Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 713 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 713 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 71.70% 27.95x
Texas Longhorn Fans 66.67% 25.64x
Texas Activity Researchers 41.06% 23.36x
Houston Activity Researchers 40.06% 19.54x
Houston Astros Fans 43.27% 16.78x
Dallas Cowboys Fans 47.74% 16.36x
Big 12 Fans 41.77% 16.24x
Dallas Mavericks Fans 43.06% 16.14x
NCAA Fans 33.55% 15.96x
Houston Texans Fans 34.66% 15.90x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.13x
Jos A. Bank Clothiers 0.03% 1.62x
Urban Outfitters 0.01% 1.59x
LOFT 0.03% 1.40x
Lane Bryant 0.03% 1.38x
Express 0.03% 1.34x
Chicos 0.03% 1.28x
Buckle 0.03% 1.26x
The Childrens Place 0.04% 1.23x
Gap 0.03% 1.19x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is thebatt.com.

Website Composition Index
thebatt.com 4.71% 192.34x
goodbullhunting.com 8.99% 178.56x
myaggienation.com 1.87% 177.08x
ourdailybears.com 4.35% 173.60x
acusports.com 1.52% 165.78x
12thman.com 9.38% 163.54x
texassports.com 13.20% 161.96x
smumustangs.com 1.80% 157.78x
txstatebobcats.com 1.89% 157.21x
burntorangenation.com 27.74% 156.07x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.18% 45.64x
Virginia Athletics 0.40% 36.52x
Illinois College Sports 0.95% 36.24x
Pac 12 Sports 2.75% 29.98x
Fashion & Cosmetics 0.07% 29.55x
Texas News Cluster 14.32% 29.47x
East Texas Cluster 9.48% 29.29x
Southeast College Athletics 2.21% 28.80x
Florida College Athletics 1.67% 28.14x
College Sports 0.65% 27.47x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male