Explore the Tennessee Cluster Audience
Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Tennessee Cluster audience.
INTERESTS
The Tennessee Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 51.95% | 21.25x |
| Tennessee Volunteers Fans | 43.99% | 16.16x |
| Nashville Activity Researchers | 22.26% | 14.64x |
| Country Music Fans | 29.01% | 14.63x |
| South Carolina Gamecocks Fans | 28.64% | 14.48x |
| SEC Fans | 33.75% | 14.20x |
| Atlanta United Fans | 29.19% | 13.53x |
| Nashville Trip Planners | 33.36% | 12.75x |
| Liberal News Readers | 20.57% | 12.55x |
| Tampa and St Petersburg Trip Planners | 22.34% | 12.42x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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APPAREL RETAILERS
The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 3.31x |
| American Eagle Outfitters | 0.03% | 2.46x |
| The Childrens Place | 0.03% | 1.68x |
| Maurices | 0.03% | 1.67x |
| Old Navy | 0.03% | 1.55x |
| Carhartt | 0.15% | 1.24x |
| Express | 0.02% | 1.22x |
| Chicos | 0.01% | 1.18x |
| Aeropostale | 0.01% | 1.04x |
| Victoria's Secret | 0.02% | 0.97x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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WEBSITES
The Tennessee Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennessee Cluster audience is oakridger.com.
| Website | Composition | Index |
| oakridger.com | 2.15% | 94.74x |
| citizentribune.com | 3.08% | 94.67x |
| timesnews.net | 8.38% | 90.45x |
| johnsoncitypress.com | 8.73% | 89.41x |
| chattanoogan.com | 9.25% | 85.36x |
| thedailytimes.com | 5.19% | 81.00x |
| wcyb.com | 16.35% | 80.09x |
| dollywood.com | 3.22% | 79.88x |
| wdef.com | 10.52% | 79.21x |
| volnation.com | 1.69% | 77.52x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 3.20% | 23.08x |
| Tennessee News | 39.50% | 20.55x |
| Southeast College Athletics | 0.60% | 17.19x |
| Beach Vacations | 0.59% | 15.87x |
| Right Wing Blogs - Political Activism | 0.10% | 14.86x |
| Rural Living | 0.02% | 14.78x |
| Motorsports | 0.85% | 14.61x |
| Virginia Athletics | 0.13% | 13.90x |
| Online Ticket Buyers | 2.27% | 13.83x |
| Mississippi News | 11.21% | 13.61x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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DEMOGRAPHICS
The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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