Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 1.1 Million Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 69.63% 27.39x
Texas Longhorn Fans 58.85% 21.78x
Texas Activity Researchers 40.55% 19.87x
Houston Activity Researchers 38.97% 16.69x
Dallas Cowboys Fans 44.35% 16.56x
Liberal News Readers 30.99% 15.76x
Financial Business Intelligence Researchers 30.17% 15.00x
Financial News Readers 29.10% 14.67x
Houston Astros Fans 36.87% 14.53x
Tampa and St Petersburg Trip Planners 28.94% 14.40x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Journeys.

Location Composition Index
Journeys 0.01% 1.82x
Lane Bryant 0.01% 1.76x
Carhartt 0.19% 1.09x
Mens Wearhouse 0.01% 0.91x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 1.82% 173.84x
aggienetwork.com 1.73% 172.09x
12thman.com 1.40% 170.85x
myaggienation.com 1.62% 163.21x
thebatt.com 3.59% 157.79x
goodbullhunting.com 5.80% 156.53x
ourdailybears.com 3.61% 145.80x
gigemgazette.com 1.70% 138.71x
burntorangenation.com 16.60% 137.49x
theeagle.com 23.84% 111.97x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.36% 43.71x
Illinois College Sports 0.41% 25.64x
Texas News Cluster 19.31% 24.74x
East Texas Cluster 12.77% 24.16x
Austin Cluster 30.35% 23.28x
Northern Texas Cluster 27.93% 20.58x
Southeast College Athletics 1.29% 19.15x
Oil & Energy 2.41% 18.38x
Texas Off-Roading 0.07% 17.81x
Pac 12 Sports 0.76% 17.64x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male