Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 908.2 Thousand Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 908.2 thousand unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 49.12% 23.45x
Nashville Trip Planners 38.74% 21.51x
Nashville Activity Researchers 7.84% 20.09x
Tennessee Volunteers Fans 43.79% 15.55x
SEC Fans 27.85% 12.05x
Financial Business Intelligence Researchers 10.10% 10.50x
Advertising Professionals 9.74% 9.67x
Atlanta United Fans 17.48% 9.63x
TV Advertising Professionals 8.49% 9.33x
Smokie Mountain Trip Planner 30.05% 8.86x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.02% 4.52x
Eddie Bauer 0.01% 2.84x
American Eagle Outfitters 0.04% 2.13x
Old Navy 0.05% 2.05x
Lane Bryant 0.02% 1.98x
Chicos 0.02% 1.54x
Hollister 0.01% 1.54x
Journeys 0.04% 1.44x
Jos A. Bank Clothiers 0.01% 1.41x
LOFT 0.02% 1.34x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.

Website Composition Index
wivk.com 1.34% 134.35x
chattanoogan.com 3.15% 122.01x
newportplaintalk.com 1.12% 112.11x
coacht.com 1.24% 103.36x
atozsportsnashville.com 1.03% 102.94x
wrcbtv.com 5.48% 101.58x
citizentribune.com 3.61% 101.39x
heraldcourier.com 6.08% 101.04x
991thesportsanimal.com 1.24% 100.79x
themountainpress.com 1.43% 100.37x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 33.48% 23.35x
Memphis News 3.40% 18.37x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.61% 16.10x
Motorsports 0.23% 12.40x
North Carolina 11.77% 9.67x
Northern California Cluster 4.82% 9.40x
Mississippi News 5.63% 9.14x
Environmental Conservation 0.01% 8.70x
Assorted Topics (Viral Media, Paid Traffic) 9.67% 8.60x
North Carolina Education 4.19% 8.57x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male