TENNESSEE CLUSTER

Audience Size: 1.8 Million Devices

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Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tennessee Cluster audience.

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Tennessee Volunteers Fans.

Interest	Composition	Index
Tennessee Volunteers Fans	10.17%	17.26x
Nashville Trip Planners	34.83%	14.69x
Cabin Rental Researchers	40.74%	14.68x
SEC Fans	6.59%	11.52x
Country Music Fans	15.59%	10.27x
South Carolina Gamecocks Fans	16.19%	10.18x
Myrtle Beach Trip Planners	19.36%	9.80x
Georgia Trip Planners	24.52%	9.30x
Southeastern Voters	21.21%	9.20x
Florida Gulf Coast Travel Researchers	21.62%	8.74x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location	Composition	Index
Belk	0.05%	3.91x
Carhartt	0.25%	1.44x
Lane Bryant	0.04%	1.15x
Chicos	0.04%	1.00x
American Eagle Outfitters	0.03%	0.91x
Urban Outfitters	0.03%	0.89x
Talbots	0.03%	0.87x
Old Navy	0.04%	0.81x
Aeropostale	0.02%	0.81x
Kate Spade	0.01%	0.80x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.

Website	Composition	Index
wivk.com	0.67%	196.11x
chattanooga.gov	0.56%	188.32x
reservepigeonforge.com	0.65%	181.71x
sportsradiownml.com	1.37%	178.17x
roanecounty.com	0.57%	177.93x
cherokeelodgecondos.com	0.78%	176.09x
mallatjohnsoncity.com	0.67%	174.11x
knoxcounty.org	4.89%	170.54x
cabinfevervacations.com	0.59%	169.18x
johnsoncitypress.com	6.35%	167.35x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity	Composition	Index
Tennessee News	28.04%	23.09x
Memphis News	2.00%	15.44x
Southeast College Athletics	2.16%	14.85x
South Carolina Travel	0.46%	12.55x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.13%	11.71x
North Carolina	9.68%	11.36x
Mississippi News	4.64%	9.99x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.21%	9.96x
Motorsports	0.93%	9.84x
Savannah Georgia News	3.31%	9.83x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age and income brackets.

Age

65+

Income

$150,000-$249,999