Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 15.9 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 78.92% 34.33x
Texas Activity Researchers 62.05% 32.00x
Texas County and Local Fair Visitors 81.33% 27.47x
Texas Energy Providers 75.90% 25.95x
Texas State Fairs 74.70% 25.08x
Legal Help Seekers 54.82% 22.96x
US Judiciary System Researchers 52.41% 22.94x
Adoption Researchers 59.64% 22.73x
Austin Trip Planners 63.86% 22.67x
Texas Longhorn Fans 57.83% 22.03x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.30% 2.09x
Free People 0.03% 1.86x
Banana Republic 0.05% 1.80x
Supreme 0.02% 1.75x
Intermix 0.01% 1.73x
LOFT 0.05% 1.71x
Hugo Boss 0.04% 1.70x
Express 0.05% 1.62x
Brooks Brothers 0.03% 1.54x
REI 0.02% 1.53x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is fox26houston.com.

Website Composition Index
fox26houston.com 21.33% 50.27x
houstonpress.com 19.23% 47.60x
expressnews.com 25.72% 44.03x
kbtx.com 19.83% 43.55x
kxxv.com 17.66% 41.49x
applitrack.com 16.15% 40.36x
statesman.com 36.35% 39.54x
fox4news.com 22.00% 38.51x
dallasobserver.com 19.99% 38.02x
southwest.com 13.59% 37.10x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
Texas News Cluster 36.72% 47.26x
East Texas Cluster 21.54% 45.61x
Children's Health 4.65% 41.95x
Texas University Athletics 29.74% 41.32x
Psychology & Social Work 2.69% 40.89x
Austin Cluster 38.92% 36.00x
Legal Information Research Cluster 20.07% 32.77x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female