Dstillery Audiences

TEXAS MEDIA

Audience Size: 1.6 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 35.13% 33.25x
Houston Trip Planners 49.49% 27.69x
Texas Activity Researchers 11.68% 25.69x
Texas Energy Providers 32.83% 14.57x
Texas County and Local Fair Visitors 47.07% 13.55x
Texas AM Aggies Fans 26.91% 13.04x
Houston Astros Fans 33.19% 13.03x
Financial Business Intelligence Researchers 10.69% 12.61x
Advertising Professionals 10.03% 11.30x
Los Angeles Trip Planners 17.47% 11.16x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Gymboree.

Location Composition Index
Gymboree 0.05% 2.12x
Michael Kors 0.02% 1.59x
Lane Bryant 0.01% 1.45x
Aeropostale 0.02% 1.42x
Journeys 0.04% 1.33x
Dressbarn 0.01% 1.27x
The Childrens Place 0.01% 1.20x
J. Crew 0.01% 1.20x
Hollister 0.01% 1.16x
Buckle 0.02% 1.13x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is krbe.com.

Website Composition Index
krbe.com 1.18% 70.93x
panews.com 1.93% 68.41x
houstononthecheap.com 3.07% 66.14x
kfdm.com 6.85% 64.41x
baytownsun.com 1.01% 64.07x
click2houston.com 46.93% 61.32x
galvnews.com 5.75% 58.76x
cw39.com 3.07% 55.90x
bluebonnetnews.com 1.09% 53.84x
yourconroenews.com 3.22% 52.42x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Oil & Energy.

Content Affinity Composition Index
Oil & Energy 0.08% 18.52x
Texas University Athletics 7.63% 18.21x
East Texas Cluster 3.11% 16.67x
Austin Cluster 15.45% 16.26x
Texas News Cluster 4.15% 15.14x
Texas News 18.02% 14.61x
Sports - Golf, Hunting, Fishing 0.05% 13.21x
Northern Texas Cluster 13.35% 12.90x
Environmental Conservation 0.02% 10.54x
Fox News Content Consumers 5.21% 10.38x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male