Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 50.27% 13.25x
Smoky Mountains Trip Planners 30.44% 12.17x
Country Music Fans 37.16% 11.98x
South Carolina Gamecocks Fans 24.90% 11.25x
Nashville Activity Researchers 30.36% 11.16x
SEC Fans 27.11% 10.32x
Liberal News Readers 26.81% 10.20x
Atlanta United Fans 23.81% 10.17x
Tennessee Volunteers Fans 30.82% 9.86x
Tampa and St Petersburg Trip Planners 27.58% 9.56x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.53x
American Eagle Outfitters 0.02% 1.52x
Talbots 0.01% 1.50x
J. Crew 0.01% 1.50x
Michael Kors 0.01% 1.39x
Carhartt 0.24% 1.31x
The Childrens Place 0.02% 1.24x
Old Navy 0.03% 1.23x
Maurices 0.03% 1.18x
Chicos 0.02% 1.17x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is tpac.org.

Website Composition Index
tpac.org 1.02% 70.87x
williamsonherald.com 1.64% 66.67x
tullahomanews.com 1.35% 61.70x
hendersonvillestandard.com 1.43% 61.67x
tn.gov 5.60% 61.14x
manchestertimes.com 1.51% 60.16x
wilsonpost.com 1.98% 60.13x
coacht.com 1.97% 59.94x
gallatinnews.com 1.47% 58.85x
williamsonsource.com 2.02% 56.56x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 4.00% 21.21x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 18.90x
Tennessee Cluster 34.65% 17.90x
Online Ticket Buyers 4.06% 11.69x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 11.61x
Local & Travel England - North Midlands 0.07% 11.60x
Mississippi News 13.51% 11.34x
Right Wing Blogs - Political Activism 0.12% 11.00x
Southeast College Athletics 0.56% 10.11x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.07% 10.06x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female