Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 353.3 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 353.3 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 30.78% 38.73x
Texas AM Aggies Fans 74.39% 30.32x
Texas Longhorn Fans 71.40% 26.02x
Houston Activity Researchers 35.94% 24.30x
Big 12 Fans 47.03% 18.87x
Louisiana State University Tigers Fans 30.31% 17.99x
Arkansas Razorbacks Fans 48.68% 17.41x
Dallas Mavericks Fans 49.74% 17.33x
NCAA Football Fans 40.13% 17.12x
SEC Fans 40.88% 17.10x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Coach.

Location Composition Index
Coach 0.02% 3.24x
Hugo Boss 0.02% 3.07x
Gymboree 0.05% 2.47x
J. Crew 0.02% 1.99x
Mens Wearhouse 0.03% 1.82x
Michael Kors 0.02% 1.74x
Lane Bryant 0.02% 1.45x
Banana Republic 0.02% 1.29x
Jos A. Bank Clothiers 0.01% 1.28x
Dressbarn 0.01% 1.25x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is goodbullhunting.com.

Website Composition Index
goodbullhunting.com 10.38% 261.36x
texassports.com 11.45% 248.74x
ourdailybears.com 5.27% 244.82x
smumustangs.com 3.54% 243.16x
12thman.com 15.72% 233.81x
goutsa.com 3.48% 231.05x
burntorangenation.com 31.71% 203.67x
theeagle.com 17.03% 195.53x
texags.com 14.82% 182.68x
gigemgazette.com 6.12% 179.33x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.54% 53.24x
College Sports 0.91% 47.21x
Illinois College Sports 1.86% 45.72x
Sports - Golf, Hunting, Fishing 0.16% 43.27x
Pac 12 Sports 3.97% 36.73x
Florida College Athletics 2.72% 34.92x
Southeast College Athletics 3.75% 30.73x
Texas News Cluster 11.46% 29.76x
East Texas Cluster 7.49% 29.08x
Austin Cluster 31.68% 27.30x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male