Explore the Texas Sporting & Outdoors Cluster Audience
Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.
INTERESTS
The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 83.18% | 35.40x |
| Texas Activity Researchers | 66.36% | 32.03x |
| Texas County and Local Fair Visitors | 84.11% | 28.44x |
| US Judiciary System Researchers | 57.01% | 26.65x |
| Texas Energy Providers | 76.64% | 26.42x |
| Texas State Fairs | 79.44% | 25.35x |
| Texas Longhorn Fans | 68.22% | 24.95x |
| Texas AM Aggies Fans | 60.75% | 23.41x |
| Austin Trip Planners | 65.42% | 23.02x |
| Lawyers | 47.66% | 22.66x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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APPAREL RETAILERS
The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Free People.
| Location | Composition | Index |
| Free People | 0.03% | 1.86x |
| Banana Republic | 0.05% | 1.80x |
| Supreme | 0.02% | 1.75x |
| Intermix | 0.01% | 1.73x |
| LOFT | 0.05% | 1.71x |
| Hugo Boss | 0.04% | 1.70x |
| Express | 0.05% | 1.62x |
| Brooks Brothers | 0.03% | 1.54x |
| REI | 0.02% | 1.53x |
| Carhartt | 0.19% | 1.25x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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WEBSITES
The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is cbsaustin.com.
| Website | Composition | Index |
| cbsaustin.com | 23.21% | 41.86x |
| dallasobserver.com | 21.60% | 40.59x |
| expressnews.com | 29.13% | 40.55x |
| kbtx.com | 23.85% | 40.14x |
| fox4news.com | 22.83% | 40.05x |
| kwtx.com | 28.15% | 38.35x |
| statesman.com | 42.28% | 37.01x |
| nbcdfw.com | 26.82% | 36.79x |
| findlaw.com | 41.02% | 35.99x |
| cornell.edu | 20.12% | 34.95x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 1.45% | 172.40x |
| Canada News | 1.62% | 135.05x |
| Canadian Construction & Renovation Research Cluster | 3.08% | 78.94x |
| East Texas Cluster | 26.29% | 49.32x |
| Texas News Cluster | 37.25% | 47.58x |
| Texas University Athletics | 34.06% | 41.37x |
| Austin Cluster | 47.41% | 35.45x |
| Law School | 15.54% | 34.42x |
| Northern Texas Cluster | 43.82% | 31.68x |
| Legal Information Research Cluster | 18.92% | 30.52x |
Composition Percentage:
The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
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DEMOGRAPHICS
The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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