Dstillery Audiences

TEXAS OFF-ROADING

Audience Size: 17.6 Thousand Devices

Explore the Texas Off-Roading Audience

Below you'll find more information about the Texas Off-Roading audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Texas Off-Roading audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Off-Roading audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Off-Roading audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 82.44% 33.75x
Xtreme Sports Fans 68.33% 31.42x
Motorcycle Enthusiasts 59.21% 28.37x
Off Road Accessories Enthusiasts 61.02% 25.29x
Ducati Motorcycle Shoppers 57.56% 22.86x
Tractor Shoppers 51.10% 22.25x
Truck Shoppers 48.33% 21.50x
RV Shoppers 46.57% 20.90x
Car Buyers 40.96% 20.83x
Harley Davidson Shoppers 53.48% 19.78x
Composition Percentage: The overlap percentage between the Texas Off-Roading audience and the Interest attribute.
Index: A comparison of the Texas Off-Roading audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Off-Roading audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Off-Roading audience is Banana Republic.

Location Composition Index
Banana Republic 0.05% 1.59x
Composition Percentage: The overlap percentage between the Texas Off-Roading audience and the Location attribute.
Index: A comparison of the Texas Off-Roading audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Off-Roading audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Off-Roading audience is cycletrader.com.

Website Composition Index
cycletrader.com 52.35% 113.69x
nadaguides.com 17.74% 57.69x
tractorhouse.com 19.22% 52.64x
trucktrend.com 15.05% 52.59x
harborfreight.com 21.56% 49.37x
budsgunshop.com 18.34% 41.52x
boattrader.com 17.27% 39.41x
cheaperthandirt.com 20.34% 38.97x
stihlusa.com 11.76% 36.63x
ford-trucks.com 17.13% 33.84x
Composition Percentage: The overlap percentage between the Texas Off-Roading audience and the Web attribute.
Index: A comparison of the Texas Off-Roading audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Off-Roading audience is All-Terrain Vehicles.

Content Affinity Composition Index
All-Terrain Vehicles 42.78% 74.59x
Motorcycle Lifestyle Researchers 38.75% 53.26x
Trucking 20.96% 28.72x
Car Keys, Locks & Remotes 11.22% 24.53x
Austin Cluster 14.22% 24.39x
Classic Car Purchase Researchers 24.25% 23.87x
Auto Tires & Parts Repair Researchers 6.35% 22.07x
Auto Body Upkeep & Repair Researchers 7.59% 21.30x
Hunting 13.09% 21.07x
Garden Power Equipment 20.40% 21.06x
Composition Percentage: The overlap percentage between the Texas Off-Roading audience and the Content Affinity attribute.
Index: A comparison of the Texas Off-Roading audience to the internet population.