Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 70.6 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 70.6 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 65.47% 32.78x
Houston Trip Planners 65.03% 26.22x
Texas Trip Planners 61.93% 24.69x
Southern Central Voters 47.63% 23.80x
Austin Trip Planners 50.84% 23.65x
Dallas Cowboys Fans 42.93% 21.08x
Texas AM Aggies Fans 34.94% 19.89x
Billiards Enthusiasts 40.70% 19.65x
Louisiana Trip Planners 38.49% 17.34x
Legal Help Seekers 37.59% 16.57x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.20x
Gap 0.10% 1.13x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is dfps.state.tx.us.

Website Composition Index
dfps.state.tx.us 56.42% 737.31x
texaslawhelp.org 18.46% 255.64x
memorialhermann.org 11.43% 115.03x
texastribune.org 27.01% 106.46x
houstontoyotacenter.com 8.27% 100.81x
beaumontenterprise.com 7.31% 95.55x
houstoniamag.com 9.71% 90.30x
theeagle.com 7.47% 89.71x
sacurrent.com 6.74% 86.46x
visithoustontexas.com 11.76% 85.92x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 14.17% 57.73x
Texas News 39.62% 49.61x
Texas News Cluster 33.74% 48.85x
Austin Cluster 26.86% 47.09x
Texas University Athletics 22.95% 45.88x
Northern Texas Cluster 27.44% 43.93x
Texas Media 44.81% 34.16x
Oil & Energy 5.48% 28.77x
Psychology & Social Work 3.98% 22.56x
Children's Health 5.86% 22.41x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female