Dstillery Audiences

TEXAS NEWS

Audience Size: 2.5 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 36.80% 13.46x
Texas Trip Planners 45.71% 13.16x
Dallas Cowboys Fans 33.80% 12.09x
San Antonio Spurs Fans 29.65% 11.54x
Texas Activity Researchers 23.77% 11.47x
Texas County and Local Fair Visitors 33.66% 11.38x
Texas AM Aggies Fans 28.49% 10.98x
Houston Activity Researchers 24.83% 10.57x
Conservative News Readers 21.50% 9.71x
Houston Astros Fans 22.86% 9.15x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.59x
Aeropostale 0.01% 1.59x
The Childrens Place 0.02% 1.58x
Journeys 0.02% 1.58x
Express 0.01% 1.46x
Old Navy 0.02% 1.36x
Dressbarn 0.01% 1.27x
Lane Bryant 0.01% 1.14x
Mens Wearhouse 0.01% 1.06x
Maurices 0.02% 0.99x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is saws.org.

Website Composition Index
saws.org 1.53% 81.78x
santikos.com 2.61% 81.06x
brownsvilleherald.com 1.47% 74.32x
kztv10.com 4.40% 70.25x
tobincenter.org 1.02% 68.41x
alicetx.com 1.84% 64.77x
valleymorningstar.com 2.00% 64.44x
kveo.com 4.48% 62.53x
themonitor.com 7.61% 62.43x
visitcorpuschristitx.org 1.33% 62.29x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.22% 30.37x
Right Wing Blogs - Political Activism 0.32% 18.66x
Austin Cluster 24.50% 18.32x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 17.85x
Northern Texas Cluster 24.39% 17.63x
East Texas Cluster 9.37% 17.57x
Texas University Athletics 14.04% 17.05x
Fox News Content Consumers 11.91% 13.80x
Texas News Cluster 10.66% 13.62x
Texas Media 39.10% 11.64x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female