Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 83 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 83 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 62.18% 30.22x
Houston Trip Planners 62.56% 24.14x
Texas Trip Planners 59.26% 22.96x
Austin Trip Planners 48.11% 22.08x
Southern Central Voters 46.31% 21.10x
Dallas Cowboys Fans 40.41% 19.22x
Billiards Enthusiasts 36.31% 17.55x
Louisiana Trip Planners 35.65% 15.70x
Painting Hobbyist 37.08% 14.92x
Day Care Users 36.92% 14.06x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.29x
Gap 0.06% 0.88x
Tommy Bahama 0.01% 0.56x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is dfps.state.tx.us.

Website Composition Index
dfps.state.tx.us 58.55% 732.29x
texaslawhelp.org 16.65% 245.68x
memorialhermann.org 10.84% 110.74x
mystatesman.com 7.63% 106.83x
lubbockonline.com 6.87% 102.15x
houstontoyotacenter.com 7.26% 101.19x
texastribune.org 25.32% 98.24x
beaumontenterprise.com 6.49% 93.27x
kltv.com 6.22% 87.21x
theeagle.com 6.46% 86.99x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 12.43% 53.88x
Texas News Cluster 30.70% 46.40x
Texas News 35.51% 44.94x
Texas University Athletics 19.52% 44.72x
Austin Cluster 24.64% 42.25x
Northern Texas Cluster 24.69% 41.86x
Texas Media 40.97% 33.86x
Law School Research Cluster 2.21% 31.69x
Oil & Energy 4.82% 22.91x
Children's Health 6.06% 20.38x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income