Dstillery Audiences

TEXAS MEDIA

Audience Size: 4.7 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 53.59% 22.63x
Houston Astros Fans 28.70% 22.47x
Houston Activity Researchers 21.08% 21.34x
Texas County and Local Fair Visitors 34.98% 20.32x
Texas AM Aggies Fans 18.39% 17.10x
Texas Longhorn Fans 26.46% 16.35x
Liberal News Readers 10.54% 16.31x
Texas Energy Providers 33.63% 16.14x
Houston Texans Fans 16.59% 15.21x
Entertainment & Tabloid Magazine Readers 11.88% 14.83x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Journeys.

Location Composition Index
Journeys 0.02% 1.74x
Victoria's Secret 0.02% 1.65x
Maurices 0.02% 1.44x
Buckle 0.01% 1.35x
Mens Wearhouse 0.01% 1.09x
Carhartt 0.18% 1.03x
Old Navy 0.02% 0.87x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is memorialhermann.org.

Website Composition Index
memorialhermann.org 1.58% 33.08x
visithoustontexas.com 2.05% 32.65x
coveringkaty.com 1.67% 31.13x
panews.com 1.47% 31.08x
houstononthecheap.com 3.35% 30.91x
houstoniamag.com 2.01% 30.48x
itemonline.com 1.18% 29.91x
kfdm.com 4.17% 29.63x
12newsnow.com 8.15% 28.07x
communityimpact.com 1.79% 26.41x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 7.95% 20.35x
East Texas Cluster 5.92% 17.17x
Texas News Cluster 8.26% 16.93x
Austin Cluster 14.10% 16.31x
Fox News Content Consumers 9.59% 16.18x
Oil & Energy 0.97% 15.50x
Texas News 18.38% 14.99x
Northern Texas Cluster 16.88% 14.76x
Central California Cluster 3.05% 14.02x
South Africa News Cluster 2.17% 13.19x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male