TENNESSEE NEWS

Audience Size: 2.8 Million Devices

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Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tennessee News audience.

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest	Composition	Index
Nashville Trip Planners	44.68%	17.47x
Country Music Fans	31.31%	13.50x
South Carolina Gamecocks Fans	26.71%	11.86x
Nashville Activity Researchers	23.77%	11.45x
Smoky Mountains Trip Planners	30.53%	11.36x
South State Fair Visitors	41.37%	11.22x
Tennessee Volunteers Fans	28.32%	11.18x
Tampa and St Petersburg Trip Planners	24.14%	11.07x
Liberal News Readers	21.71%	11.03x
Atlanta United Fans	26.63%	10.69x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.

Index: A comparison of the Tennessee News audience to the internet population.

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location	Composition	Index
Belk	0.03%	3.18x
Carhartt	0.34%	1.40x
Buckle	0.04%	1.32x
Jos A. Bank Clothiers	0.03%	1.25x
Chicos	0.04%	1.21x
The Childrens Place	0.06%	1.14x
Talbots	0.02%	1.11x
Hollister	0.03%	1.04x
White House Black Market	0.04%	1.04x
American Eagle Outfitters	0.04%	1.01x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.

Index: A comparison of the Tennessee News audience to the internet population.

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is lebanondemocrat.com.

Website	Composition	Index
lebanondemocrat.com	1.03%	93.41x
williamsonherald.com	1.14%	90.70x
gallatinnews.com	1.12%	83.88x
nashvillesmls.com	1.88%	83.17x
clarksvillenow.com	3.12%	80.77x
tpac.org	3.52%	80.52x
columbiadailyherald.com	3.11%	79.41x
coacht.com	2.33%	79.22x
manchestertimes.com	1.31%	78.17x
wilsonpost.com	1.27%	76.80x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.

Index: A comparison of the Tennessee News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.40%	22.91x
Tennessee Cluster	29.58%	19.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	13.62x
Mississippi News	9.00%	13.07x
Assorted Topics (Viral Media, Paid Traffic)	0.09%	11.20x
Kentucky News	21.30%	10.96x
Southeast College Athletics	1.22%	10.84x
Local & Travel England - North Midlands	0.04%	10.83x
Assorted Topics (Viral Media, Paid Traffic)	8.67%	10.52x
Right Wing Blogs - Political Activism	0.91%	10.19x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.

Index: A comparison of the Tennessee News audience to the internet population.

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female