Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.2 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 48.66% 20.05x
Country Music Fans 19.12% 12.12x
Tennessee Titans Fans 18.45% 11.44x
Southeastern Voters 22.15% 9.49x
Liberal News Readers 12.30% 9.02x
Tampa and St Petersburg Trip Planners 13.59% 8.52x
South Carolina Gamecocks Fans 13.84% 8.46x
TV Advertising Professionals 12.71% 7.88x
Cabin Rental Researchers 21.85% 7.75x
Financial News Readers 10.93% 7.71x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.03% 2.10x
American Apparel 0.03% 1.38x
Carhartt 0.22% 1.34x
Aeropostale 0.03% 1.25x
Chicos 0.03% 0.96x
Brooks Brothers 0.02% 0.95x
Lane Bryant 0.03% 0.95x
J. Crew 0.02% 0.94x
Urban Outfitters 0.03% 0.86x
Old Navy 0.04% 0.85x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is tennessee.gov.

Website Composition Index
tennessee.gov 1.77% 167.84x
ticketsnashville.com 0.58% 160.33x
ascendamphitheater.com 2.03% 156.87x
manchestertimes.com 0.42% 156.86x
williamsonherald.com 1.05% 153.55x
williamsoncountyfair.org 0.54% 152.48x
taylorsince1909.com 0.53% 152.43x
marathonmusicworks.com 0.89% 151.40x
coolspringsgalleria.com 1.44% 148.38x
thegamenashville.com 0.76% 146.52x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.76% 29.20x
Tennessee Cluster 23.47% 23.00x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.16% 12.07x
Mississippi News 5.32% 11.43x
Southeast College Athletics 1.70% 11.40x
Kentucky News 11.58% 9.33x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.21x
Local & Travel England - North Midlands 0.02% 8.86x
Alabama News 15.38% 8.79x
South Carolina Travel 0.33% 8.53x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999