Explore the Texas Media Audience
Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Texas Media audience.
INTERESTS
The Texas Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 36.85% | 25.71x |
| Texas Activity Researchers | 15.42% | 19.27x |
| Texas County and Local Fair Visitors | 43.96% | 14.05x |
| Liberal News Readers | 14.65% | 13.56x |
| Houston Astros Fans | 27.88% | 13.07x |
| Financial Business Intelligence Researchers | 14.43% | 11.79x |
| Texas AM Aggies Fans | 26.27% | 11.63x |
| Houston Trip Planners | 43.72% | 11.59x |
| Financial News Readers | 11.66% | 11.07x |
| Law Enforcement Officers | 18.98% | 10.76x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Curious about what else the Texas Media audience is interested in?
Sign Up
APPAREL RETAILERS
The Texas Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Media audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.02% | 1.55x |
| Lane Bryant | 0.03% | 1.55x |
| Michael Kors | 0.01% | 1.54x |
| Express | 0.03% | 1.47x |
| Zumiez | 0.02% | 1.36x |
| The Childrens Place | 0.03% | 1.33x |
| White House Black Market | 0.02% | 1.25x |
| Gymboree | 0.02% | 1.24x |
| Aeropostale | 0.02% | 1.15x |
| Old Navy | 0.03% | 1.15x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Want to find more of the Texas Media audience in the real world?
Sign Up
WEBSITES
The Texas Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Media audience is panews.com.
| Website | Composition | Index |
| panews.com | 1.97% | 51.54x |
| houstononthecheap.com | 3.01% | 50.72x |
| kfdm.com | 6.11% | 50.58x |
| click2houston.com | 52.66% | 45.55x |
| galvnews.com | 4.25% | 44.48x |
| cw39.com | 3.30% | 42.34x |
| yourconroenews.com | 2.83% | 41.67x |
| houstonpress.com | 5.95% | 40.60x |
| fox26houston.com | 8.45% | 40.58x |
| khou.com | 62.24% | 38.07x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Want to see more of the websites the Texas Media audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Media audience is Texas University Athletics.
| Content Affinity | Composition | Index |
| Texas University Athletics | 7.97% | 16.15x |
| Sports - Golf, Hunting, Fishing | 0.05% | 15.51x |
| East Texas Cluster | 3.92% | 14.98x |
| Oil & Energy | 0.07% | 14.87x |
| Austin Cluster | 16.18% | 14.82x |
| Texas News Cluster | 5.51% | 14.00x |
| Texas News | 17.67% | 13.99x |
| Fox News Content Consumers | 4.35% | 12.10x |
| Northern Texas Cluster | 12.64% | 11.73x |
| Environmental Conservation | 0.02% | 10.84x |
Composition Percentage:
The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Want to see more of the Content Affinities the Texas Media audience visits?
Sign Up
DEMOGRAPHICS
The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Texas Media audience?
Sign Up