Explore the Tennessee News Audience
Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennessee News audience.
INTERESTS
The Tennessee News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 46.20% | 20.43x |
| Country Music Fans | 19.86% | 12.69x |
| Tennessee Volunteers Fans | 22.47% | 11.99x |
| Smoky Mountains Trip Planners | 25.06% | 11.42x |
| Tennessee Titans Fans | 18.68% | 11.03x |
| Liberal News Readers | 13.55% | 9.59x |
| Southeastern Voters | 21.59% | 9.50x |
| Tampa and St Petersburg Trip Planners | 15.60% | 8.98x |
| South Carolina Gamecocks Fans | 16.00% | 8.82x |
| SEC Fans | 17.11% | 8.78x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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APPAREL RETAILERS
The Tennessee News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennessee News audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 2.96x |
| Belk | 0.04% | 2.51x |
| Carhartt | 0.22% | 1.29x |
| Aeropostale | 0.04% | 1.29x |
| Lane Bryant | 0.04% | 1.20x |
| Chicos | 0.05% | 1.09x |
| Urban Outfitters | 0.04% | 1.08x |
| REI | 0.02% | 1.07x |
| Brooks Brothers | 0.03% | 1.01x |
| Ralph Lauren | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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WEBSITES
The Tennessee News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennessee News audience is tennessee.gov.
| Website | Composition | Index |
| tennessee.gov | 1.42% | 160.51x |
| ascendamphitheater.com | 1.73% | 151.09x |
| williamsonherald.com | 1.07% | 146.23x |
| coolspringsgalleria.com | 1.64% | 139.94x |
| wgnsradio.com | 1.14% | 138.57x |
| lebanondemocrat.com | 1.66% | 134.91x |
| nashvillesmls.com | 2.85% | 133.49x |
| parksathome.com | 1.24% | 132.81x |
| tpac.org | 4.28% | 132.81x |
| williamsonmedicalcenter.org | 1.32% | 128.48x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 3.85% | 28.49x |
| Tennessee Cluster | 23.67% | 22.34x |
| Mississippi News | 5.91% | 12.05x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 3.88% | 11.98x |
| Southeast College Athletics | 1.79% | 11.53x |
| Kentucky News | 12.77% | 9.75x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.20% | 9.60x |
| Local & Travel England - North Midlands | 0.03% | 9.53x |
| Alabama News | 16.64% | 9.13x |
| South Carolina Travel | 0.30% | 8.97x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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DEMOGRAPHICS
The Tennessee News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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