Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 2.1 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 46.11% 24.28x
Tennessee Volunteers Fans 32.30% 21.46x
Cabin Rental Researchers 32.70% 16.59x
Nashville Trip Planners 28.70% 15.00x
SEC Fans 19.78% 13.51x
Country Music Fans 15.66% 12.11x
South Carolina Gamecocks Fans 18.28% 12.07x
Atlanta United Fans 18.15% 11.20x
Myrtle Beach Trip Planners 18.22% 10.95x
Southeastern Voters 19.23% 10.78x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.04% 5.18x
Mens Wearhouse 0.55% 1.43x
Talbots 0.04% 1.33x
American Eagle Outfitters 0.10% 1.26x
Jos A. Bank Clothiers 0.29% 1.21x
Buckle 0.16% 1.14x
Hollister 0.03% 1.12x
Gymboree 0.05% 1.09x
The Childrens Place 0.07% 1.04x
Charlotte Russe 0.04% 1.03x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is knoxcounty.org.

Website Composition Index
knoxcounty.org 1.61% 120.67x
sportsradiownml.com 1.17% 120.49x
islandinpigeonforge.com 2.18% 114.29x
tva.com 1.03% 110.15x
smokymountainnavigator.com 2.48% 104.07x
elizabethton.com 1.06% 102.45x
old-mill.com 1.24% 101.30x
stonybrooklodging.com 2.30% 99.64x
timesnews.net 9.05% 98.95x
erlanger.org 2.38% 98.90x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 28.74% 19.42x
Memphis News 2.10% 13.65x
Southeast College Athletics 2.04% 12.38x
South Carolina Travel 0.23% 11.32x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.17% 11.10x
Local & Travel England - North Midlands 0.03% 10.38x
Assorted Topics (Viral Media, Paid Traffic) 5.97% 9.52x
North Carolina 11.16% 9.44x
Mississippi News 5.95% 9.32x
Kentucky News 16.64% 9.08x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female