Dstillery Audiences

TENNESSEE CLUSTER

Audience Size: 2.3 Million Devices

Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 52.54% 18.41x
Tennessee Volunteers Fans 40.77% 16.25x
Nashville Trip Planners 33.74% 12.07x
SEC Fans 29.88% 11.96x
South Carolina Gamecocks Fans 27.79% 11.30x
Cabin Rental Researchers 37.82% 11.19x
Country Music Fans 25.19% 10.78x
Atlanta United Fans 27.67% 10.77x
Tampa and St Petersburg Trip Planners 21.51% 9.39x
Myrtle Beach Trip Planners 25.11% 9.32x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location Composition Index
Belk 0.03% 4.01x
Buckle 0.27% 1.26x
Jos A. Bank Clothiers 0.24% 1.16x
American Eagle Outfitters 0.05% 1.14x
White House Black Market 0.30% 1.09x
Mens Wearhouse 0.38% 1.09x
Journeys 0.04% 1.05x
Talbots 0.03% 1.04x
The Childrens Place 0.07% 1.01x
Johnston and Murphy 0.41% 0.98x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is sportsradiownml.com.

Website Composition Index
sportsradiownml.com 1.26% 105.67x
islandinpigeonforge.com 1.26% 104.80x
smokymountainnavigator.com 2.01% 94.68x
timesnews.net 8.88% 92.20x
johnsoncitypress.com 7.13% 91.42x
hearthsidecabinrentals.com 3.55% 91.17x
dailypostathenian.com 1.01% 91.00x
elizabethton.com 1.05% 90.02x
stonybrooklodging.com 2.05% 89.88x
wdef.com 3.97% 89.67x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity Composition Index
Tennessee News 30.14% 19.62x
Memphis News 2.22% 14.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.62x
Southeast College Athletics 1.68% 13.41x
South Carolina Travel 0.13% 11.19x
Local & Travel England - North Midlands 0.04% 10.85x
Mississippi News 7.49% 10.84x
North Carolina 13.05% 10.62x
Motorsports 1.16% 10.17x
Kentucky News 18.85% 10.14x
Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female