Dstillery Audiences

TEXAS NEWS

Audience Size: 2.4 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 46.39% 14.12x
Texas Longhorn Fans 33.05% 12.59x
Dallas Cowboys Fans 31.36% 11.85x
San Antonio Spurs Fans 28.27% 11.58x
Texas Activity Researchers 21.98% 11.34x
Texas County and Local Fair Visitors 32.54% 10.99x
Texas AM Aggies Fans 25.07% 10.29x
Conservative News Readers 20.89% 9.79x
Houston Activity Researchers 22.29% 9.70x
Liberal News Readers 17.97% 9.18x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 2.03x
The Childrens Place 0.02% 1.73x
LOFT 0.01% 1.39x
Journeys 0.01% 1.33x
Old Navy 0.02% 1.18x
Carhartt 0.15% 1.13x
Victoria's Secret 0.01% 1.06x
Mens Wearhouse 0.01% 0.82x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is saws.org.

Website Composition Index
saws.org 2.29% 83.39x
santikos.com 3.84% 77.53x
themonitor.com 3.50% 76.81x
kztv10.com 4.72% 73.28x
universityhealthsystem.com 1.05% 70.54x
tobincenter.org 1.46% 67.93x
kiiitv.com 16.56% 66.48x
foxsanantonio.com 25.41% 64.23x
alicetx.com 2.00% 63.78x
visitcorpuschristitx.org 1.93% 63.73x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.32% 29.09x
Right Wing Blogs - Political Activism 0.41% 18.99x
Austin Cluster 20.18% 18.66x
Assorted Topics (Viral Media, Paid Traffic) 0.06% 17.83x
Northern Texas Cluster 21.98% 17.41x
East Texas Cluster 8.16% 17.27x
Texas University Athletics 12.31% 17.11x
Fox News Content Consumers 11.63% 14.22x
Texas News Cluster 10.00% 12.86x
Local & Travel England - North Midlands 0.06% 12.40x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female