Dstillery Audiences

TEXAS NEWS

Audience Size: 1.7 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 49.51% 13.83x
Dallas Cowboys Fans 35.21% 12.52x
Texas County and Local Fair Visitors 39.48% 12.14x
Texas AM Aggies Fans 29.60% 11.53x
Texas Activity Researchers 25.62% 11.05x
San Antonio Spurs Fans 27.00% 10.80x
Houston Activity Researchers 25.96% 10.00x
Conservative News Readers 24.92% 9.70x
Texas State Fairs 29.99% 9.01x
Liberal News Readers 20.29% 8.86x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Buckle.

Location Composition Index
Buckle 0.33% 1.48x
Aeropostale 0.07% 1.33x
The Childrens Place 0.10% 1.16x
Lane Bryant 0.05% 1.15x
Journeys 0.05% 1.09x
Old Navy 0.09% 1.04x
REI 0.02% 1.04x
Ann Taylor 0.02% 1.02x
Free People 0.02% 1.02x
Jos A. Bank Clothiers 0.25% 1.02x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is santikos.com.

Website Composition Index
santikos.com 2.70% 141.47x
tobincenter.org 1.17% 133.44x
kztv10.com 3.67% 131.08x
baptisthealthsystem.com 1.15% 115.36x
alicetx.com 1.89% 115.18x
empowertexans.com 1.04% 115.07x
sanantoniomag.com 1.72% 112.54x
texashighways.com 3.64% 107.95x
101highlandlakes.com 1.03% 106.84x
dailytimes.com 1.35% 103.98x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.92% 36.29x
Austin Cluster 18.40% 24.53x
East Texas Cluster 8.14% 21.49x
Northern Texas Cluster 20.36% 20.79x
Texas University Athletics 13.88% 19.92x
Texas News Cluster 12.04% 14.95x
Texas Media 30.57% 14.30x
Right Wing Blogs - Political Activism 1.93% 12.58x
Cuba & Mexico Media 0.88% 11.66x
Fox News Content Consumers 18.40% 11.66x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female