Dstillery Audiences

TENNESSEE NEWS

Audience Size: 1.9 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 46.41% 16.78x
Nashville Activity Researchers 24.17% 16.17x
Country Music Fans 29.57% 14.10x
Liberal News Readers 23.32% 13.10x
Tampa and St Petersburg Trip Planners 22.64% 12.76x
Financial Business Intelligence Researchers 21.18% 12.30x
South Carolina Gamecocks Fans 25.71% 12.10x
TV Advertising Professionals 19.38% 11.72x
Advertising Professionals 20.39% 11.71x
Law Enforcement Officers 25.63% 11.63x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location Composition Index
Belk 0.02% 2.24x
Jos A. Bank Clothiers 0.02% 1.28x
Talbots 0.02% 1.22x
The Childrens Place 0.04% 1.22x
American Eagle Outfitters 0.03% 1.22x
Chicos 0.03% 1.20x
Carhartt 0.30% 1.18x
Aeropostale 0.02% 1.11x
Gymboree 0.02% 0.98x
J. Crew 0.01% 0.98x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is williamsonherald.com.

Website Composition Index
williamsonherald.com 1.38% 76.22x
manchestertimes.com 1.17% 72.24x
tullahomanews.com 1.18% 68.19x
coacht.com 2.38% 64.75x
columbiadailyherald.com 3.89% 64.28x
clarksvillenow.com 8.10% 62.60x
lsn.com 2.75% 62.34x
gallatinnews.com 1.38% 60.82x
wsmv.com 41.53% 60.63x
tn.gov 2.28% 60.42x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.45% 22.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.28% 20.52x
Tennessee Cluster 27.39% 19.84x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 13.77x
Beach Vacations 0.17% 12.53x
Online Ticket Buyers 1.15% 12.41x
Natural & Healthy Living Researchers 0.17% 12.15x
Mississippi News 10.27% 11.79x
Homeschooling 0.01% 11.14x
Central California Cluster 2.18% 10.91x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male