Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 39.4 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 39.4 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 60.26% 48.27x
Texas Energy Providers 67.98% 45.46x
Texas Activity Researchers 44.57% 39.55x
Houston Trip Planners 63.70% 37.52x
Texas Trip Planners 60.88% 35.21x
Southern Central Voters 48.38% 35.07x
Austin Trip Planners 54.71% 32.92x
Texas AM Aggies Fans 38.16% 29.78x
Billiards Enthusiasts 43.03% 29.78x
Dallas Cowboys Fans 43.95% 28.94x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.03% 10.88x
Joe's Jeans 0.02% 8.98x
Lorna Jane 0.02% 6.44x
Calvin Klein 0.02% 4.64x
Ralph Lauren 0.04% 3.93x
LL Bean 0.02% 2.65x
Uniqlo 0.05% 2.51x
Saint Laurent Paris 0.02% 2.25x
Lane Bryant 0.10% 1.99x
Belk 0.02% 1.84x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is texaslawhelp.org.

Website Composition Index
texaslawhelp.org 23.78% 168.82x
texastribune.org 26.65% 132.12x
memorialhermann.org 13.46% 91.08x
houstoniamag.com 12.89% 73.15x
theeagle.com 10.43% 72.91x
visithoustontexas.com 14.63% 72.26x
beaumontenterprise.com 10.02% 69.93x
wacotrib.com 14.06% 68.27x
caller.com 13.52% 60.92x
texashillcountry.com 9.35% 60.44x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.71% 734.24x
Sports - Skiing, Snowboarding 2.28% 664.50x
Handyman Tools 1.56% 453.09x
Local & Travel England - North Midlands 0.99% 302.73x
Watches & Jewelry 0.52% 285.80x
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
Law School Research Cluster 2.43% 60.79x
East Texas Cluster 17.84% 49.00x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female