Dstillery Audiences

TENNESSEE NEWS

Audience Size: 3 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Country Music Fans.

Interest Composition Index
Country Music Fans 23.00% 26.01x
Nashville Trip Planners 31.71% 25.88x
Liberal News Readers 14.29% 22.10x
Law Enforcement Officers 20.91% 19.72x
South Carolina Gamecocks Fans 21.25% 18.60x
TV Advertising Professionals 10.45% 18.55x
Atlanta United Fans 20.56% 17.91x
Nashville Activity Researchers 13.24% 17.78x
SEC Fans 23.34% 17.71x
Black Friday Deal Shoppers 21.95% 17.62x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.01% 3.72x
Old Navy 0.07% 2.36x
Maurices 0.04% 1.95x
American Eagle Outfitters 0.01% 1.66x
Chicos 0.01% 1.31x
White House Black Market 0.01% 1.30x
Victoria's Secret 0.02% 1.28x
The Childrens Place 0.01% 1.24x
Carhartt 0.11% 0.52x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is tpac.org.

Website Composition Index
tpac.org 1.21% 51.25x
williamsonherald.com 1.51% 49.33x
coacht.com 1.46% 48.53x
tullahomanews.com 1.33% 45.23x
hendersonvillestandard.com 1.17% 45.03x
tn.gov 6.54% 44.44x
manchestertimes.com 1.44% 44.00x
wilsonpost.com 2.03% 43.71x
gallatinnews.com 1.30% 43.60x
columbiadailyherald.com 4.04% 43.11x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.90% 26.71x
Tennessee Cluster 32.29% 25.28x
Central California Cluster 4.32% 19.87x
Assorted Topics (Power Trains, Drones, Web Design) 0.78% 17.75x
Northern California Cluster 8.99% 16.45x
Assorted Topics (Freebies, Gardens, Jewelry) 8.85% 16.32x
Australia & New Zealand Media 1.70% 15.49x
Fox News Content Consumers 8.71% 14.70x
Mississippi News 11.26% 14.66x
Middle East News 2.97% 14.59x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female