Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.2 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 42.24% 22.85x
Country Music Fans 20.03% 15.07x
Tennessee Volunteers Fans 21.58% 14.73x
Smoky Mountains Trip Planners 24.55% 13.67x
Nashville Activity Researchers 19.77% 13.33x
Tennessee Titans Fans 16.88% 12.07x
SEC Fans 16.51% 11.48x
Southeastern Voters 20.12% 11.42x
South Carolina Gamecocks Fans 16.43% 11.03x
Tampa and St Petersburg Trip Planners 15.08% 10.91x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.43% 1.31x
Jos A. Bank Clothiers 0.25% 1.22x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is ascendamphitheater.com.

Website Composition Index
ascendamphitheater.com 1.17% 139.45x
williamsonherald.com 1.28% 130.22x
coolspringsgalleria.com 1.44% 125.41x
lebanondemocrat.com 1.99% 119.89x
tpac.org 4.73% 119.02x
parksathome.com 1.28% 117.91x
nashvillesmls.com 2.90% 117.64x
coacht.com 2.06% 117.23x
clarksvillenow.com 3.36% 113.58x
williamsonmedicalcenter.org 1.33% 111.75x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.62% 26.65x
Tennessee Cluster 25.08% 20.91x
Mississippi News 6.36% 11.41x
Southeast College Athletics 1.96% 10.66x
Assorted Topics (Viral Media, Paid Traffic) 5.00% 10.31x
Kentucky News 15.49% 9.62x
Alabama News 19.74% 9.13x
Online Ticket Buyers 8.97% 8.06x
North Carolina News 9.51% 7.36x
Celebrity Gossip 1.57% 7.22x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female