Explore the Tennessee Cluster Audience
Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 800.6 thousand unique devices whose actions qualify for the Tennessee Cluster audience.
INTERESTS
The Tennessee Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennessee Cluster audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 42.88% | 25.17x |
| Tennessee Volunteers Fans | 50.47% | 14.82x |
| Readers of Panamanian Content | 30.66% | 12.83x |
| Myrtle Beach Trip Planners | 22.51% | 11.07x |
| Tiny Home Researchers | 20.52% | 11.02x |
| Smoky Mountains Trip Planners | 27.10% | 10.83x |
| Smokie Mountain Trip Planner | 36.15% | 10.47x |
| Retired Government Employees | 4.31% | 10.36x |
| Asheville Trip Planners | 14.35% | 10.36x |
| Georgia Activities Researchers | 16.12% | 9.96x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Interest attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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APPAREL RETAILERS
The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 2.10x |
| Maurices | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Location attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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WEBSITES
The Tennessee Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennessee Cluster audience is wivk.com.
| Website | Composition | Index |
| wivk.com | 1.71% | 157.53x |
| chattanoogan.com | 2.45% | 145.92x |
| newstalk987.com | 2.48% | 124.80x |
| wrcbtv.com | 2.39% | 124.35x |
| newportplaintalk.com | 1.21% | 124.32x |
| citizentribune.com | 3.16% | 121.65x |
| heraldcourier.com | 5.50% | 119.37x |
| oakridger.com | 1.68% | 116.47x |
| johnsoncitypress.com | 13.09% | 116.24x |
| themountainpress.com | 1.35% | 115.35x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Web attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.
| Content Affinity | Composition | Index |
| Tennessee News | 29.48% | 30.90x |
| Memphis News | 3.58% | 20.72x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.26% | 16.86x |
| Motorsports | 0.21% | 11.27x |
| Beach Vacations | 0.02% | 9.74x |
| North Carolina | 8.63% | 9.57x |
| Alabama News | 23.93% | 9.45x |
| Farming & Agriculture | 0.10% | 9.29x |
| Mississippi News | 5.02% | 8.79x |
| Assorted Topics (Viral Media, Paid Traffic) | 6.75% | 8.76x |
Composition Percentage:
The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.
Index: A comparison of the Tennessee Cluster audience to the internet population.
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DEMOGRAPHICS
The Tennessee Cluster audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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