Dstillery Audiences

TEXAS MEDIA

Audience Size: 3.6 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 36.70% 11.74x
Houston Astros Fans 33.50% 11.09x
Texas AM Aggies Fans 27.26% 9.86x
Texas County and Local Fair Visitors 41.22% 9.67x
Texas Longhorn Fans 33.79% 9.26x
Houston Trip Planners 41.93% 9.14x
Texas Activity Researchers 24.75% 8.64x
Liberal News Readers 21.59% 8.01x
Texas Energy Providers 32.37% 7.84x
Financial Business Intelligence Researchers 20.67% 7.68x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Chicos.

Location Composition Index
Chicos 0.02% 1.53x
Aeropostale 0.01% 1.48x
Jos A. Bank Clothiers 0.01% 1.33x
Lane Bryant 0.01% 1.31x
Dressbarn 0.01% 1.30x
Gymboree 0.01% 1.27x
The Childrens Place 0.02% 1.27x
Banana Republic 0.01% 1.26x
White House Black Market 0.01% 1.16x
LOFT 0.01% 1.16x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is memorialhermann.org.

Website Composition Index
memorialhermann.org 1.17% 40.72x
visithoustontexas.com 1.48% 40.33x
coveringkaty.com 1.31% 39.38x
houstoniamag.com 1.50% 37.81x
panews.com 1.50% 37.11x
houstononthecheap.com 2.88% 36.25x
kfdm.com 4.07% 36.07x
communityimpact.com 1.48% 33.84x
12newsnow.com 8.47% 33.77x
yourconroenews.com 3.20% 30.87x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.07% 16.97x
Texas University Athletics 11.88% 12.59x
Austin Cluster 19.01% 12.45x
East Texas Cluster 6.71% 12.43x
Texas News Cluster 8.74% 11.36x
Northern Texas Cluster 16.33% 11.19x
Texas News 21.09% 11.01x
Fox News Content Consumers 8.63% 10.05x
Oil & Energy 0.93% 9.31x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.12% 8.90x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male