Dstillery Audiences

TENNESSEE NEWS

Audience Size: 3.5 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 38.88% 15.58x
Country Music Fans 27.28% 12.54x
South State Fair Visitors 39.95% 11.74x
Smoky Mountains Trip Planners 27.03% 10.95x
South Carolina Gamecocks Fans 24.13% 10.75x
Nashville Activity Researchers 21.46% 10.57x
Tennessee Volunteers Fans 27.60% 10.35x
Tampa and St Petersburg Trip Planners 20.88% 10.06x
Liberal News Readers 20.86% 9.86x
SEC Fans 24.56% 9.83x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Chicos.

Location Composition Index
Chicos 0.02% 1.61x
Lane Bryant 0.01% 1.38x
Jos A. Bank Clothiers 0.01% 1.25x
Carhartt 0.18% 1.18x
The Childrens Place 0.02% 1.16x
LOFT 0.02% 1.15x
American Eagle Outfitters 0.02% 1.08x
Old Navy 0.02% 1.01x
Aeropostale 0.01% 1.00x
White House Black Market 0.01% 0.90x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is nashvillesmls.com.

Website Composition Index
nashvillesmls.com 1.02% 56.80x
tpac.org 1.91% 55.41x
williamsonherald.com 1.16% 53.95x
manchestertimes.com 1.31% 51.75x
coacht.com 1.89% 51.65x
gallatinnews.com 1.20% 51.48x
tullahomanews.com 1.08% 50.92x
hendersonvillestandard.com 1.17% 50.80x
nashvillesymphony.org 1.03% 50.62x
wilsonpost.com 1.50% 50.60x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.19% 19.49x
Tennessee Cluster 32.57% 16.68x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 11.33x
Mississippi News 10.87% 11.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 10.51x
Local & Travel England - North Midlands 0.05% 10.35x
Southeast College Athletics 0.79% 9.60x
Right Wing Blogs - Political Activism 0.21% 9.52x
Fox News Content Consumers 7.24% 9.09x
Kentucky News 24.11% 9.01x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female