Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 2.8 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 46.70% 17.41x
Tennessee Volunteers Fans 42.26% 15.43x
Nashville Trip Planners 32.12% 11.98x
SEC Fans 30.18% 11.90x
Country Music Fans 26.32% 11.54x
South Carolina Gamecocks Fans 26.41% 11.44x
Atlanta United Fans 26.49% 10.83x
Smokie Mountain Trip Planner 35.96% 10.03x
Nashville Activity Researchers 20.04% 9.91x
Tampa and St Petersburg Trip Planners 20.34% 9.26x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.01% 4.29x
American Eagle Outfitters 0.02% 3.15x
Old Navy 0.03% 1.98x
The Childrens Place 0.02% 1.78x
Journeys 0.02% 1.60x
Maurices 0.02% 1.55x
LOFT 0.01% 1.49x
Carhartt 0.21% 1.27x
Victoria's Secret 0.01% 1.05x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is hearthsidecabinrentals.com.

Website Composition Index
hearthsidecabinrentals.com 1.23% 63.19x
oakridger.com 2.24% 61.07x
johnsoncitypress.com 7.11% 58.25x
timesnews.net 7.63% 58.07x
yourcabin.com 1.69% 57.75x
citizentribune.com 2.83% 57.71x
wdef.com 8.40% 57.52x
chattanoogafun.com 2.25% 55.09x
chattanoogan.com 9.01% 53.50x
therogersvillereview.com 1.02% 53.41x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 40.83% 17.10x
Memphis News 2.73% 15.72x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 14.10x
Southeast College Athletics 0.80% 12.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 12.25x
Right Wing Blogs - Political Activism 0.18% 10.60x
Environmental Conservation 0.05% 10.47x
Cars, Travel & Food 0.02% 10.21x
Mississippi News 11.61% 10.00x
Motorsports 0.90% 9.69x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female