Dstillery Audiences

TEXAS MEDIA

Audience Size: 2.3 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 63.07% 24.73x
Houston Activity Researchers 30.88% 17.03x
Texas Energy Providers 33.69% 16.42x
Houston Astros Fans 29.45% 16.17x
Texas AM Aggies Fans 22.71% 12.04x
Houston Texans Fans 18.90% 11.60x
Texas Trip Planners 27.04% 10.37x
Billiards Enthusiasts 22.14% 10.26x
Austin Trip Planners 21.64% 10.11x
Houston Rockets Fans 19.73% 10.08x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Armani.

Location Composition Index
Armani 0.04% 1.80x
Talbots 0.08% 1.68x
Jos A. Bank Clothiers 0.13% 1.63x
Madewell 0.02% 1.61x
Free People 0.02% 1.24x
Charlotte Russe 0.02% 1.23x
Zara 0.03% 1.19x
Tommy Bahama 0.02% 1.12x
Carhartt 0.24% 1.08x
LOFT 0.04% 1.08x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 2.42% 149.20x
smartfinancialcentre.net 1.34% 146.21x
woodlandscenter.org 1.49% 145.87x
arenahouston.com 1.01% 144.74x
houstononthecheap.com 4.48% 140.67x
galleryfurniture.com 1.14% 139.88x
tuts.com 1.49% 137.46x
houstonisd.org 1.79% 131.56x
houstonarchitecture.com 1.25% 128.38x
chistlukeshealth.org 1.64% 126.47x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.28% 34.72x
Texas University Athletics 9.98% 20.29x
Texas News 14.23% 19.05x
Austin Cluster 9.43% 17.70x
East Texas Cluster 3.84% 16.40x
Oil & Energy 2.86% 16.17x
Northern Texas Cluster 8.41% 13.99x
Fox News Content Consumers 9.52% 13.38x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.01% 12.35x
Texas News Cluster 7.31% 11.36x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male