Explore the Tennessee News Audience
Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Tennessee News audience.
INTERESTS
The Tennessee News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennessee News audience is Country Music Fans.
| Interest | Composition | Index |
| Country Music Fans | 23.00% | 26.01x |
| Nashville Trip Planners | 31.71% | 25.88x |
| Liberal News Readers | 14.29% | 22.10x |
| Law Enforcement Officers | 20.91% | 19.72x |
| South Carolina Gamecocks Fans | 21.25% | 18.60x |
| TV Advertising Professionals | 10.45% | 18.55x |
| Atlanta United Fans | 20.56% | 17.91x |
| Nashville Activity Researchers | 13.24% | 17.78x |
| SEC Fans | 23.34% | 17.71x |
| Black Friday Deal Shoppers | 21.95% | 17.62x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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APPAREL RETAILERS
The Tennessee News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 3.72x |
| Old Navy | 0.07% | 2.36x |
| Maurices | 0.04% | 1.95x |
| American Eagle Outfitters | 0.01% | 1.66x |
| Chicos | 0.01% | 1.31x |
| White House Black Market | 0.01% | 1.30x |
| Victoria's Secret | 0.02% | 1.28x |
| The Childrens Place | 0.01% | 1.24x |
| Carhartt | 0.11% | 0.52x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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WEBSITES
The Tennessee News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennessee News audience is tpac.org.
| Website | Composition | Index |
| tpac.org | 1.21% | 51.25x |
| williamsonherald.com | 1.51% | 49.33x |
| coacht.com | 1.46% | 48.53x |
| tullahomanews.com | 1.33% | 45.23x |
| hendersonvillestandard.com | 1.17% | 45.03x |
| tn.gov | 6.54% | 44.44x |
| manchestertimes.com | 1.44% | 44.00x |
| wilsonpost.com | 2.03% | 43.71x |
| gallatinnews.com | 1.30% | 43.60x |
| columbiadailyherald.com | 4.04% | 43.11x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 2.90% | 26.71x |
| Tennessee Cluster | 32.29% | 25.28x |
| Central California Cluster | 4.32% | 19.87x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.78% | 17.75x |
| Northern California Cluster | 8.99% | 16.45x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 8.85% | 16.32x |
| Australia & New Zealand Media | 1.70% | 15.49x |
| Fox News Content Consumers | 8.71% | 14.70x |
| Mississippi News | 11.26% | 14.66x |
| Middle East News | 2.97% | 14.59x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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DEMOGRAPHICS
The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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