Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 57.1 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 57.1 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 71.23% 30.88x
Houston Activity Researchers 57.70% 30.18x
Texas Activity Researchers 43.36% 26.59x
Houston Trip Planners 67.08% 25.88x
Southern Central Voters 52.73% 24.57x
Austin Trip Planners 55.13% 24.08x
Texas Trip Planners 63.21% 23.88x
Dallas Cowboys Fans 46.92% 23.32x
Texas AM Aggies Fans 40.57% 21.55x
Louisiana Trip Planners 42.41% 19.94x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.07% 1.60x
Victoria's Secret 0.12% 1.47x
Jos A. Bank Clothiers 0.22% 1.45x
Gap 0.10% 1.39x
Gymboree 0.03% 1.20x
Express 0.03% 1.19x
Carhartt 0.15% 1.12x
Lane Bryant 0.05% 1.04x
Abercrombie & Fitch 0.03% 0.99x
Mens Wearhouse 0.22% 0.96x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texastribune.org.

Website Composition Index
texastribune.org 27.30% 133.30x
memorialhermann.org 11.88% 124.99x
houstoniamag.com 10.72% 99.69x
visithoustontexas.com 12.54% 98.97x
americanbar.org 9.01% 96.91x
statesman.com 21.02% 88.97x
wacotrib.com 11.19% 87.14x
centerpointenergy.com 7.61% 86.08x
caller.com 10.24% 82.16x
nbcdfw.com 8.40% 79.06x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
East Texas Cluster 15.59% 62.70x
Texas News Cluster 34.59% 55.02x
Texas News 40.79% 53.73x
Austin Cluster 28.02% 52.38x
Texas University Athletics 26.23% 51.36x
Law School Research Cluster 2.59% 50.22x
Toronto Tourism 3.33% 48.31x
Northern Texas Cluster 29.31% 46.95x
Texas Media 46.61% 33.99x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female