Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 42.06% 18.87x
Texas Energy Providers 40.85% 17.46x
Dallas Mavericks Fans 29.47% 14.45x
Houston Activity Researchers 26.27% 13.41x
Texas Trip Planners 30.63% 13.06x
Texas Activity Researchers 23.35% 12.51x
Austin Trip Planners 28.68% 12.46x
Texas AM Aggies Fans 24.89% 12.45x
Billiards Enthusiasts 26.90% 12.43x
Southern Central Voters 26.81% 12.12x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 2.71x
Saint Laurent Paris 0.02% 2.19x
Club Monaco 0.03% 1.72x
Ann Taylor 0.06% 1.69x
Tommy Bahama 0.06% 1.66x
Johnston and Murphy 0.26% 1.61x
Buckle 0.32% 1.55x
Jos A. Bank Clothiers 0.48% 1.35x
J. Crew 0.09% 1.18x
White House Black Market 0.30% 1.17x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website Composition Index
spcafindapet.com 3.01% 217.25x
daveperrymiller.com 1.49% 200.52x
mesomaya.com 1.78% 187.86x
fwtx.com 2.65% 181.93x
salvationarmydfw.org 1.08% 180.88x
dallasisd.org 4.05% 180.84x
attpac.org 6.35% 174.42x
discoverdenton.com 2.50% 169.33x
fortworth.com 4.78% 168.40x
mansfieldisd.org 2.29% 167.06x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.16% 39.87x
East Texas Cluster 11.89% 27.28x
Texas University Athletics 17.05% 18.58x
Northern Texas Cluster 18.24% 17.15x
Austin Cluster 12.80% 15.12x
Texas Off-Roading 0.17% 14.86x
Texas News 18.43% 13.73x
Apartment & Community Real Estate Researchers 0.39% 13.56x
Pre-Built Home Researchers 3.54% 9.53x
Assorted Topics (Viral Media, Paid Traffic) 8.18% 9.16x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female