Dstillery Audiences

TEXAS NEWS

Audience Size: 792.8 Thousand Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 792.8 thousand unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 26.43% 16.24x
Houston Activity Researchers 27.66% 14.29x
Texas Longhorn Fans 34.77% 13.08x
Dallas Cowboys Fans 35.28% 12.57x
San Antonio Spurs Fans 30.27% 12.43x
Texas AM Aggies Fans 30.12% 11.92x
Conservative News Readers 25.44% 11.63x
Liberal News Readers 20.01% 11.31x
Texas County and Local Fair Visitors 36.59% 11.14x
Readers of Hispanic Content 23.55% 11.08x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.89x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is brownsvilleherald.com.

Website Composition Index
brownsvilleherald.com 2.04% 119.08x
kztv10.com 3.65% 110.41x
krgv.com 13.72% 95.86x
dailytimes.com 2.55% 94.89x
alicetx.com 1.74% 94.74x
valleymorningstar.com 1.68% 90.43x
kgns.tv 6.05% 89.54x
kristv.com 17.29% 87.49x
kiiitv.com 17.93% 85.31x
foxsanantonio.com 20.21% 82.93x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 7.33% 21.96x
Right Wing Blogs - Political Activism 0.09% 21.56x
Northern Texas Cluster 20.76% 20.93x
Austin Cluster 26.26% 20.04x
Natural & Healthy Living Researchers 0.23% 18.89x
Texas University Athletics 12.33% 18.67x
Fox News Content Consumers 9.42% 17.34x
Texas News Cluster 8.30% 17.25x
Assorted Topics (Freebies, Gardens, Jewelry) 4.55% 16.07x
Cuba & Mexico Media 0.16% 14.41x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male