Dstillery Audiences

TENNESSEE NEWS

Audience Size: 2.2 Million Devices

Explore the Tennessee News Audience

Below you'll find more information about the Tennessee News audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Tennessee News audience.

Dstillery Crafted Audiences

INTERESTS

The Tennessee News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tennessee News audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 46.20% 20.43x
Country Music Fans 19.86% 12.69x
Tennessee Volunteers Fans 22.47% 11.99x
Smoky Mountains Trip Planners 25.06% 11.42x
Tennessee Titans Fans 18.68% 11.03x
Liberal News Readers 13.55% 9.59x
Southeastern Voters 21.59% 9.50x
Tampa and St Petersburg Trip Planners 15.60% 8.98x
South Carolina Gamecocks Fans 16.00% 8.82x
SEC Fans 17.11% 8.78x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Interest attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tennessee News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tennessee News audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.96x
Belk 0.04% 2.51x
Carhartt 0.22% 1.29x
Aeropostale 0.04% 1.29x
Lane Bryant 0.04% 1.20x
Chicos 0.05% 1.09x
Urban Outfitters 0.04% 1.08x
REI 0.02% 1.07x
Brooks Brothers 0.03% 1.01x
Ralph Lauren 0.01% 1.01x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Location attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tennessee News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tennessee News audience is tennessee.gov.

Website Composition Index
tennessee.gov 1.42% 160.51x
ascendamphitheater.com 1.73% 151.09x
williamsonherald.com 1.07% 146.23x
coolspringsgalleria.com 1.64% 139.94x
wgnsradio.com 1.14% 138.57x
lebanondemocrat.com 1.66% 134.91x
nashvillesmls.com 2.85% 133.49x
parksathome.com 1.24% 132.81x
tpac.org 4.28% 132.81x
williamsonmedicalcenter.org 1.32% 128.48x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Web attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tennessee News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.85% 28.49x
Tennessee Cluster 23.67% 22.34x
Mississippi News 5.91% 12.05x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.88% 11.98x
Southeast College Athletics 1.79% 11.53x
Kentucky News 12.77% 9.75x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.20% 9.60x
Local & Travel England - North Midlands 0.03% 9.53x
Alabama News 16.64% 9.13x
South Carolina Travel 0.30% 8.97x
Composition Percentage: The overlap percentage between the Tennessee News audience and the Content Affinity attribute.
Index: A comparison of the Tennessee News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tennessee News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male