Explore the Tennessee News Audience
Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Tennessee News audience.
INTERESTS
The Tennessee News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 56.76% | 35.45x |
| Nashville Activity Researchers | 9.38% | 29.13x |
| Financial Business Intelligence Researchers | 11.74% | 13.86x |
| Smoky Mountains Trip Planners | 26.89% | 13.18x |
| TV Advertising Professionals | 8.98% | 12.68x |
| Drama Show Watchers | 9.66% | 12.64x |
| Vacation Rental Accommodation Researchers | 7.31% | 12.61x |
| Advertising Professionals | 11.12% | 12.53x |
| Breast Cancer Fund Raisers | 6.35% | 11.48x |
| South State Fair Visitors | 47.16% | 11.38x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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APPAREL RETAILERS
The Tennessee News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennessee News audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 2.59x |
| Jos A. Bank Clothiers | 0.01% | 1.79x |
| Chicos | 0.02% | 1.52x |
| Old Navy | 0.03% | 1.47x |
| J. Crew | 0.01% | 1.44x |
| LOFT | 0.02% | 1.41x |
| Lululemon | 0.01% | 1.17x |
| Mens Wearhouse | 0.01% | 1.13x |
| Buckle | 0.02% | 1.08x |
| Journeys | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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WEBSITES
The Tennessee News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennessee News audience is coacht.com.
| Website | Composition | Index |
| coacht.com | 1.31% | 107.86x |
| lebanondemocrat.com | 1.08% | 105.63x |
| columbiadailyherald.com | 3.18% | 94.68x |
| wgnsradio.com | 5.12% | 92.70x |
| clarksvillenow.com | 8.47% | 89.76x |
| lsn.com | 3.29% | 86.26x |
| tullahomanews.com | 1.80% | 84.16x |
| theleafchronicle.com | 6.79% | 83.19x |
| crossville-chronicle.com | 1.48% | 81.91x |
| wkrn.com | 56.23% | 78.46x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennessee News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.61% | 44.07x |
| Memphis News | 4.45% | 24.25x |
| Tennessee Cluster | 27.37% | 23.63x |
| Ohio Universities | 2.26% | 16.14x |
| Northern California Cluster | 6.85% | 13.62x |
| Mississippi News | 7.53% | 12.26x |
| Beach Vacations | 0.05% | 12.20x |
| Florida Naples News Cluster | 4.42% | 12.17x |
| New Jersey Travel Location Cluster | 2.95% | 11.57x |
| Assorted Topics (Viral Media, Paid Traffic) | 12.68% | 11.50x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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DEMOGRAPHICS
The Tennessee News audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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