Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.1 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 40.10% 17.38x
Country Music Fans 25.79% 12.26x
Tennessee Volunteers Fans 24.24% 12.05x
Smoky Mountains Trip Planners 25.85% 11.41x
Nashville Activity Researchers 20.57% 10.78x
South Carolina Gamecocks Fans 20.97% 9.85x
SEC Fans 19.89% 9.85x
Tampa and St Petersburg Trip Planners 19.20% 9.52x
Liberal News Readers 18.57% 9.31x
Southeastern Voters 20.96% 9.21x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.03% 2.26x
Mens Wearhouse 0.60% 1.32x
Buckle 0.19% 1.24x
Jos A. Bank Clothiers 0.33% 1.21x
Chicos 0.08% 1.20x
Gymboree 0.06% 1.18x
Ann Taylor 0.03% 1.16x
Talbots 0.05% 1.14x
White House Black Market 0.22% 1.10x
Michael Kors 0.05% 1.06x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is williamsonherald.com.

Website Composition Index
williamsonherald.com 1.26% 100.80x
lebanondemocrat.com 1.89% 97.31x
coolspringsgalleria.com 1.36% 97.09x
coacht.com 1.76% 96.56x
tpac.org 4.40% 93.45x
parksathome.com 1.30% 92.24x
nashvillesmls.com 2.94% 91.60x
clarksvillenow.com 2.74% 90.45x
realtracs.com 2.09% 88.59x
columbiadailyherald.com 1.97% 88.27x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.85% 21.32x
Tennessee Cluster 29.21% 16.72x
Mississippi News 8.12% 10.28x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 9.69x
Southeast College Athletics 1.82% 9.37x
Kentucky News 20.61% 8.68x
Assorted Topics (Viral Media, Paid Traffic) 7.52% 8.42x
Alabama News 26.44% 8.09x
Assorted Topics (Viral Media, Paid Traffic) 0.07% 7.36x
South Carolina Travel 0.17% 7.35x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female