Dstillery Audiences

TORONTO TOURISM

Audience Size: 95.5 Thousand Devices

Explore the Toronto Tourism Audience

Below you'll find more information about the Toronto Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 95.5 thousand unique devices whose actions qualify for the Toronto Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Toronto Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toronto Tourism audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 25.17x
Canada Trip Planners 58.82% 18.34x
Crafting Enthusiasts 51.92% 16.84x
Beard Care Shoppers 50.90% 14.41x
Caribbean Trip Planners 45.75% 13.47x
Travel Guide and Review Readers 38.28% 12.61x
Volleyball Enthusiasts 35.10% 12.59x
Las Vegas Trip Planners 45.52% 10.66x
French Language Learners 32.47% 10.52x
Italy Trip Planners 31.41% 10.31x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Interest attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toronto Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toronto Tourism audience is Everlane.

Location Composition Index
Everlane 0.01% 14.36x
Joe's Jeans 0.02% 12.82x
LL Bean 0.02% 12.57x
Saint Laurent Paris 0.02% 12.22x
Lorna Jane 0.01% 10.98x
Calvin Klein 0.02% 10.32x
Ralph Lauren 0.02% 9.22x
Club Monaco 0.01% 8.10x
REI 0.02% 5.16x
Levi Strauss 0.02% 4.63x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Location attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toronto Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toronto Tourism audience is taxtips.ca.

Website Composition Index
taxtips.ca 9.82% 159.40x
skyscanner.ca 11.21% 146.31x
goldbook.ca 9.36% 134.56x
toysrus.ca 9.70% 131.37x
moneysense.ca 9.09% 116.90x
canadahelps.org 7.50% 116.45x
mississauga.com 10.84% 113.58x
toronto.com 16.29% 109.43x
mmfoodmarket.com 9.87% 109.38x
tripadvisor.ca 39.98% 106.19x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Web attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toronto Tourism audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 1.58% 527.44x
Custom T-Shirts 0.77% 231.87x
Canadian Seniors Real Estate Research Cluster 14.85% 164.52x
Canadian Real Estate Researcher Cluster 11.82% 155.08x
Decoration & Fabric 0.55% 143.33x
Canada Shopping - Kitchenware 15.79% 143.11x
Texas Off-Roading 1.37% 125.34x
Canada Tax and Finance Research Cluster 20.35% 108.52x
Canadian Universities 13.60% 99.11x
Online Learning 2.12% 89.46x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Content Affinity attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toronto Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male