Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.3 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 47.60% 16.23x
Nashville Activity Researchers 25.99% 15.48x
Country Music Fans 31.55% 14.29x
Liberal News Readers 24.59% 13.04x
Tampa and St Petersburg Trip Planners 24.61% 12.54x
South Carolina Gamecocks Fans 27.27% 12.19x
Financial Business Intelligence Researchers 22.99% 12.00x
Advertising Professionals 21.15% 11.68x
TV Advertising Professionals 21.25% 11.68x
Law Enforcement Officers 26.95% 11.66x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.02% 3.19x
Jos A. Bank Clothiers 0.02% 1.38x
American Eagle Outfitters 0.02% 1.25x
H&M 0.01% 1.17x
Chicos 0.02% 1.16x
Carhartt 0.22% 1.16x
Maurices 0.03% 1.10x
Lane Bryant 0.02% 1.08x
Gymboree 0.01% 0.99x
Hollister 0.01% 0.98x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is lebanondemocrat.com.

Website Composition Index
lebanondemocrat.com 1.05% 73.29x
williamsonherald.com 1.51% 72.70x
coacht.com 1.54% 68.95x
manchestertimes.com 1.18% 66.51x
tullahomanews.com 1.18% 64.04x
columbiadailyherald.com 3.74% 62.32x
hendersonvillestandard.com 1.36% 61.09x
wilsonpost.com 1.68% 61.09x
tn.gov 2.80% 60.26x
williamsonsource.com 1.39% 60.12x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.36% 21.99x
Tennessee Cluster 29.01% 19.33x
Online Ticket Buyers 1.63% 14.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 14.13x
Beach Vacations 0.27% 13.75x
Natural & Healthy Living Researchers 0.18% 12.56x
Mississippi News 10.37% 11.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 11.77x
Environmental Conservation 0.05% 11.44x
Motorsports 0.58% 11.04x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male