Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 328.2 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 328.2 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 23.47% 56.69x
Houston Trip Planners 53.44% 33.69x
Texas Longhorn Fans 71.35% 31.12x
Texas AM Aggies Fans 77.95% 30.56x
Houston Activity Researchers 31.29% 28.55x
Dallas Cowboys Fans 46.75% 21.03x
Big 12 Fans 51.67% 19.13x
Louisiana State University Tigers Fans 28.72% 18.92x
NCAA Fans 33.97% 18.88x
NCAA Football Fans 47.39% 18.68x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Gymboree.

Location Composition Index
Gymboree 0.07% 3.75x
Abercrombie & Fitch 0.02% 3.64x
Forever 21 0.01% 3.36x
The Childrens Place 0.02% 3.28x
Dressbarn 0.02% 2.23x
Urban Outfitters 0.02% 1.57x
White House Black Market 0.01% 1.54x
Aeropostale 0.02% 1.53x
Mens Wearhouse 0.02% 1.35x
Buckle 0.01% 1.16x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is theeagle.com.

Website Composition Index
theeagle.com 13.72% 256.10x
goodbullhunting.com 16.36% 245.17x
texags.com 8.82% 238.73x
12thman.com 18.26% 238.12x
burntorangenation.com 33.99% 227.37x
kbtx.com 33.65% 206.75x
texassports.com 14.64% 203.95x
hookemheadlines.com 10.15% 149.09x
hookem.com 5.93% 133.97x
texastech.com 4.74% 108.53x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is College Sports.

Content Affinity Composition Index
College Sports 0.68% 44.68x
Virginia Athletics 0.33% 43.95x
Illinois College Sports 1.47% 39.18x
Texas News Cluster 7.59% 33.82x
Austin Cluster 28.08% 33.74x
East Texas Cluster 4.82% 31.50x
Florida College Athletics 1.53% 29.72x
Southeast College Athletics 2.98% 29.54x
Pac 12 Sports 3.31% 28.38x
Northern Texas Cluster 23.73% 26.02x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male