Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 39.7 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 39.7 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 66.97% 34.18x
Texas Energy Providers 74.07% 31.65x
Houston Trip Planners 68.31% 30.53x
Texas Activity Researchers 53.90% 28.89x
Texas Trip Planners 66.41% 28.32x
Austin Trip Planners 61.70% 26.80x
Southern Central Voters 54.46% 24.62x
Billiards Enthusiasts 48.00% 22.17x
Texas AM Aggies Fans 43.64% 21.84x
Dallas Cowboys Fans 48.42% 21.72x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.03% 10.88x
Saint Laurent Paris 0.07% 7.42x
Lorna Jane 0.02% 6.44x
Ralph Lauren 0.04% 3.93x
Calvin Klein 0.03% 3.90x
REI 0.07% 3.63x
LL Bean 0.02% 2.92x
Uniqlo 0.03% 2.54x
Forever 21 0.14% 2.36x
Ann Taylor 0.07% 2.29x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texastribune.org.

Website Composition Index
texastribune.org 27.52% 127.97x
memorialhermann.org 13.09% 97.48x
theeagle.com 10.16% 75.79x
beaumontenterprise.com 9.60% 75.12x
visithoustontexas.com 14.44% 74.50x
wacotrib.com 13.61% 74.39x
houstoniamag.com 12.24% 74.37x
statesman.com 25.13% 65.87x
caller.com 12.79% 64.10x
everythinglubbock.com 7.46% 56.44x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.71% 734.24x
Sports - Skiing, Snowboarding 2.28% 664.50x
Handyman Tools 1.56% 453.09x
Local & Travel England - North Midlands 0.99% 302.73x
Watches & Jewelry 0.52% 285.80x
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
Law School Research Cluster 2.18% 54.27x
East Texas Cluster 17.50% 40.15x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female