Dstillery Audiences

TEXAS MEDIA

Audience Size: 2.2 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 36.85% 25.71x
Texas Activity Researchers 15.42% 19.27x
Texas County and Local Fair Visitors 43.96% 14.05x
Liberal News Readers 14.65% 13.56x
Houston Astros Fans 27.88% 13.07x
Financial Business Intelligence Researchers 14.43% 11.79x
Texas AM Aggies Fans 26.27% 11.63x
Houston Trip Planners 43.72% 11.59x
Financial News Readers 11.66% 11.07x
Law Enforcement Officers 18.98% 10.76x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.55x
Lane Bryant 0.03% 1.55x
Michael Kors 0.01% 1.54x
Express 0.03% 1.47x
Zumiez 0.02% 1.36x
The Childrens Place 0.03% 1.33x
White House Black Market 0.02% 1.25x
Gymboree 0.02% 1.24x
Aeropostale 0.02% 1.15x
Old Navy 0.03% 1.15x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is panews.com.

Website Composition Index
panews.com 1.97% 51.54x
houstononthecheap.com 3.01% 50.72x
kfdm.com 6.11% 50.58x
click2houston.com 52.66% 45.55x
galvnews.com 4.25% 44.48x
cw39.com 3.30% 42.34x
yourconroenews.com 2.83% 41.67x
houstonpress.com 5.95% 40.60x
fox26houston.com 8.45% 40.58x
khou.com 62.24% 38.07x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 7.97% 16.15x
Sports - Golf, Hunting, Fishing 0.05% 15.51x
East Texas Cluster 3.92% 14.98x
Oil & Energy 0.07% 14.87x
Austin Cluster 16.18% 14.82x
Texas News Cluster 5.51% 14.00x
Texas News 17.67% 13.99x
Fox News Content Consumers 4.35% 12.10x
Northern Texas Cluster 12.64% 11.73x
Environmental Conservation 0.02% 10.84x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male