Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 480.5 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 480.5 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 35.62% 23.56x
Houston Activity Researchers 41.18% 21.76x
Dallas Mavericks Fans 54.04% 19.89x
Dallas Cowboys Fans 55.79% 18.87x
Texas Longhorn Fans 46.55% 17.61x
Texas AM Aggies Fans 41.94% 17.14x
Billiards Enthusiasts 43.27% 15.37x
Texas County and Local Fair Visitors 42.85% 12.99x
Scuba Diving Enthusiasts 36.85% 12.89x
Texas State Fairs 43.77% 12.63x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.52x
LOFT 0.04% 1.93x
The Childrens Place 0.06% 1.75x
Banana Republic 0.03% 1.73x
J. Crew 0.02% 1.53x
Victoria's Secret 0.06% 1.52x
Gymboree 0.03% 1.52x
White House Black Market 0.03% 1.51x
Express 0.03% 1.38x
Zumiez 0.02% 1.24x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website Composition Index
starlocalmedia.com 22.55% 245.78x
fwtx.com 11.94% 232.51x
theticket.com 3.66% 209.32x
wbap.com 16.66% 190.95x
dentonrc.com 21.07% 186.23x
waxahachietx.com 4.81% 161.64x
dallasobserver.com 47.71% 154.49x
focusdailynews.com 3.93% 150.04x
dallasisd.org 9.15% 149.23x
babeschicken.com 2.88% 138.34x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 13.07% 42.26x
Sports - Golf, Hunting, Fishing 0.13% 37.96x
Fashion & Cosmetics 0.08% 36.26x
Texas University Athletics 19.74% 29.63x
Austin Cluster 30.94% 24.78x
Northern Texas Cluster 23.87% 24.74x
Pre-Built Home Researchers 0.08% 24.01x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.34% 20.16x
Fox News Content Consumers 8.36% 18.40x
Texas News 24.35% 16.88x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male