TENNESSEE NEWS

Audience Size: 2.3 Million Devices

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Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Tennessee News audience.

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest	Composition	Index
Nashville Trip Planners	47.60%	16.23x
Nashville Activity Researchers	25.99%	15.48x
Country Music Fans	31.55%	14.29x
Liberal News Readers	24.59%	13.04x
Tampa and St Petersburg Trip Planners	24.61%	12.54x
South Carolina Gamecocks Fans	27.27%	12.19x
Financial Business Intelligence Researchers	22.99%	12.00x
Advertising Professionals	21.15%	11.68x
TV Advertising Professionals	21.25%	11.68x
Law Enforcement Officers	26.95%	11.66x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.

Index: A comparison of the Tennessee News audience to the internet population.

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Belk.

Location	Composition	Index
Belk	0.02%	3.19x
Jos A. Bank Clothiers	0.02%	1.38x
American Eagle Outfitters	0.02%	1.25x
H&M	0.01%	1.17x
Chicos	0.02%	1.16x
Carhartt	0.22%	1.16x
Maurices	0.03%	1.10x
Lane Bryant	0.02%	1.08x
Gymboree	0.01%	0.99x
Hollister	0.01%	0.98x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.

Index: A comparison of the Tennessee News audience to the internet population.

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is lebanondemocrat.com.

Website	Composition	Index
lebanondemocrat.com	1.05%	73.29x
williamsonherald.com	1.51%	72.70x
coacht.com	1.54%	68.95x
manchestertimes.com	1.18%	66.51x
tullahomanews.com	1.18%	64.04x
columbiadailyherald.com	3.74%	62.32x
hendersonvillestandard.com	1.36%	61.09x
wilsonpost.com	1.68%	61.09x
tn.gov	2.80%	60.26x
williamsonsource.com	1.39%	60.12x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.

Index: A comparison of the Tennessee News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.36%	21.99x
Tennessee Cluster	29.01%	19.33x
Online Ticket Buyers	1.63%	14.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	14.13x
Beach Vacations	0.27%	13.75x
Natural & Healthy Living Researchers	0.18%	12.56x
Mississippi News	10.37%	11.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.08%	11.77x
Environmental Conservation	0.05%	11.44x
Motorsports	0.58%	11.04x

Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.

Index: A comparison of the Tennessee News audience to the internet population.

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male