Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest Composition Index
Dallas Cowboys Fans 52.81% 17.33x
Dallas Mavericks Fans 50.99% 16.84x
Texas State Fairs 48.73% 13.95x
Texas Energy Providers 48.33% 13.23x
Texas County and Local Fair Visitors 44.11% 12.63x
Texas AM Aggies Fans 34.48% 12.17x
Texas Activity Researchers 34.44% 11.97x
Billiards Enthusiasts 36.43% 11.70x
Houston Activity Researchers 37.71% 11.64x
Scuba Diving Enthusiasts 34.67% 10.87x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 3.44x
Belk 0.02% 2.49x
Ann Taylor 0.03% 2.26x
Club Monaco 0.02% 2.16x
Saint Laurent Paris 0.01% 2.15x
Buckle 0.08% 2.01x
Lane Bryant 0.04% 1.50x
Jos A. Bank Clothiers 0.05% 1.48x
The Childrens Place 0.09% 1.39x
LOFT 0.07% 1.38x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website Composition Index
spcafindapet.com 2.47% 221.11x
planoballoonfest.org 1.54% 188.28x
utsouthwestern.edu 1.57% 181.83x
risd.org 1.72% 180.03x
ebby.com 5.09% 178.93x
cityofdenton.com 3.87% 176.48x
attpac.org 4.70% 176.31x
fortworth.com 2.91% 175.64x
discoverdenton.com 2.03% 174.82x
salvationarmydfw.org 1.01% 174.42x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.74% 46.88x
East Texas Cluster 12.03% 33.34x
Texas University Athletics 16.86% 25.10x
Northern Texas Cluster 19.19% 20.27x
Apartment & Community Real Estate Researchers 0.35% 19.93x
Texas Off-Roading 0.13% 18.26x
Austin Cluster 14.23% 17.88x
Texas News 18.10% 14.81x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.21% 14.66x
Fox News Content Consumers 11.67% 14.33x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male