Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 1.1 Million Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 68.21% 28.03x
Texas Longhorn Fans 58.98% 22.39x
Texas Activity Researchers 40.35% 19.42x
Dallas Cowboys Fans 45.21% 16.95x
Liberal News Readers 33.78% 15.97x
Houston Activity Researchers 36.97% 15.71x
Louisiana State University Tigers Fans 35.03% 15.43x
Tampa and St Petersburg Trip Planners 31.85% 15.34x
Financial Business Intelligence Researchers 32.59% 15.24x
Financial News Readers 31.05% 15.04x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.59x
Dressbarn 0.02% 1.57x
J. Crew 0.01% 1.47x
Aeropostale 0.02% 1.41x
Buckle 0.02% 1.24x
Old Navy 0.03% 1.22x
Jos A. Bank Clothiers 0.01% 1.19x
H&M 0.01% 1.14x
Lane Bryant 0.01% 1.10x
Carhartt 0.17% 1.05x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 2.40% 186.12x
12thman.com 1.96% 183.77x
aggienetwork.com 2.47% 181.62x
myaggienation.com 1.84% 175.31x
thebatt.com 4.11% 171.26x
goodbullhunting.com 6.91% 170.03x
insidetexas.com 1.14% 159.34x
ourdailybears.com 4.75% 150.08x
burntorangenation.com 20.35% 147.07x
gigemgazette.com 2.23% 146.51x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.49% 43.46x
Illinois College Sports 0.54% 27.81x
East Texas Cluster 11.25% 25.36x
Austin Cluster 25.19% 25.25x
Texas News Cluster 19.02% 24.98x
Northern Texas Cluster 25.87% 21.50x
Southeast College Athletics 1.68% 20.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 19.59x
Oil & Energy 2.72% 19.14x
Pac 12 Sports 1.10% 18.96x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male