TENNESSEE NEWS

Audience Size: 2.2 Million Devices

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Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennessee News audience.

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest	Composition	Index
Nashville Trip Planners	48.66%	20.05x
Country Music Fans	19.12%	12.12x
Tennessee Titans Fans	18.45%	11.44x
Southeastern Voters	22.15%	9.49x
Liberal News Readers	12.30%	9.02x
Tampa and St Petersburg Trip Planners	13.59%	8.52x
South Carolina Gamecocks Fans	13.84%	8.46x
TV Advertising Professionals	12.71%	7.88x
Cabin Rental Researchers	21.85%	7.75x
Financial News Readers	10.93%	7.71x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.

Index: A comparison of the Tennessee News audience to the internet population.

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location	Composition	Index
Belk	0.03%	2.10x
American Apparel	0.03%	1.38x
Carhartt	0.22%	1.34x
Aeropostale	0.03%	1.25x
Chicos	0.03%	0.96x
Brooks Brothers	0.02%	0.95x
Lane Bryant	0.03%	0.95x
J. Crew	0.02%	0.94x
Urban Outfitters	0.03%	0.86x
Old Navy	0.04%	0.85x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.

Index: A comparison of the Tennessee News audience to the internet population.

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is tennessee.gov.

Website	Composition	Index
tennessee.gov	1.77%	167.84x
ticketsnashville.com	0.58%	160.33x
ascendamphitheater.com	2.03%	156.87x
manchestertimes.com	0.42%	156.86x
williamsonherald.com	1.05%	153.55x
williamsoncountyfair.org	0.54%	152.48x
taylorsince1909.com	0.53%	152.43x
marathonmusicworks.com	0.89%	151.40x
coolspringsgalleria.com	1.44%	148.38x
thegamenashville.com	0.76%	146.52x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.

Index: A comparison of the Tennessee News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.76%	29.20x
Tennessee Cluster	23.47%	23.00x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.16%	12.07x
Mississippi News	5.32%	11.43x
Southeast College Athletics	1.70%	11.40x
Kentucky News	11.58%	9.33x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.20%	9.21x
Local & Travel England - North Midlands	0.02%	8.86x
Alabama News	15.38%	8.79x
South Carolina Travel	0.33%	8.53x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.

Index: A comparison of the Tennessee News audience to the internet population.

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999