TEXAS NEWS CLUSTER

Audience Size: 513.3 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 513.3 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	38.75%	23.97x
Houston Activity Researchers	45.11%	22.47x
Dallas Cowboys Fans	57.39%	20.93x
Dallas Mavericks Fans	57.17%	20.76x
Texas Longhorn Fans	50.62%	18.55x
Texas AM Aggies Fans	45.21%	18.30x
Billiards Enthusiasts	42.92%	15.91x
Texas County and Local Fair Visitors	47.83%	15.35x
Texas State Fairs	49.79%	15.01x
Scuba Diving Enthusiasts	39.97%	13.23x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is H&M.

Location	Composition	Index
H&M	0.01%	1.70x
Banana Republic	0.01%	1.57x
Jos A. Bank Clothiers	0.01%	1.57x
Lane Bryant	0.01%	1.46x
Old Navy	0.02%	1.38x
Journeys	0.02%	1.24x
Buckle	0.01%	1.22x
Dressbarn	0.01%	1.22x
Chicos	0.01%	1.17x
Aeropostale	0.01%	1.15x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website	Composition	Index
starlocalmedia.com	21.56%	252.64x
guidelive.com	2.63%	224.80x
theticket.com	3.53%	220.64x
fwtx.com	6.69%	219.76x
waxahachietx.com	4.92%	211.06x
dentoncounty.gov	4.12%	204.09x
dentonrc.com	18.11%	200.06x
smu.edu	2.78%	161.46x
winstar.com	2.23%	160.80x
wbap.com	15.56%	160.08x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity	Composition	Index
East Texas Cluster	16.28%	47.84x
Texas University Athletics	21.03%	35.52x
Austin Cluster	29.30%	29.23x
Northern Texas Cluster	26.88%	27.57x
Sports - Golf, Hunting, Fishing	0.16%	23.40x
Pre-Built Home Researchers	0.62%	23.10x
Fox News Content Consumers	12.67%	22.30x
Texas News	26.14%	19.92x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.32%	19.23x
Texas Media	44.98%	16.51x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male