Dstillery Audiences

TEXAS MEDIA

Audience Size: 3 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 54.96% 25.78x
Houston Activity Researchers 27.33% 17.40x
Houston Astros Fans 23.30% 16.13x
Texas Energy Providers 30.55% 15.69x
Texas AM Aggies Fans 18.78% 12.77x
Houston Texans Fans 16.29% 11.45x
Texas Trip Planners 22.89% 10.38x
Texas Activity Researchers 13.15% 9.90x
Billiards Enthusiasts 17.19% 9.83x
Houston Rockets Fans 15.42% 9.80x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Topshop.

Location Composition Index
Topshop 0.02% 2.06x
Jos A. Bank Clothiers 0.38% 1.49x
Armani 0.05% 1.36x
Talbots 0.05% 1.30x
Buckle 0.14% 1.13x
Gymboree 0.02% 1.07x
Johnston and Murphy 0.10% 1.07x
Eddie Bauer 0.01% 1.04x
Lane Bryant 0.04% 1.00x
Tommy Bahama 0.02% 1.00x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is discoverygreen.com.

Website Composition Index
discoverygreen.com 1.95% 99.24x
smartfinancialcentre.net 1.19% 98.26x
houstononthecheap.com 4.62% 93.58x
thenew93q.com 1.10% 89.55x
chistlukeshealth.org 1.30% 87.36x
houstontoyotacenter.com 4.61% 87.12x
cmhouston.org 2.01% 83.87x
panews.com 1.32% 82.30x
kelsey-seybold.com 2.12% 80.46x
houstonmethodistcareers.org 2.27% 79.94x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.78% 26.54x
Texas University Athletics 9.82% 15.95x
Texas News 14.06% 15.17x
East Texas Cluster 4.75% 14.87x
Austin Cluster 9.15% 14.17x
Oil & Energy 2.40% 12.64x
Northern Texas Cluster 9.59% 12.43x
Fox News Content Consumers 12.78% 11.38x
Texas News Cluster 6.73% 9.63x
Local & Travel England - North Midlands 0.03% 9.56x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male