TENNESSEE CLUSTER

Audience Size: 1.8 Million Devices

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Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tennessee Cluster audience.

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest	Composition	Index
Smoky Mountains Trip Planners	49.60%	22.60x
Tennessee Volunteers Fans	32.79%	17.49x
Nashville Trip Planners	33.15%	14.65x
Cabin Rental Researchers	39.69%	14.48x
SEC Fans	21.21%	10.88x
Country Music Fans	16.35%	10.44x
South Carolina Gamecocks Fans	18.33%	10.10x
Myrtle Beach Trip Planners	21.38%	9.41x
Atlanta United Fans	19.27%	9.16x
Georgia Trip Planners	24.43%	9.06x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location	Composition	Index
Belk	0.05%	3.93x
Express Outlets	0.00%	1.59x
Carhartt	0.24%	1.51x
Lane Bryant	0.04%	1.14x
Chicos	0.04%	1.12x
Urban Outfitters	0.03%	1.08x
Brooks Brothers	0.03%	0.94x
REI	0.01%	0.94x
Charlotte Russe	0.01%	0.89x
Club Monaco	0.01%	0.82x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is sportsradiownml.com.

Website	Composition	Index
sportsradiownml.com	1.55%	166.88x
knoxcounty.org	3.88%	165.73x
johnsoncitypress.com	5.88%	159.09x
pstcc.edu	1.11%	156.63x
oakridgetoday.com	1.14%	155.15x
margaritavilleislandhotel.com	2.19%	152.69x
utmedicalcenter.org	1.06%	149.76x
smokymountainnavigator.com	2.80%	149.72x
chattanooganhotel.com	1.25%	147.66x
tva.com	2.24%	146.72x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity	Composition	Index
Tennessee News	28.17%	22.34x
Memphis News	2.08%	15.36x
Southeast College Athletics	2.23%	14.36x
South Carolina Travel	0.42%	12.67x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.72%	11.49x
North Carolina	10.01%	11.41x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.22%	10.46x
Mississippi News	5.01%	10.22x
Savannah Georgia News	3.49%	10.03x
Local & Travel England - North Midlands	0.03%	10.00x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male