Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 680.2 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 680.2 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 73.75% 29.85x
Texas Activity Researchers 44.03% 27.24x
Texas Longhorn Fans 64.67% 23.70x
Houston Activity Researchers 43.65% 21.74x
Liberal News Readers 31.05% 19.34x
Dallas Cowboys Fans 50.24% 18.32x
Financial News Readers 29.28% 17.93x
Louisiana State University Tigers Fans 36.02% 17.65x
Financial Business Intelligence Researchers 30.21% 17.60x
Houston Texans Fans 38.60% 17.22x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.59x
Buckle 0.02% 1.51x
Lane Bryant 0.01% 1.44x
Old Navy 0.03% 1.38x
Banana Republic 0.01% 1.35x
Zumiez 0.01% 1.30x
Chicos 0.01% 1.20x
American Eagle Outfitters 0.01% 1.02x
Express 0.01% 1.01x
Carhartt 0.12% 0.93x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is thebatt.com.

Website Composition Index
thebatt.com 4.09% 199.51x
ourdailybears.com 3.10% 189.53x
goodbullhunting.com 8.09% 181.20x
12thman.com 1.80% 177.21x
myaggienation.com 1.79% 167.91x
texassports.com 5.90% 167.68x
theeagle.com 20.64% 162.59x
burntorangenation.com 23.42% 161.12x
hookemheadlines.com 4.28% 135.57x
kbtx.com 49.22% 133.26x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.28% 39.98x
East Texas Cluster 12.22% 35.90x
Texas News Cluster 16.82% 35.52x
Illinois College Sports 0.30% 35.02x
Austin Cluster 33.86% 33.77x
Southeast College Athletics 1.07% 30.20x
Northern Texas Cluster 27.35% 28.05x
Oil & Energy 1.26% 26.16x
Florida College Athletics 2.06% 25.62x
Virginia Athletics 0.25% 25.62x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male