TEXAS NEWS CLUSTER

Audience Size: 657.5 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 657.5 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Mavericks Fans.

Interest	Composition	Index
Dallas Mavericks Fans	56.26%	18.28x
Texas AM Aggies Fans	43.08%	15.55x
Dallas Cowboys Fans	60.46%	15.52x
Houston Activity Researchers	47.80%	14.95x
Texas Longhorn Fans	56.62%	14.88x
Texas Activity Researchers	42.81%	14.72x
Billiards Enthusiasts	39.19%	13.11x
Texas State Fairs	53.02%	11.81x
Scuba Diving Enthusiasts	34.93%	11.72x
Texas Energy Providers	49.50%	11.66x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.02%	2.04x
White House Black Market	0.02%	1.87x
LOFT	0.02%	1.79x
Gap	0.01%	1.47x
Gymboree	0.01%	1.38x
Chicos	0.02%	1.32x
Victoria's Secret	0.02%	1.31x
Mens Wearhouse	0.02%	1.12x
Aeropostale	0.01%	1.07x
Carhartt	0.17%	1.00x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is ebby.com.

Website	Composition	Index
ebby.com	1.89%	220.85x
texashealth.org	3.42%	220.73x
attpac.org	1.90%	219.49x
americanairlinescenter.com	1.81%	211.34x
spca.org	1.86%	208.81x
grapevinetexasusa.com	4.19%	197.52x
starlocalmedia.com	20.71%	188.62x
arlington.org	1.77%	184.10x
fwtx.com	6.41%	172.02x
dentonrc.com	16.72%	163.35x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.18%	43.76x
East Texas Cluster	17.36%	33.11x
Texas University Athletics	23.10%	25.02x
Apartment & Community Real Estate Researchers	0.10%	24.40x
Austin Cluster	31.44%	21.09x
Northern Texas Cluster	28.41%	19.96x
Fox News Content Consumers	12.77%	15.46x
Pre-Built Home Researchers	0.90%	15.25x
Sports - Golf, Hunting, Fishing	0.17%	14.66x
Texas News	26.73%	14.19x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male