Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 492.4 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 492.4 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 35.77% 22.17x
Houston Activity Researchers 41.96% 21.12x
Dallas Mavericks Fans 54.68% 20.24x
Dallas Cowboys Fans 55.86% 19.64x
Texas Longhorn Fans 47.30% 17.78x
Texas AM Aggies Fans 43.75% 17.63x
Billiards Enthusiasts 43.61% 15.68x
Texas County and Local Fair Visitors 45.75% 13.94x
Texas State Fairs 46.87% 13.30x
Scuba Diving Enthusiasts 37.01% 13.24x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.00x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website Composition Index
starlocalmedia.com 23.16% 248.82x
dentoncounty.gov 2.89% 218.76x
fwtx.com 8.93% 216.18x
theticket.com 3.45% 212.67x
waxahachietx.com 5.01% 204.77x
dentonrc.com 20.37% 196.05x
wbap.com 15.34% 166.11x
focusdailynews.com 2.60% 151.09x
dallasisd.org 8.54% 147.54x
dallasobserver.com 47.05% 146.76x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 14.59% 41.96x
Texas University Athletics 20.33% 30.16x
Northern Texas Cluster 25.47% 24.54x
Sports - Golf, Hunting, Fishing 0.14% 24.29x
Austin Cluster 31.93% 23.81x
Pre-Built Home Researchers 0.34% 21.26x
Fox News Content Consumers 10.79% 19.82x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.34% 19.80x
Texas News 23.42% 17.05x
Oil & Energy 0.51% 15.47x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male