Dstillery Audiences

TEXAS NEWS

Audience Size: 1.4 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 48.58% 19.76x
Dallas Cowboys Fans 29.43% 14.75x
Texas AM Aggies Fans 24.38% 14.16x
Texas Energy Providers 27.00% 13.80x
Austin Trip Planners 28.95% 13.74x
San Antonio Spurs Fans 21.80% 13.49x
Southern Central Voters 26.31% 13.41x
Houston Trip Planners 31.04% 12.77x
Billiards Enthusiasts 24.02% 11.84x
Conservative News Readers 20.79% 11.82x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Aeropostale.

Location Composition Index
Aeropostale 0.06% 1.60x
Lorna Jane 0.01% 1.26x
Coach 0.06% 1.09x
Dressbarn 0.04% 0.92x
Lane Bryant 0.04% 0.89x
Talbots 0.04% 0.85x
Patagonia 0.01% 0.84x
LOFT 0.03% 0.81x
Gap 0.08% 0.79x
Armani 0.02% 0.79x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is kztv10.com.

Website Composition Index
kztv10.com 2.65% 202.97x
themonitor.com 3.01% 200.91x
sazoo.org 1.26% 200.11x
tobincenter.org 3.62% 198.71x
stxmaps.com 1.26% 197.22x
alicetx.com 1.08% 191.22x
sanantoniomag.com 2.58% 187.06x
kwsanantonio.com 1.78% 183.57x
santikos.com 8.56% 182.09x
foxsanantonio.com 6.56% 179.93x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.06% 49.61x
Austin Cluster 18.57% 32.55x
Texas University Athletics 13.40% 26.79x
Northern Texas Cluster 15.87% 25.41x
East Texas Cluster 6.00% 24.45x
Texas News Cluster 13.77% 19.94x
Texas Media 24.63% 18.77x
Texas Off-Roading 0.19% 17.82x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.66% 17.45x
Fox News Content Consumers 12.16% 15.89x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male