Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 143.6 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 143.6 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 84.38% 49.77x
Dallas Mavericks Fans 88.41% 46.66x
Houston Trip Planners 43.67% 23.89x
LED Lighting Shoppers 25.44% 23.80x
Houston Activity Researchers 47.42% 22.91x
Texas Longhorn Fans 41.55% 19.97x
Light Bulb Shoppers 26.78% 18.58x
Texas Trip Planners 60.07% 17.81x
Diner and Ice Cream Lovers 21.13% 17.37x
Austin Trip Planners 25.37% 16.41x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 3.10x
Aeropostale 0.01% 2.82x
Brooks Brothers 0.01% 1.71x
Mens Wearhouse 0.01% 1.63x
Dressbarn 0.01% 1.38x
Old Navy 0.01% 1.27x
J. Crew 0.01% 1.04x
Carhartt 0.10% 0.85x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website Composition Index
starlocalmedia.com 23.07% 389.63x
wbap.com 27.98% 351.48x
dentonrc.com 35.40% 302.21x
dfw.cbslocal.com 41.32% 277.24x
dallasisd.org 11.25% 269.85x
dallasobserver.com 50.80% 223.46x
nbcdfw.com 36.50% 116.53x
cw33.com 11.64% 104.05x
fox4news.com 35.10% 102.63x
kxii.com 4.33% 84.81x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 8.16% 57.44x
Texas University Athletics 13.71% 37.25x
Fashion & Cosmetics 0.08% 36.26x
Northern Texas Cluster 22.43% 27.72x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.28% 27.13x
Austin Cluster 17.73% 25.40x
Texas News 19.87% 19.05x
Fox News Content Consumers 9.26% 18.06x
Texas Media 26.70% 14.92x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 13.17x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male