Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.3 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 46.90% 16.77x
Country Music Fans 31.77% 13.60x
Tennessee Volunteers Fans 29.21% 11.64x
Nashville Activity Researchers 25.89% 11.62x
South Carolina Gamecocks Fans 28.27% 11.49x
Smoky Mountains Trip Planners 32.12% 11.25x
Tampa and St Petersburg Trip Planners 25.29% 11.04x
Liberal News Readers 23.23% 10.94x
SEC Fans 26.75% 10.71x
Atlanta United Fans 27.38% 10.66x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.03% 2.84x
Buckle 0.32% 1.40x
Mens Wearhouse 0.45% 1.20x
White House Black Market 0.33% 1.16x
Jos A. Bank Clothiers 0.26% 1.16x
Chicos 0.05% 1.12x
Johnston and Murphy 0.48% 1.09x
Aeropostale 0.04% 0.97x
Talbots 0.03% 0.96x
American Eagle Outfitters 0.04% 0.93x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is realtracs.com.

Website Composition Index
realtracs.com 1.22% 108.04x
lebanondemocrat.com 1.36% 103.56x
williamsonherald.com 1.34% 101.68x
clarksvillenow.com 2.15% 95.49x
parksathome.com 1.00% 94.95x
gallatinnews.com 1.04% 93.02x
nashvillesmls.com 2.21% 92.16x
tpac.org 3.51% 89.94x
wilsonpost.com 1.28% 88.01x
manchestertimes.com 1.26% 87.32x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.67% 24.25x
Tennessee Cluster 29.81% 19.62x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 13.47x
Mississippi News 9.27% 13.41x
Southeast College Athletics 1.47% 11.72x
Local & Travel England - North Midlands 0.04% 11.43x
Kentucky News 21.02% 11.31x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 11.05x
Assorted Topics (Viral Media, Paid Traffic) 8.72% 10.75x
Right Wing Blogs - Political Activism 1.23% 9.88x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female