Dstillery Audiences

TECHNOLOGY NEWS

Audience Size: 1.4 Million Devices

Explore the Technology News Audience

Below you'll find more information about the Technology News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Technology News audience.

Dstillery Crafted Audiences

INTERESTS

The Technology News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Technology News audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 52.01% 26.89x
Tech News Enthusiasts 44.35% 25.32x
Techies 39.23% 24.23x
Mobile Phone Comparison Shoppers 43.13% 23.46x
High End TV Shoppers 46.04% 21.55x
Android Fans 37.92% 21.51x
Virtual Reality Enthusiasts 45.24% 21.24x
Laptop Researchers 45.92% 21.05x
Tablet Researchers 35.88% 20.16x
Apple Fans 42.98% 19.72x
Composition Percentage: The overlap percentage between the Technology News audience and the Interest attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Technology News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Technology News audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.64x
Lorna Jane 0.01% 2.29x
REI 0.03% 1.75x
Everlane 0.01% 1.66x
Levi Strauss 0.02% 1.64x
Madewell 0.03% 1.61x
Club Monaco 0.01% 1.61x
Saint Laurent Paris 0.01% 1.56x
Intermix 0.01% 1.52x
Patagonia 0.02% 1.49x
Composition Percentage: The overlap percentage between the Technology News audience and the Location attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Technology News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Technology News audience is pcper.com.

Website Composition Index
pcper.com 1.56% 119.04x
webdesignerdepot.com 3.27% 110.63x
geeky-gadgets.com 4.28% 109.68x
theinquirer.net 15.64% 104.24x
phoronix.com 2.07% 103.52x
venturebeat.com 48.40% 100.30x
parallels.com 1.57% 99.85x
fudzilla.com 2.78% 94.55x
legitreviews.com 1.68% 93.19x
thurrott.com 1.04% 91.92x
Composition Percentage: The overlap percentage between the Technology News audience and the Web attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Technology News audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.35% 26.60x
Robotics 2.85% 25.52x
Data Centers 7.13% 23.54x
Studio & Franchise Video Game Players 10.18% 21.80x
Mobile Industry Information 2.64% 21.17x
Writing Resources 3.84% 19.89x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 27.44% 18.68x
Environmentally Friendly Cars 0.12% 18.37x
Work Productivity 4.24% 18.15x
Data Analysis & Scripting 18.41% 17.96x
Composition Percentage: The overlap percentage between the Technology News audience and the Content Affinity attribute.
Index: A comparison of the Technology News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Technology News audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male