Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 20.4 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 75.21% | 32.80x |
| Texas County and Local Fair Visitors | 80.77% | 28.87x |
| Texas Activity Researchers | 57.69% | 28.58x |
| Texas Energy Providers | 74.79% | 27.49x |
| Texas State Fairs | 74.79% | 25.43x |
| Houston Trip Planners | 70.51% | 22.82x |
| Southern Central Voters | 62.39% | 22.62x |
| Texas Trip Planners | 71.37% | 22.42x |
| Austin Trip Planners | 64.96% | 22.30x |
| Billiards Enthusiasts | 57.26% | 21.44x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.14% | 4.00x |
| American Eagle Outfitters | 0.09% | 3.94x |
| Aeropostale | 0.09% | 3.86x |
| Victoria's Secret | 0.14% | 2.80x |
| Old Navy | 0.09% | 2.55x |
| Journeys | 0.09% | 2.29x |
| Chicos | 0.05% | 1.94x |
| White House Black Market | 0.05% | 1.87x |
| Free People | 0.03% | 1.86x |
| Supreme | 0.02% | 1.75x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is fox26houston.com.
| Website | Composition | Index |
| fox26houston.com | 20.32% | 56.90x |
| expressnews.com | 22.08% | 55.68x |
| statesman.com | 31.92% | 54.75x |
| nbcdfw.com | 19.09% | 53.21x |
| houstonpress.com | 18.03% | 49.91x |
| kbtx.com | 16.86% | 49.24x |
| kxxv.com | 14.94% | 46.35x |
| kwtx.com | 20.90% | 44.84x |
| fox4news.com | 20.14% | 44.51x |
| texashillcountry.com | 12.20% | 40.67x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 1.45% | 172.40x |
| Canada News | 1.62% | 135.05x |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| Texas News Cluster | 37.06% | 51.77x |
| East Texas Cluster | 18.02% | 48.27x |
| Texas University Athletics | 29.67% | 46.13x |
| Austin Cluster | 35.58% | 45.27x |
| Psychology & Social Work | 3.33% | 43.06x |
| Northern Texas Cluster | 38.08% | 38.45x |
| Children's Health | 4.44% | 36.00x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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