TEXAS NEWS CLUSTER

Audience Size: 609.5 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 609.5 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	36.90%	20.55x
Houston Activity Researchers	42.47%	19.74x
Dallas Cowboys Fans	53.89%	18.54x
Dallas Mavericks Fans	53.38%	18.38x
Texas Longhorn Fans	47.14%	16.86x
Texas AM Aggies Fans	43.72%	16.27x
Billiards Enthusiasts	44.53%	14.90x
Texas County and Local Fair Visitors	44.49%	12.99x
Texas State Fairs	44.69%	12.68x
Scuba Diving Enthusiasts	36.78%	12.49x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is LOFT.

Location	Composition	Index
LOFT	0.04%	2.22x
Banana Republic	0.04%	2.15x
White House Black Market	0.04%	2.04x
The Childrens Place	0.04%	1.58x
Gymboree	0.02%	1.52x
Zumiez	0.02%	1.49x
Lane Bryant	0.02%	1.41x
Express	0.02%	1.29x
Old Navy	0.04%	1.28x
Dressbarn	0.02%	1.25x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website	Composition	Index
starlocalmedia.com	22.58%	227.21x
fwtx.com	10.98%	210.97x
dentoncounty.gov	2.10%	210.88x
theticket.com	3.38%	205.90x
dentonrc.com	20.36%	180.41x
waxahachietx.com	5.01%	175.39x
wbap.com	16.00%	161.07x
dallasisd.org	8.31%	150.89x
dallasobserver.com	48.55%	139.66x
thebeatdfw.com	1.66%	137.29x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity	Composition	Index
East Texas Cluster	13.37%	38.85x
Texas University Athletics	20.01%	28.50x
Northern Texas Cluster	24.25%	23.56x
Austin Cluster	32.09%	22.85x
Pre-Built Home Researchers	0.22%	22.43x
Sports - Golf, Hunting, Fishing	0.10%	21.60x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.36%	19.28x
Fox News Content Consumers	9.46%	17.21x
Texas News	23.13%	15.61x
Right Wing Blogs - Political Activism	0.05%	13.98x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male