Dstillery Audiences

TEXAS NEWS

Audience Size: 1.3 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 48.83% 18.85x
Dallas Cowboys Fans 30.00% 15.23x
Texas Activity Researchers 23.79% 14.90x
Texas AM Aggies Fans 26.53% 14.40x
San Antonio Spurs Fans 20.94% 14.35x
Southern Central Voters 27.24% 12.97x
Houston Activity Researchers 24.26% 12.97x
Texas Energy Providers 29.04% 12.86x
Austin Trip Planners 28.40% 12.67x
Conservative News Readers 20.75% 12.57x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.02x
Gymboree 0.03% 0.94x
Jos A. Bank Clothiers 0.15% 0.93x
American Eagle Outfitters 0.04% 0.86x
Old Navy 0.05% 0.83x
Armani 0.02% 0.83x
Eddie Bauer 0.01% 0.82x
The Childrens Place 0.04% 0.79x
Charlotte Russe 0.01% 0.77x
Coach 0.05% 0.77x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is tobincenter.org.

Website Composition Index
tobincenter.org 3.13% 208.68x
themonitor.com 2.20% 207.97x
kztv10.com 1.98% 207.49x
santikos.com 7.31% 200.77x
stxmaps.com 1.22% 194.38x
alicetx.com 1.08% 191.49x
sanantoniomag.com 2.47% 187.35x
kwsanantonio.com 1.57% 182.63x
saws.org 6.61% 173.13x
mygenfcu.org 1.01% 167.11x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.72% 53.73x
Austin Cluster 18.00% 33.65x
Texas University Athletics 13.99% 27.40x
Northern Texas Cluster 16.31% 26.13x
East Texas Cluster 6.14% 24.68x
Texas News Cluster 12.86% 20.46x
Texas Off-Roading 0.19% 19.19x
Texas Media 25.41% 18.52x
Assorted Topics (Viral Media, Paid Traffic) 6.06% 17.56x
Fox News Content Consumers 12.58% 16.03x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male