Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 70.6 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 65.47% | 32.78x |
| Houston Trip Planners | 65.03% | 26.22x |
| Texas Trip Planners | 61.93% | 24.69x |
| Southern Central Voters | 47.63% | 23.80x |
| Austin Trip Planners | 50.84% | 23.65x |
| Dallas Cowboys Fans | 42.93% | 21.08x |
| Texas AM Aggies Fans | 34.94% | 19.89x |
| Billiards Enthusiasts | 40.70% | 19.65x |
| Louisiana Trip Planners | 38.49% | 17.34x |
| Legal Help Seekers | 37.59% | 16.57x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.20x |
| Gap | 0.10% | 1.13x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is dfps.state.tx.us.
| Website | Composition | Index |
| dfps.state.tx.us | 56.42% | 737.31x |
| texaslawhelp.org | 18.46% | 255.64x |
| memorialhermann.org | 11.43% | 115.03x |
| texastribune.org | 27.01% | 106.46x |
| houstontoyotacenter.com | 8.27% | 100.81x |
| beaumontenterprise.com | 7.31% | 95.55x |
| houstoniamag.com | 9.71% | 90.30x |
| theeagle.com | 7.47% | 89.71x |
| sacurrent.com | 6.74% | 86.46x |
| visithoustontexas.com | 11.76% | 85.92x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 14.17% | 57.73x |
| Texas News | 39.62% | 49.61x |
| Texas News Cluster | 33.74% | 48.85x |
| Austin Cluster | 26.86% | 47.09x |
| Texas University Athletics | 22.95% | 45.88x |
| Northern Texas Cluster | 27.44% | 43.93x |
| Texas Media | 44.81% | 34.16x |
| Oil & Energy | 5.48% | 28.77x |
| Psychology & Social Work | 3.98% | 22.56x |
| Children's Health | 5.86% | 22.41x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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