TEXAS NEWS CLUSTER

Audience Size: 480.5 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 480.5 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	35.62%	23.56x
Houston Activity Researchers	41.18%	21.76x
Dallas Mavericks Fans	54.04%	19.89x
Dallas Cowboys Fans	55.79%	18.87x
Texas Longhorn Fans	46.55%	17.61x
Texas AM Aggies Fans	41.94%	17.14x
Billiards Enthusiasts	43.27%	15.37x
Texas County and Local Fair Visitors	42.85%	12.99x
Scuba Diving Enthusiasts	36.85%	12.89x
Texas State Fairs	43.77%	12.63x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lululemon.

Location	Composition	Index
Lululemon	0.02%	2.52x
LOFT	0.04%	1.93x
The Childrens Place	0.06%	1.75x
Banana Republic	0.03%	1.73x
J. Crew	0.02%	1.53x
Victoria's Secret	0.06%	1.52x
Gymboree	0.03%	1.52x
White House Black Market	0.03%	1.51x
Express	0.03%	1.38x
Zumiez	0.02%	1.24x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website	Composition	Index
starlocalmedia.com	22.55%	245.78x
fwtx.com	11.94%	232.51x
theticket.com	3.66%	209.32x
wbap.com	16.66%	190.95x
dentonrc.com	21.07%	186.23x
waxahachietx.com	4.81%	161.64x
dallasobserver.com	47.71%	154.49x
focusdailynews.com	3.93%	150.04x
dallasisd.org	9.15%	149.23x
babeschicken.com	2.88%	138.34x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity	Composition	Index
East Texas Cluster	13.07%	42.26x
Sports - Golf, Hunting, Fishing	0.13%	37.96x
Fashion & Cosmetics	0.08%	36.26x
Texas University Athletics	19.74%	29.63x
Austin Cluster	30.94%	24.78x
Northern Texas Cluster	23.87%	24.74x
Pre-Built Home Researchers	0.08%	24.01x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.34%	20.16x
Fox News Content Consumers	8.36%	18.40x
Texas News	24.35%	16.88x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male