TEXAS UNIVERSITY ATHLETICS

Audience Size: 353.3 Thousand Devices

View All Audiences

Explore the Texas University Athletics Audience

Below you'll find more information about the Texas University Athletics audience, broken down in different categories based on their digital and physical behaviors. These are 353.3 thousand unique devices whose actions qualify for the Texas University Athletics audience.

INTERESTS

The Texas University Athletics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas University Athletics audience is Texas Activity Researchers.

Interest	Composition	Index
Texas Activity Researchers	30.78%	38.73x
Texas AM Aggies Fans	74.39%	30.32x
Texas Longhorn Fans	71.40%	26.02x
Houston Activity Researchers	35.94%	24.30x
Big 12 Fans	47.03%	18.87x
Louisiana State University Tigers Fans	30.31%	17.99x
Arkansas Razorbacks Fans	48.68%	17.41x
Dallas Mavericks Fans	49.74%	17.33x
NCAA Football Fans	40.13%	17.12x
SEC Fans	40.88%	17.10x

Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Interest attribute.

Index: A comparison of the Texas University Athletics audience to the internet population.

APPAREL RETAILERS

The Texas University Athletics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas University Athletics audience is Coach.

Location	Composition	Index
Coach	0.02%	3.24x
Hugo Boss	0.02%	3.07x
Gymboree	0.05%	2.47x
J. Crew	0.02%	1.99x
Mens Wearhouse	0.03%	1.82x
Michael Kors	0.02%	1.74x
Lane Bryant	0.02%	1.45x
Banana Republic	0.02%	1.29x
Jos A. Bank Clothiers	0.01%	1.28x
Dressbarn	0.01%	1.25x

Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Location attribute.

Index: A comparison of the Texas University Athletics audience to the internet population.

WEBSITES

The Texas University Athletics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas University Athletics audience is goodbullhunting.com.

Website	Composition	Index
goodbullhunting.com	10.38%	261.36x
texassports.com	11.45%	248.74x
ourdailybears.com	5.27%	244.82x
smumustangs.com	3.54%	243.16x
12thman.com	15.72%	233.81x
goutsa.com	3.48%	231.05x
burntorangenation.com	31.71%	203.67x
theeagle.com	17.03%	195.53x
texags.com	14.82%	182.68x
gigemgazette.com	6.12%	179.33x

Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Web attribute.

Index: A comparison of the Texas University Athletics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas University Athletics audience is Virginia Athletics.

Content Affinity	Composition	Index
Virginia Athletics	0.54%	53.24x
College Sports	0.91%	47.21x
Illinois College Sports	1.86%	45.72x
Sports - Golf, Hunting, Fishing	0.16%	43.27x
Pac 12 Sports	3.97%	36.73x
Florida College Athletics	2.72%	34.92x
Southeast College Athletics	3.75%	30.73x
Texas News Cluster	11.46%	29.76x
East Texas Cluster	7.49%	29.08x
Austin Cluster	31.68%	27.30x

Composition Percentage: The overlap percentage between the Texas University Athletics audience and the Content Affinity attribute.

Index: A comparison of the Texas University Athletics audience to the internet population.

DEMOGRAPHICS

The Texas University Athletics audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male