TENNESSEE CLUSTER

Audience Size: 1.4 Million Devices

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Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Tennessee Cluster audience.

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest	Composition	Index
Smoky Mountains Trip Planners	49.91%	19.72x
Tennessee Volunteers Fans	41.66%	14.98x
Nashville Activity Researchers	19.97%	13.57x
South Carolina Gamecocks Fans	26.81%	13.06x
SEC Fans	31.83%	13.05x
Country Music Fans	26.75%	12.97x
Atlanta United Fans	26.03%	11.84x
Law Enforcement Officers	24.72%	11.46x
Liberal News Readers	19.87%	11.42x
Tampa and St Petersburg Trip Planners	20.21%	11.29x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location	Composition	Index
Belk	0.02%	2.80x
American Eagle Outfitters	0.04%	1.92x
Carhartt	0.32%	1.26x
Maurices	0.05%	1.20x
Old Navy	0.05%	1.17x
Talbots	0.02%	1.16x
Jos A. Bank Clothiers	0.02%	1.12x
Mens Wearhouse	0.04%	1.11x
The Childrens Place	0.03%	1.05x
Chicos	0.02%	1.02x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is 991thesportsanimal.com.

Website	Composition	Index
991thesportsanimal.com	1.05%	101.91x
wivk.com	1.29%	96.00x
citizentribune.com	2.86%	95.36x
chattanoogan.com	7.15%	87.68x
dailypostathenian.com	1.04%	86.61x
timesnews.net	11.25%	86.50x
johnsoncitypress.com	10.19%	83.32x
wdef.com	9.30%	83.00x
therogersvillereview.com	1.71%	80.31x
oakridger.com	2.52%	79.19x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.07%	20.24x
Tennessee News	37.56%	19.85x
Motorsports	0.64%	15.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	14.51x
Beach Vacations	0.18%	13.33x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.17%	13.23x
Homeschooling	0.01%	13.19x
Natural & Healthy Living Researchers	0.17%	12.50x
Virginia Athletics	0.11%	11.01x
Mississippi News	9.55%	10.95x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male