Dstillery Audiences

TEXAS NEWS CLUSTER

Audience Size: 211.7 Thousand Devices

Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 211.7 thousand unique devices whose actions qualify for the Texas News Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 25.89% 51.21x
Houston Activity Researchers 33.35% 29.97x
Dallas Mavericks Fans 61.38% 21.06x
Houston Trip Planners 38.99% 18.20x
Texas Longhorn Fans 46.36% 18.00x
Texas AM Aggies Fans 41.70% 17.85x
Texas Trip Planners 48.97% 16.05x
LED Lighting Shoppers 26.77% 15.17x
Scuba Diving Enthusiasts 40.49% 14.34x
Austin Trip Planners 29.66% 13.77x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Free People.

Location Composition Index
Free People 0.02% 3.89x
J. Crew 0.04% 3.40x
Dressbarn 0.04% 3.27x
Forever 21 0.02% 2.66x
Eddie Bauer 0.01% 2.65x
LOFT 0.04% 2.62x
Gymboree 0.07% 2.51x
The Childrens Place 0.02% 2.38x
Chicos 0.04% 2.37x
Tommy Bahama 0.01% 2.32x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is theticket.com.

Website Composition Index
theticket.com 8.94% 333.26x
starlocalmedia.com 17.34% 317.38x
fwtx.com 9.47% 305.81x
wbap.com 20.22% 276.68x
dentonrc.com 31.53% 218.78x
dallasisd.org 10.81% 190.53x
dallasobserver.com 48.04% 189.26x
klif.com 4.33% 178.48x
dfw.cbslocal.com 67.90% 160.81x
cw33.com 10.10% 141.98x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 9.00% 47.48x
Fashion & Cosmetics 0.08% 36.26x
Texas University Athletics 13.75% 32.69x
Northern Texas Cluster 24.29% 23.14x
Austin Cluster 21.03% 21.85x
Fox News Content Consumers 9.79% 19.16x
Texas News 21.53% 17.30x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.22% 16.95x
Texas Media 30.24% 15.02x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.06% 13.17x
Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas News Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male