Dstillery Audiences

TEXAS NEWS

Audience Size: 1.6 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 43.30% 20.97x
Dallas Cowboys Fans 26.58% 16.54x
Texas AM Aggies Fans 22.30% 16.54x
Texas Activity Researchers 20.69% 15.49x
Houston Activity Researchers 21.45% 14.21x
San Antonio Spurs Fans 17.98% 13.88x
Austin Trip Planners 24.65% 12.89x
Conservative News Readers 19.08% 12.74x
Southern Central Voters 20.72% 12.71x
Texas Energy Providers 23.22% 12.68x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Buckle.

Location Composition Index
Buckle 0.22% 1.35x
Journeys 0.07% 1.24x
Lane Bryant 0.04% 1.10x
The Childrens Place 0.09% 1.09x
Coach 0.06% 1.06x
American Eagle Outfitters 0.09% 1.03x
Aeropostale 0.05% 1.01x
Jos A. Bank Clothiers 0.27% 0.98x
Zumiez 0.06% 0.93x
Johnston and Murphy 0.12% 0.92x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is santikos.com.

Website Composition Index
santikos.com 4.17% 161.38x
tobincenter.org 1.79% 156.10x
kztv10.com 1.52% 149.03x
themonitor.com 1.27% 147.82x
alicetx.com 1.36% 136.06x
stxmaps.com 1.18% 135.21x
empowertexans.com 1.45% 130.12x
sanantoniomag.com 2.12% 129.69x
kwsanantonio.com 1.20% 127.30x
baptisthealthsystem.com 1.77% 124.67x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.22% 43.46x
Austin Cluster 18.47% 27.01x
Northern Texas Cluster 18.66% 22.80x
East Texas Cluster 7.67% 21.99x
Texas University Athletics 14.29% 21.91x
Texas News Cluster 12.37% 16.19x
Texas Media 29.28% 14.77x
Texas Off-Roading 0.14% 13.87x
Cars, Travel & Food 0.48% 12.72x
Assorted Topics (Viral Media, Paid Traffic) 7.81% 12.47x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female