Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 977.4 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 977.4 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas AM Aggies Fans.

Interest Composition Index
Texas AM Aggies Fans 61.39% 42.95x
Dallas Cowboys Fans 37.05% 22.55x
Arkansas Razorbacks Fans 31.15% 21.95x
Big 12 Fans 31.40% 20.44x
Houston Astros Fans 27.32% 19.27x
Dallas Mavericks Fans 26.16% 18.63x
Texas Activity Researchers 24.50% 18.28x
Houston Texans Fans 24.32% 17.80x
Oklahoma State Cowboys Fans 25.69% 17.68x
SEC Fans 25.35% 17.55x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.42x
Mens Wearhouse 0.40% 0.93x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is barkingcarnival.com.

Website Composition Index
barkingcarnival.com 2.84% 277.68x
goodbullhunting.com 7.56% 266.81x
texassports.com 1.55% 261.07x
myaggienation.com 2.75% 254.50x
aggienetwork.com 5.79% 253.37x
thebatt.com 3.26% 252.22x
12thman.com 8.52% 248.00x
ourdailybears.com 3.04% 232.00x
txstatebobcats.com 1.80% 228.36x
hsuathletics.com 1.23% 228.06x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 18.55% 29.58x
East Texas Cluster 8.27% 27.96x
Northern Texas Cluster 19.38% 27.01x
Texas News Cluster 16.87% 24.47x
Texas News 20.60% 23.33x
Southeast College Athletics 3.54% 19.28x
Assorted Topics (Viral Media, Paid Traffic) 9.04% 18.65x
Pac 12 Sports 2.90% 16.80x
Florida College Athletics 6.88% 16.76x
Texas Media 28.11% 16.48x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male