TEXAS NEWS CLUSTER

Audience Size: 211.7 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 211.7 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	25.89%	51.21x
Houston Activity Researchers	33.35%	29.97x
Dallas Mavericks Fans	61.38%	21.06x
Houston Trip Planners	38.99%	18.20x
Texas Longhorn Fans	46.36%	18.00x
Texas AM Aggies Fans	41.70%	17.85x
Texas Trip Planners	48.97%	16.05x
LED Lighting Shoppers	26.77%	15.17x
Scuba Diving Enthusiasts	40.49%	14.34x
Austin Trip Planners	29.66%	13.77x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Free People.

Location	Composition	Index
Free People	0.02%	3.89x
J. Crew	0.04%	3.40x
Dressbarn	0.04%	3.27x
Forever 21	0.02%	2.66x
Eddie Bauer	0.01%	2.65x
LOFT	0.04%	2.62x
Gymboree	0.07%	2.51x
The Childrens Place	0.02%	2.38x
Chicos	0.04%	2.37x
Tommy Bahama	0.01%	2.32x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is theticket.com.

Website	Composition	Index
theticket.com	8.94%	333.26x
starlocalmedia.com	17.34%	317.38x
fwtx.com	9.47%	305.81x
wbap.com	20.22%	276.68x
dentonrc.com	31.53%	218.78x
dallasisd.org	10.81%	190.53x
dallasobserver.com	48.04%	189.26x
klif.com	4.33%	178.48x
dfw.cbslocal.com	67.90%	160.81x
cw33.com	10.10%	141.98x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity	Composition	Index
East Texas Cluster	9.00%	47.48x
Fashion & Cosmetics	0.08%	36.26x
Texas University Athletics	13.75%	32.69x
Northern Texas Cluster	24.29%	23.14x
Austin Cluster	21.03%	21.85x
Fox News Content Consumers	9.79%	19.16x
Texas News	21.53%	17.30x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.22%	16.95x
Texas Media	30.24%	15.02x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.06%	13.17x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male