Dstillery Audiences

TEXAS MEDIA

Audience Size: 2.5 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 59.82% 24.39x
Houston Activity Researchers 27.79% 17.20x
Houston Astros Fans 25.55% 15.68x
Texas Energy Providers 33.64% 15.08x
Texas AM Aggies Fans 19.61% 12.22x
Houston Texans Fans 16.35% 11.34x
Billiards Enthusiasts 18.97% 9.72x
Texas Trip Planners 25.25% 9.66x
Houston Rockets Fans 17.23% 9.56x
Texas Activity Researchers 14.38% 9.46x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.54x
Mens Wearhouse 0.27% 0.91x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is woodlandscenter.org.

Website Composition Index
woodlandscenter.org 1.19% 125.16x
discoverygreen.com 2.32% 121.79x
smartfinancialcentre.net 1.37% 120.17x
tuts.com 1.13% 120.11x
houstononthecheap.com 4.73% 117.54x
houstonisd.org 1.42% 113.98x
thenew93q.com 1.06% 110.56x
chistlukeshealth.org 1.67% 106.14x
bigkidsmallcity.com 1.09% 105.52x
houstontoyotacenter.com 6.85% 103.09x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 10.05% 18.44x
Texas News 13.96% 17.33x
Austin Cluster 9.17% 16.14x
East Texas Cluster 4.06% 15.45x
Oil & Energy 2.53% 15.01x
Northern Texas Cluster 8.69% 13.30x
Fox News Content Consumers 10.19% 12.30x
Assorted Topics (Viral Media, Paid Traffic) 4.50% 11.07x
Texas News Cluster 6.86% 10.55x
New Orleans Cluster 13.83% 7.68x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male