Dstillery Audiences

TEXAS MEDIA

Audience Size: 3.1 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 35.93% 17.44x
Texas Activity Researchers 22.54% 13.26x
Houston Astros Fans 34.89% 13.04x
Texas County and Local Fair Visitors 41.30% 12.40x
Liberal News Readers 21.03% 11.76x
Texas AM Aggies Fans 28.77% 11.50x
Houston Trip Planners 41.08% 11.29x
Financial Business Intelligence Researchers 19.87% 11.16x
Texas Longhorn Fans 29.01% 10.72x
Financial News Readers 17.94% 10.36x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is kfdm.com.

Website Composition Index
kfdm.com 3.16% 44.41x
houstononthecheap.com 2.12% 43.46x
panews.com 1.59% 43.15x
12newsnow.com 7.14% 38.36x
cw39.com 3.19% 38.10x
yourconroenews.com 2.76% 36.55x
bluebonnetnews.com 1.04% 35.94x
theboxhouston.com 1.69% 35.63x
click2houston.com 58.21% 34.78x
climbingtalshill.com 1.10% 32.53x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.02% 24.76x
Texas University Athletics 10.21% 15.31x
East Texas Cluster 5.22% 15.14x
Austin Cluster 19.56% 14.78x
Texas News Cluster 6.83% 14.01x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 13.91x
Texas News 17.91% 13.22x
Northern Texas Cluster 13.53% 13.20x
Oil & Energy 0.42% 12.87x
Fox News Content Consumers 6.75% 12.56x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male