Dstillery Audiences

TEXAS NEWS

Audience Size: 837 Thousand Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 837 thousand unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 36.42% 21.80x
Houston Activity Researchers 39.67% 19.59x
Houston Trip Planners 33.41% 18.46x
Dallas Mavericks Fans 31.35% 16.94x
Austin Trip Planners 23.33% 14.87x
San Antonio Spurs Fans 25.52% 14.36x
Texas Longhorn Fans 31.35% 13.68x
Texas County and Local Fair Visitors 40.47% 12.73x
San Diego Trip Planners 15.18% 11.36x
Retired Government Employees 4.82% 11.24x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Gymboree.

Location Composition Index
Gymboree 0.17% 14.76x
Buckle 0.01% 2.21x
Chicos 0.01% 2.00x
Journeys 0.01% 1.61x
Mens Wearhouse 0.01% 1.18x
Maurices 0.01% 0.61x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is krgv.com.

Website Composition Index
krgv.com 2.16% 152.06x
kztv10.com 3.76% 141.76x
tobincenter.org 1.75% 137.96x
foxsanantonio.com 14.47% 132.38x
seguingazette.com 2.71% 129.24x
mysoutex.com 1.11% 124.63x
kristv.com 11.16% 124.37x
herald-zeitung.com 6.73% 118.32x
kgns.tv 2.64% 115.77x
kiiitv.com 17.15% 110.01x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 17.11% 25.86x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.38% 24.90x
Northern Texas Cluster 17.30% 22.97x
Texas University Athletics 6.83% 20.44x
East Texas Cluster 2.84% 19.94x
Texas News Cluster 3.17% 18.69x
Environmental Conservation 0.03% 16.56x
Assorted Topics (Freebies, Gardens, Jewelry) 0.97% 15.58x
Texas Media 25.50% 14.91x
Women Shoppers 0.02% 13.80x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male