TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	52.81%	17.33x
Dallas Mavericks Fans	50.99%	16.84x
Texas State Fairs	48.73%	13.95x
Texas Energy Providers	48.33%	13.23x
Texas County and Local Fair Visitors	44.11%	12.63x
Texas AM Aggies Fans	34.48%	12.17x
Texas Activity Researchers	34.44%	11.97x
Billiards Enthusiasts	36.43%	11.70x
Houston Activity Researchers	37.71%	11.64x
Scuba Diving Enthusiasts	34.67%	10.87x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Tommy Bahama.

Location	Composition	Index
Tommy Bahama	0.04%	3.44x
Belk	0.02%	2.49x
Ann Taylor	0.03%	2.26x
Club Monaco	0.02%	2.16x
Saint Laurent Paris	0.01%	2.15x
Buckle	0.08%	2.01x
Lane Bryant	0.04%	1.50x
Jos A. Bank Clothiers	0.05%	1.48x
The Childrens Place	0.09%	1.39x
LOFT	0.07%	1.38x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	2.47%	221.11x
planoballoonfest.org	1.54%	188.28x
utsouthwestern.edu	1.57%	181.83x
risd.org	1.72%	180.03x
ebby.com	5.09%	178.93x
cityofdenton.com	3.87%	176.48x
attpac.org	4.70%	176.31x
fortworth.com	2.91%	175.64x
discoverdenton.com	2.03%	174.82x
salvationarmydfw.org	1.01%	174.42x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.74%	46.88x
East Texas Cluster	12.03%	33.34x
Texas University Athletics	16.86%	25.10x
Northern Texas Cluster	19.19%	20.27x
Apartment & Community Real Estate Researchers	0.35%	19.93x
Texas Off-Roading	0.13%	18.26x
Austin Cluster	14.23%	17.88x
Texas News	18.10%	14.81x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.21%	14.66x
Fox News Content Consumers	11.67%	14.33x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male