Dstillery Audiences

TEXAS NEWS

Audience Size: 1.4 Million Devices

Explore the Texas News Audience

Below you'll find more information about the Texas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Texas News audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 46.29% 21.10x
Texas AM Aggies Fans 23.21% 16.65x
Dallas Cowboys Fans 27.30% 16.59x
Texas Activity Researchers 21.58% 16.52x
San Antonio Spurs Fans 19.41% 15.26x
Houston Activity Researchers 21.80% 15.03x
Southern Central Voters 23.23% 14.06x
Conservative News Readers 19.39% 13.62x
Austin Trip Planners 25.94% 13.52x
Texas Energy Providers 25.83% 13.42x
Composition Percentage: The overlap percentage between the Texas News audience and the Interest attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News audience is Buckle.

Location Composition Index
Buckle 0.10% 1.14x
Lane Bryant 0.04% 1.09x
Madewell 0.02% 0.95x
Jos A. Bank Clothiers 0.23% 0.93x
Armani 0.03% 0.91x
Talbots 0.03% 0.90x
Coach 0.03% 0.87x
Gymboree 0.01% 0.86x
Dressbarn 0.03% 0.79x
Johnston and Murphy 0.05% 0.76x
Composition Percentage: The overlap percentage between the Texas News audience and the Location attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News audience is santikos.com.

Website Composition Index
santikos.com 5.63% 165.70x
tobincenter.org 2.42% 164.56x
themonitor.com 1.73% 157.83x
kztv10.com 1.56% 155.77x
niosa.org 1.02% 154.61x
alicetx.com 1.04% 146.75x
stxmaps.com 1.18% 145.20x
sanantoniomag.com 2.33% 138.12x
kwsanantonio.com 1.42% 137.67x
empowertexans.com 1.88% 133.80x
Composition Percentage: The overlap percentage between the Texas News audience and the Web attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.45% 47.74x
Austin Cluster 18.06% 29.04x
Northern Texas Cluster 17.36% 24.20x
Texas University Athletics 14.20% 23.71x
East Texas Cluster 6.72% 22.73x
Texas News Cluster 12.16% 17.78x
Texas Off-Roading 0.17% 16.99x
Texas Media 27.18% 15.59x
Cars, Travel & Food 0.57% 14.48x
Assorted Topics (Viral Media, Paid Traffic) 6.87% 14.36x
Composition Percentage: The overlap percentage between the Texas News audience and the Content Affinity attribute.
Index: A comparison of the Texas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female