Dstillery Audiences

TEXAS NEWS

Audience Size: 1.4 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 50.36% 19.77x
Dallas Cowboys Fans 29.57% 14.25x
Austin Trip Planners 29.87% 13.89x
Texas Energy Providers 27.48% 13.53x
San Antonio Spurs Fans 20.68% 13.49x
Southern Central Voters 27.62% 12.75x
Houston Trip Planners 31.73% 12.40x
Billiards Enthusiasts 23.38% 11.44x
Conservative News Readers 19.61% 11.42x
Liberal News Readers 14.56% 10.38x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Aeropostale.

Location Composition Index
Aeropostale 0.05% 2.28x
Eddie Bauer 0.02% 1.62x
Coach 0.06% 1.33x
Dressbarn 0.04% 1.30x
Talbots 0.03% 1.01x
Lane Bryant 0.03% 0.97x
REI 0.01% 0.87x
Free People 0.01% 0.87x
Belk 0.01% 0.85x
Carhartt 0.15% 0.84x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is kztv10.com.

Website Composition Index
kztv10.com 3.30% 206.87x
innewbraunfels.com 0.78% 206.76x
stxmaps.com 1.32% 200.62x
tobincenter.org 3.61% 199.19x
themonitor.com 3.84% 197.77x
sanantoniomag.com 2.39% 196.82x
worldcarnissan.net 0.89% 195.17x
cpsenergy.com 0.98% 195.02x
alicetx.com 1.06% 194.92x
sazoo.org 1.40% 194.90x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.14% 44.94x
Austin Cluster 17.96% 30.80x
Texas University Athletics 11.96% 27.39x
Northern Texas Cluster 14.64% 24.82x
East Texas Cluster 5.64% 24.43x
Texas News Cluster 12.88% 19.46x
Texas Media 22.60% 18.68x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.66% 17.81x
Texas Off-Roading 0.17% 16.85x
Fox News Content Consumers 11.50% 16.45x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999