Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 938.5 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 938.5 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 64.52% 33.74x
Dallas Cowboys Fans 43.25% 18.13x
Arkansas Razorbacks Fans 35.52% 17.25x
Texas Activity Researchers 30.20% 16.91x
Big 12 Fans 33.20% 16.52x
Houston Astros Fans 31.03% 16.00x
Houston Activity Researchers 29.44% 15.47x
Dallas Mavericks Fans 29.79% 15.21x
Houston Texans Fans 27.71% 15.12x
Louisiana State University Tigers Fans 28.01% 14.85x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.50% 1.57x
Buckle 0.36% 1.47x
Bonobos 0.11% 1.35x
White House Black Market 0.37% 1.16x
Lane Bryant 0.06% 1.15x
Johnston and Murphy 0.40% 1.11x
Lululemon 0.06% 1.07x
Belk 0.02% 1.07x
Victoria's Secret 0.16% 1.05x
Mens Wearhouse 0.54% 1.03x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 2.47% 206.79x
texassports.com 1.14% 192.50x
thebatt.com 3.01% 191.83x
12thman.com 5.77% 190.88x
myaggienation.com 2.38% 189.65x
goodbullhunting.com 8.01% 188.26x
txstatebobcats.com 1.27% 183.63x
aggienetwork.com 4.81% 182.10x
ourdailybears.com 2.60% 180.39x
smumustangs.com 1.92% 172.70x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.19% 42.03x
Austin Cluster 20.71% 27.81x
Illinois College Sports 1.04% 27.30x
East Texas Cluster 10.07% 26.77x
Northern Texas Cluster 22.11% 24.39x
Texas News Cluster 18.95% 22.77x
Texas News 24.27% 20.05x
Southeast College Athletics 3.03% 18.92x
Virginia Athletics 0.86% 18.21x
Pac 12 Sports 2.44% 17.02x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male