Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 1.4 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 53.61% 20.11x
Tennessee Volunteers Fans 45.43% 15.68x
Nashville Activity Researchers 22.44% 13.84x
SEC Fans 34.56% 13.57x
Country Music Fans 28.63% 13.34x
South Carolina Gamecocks Fans 28.52% 13.06x
Atlanta United Fans 28.90% 11.99x
Nashville Trip Planners 32.69% 11.56x
Liberal News Readers 21.07% 11.47x
Tampa and St Petersburg Trip Planners 22.62% 11.37x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 5.09x
Maurices 0.01% 2.08x
The Childrens Place 0.01% 2.01x
Old Navy 0.01% 1.95x
Carhartt 0.08% 1.44x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is 991thesportsanimal.com.

Website Composition Index
991thesportsanimal.com 1.02% 102.37x
oakridger.com 2.19% 97.76x
citizentribune.com 3.00% 95.62x
chattanoogan.com 6.40% 92.57x
johnsoncitypress.com 8.73% 88.89x
timesnews.net 8.67% 88.78x
wdef.com 10.38% 84.90x
dollywood.com 2.08% 82.73x
volnation.com 1.70% 82.00x
thedailytimes.com 5.23% 80.36x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.25% 22.33x
Tennessee News 38.24% 19.61x
Motorsports 0.94% 17.13x
Beach Vacations 0.30% 16.21x
Online Ticket Buyers 1.55% 13.83x
Right Wing Blogs - Political Activism 0.06% 13.46x
Natural & Healthy Living Researchers 0.18% 13.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 13.02x
Mississippi News 10.24% 12.18x
Savannah Georgia News 6.89% 10.85x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female