Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 860.1 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 860.1 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 64.22% 36.96x
Dallas Cowboys Fans 40.62% 20.17x
Big 12 Fans 36.75% 19.21x
Arkansas Razorbacks Fans 36.63% 18.96x
Houston Astros Fans 31.82% 17.40x
Dallas Mavericks Fans 30.85% 17.36x
March Madness Enthusiasts 25.16% 16.60x
Oklahoma State Cowboys Fans 31.61% 16.28x
Houston Texans Fans 26.43% 15.97x
San Antonio Spurs Fans 26.01% 15.94x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.35x
LOFT 0.06% 1.30x
Brooks Brothers 0.04% 1.18x
Chicos 0.06% 1.14x
Aeropostale 0.04% 1.11x
Armani 0.02% 1.09x
Columbia 0.01% 1.07x
Belk 0.02% 1.03x
Ralph Lauren 0.01% 0.97x
Dressbarn 0.04% 0.96x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 3.63% 341.73x
aggienetwork.com 6.49% 315.72x
texassports.com 2.75% 311.49x
goodbullhunting.com 10.68% 308.40x
ourdailybears.com 3.73% 295.47x
myaggienation.com 3.27% 284.41x
gobearkats.com 2.50% 273.70x
12thman.com 8.31% 272.18x
tapps.biz 1.56% 263.55x
smumustangs.com 2.50% 257.58x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.91% 45.88x
Austin Cluster 19.51% 34.20x
Illinois College Sports 1.04% 31.48x
East Texas Cluster 7.52% 30.65x
Northern Texas Cluster 18.32% 29.32x
Texas News 21.39% 26.79x
Texas News Cluster 17.95% 26.00x
Assorted Topics #11662 (Viral Media, Paid Traffic) 7.21% 22.24x
Southeast College Athletics 3.23% 20.83x
Virginia Athletics 0.94% 20.59x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male