TENNESSEE CLUSTER

Audience Size: 2.8 Million Devices

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Explore the Tennessee Cluster Audience

Below you'll find more information about the Tennessee Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tennessee Cluster audience.

INTERESTS

The Tennessee Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee Cluster audience is Smoky Mountains Trip Planners.

Interest	Composition	Index
Smoky Mountains Trip Planners	46.70%	17.41x
Tennessee Volunteers Fans	42.26%	15.43x
Nashville Trip Planners	32.12%	11.98x
SEC Fans	30.18%	11.90x
Country Music Fans	26.32%	11.54x
South Carolina Gamecocks Fans	26.41%	11.44x
Atlanta United Fans	26.49%	10.83x
Smokie Mountain Trip Planner	35.96%	10.03x
Nashville Activity Researchers	20.04%	9.91x
Tampa and St Petersburg Trip Planners	20.34%	9.26x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Interest attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

APPAREL RETAILERS

The Tennessee Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee Cluster audience is Belk.

Location	Composition	Index
Belk	0.01%	4.29x
American Eagle Outfitters	0.02%	3.15x
Old Navy	0.03%	1.98x
The Childrens Place	0.02%	1.78x
Journeys	0.02%	1.60x
Maurices	0.02%	1.55x
LOFT	0.01%	1.49x
Carhartt	0.21%	1.27x
Victoria's Secret	0.01%	1.05x
Mens Wearhouse	0.01%	0.91x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Location attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

WEBSITES

The Tennessee Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee Cluster audience is hearthsidecabinrentals.com.

Website	Composition	Index
hearthsidecabinrentals.com	1.23%	63.19x
oakridger.com	2.24%	61.07x
johnsoncitypress.com	7.11%	58.25x
timesnews.net	7.63%	58.07x
yourcabin.com	1.69%	57.75x
citizentribune.com	2.83%	57.71x
wdef.com	8.40%	57.52x
chattanoogafun.com	2.25%	55.09x
chattanoogan.com	9.01%	53.50x
therogersvillereview.com	1.02%	53.41x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Web attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee Cluster audience is Tennessee News.

Content Affinity	Composition	Index
Tennessee News	40.83%	17.10x
Memphis News	2.73%	15.72x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	14.10x
Southeast College Athletics	0.80%	12.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	12.25x
Right Wing Blogs - Political Activism	0.18%	10.60x
Environmental Conservation	0.05%	10.47x
Cars, Travel & Food	0.02%	10.21x
Mississippi News	11.61%	10.00x
Motorsports	0.90%	9.69x

Composition Percentage: The overlap percentage between the Tennessee Cluster audience and the Content Affinity attribute.

Index: A comparison of the Tennessee Cluster audience to the internet population.

DEMOGRAPHICS

The Tennessee Cluster audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female