Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 32.6 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 32.6 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 70.72% 29.49x
Texas Activity Researchers 57.38% 26.84x
Texas County and Local Fair Visitors 79.60% 25.71x
Texas Energy Providers 76.59% 25.14x
Texas State Fairs 73.92% 22.46x
Houston Trip Planners 72.47% 21.83x
Southern Central Voters 61.96% 21.50x
Austin Trip Planners 63.68% 20.83x
Lawyers 49.72% 20.20x
Texas AM Aggies Fans 49.94% 20.06x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.04% 3.93x
Hollister 0.12% 3.22x
Talbots 0.09% 2.87x
Express 0.06% 2.68x
Free People 0.03% 1.96x
Chicos 0.09% 1.88x
Supreme 0.02% 1.75x
Intermix 0.01% 1.73x
H&M 0.09% 1.71x
Madewell 0.05% 1.68x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is wacotrib.com.

Website Composition Index
wacotrib.com 14.15% 84.15x
caller.com 14.31% 79.91x
statesman.com 28.37% 67.37x
expressnews.com 19.49% 62.03x
texashillcountry.com 10.10% 58.92x
houstonpress.com 15.92% 58.46x
fox7austin.com 11.29% 57.27x
kxxv.com 13.34% 56.83x
12newsnow.com 8.78% 56.08x
valleycentral.com 8.35% 50.82x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
Law School Research Cluster 1.66% 56.72x
East Texas Cluster 18.49% 49.99x
Texas News Cluster 35.56% 47.11x
Texas University Athletics 30.92% 46.73x
Austin Cluster 33.43% 46.58x
Texas News 44.38% 37.50x
Northern Texas Cluster 34.59% 37.09x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female