Dstillery Audiences

TEXAS MEDIA

Audience Size: 1.4 Million Devices

Explore the Texas Media Audience

Below you'll find more information about the Texas Media audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Texas Media audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Media audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 69.79% 33.09x
Houston Trip Planners 58.57% 31.60x
Texas County and Local Fair Visitors 49.65% 16.21x
Texas Activity Researchers 27.34% 15.96x
Houston Astros Fans 34.00% 15.64x
Dallas Mavericks Fans 29.37% 15.11x
Texas Energy Providers 42.22% 14.60x
New York Rangers Fans 26.04% 11.96x
Texas Longhorn Fans 25.17% 11.70x
Houston Texans Fans 22.38% 11.67x
Composition Percentage: The overlap percentage between the Texas Media audience and the Interest attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Media audience is Gymboree.

Location Composition Index
Gymboree 0.03% 2.56x
Maurices 0.01% 0.47x
Composition Percentage: The overlap percentage between the Texas Media audience and the Location attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Media audience is krbe.com.

Website Composition Index
krbe.com 1.31% 84.15x
houstononthecheap.com 3.64% 77.23x
panews.com 1.69% 76.11x
baytownsun.com 1.32% 74.27x
kfdm.com 6.07% 71.97x
galvnews.com 6.39% 66.19x
click2houston.com 48.59% 64.32x
cw39.com 4.28% 64.11x
12newsnow.com 9.41% 59.65x
yourconroenews.com 3.43% 58.78x
Composition Percentage: The overlap percentage between the Texas Media audience and the Web attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Media audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 6.76% 18.38x
Austin Cluster 12.23% 17.53x
East Texas Cluster 2.33% 16.34x
Texas News Cluster 2.59% 14.89x
Texas News 15.46% 14.83x
Northern Texas Cluster 11.40% 14.07x
Sports - Golf, Hunting, Fishing 0.04% 13.95x
Oil & Energy 0.03% 10.98x
Assorted Topics (Freebies, Gardens, Jewelry) 0.66% 9.44x
Fox News Content Consumers 4.70% 9.13x
Composition Percentage: The overlap percentage between the Texas Media audience and the Content Affinity attribute.
Index: A comparison of the Texas Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male