TEXAS NEWS CLUSTER

Audience Size: 956.5 Thousand Devices

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Explore the Texas News Cluster Audience

Below you'll find more information about the Texas News Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 956.5 thousand unique devices whose actions qualify for the Texas News Cluster audience.

INTERESTS

The Texas News Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas News Cluster audience is Dallas Mavericks Fans.

Interest	Composition	Index
Dallas Mavericks Fans	41.18%	31.60x
Dallas Cowboys Fans	42.35%	30.12x
Houston Activity Researchers	27.06%	27.40x
Texas AM Aggies Fans	27.06%	25.16x
Texas Activity Researchers	18.82%	23.19x
Scuba Diving Enthusiasts	34.12%	22.91x
Readers of Japanese Content	16.47%	22.59x
Texas Longhorn Fans	36.47%	22.54x
Readers of South Asian Content	15.29%	20.69x
Entertainment & Tabloid Magazine Readers	16.47%	20.55x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Interest attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

APPAREL RETAILERS

The Texas News Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas News Cluster audience is Carhartt.

Location	Composition	Index
Carhartt	0.66%	2.80x
Jos A. Bank Clothiers	0.01%	2.15x
LOFT	0.01%	1.94x
Gap	0.01%	1.77x
Zumiez	0.01%	1.63x
Buckle	0.01%	1.52x
Journeys	0.02%	1.52x
Banana Republic	0.01%	1.51x
Chicos	0.01%	1.50x
White House Black Market	0.01%	1.50x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Location attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

WEBSITES

The Texas News Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas News Cluster audience is spcafindapet.com.

Website	Composition	Index
spcafindapet.com	1.03%	185.66x
cityofdenton.com	1.77%	168.51x
texashealth.org	4.22%	164.22x
ebby.com	2.31%	163.65x
attpac.org	2.29%	162.71x
fortworth.com	1.20%	161.97x
americanairlinescenter.com	2.25%	157.63x
thebombfactory.com	1.11%	157.45x
spca.org	2.33%	154.09x
jpshealthnet.org	1.17%	153.83x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Web attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas News Cluster audience is East Texas Cluster.

Content Affinity	Composition	Index
East Texas Cluster	15.42%	44.70x
Texas University Athletics	14.78%	37.80x
Central California Cluster	6.21%	28.56x
Middle East News	5.14%	25.21x
Northern Texas Cluster	28.27%	24.72x
Fox News Content Consumers	14.56%	24.57x
Austin Cluster	21.20%	24.52x
Assorted Topics (Viral Media, Paid Traffic)	17.77%	23.58x
Conservatives & Conspiracies	7.07%	23.39x
Apartment & Community Real Estate Researchers	0.16%	22.73x

Composition Percentage: The overlap percentage between the Texas News Cluster audience and the Content Affinity attribute.

Index: A comparison of the Texas News Cluster audience to the internet population.

DEMOGRAPHICS

The Texas News Cluster audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male