Dstillery Audiences

TEXAS NEWS

Audience Size: 1.3 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 48.83% 14.51x
Dallas Cowboys Fans 34.17% 13.37x
Texas County and Local Fair Visitors 35.92% 12.39x
Texas Activity Researchers 23.37% 11.91x
Texas AM Aggies Fans 27.70% 11.82x
San Antonio Spurs Fans 26.78% 11.48x
Conservative News Readers 23.61% 10.63x
Houston Activity Researchers 24.07% 10.42x
Liberal News Readers 19.23% 9.57x
Arizona Wildcats Fans 20.88% 9.37x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Buckle.

Location Composition Index
Buckle 0.08% 1.41x
Journeys 0.06% 1.32x
Lane Bryant 0.05% 1.31x
Carhartt 0.07% 1.25x
Hollister 0.04% 1.15x
Dressbarn 0.04% 1.14x
Aeropostale 0.05% 1.13x
The Childrens Place 0.08% 1.10x
Old Navy 0.08% 1.07x
Express 0.03% 1.03x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is saws.org.

Website Composition Index
saws.org 4.88% 113.77x
santikos.com 2.85% 110.46x
universityhealthsystem.com 2.42% 103.54x
texashighways.com 2.25% 98.54x
sacurrent.com 14.86% 97.33x
kiiitv.com 18.72% 96.90x
kztv10.com 5.74% 96.76x
krgv.com 11.77% 92.96x
kristv.com 14.13% 89.88x
valleycentral.com 14.24% 88.95x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.69% 35.57x
Austin Cluster 17.63% 24.68x
East Texas Cluster 8.28% 22.75x
Northern Texas Cluster 20.07% 21.84x
Texas University Athletics 13.26% 20.57x
Texas News Cluster 11.35% 14.80x
Texas Media 31.13% 14.79x
Right Wing Blogs - Political Activism 1.56% 14.76x
Fox News Content Consumers 16.18% 14.03x
Local & Travel England - North Midlands 0.05% 12.39x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female