Dstillery Audiences

TORONTO TOURISM

Audience Size: 20 Thousand Devices

Explore the Toronto Tourism Audience

Below you'll find more information about the Toronto Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Toronto Tourism audience.

Dstillery Crafted Audiences

INTERESTS

The Toronto Tourism audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toronto Tourism audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 69.13% 29.85x
Work Comes First Travelers 54.36% 28.88x
Family Adventures Travelers 55.70% 28.45x
Italy Trip Planners 68.46% 26.66x
Canada Trip Planners 79.87% 26.58x
Infiniti Vehicle Shoppers 67.11% 25.29x
Australia Trip Planners 58.39% 24.84x
Ireland Trip Planners 58.39% 24.39x
Home Cleaning Researchers 60.40% 24.19x
Travel Researchers 57.05% 23.61x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Interest attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toronto Tourism audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toronto Tourism audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 3.91x
Charlotte Russe 0.01% 1.30x
Johnston and Murphy 0.06% 0.72x
Buckle 0.02% 0.53x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Location attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toronto Tourism audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toronto Tourism audience is wayfair.ca.

Website Composition Index
wayfair.ca 54.28% 161.35x
canadapost.ca 38.63% 134.18x
tripadvisor.ca 83.76% 107.59x
glassdoor.ca 36.81% 90.55x
macleans.ca 46.23% 89.26x
autotrader.ca 46.68% 85.63x
redfin.ca 27.26% 84.12x
ratemds.com 35.95% 77.46x
canoe.com 27.43% 75.69x
redflagdeals.com 67.00% 73.75x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Web attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toronto Tourism audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 18.73% 219.14x
Canadian Lifestyle 51.68% 166.04x
Canada Consumer Product Cluster 38.50% 142.97x
Canada Tourism Research Cluster 39.02% 128.78x
Texas Off-Roading 1.37% 125.34x
Quebec Vacations 15.37% 109.49x
Canadian News 28.55% 92.58x
Caribbean Vacation 6.59% 91.49x
Canada Culture and Tourism 77.91% 90.36x
Online Learning 2.12% 89.46x
Composition Percentage: The overlap percentage between the Toronto Tourism audience and the Content Affinity attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toronto Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male