Dstillery Audiences

TENNESSEE NEWS

Audience Size: 3.4 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 41.73% 16.01x
Country Music Fans 27.49% 12.99x
Smoky Mountains Trip Planners 29.61% 11.81x
Nashville Activity Researchers 21.80% 11.05x
Tennessee Volunteers Fans 29.43% 10.97x
South State Fair Visitors 38.92% 10.71x
South Carolina Gamecocks Fans 23.88% 10.43x
Liberal News Readers 20.26% 10.30x
SEC Fans 25.03% 10.06x
Tampa and St Petersburg Trip Planners 20.22% 10.06x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.82x
Maurices 0.02% 1.37x
Mens Wearhouse 0.01% 1.21x
Carhartt 0.20% 1.12x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is tpac.org.

Website Composition Index
tpac.org 1.47% 57.14x
williamsonherald.com 1.35% 55.41x
coacht.com 1.59% 54.59x
hendersonvillestandard.com 1.15% 53.51x
manchestertimes.com 1.39% 51.70x
tullahomanews.com 1.13% 51.40x
gallatinnews.com 1.26% 50.13x
tn.gov 7.68% 49.85x
columbiadailyherald.com 3.99% 48.36x
wilsonpost.com 1.64% 48.36x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.45% 20.34x
Tennessee Cluster 36.10% 17.34x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 13.41x
Mississippi News 11.73% 10.79x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 10.71x
Right Wing Blogs - Political Activism 0.19% 10.47x
Local & Travel England - North Midlands 0.05% 10.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.36x
Southeast College Athletics 0.67% 10.00x
Environmental Conservation 0.05% 9.91x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female