Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 684.5 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 684.5 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 71.20% 28.47x
Texas Activity Researchers 42.00% 24.71x
Texas Longhorn Fans 65.13% 24.08x
Houston Activity Researchers 40.30% 19.57x
Liberal News Readers 30.62% 17.12x
Dallas Cowboys Fans 48.03% 16.76x
NCAA Fans 31.99% 16.21x
Financial Business Intelligence Researchers 28.62% 16.08x
Financial News Readers 27.56% 15.92x
Louisiana State University Tigers Fans 34.21% 15.89x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Journeys.

Location Composition Index
Journeys 0.01% 1.58x
Carhartt 0.06% 1.02x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is goodbullhunting.com.

Website Composition Index
goodbullhunting.com 6.26% 194.06x
thebatt.com 4.07% 190.57x
myaggienation.com 1.59% 177.85x
ourdailybears.com 3.11% 162.63x
12thman.com 5.17% 158.96x
smumustangs.com 1.16% 154.26x
theeagle.com 19.43% 153.49x
burntorangenation.com 25.79% 151.87x
goutsa.com 1.12% 146.90x
texassports.com 11.17% 146.74x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.23% 41.07x
Illinois College Sports 0.78% 33.53x
Texas News Cluster 14.84% 30.43x
East Texas Cluster 10.39% 30.13x
Virginia Athletics 0.35% 26.68x
Austin Cluster 34.93% 26.39x
Florida College Athletics 1.89% 26.12x
Southeast College Athletics 1.77% 25.18x
Pac 12 Sports 1.89% 25.11x
Northern Texas Cluster 25.15% 24.53x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male