Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 1.9 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 50.20% 21.94x
Tennessee Volunteers Fans 34.37% 18.74x
Cabin Rental Researchers 35.89% 15.39x
Nashville Trip Planners 30.91% 14.69x
SEC Fans 20.80% 11.74x
Country Music Fans 15.68% 10.91x
South Carolina Gamecocks Fans 18.63% 10.42x
Myrtle Beach Trip Planners 18.99% 10.19x
Asheville Trip Planners 15.33% 10.06x
Atlanta United Fans 20.20% 9.67x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.04% 3.65x
Mens Wearhouse 0.29% 1.55x
Carhartt 0.16% 1.45x
Jos A. Bank Clothiers 0.16% 1.25x
Chicos 0.04% 1.15x
Ralph Lauren 0.01% 1.14x
Express Outlets 0.00% 1.07x
Abercrombie & Fitch 0.03% 1.05x
REI 0.02% 1.03x
Lane Bryant 0.04% 1.02x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is sportsradiownml.com.

Website Composition Index
sportsradiownml.com 1.43% 168.00x
knoxcounty.org 2.69% 166.56x
margaritavilleislandhotel.com 1.63% 152.53x
pstcc.edu 1.03% 151.94x
tva.com 1.83% 145.45x
smokymountainnavigator.com 2.46% 144.27x
chattanooganhotel.com 1.10% 140.80x
johnsoncitypress.com 6.47% 140.49x
timesnews.net 8.32% 138.54x
parksidecabinrentals.com 3.15% 136.97x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 27.69% 22.40x
Memphis News 1.86% 15.40x
South Carolina Travel 0.35% 13.61x
Southeast College Athletics 2.27% 13.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 11.60x
Assorted Topics (Viral Media, Paid Traffic) 3.97% 11.49x
Local & Travel England - North Midlands 0.03% 11.26x
North Carolina 9.38% 10.80x
South Carolina Beach Travel 2.11% 10.38x
Mississippi News 4.97% 10.37x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male