Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 1.8 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Tennessee Volunteers Fans.

Interest Composition Index
Tennessee Volunteers Fans 10.17% 17.26x
Nashville Trip Planners 34.83% 14.69x
Cabin Rental Researchers 40.74% 14.68x
SEC Fans 6.59% 11.52x
Country Music Fans 15.59% 10.27x
South Carolina Gamecocks Fans 16.19% 10.18x
Myrtle Beach Trip Planners 19.36% 9.80x
Georgia Trip Planners 24.52% 9.30x
Southeastern Voters 21.21% 9.20x
Florida Gulf Coast Travel Researchers 21.62% 8.74x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.05% 3.91x
Carhartt 0.25% 1.44x
Lane Bryant 0.04% 1.15x
Chicos 0.04% 1.00x
American Eagle Outfitters 0.03% 0.91x
Urban Outfitters 0.03% 0.89x
Talbots 0.03% 0.87x
Old Navy 0.04% 0.81x
Aeropostale 0.02% 0.81x
Kate Spade 0.01% 0.80x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.

Website Composition Index
wivk.com 0.67% 196.11x
chattanooga.gov 0.56% 188.32x
reservepigeonforge.com 0.65% 181.71x
sportsradiownml.com 1.37% 178.17x
roanecounty.com 0.57% 177.93x
cherokeelodgecondos.com 0.78% 176.09x
mallatjohnsoncity.com 0.67% 174.11x
knoxcounty.org 4.89% 170.54x
cabinfevervacations.com 0.59% 169.18x
johnsoncitypress.com 6.35% 167.35x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 28.04% 23.09x
Memphis News 2.00% 15.44x
Southeast College Athletics 2.16% 14.85x
South Carolina Travel 0.46% 12.55x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.13% 11.71x
North Carolina 9.68% 11.36x
Mississippi News 4.64% 9.99x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.21% 9.96x
Motorsports 0.93% 9.84x
Savannah Georgia News 3.31% 9.83x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999