TEXAS NEWS CLUSTER

Audience Size: 1.3 Million Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Cowboys Fans.

Interest	Composition	Index
Dallas Cowboys Fans	50.33%	18.42x
Dallas Mavericks Fans	46.55%	18.42x
Texas Energy Providers	44.26%	15.18x
Texas State Fairs	47.31%	14.82x
Texas County and Local Fair Visitors	41.32%	13.76x
Texas Activity Researchers	26.72%	13.34x
Houston Activity Researchers	30.46%	13.17x
Texas AM Aggies Fans	31.52%	12.75x
Billiards Enthusiasts	32.46%	12.14x
Scuba Diving Enthusiasts	30.25%	11.86x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Tommy Bahama.

Location	Composition	Index
Tommy Bahama	0.02%	2.46x
Lane Bryant	0.05%	1.55x
Lululemon	0.04%	1.39x
Aeropostale	0.06%	1.38x
Ann Taylor	0.01%	1.28x
Buckle	0.05%	1.23x
White House Black Market	0.05%	1.22x
Chicos	0.04%	1.22x
Mens Wearhouse	0.06%	1.16x
Dressbarn	0.03%	1.15x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	2.52%	224.43x
planoballoonfest.org	1.74%	187.37x
utsouthwestern.edu	1.84%	181.40x
kscs.com	1.23%	180.64x
ebby.com	5.90%	175.63x
fortworth.com	3.13%	175.05x
fwtx.com	2.23%	174.19x
attpac.org	4.92%	173.89x
starlocalmedia.com	10.58%	171.27x
discoverdenton.com	2.13%	171.17x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.79%	43.64x
East Texas Cluster	12.30%	34.51x
Texas University Athletics	16.07%	25.14x
Northern Texas Cluster	18.88%	20.42x
Austin Cluster	13.49%	18.29x
Apartment & Community Real Estate Researchers	0.39%	17.99x
Texas Off-Roading	0.13%	17.78x
Texas News	18.07%	14.50x
Fox News Content Consumers	12.60%	12.61x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs)	0.15%	12.47x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male