Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.2 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 43.78% 20.75x
Country Music Fans 19.42% 13.48x
Tennessee Volunteers Fans 22.70% 12.34x
Nashville Activity Researchers 20.83% 11.79x
Smoky Mountains Trip Planners 26.62% 11.60x
Tennessee Titans Fans 17.38% 11.46x
Liberal News Readers 13.79% 9.96x
Southeastern Voters 20.83% 9.94x
Tampa and St Petersburg Trip Planners 14.71% 9.73x
SEC Fans 17.00% 9.57x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Aeropostale.

Location Composition Index
Aeropostale 0.04% 1.81x
Express Outlets 0.01% 1.67x
Belk 0.02% 1.63x
REI 0.02% 1.41x
Carhartt 0.16% 1.28x
Jos A. Bank Clothiers 0.17% 1.26x
Mens Wearhouse 0.26% 1.24x
Chicos 0.05% 1.14x
Urban Outfitters 0.05% 1.04x
Lane Bryant 0.04% 0.99x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is ascendamphitheater.com.

Website Composition Index
ascendamphitheater.com 1.40% 153.44x
williamsonherald.com 1.09% 148.38x
coolspringsgalleria.com 1.44% 142.73x
lebanondemocrat.com 1.68% 135.80x
tpac.org 4.34% 135.43x
parksathome.com 1.18% 134.66x
nashvillesmls.com 2.73% 134.37x
williamsonmedicalcenter.org 1.30% 129.00x
coacht.com 2.11% 127.11x
columbiadailyherald.com 1.62% 125.30x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.49% 28.90x
Tennessee Cluster 23.64% 22.40x
Mississippi News 5.84% 12.16x
Assorted Topics (Viral Media, Paid Traffic) 4.04% 11.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 11.35x
Southeast College Athletics 1.87% 10.93x
Kentucky News 13.71% 10.02x
South Carolina Travel 0.25% 9.93x
Alabama News 17.45% 9.44x
Local & Travel England - North Midlands 0.02% 9.28x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male