Dstillery Audiences

TEXAS MEDIA

Audience Size: 2.9 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 57.07% 14.65x
Houston Astros Fans 40.12% 13.87x
Houston Activity Researchers 42.42% 13.09x
Texas County and Local Fair Visitors 45.12% 12.92x
Texas AM Aggies Fans 29.96% 10.57x
Texas Energy Providers 37.73% 10.32x
Houston Texans Fans 27.95% 9.98x
Texas Activity Researchers 26.88% 9.34x
Liberal News Readers 24.80% 8.69x
Houston Rockets Fans 26.70% 8.45x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.05% 1.49x
Lane Bryant 0.04% 1.47x
Tommy Bahama 0.01% 1.45x
Ann Taylor 0.02% 1.33x
Talbots 0.03% 1.28x
Buckle 0.05% 1.27x
Aeropostale 0.05% 1.25x
Madewell 0.02% 1.23x
The Childrens Place 0.07% 1.15x
Kate Spade 0.02% 1.15x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.42% 80.01x
houstontoyotacenter.com 1.45% 74.02x
cmhouston.org 1.53% 70.38x
kelsey-seybold.com 2.25% 69.92x
houstononthecheap.com 4.90% 69.64x
houstonmethodistcareers.org 1.76% 69.36x
fbherald.com 1.06% 68.40x
krbe.com 1.14% 68.18x
mctx.org 1.93% 67.14x
coveringkaty.com 1.25% 66.09x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.45% 28.57x
Texas University Athletics 11.59% 17.25x
East Texas Cluster 6.00% 16.64x
Austin Cluster 11.98% 15.06x
Texas News 17.69% 14.47x
Fox News Content Consumers 11.71% 14.37x
Northern Texas Cluster 12.90% 13.62x
Oil & Energy 2.22% 13.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.82x
Local & Travel England - North Midlands 0.06% 11.75x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male