Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 38.83% 23.63x
Texas Energy Providers 41.14% 21.14x
Dallas Mavericks Fans 29.03% 20.67x
Houston Activity Researchers 23.24% 15.77x
Texas AM Aggies Fans 21.83% 15.28x
Billiards Enthusiasts 26.04% 15.12x
Texas Activity Researchers 20.23% 15.10x
Southern Central Voters 25.77% 14.89x
Austin Trip Planners 28.25% 14.43x
Texas Trip Planners 32.13% 14.39x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is LOFT.

Location Composition Index
LOFT 0.10% 1.78x
Jos A. Bank Clothiers 0.39% 1.43x
Buckle 0.12% 1.43x
Mens Wearhouse 0.33% 0.77x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website Composition Index
spcafindapet.com 3.06% 283.02x
daveperrymiller.com 1.51% 256.40x
ntfb.org 1.12% 249.36x
mesomaya.com 2.20% 238.82x
salvationarmydfw.org 1.17% 231.76x
fwtx.com 3.29% 227.28x
attpac.org 6.61% 221.17x
dallasisd.org 5.44% 217.17x
fortworth.com 5.10% 215.74x
discoverdenton.com 2.41% 212.73x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.55% 50.07x
East Texas Cluster 9.81% 33.16x
Texas University Athletics 15.03% 24.47x
Northern Texas Cluster 14.65% 20.42x
Texas News 15.61% 17.67x
Austin Cluster 10.80% 17.22x
Pre-Built Home Researchers 3.40% 12.17x
Assorted Topics (Viral Media, Paid Traffic) 5.73% 11.81x
Fox News Content Consumers 10.14% 10.39x
Texas Media 16.91% 9.91x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female