Explore the Texas News Audience
Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Texas News audience.
INTERESTS
The Texas News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 26.22% | 15.14x |
| Houston Activity Researchers | 27.16% | 13.27x |
| Texas Longhorn Fans | 34.00% | 12.65x |
| San Antonio Spurs Fans | 31.67% | 11.88x |
| Dallas Cowboys Fans | 34.98% | 11.50x |
| Texas AM Aggies Fans | 29.70% | 11.10x |
| Texas County and Local Fair Visitors | 36.02% | 10.98x |
| Liberal News Readers | 19.90% | 10.58x |
| Conservative News Readers | 23.58% | 10.42x |
| Country Music Fans | 23.14% | 10.28x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
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APPAREL RETAILERS
The Texas News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas News audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.05% | 1.53x |
| Aeropostale | 0.03% | 1.38x |
| Lane Bryant | 0.03% | 1.36x |
| Hollister | 0.02% | 1.35x |
| Express | 0.03% | 1.34x |
| Buckle | 0.03% | 1.33x |
| Zumiez | 0.02% | 1.31x |
| Michael Kors | 0.01% | 1.26x |
| Dressbarn | 0.03% | 1.19x |
| Journeys | 0.04% | 1.15x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
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WEBSITES
The Texas News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas News audience is kztv10.com.
| Website | Composition | Index |
| kztv10.com | 4.11% | 94.75x |
| dailytimes.com | 1.87% | 86.52x |
| kiiitv.com | 15.82% | 85.39x |
| tobincenter.org | 1.47% | 84.76x |
| mysoutex.com | 1.23% | 82.01x |
| kgns.tv | 4.44% | 81.98x |
| themonitor.com | 5.16% | 81.34x |
| foxsanantonio.com | 17.99% | 81.27x |
| krgv.com | 12.91% | 80.49x |
| alicetx.com | 1.71% | 71.01x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas News audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 25.25% | 19.88x |
| East Texas Cluster | 6.19% | 19.60x |
| Northern Texas Cluster | 18.80% | 19.09x |
| Natural & Healthy Living Researchers | 0.26% | 17.77x |
| Right Wing Blogs - Political Activism | 0.05% | 17.63x |
| Texas University Athletics | 11.42% | 17.00x |
| Texas News Cluster | 8.06% | 16.98x |
| Environmental Conservation | 0.06% | 15.30x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 2.73% | 15.30x |
| Fox News Content Consumers | 6.99% | 15.18x |
Composition Percentage:
The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
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DEMOGRAPHICS
The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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