Dstillery Audiences

TEXAS MEDIA

Audience Size: 3.1 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 36.67% 18.66x
Texas Activity Researchers 23.21% 14.43x
Houston Astros Fans 36.87% 14.07x
Texas County and Local Fair Visitors 42.03% 13.59x
Liberal News Readers 20.99% 12.80x
Texas AM Aggies Fans 30.67% 12.28x
Financial Business Intelligence Researchers 20.30% 11.91x
Financial News Readers 19.22% 11.46x
Houston Trip Planners 42.23% 11.28x
Houston Texans Fans 25.35% 11.27x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.63x
Journeys 0.02% 1.37x
Buckle 0.02% 1.33x
Express 0.02% 1.29x
Dressbarn 0.01% 1.28x
The Childrens Place 0.02% 1.21x
Zumiez 0.01% 1.20x
Banana Republic 0.01% 1.16x
White House Black Market 0.01% 1.14x
Old Navy 0.02% 1.09x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is kfdm.com.

Website Composition Index
kfdm.com 3.60% 48.89x
panews.com 1.56% 47.84x
houstononthecheap.com 2.84% 44.60x
12newsnow.com 7.75% 42.21x
cw39.com 2.78% 41.77x
yourconroenews.com 2.96% 39.44x
theboxhouston.com 2.13% 38.56x
bluebonnetnews.com 1.14% 37.99x
climbingtalshill.com 1.11% 35.83x
click2houston.com 61.19% 35.37x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.04% 25.51x
Texas University Athletics 10.74% 18.30x
East Texas Cluster 6.09% 18.05x
Austin Cluster 17.69% 17.77x
Texas News Cluster 7.77% 16.56x
Northern Texas Cluster 14.96% 15.49x
Texas News 20.11% 15.42x
Fox News Content Consumers 8.17% 14.48x
Oil & Energy 0.65% 13.77x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 13.64x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male