Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 74.36% | 26.45x |
| Texas County and Local Fair Visitors | 81.94% | 24.41x |
| Texas Activity Researchers | 59.07% | 24.33x |
| Texas State Fairs | 77.01% | 22.75x |
| Texas Energy Providers | 77.66% | 22.58x |
| Southern Central Voters | 62.37% | 20.26x |
| Houston Trip Planners | 74.52% | 19.52x |
| Billiards Enthusiasts | 56.62% | 19.50x |
| Austin Trip Planners | 66.86% | 19.38x |
| Dallas Cowboys Fans | 55.97% | 19.27x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.16% | 3.28x |
| White House Black Market | 0.16% | 3.24x |
| LOFT | 0.16% | 3.08x |
| The Childrens Place | 0.16% | 2.32x |
| Hollister | 0.08% | 2.06x |
| Journeys | 0.16% | 1.93x |
| Free People | 0.03% | 1.86x |
| Buckle | 0.08% | 1.85x |
| Supreme | 0.02% | 1.75x |
| Intermix | 0.01% | 1.73x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is fox26houston.com.
| Website | Composition | Index |
| fox26houston.com | 20.00% | 62.32x |
| statesman.com | 30.43% | 56.42x |
| expressnews.com | 20.49% | 56.10x |
| kxxv.com | 14.01% | 54.51x |
| kbtx.com | 15.70% | 53.67x |
| houstonpress.com | 17.40% | 52.37x |
| nbcdfw.com | 18.62% | 50.91x |
| kwtx.com | 19.93% | 50.02x |
| texashillcountry.com | 11.32% | 47.53x |
| fox4news.com | 21.02% | 45.45x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 1.45% | 172.40x |
| Canada News | 1.62% | 135.05x |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| East Texas Cluster | 19.45% | 54.79x |
| Law School Research Cluster | 1.22% | 52.68x |
| Texas News Cluster | 35.59% | 46.93x |
| Texas University Athletics | 31.68% | 46.62x |
| Austin Cluster | 34.00% | 42.60x |
| Northern Texas Cluster | 35.96% | 38.42x |
| Texas News | 44.07% | 36.60x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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