Dstillery Audiences

TENNESSEE NEWS

Audience Size: 1.5 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 14.89% 20.44x
Nashville Trip Planners 46.20% 17.23x
Tampa and St Petersburg Trip Planners 19.02% 14.57x
Liberal News Readers 15.82% 14.48x
Country Music Fans 23.92% 13.35x
Financial Business Intelligence Researchers 15.70% 12.72x
Law Enforcement Officers 21.84% 12.17x
Vacation Rental Accommodation Researchers 11.12% 12.13x
Smoky Mountains Trip Planners 25.61% 11.94x
Streaming Radio Listeners 16.75% 11.65x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.01% 2.18x
Chicos 0.02% 1.43x
American Eagle Outfitters 0.02% 1.35x
LOFT 0.02% 1.28x
Carhartt 0.21% 1.21x
Jos A. Bank Clothiers 0.01% 1.17x
Express 0.02% 1.12x
Gap 0.01% 1.09x
Lane Bryant 0.02% 1.04x
Buckle 0.02% 1.00x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is lebanondemocrat.com.

Website Composition Index
lebanondemocrat.com 1.04% 80.91x
coacht.com 1.65% 79.92x
wgnsradio.com 2.05% 77.66x
columbiadailyherald.com 3.85% 71.48x
wsmv.com 33.81% 66.87x
tullahomanews.com 1.40% 66.38x
clarksvillenow.com 7.90% 64.90x
lsn.com 2.95% 64.38x
crossville-chronicle.com 1.47% 61.65x
theleafchronicle.com 8.40% 60.59x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.42% 38.51x
Memphis News 3.57% 22.61x
Tennessee Cluster 25.59% 21.10x
Ohio Universities 3.42% 15.77x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 15.44x
Northern California Cluster 9.07% 14.39x
Beach Vacations 0.08% 13.79x
New Jersey Travel Location Cluster 4.43% 13.35x
Mississippi News 9.39% 13.19x
Florida Naples News Cluster 6.20% 13.12x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male