Dstillery Audiences

TEXAS MEDIA

Audience Size: 2.2 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 65.48% 25.08x
Texas Energy Providers 36.58% 17.36x
Houston Astros Fans 30.20% 16.67x
Texas AM Aggies Fans 21.45% 12.71x
Houston Texans Fans 19.74% 12.04x
Texas Trip Planners 26.90% 11.41x
Billiards Enthusiasts 22.92% 10.91x
Houston Rockets Fans 20.15% 10.88x
Austin Trip Planners 23.92% 10.57x
Louisiana Trip Planners 20.73% 9.69x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Talbots.

Location Composition Index
Talbots 0.08% 1.90x
Armani 0.03% 1.62x
LOFT 0.05% 1.38x
Dressbarn 0.05% 1.33x
Lane Bryant 0.05% 1.22x
Zara 0.03% 1.19x
Aeropostale 0.04% 1.17x
Express Outlets 0.00% 1.10x
Hollister 0.02% 1.10x
Madewell 0.02% 1.08x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is milleroutdoortheatre.com.

Website Composition Index
milleroutdoortheatre.com 1.19% 163.52x
bbscafe.com 1.04% 163.02x
smartfinancialcentre.net 1.44% 155.31x
discoverygreen.com 2.97% 154.04x
houstonfirsttheaters.com 0.56% 153.54x
chistlukeshealth.org 1.77% 152.98x
woodlandscenter.org 1.96% 152.86x
rodeohouston.com 0.51% 152.46x
houstonfunplex.com 0.35% 150.41x
energycorridor.org 0.35% 148.63x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.56% 34.22x
Texas University Athletics 9.90% 20.62x
Texas News 15.30% 19.02x
Austin Cluster 10.05% 17.36x
Oil & Energy 3.29% 16.31x
East Texas Cluster 3.82% 16.05x
Northern Texas Cluster 8.00% 13.37x
Fox News Content Consumers 9.35% 12.86x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.67% 12.26x
Apartment & Community Real Estate Researchers 0.38% 11.39x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999