Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 3.1 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 43.04% 17.68x
Tennessee Volunteers Fans 39.10% 14.76x
Smokie Mountain Trip Planner 40.67% 12.27x
Nashville Trip Planners 29.02% 11.74x
South Carolina Gamecocks Fans 24.81% 11.70x
SEC Fans 28.79% 11.56x
Country Music Fans 23.12% 11.32x
Atlanta United Fans 25.54% 10.84x
Cabin Rental Researchers 30.63% 9.95x
Tampa and St Petersburg Trip Planners 18.27% 9.52x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.01% 5.81x
American Eagle Outfitters 0.02% 2.84x
The Childrens Place 0.02% 2.10x
Maurices 0.01% 1.78x
Old Navy 0.02% 1.56x
Carhartt 0.16% 1.30x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is erlanger.org.

Website Composition Index
erlanger.org 1.01% 61.82x
hearthsidecabinrentals.com 1.60% 58.65x
johnsoncitypress.com 6.84% 58.12x
parksidecabinrentals.com 1.26% 57.52x
elizabethton.com 1.01% 57.32x
citizentribune.com 2.53% 57.22x
timesnews.net 8.20% 56.76x
oakridger.com 1.79% 56.47x
wdef.com 6.72% 55.88x
yourcabin.com 2.18% 53.14x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 38.98% 16.39x
Memphis News 2.43% 14.59x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.79x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 13.01x
Southeast College Athletics 0.96% 12.02x
Environmental Conservation 0.05% 10.51x
Mississippi News 10.14% 10.13x
Local & Travel England - North Midlands 0.04% 9.77x
Right Wing Blogs - Political Activism 0.20% 9.59x
Motorsports 0.91% 9.29x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female