TEXAS NEWS CLUSTER

Audience Size: 364.8 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 364.8 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	26.67%	33.33x
Houston Activity Researchers	33.64%	23.47x
Dallas Mavericks Fans	54.02%	20.21x
Texas AM Aggies Fans	36.89%	16.34x
Texas Longhorn Fans	40.35%	16.21x
Scuba Diving Enthusiasts	37.40%	13.82x
Texas State Fairs	42.70%	12.83x
Texas County and Local Fair Visitors	38.81%	12.40x
Austin Trip Planners	23.84%	11.84x
LED Lighting Shoppers	19.75%	11.58x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Forever 21.

Location	Composition	Index
Forever 21	0.03%	2.46x
Jos A. Bank Clothiers	0.04%	2.40x
Urban Outfitters	0.01%	2.24x
Zumiez	0.03%	1.88x
Express	0.04%	1.84x
Banana Republic	0.03%	1.82x
LOFT	0.03%	1.75x
Michael Kors	0.02%	1.69x
Aeropostale	0.03%	1.67x
White House Black Market	0.03%	1.59x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website	Composition	Index
starlocalmedia.com	13.37%	273.28x
fwtx.com	9.33%	237.91x
theticket.com	5.96%	217.21x
wbap.com	17.70%	207.40x
dentonrc.com	24.50%	177.44x
dallasisd.org	9.73%	153.77x
dallasobserver.com	48.70%	147.49x
babeschicken.com	2.84%	129.39x
focusdailynews.com	4.16%	128.27x
thebeatdfw.com	2.67%	122.54x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity	Composition	Index
East Texas Cluster	10.12%	38.70x
Sports - Golf, Hunting, Fishing	0.13%	38.47x
Fashion & Cosmetics	0.08%	36.26x
Texas University Athletics	14.56%	29.53x
Austin Cluster	23.19%	21.23x
Northern Texas Cluster	22.23%	20.64x
Fox News Content Consumers	6.88%	19.12x
Texas News	20.31%	16.08x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.24%	14.73x
Texas Media	32.28%	14.00x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male