Dstillery Audiences

TEXAS NEWS

Audience Size: 958.5 Thousand Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 958.5 thousand unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 27.13% 15.71x
Houston Activity Researchers 28.69% 13.83x
Dallas Cowboys Fans 36.74% 12.66x
Texas Longhorn Fans 35.92% 12.60x
San Antonio Spurs Fans 31.38% 12.49x
Conservative News Readers 26.92% 12.43x
Texas AM Aggies Fans 31.11% 12.24x
Liberal News Readers 20.98% 11.84x
Country Music Fans 24.14% 11.70x
Readers of Hispanic Content 25.17% 11.61x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Carhartt.

Location Composition Index
Carhartt 0.08% 0.99x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is brownsvilleherald.com.

Website Composition Index
brownsvilleherald.com 3.07% 111.05x
kveo.com 1.54% 102.48x
kztv10.com 3.60% 99.78x
alicetx.com 2.02% 97.13x
krgv.com 14.55% 92.70x
dailytimes.com 3.13% 91.51x
kristv.com 18.40% 87.04x
kiiitv.com 18.27% 86.60x
kgns.tv 7.22% 85.51x
valleymorningstar.com 2.50% 84.49x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.04% 35.17x
Right Wing Blogs - Political Activism 0.14% 24.28x
East Texas Cluster 8.12% 23.53x
Austin Cluster 24.48% 22.46x
Northern Texas Cluster 22.55% 22.42x
Texas University Athletics 13.19% 20.69x
Texas News Cluster 9.07% 19.11x
Natural & Healthy Living Researchers 0.34% 18.48x
Fox News Content Consumers 10.62% 18.19x
Assorted Topics (Freebies, Gardens, Jewelry) 5.85% 15.05x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female