Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 800.6 Thousand Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 800.6 thousand unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 42.88% 25.17x
Tennessee Volunteers Fans 50.47% 14.82x
Readers of Panamanian Content 30.66% 12.83x
Myrtle Beach Trip Planners 22.51% 11.07x
Tiny Home Researchers 20.52% 11.02x
Smoky Mountains Trip Planners 27.10% 10.83x
Smokie Mountain Trip Planner 36.15% 10.47x
Retired Government Employees 4.31% 10.36x
Asheville Trip Planners 14.35% 10.36x
Georgia Activities Researchers 16.12% 9.96x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 2.10x
Maurices 0.02% 1.09x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.

Website Composition Index
wivk.com 1.71% 157.53x
chattanoogan.com 2.45% 145.92x
newstalk987.com 2.48% 124.80x
wrcbtv.com 2.39% 124.35x
newportplaintalk.com 1.21% 124.32x
citizentribune.com 3.16% 121.65x
heraldcourier.com 5.50% 119.37x
oakridger.com 1.68% 116.47x
johnsoncitypress.com 13.09% 116.24x
themountainpress.com 1.35% 115.35x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 29.48% 30.90x
Memphis News 3.58% 20.72x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.26% 16.86x
Motorsports 0.21% 11.27x
Beach Vacations 0.02% 9.74x
North Carolina 8.63% 9.57x
Alabama News 23.93% 9.45x
Farming & Agriculture 0.10% 9.29x
Mississippi News 5.02% 8.79x
Assorted Topics (Viral Media, Paid Traffic) 6.75% 8.76x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male