TEXAS NEWS CLUSTER

Audience Size: 143.6 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 143.6 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	84.38%	49.77x
Dallas Mavericks Fans	88.41%	46.66x
Houston Trip Planners	43.67%	23.89x
LED Lighting Shoppers	25.44%	23.80x
Houston Activity Researchers	47.42%	22.91x
Texas Longhorn Fans	41.55%	19.97x
Light Bulb Shoppers	26.78%	18.58x
Texas Trip Planners	60.07%	17.81x
Diner and Ice Cream Lovers	21.13%	17.37x
Austin Trip Planners	25.37%	16.41x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is The Childrens Place.

Location	Composition	Index
The Childrens Place	0.01%	3.10x
Aeropostale	0.01%	2.82x
Brooks Brothers	0.01%	1.71x
Mens Wearhouse	0.01%	1.63x
Dressbarn	0.01%	1.38x
Old Navy	0.01%	1.27x
J. Crew	0.01%	1.04x
Carhartt	0.10%	0.85x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website	Composition	Index
starlocalmedia.com	23.07%	389.63x
wbap.com	27.98%	351.48x
dentonrc.com	35.40%	302.21x
dfw.cbslocal.com	41.32%	277.24x
dallasisd.org	11.25%	269.85x
dallasobserver.com	50.80%	223.46x
nbcdfw.com	36.50%	116.53x
cw33.com	11.64%	104.05x
fox4news.com	35.10%	102.63x
kxii.com	4.33%	84.81x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity	Composition	Index
East Texas Cluster	8.16%	57.44x
Texas University Athletics	13.71%	37.25x
Fashion & Cosmetics	0.08%	36.26x
Northern Texas Cluster	22.43%	27.72x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.28%	27.13x
Austin Cluster	17.73%	25.40x
Texas News	19.87%	19.05x
Fox News Content Consumers	9.26%	18.06x
Texas Media	26.70%	14.92x
Assorted Topics (Coupons, Stain Removal, Seafood)	0.06%	13.17x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male