Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 39.89% 19.69x
Texas Energy Providers 39.04% 19.64x
Dallas Mavericks Fans 31.40% 17.57x
Austin Trip Planners 29.25% 13.67x
Texas Trip Planners 33.77% 13.53x
Billiards Enthusiasts 26.39% 12.81x
Southern Central Voters 25.40% 12.76x
Texas AM Aggies Fans 21.24% 12.15x
Scuba Diving Enthusiasts 22.66% 10.78x
Dallas Trip Planners 32.59% 10.74x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 6.36x
LOFT 0.08% 1.89x
Lane Bryant 0.06% 1.39x
Eddie Bauer 0.02% 1.32x
Express 0.03% 1.18x
Victoria's Secret 0.09% 1.15x
Zara 0.03% 1.13x
Aeropostale 0.04% 1.13x
Chicos 0.06% 1.12x
Gymboree 0.04% 1.06x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website Composition Index
spcafindapet.com 3.18% 297.46x
daveperrymiller.com 1.49% 269.04x
childrens.com 1.22% 244.44x
discoverdenton.com 2.17% 238.58x
salvationarmydfw.org 1.34% 234.31x
fortworth.com 6.35% 233.05x
mesomaya.com 2.97% 231.58x
ntfb.org 1.57% 230.66x
attpac.org 7.08% 228.72x
dfwrestaurantweek.com 1.06% 225.34x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.03% 48.85x
East Texas Cluster 8.88% 36.17x
Texas University Athletics 13.00% 26.00x
Northern Texas Cluster 13.58% 21.74x
Apartment & Community Real Estate Researchers 0.66% 20.37x
Texas News 15.92% 19.94x
Austin Cluster 10.46% 18.33x
Texas Off-Roading 0.18% 17.41x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.36% 13.45x
Pre-Built Home Researchers 3.86% 12.75x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male