Explore the Texas News Audience
Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 837 thousand unique devices whose actions qualify for the Texas News audience.
INTERESTS
The Texas News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 36.42% | 21.80x |
| Houston Activity Researchers | 39.67% | 19.59x |
| Houston Trip Planners | 33.41% | 18.46x |
| Dallas Mavericks Fans | 31.35% | 16.94x |
| Austin Trip Planners | 23.33% | 14.87x |
| San Antonio Spurs Fans | 25.52% | 14.36x |
| Texas Longhorn Fans | 31.35% | 13.68x |
| Texas County and Local Fair Visitors | 40.47% | 12.73x |
| San Diego Trip Planners | 15.18% | 11.36x |
| Retired Government Employees | 4.82% | 11.24x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
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APPAREL RETAILERS
The Texas News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas News audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.17% | 14.76x |
| Buckle | 0.01% | 2.21x |
| Chicos | 0.01% | 2.00x |
| Journeys | 0.01% | 1.61x |
| Mens Wearhouse | 0.01% | 1.18x |
| Maurices | 0.01% | 0.61x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
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WEBSITES
The Texas News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas News audience is krgv.com.
| Website | Composition | Index |
| krgv.com | 2.16% | 152.06x |
| kztv10.com | 3.76% | 141.76x |
| tobincenter.org | 1.75% | 137.96x |
| foxsanantonio.com | 14.47% | 132.38x |
| seguingazette.com | 2.71% | 129.24x |
| mysoutex.com | 1.11% | 124.63x |
| kristv.com | 11.16% | 124.37x |
| herald-zeitung.com | 6.73% | 118.32x |
| kgns.tv | 2.64% | 115.77x |
| kiiitv.com | 17.15% | 110.01x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas News audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 17.11% | 25.86x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.38% | 24.90x |
| Northern Texas Cluster | 17.30% | 22.97x |
| Texas University Athletics | 6.83% | 20.44x |
| East Texas Cluster | 2.84% | 19.94x |
| Texas News Cluster | 3.17% | 18.69x |
| Environmental Conservation | 0.03% | 16.56x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.97% | 15.58x |
| Texas Media | 25.50% | 14.91x |
| Women Shoppers | 0.02% | 13.80x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
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DEMOGRAPHICS
The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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