TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	41.85%	20.87x
Texas Energy Providers	43.53%	18.94x
Dallas Mavericks Fans	31.66%	18.66x
Austin Trip Planners	30.24%	13.25x
Texas Trip Planners	34.87%	13.22x
Houston Activity Researchers	25.12%	13.18x
Texas Activity Researchers	21.31%	13.11x
Southern Central Voters	27.96%	13.07x
Texas AM Aggies Fans	24.32%	12.96x
Billiards Enthusiasts	28.77%	12.91x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.02%	3.54x
Lane Bryant	0.10%	1.73x
LOFT	0.10%	1.59x
Jos A. Bank Clothiers	0.25%	1.43x
Ralph Lauren	0.01%	1.36x
Saint Laurent Paris	0.01%	1.22x
Eddie Bauer	0.02%	1.06x
REI	0.02%	1.05x
H&M	0.05%	1.02x
Aeropostale	0.03%	1.02x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	3.21%	324.71x
daveperrymiller.com	1.47%	294.20x
ntfb.org	1.41%	264.81x
mesomaya.com	2.63%	261.05x
salvationarmydfw.org	1.19%	260.26x
klty.com	1.41%	251.64x
attpac.org	6.81%	249.70x
discoverdenton.com	2.25%	249.41x
fortworth.com	5.49%	249.35x
americanairlinescenter.com	5.65%	243.09x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	1.76%	55.02x
East Texas Cluster	9.41%	37.83x
Texas University Athletics	14.24%	27.88x
Northern Texas Cluster	13.81%	22.12x
Apartment & Community Real Estate Researchers	0.65%	21.72x
Texas News	15.53%	20.46x
Austin Cluster	10.37%	19.38x
Texas Off-Roading	0.18%	18.91x
Pre-Built Home Researchers	3.69%	13.63x
Assorted Topics (Viral Media, Paid Traffic)	4.68%	13.55x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male