Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 979.9 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 979.9 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 72.65% 25.63x
Dallas Cowboys Fans 48.78% 16.01x
Texas Activity Researchers 44.80% 15.57x
Arkansas Razorbacks Fans 44.05% 15.07x
Big 12 Fans 41.84% 14.46x
Houston Astros Fans 40.83% 14.12x
Louisiana State University Tigers Fans 41.80% 14.05x
Dallas Mavericks Fans 42.51% 14.04x
South Carolina Gamecocks Fans 36.88% 13.86x
Tampa and St Petersburg Trip Planners 36.06% 13.80x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Belk.

Location Composition Index
Belk 0.02% 2.02x
Tommy Bahama 0.02% 1.83x
Buckle 0.06% 1.50x
Jos A. Bank Clothiers 0.05% 1.49x
LOFT 0.07% 1.26x
The Childrens Place 0.08% 1.19x
Bonobos 0.01% 1.17x
Ralph Lauren 0.01% 1.15x
Carhartt 0.30% 1.11x
Coach 0.03% 1.11x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 3.04% 214.25x
12thman.com 2.72% 209.57x
aggienetwork.com 3.43% 199.95x
thebatt.com 4.17% 199.87x
myaggienation.com 2.10% 198.63x
goodbullhunting.com 8.91% 188.91x
smumustangs.com 1.26% 187.98x
gobearkats.com 1.19% 180.58x
insidetexas.com 1.52% 171.60x
gigemgazette.com 2.87% 164.32x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.74% 46.72x
Illinois College Sports 0.66% 29.08x
Austin Cluster 22.82% 28.69x
East Texas Cluster 10.30% 28.55x
Texas News Cluster 18.73% 25.10x
Northern Texas Cluster 22.67% 23.94x
Southeast College Athletics 2.06% 20.46x
Texas News 24.19% 19.79x
Pac 12 Sports 1.58% 18.07x
Virginia Athletics 0.57% 17.80x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male