TENNESSEE CLUSTER

Audience Size: 1.7 Million Devices

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Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Tennessee Cluster audience.

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest	Composition	Index
Smoky Mountains Trip Planners	51.04%	18.55x
Tennessee Volunteers Fans	44.52%	14.65x
Nashville Activity Researchers	21.83%	13.00x
SEC Fans	33.46%	13.00x
Country Music Fans	27.96%	12.66x
South Carolina Gamecocks Fans	27.83%	12.45x
Atlanta United Fans	27.13%	11.37x
Tampa and St Petersburg Trip Planners	21.62%	11.01x
Liberal News Readers	20.67%	10.96x
Law Enforcement Officers	25.14%	10.88x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location	Composition	Index
Belk	0.02%	4.16x
American Eagle Outfitters	0.05%	2.79x
Gymboree	0.02%	1.45x
The Childrens Place	0.03%	1.45x
Maurices	0.04%	1.38x
Talbots	0.01%	1.27x
Carhartt	0.24%	1.27x
Aeropostale	0.02%	1.24x
Lane Bryant	0.02%	1.15x
White House Black Market	0.02%	1.05x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is citizentribune.com.

Website	Composition	Index
citizentribune.com	2.88%	89.21x
chattanoogan.com	4.77%	88.54x
oakridger.com	2.26%	86.19x
timesnews.net	10.34%	82.26x
johnsoncitypress.com	9.48%	81.67x
wdef.com	9.30%	80.91x
dollywood.com	1.12%	79.22x
utsports.com	1.40%	76.99x
thedailytimes.com	5.42%	73.79x
wate.com	43.45%	71.02x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.10%	20.29x
Tennessee News	37.64%	19.33x
Motorsports	0.85%	16.10x
Beach Vacations	0.29%	15.16x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.08%	12.90x
Natural & Healthy Living Researchers	0.17%	12.10x
Online Ticket Buyers	1.32%	12.00x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.02%	11.45x
Mississippi News	9.97%	11.43x
Right Wing Blogs - Political Activism	0.04%	10.97x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male