TEXAS NEWS CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	40.74%	19.98x
Texas Energy Providers	41.40%	19.52x
Dallas Mavericks Fans	30.42%	18.24x
Austin Trip Planners	30.90%	14.09x
Texas Trip Planners	34.88%	13.81x
Billiards Enthusiasts	26.42%	12.90x
Southern Central Voters	25.85%	12.66x
Texas AM Aggies Fans	9.77%	12.35x
Dallas Trip Planners	35.41%	11.03x
Scuba Diving Enthusiasts	21.83%	10.92x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.02%	5.36x
LOFT	0.06%	1.49x
Columbia	0.01%	1.40x
Lane Bryant	0.05%	1.39x
H&M	0.05%	1.34x
Victoria's Secret	0.08%	1.23x
Belk	0.02%	1.20x
Saint Laurent Paris	0.01%	1.20x
Express	0.03%	1.11x
Eddie Bauer	0.01%	1.10x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	3.08%	320.82x
daveperrymiller.com	1.61%	284.12x
childrens.com	1.44%	258.83x
discoverdenton.com	2.23%	253.57x
attpac.org	6.61%	248.14x
fortworth.com	7.12%	246.71x
salvationarmydfw.org	1.27%	245.24x
mesomaya.com	3.14%	242.70x
risd.org	2.71%	239.39x
cityofdenton.com	4.59%	238.74x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	2.17%	46.92x
East Texas Cluster	8.51%	37.33x
Texas University Athletics	11.79%	27.14x
Northern Texas Cluster	12.55%	21.44x
Apartment & Community Real Estate Researchers	0.67%	20.22x
Texas News	15.40%	19.74x
Texas Off-Roading	0.19%	19.19x
Austin Cluster	10.02%	17.52x
Assorted Topics #11662 (Viral Media, Paid Traffic)	3.42%	12.79x
Pre-Built Home Researchers	3.93%	12.73x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age and income brackets.

Age

18-24

Income

$75,000-$99,999