Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 50.2 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 57.08% | 38.69x |
| Texas Energy Providers | 69.57% | 35.72x |
| Texas Activity Researchers | 43.21% | 32.21x |
| Houston Trip Planners | 65.41% | 30.63x |
| Southern Central Voters | 50.71% | 29.26x |
| Texas Trip Planners | 63.03% | 28.20x |
| Austin Trip Planners | 53.82% | 27.47x |
| Dallas Cowboys Fans | 44.84% | 27.26x |
| Texas AM Aggies Fans | 38.39% | 26.83x |
| Billiards Enthusiasts | 42.94% | 24.90x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.33% | 1.34x |
| Mens Wearhouse | 0.36% | 0.89x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texastribune.org.
| Website | Composition | Index |
| texastribune.org | 26.94% | 140.36x |
| memorialhermann.org | 12.06% | 108.28x |
| visithoustontexas.com | 12.98% | 88.54x |
| houstoniamag.com | 11.30% | 88.34x |
| theeagle.com | 9.23% | 84.94x |
| wacotrib.com | 12.36% | 81.44x |
| statesman.com | 23.21% | 78.25x |
| caller.com | 11.56% | 72.30x |
| everythinglubbock.com | 7.07% | 69.88x |
| nbcdfw.com | 10.77% | 67.96x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Canadian Construction & Renovation Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| East Texas Cluster | 16.14% | 54.60x |
| Law School Research Cluster | 2.72% | 53.99x |
| Texas News Cluster | 34.52% | 50.07x |
| Toronto Tourism | 3.33% | 48.31x |
| Texas News | 42.06% | 47.62x |
| Austin Cluster | 28.80% | 45.92x |
| Texas University Athletics | 27.51% | 44.78x |
| Northern Texas Cluster | 30.81% | 42.95x |
| Oil & Energy | 5.51% | 30.00x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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