Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 1.1 Million Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 71.46% 28.91x
Texas Activity Researchers 36.65% 18.30x
Dallas Cowboys Fans 47.36% 17.34x
Louisiana State University Tigers Fans 35.51% 15.74x
Liberal News Readers 30.95% 15.72x
Big 12 Fans 38.35% 15.69x
Arkansas Razorbacks Fans 41.65% 15.69x
Houston Astros Fans 37.99% 15.51x
Dallas Mavericks Fans 38.34% 15.17x
Houston Activity Researchers 34.99% 15.14x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Belk.

Location Composition Index
Belk 0.01% 1.25x
Lane Bryant 0.04% 1.25x
Jos A. Bank Clothiers 0.04% 1.19x
Tommy Bahama 0.01% 1.19x
REI 0.01% 1.18x
Chicos 0.04% 1.18x
Carhartt 0.31% 1.15x
Mens Wearhouse 0.06% 1.13x
Aeropostale 0.05% 1.12x
White House Black Market 0.04% 0.98x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 2.88% 231.93x
12thman.com 3.04% 229.67x
myaggienation.com 2.47% 215.74x
aggienetwork.com 4.42% 215.34x
thebatt.com 5.17% 212.79x
goodbullhunting.com 8.39% 209.13x
smumustangs.com 1.41% 196.46x
ourdailybears.com 4.05% 190.46x
hsuathletics.com 1.03% 182.41x
gobearkats.com 1.44% 181.50x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.83% 45.67x
Austin Cluster 22.66% 30.72x
East Texas Cluster 10.81% 30.33x
Illinois College Sports 0.71% 29.56x
Texas News Cluster 18.98% 25.14x
Northern Texas Cluster 23.02% 24.90x
Texas News 25.12% 20.16x
Southeast College Athletics 2.19% 19.46x
Assorted Topics (Viral Media, Paid Traffic) 15.26% 18.52x
Pac 12 Sports 1.69% 17.53x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male