Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 1.1 Million Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 65.67% 61.07x
Texas Activity Researchers 40.30% 49.64x
Houston Activity Researchers 44.78% 45.34x
Texas Longhorn Fans 58.21% 35.97x
Dallas Cowboys Fans 47.76% 33.96x
Olympic Sports Enthusiasts 29.85% 29.61x
Hair Care Shoppers 22.39% 29.46x
Houston Astros Fans 37.31% 29.22x
Houston Texans Fans 29.85% 27.36x
Streaming Radio Listeners 25.37% 26.53x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.00x
Carhartt 0.41% 1.95x
Chicos 0.02% 1.66x
Buckle 0.01% 1.52x
White House Black Market 0.01% 1.39x
Mens Wearhouse 0.02% 1.34x
Journeys 0.02% 1.34x
Victoria's Secret 0.01% 1.22x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is aggienetwork.com.

Website Composition Index
aggienetwork.com 1.29% 148.04x
12thman.com 1.11% 145.18x
barkingcarnival.com 1.80% 144.86x
myaggienation.com 1.65% 138.73x
goodbullhunting.com 5.52% 133.21x
ourdailybears.com 3.10% 126.60x
gigemgazette.com 1.40% 120.53x
thebatt.com 4.18% 118.91x
burntorangenation.com 16.81% 112.13x
theeagle.com 22.96% 99.99x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 18.45% 37.80x
Austin Cluster 27.54% 31.86x
East Texas Cluster 9.89% 28.68x
Sports - Climbing, Non-traditional 8.56% 24.36x
Northern Texas Cluster 27.01% 23.62x
Motorsport Equipment 3.48% 23.59x
Illinois College Sports 0.34% 23.53x
Texas News 28.34% 23.12x
Central California Cluster 4.81% 22.14x
Assorted Topics (Viral Media, Paid Traffic) 16.31% 21.64x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male