Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 2.5 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 47.95% 18.99x
Tennessee Volunteers Fans 41.01% 16.17x
South Carolina Gamecocks Fans 28.23% 12.89x
Nashville Trip Planners 31.18% 12.77x
SEC Fans 30.79% 12.58x
Smokie Mountain Trip Planner 42.85% 12.44x
Country Music Fans 25.93% 12.02x
Atlanta United Fans 27.99% 11.94x
Tampa and St Petersburg Trip Planners 21.70% 10.45x
Cabin Rental Researchers 33.93% 10.21x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.02% 4.42x
Carhartt 0.26% 1.35x
Gymboree 0.03% 1.34x
Aeropostale 0.04% 1.32x
Buckle 0.03% 1.21x
Hollister 0.02% 1.12x
Chicos 0.03% 1.10x
Lane Bryant 0.02% 1.10x
Eddie Bauer 0.01% 1.08x
White House Black Market 0.03% 1.07x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.

Website Composition Index
wivk.com 1.02% 86.92x
smokymountainnavigator.com 1.36% 78.37x
erlanger.org 1.40% 77.83x
hearthsidecabinrentals.com 2.35% 75.73x
chaletvillage.com 1.02% 75.51x
stonybrooklodging.com 1.34% 75.32x
parksidecabinrentals.com 1.85% 74.14x
johnsoncitypress.com 7.29% 74.11x
eaglesridge.com 1.00% 73.72x
elizabethton.com 1.10% 73.30x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 33.95% 19.68x
Memphis News 2.21% 15.52x
Southeast College Athletics 1.32% 14.97x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 14.23x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 13.43x
Environmental Conservation 0.06% 11.84x
Local & Travel England - North Midlands 0.06% 11.73x
Mississippi News 9.66% 11.57x
Right Wing Blogs - Political Activism 0.46% 11.11x
Motorsports 1.04% 11.07x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female