Dstillery Audiences

TEXAS MEDIA

Audience Size: 4.1 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 53.45% 16.59x
Houston Astros Fans 36.34% 14.33x
Houston Activity Researchers 33.56% 14.26x
Texas County and Local Fair Visitors 41.17% 13.90x
Texas Energy Providers 32.10% 11.03x
Texas AM Aggies Fans 26.60% 10.93x
Texas Longhorn Fans 27.40% 10.40x
Texas Activity Researchers 20.97% 10.09x
Houston Texans Fans 22.97% 9.60x
Liberal News Readers 18.88% 8.93x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Hollister.

Location Composition Index
Hollister 0.01% 1.78x
Buckle 0.02% 1.48x
Aeropostale 0.02% 1.46x
The Childrens Place 0.02% 1.29x
Lane Bryant 0.01% 1.29x
Banana Republic 0.02% 1.20x
Old Navy 0.03% 1.19x
White House Black Market 0.01% 1.18x
Jos A. Bank Clothiers 0.01% 1.14x
Carhartt 0.16% 1.10x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is kelsey-seybold.com.

Website Composition Index
kelsey-seybold.com 1.28% 50.92x
krbe.com 1.05% 49.98x
mctx.org 1.10% 49.58x
hccs.edu 1.78% 49.17x
coveringkaty.com 1.32% 48.39x
houstononthecheap.com 4.30% 47.52x
memorialhermann.org 3.58% 47.18x
visithoustontexas.com 4.48% 46.88x
panews.com 1.66% 46.22x
southeasttexas.com 1.22% 46.07x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.27% 23.45x
Texas University Athletics 10.81% 15.47x
East Texas Cluster 6.17% 13.91x
Austin Cluster 13.32% 13.36x
Texas News 18.62% 12.32x
Fox News Content Consumers 9.68% 12.14x
Oil & Energy 1.68% 11.86x
Northern Texas Cluster 14.14% 11.76x
Texas News Cluster 8.53% 11.20x
Local & Travel England - North Midlands 0.05% 10.49x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male