Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 676.5 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 676.5 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 71.29% 27.40x
Texas Activity Researchers 41.77% 23.88x
Texas Longhorn Fans 67.45% 23.87x
Houston Activity Researchers 39.23% 19.51x
Dallas Cowboys Fans 48.24% 16.47x
Houston Astros Fans 43.24% 16.24x
Liberal News Readers 28.72% 15.97x
NCAA Fans 33.63% 15.95x
Louisiana State University Tigers Fans 33.94% 15.66x
Dallas Mavericks Fans 43.26% 15.39x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 3.74x
The Childrens Place 0.01% 1.87x
Old Navy 0.01% 1.24x
Carhartt 0.06% 0.84x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is goodbullhunting.com.

Website Composition Index
goodbullhunting.com 5.90% 197.71x
thebatt.com 4.21% 194.93x
myaggienation.com 1.54% 185.17x
ourdailybears.com 3.01% 172.40x
txstatebobcats.com 1.66% 171.45x
smumustangs.com 1.28% 170.51x
acusports.com 1.72% 168.69x
12thman.com 7.51% 168.10x
goutsa.com 1.37% 164.12x
burntorangenation.com 26.59% 156.49x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.22% 43.51x
Illinois College Sports 0.99% 37.08x
Virginia Athletics 0.47% 29.43x
Southeast College Athletics 2.35% 29.35x
Texas News Cluster 14.83% 29.35x
East Texas Cluster 9.78% 28.86x
Pac 12 Sports 2.68% 28.31x
Florida College Athletics 1.96% 27.69x
Austin Cluster 35.93% 26.42x
College Sports 0.78% 26.04x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male