Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 902.4 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 902.4 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 62.74% 31.40x
Dallas Cowboys Fans 38.43% 17.24x
Arkansas Razorbacks Fans 34.07% 16.34x
Big 12 Fans 30.52% 15.14x
Texas Activity Researchers 27.42% 14.70x
Houston Astros Fans 28.49% 14.13x
NCAA Football Fans 26.26% 13.62x
Houston Activity Researchers 26.66% 13.61x
Houston Texans Fans 25.73% 13.48x
SEC Fans 26.67% 13.21x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Patagonia.

Location Composition Index
Patagonia 0.03% 1.70x
Express Outlets 0.02% 1.61x
Jos A. Bank Clothiers 0.48% 1.44x
Ann Taylor 0.04% 1.42x
Buckle 0.27% 1.41x
Bonobos 0.08% 1.30x
Aeropostale 0.08% 1.17x
Coach 0.08% 1.16x
Tommy Bahama 0.04% 1.16x
Belk 0.02% 1.13x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 2.70% 224.23x
texassports.com 1.32% 211.53x
thebatt.com 3.20% 208.87x
goodbullhunting.com 8.44% 206.72x
myaggienation.com 2.59% 206.03x
12thman.com 6.85% 205.84x
aggienetwork.com 5.09% 202.84x
txstatebobcats.com 1.44% 196.08x
ourdailybears.com 2.84% 191.55x
hsuathletics.com 1.06% 189.26x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.97% 33.31x
Austin Cluster 20.07% 23.71x
East Texas Cluster 9.52% 21.85x
Northern Texas Cluster 21.75% 20.44x
Illinois College Sports 0.96% 20.24x
Texas News Cluster 17.03% 18.58x
Texas News 23.12% 17.22x
Southeast College Athletics 2.86% 14.70x
Assorted Topics (Viral Media, Paid Traffic) 12.35% 13.82x
Virginia Athletics 0.72% 13.68x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male