Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.8 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 44.68% 17.47x
Country Music Fans 31.31% 13.50x
South Carolina Gamecocks Fans 26.71% 11.86x
Nashville Activity Researchers 23.77% 11.45x
Smoky Mountains Trip Planners 30.53% 11.36x
South State Fair Visitors 41.37% 11.22x
Tennessee Volunteers Fans 28.32% 11.18x
Tampa and St Petersburg Trip Planners 24.14% 11.07x
Liberal News Readers 21.71% 11.03x
Atlanta United Fans 26.63% 10.69x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.03% 3.18x
Carhartt 0.34% 1.40x
Buckle 0.04% 1.32x
Jos A. Bank Clothiers 0.03% 1.25x
Chicos 0.04% 1.21x
The Childrens Place 0.06% 1.14x
Talbots 0.02% 1.11x
Hollister 0.03% 1.04x
White House Black Market 0.04% 1.04x
American Eagle Outfitters 0.04% 1.01x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is lebanondemocrat.com.

Website Composition Index
lebanondemocrat.com 1.03% 93.41x
williamsonherald.com 1.14% 90.70x
gallatinnews.com 1.12% 83.88x
nashvillesmls.com 1.88% 83.17x
clarksvillenow.com 3.12% 80.77x
tpac.org 3.52% 80.52x
columbiadailyherald.com 3.11% 79.41x
coacht.com 2.33% 79.22x
manchestertimes.com 1.31% 78.17x
wilsonpost.com 1.27% 76.80x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.40% 22.91x
Tennessee Cluster 29.58% 19.66x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 13.62x
Mississippi News 9.00% 13.07x
Assorted Topics (Viral Media, Paid Traffic) 0.09% 11.20x
Kentucky News 21.30% 10.96x
Southeast College Athletics 1.22% 10.84x
Local & Travel England - North Midlands 0.04% 10.83x
Assorted Topics (Viral Media, Paid Traffic) 8.67% 10.52x
Right Wing Blogs - Political Activism 0.91% 10.19x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female