Explore the Texas University Athletics Audience
Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 713 thousand unique devices whose actions qualify for the Texas University Athletics audience.
INTERESTS
The Texas University Athletics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.
| Interest | Composition | Index |
| Texas AM Aggies Fans | 71.70% | 27.95x |
| Texas Longhorn Fans | 66.67% | 25.64x |
| Texas Activity Researchers | 41.06% | 23.36x |
| Houston Activity Researchers | 40.06% | 19.54x |
| Houston Astros Fans | 43.27% | 16.78x |
| Dallas Cowboys Fans | 47.74% | 16.36x |
| Big 12 Fans | 41.77% | 16.24x |
| Dallas Mavericks Fans | 43.06% | 16.14x |
| NCAA Fans | 33.55% | 15.96x |
| Houston Texans Fans | 34.66% | 15.90x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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APPAREL RETAILERS
The Texas University Athletics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 2.13x |
| Jos A. Bank Clothiers | 0.03% | 1.62x |
| Urban Outfitters | 0.01% | 1.59x |
| LOFT | 0.03% | 1.40x |
| Lane Bryant | 0.03% | 1.38x |
| Express | 0.03% | 1.34x |
| Chicos | 0.03% | 1.28x |
| Buckle | 0.03% | 1.26x |
| The Childrens Place | 0.04% | 1.23x |
| Gap | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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WEBSITES
The Texas University Athletics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas University Athletics audience is thebatt.com.
| Website | Composition | Index |
| thebatt.com | 4.71% | 192.34x |
| goodbullhunting.com | 8.99% | 178.56x |
| myaggienation.com | 1.87% | 177.08x |
| ourdailybears.com | 4.35% | 173.60x |
| acusports.com | 1.52% | 165.78x |
| 12thman.com | 9.38% | 163.54x |
| texassports.com | 13.20% | 161.96x |
| smumustangs.com | 1.80% | 157.78x |
| txstatebobcats.com | 1.89% | 157.21x |
| burntorangenation.com | 27.74% | 156.07x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas University Athletics audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.18% | 45.64x |
| Virginia Athletics | 0.40% | 36.52x |
| Illinois College Sports | 0.95% | 36.24x |
| Pac 12 Sports | 2.75% | 29.98x |
| Fashion & Cosmetics | 0.07% | 29.55x |
| Texas News Cluster | 14.32% | 29.47x |
| East Texas Cluster | 9.48% | 29.29x |
| Southeast College Athletics | 2.21% | 28.80x |
| Florida College Athletics | 1.67% | 28.14x |
| College Sports | 0.65% | 27.47x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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DEMOGRAPHICS
The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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