TENNESSEE NEWS

Audience Size: 2.3 Million Devices

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Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee News audience.

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest	Composition	Index
Nashville Trip Planners	45.47%	17.38x
Nashville Activity Researchers	23.63%	15.54x
Country Music Fans	30.10%	15.18x
Liberal News Readers	22.10%	13.48x
South Carolina Gamecocks Fans	25.35%	12.82x
Tampa and St Petersburg Trip Planners	22.73%	12.64x
Smoky Mountains Trip Planners	30.38%	12.43x
Financial Business Intelligence Researchers	20.32%	11.92x
Law Enforcement Officers	24.25%	11.75x
TV Advertising Professionals	19.96%	11.69x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.

Index: A comparison of the Tennessee News audience to the internet population.

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Gymboree.

Location	Composition	Index
Gymboree	0.01%	1.50x
Chicos	0.01%	1.33x
American Eagle Outfitters	0.01%	1.25x
Carhartt	0.16%	1.22x
Express	0.02%	1.22x
Lane Bryant	0.01%	1.14x
Maurices	0.02%	1.09x
Banana Republic	0.01%	1.02x
White House Black Market	0.01%	1.01x
Old Navy	0.02%	1.01x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.

Index: A comparison of the Tennessee News audience to the internet population.

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is williamsonherald.com.

Website	Composition	Index
williamsonherald.com	1.41%	65.81x
coacht.com	1.53%	62.21x
tullahomanews.com	1.05%	60.47x
manchestertimes.com	1.16%	60.32x
theleafchronicle.com	3.53%	58.44x
columbiadailyherald.com	3.61%	58.24x
tn.gov	3.29%	57.20x
wilsonpost.com	1.48%	56.63x
crossville-chronicle.com	1.02%	56.47x
gallatinnews.com	1.15%	55.91x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.

Index: A comparison of the Tennessee News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.35%	24.19x
Tennessee Cluster	27.81%	20.55x
Assorted Topics (Viral Media, Paid Traffic)	0.01%	18.78x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.03%	15.35x
Online Ticket Buyers	2.49%	15.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.02%	14.32x
Mississippi News	10.74%	13.04x
Natural & Healthy Living Researchers	0.26%	12.31x
Central California Cluster	2.56%	11.79x
Right Wing Blogs - Political Activism	0.08%	11.70x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.

Index: A comparison of the Tennessee News audience to the internet population.

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female