Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 364.8 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 364.8 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 26.67% 33.33x
Houston Activity Researchers 33.64% 23.47x
Dallas Mavericks Fans 54.02% 20.21x
Texas AM Aggies Fans 36.89% 16.34x
Texas Longhorn Fans 40.35% 16.21x
Scuba Diving Enthusiasts 37.40% 13.82x
Texas State Fairs 42.70% 12.83x
Texas County and Local Fair Visitors 38.81% 12.40x
Austin Trip Planners 23.84% 11.84x
LED Lighting Shoppers 19.75% 11.58x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Forever 21.

Location Composition Index
Forever 21 0.03% 2.46x
Jos A. Bank Clothiers 0.04% 2.40x
Urban Outfitters 0.01% 2.24x
Zumiez 0.03% 1.88x
Express 0.04% 1.84x
Banana Republic 0.03% 1.82x
LOFT 0.03% 1.75x
Michael Kors 0.02% 1.69x
Aeropostale 0.03% 1.67x
White House Black Market 0.03% 1.59x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website Composition Index
starlocalmedia.com 13.37% 273.28x
fwtx.com 9.33% 237.91x
theticket.com 5.96% 217.21x
wbap.com 17.70% 207.40x
dentonrc.com 24.50% 177.44x
dallasisd.org 9.73% 153.77x
dallasobserver.com 48.70% 147.49x
babeschicken.com 2.84% 129.39x
focusdailynews.com 4.16% 128.27x
thebeatdfw.com 2.67% 122.54x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 10.12% 38.70x
Sports - Golf, Hunting, Fishing 0.13% 38.47x
Fashion & Cosmetics 0.08% 36.26x
Texas University Athletics 14.56% 29.53x
Austin Cluster 23.19% 21.23x
Northern Texas Cluster 22.23% 20.64x
Fox News Content Consumers 6.88% 19.12x
Texas News 20.31% 16.08x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.24% 14.73x
Texas Media 32.28% 14.00x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male