Explore the Texas University Athletics Audience
Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 680.2 thousand unique devices whose actions qualify for the Texas University Athletics audience.
INTERESTS
The Texas University Athletics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.
| Interest | Composition | Index |
| Texas AM Aggies Fans | 73.75% | 29.85x |
| Texas Activity Researchers | 44.03% | 27.24x |
| Texas Longhorn Fans | 64.67% | 23.70x |
| Houston Activity Researchers | 43.65% | 21.74x |
| Liberal News Readers | 31.05% | 19.34x |
| Dallas Cowboys Fans | 50.24% | 18.32x |
| Financial News Readers | 29.28% | 17.93x |
| Louisiana State University Tigers Fans | 36.02% | 17.65x |
| Financial Business Intelligence Researchers | 30.21% | 17.60x |
| Houston Texans Fans | 38.60% | 17.22x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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APPAREL RETAILERS
The Texas University Athletics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.59x |
| Buckle | 0.02% | 1.51x |
| Lane Bryant | 0.01% | 1.44x |
| Old Navy | 0.03% | 1.38x |
| Banana Republic | 0.01% | 1.35x |
| Zumiez | 0.01% | 1.30x |
| Chicos | 0.01% | 1.20x |
| American Eagle Outfitters | 0.01% | 1.02x |
| Express | 0.01% | 1.01x |
| Carhartt | 0.12% | 0.93x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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WEBSITES
The Texas University Athletics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas University Athletics audience is thebatt.com.
| Website | Composition | Index |
| thebatt.com | 4.09% | 199.51x |
| ourdailybears.com | 3.10% | 189.53x |
| goodbullhunting.com | 8.09% | 181.20x |
| 12thman.com | 1.80% | 177.21x |
| myaggienation.com | 1.79% | 167.91x |
| texassports.com | 5.90% | 167.68x |
| theeagle.com | 20.64% | 162.59x |
| burntorangenation.com | 23.42% | 161.12x |
| hookemheadlines.com | 4.28% | 135.57x |
| kbtx.com | 49.22% | 133.26x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas University Athletics audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.28% | 39.98x |
| East Texas Cluster | 12.22% | 35.90x |
| Texas News Cluster | 16.82% | 35.52x |
| Illinois College Sports | 0.30% | 35.02x |
| Austin Cluster | 33.86% | 33.77x |
| Southeast College Athletics | 1.07% | 30.20x |
| Northern Texas Cluster | 27.35% | 28.05x |
| Oil & Energy | 1.26% | 26.16x |
| Florida College Athletics | 2.06% | 25.62x |
| Virginia Athletics | 0.25% | 25.62x |
Composition Percentage:
The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
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DEMOGRAPHICS
The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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