Dstillery Audiences

TEXAS NEWS

Audience Size: 949.3 Thousand Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 949.3 thousand unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 16.11% 31.61x
Houston Activity Researchers 21.24% 18.82x
Houston Trip Planners 31.58% 15.63x
Texas Longhorn Fans 34.24% 12.93x
Texas AM Aggies Fans 27.78% 12.05x
Austin Trip Planners 25.43% 11.60x
Texas County and Local Fair Visitors 40.92% 11.55x
San Antonio Spurs Fans 28.40% 11.26x
Advertising Professionals 10.46% 10.43x
Financial Business Intelligence Researchers 9.85% 10.32x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Gymboree.

Location Composition Index
Gymboree 0.17% 6.98x
The Childrens Place 0.02% 2.60x
Buckle 0.03% 1.60x
Lane Bryant 0.01% 1.32x
Hollister 0.01% 1.28x
Michael Kors 0.01% 1.27x
LOFT 0.02% 1.21x
Aeropostale 0.02% 1.20x
Journeys 0.04% 1.19x
J. Crew 0.01% 1.18x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is krgv.com.

Website Composition Index
krgv.com 4.45% 118.55x
tobincenter.org 2.01% 111.11x
seguingazette.com 2.73% 106.46x
mysoutex.com 1.33% 105.46x
kztv10.com 4.09% 102.87x
kiiitv.com 15.99% 101.02x
foxsanantonio.com 16.51% 100.42x
kgns.tv 2.97% 95.25x
herald-zeitung.com 6.14% 95.14x
kristv.com 13.81% 90.97x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.85% 22.88x
Austin Cluster 21.07% 22.04x
Northern Texas Cluster 20.06% 19.23x
Texas University Athletics 8.05% 19.22x
Environmental Conservation 0.03% 19.15x
East Texas Cluster 3.58% 18.98x
Texas News Cluster 4.81% 17.39x
Sports - Golf, Hunting, Fishing 0.06% 16.86x
Natural & Healthy Living Researchers 0.03% 14.51x
Texas Media 29.06% 14.50x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male