Dstillery Audiences

TEXAS SPORTING & OUTDOORS CLUSTER

Audience Size: 10.1 Thousand Devices

Explore the Texas Sporting & Outdoors Cluster Audience

Below you'll find more information about the Texas Sporting & Outdoors Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Texas Sporting & Outdoors Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Sporting & Outdoors Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Sporting & Outdoors Cluster audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 83.18% 35.40x
Texas Activity Researchers 66.36% 32.03x
Texas County and Local Fair Visitors 84.11% 28.44x
US Judiciary System Researchers 57.01% 26.65x
Texas Energy Providers 76.64% 26.42x
Texas State Fairs 79.44% 25.35x
Texas Longhorn Fans 68.22% 24.95x
Texas AM Aggies Fans 60.75% 23.41x
Austin Trip Planners 65.42% 23.02x
Lawyers 47.66% 22.66x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Interest attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Sporting & Outdoors Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Sporting & Outdoors Cluster audience is Free People.

Location Composition Index
Free People 0.03% 1.86x
Banana Republic 0.05% 1.80x
Supreme 0.02% 1.75x
Intermix 0.01% 1.73x
LOFT 0.05% 1.71x
Hugo Boss 0.04% 1.70x
Express 0.05% 1.62x
Brooks Brothers 0.03% 1.54x
REI 0.02% 1.53x
Carhartt 0.19% 1.25x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Location attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Sporting & Outdoors Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Sporting & Outdoors Cluster audience is cbsaustin.com.

Website Composition Index
cbsaustin.com 23.21% 41.86x
dallasobserver.com 21.60% 40.59x
expressnews.com 29.13% 40.55x
kbtx.com 23.85% 40.14x
fox4news.com 22.83% 40.05x
kwtx.com 28.15% 38.35x
statesman.com 42.28% 37.01x
nbcdfw.com 26.82% 36.79x
findlaw.com 41.02% 35.99x
cornell.edu 20.12% 34.95x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Web attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Sporting & Outdoors Cluster audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.45% 172.40x
Canada News 1.62% 135.05x
Canadian Construction & Renovation Research Cluster 3.08% 78.94x
East Texas Cluster 26.29% 49.32x
Texas News Cluster 37.25% 47.58x
Texas University Athletics 34.06% 41.37x
Austin Cluster 47.41% 35.45x
Law School 15.54% 34.42x
Northern Texas Cluster 43.82% 31.68x
Legal Information Research Cluster 18.92% 30.52x
Composition Percentage: The overlap percentage between the Texas Sporting & Outdoors Cluster audience and the Content Affinity attribute.
Index: A comparison of the Texas Sporting & Outdoors Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Sporting & Outdoors Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female