Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 31.3 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 31.3 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 68.50% 29.23x
Texas Activity Researchers 54.76% 27.07x
Texas County and Local Fair Visitors 78.28% 25.71x
Texas Energy Providers 75.15% 25.35x
Texas State Fairs 72.93% 23.01x
Austin Trip Planners 63.82% 21.78x
Southern Central Voters 59.45% 20.95x
Houston Trip Planners 72.43% 20.87x
Billiards Enthusiasts 53.53% 20.21x
Texas Trip Planners 69.61% 20.20x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.22% 4.83x
Buckle 0.13% 4.67x
Old Navy 0.16% 3.31x
Aeropostale 0.09% 3.17x
Urban Outfitters 0.06% 3.06x
Gap 0.13% 2.88x
Hugo Boss 0.06% 2.77x
Michael Kors 0.06% 2.57x
Journeys 0.13% 2.52x
American Eagle Outfitters 0.06% 2.11x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is wacotrib.com.

Website Composition Index
wacotrib.com 14.24% 84.15x
caller.com 14.16% 71.39x
statesman.com 28.58% 62.52x
expressnews.com 18.79% 61.80x
houstonpress.com 15.83% 58.13x
fox26houston.com 19.26% 57.68x
12newsnow.com 9.37% 54.34x
kxxv.com 13.08% 53.85x
easttexasmatters.com 10.70% 53.44x
texashillcountry.com 10.27% 52.63x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
East Texas Cluster 18.04% 49.97x
Texas University Athletics 29.15% 45.75x
Texas News Cluster 33.93% 44.59x
Austin Cluster 32.99% 44.57x
Law School Research Cluster 1.20% 43.89x
Northern Texas Cluster 33.33% 35.89x
Texas News 43.05% 34.25x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female