Explore the Toronto Tourism Audience
Below you'll find more information about the Toronto Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 134 thousand unique devices whose actions qualify for the Toronto Tourism audience.
INTERESTS
The Toronto Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toronto Tourism audience is Canada Trip Planners.
| Interest | Composition | Index |
| Canada Trip Planners | 58.66% | 19.31x |
| Crafting Enthusiasts | 50.15% | 16.11x |
| Caribbean Trip Planners | 45.52% | 15.36x |
| Travel Guide and Review Readers | 38.90% | 14.53x |
| Beard Care Shoppers | 46.90% | 13.38x |
| Volleyball Enthusiasts | 34.31% | 12.40x |
| Italy Trip Planners | 33.06% | 12.22x |
| Las Vegas Trip Planners | 48.75% | 11.83x |
| Costa Rica Trip Planners | 36.51% | 11.56x |
| Ireland Trip Planners | 30.03% | 11.05x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Interest attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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APPAREL RETAILERS
The Toronto Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toronto Tourism audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 3.64x |
| Michael Kors | 0.02% | 2.42x |
| Bonobos | 0.03% | 2.41x |
| Hugo Boss | 0.01% | 1.66x |
| Mens Wearhouse | 0.02% | 1.61x |
| Aeropostale | 0.02% | 1.43x |
| Lane Bryant | 0.01% | 1.35x |
| Charlotte Russe | 0.01% | 1.30x |
| The Childrens Place | 0.02% | 1.30x |
| Hollister | 0.01% | 1.23x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Location attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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WEBSITES
The Toronto Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Toronto Tourism audience is aircanada.com.
| Website | Composition | Index |
| aircanada.com | 24.15% | 529.36x |
| torontopearson.com | 20.81% | 491.78x |
| cheapoair.ca | 14.01% | 234.56x |
| toysrus.ca | 6.53% | 156.35x |
| skyscanner.ca | 14.02% | 140.40x |
| mirvish.com | 7.97% | 137.30x |
| wagjag.com | 6.19% | 126.62x |
| taxtips.ca | 8.08% | 124.29x |
| goldbook.ca | 8.08% | 116.56x |
| potterybarn.ca | 5.12% | 106.74x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Web attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toronto Tourism audience is Canadian Seniors Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Seniors Real Estate Research Cluster | 10.48% | 130.87x |
| Texas Off-Roading | 1.37% | 125.34x |
| Canadian Real Estate Researcher Cluster | 10.84% | 107.72x |
| Canada Shopping - Kitchenware | 12.15% | 107.65x |
| Online Learning | 2.12% | 89.46x |
| Canada Tax and Finance Research Cluster | 16.94% | 85.24x |
| Canadian Universities | 11.22% | 76.31x |
| Quinceanera Planning | 0.33% | 68.34x |
| Canadian Construction & Renovation Research Cluster | 1.87% | 65.09x |
| Canada Shopping - General Commerce | 16.98% | 64.22x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Content Affinity attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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DEMOGRAPHICS
The Toronto Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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