Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 2.3 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 51.18% 18.43x
Tennessee Volunteers Fans 42.44% 15.10x
South Carolina Gamecocks Fans 29.65% 12.15x
Smokie Mountain Trip Planner 43.61% 12.14x
Nashville Trip Planners 35.43% 12.04x
SEC Fans 32.55% 11.87x
Country Music Fans 27.04% 11.39x
Atlanta United Fans 29.86% 11.04x
Cabin Rental Researchers 35.94% 10.60x
Tampa and St Petersburg Trip Planners 23.37% 9.83x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.04% 4.08x
Carhartt 0.35% 1.32x
Dressbarn 0.03% 1.22x
Buckle 0.05% 1.11x
Eddie Bauer 0.02% 1.10x
Jos A. Bank Clothiers 0.04% 1.06x
Ralph Lauren 0.01% 1.05x
Hollister 0.04% 1.02x
The Childrens Place 0.07% 1.02x
American Eagle Outfitters 0.05% 0.99x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.

Website Composition Index
wivk.com 1.12% 95.39x
smokymountainnavigator.com 1.70% 85.68x
erlanger.org 1.74% 83.23x
hearthsidecabinrentals.com 2.94% 82.76x
chaletvillage.com 1.26% 82.01x
stonybrooklodging.com 1.68% 81.98x
johnsoncitypress.com 7.29% 81.30x
parksidecabinrentals.com 2.30% 80.87x
eaglesridge.com 1.25% 80.69x
elizabethton.com 1.02% 80.37x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 33.79% 19.50x
Memphis News 2.19% 15.30x
Southeast College Athletics 1.51% 14.26x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.55x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 11.94x
Mississippi News 9.25% 11.74x
Savannah Georgia News 7.29% 11.07x
North Carolina 14.44% 11.03x
Local & Travel England - North Midlands 0.05% 10.85x
Motorsports 1.13% 10.65x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female