Dstillery Audiences

TEXAS MEDIA

Audience Size: 3.4 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 56.48% 16.94x
Houston Astros Fans 36.32% 14.83x
Houston Activity Researchers 33.83% 14.64x
Texas County and Local Fair Visitors 43.03% 14.33x
Texas Energy Providers 34.21% 11.73x
Texas AM Aggies Fans 27.41% 11.09x
Houston Texans Fans 24.69% 10.55x
Texas Activity Researchers 19.37% 9.68x
Liberal News Readers 17.96% 9.13x
Houston Rockets Fans 22.64% 8.83x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Buckle.

Location Composition Index
Buckle 0.04% 1.27x
Lane Bryant 0.04% 1.27x
Tommy Bahama 0.01% 1.23x
Jos A. Bank Clothiers 0.03% 1.17x
Aeropostale 0.05% 1.16x
Hollister 0.03% 1.15x
Talbots 0.02% 1.14x
Kate Spade 0.02% 1.12x
Michael Kors 0.04% 1.11x
The Childrens Place 0.06% 1.10x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.43% 78.71x
houstontoyotacenter.com 1.62% 75.77x
houstononthecheap.com 3.94% 74.96x
fbherald.com 1.00% 70.34x
coveringkaty.com 1.12% 69.94x
krbe.com 1.15% 69.47x
cmhouston.org 1.59% 68.97x
panews.com 1.60% 67.73x
houstonmethodistcareers.org 1.94% 67.05x
kelsey-seybold.com 2.33% 66.81x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.48% 26.17x
East Texas Cluster 6.09% 17.10x
Texas University Athletics 10.89% 17.03x
Austin Cluster 11.14% 15.11x
Texas News 18.51% 14.86x
Northern Texas Cluster 12.81% 13.86x
Fox News Content Consumers 13.44% 13.45x
Oil & Energy 2.19% 12.12x
Texas News Cluster 8.37% 11.08x
Local & Travel England - North Midlands 0.04% 11.05x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male