Explore the Texas Media Audience
Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Texas Media audience.
INTERESTS
The Texas Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 53.59% | 22.63x |
| Houston Astros Fans | 28.70% | 22.47x |
| Houston Activity Researchers | 21.08% | 21.34x |
| Texas County and Local Fair Visitors | 34.98% | 20.32x |
| Texas AM Aggies Fans | 18.39% | 17.10x |
| Texas Longhorn Fans | 26.46% | 16.35x |
| Liberal News Readers | 10.54% | 16.31x |
| Texas Energy Providers | 33.63% | 16.14x |
| Houston Texans Fans | 16.59% | 15.21x |
| Entertainment & Tabloid Magazine Readers | 11.88% | 14.83x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
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APPAREL RETAILERS
The Texas Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Media audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.02% | 1.74x |
| Victoria's Secret | 0.02% | 1.65x |
| Maurices | 0.02% | 1.44x |
| Buckle | 0.01% | 1.35x |
| Mens Wearhouse | 0.01% | 1.09x |
| Carhartt | 0.18% | 1.03x |
| Old Navy | 0.02% | 0.87x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
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WEBSITES
The Texas Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Media audience is memorialhermann.org.
| Website | Composition | Index |
| memorialhermann.org | 1.58% | 33.08x |
| visithoustontexas.com | 2.05% | 32.65x |
| coveringkaty.com | 1.67% | 31.13x |
| panews.com | 1.47% | 31.08x |
| houstononthecheap.com | 3.35% | 30.91x |
| houstoniamag.com | 2.01% | 30.48x |
| itemonline.com | 1.18% | 29.91x |
| kfdm.com | 4.17% | 29.63x |
| 12newsnow.com | 8.15% | 28.07x |
| communityimpact.com | 1.79% | 26.41x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Media audience is Texas University Athletics.
| Content Affinity | Composition | Index |
| Texas University Athletics | 7.95% | 20.35x |
| East Texas Cluster | 5.92% | 17.17x |
| Texas News Cluster | 8.26% | 16.93x |
| Austin Cluster | 14.10% | 16.31x |
| Fox News Content Consumers | 9.59% | 16.18x |
| Oil & Energy | 0.97% | 15.50x |
| Texas News | 18.38% | 14.99x |
| Northern Texas Cluster | 16.88% | 14.76x |
| Central California Cluster | 3.05% | 14.02x |
| South Africa News Cluster | 2.17% | 13.19x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
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DEMOGRAPHICS
The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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