Decision Makers 43.31% 22.23x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.24x
Mens Wearhouse 0.38% 1.05x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is pcper.com.

Website Composition Index
pcper.com 1.22% 107.94x
theinquirer.net 13.61% 97.72x
geeky-gadgets.com 3.51% 97.30x
webdesignerdepot.com 3.25% 95.93x
phoronix.com 2.15% 87.82x
venturebeat.com 47.19% 87.16x
bit-tech.net 1.30% 83.38x
legitreviews.com 1.39% 82.84x
parallels.com 1.59% 81.59x
thurrott.com 1.18% 78.94x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Robotics.

Content Affinity Composition Index
Robotics 2.78% 24.15x
Data Centers 6.69% 22.64x
Studio & Franchise Video Game Players 9.81% 19.89x
Mobile Industry Information 2.65% 19.48x
Writing Resources 3.57% 19.00x
Work Productivity 4.04% 18.09x
Data Analysis & Scripting 18.45% 17.62x
Startup Investment 11.48% 16.94x
Build Your Own Computer Enthusiasts 29.31% 16.49x
Routers, Switches & Networking 16.88% 16.48x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male