Dstillery Audiences

TEXAS UNIVERSITY ATHLETICS

Audience Size: 587.8 Thousand Devices

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 587.8 thousand unique devices whose actions qualify for the Texas University Athletics audience.

Dstillery Crafted Audiences

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 33.00% 32.16x
Texas AM Aggies Fans 72.96% 31.09x
Texas Longhorn Fans 69.69% 27.30x
Houston Activity Researchers 35.46% 22.90x
Big 12 Fans 47.83% 19.30x
Dallas Mavericks Fans 49.37% 18.79x
Houston Astros Fans 44.48% 18.72x
NCAA Fans 31.77% 18.71x
Louisiana State University Tigers Fans 32.75% 18.38x
SEC Fans 42.66% 18.32x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is The North Face.

Location Composition Index
The North Face 0.01% 3.08x
Lululemon 0.02% 2.07x
Forever 21 0.03% 1.78x
Mens Wearhouse 0.05% 1.56x
Brooks Brothers 0.01% 1.55x
Buckle 0.05% 1.51x
Old Navy 0.06% 1.49x
Zumiez 0.03% 1.39x
Lane Bryant 0.03% 1.37x
Aeropostale 0.03% 1.37x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is thebatt.com.

Website Composition Index
thebatt.com 4.17% 248.97x
goodbullhunting.com 11.44% 219.47x
myaggienation.com 2.48% 217.63x
ourdailybears.com 6.59% 212.71x
texassports.com 12.33% 208.04x
txstatebobcats.com 2.28% 204.19x
acusports.com 1.78% 203.01x
smumustangs.com 3.15% 199.47x
12thman.com 13.12% 198.20x
burntorangenation.com 32.15% 187.14x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.16% 51.41x
Virginia Athletics 0.42% 47.95x
College Sports 0.84% 40.32x
Illinois College Sports 1.33% 39.85x
Florida College Athletics 1.93% 32.97x
Pac 12 Sports 3.31% 32.96x
East Texas Cluster 8.00% 31.80x
Southeast College Athletics 2.81% 31.57x
Texas News Cluster 12.53% 31.11x
Fashion & Cosmetics 0.07% 29.55x
Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.
Index: A comparison of the Texas University Athletics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male