Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Mavericks Fans.

Interest Composition Index
Dallas Mavericks Fans 54.59% 20.47x
Dallas Cowboys Fans 52.31% 19.53x
Texas Longhorn Fans 44.16% 16.35x
Texas Energy Providers 45.66% 15.49x
Texas Activity Researchers 31.19% 15.28x
Texas State Fairs 47.52% 15.28x
Houston Activity Researchers 35.18% 15.07x
Texas AM Aggies Fans 37.75% 14.85x
Texas County and Local Fair Visitors 42.16% 14.18x
Billiards Enthusiasts 36.00% 13.23x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 4.20x
Jos A. Bank Clothiers 0.01% 2.37x
The Childrens Place 0.02% 2.27x
White House Black Market 0.01% 1.94x
Mens Wearhouse 0.02% 1.84x
Journeys 0.01% 1.77x
Dressbarn 0.01% 1.73x
Lane Bryant 0.01% 1.59x
Maurices 0.02% 1.29x
Old Navy 0.01% 1.06x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website Composition Index
spcafindapet.com 1.27% 200.49x
cityofdenton.com 2.17% 177.61x
ebby.com 2.88% 174.32x
attpac.org 2.73% 173.38x
texashealth.org 5.16% 173.18x
fortworth.com 1.43% 172.46x
parklandcareers.com 1.20% 171.55x
discoverdenton.com 1.20% 170.63x
thebombfactory.com 1.34% 167.73x
americanairlinescenter.com 2.69% 167.24x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.41% 49.90x
East Texas Cluster 16.10% 30.47x
Texas University Athletics 19.57% 24.74x
Apartment & Community Real Estate Researchers 0.18% 22.43x
Northern Texas Cluster 25.47% 18.77x
Austin Cluster 24.07% 18.46x
Texas Off-Roading 0.07% 17.61x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.32% 15.58x
Fox News Content Consumers 12.64% 15.05x
Pre-Built Home Researchers 1.38% 13.95x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male