Dstillery Audiences

TEXAS NEWS

Audience Size: 1.7 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 26.86% 14.96x
Houston Activity Researchers 27.58% 12.82x
Texas Longhorn Fans 34.87% 12.47x
Dallas Cowboys Fans 34.05% 11.71x
San Antonio Spurs Fans 29.45% 11.43x
Texas AM Aggies Fans 29.43% 10.95x
Conservative News Readers 24.49% 10.82x
Liberal News Readers 20.05% 10.64x
Texas County and Local Fair Visitors 36.31% 10.60x
Country Music Fans 23.36% 10.58x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Buckle.

Location Composition Index
Buckle 0.03% 1.42x
LOFT 0.02% 1.38x
Hollister 0.02% 1.36x
Zumiez 0.02% 1.34x
Gymboree 0.02% 1.32x
Express 0.02% 1.27x
Lane Bryant 0.02% 1.26x
The Childrens Place 0.03% 1.20x
H&M 0.01% 1.18x
Banana Republic 0.02% 1.14x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is brownsvilleherald.com.

Website Composition Index
brownsvilleherald.com 1.45% 106.36x
kztv10.com 3.42% 94.80x
dailytimes.com 2.35% 85.55x
valleymorningstar.com 1.22% 81.72x
mysoutex.com 1.11% 81.01x
tobincenter.org 1.50% 80.02x
kgns.tv 5.10% 79.78x
foxsanantonio.com 19.31% 78.99x
kiiitv.com 17.53% 78.43x
kristv.com 16.24% 78.18x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 6.78% 19.70x
Northern Texas Cluster 19.73% 19.17x
Austin Cluster 26.12% 18.60x
Right Wing Blogs - Political Activism 0.06% 17.69x
Texas University Athletics 12.07% 17.19x
Natural & Healthy Living Researchers 0.24% 16.50x
Texas News Cluster 8.17% 15.61x
Fox News Content Consumers 8.39% 15.26x
Assorted Topics (Freebies, Gardens, Jewelry) 3.54% 14.78x
Environmental Conservation 0.07% 14.44x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male