Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 2.5 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 51.39% 19.64x
Tennessee Volunteers Fans 40.58% 16.59x
Nashville Trip Planners 33.58% 12.97x
SEC Fans 30.55% 12.46x
Cabin Rental Researchers 37.55% 12.01x
South Carolina Gamecocks Fans 27.56% 11.96x
Country Music Fans 25.54% 11.45x
Atlanta United Fans 27.73% 11.32x
Tampa and St Petersburg Trip Planners 20.96% 9.87x
Myrtle Beach Trip Planners 24.56% 9.67x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.03% 5.37x
Carhartt 0.31% 1.46x
Buckle 0.03% 1.17x
Lane Bryant 0.03% 1.09x
Hollister 0.03% 1.09x
Aeropostale 0.03% 1.05x
Chicos 0.03% 1.05x
American Eagle Outfitters 0.03% 1.04x
Jos A. Bank Clothiers 0.03% 1.01x
J. Crew 0.03% 0.98x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is sportsradiownml.com.

Website Composition Index
sportsradiownml.com 1.03% 106.89x
wivk.com 1.08% 101.79x
smokymountainnavigator.com 1.81% 92.29x
timesnews.net 8.66% 90.25x
johnsoncitypress.com 7.13% 90.18x
elizabethton.com 1.03% 89.76x
hearthsidecabinrentals.com 3.27% 89.15x
wdef.com 4.73% 88.67x
citizentribune.com 2.97% 88.62x
stonybrooklodging.com 1.89% 88.52x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 32.78% 19.52x
Memphis News 2.21% 14.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 14.10x
Southeast College Athletics 1.56% 13.66x
Local & Travel England - North Midlands 0.05% 11.98x
Mississippi News 7.79% 11.32x
North Carolina 13.54% 11.06x
South Carolina Travel 0.10% 10.88x
Motorsports 1.14% 10.42x
South Carolina Beach Travel 1.67% 10.25x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female