Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 41.85% 20.87x
Texas Energy Providers 43.53% 18.94x
Dallas Mavericks Fans 31.66% 18.66x
Austin Trip Planners 30.24% 13.25x
Texas Trip Planners 34.87% 13.22x
Houston Activity Researchers 25.12% 13.18x
Texas Activity Researchers 21.31% 13.11x
Southern Central Voters 27.96% 13.07x
Texas AM Aggies Fans 24.32% 12.96x
Billiards Enthusiasts 28.77% 12.91x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.54x
Lane Bryant 0.10% 1.73x
LOFT 0.10% 1.59x
Jos A. Bank Clothiers 0.25% 1.43x
Ralph Lauren 0.01% 1.36x
Saint Laurent Paris 0.01% 1.22x
Eddie Bauer 0.02% 1.06x
REI 0.02% 1.05x
H&M 0.05% 1.02x
Aeropostale 0.03% 1.02x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website Composition Index
spcafindapet.com 3.21% 324.71x
daveperrymiller.com 1.47% 294.20x
ntfb.org 1.41% 264.81x
mesomaya.com 2.63% 261.05x
salvationarmydfw.org 1.19% 260.26x
klty.com 1.41% 251.64x
attpac.org 6.81% 249.70x
discoverdenton.com 2.25% 249.41x
fortworth.com 5.49% 249.35x
americanairlinescenter.com 5.65% 243.09x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.76% 55.02x
East Texas Cluster 9.41% 37.83x
Texas University Athletics 14.24% 27.88x
Northern Texas Cluster 13.81% 22.12x
Apartment & Community Real Estate Researchers 0.65% 21.72x
Texas News 15.53% 20.46x
Austin Cluster 10.37% 19.38x
Texas Off-Roading 0.18% 18.91x
Pre-Built Home Researchers 3.69% 13.63x
Assorted Topics (Viral Media, Paid Traffic) 4.68% 13.55x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male