Dstillery Audiences

TEXAS NEWS

Audience Size: 1.4 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 21.25% 19.28x
Houston Activity Researchers 24.33% 15.12x
San Antonio Spurs Fans 33.19% 13.42x
Texas Longhorn Fans 31.33% 12.13x
Liberal News Readers 16.98% 12.00x
Law Enforcement Officers 22.27% 11.35x
Texas AM Aggies Fans 27.30% 11.33x
Dallas Cowboys Fans 32.35% 11.01x
Country Music Fans 20.95% 10.93x
Texas County and Local Fair Visitors 35.00% 10.88x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 1.42x
Lane Bryant 0.04% 1.36x
Dressbarn 0.03% 1.34x
Aeropostale 0.04% 1.20x
H&M 0.02% 1.20x
Zumiez 0.03% 1.17x
Michael Kors 0.02% 1.14x
Express 0.04% 1.14x
Kate Spade 0.01% 1.12x
Journeys 0.06% 1.12x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is kztv10.com.

Website Composition Index
kztv10.com 3.86% 107.35x
dailytimes.com 1.37% 98.28x
kiiitv.com 14.10% 92.75x
mysoutex.com 1.30% 90.98x
themonitor.com 3.38% 90.46x
tobincenter.org 1.70% 89.90x
kgns.tv 3.60% 88.68x
krgv.com 11.80% 87.63x
kristv.com 14.70% 76.24x
hccommunityjournal.com 1.56% 76.10x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.07% 21.58x
Austin Cluster 23.13% 21.08x
East Texas Cluster 5.07% 20.01x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.82% 19.62x
Environmental Conservation 0.04% 18.35x
Northern Texas Cluster 18.07% 18.35x
Texas University Athletics 9.57% 17.70x
Texas News Cluster 6.94% 17.05x
Natural & Healthy Living Researchers 0.15% 16.72x
Cuba & Mexico Media 0.05% 15.06x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male