Dstillery Audiences

TEXAS NEWS

Audience Size: 1.5 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 26.22% 15.14x
Houston Activity Researchers 27.16% 13.27x
Texas Longhorn Fans 34.00% 12.65x
San Antonio Spurs Fans 31.67% 11.88x
Dallas Cowboys Fans 34.98% 11.50x
Texas AM Aggies Fans 29.70% 11.10x
Texas County and Local Fair Visitors 36.02% 10.98x
Liberal News Readers 19.90% 10.58x
Conservative News Readers 23.58% 10.42x
Country Music Fans 23.14% 10.28x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.05% 1.53x
Aeropostale 0.03% 1.38x
Lane Bryant 0.03% 1.36x
Hollister 0.02% 1.35x
Express 0.03% 1.34x
Buckle 0.03% 1.33x
Zumiez 0.02% 1.31x
Michael Kors 0.01% 1.26x
Dressbarn 0.03% 1.19x
Journeys 0.04% 1.15x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is kztv10.com.

Website Composition Index
kztv10.com 4.11% 94.75x
dailytimes.com 1.87% 86.52x
kiiitv.com 15.82% 85.39x
tobincenter.org 1.47% 84.76x
mysoutex.com 1.23% 82.01x
kgns.tv 4.44% 81.98x
themonitor.com 5.16% 81.34x
foxsanantonio.com 17.99% 81.27x
krgv.com 12.91% 80.49x
alicetx.com 1.71% 71.01x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 25.25% 19.88x
East Texas Cluster 6.19% 19.60x
Northern Texas Cluster 18.80% 19.09x
Natural & Healthy Living Researchers 0.26% 17.77x
Right Wing Blogs - Political Activism 0.05% 17.63x
Texas University Athletics 11.42% 17.00x
Texas News Cluster 8.06% 16.98x
Environmental Conservation 0.06% 15.30x
Assorted Topics (Freebies, Gardens, Jewelry) 2.73% 15.30x
Fox News Content Consumers 6.99% 15.18x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male