Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 31.3 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 68.50% | 29.23x |
| Texas Activity Researchers | 54.76% | 27.07x |
| Texas County and Local Fair Visitors | 78.28% | 25.71x |
| Texas Energy Providers | 75.15% | 25.35x |
| Texas State Fairs | 72.93% | 23.01x |
| Austin Trip Planners | 63.82% | 21.78x |
| Southern Central Voters | 59.45% | 20.95x |
| Houston Trip Planners | 72.43% | 20.87x |
| Billiards Enthusiasts | 53.53% | 20.21x |
| Texas Trip Planners | 69.61% | 20.20x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.22% | 4.83x |
| Buckle | 0.13% | 4.67x |
| Old Navy | 0.16% | 3.31x |
| Aeropostale | 0.09% | 3.17x |
| Urban Outfitters | 0.06% | 3.06x |
| Gap | 0.13% | 2.88x |
| Hugo Boss | 0.06% | 2.77x |
| Michael Kors | 0.06% | 2.57x |
| Journeys | 0.13% | 2.52x |
| American Eagle Outfitters | 0.06% | 2.11x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is wacotrib.com.
| Website | Composition | Index |
| wacotrib.com | 14.24% | 84.15x |
| caller.com | 14.16% | 71.39x |
| statesman.com | 28.58% | 62.52x |
| expressnews.com | 18.79% | 61.80x |
| houstonpress.com | 15.83% | 58.13x |
| fox26houston.com | 19.26% | 57.68x |
| 12newsnow.com | 9.37% | 54.34x |
| kxxv.com | 13.08% | 53.85x |
| easttexasmatters.com | 10.70% | 53.44x |
| texashillcountry.com | 10.27% | 52.63x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 1.45% | 172.40x |
| Canada News | 1.62% | 135.05x |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| East Texas Cluster | 18.04% | 49.97x |
| Texas University Athletics | 29.15% | 45.75x |
| Texas News Cluster | 33.93% | 44.59x |
| Austin Cluster | 32.99% | 44.57x |
| Law School Research Cluster | 1.20% | 43.89x |
| Northern Texas Cluster | 33.33% | 35.89x |
| Texas News | 43.05% | 34.25x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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