Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.5 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 49.60% 14.97x
Country Music Fans 33.99% 13.30x
South Carolina Gamecocks Fans 31.14% 11.70x
Tampa and St Petersburg Trip Planners 28.40% 10.87x
Smoky Mountains Trip Planners 31.75% 10.63x
Nashville Activity Researchers 30.68% 10.39x
South State Fair Visitors 41.46% 10.29x
Atlanta United Fans 29.53% 10.18x
Tennessee Volunteers Fans 31.08% 10.14x
Liberal News Readers 28.49% 9.99x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.02% 3.27x
Buckle 0.04% 1.29x
Carhartt 0.30% 1.28x
Bonobos 0.01% 1.28x
Jos A. Bank Clothiers 0.03% 1.09x
Chicos 0.04% 1.08x
Hollister 0.03% 1.04x
American Apparel 0.02% 1.04x
American Eagle Outfitters 0.04% 1.03x
Dressbarn 0.02% 0.98x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is nashvillesmls.com.

Website Composition Index
nashvillesmls.com 1.78% 79.33x
tpac.org 3.26% 76.89x
gallatinnews.com 1.08% 76.31x
williamsonherald.com 1.22% 76.22x
coacht.com 2.35% 73.45x
clarksvillenow.com 3.28% 72.81x
hendersonvillestandard.com 1.03% 72.66x
manchestertimes.com 1.50% 71.90x
columbiadailyherald.com 3.44% 71.26x
fbhealthplans.com 1.08% 70.98x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.22% 22.54x
Tennessee Cluster 30.46% 19.47x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 13.52x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 13.38x
Mississippi News 10.69% 13.25x
Local & Travel England - North Midlands 0.06% 11.80x
Southeast College Athletics 1.15% 11.45x
Kentucky News 22.87% 10.99x
Environmental Conservation 0.06% 10.96x
Fox News Content Consumers 8.81% 10.81x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female