Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.3 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 45.47% 17.38x
Nashville Activity Researchers 23.63% 15.54x
Country Music Fans 30.10% 15.18x
Liberal News Readers 22.10% 13.48x
South Carolina Gamecocks Fans 25.35% 12.82x
Tampa and St Petersburg Trip Planners 22.73% 12.64x
Smoky Mountains Trip Planners 30.38% 12.43x
Financial Business Intelligence Researchers 20.32% 11.92x
Law Enforcement Officers 24.25% 11.75x
TV Advertising Professionals 19.96% 11.69x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.50x
Chicos 0.01% 1.33x
American Eagle Outfitters 0.01% 1.25x
Carhartt 0.16% 1.22x
Express 0.02% 1.22x
Lane Bryant 0.01% 1.14x
Maurices 0.02% 1.09x
Banana Republic 0.01% 1.02x
White House Black Market 0.01% 1.01x
Old Navy 0.02% 1.01x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is williamsonherald.com.

Website Composition Index
williamsonherald.com 1.41% 65.81x
coacht.com 1.53% 62.21x
tullahomanews.com 1.05% 60.47x
manchestertimes.com 1.16% 60.32x
theleafchronicle.com 3.53% 58.44x
columbiadailyherald.com 3.61% 58.24x
tn.gov 3.29% 57.20x
wilsonpost.com 1.48% 56.63x
crossville-chronicle.com 1.02% 56.47x
gallatinnews.com 1.15% 55.91x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.35% 24.19x
Tennessee Cluster 27.81% 20.55x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 18.78x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 15.35x
Online Ticket Buyers 2.49% 15.17x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 14.32x
Mississippi News 10.74% 13.04x
Natural & Healthy Living Researchers 0.26% 12.31x
Central California Cluster 2.56% 11.79x
Right Wing Blogs - Political Activism 0.08% 11.70x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female