Dstillery Audiences

TEXAS NEWS

Audience Size: 1.5 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 29.27% 13.94x
Houston Activity Researchers 31.15% 12.37x
Texas Longhorn Fans 41.00% 12.21x
Dallas Cowboys Fans 39.41% 11.96x
Conservative News Readers 28.38% 11.68x
San Antonio Spurs Fans 33.53% 11.54x
Texas AM Aggies Fans 34.76% 11.52x
Readers of Hispanic Content 27.37% 10.99x
Liberal News Readers 21.74% 10.77x
Country Music Fans 25.50% 10.47x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.89x
LOFT 0.01% 1.33x
Dressbarn 0.01% 1.33x
Victoria's Secret 0.02% 1.30x
Journeys 0.02% 1.26x
Old Navy 0.02% 1.19x
Aeropostale 0.01% 1.12x
Carhartt 0.16% 1.08x
White House Black Market 0.01% 1.05x
The Childrens Place 0.02% 1.03x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is santikos.com.

Website Composition Index
santikos.com 1.40% 133.34x
kztv10.com 3.36% 112.89x
kveo.com 2.28% 108.28x
brownsvilleherald.com 3.13% 108.26x
krgv.com 15.23% 101.70x
kiiitv.com 18.37% 96.81x
alicetx.com 1.89% 96.61x
dailytimes.com 3.34% 94.45x
kristv.com 20.12% 92.59x
kgns.tv 8.02% 92.44x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.09% 37.30x
Right Wing Blogs - Political Activism 0.20% 24.33x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 23.60x
East Texas Cluster 9.29% 23.32x
Austin Cluster 26.13% 22.81x
Northern Texas Cluster 24.59% 22.16x
Texas University Athletics 14.71% 20.88x
Texas News Cluster 10.47% 18.33x
Fox News Content Consumers 12.00% 17.67x
Natural & Healthy Living Researchers 0.41% 14.98x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female