Dstillery Audiences

TEXAS MEDIA

Audience Size: 3.8 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 35.42% 17.28x
Texas Activity Researchers 22.06% 13.10x
Houston Astros Fans 32.10% 12.71x
Texas County and Local Fair Visitors 40.19% 11.99x
Liberal News Readers 19.81% 11.69x
Texas AM Aggies Fans 27.84% 11.10x
Financial Business Intelligence Researchers 19.04% 10.86x
Houston Trip Planners 39.57% 10.70x
Texas Longhorn Fans 27.73% 10.53x
Financial News Readers 17.13% 10.17x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Hollister.

Location Composition Index
Hollister 0.02% 1.43x
Banana Republic 0.02% 1.32x
White House Black Market 0.03% 1.28x
Aeropostale 0.02% 1.26x
Jos A. Bank Clothiers 0.02% 1.24x
Express 0.02% 1.24x
The Childrens Place 0.03% 1.24x
Old Navy 0.04% 1.21x
Zumiez 0.02% 1.21x
Lane Bryant 0.02% 1.17x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is houstononthecheap.com.

Website Composition Index
houstononthecheap.com 2.36% 38.76x
kfdm.com 4.09% 36.94x
cw39.com 3.11% 34.74x
panews.com 2.02% 33.70x
theboxhouston.com 1.62% 33.11x
12newsnow.com 8.12% 32.45x
click2houston.com 58.14% 31.20x
yourconroenews.com 3.07% 30.51x
fox26houston.com 7.01% 30.49x
easttexasmatters.com 1.87% 30.29x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.01% 22.01x
Texas University Athletics 9.98% 14.44x
East Texas Cluster 4.89% 14.41x
Austin Cluster 19.44% 14.15x
Texas News Cluster 6.88% 13.38x
Texas News 18.57% 12.78x
Northern Texas Cluster 12.89% 12.77x
Oil & Energy 0.28% 12.44x
Fox News Content Consumers 6.19% 11.57x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 11.14x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male