Dstillery Audiences

TEXAS MEDIA

Audience Size: 3.2 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 57.85% 17.43x
Texas County and Local Fair Visitors 43.77% 14.14x
Houston Activity Researchers 33.76% 14.09x
Houston Astros Fans 34.76% 13.80x
Texas Energy Providers 35.79% 11.75x
Texas AM Aggies Fans 26.60% 10.69x
Houston Texans Fans 24.20% 9.86x
Texas Activity Researchers 19.21% 8.99x
Houston Rockets Fans 22.64% 8.45x
Liberal News Readers 17.65% 8.31x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Topshop.

Location Composition Index
Topshop 0.04% 1.93x
Madewell 0.01% 1.42x
Buckle 0.35% 1.41x
Jos A. Bank Clothiers 0.33% 1.35x
Aeropostale 0.06% 1.28x
Free People 0.02% 1.16x
Lane Bryant 0.05% 1.14x
Ann Taylor 0.02% 1.13x
Charlotte Russe 0.04% 1.09x
Michael Kors 0.05% 1.09x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.40% 82.22x
houstononthecheap.com 4.06% 77.27x
thenew93q.com 1.20% 77.11x
houstontoyotacenter.com 2.17% 75.95x
cmhouston.org 1.65% 70.84x
krbe.com 1.13% 68.88x
kemahboardwalk.com 1.18% 67.53x
kelsey-seybold.com 2.26% 67.29x
panews.com 1.52% 67.13x
southeasttexas.com 1.49% 66.78x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.55% 25.99x
East Texas Cluster 6.06% 16.38x
Texas University Athletics 10.71% 16.19x
Austin Cluster 10.71% 14.92x
Texas News 17.31% 14.63x
Northern Texas Cluster 12.28% 13.16x
Fox News Content Consumers 15.55% 11.80x
Oil & Energy 2.39% 11.68x
Texas News Cluster 8.13% 10.77x
Local & Travel England - North Midlands 0.04% 10.20x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male