TEXAS NEWS CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	39.89%	19.69x
Texas Energy Providers	39.04%	19.64x
Dallas Mavericks Fans	31.40%	17.57x
Austin Trip Planners	29.25%	13.67x
Texas Trip Planners	33.77%	13.53x
Billiards Enthusiasts	26.39%	12.81x
Southern Central Voters	25.40%	12.76x
Texas AM Aggies Fans	21.24%	12.15x
Scuba Diving Enthusiasts	22.66%	10.78x
Dallas Trip Planners	32.59%	10.74x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.03%	6.36x
LOFT	0.08%	1.89x
Lane Bryant	0.06%	1.39x
Eddie Bauer	0.02%	1.32x
Express	0.03%	1.18x
Victoria's Secret	0.09%	1.15x
Zara	0.03%	1.13x
Aeropostale	0.04%	1.13x
Chicos	0.06%	1.12x
Gymboree	0.04%	1.06x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	3.18%	297.46x
daveperrymiller.com	1.49%	269.04x
childrens.com	1.22%	244.44x
discoverdenton.com	2.17%	238.58x
salvationarmydfw.org	1.34%	234.31x
fortworth.com	6.35%	233.05x
mesomaya.com	2.97%	231.58x
ntfb.org	1.57%	230.66x
attpac.org	7.08%	228.72x
dfwrestaurantweek.com	1.06%	225.34x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	2.03%	48.85x
East Texas Cluster	8.88%	36.17x
Texas University Athletics	13.00%	26.00x
Northern Texas Cluster	13.58%	21.74x
Apartment & Community Real Estate Researchers	0.66%	20.37x
Texas News	15.92%	19.94x
Austin Cluster	10.46%	18.33x
Texas Off-Roading	0.18%	17.41x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.36%	13.45x
Pre-Built Home Researchers	3.86%	12.75x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male