Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 783.1 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 783.1 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 30.38% 38.81x
Arkansas Razorbacks Fans 16.95% 21.16x
Dallas Cowboys Fans 40.40% 20.04x
Big 12 Fans 36.70% 19.55x
Houston Astros Fans 15.08% 18.81x
Dallas Mavericks Fans 29.88% 18.12x
SEC Fans 10.10% 17.01x
Oklahoma State Cowboys Fans 29.87% 16.79x
Houston Texans Fans 25.50% 16.43x
March Madness Enthusiasts 23.87% 16.33x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.05% 1.38x
Talbots 0.06% 1.34x
Dressbarn 0.05% 1.22x
LOFT 0.05% 1.18x
Free People 0.02% 1.16x
Chicos 0.05% 1.15x
Aeropostale 0.03% 1.09x
Belk 0.02% 1.07x
Carhartt 0.22% 1.03x
Brooks Brothers 0.03% 1.00x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 4.23% 390.67x
12thman.com 3.84% 374.79x
aggienetwork.com 7.57% 361.64x
goodbullhunting.com 9.99% 350.71x
texassports.com 3.41% 346.60x
myaggienation.com 2.70% 337.80x
ourdailybears.com 4.14% 334.18x
burntorangenation.com 24.56% 299.28x
gobearkats.com 2.89% 293.10x
theeagle.com 21.97% 291.36x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.11% 45.60x
Austin Cluster 20.00% 34.96x
Illinois College Sports 0.72% 34.80x
East Texas Cluster 7.39% 32.40x
Northern Texas Cluster 17.70% 30.24x
Texas News 21.72% 27.84x
Texas News Cluster 17.64% 27.14x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.90% 22.06x
Texas Media 25.64% 21.26x
Virginia Athletics 0.87% 19.82x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999