Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 57.1 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 71.23% | 30.88x |
| Houston Activity Researchers | 57.70% | 30.18x |
| Texas Activity Researchers | 43.36% | 26.59x |
| Houston Trip Planners | 67.08% | 25.88x |
| Southern Central Voters | 52.73% | 24.57x |
| Austin Trip Planners | 55.13% | 24.08x |
| Texas Trip Planners | 63.21% | 23.88x |
| Dallas Cowboys Fans | 46.92% | 23.32x |
| Texas AM Aggies Fans | 40.57% | 21.55x |
| Louisiana Trip Planners | 42.41% | 19.94x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.07% | 1.60x |
| Victoria's Secret | 0.12% | 1.47x |
| Jos A. Bank Clothiers | 0.22% | 1.45x |
| Gap | 0.10% | 1.39x |
| Gymboree | 0.03% | 1.20x |
| Express | 0.03% | 1.19x |
| Carhartt | 0.15% | 1.12x |
| Lane Bryant | 0.05% | 1.04x |
| Abercrombie & Fitch | 0.03% | 0.99x |
| Mens Wearhouse | 0.22% | 0.96x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texastribune.org.
| Website | Composition | Index |
| texastribune.org | 27.30% | 133.30x |
| memorialhermann.org | 11.88% | 124.99x |
| houstoniamag.com | 10.72% | 99.69x |
| visithoustontexas.com | 12.54% | 98.97x |
| americanbar.org | 9.01% | 96.91x |
| statesman.com | 21.02% | 88.97x |
| wacotrib.com | 11.19% | 87.14x |
| centerpointenergy.com | 7.61% | 86.08x |
| caller.com | 10.24% | 82.16x |
| nbcdfw.com | 8.40% | 79.06x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| East Texas Cluster | 15.59% | 62.70x |
| Texas News Cluster | 34.59% | 55.02x |
| Texas News | 40.79% | 53.73x |
| Austin Cluster | 28.02% | 52.38x |
| Texas University Athletics | 26.23% | 51.36x |
| Law School Research Cluster | 2.59% | 50.22x |
| Toronto Tourism | 3.33% | 48.31x |
| Northern Texas Cluster | 29.31% | 46.95x |
| Texas Media | 46.61% | 33.99x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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