Dstillery Audiences

TEXAS MEDIA

Audience Size: 2.8 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 37.58% 22.24x
Texas Activity Researchers 19.91% 15.87x
Houston Astros Fans 34.63% 13.66x
Texas County and Local Fair Visitors 42.70% 12.72x
Liberal News Readers 19.04% 12.50x
Texas AM Aggies Fans 27.55% 11.43x
Financial Business Intelligence Researchers 17.68% 11.24x
Houston Trip Planners 40.72% 11.14x
Financial News Readers 15.97% 10.85x
Law Enforcement Officers 21.71% 10.70x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.61x
Kate Spade 0.01% 1.43x
Lane Bryant 0.03% 1.36x
Hollister 0.03% 1.35x
Jos A. Bank Clothiers 0.03% 1.32x
J. Crew 0.02% 1.30x
The Childrens Place 0.05% 1.29x
Zumiez 0.03% 1.27x
Express 0.04% 1.23x
Aeropostale 0.03% 1.23x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is kfdm.com.

Website Composition Index
kfdm.com 4.05% 49.50x
panews.com 1.98% 49.41x
houstononthecheap.com 2.46% 48.36x
12newsnow.com 7.19% 46.74x
cw39.com 3.13% 43.62x
click2houston.com 56.23% 42.97x
yourconroenews.com 2.90% 42.89x
fox26houston.com 6.82% 38.91x
theboxhouston.com 1.46% 38.30x
houstonpress.com 7.64% 38.07x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 4.30% 16.04x
Austin Cluster 17.57% 16.01x
Texas University Athletics 9.15% 15.43x
Texas News Cluster 6.26% 14.68x
Texas News 18.72% 14.33x
Oil & Energy 0.10% 13.73x
Northern Texas Cluster 12.25% 12.96x
Fox News Content Consumers 4.88% 12.52x
Sports - Golf, Hunting, Fishing 0.04% 12.45x
Environmental Conservation 0.03% 9.98x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male