Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 657.5 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 657.5 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Mavericks Fans.

Interest Composition Index
Dallas Mavericks Fans 56.26% 18.28x
Texas AM Aggies Fans 43.08% 15.55x
Dallas Cowboys Fans 60.46% 15.52x
Houston Activity Researchers 47.80% 14.95x
Texas Longhorn Fans 56.62% 14.88x
Texas Activity Researchers 42.81% 14.72x
Billiards Enthusiasts 39.19% 13.11x
Texas State Fairs 53.02% 11.81x
Scuba Diving Enthusiasts 34.93% 11.72x
Texas Energy Providers 49.50% 11.66x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 2.04x
White House Black Market 0.02% 1.87x
LOFT 0.02% 1.79x
Gap 0.01% 1.47x
Gymboree 0.01% 1.38x
Chicos 0.02% 1.32x
Victoria's Secret 0.02% 1.31x
Mens Wearhouse 0.02% 1.12x
Aeropostale 0.01% 1.07x
Carhartt 0.17% 1.00x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is ebby.com.

Website Composition Index
ebby.com 1.89% 220.85x
texashealth.org 3.42% 220.73x
attpac.org 1.90% 219.49x
americanairlinescenter.com 1.81% 211.34x
spca.org 1.86% 208.81x
grapevinetexasusa.com 4.19% 197.52x
starlocalmedia.com 20.71% 188.62x
arlington.org 1.77% 184.10x
fwtx.com 6.41% 172.02x
dentonrc.com 16.72% 163.35x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.18% 43.76x
East Texas Cluster 17.36% 33.11x
Texas University Athletics 23.10% 25.02x
Apartment & Community Real Estate Researchers 0.10% 24.40x
Austin Cluster 31.44% 21.09x
Northern Texas Cluster 28.41% 19.96x
Fox News Content Consumers 12.77% 15.46x
Pre-Built Home Researchers 0.90% 15.25x
Sports - Golf, Hunting, Fishing 0.17% 14.66x
Texas News 26.73% 14.19x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male