Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 50.2 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 50.2 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 57.08% 38.69x
Texas Energy Providers 69.57% 35.72x
Texas Activity Researchers 43.21% 32.21x
Houston Trip Planners 65.41% 30.63x
Southern Central Voters 50.71% 29.26x
Texas Trip Planners 63.03% 28.20x
Austin Trip Planners 53.82% 27.47x
Dallas Cowboys Fans 44.84% 27.26x
Texas AM Aggies Fans 38.39% 26.83x
Billiards Enthusiasts 42.94% 24.90x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.34x
Mens Wearhouse 0.36% 0.89x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texastribune.org.

Website Composition Index
texastribune.org 26.94% 140.36x
memorialhermann.org 12.06% 108.28x
visithoustontexas.com 12.98% 88.54x
houstoniamag.com 11.30% 88.34x
theeagle.com 9.23% 84.94x
wacotrib.com 12.36% 81.44x
statesman.com 23.21% 78.25x
caller.com 11.56% 72.30x
everythinglubbock.com 7.07% 69.88x
nbcdfw.com 10.77% 67.96x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
East Texas Cluster 16.14% 54.60x
Law School Research Cluster 2.72% 53.99x
Texas News Cluster 34.52% 50.07x
Toronto Tourism 3.33% 48.31x
Texas News 42.06% 47.62x
Austin Cluster 28.80% 45.92x
Texas University Athletics 27.51% 44.78x
Northern Texas Cluster 30.81% 42.95x
Oil & Energy 5.51% 30.00x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female