Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 78.92% | 34.33x |
| Texas Activity Researchers | 62.05% | 32.00x |
| Texas County and Local Fair Visitors | 81.33% | 27.47x |
| Texas Energy Providers | 75.90% | 25.95x |
| Texas State Fairs | 74.70% | 25.08x |
| Legal Help Seekers | 54.82% | 22.96x |
| US Judiciary System Researchers | 52.41% | 22.94x |
| Adoption Researchers | 59.64% | 22.73x |
| Austin Trip Planners | 63.86% | 22.67x |
| Texas Longhorn Fans | 57.83% | 22.03x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.30% | 2.09x |
| Free People | 0.03% | 1.86x |
| Banana Republic | 0.05% | 1.80x |
| Supreme | 0.02% | 1.75x |
| Intermix | 0.01% | 1.73x |
| LOFT | 0.05% | 1.71x |
| Hugo Boss | 0.04% | 1.70x |
| Express | 0.05% | 1.62x |
| Brooks Brothers | 0.03% | 1.54x |
| REI | 0.02% | 1.53x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is fox26houston.com.
| Website | Composition | Index |
| fox26houston.com | 21.33% | 50.27x |
| houstonpress.com | 19.23% | 47.60x |
| expressnews.com | 25.72% | 44.03x |
| kbtx.com | 19.83% | 43.55x |
| kxxv.com | 17.66% | 41.49x |
| applitrack.com | 16.15% | 40.36x |
| statesman.com | 36.35% | 39.54x |
| fox4news.com | 22.00% | 38.51x |
| dallasobserver.com | 19.99% | 38.02x |
| southwest.com | 13.59% | 37.10x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 1.45% | 172.40x |
| Canada News | 1.62% | 135.05x |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| Texas News Cluster | 36.72% | 47.26x |
| East Texas Cluster | 21.54% | 45.61x |
| Children's Health | 4.65% | 41.95x |
| Texas University Athletics | 29.74% | 41.32x |
| Psychology & Social Work | 2.69% | 40.89x |
| Austin Cluster | 38.92% | 36.00x |
| Legal Information Research Cluster | 20.07% | 32.77x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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