Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 919.4 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 919.4 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 65.82% 35.26x
Dallas Cowboys Fans 41.12% 20.61x
Arkansas Razorbacks Fans 34.28% 19.55x
Big 12 Fans 36.12% 18.57x
Houston Astros Fans 29.96% 18.04x
Dallas Mavericks Fans 29.58% 17.53x
Houston Texans Fans 25.51% 16.50x
San Antonio Spurs Fans 24.04% 16.26x
Oklahoma State Cowboys Fans 28.61% 16.19x
Texas Activity Researchers 25.77% 15.94x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.27% 1.54x
Lorna Jane 0.01% 1.35x
Ralph Lauren 0.01% 1.16x
Talbots 0.06% 1.11x
Lane Bryant 0.06% 1.09x
LOFT 0.07% 1.08x
Mens Wearhouse 0.28% 1.05x
Old Navy 0.07% 1.03x
Columbia 0.01% 1.02x
Tommy Bahama 0.03% 1.01x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 3.27% 336.95x
goodbullhunting.com 8.74% 315.49x
texassports.com 1.96% 314.66x
thebatt.com 2.44% 313.48x
aggienetwork.com 5.78% 312.66x
myaggienation.com 2.89% 302.60x
ourdailybears.com 3.28% 284.43x
gobearkats.com 2.29% 278.76x
12thman.com 10.84% 268.94x
burntorangenation.com 23.19% 261.82x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.64% 51.36x
Austin Cluster 18.61% 34.78x
East Texas Cluster 7.79% 31.34x
Illinois College Sports 1.45% 30.25x
Northern Texas Cluster 18.77% 30.07x
Texas News Cluster 17.53% 27.88x
Texas News 20.80% 27.40x
Virginia Athletics 1.10% 21.86x
Southeast College Athletics 3.71% 21.74x
Assorted Topics (Viral Media, Paid Traffic) 7.40% 21.44x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male