Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 39.7 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 66.97% | 34.18x |
| Texas Energy Providers | 74.07% | 31.65x |
| Houston Trip Planners | 68.31% | 30.53x |
| Texas Activity Researchers | 53.90% | 28.89x |
| Texas Trip Planners | 66.41% | 28.32x |
| Austin Trip Planners | 61.70% | 26.80x |
| Southern Central Voters | 54.46% | 24.62x |
| Billiards Enthusiasts | 48.00% | 22.17x |
| Texas AM Aggies Fans | 43.64% | 21.84x |
| Dallas Cowboys Fans | 48.42% | 21.72x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.03% | 10.88x |
| Saint Laurent Paris | 0.07% | 7.42x |
| Lorna Jane | 0.02% | 6.44x |
| Ralph Lauren | 0.04% | 3.93x |
| Calvin Klein | 0.03% | 3.90x |
| REI | 0.07% | 3.63x |
| LL Bean | 0.02% | 2.92x |
| Uniqlo | 0.03% | 2.54x |
| Forever 21 | 0.14% | 2.36x |
| Ann Taylor | 0.07% | 2.29x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texastribune.org.
| Website | Composition | Index |
| texastribune.org | 27.52% | 127.97x |
| memorialhermann.org | 13.09% | 97.48x |
| theeagle.com | 10.16% | 75.79x |
| beaumontenterprise.com | 9.60% | 75.12x |
| visithoustontexas.com | 14.44% | 74.50x |
| wacotrib.com | 13.61% | 74.39x |
| houstoniamag.com | 12.24% | 74.37x |
| statesman.com | 25.13% | 65.87x |
| caller.com | 12.79% | 64.10x |
| everythinglubbock.com | 7.46% | 56.44x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 1.71% | 734.24x |
| Sports - Skiing, Snowboarding | 2.28% | 664.50x |
| Handyman Tools | 1.56% | 453.09x |
| Local & Travel England - North Midlands | 0.99% | 302.73x |
| Watches & Jewelry | 0.52% | 285.80x |
| Custom T-Shirts | 1.45% | 172.40x |
| Canada News | 1.62% | 135.05x |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| Law School Research Cluster | 2.18% | 54.27x |
| East Texas Cluster | 17.50% | 40.15x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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