Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 1.9 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 46.83% 26.22x
Tennessee Volunteers Fans 32.30% 22.17x
Cabin Rental Researchers 34.93% 16.66x
Nashville Trip Planners 29.62% 16.11x
SEC Fans 19.98% 13.98x
South Carolina Gamecocks Fans 17.80% 12.01x
Country Music Fans 15.79% 11.94x
Asheville Trip Planners 20.10% 11.26x
Myrtle Beach Trip Planners 18.20% 11.22x
Atlanta United Fans 18.21% 11.21x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.46% 1.58x
Jos A. Bank Clothiers 0.23% 1.26x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is sportsradiownml.com.

Website Composition Index
sportsradiownml.com 1.44% 150.76x
knoxcounty.org 2.19% 148.42x
margaritavilleislandhotel.com 1.31% 136.55x
tva.com 1.43% 132.50x
pstcc.edu 1.02% 131.58x
smokymountainnavigator.com 2.44% 127.90x
chattanooganhotel.com 1.06% 124.11x
utk.edu 1.20% 123.39x
elizabethton.com 1.14% 121.05x
johnsoncitypress.com 7.03% 120.89x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 28.31% 20.91x
Memphis News 1.95% 14.32x
Southeast College Athletics 2.34% 12.73x
Assorted Topics (Viral Media, Paid Traffic) 4.94% 10.19x
North Carolina 10.00% 9.80x
Mississippi News 5.43% 9.74x
South Carolina Beach Travel 2.07% 9.49x
Kentucky News 15.05% 9.35x
West Virginia News 4.73% 9.21x
Alabama News 19.57% 9.05x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female