Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 20.4 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 20.4 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 75.21% 32.80x
Texas County and Local Fair Visitors 80.77% 28.87x
Texas Activity Researchers 57.69% 28.58x
Texas Energy Providers 74.79% 27.49x
Texas State Fairs 74.79% 25.43x
Houston Trip Planners 70.51% 22.82x
Southern Central Voters 62.39% 22.62x
Texas Trip Planners 71.37% 22.42x
Austin Trip Planners 64.96% 22.30x
Billiards Enthusiasts 57.26% 21.44x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.14% 4.00x
American Eagle Outfitters 0.09% 3.94x
Aeropostale 0.09% 3.86x
Victoria's Secret 0.14% 2.80x
Old Navy 0.09% 2.55x
Journeys 0.09% 2.29x
Chicos 0.05% 1.94x
White House Black Market 0.05% 1.87x
Free People 0.03% 1.86x
Supreme 0.02% 1.75x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is fox26houston.com.

Website Composition Index
fox26houston.com 20.32% 56.90x
expressnews.com 22.08% 55.68x
statesman.com 31.92% 54.75x
nbcdfw.com 19.09% 53.21x
houstonpress.com 18.03% 49.91x
kbtx.com 16.86% 49.24x
kxxv.com 14.94% 46.35x
kwtx.com 20.90% 44.84x
fox4news.com 20.14% 44.51x
texashillcountry.com 12.20% 40.67x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
Texas News Cluster 37.06% 51.77x
East Texas Cluster 18.02% 48.27x
Texas University Athletics 29.67% 46.13x
Austin Cluster 35.58% 45.27x
Psychology & Social Work 3.33% 43.06x
Northern Texas Cluster 38.08% 38.45x
Children's Health 4.44% 36.00x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female