TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	42.06%	18.87x
Texas Energy Providers	40.85%	17.46x
Dallas Mavericks Fans	29.47%	14.45x
Houston Activity Researchers	26.27%	13.41x
Texas Trip Planners	30.63%	13.06x
Texas Activity Researchers	23.35%	12.51x
Austin Trip Planners	28.68%	12.46x
Texas AM Aggies Fans	24.89%	12.45x
Billiards Enthusiasts	26.90%	12.43x
Southern Central Voters	26.81%	12.12x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.02%	2.71x
Saint Laurent Paris	0.02%	2.19x
Club Monaco	0.03%	1.72x
Ann Taylor	0.06%	1.69x
Tommy Bahama	0.06%	1.66x
Johnston and Murphy	0.26%	1.61x
Buckle	0.32%	1.55x
Jos A. Bank Clothiers	0.48%	1.35x
J. Crew	0.09%	1.18x
White House Black Market	0.30%	1.17x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	3.01%	217.25x
daveperrymiller.com	1.49%	200.52x
mesomaya.com	1.78%	187.86x
fwtx.com	2.65%	181.93x
salvationarmydfw.org	1.08%	180.88x
dallasisd.org	4.05%	180.84x
attpac.org	6.35%	174.42x
discoverdenton.com	2.50%	169.33x
fortworth.com	4.78%	168.40x
mansfieldisd.org	2.29%	167.06x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	1.16%	39.87x
East Texas Cluster	11.89%	27.28x
Texas University Athletics	17.05%	18.58x
Northern Texas Cluster	18.24%	17.15x
Austin Cluster	12.80%	15.12x
Texas Off-Roading	0.17%	14.86x
Texas News	18.43%	13.73x
Apartment & Community Real Estate Researchers	0.39%	13.56x
Pre-Built Home Researchers	3.54%	9.53x
Assorted Topics (Viral Media, Paid Traffic)	8.18%	9.16x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female