Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.3 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 43.70% 17.21x
Tennessee Volunteers Fans 24.89% 12.96x
Country Music Fans 25.81% 12.87x
Smoky Mountains Trip Planners 26.92% 11.60x
Nashville Activity Researchers 21.52% 11.43x
SEC Fans 20.81% 10.77x
South Carolina Gamecocks Fans 20.57% 10.76x
Liberal News Readers 18.36% 10.15x
Tampa and St Petersburg Trip Planners 19.95% 10.11x
Tennessee Titans Fans 18.77% 10.04x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.03% 2.84x
Buckle 0.27% 1.33x
Mens Wearhouse 0.57% 1.32x
Jos A. Bank Clothiers 0.31% 1.20x
Chicos 0.07% 1.17x
Express Outlets 0.01% 1.15x
White House Black Market 0.29% 1.14x
Brooks Brothers 0.03% 1.12x
American Eagle Outfitters 0.10% 1.04x
Gymboree 0.06% 1.03x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is williamsonherald.com.

Website Composition Index
williamsonherald.com 1.29% 85.76x
lebanondemocrat.com 1.73% 84.58x
realtracs.com 1.74% 83.92x
coolspringsgalleria.com 1.21% 82.87x
coacht.com 1.61% 81.49x
parksathome.com 1.19% 79.65x
tpac.org 3.91% 79.54x
clarksvillenow.com 2.25% 79.28x
nashvillesmls.com 2.69% 78.63x
columbiadailyherald.com 2.31% 74.70x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.89% 23.23x
Tennessee Cluster 28.36% 18.18x
Mississippi News 8.07% 11.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 11.12x
Southeast College Athletics 1.70% 10.63x
Kentucky News 19.19% 9.70x
Assorted Topics (Viral Media, Paid Traffic) 7.08% 9.29x
Local & Travel England - North Midlands 0.03% 8.93x
Alabama News 25.76% 8.81x
South Carolina Travel 0.17% 8.71x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female