TENNESSEE NEWS

Audience Size: 3.5 Million Devices

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Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Tennessee News audience.

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest	Composition	Index
Nashville Trip Planners	38.88%	15.58x
Country Music Fans	27.28%	12.54x
South State Fair Visitors	39.95%	11.74x
Smoky Mountains Trip Planners	27.03%	10.95x
South Carolina Gamecocks Fans	24.13%	10.75x
Nashville Activity Researchers	21.46%	10.57x
Tennessee Volunteers Fans	27.60%	10.35x
Tampa and St Petersburg Trip Planners	20.88%	10.06x
Liberal News Readers	20.86%	9.86x
SEC Fans	24.56%	9.83x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.

Index: A comparison of the Tennessee News audience to the internet population.

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.61x
Lane Bryant	0.01%	1.38x
Jos A. Bank Clothiers	0.01%	1.25x
Carhartt	0.18%	1.18x
The Childrens Place	0.02%	1.16x
LOFT	0.02%	1.15x
American Eagle Outfitters	0.02%	1.08x
Old Navy	0.02%	1.01x
Aeropostale	0.01%	1.00x
White House Black Market	0.01%	0.90x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.

Index: A comparison of the Tennessee News audience to the internet population.

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is nashvillesmls.com.

Website	Composition	Index
nashvillesmls.com	1.02%	56.80x
tpac.org	1.91%	55.41x
williamsonherald.com	1.16%	53.95x
manchestertimes.com	1.31%	51.75x
coacht.com	1.89%	51.65x
gallatinnews.com	1.20%	51.48x
tullahomanews.com	1.08%	50.92x
hendersonvillestandard.com	1.17%	50.80x
nashvillesymphony.org	1.03%	50.62x
wilsonpost.com	1.50%	50.60x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.

Index: A comparison of the Tennessee News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.19%	19.49x
Tennessee Cluster	32.57%	16.68x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	11.33x
Mississippi News	10.87%	11.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.04%	10.51x
Local & Travel England - North Midlands	0.05%	10.35x
Southeast College Athletics	0.79%	9.60x
Right Wing Blogs - Political Activism	0.21%	9.52x
Fox News Content Consumers	7.24%	9.09x
Kentucky News	24.11%	9.01x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.

Index: A comparison of the Tennessee News audience to the internet population.

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female