Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 23.7 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 74.36% 26.45x
Texas County and Local Fair Visitors 81.94% 24.41x
Texas Activity Researchers 59.07% 24.33x
Texas State Fairs 77.01% 22.75x
Texas Energy Providers 77.66% 22.58x
Southern Central Voters 62.37% 20.26x
Houston Trip Planners 74.52% 19.52x
Billiards Enthusiasts 56.62% 19.50x
Austin Trip Planners 66.86% 19.38x
Dallas Cowboys Fans 55.97% 19.27x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Aeropostale.

Location Composition Index
Aeropostale 0.16% 3.28x
White House Black Market 0.16% 3.24x
LOFT 0.16% 3.08x
The Childrens Place 0.16% 2.32x
Hollister 0.08% 2.06x
Journeys 0.16% 1.93x
Free People 0.03% 1.86x
Buckle 0.08% 1.85x
Supreme 0.02% 1.75x
Intermix 0.01% 1.73x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is fox26houston.com.

Website Composition Index
fox26houston.com 20.00% 62.32x
statesman.com 30.43% 56.42x
expressnews.com 20.49% 56.10x
kxxv.com 14.01% 54.51x
kbtx.com 15.70% 53.67x
houstonpress.com 17.40% 52.37x
nbcdfw.com 18.62% 50.91x
kwtx.com 19.93% 50.02x
texashillcountry.com 11.32% 47.53x
fox4news.com 21.02% 45.45x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
East Texas Cluster 19.45% 54.79x
Law School Research Cluster 1.22% 52.68x
Texas News Cluster 35.59% 46.93x
Texas University Athletics 31.68% 46.62x
Austin Cluster 34.00% 42.60x
Northern Texas Cluster 35.96% 38.42x
Texas News 44.07% 36.60x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female