TENNESSEE CLUSTER

Audience Size: 1.1 Million Devices

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Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Tennessee Cluster audience.

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest	Composition	Index
Smoky Mountains Trip Planners	48.23%	22.67x
Nashville Activity Researchers	11.47%	16.12x
Tennessee Volunteers Fans	40.48%	16.00x
SEC Fans	28.19%	13.14x
Country Music Fans	22.19%	12.84x
Liberal News Readers	13.22%	12.63x
Tampa and St Petersburg Trip Planners	15.36%	11.83x
Law Enforcement Officers	19.73%	11.09x
Atlanta United Fans	19.87%	11.00x
Financial Business Intelligence Researchers	12.57%	10.51x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location	Composition	Index
Belk	0.02%	3.80x
American Eagle Outfitters	0.04%	2.49x
Maurices	0.05%	1.57x
Lane Bryant	0.02%	1.46x
The Childrens Place	0.03%	1.34x
Gymboree	0.02%	1.23x
Carhartt	0.23%	1.18x
Old Navy	0.03%	1.17x
Victoria's Secret	0.03%	1.03x
Chicos	0.02%	0.92x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.

Website	Composition	Index
wivk.com	1.31%	109.13x
chattanoogan.com	4.01%	99.97x
citizentribune.com	2.68%	94.14x
newportplaintalk.com	1.06%	93.43x
991thesportsanimal.com	1.14%	90.83x
volnation.com	1.14%	90.55x
dailypostathenian.com	1.20%	87.17x
oakridger.com	2.62%	84.08x
themountainpress.com	1.05%	83.94x
johnsoncitypress.com	11.39%	83.42x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity	Composition	Index
Tennessee News	34.19%	20.98x
Memphis News	3.17%	20.01x
Motorsports	0.42%	16.54x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.96%	15.20x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	14.38x
Rural Living	0.02%	14.31x
Beach Vacations	0.07%	11.11x
Environmental Conservation	0.02%	10.65x
Mississippi News	7.46%	10.40x
Central California Cluster	1.47%	9.79x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Male