Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 1.3 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 50.99% 15.44x
Tennessee Volunteers Fans 44.46% 13.71x
SEC Fans 32.69% 11.03x
Country Music Fans 29.95% 10.65x
South Carolina Gamecocks Fans 29.25% 10.63x
Nashville Trip Planners 34.62% 10.37x
Atlanta United Fans 29.18% 10.05x
Nashville Activity Researchers 23.84% 9.59x
Tampa and St Petersburg Trip Planners 22.91% 8.87x
Liberal News Readers 21.49% 8.83x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.01% 4.16x
American Eagle Outfitters 0.02% 2.29x
Gymboree 0.01% 1.72x
Lane Bryant 0.02% 1.65x
Chicos 0.02% 1.52x
The Childrens Place 0.02% 1.48x
White House Black Market 0.01% 1.41x
Victoria's Secret 0.02% 1.35x
Carhartt 0.21% 1.24x
Maurices 0.02% 1.20x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is oakridger.com.

Website Composition Index
oakridger.com 2.29% 60.25x
yourcabin.com 1.35% 58.02x
citizentribune.com 3.16% 57.91x
timesnews.net 7.51% 56.16x
chattanoogafun.com 1.81% 55.56x
johnsoncitypress.com 8.34% 55.27x
tva.gov 1.37% 54.47x
wdef.com 9.16% 54.19x
chattanoogan.com 8.85% 52.84x
thedailytimes.com 4.99% 52.51x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.03% 18.51x
Tennessee News 42.34% 16.06x
Memphis News 3.36% 15.59x
Southeast College Athletics 0.78% 12.48x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.35x
Right Wing Blogs - Political Activism 0.15% 10.53x
Local & Travel England - North Midlands 0.06% 9.85x
Virginia Athletics 0.19% 9.72x
Mississippi News 12.70% 9.63x
Motorsports 0.98% 9.32x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female