Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 513.3 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 513.3 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 38.75% 23.97x
Houston Activity Researchers 45.11% 22.47x
Dallas Cowboys Fans 57.39% 20.93x
Dallas Mavericks Fans 57.17% 20.76x
Texas Longhorn Fans 50.62% 18.55x
Texas AM Aggies Fans 45.21% 18.30x
Billiards Enthusiasts 42.92% 15.91x
Texas County and Local Fair Visitors 47.83% 15.35x
Texas State Fairs 49.79% 15.01x
Scuba Diving Enthusiasts 39.97% 13.23x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is H&M.

Location Composition Index
H&M 0.01% 1.70x
Banana Republic 0.01% 1.57x
Jos A. Bank Clothiers 0.01% 1.57x
Lane Bryant 0.01% 1.46x
Old Navy 0.02% 1.38x
Journeys 0.02% 1.24x
Buckle 0.01% 1.22x
Dressbarn 0.01% 1.22x
Chicos 0.01% 1.17x
Aeropostale 0.01% 1.15x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is starlocalmedia.com.

Website Composition Index
starlocalmedia.com 21.56% 252.64x
guidelive.com 2.63% 224.80x
theticket.com 3.53% 220.64x
fwtx.com 6.69% 219.76x
waxahachietx.com 4.92% 211.06x
dentoncounty.gov 4.12% 204.09x
dentonrc.com 18.11% 200.06x
smu.edu 2.78% 161.46x
winstar.com 2.23% 160.80x
wbap.com 15.56% 160.08x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 16.28% 47.84x
Texas University Athletics 21.03% 35.52x
Austin Cluster 29.30% 29.23x
Northern Texas Cluster 26.88% 27.57x
Sports - Golf, Hunting, Fishing 0.16% 23.40x
Pre-Built Home Researchers 0.62% 23.10x
Fox News Content Consumers 12.67% 22.30x
Texas News 26.14% 19.92x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.32% 19.23x
Texas Media 44.98% 16.51x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male