Dstillery Audiences

TEXAS NEWS

Audience Size: 1.8 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 38.84% 12.25x
Dallas Cowboys Fans 35.53% 10.84x
Texas Activity Researchers 27.02% 10.81x
Texas Trip Planners 43.81% 10.24x
Texas AM Aggies Fans 30.54% 10.18x
Houston Activity Researchers 28.14% 10.02x
San Antonio Spurs Fans 29.41% 9.97x
Texas County and Local Fair Visitors 36.53% 9.86x
Conservative News Readers 23.98% 9.24x
Houston Astros Fans 25.43% 8.69x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 2.21x
The Childrens Place 0.02% 1.50x
Lane Bryant 0.01% 1.28x
Journeys 0.02% 1.09x
Old Navy 0.02% 1.00x
Carhartt 0.16% 0.95x
Victoria's Secret 0.01% 0.85x
Mens Wearhouse 0.01% 0.84x
Maurices 0.01% 0.75x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is santikos.com.

Website Composition Index
santikos.com 2.00% 78.19x
saws.org 1.15% 77.80x
kztv10.com 3.65% 66.93x
brownsvilleherald.com 2.98% 66.31x
tejanonation.net 1.18% 64.31x
kveo.com 3.09% 63.25x
visitcorpuschristitx.org 1.02% 61.59x
krgv.com 16.77% 60.26x
foxsanantonio.com 22.05% 58.37x
kiiitv.com 19.85% 57.89x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.15% 28.01x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 18.02x
Austin Cluster 27.87% 16.72x
East Texas Cluster 9.82% 16.45x
Northern Texas Cluster 26.59% 16.27x
Right Wing Blogs - Political Activism 0.23% 15.99x
Texas University Athletics 15.57% 15.33x
Texas News Cluster 11.11% 13.03x
Fox News Content Consumers 12.58% 12.74x
Environmental Conservation 0.06% 10.42x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female