Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 609.5 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 609.5 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 36.90% 20.55x
Houston Activity Researchers 42.47% 19.74x
Dallas Cowboys Fans 53.89% 18.54x
Dallas Mavericks Fans 53.38% 18.38x
Texas Longhorn Fans 47.14% 16.86x
Texas AM Aggies Fans 43.72% 16.27x
Billiards Enthusiasts 44.53% 14.90x
Texas County and Local Fair Visitors 44.49% 12.99x
Texas State Fairs 44.69% 12.68x
Scuba Diving Enthusiasts 36.78% 12.49x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is LOFT.

Location Composition Index
LOFT 0.04% 2.22x
Banana Republic 0.04% 2.15x
White House Black Market 0.04% 2.04x
The Childrens Place 0.04% 1.58x
Gymboree 0.02% 1.52x
Zumiez 0.02% 1.49x
Lane Bryant 0.02% 1.41x
Express 0.02% 1.29x
Old Navy 0.04% 1.28x
Dressbarn 0.02% 1.25x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website Composition Index
starlocalmedia.com 22.58% 227.21x
fwtx.com 10.98% 210.97x
dentoncounty.gov 2.10% 210.88x
theticket.com 3.38% 205.90x
dentonrc.com 20.36% 180.41x
waxahachietx.com 5.01% 175.39x
wbap.com 16.00% 161.07x
dallasisd.org 8.31% 150.89x
dallasobserver.com 48.55% 139.66x
thebeatdfw.com 1.66% 137.29x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 13.37% 38.85x
Texas University Athletics 20.01% 28.50x
Northern Texas Cluster 24.25% 23.56x
Austin Cluster 32.09% 22.85x
Pre-Built Home Researchers 0.22% 22.43x
Sports - Golf, Hunting, Fishing 0.10% 21.60x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.36% 19.28x
Fox News Content Consumers 9.46% 17.21x
Texas News 23.13% 15.61x
Right Wing Blogs - Political Activism 0.05% 13.98x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male