Dstillery Audiences

TEXAS MEDIA

Audience Size: 4.7 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 49.47% 15.07x
Houston Activity Researchers 32.27% 13.82x
Houston Astros Fans 34.66% 13.66x
Texas County and Local Fair Visitors 39.85% 13.41x
Texas Longhorn Fans 29.87% 11.06x
Texas AM Aggies Fans 27.56% 10.84x
Texas Energy Providers 31.91% 10.83x
Texas Activity Researchers 20.19% 9.89x
Liberal News Readers 17.37% 8.83x
Houston Texans Fans 21.17% 8.69x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Journeys.

Location Composition Index
Journeys 0.01% 1.86x
The Childrens Place 0.01% 1.71x
Old Navy 0.01% 1.37x
Mens Wearhouse 0.01% 1.25x
Maurices 0.01% 1.13x
Carhartt 0.18% 1.07x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is hccs.edu.

Website Composition Index
hccs.edu 1.10% 43.25x
rodeohouston.com 1.04% 42.11x
bbstexorleans.com 1.00% 41.74x
memorialhermann.org 2.26% 41.65x
visithoustontexas.com 2.91% 41.06x
panews.com 1.52% 39.64x
southeasttexas.com 1.03% 38.66x
houstoniamag.com 2.75% 38.12x
itemonline.com 1.27% 37.66x
kfdm.com 5.34% 36.23x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.17% 20.43x
Texas University Athletics 11.30% 14.28x
East Texas Cluster 7.04% 13.32x
Austin Cluster 17.10% 13.11x
Texas News 19.93% 11.61x
Northern Texas Cluster 15.64% 11.53x
Texas News Cluster 8.98% 11.51x
Fox News Content Consumers 9.08% 10.81x
Oil & Energy 1.40% 10.66x
Local & Travel England - North Midlands 0.04% 9.01x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male