TEXAS NEWS CLUSTER

Audience Size: 1.1 Million Devices

View All Audiences

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Mavericks Fans.

Interest	Composition	Index
Dallas Mavericks Fans	54.59%	20.47x
Dallas Cowboys Fans	52.31%	19.53x
Texas Longhorn Fans	44.16%	16.35x
Texas Energy Providers	45.66%	15.49x
Texas Activity Researchers	31.19%	15.28x
Texas State Fairs	47.52%	15.28x
Houston Activity Researchers	35.18%	15.07x
Texas AM Aggies Fans	37.75%	14.85x
Texas County and Local Fair Visitors	42.16%	14.18x
Billiards Enthusiasts	36.00%	13.23x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Aeropostale.

Location	Composition	Index
Aeropostale	0.01%	4.20x
Jos A. Bank Clothiers	0.01%	2.37x
The Childrens Place	0.02%	2.27x
White House Black Market	0.01%	1.94x
Mens Wearhouse	0.02%	1.84x
Journeys	0.01%	1.77x
Dressbarn	0.01%	1.73x
Lane Bryant	0.01%	1.59x
Maurices	0.02%	1.29x
Old Navy	0.01%	1.06x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	1.27%	200.49x
cityofdenton.com	2.17%	177.61x
ebby.com	2.88%	174.32x
attpac.org	2.73%	173.38x
texashealth.org	5.16%	173.18x
fortworth.com	1.43%	172.46x
parklandcareers.com	1.20%	171.55x
discoverdenton.com	1.20%	170.63x
thebombfactory.com	1.34%	167.73x
americanairlinescenter.com	2.69%	167.24x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.41%	49.90x
East Texas Cluster	16.10%	30.47x
Texas University Athletics	19.57%	24.74x
Apartment & Community Real Estate Researchers	0.18%	22.43x
Northern Texas Cluster	25.47%	18.77x
Austin Cluster	24.07%	18.46x
Texas Off-Roading	0.07%	17.61x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.32%	15.58x
Fox News Content Consumers	12.64%	15.05x
Pre-Built Home Researchers	1.38%	13.95x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male