TEXAS NEWS

Audience Size: 1.1 Million Devices

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Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News audience.

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	17.71%	22.42x
Houston Activity Researchers	22.08%	15.48x
Texas Longhorn Fans	32.82%	12.24x
Liberal News Readers	11.75%	11.37x
Texas County and Local Fair Visitors	37.68%	11.31x
Texas AM Aggies Fans	25.77%	11.18x
Austin Trip Planners	24.64%	10.73x
Law Enforcement Officers	18.59%	10.49x
San Antonio Spurs Fans	24.72%	10.34x
Country Music Fans	17.83%	9.95x

Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.

Index: A comparison of the Texas News audience to the internet population.

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Gymboree.

Location	Composition	Index
Gymboree	0.14%	7.39x
Hugo Boss	0.01%	1.99x
The Childrens Place	0.04%	1.76x
Hollister	0.01%	1.46x
Aeropostale	0.02%	1.46x
Buckle	0.02%	1.41x
Michael Kors	0.01%	1.33x
Lane Bryant	0.02%	1.25x
Mens Wearhouse	0.02%	1.19x
Banana Republic	0.02%	1.16x

Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.

Index: A comparison of the Texas News audience to the internet population.

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is krgv.com.

Website	Composition	Index
krgv.com	6.74%	85.73x
tobincenter.org	1.90%	84.82x
mysoutex.com	1.21%	83.48x
seguingazette.com	1.85%	82.67x
themonitor.com	1.32%	78.46x
kiiitv.com	14.57%	77.42x
foxsanantonio.com	17.34%	73.11x
kgns.tv	2.99%	72.50x
herald-zeitung.com	3.92%	71.43x
kristv.com	13.50%	68.88x

Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.

Index: A comparison of the Texas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	1.15%	19.84x
Austin Cluster	23.04%	19.76x
Texas University Athletics	8.45%	17.25x
Northern Texas Cluster	19.25%	16.95x
East Texas Cluster	4.34%	16.67x
Environmental Conservation	0.04%	16.54x
Texas News Cluster	6.02%	15.51x
Right Wing Blogs - Political Activism	0.02%	14.31x
Sports - Golf, Hunting, Fishing	0.05%	14.02x
Texas Media	32.45%	12.76x

Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.

Index: A comparison of the Texas News audience to the internet population.

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male