Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 48.21% 16.45x
Nashville Activity Researchers 24.21% 15.66x
Country Music Fans 30.29% 14.60x
Liberal News Readers 23.35% 13.38x
Tampa and St Petersburg Trip Planners 23.70% 12.75x
South Carolina Gamecocks Fans 25.98% 12.49x
Financial Business Intelligence Researchers 21.75% 12.47x
TV Advertising Professionals 20.50% 12.09x
Law Enforcement Officers 25.76% 11.91x
Advertising Professionals 20.55% 11.88x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.45x
Carhartt 0.07% 1.12x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is williamsonherald.com.

Website Composition Index
williamsonherald.com 1.49% 73.41x
coacht.com 1.70% 66.86x
manchestertimes.com 1.19% 66.70x
theleafchronicle.com 3.77% 65.15x
columbiadailyherald.com 3.67% 64.89x
williamsonsource.com 1.11% 64.50x
tullahomanews.com 1.07% 64.11x
hendersonvillestandard.com 1.17% 63.91x
tn.gov 3.14% 62.22x
wilsonpost.com 1.66% 62.04x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.35% 23.18x
Tennessee Cluster 27.60% 19.68x
Online Ticket Buyers 1.79% 16.29x
Beach Vacations 0.27% 14.35x
Natural & Healthy Living Researchers 0.17% 12.55x
Mississippi News 10.29% 12.30x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 11.78x
Central California Cluster 2.17% 11.55x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 11.39x
Northern California Cluster 7.11% 11.04x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male