Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 804 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 804 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 70.28% 25.34x
Texas Longhorn Fans 65.11% 17.76x
Texas Activity Researchers 49.39% 17.48x
Houston Activity Researchers 46.63% 14.95x
Houston Astros Fans 41.21% 13.81x
Louisiana State University Tigers Fans 30.75% 13.67x
Liberal News Readers 34.59% 13.17x
Dallas Cowboys Fans 50.10% 13.05x
Financial Business Intelligence Researchers 33.49% 12.54x
Dallas Mavericks Fans 38.30% 12.40x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.78x
White House Black Market 0.02% 1.69x
Jos A. Bank Clothiers 0.01% 1.29x
Victoria's Secret 0.02% 1.27x
Old Navy 0.02% 1.16x
Carhartt 0.21% 1.15x
Maurices 0.02% 1.14x
Aeropostale 0.01% 1.04x
LOFT 0.01% 1.03x
Express 0.01% 1.01x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 1.84% 179.04x
myaggienation.com 1.56% 170.50x
goodbullhunting.com 5.52% 161.23x
ourdailybears.com 2.97% 152.81x
gigemgazette.com 1.17% 150.14x
thebatt.com 4.56% 144.83x
burntorangenation.com 18.42% 135.07x
theeagle.com 21.59% 125.57x
tamu.edu 1.50% 121.39x
texassports.com 3.52% 116.68x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.17% 42.62x
Texas News Cluster 18.87% 25.00x
East Texas Cluster 13.06% 24.84x
Illinois College Sports 0.31% 23.87x
Austin Cluster 35.36% 23.66x
Sports - Golf, Hunting, Fishing 0.25% 21.57x
Northern Texas Cluster 29.06% 20.38x
Southeast College Athletics 1.04% 18.79x
Oil & Energy 1.74% 18.18x
Texas News 31.53% 16.68x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male