Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 39.4 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 60.26% | 48.27x |
| Texas Energy Providers | 67.98% | 45.46x |
| Texas Activity Researchers | 44.57% | 39.55x |
| Houston Trip Planners | 63.70% | 37.52x |
| Texas Trip Planners | 60.88% | 35.21x |
| Southern Central Voters | 48.38% | 35.07x |
| Austin Trip Planners | 54.71% | 32.92x |
| Texas AM Aggies Fans | 38.16% | 29.78x |
| Billiards Enthusiasts | 43.03% | 29.78x |
| Dallas Cowboys Fans | 43.95% | 28.94x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.03% | 10.88x |
| Joe's Jeans | 0.02% | 8.98x |
| Lorna Jane | 0.02% | 6.44x |
| Calvin Klein | 0.02% | 4.64x |
| Ralph Lauren | 0.04% | 3.93x |
| LL Bean | 0.02% | 2.65x |
| Uniqlo | 0.05% | 2.51x |
| Saint Laurent Paris | 0.02% | 2.25x |
| Lane Bryant | 0.10% | 1.99x |
| Belk | 0.02% | 1.84x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texaslawhelp.org.
| Website | Composition | Index |
| texaslawhelp.org | 23.78% | 168.82x |
| texastribune.org | 26.65% | 132.12x |
| memorialhermann.org | 13.46% | 91.08x |
| houstoniamag.com | 12.89% | 73.15x |
| theeagle.com | 10.43% | 72.91x |
| visithoustontexas.com | 14.63% | 72.26x |
| beaumontenterprise.com | 10.02% | 69.93x |
| wacotrib.com | 14.06% | 68.27x |
| caller.com | 13.52% | 60.92x |
| texashillcountry.com | 9.35% | 60.44x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 1.71% | 734.24x |
| Sports - Skiing, Snowboarding | 2.28% | 664.50x |
| Handyman Tools | 1.56% | 453.09x |
| Local & Travel England - North Midlands | 0.99% | 302.73x |
| Watches & Jewelry | 0.52% | 285.80x |
| Custom T-Shirts | 1.45% | 172.40x |
| Canada News | 1.62% | 135.05x |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| Law School Research Cluster | 2.43% | 60.79x |
| East Texas Cluster | 17.84% | 49.00x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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