TEXAS NEWS CLUSTER

Audience Size: 1.2 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	51.03%	18.42x
Dallas Mavericks Fans	47.01%	17.96x
Texas Energy Providers	46.78%	15.36x
Texas State Fairs	49.00%	14.89x
Texas County and Local Fair Visitors	43.30%	13.98x
Houston Activity Researchers	31.55%	13.16x
Texas Activity Researchers	27.65%	12.93x
Texas AM Aggies Fans	32.09%	12.90x
Billiards Enthusiasts	34.25%	12.11x
Southern Central Voters	33.55%	11.64x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Buckle.

Location	Composition	Index
Buckle	0.49%	1.76x
Jos A. Bank Clothiers	0.43%	1.59x
Tommy Bahama	0.04%	1.40x
White House Black Market	0.49%	1.39x
Belk	0.02%	1.38x
Aeropostale	0.07%	1.32x
Club Monaco	0.02%	1.29x
Bonobos	0.10%	1.18x
LOFT	0.08%	1.16x
Hollister	0.05%	1.14x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	2.61%	232.93x
daveperrymiller.com	1.15%	214.60x
mansfieldisd.org	1.33%	201.62x
fwtx.com	1.66%	193.21x
attpac.org	5.12%	184.67x
fortworth.com	3.40%	183.88x
kscs.com	1.61%	183.41x
discoverdenton.com	2.18%	180.54x
ebby.com	6.86%	177.98x
klty.com	1.12%	176.75x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	1.00%	47.11x
East Texas Cluster	12.60%	34.08x
Texas University Athletics	16.39%	24.78x
Northern Texas Cluster	18.99%	20.36x
Austin Cluster	13.39%	18.66x
Apartment & Community Real Estate Researchers	0.47%	17.32x
Texas Off-Roading	0.14%	16.55x
Texas News	18.27%	15.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.11%	11.97x
Assorted Topics (Viral Media, Paid Traffic)	9.33%	11.50x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female