TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	46.39%	19.45x
Dallas Mavericks Fans	34.20%	17.46x
Texas Energy Providers	43.04%	17.14x
Houston Activity Researchers	25.87%	13.60x
Texas AM Aggies Fans	25.91%	13.55x
Billiards Enthusiasts	27.93%	12.94x
Texas Activity Researchers	22.82%	12.78x
Southern Central Voters	27.37%	12.38x
Texas Trip Planners	32.91%	11.78x
Scuba Diving Enthusiasts	24.76%	11.70x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.39%	1.57x
Jos A. Bank Clothiers	0.51%	1.56x
Tommy Bahama	0.05%	1.37x
White House Black Market	0.42%	1.30x
Eddie Bauer	0.04%	1.29x
J. Crew	0.08%	1.13x
Aeropostale	0.08%	1.12x
Charlotte Russe	0.07%	1.12x
Johnston and Murphy	0.40%	1.08x
Lane Bryant	0.06%	1.08x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	2.95%	191.34x
daveperrymiller.com	1.38%	177.76x
mesomaya.com	1.47%	167.28x
dallasisd.org	3.37%	162.79x
fwtx.com	2.21%	162.66x
mansfieldisd.org	1.91%	155.73x
attpac.org	5.89%	155.28x
discoverdenton.com	2.34%	151.06x
winstarworldcasino.com	1.24%	149.98x
fortworth.com	4.34%	149.78x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	1.28%	45.11x
East Texas Cluster	11.51%	30.59x
Texas University Athletics	15.81%	22.77x
Northern Texas Cluster	17.14%	18.91x
Austin Cluster	12.29%	16.50x
Apartment & Community Real Estate Researchers	0.57%	15.79x
Texas Off-Roading	0.16%	15.00x
Texas News	17.78%	14.69x
Assorted Topics (Viral Media, Paid Traffic)	7.90%	10.35x
Pre-Built Home Researchers	3.13%	10.34x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female