Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 1.5 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 51.95% 21.25x
Tennessee Volunteers Fans 43.99% 16.16x
Nashville Activity Researchers 22.26% 14.64x
Country Music Fans 29.01% 14.63x
South Carolina Gamecocks Fans 28.64% 14.48x
SEC Fans 33.75% 14.20x
Atlanta United Fans 29.19% 13.53x
Nashville Trip Planners 33.36% 12.75x
Liberal News Readers 20.57% 12.55x
Tampa and St Petersburg Trip Planners 22.34% 12.42x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.01% 3.31x
American Eagle Outfitters 0.03% 2.46x
The Childrens Place 0.03% 1.68x
Maurices 0.03% 1.67x
Old Navy 0.03% 1.55x
Carhartt 0.15% 1.24x
Express 0.02% 1.22x
Chicos 0.01% 1.18x
Aeropostale 0.01% 1.04x
Victoria's Secret 0.02% 0.97x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is oakridger.com.

Website Composition Index
oakridger.com 2.15% 94.74x
citizentribune.com 3.08% 94.67x
timesnews.net 8.38% 90.45x
johnsoncitypress.com 8.73% 89.41x
chattanoogan.com 9.25% 85.36x
thedailytimes.com 5.19% 81.00x
wcyb.com 16.35% 80.09x
dollywood.com 3.22% 79.88x
wdef.com 10.52% 79.21x
volnation.com 1.69% 77.52x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.20% 23.08x
Tennessee News 39.50% 20.55x
Southeast College Athletics 0.60% 17.19x
Beach Vacations 0.59% 15.87x
Right Wing Blogs - Political Activism 0.10% 14.86x
Rural Living 0.02% 14.78x
Motorsports 0.85% 14.61x
Virginia Athletics 0.13% 13.90x
Online Ticket Buyers 2.27% 13.83x
Mississippi News 11.21% 13.61x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female