Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 1.2 Million Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Mavericks Fans.

Interest Composition Index
Dallas Mavericks Fans 52.29% 19.44x
Dallas Cowboys Fans 51.17% 19.18x
Texas State Fairs 46.97% 15.53x
Texas Energy Providers 44.26% 15.21x
Texas Longhorn Fans 38.40% 14.58x
Texas Activity Researchers 29.95% 14.41x
Houston Activity Researchers 33.32% 14.16x
Texas County and Local Fair Visitors 41.07% 13.86x
Texas AM Aggies Fans 33.27% 13.67x
Billiards Enthusiasts 34.51% 12.97x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 4.36x
Aeropostale 0.04% 2.66x
J. Crew 0.02% 2.29x
Gymboree 0.02% 2.21x
Gap 0.04% 2.20x
Jos A. Bank Clothiers 0.03% 2.08x
The Childrens Place 0.04% 1.95x
Buckle 0.03% 1.92x
Hollister 0.01% 1.58x
Express 0.03% 1.55x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website Composition Index
spcafindapet.com 1.70% 196.51x
planoballoonfest.org 1.16% 173.08x
risd.org 1.25% 171.10x
cityofdenton.com 2.84% 168.43x
ebby.com 3.74% 166.94x
utsouthwestern.edu 1.05% 166.85x
attpac.org 3.49% 165.94x
fortworth.com 1.95% 165.01x
texashealth.org 6.72% 164.15x
discoverdenton.com 1.53% 163.16x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.53% 46.96x
East Texas Cluster 13.83% 31.17x
Texas University Athletics 17.44% 24.98x
Apartment & Community Real Estate Researchers 0.24% 20.38x
Texas Off-Roading 0.10% 18.71x
Northern Texas Cluster 22.13% 18.39x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.26% 17.35x
Austin Cluster 17.04% 17.08x
Fox News Content Consumers 11.75% 14.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 13.36x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male