Dstillery Audiences

TEXAS MEDIA

Audience Size: 2.9 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 55.13% 19.61x
Houston Activity Researchers 29.43% 15.50x
Houston Astros Fans 27.22% 14.06x
Texas Energy Providers 32.40% 12.93x
Texas AM Aggies Fans 21.89% 11.47x
Houston Texans Fans 19.06% 10.42x
Texas Activity Researchers 15.93% 8.94x
Texas Trip Planners 24.58% 8.82x
Billiards Enthusiasts 18.65% 8.65x
Houston Rockets Fans 17.43% 8.56x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Topshop.

Location Composition Index
Topshop 0.03% 1.91x
Jos A. Bank Clothiers 0.39% 1.38x
Buckle 0.28% 1.28x
Aeropostale 0.08% 1.21x
Hollister 0.06% 1.20x
Lane Bryant 0.06% 1.14x
The Childrens Place 0.11% 1.08x
Charlotte Russe 0.05% 1.02x
Express 0.09% 1.02x
Columbia 0.02% 1.02x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.83% 73.22x
smartfinancialcentre.net 1.10% 70.69x
houstononthecheap.com 4.79% 69.95x
thenew93q.com 1.32% 67.92x
houstontoyotacenter.com 3.50% 65.55x
chistlukeshealth.org 1.15% 63.79x
cmhouston.org 2.06% 62.19x
panews.com 1.34% 62.13x
comicpalooza.com 1.14% 61.59x
bbstexorleans.com 1.02% 60.79x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.71% 25.01x
Texas University Athletics 10.58% 15.23x
East Texas Cluster 5.64% 14.98x
Texas News 16.75% 13.84x
Austin Cluster 10.27% 13.80x
Northern Texas Cluster 11.12% 12.27x
Oil & Energy 2.54% 11.29x
Fox News Content Consumers 16.28% 10.40x
Texas News Cluster 7.99% 9.59x
Local & Travel England - North Midlands 0.04% 9.23x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male