Dstillery Audiences

TEXAS NEWS

Audience Size: 1.8 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 48.47% 12.35x
Dallas Cowboys Fans 35.38% 11.61x
San Antonio Spurs Fans 30.98% 10.60x
Texas Activity Researchers 30.19% 10.49x
Texas County and Local Fair Visitors 36.45% 10.43x
Texas AM Aggies Fans 28.90% 10.20x
Conservative News Readers 27.51% 9.76x
Country Music Fans 22.99% 9.00x
Arizona Wildcats Fans 23.66% 8.84x
Houston Activity Researchers 28.63% 8.84x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.50x
Tommy Bahama 0.01% 1.34x
Buckle 0.05% 1.33x
Dressbarn 0.03% 1.29x
Michael Kors 0.04% 1.27x
The Childrens Place 0.07% 1.19x
Coach 0.03% 1.17x
Hollister 0.04% 1.17x
Kate Spade 0.02% 1.15x
Journeys 0.07% 1.14x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is saws.org.

Website Composition Index
saws.org 3.83% 105.30x
sanantoniomag.com 1.33% 100.34x
kztv10.com 5.50% 100.03x
alicetx.com 2.05% 99.98x
texashighways.com 1.55% 96.54x
brownsvilleherald.com 1.10% 96.42x
santikos.com 4.61% 94.47x
progresstimes.net 1.01% 91.02x
tobincenter.org 1.47% 90.93x
universityhealthsystem.com 1.81% 89.98x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.57% 35.90x
Austin Cluster 18.24% 22.93x
East Texas Cluster 7.85% 21.77x
Northern Texas Cluster 19.73% 20.84x
Texas University Athletics 13.30% 19.79x
Right Wing Blogs - Political Activism 1.00% 17.18x
Assorted Topics (Viral Media, Paid Traffic) 0.07% 16.72x
Fox News Content Consumers 13.41% 16.46x
Texas News Cluster 11.05% 14.81x
Texas Media 28.72% 14.47x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female