Explore the Texas News Cluster Audience
Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 492.4 thousand unique devices whose actions qualify for the Texas News Cluster audience.
INTERESTS
The Texas News Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 35.77% | 22.17x |
| Houston Activity Researchers | 41.96% | 21.12x |
| Dallas Mavericks Fans | 54.68% | 20.24x |
| Dallas Cowboys Fans | 55.86% | 19.64x |
| Texas Longhorn Fans | 47.30% | 17.78x |
| Texas AM Aggies Fans | 43.75% | 17.63x |
| Billiards Enthusiasts | 43.61% | 15.68x |
| Texas County and Local Fair Visitors | 45.75% | 13.94x |
| Texas State Fairs | 46.87% | 13.30x |
| Scuba Diving Enthusiasts | 37.01% | 13.24x |
Composition Percentage:
The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas News Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.00x |
Composition Percentage:
The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
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WEBSITES
The Texas News Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.
| Website | Composition | Index |
| starlocalmedia.com | 23.16% | 248.82x |
| dentoncounty.gov | 2.89% | 218.76x |
| fwtx.com | 8.93% | 216.18x |
| theticket.com | 3.45% | 212.67x |
| waxahachietx.com | 5.01% | 204.77x |
| dentonrc.com | 20.37% | 196.05x |
| wbap.com | 15.34% | 166.11x |
| focusdailynews.com | 2.60% | 151.09x |
| dallasisd.org | 8.54% | 147.54x |
| dallasobserver.com | 47.05% | 146.76x |
Composition Percentage:
The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 14.59% | 41.96x |
| Texas University Athletics | 20.33% | 30.16x |
| Northern Texas Cluster | 25.47% | 24.54x |
| Sports - Golf, Hunting, Fishing | 0.14% | 24.29x |
| Austin Cluster | 31.93% | 23.81x |
| Pre-Built Home Researchers | 0.34% | 21.26x |
| Fox News Content Consumers | 10.79% | 19.82x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.34% | 19.80x |
| Texas News | 23.42% | 17.05x |
| Oil & Energy | 0.51% | 15.47x |
Composition Percentage:
The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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