Explore the Tennessee News Audience
Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Tennessee News audience.
INTERESTS
The Tennessee News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.
| Interest | Composition | Index |
| Nashville Trip Planners | 40.10% | 17.38x |
| Country Music Fans | 25.79% | 12.26x |
| Tennessee Volunteers Fans | 24.24% | 12.05x |
| Smoky Mountains Trip Planners | 25.85% | 11.41x |
| Nashville Activity Researchers | 20.57% | 10.78x |
| South Carolina Gamecocks Fans | 20.97% | 9.85x |
| SEC Fans | 19.89% | 9.85x |
| Tampa and St Petersburg Trip Planners | 19.20% | 9.52x |
| Liberal News Readers | 18.57% | 9.31x |
| Southeastern Voters | 20.96% | 9.21x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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APPAREL RETAILERS
The Tennessee News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 2.26x |
| Mens Wearhouse | 0.60% | 1.32x |
| Buckle | 0.19% | 1.24x |
| Jos A. Bank Clothiers | 0.33% | 1.21x |
| Chicos | 0.08% | 1.20x |
| Gymboree | 0.06% | 1.18x |
| Ann Taylor | 0.03% | 1.16x |
| Talbots | 0.05% | 1.14x |
| White House Black Market | 0.22% | 1.10x |
| Michael Kors | 0.05% | 1.06x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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WEBSITES
The Tennessee News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tennessee News audience is williamsonherald.com.
| Website | Composition | Index |
| williamsonherald.com | 1.26% | 100.80x |
| lebanondemocrat.com | 1.89% | 97.31x |
| coolspringsgalleria.com | 1.36% | 97.09x |
| coacht.com | 1.76% | 96.56x |
| tpac.org | 4.40% | 93.45x |
| parksathome.com | 1.30% | 92.24x |
| nashvillesmls.com | 2.94% | 91.60x |
| clarksvillenow.com | 2.74% | 90.45x |
| realtracs.com | 2.09% | 88.59x |
| columbiadailyherald.com | 1.97% | 88.27x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 3.85% | 21.32x |
| Tennessee Cluster | 29.21% | 16.72x |
| Mississippi News | 8.12% | 10.28x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.22% | 9.69x |
| Southeast College Athletics | 1.82% | 9.37x |
| Kentucky News | 20.61% | 8.68x |
| Assorted Topics (Viral Media, Paid Traffic) | 7.52% | 8.42x |
| Alabama News | 26.44% | 8.09x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.07% | 7.36x |
| South Carolina Travel | 0.17% | 7.35x |
Composition Percentage:
The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
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DEMOGRAPHICS
The Tennessee News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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