Explore the Toronto Tourism Audience
Below you'll find more information about the Toronto Tourism audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Toronto Tourism audience.
INTERESTS
The Toronto Tourism audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toronto Tourism audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 69.13% | 29.85x |
| Work Comes First Travelers | 54.36% | 28.88x |
| Family Adventures Travelers | 55.70% | 28.45x |
| Italy Trip Planners | 68.46% | 26.66x |
| Canada Trip Planners | 79.87% | 26.58x |
| Infiniti Vehicle Shoppers | 67.11% | 25.29x |
| Australia Trip Planners | 58.39% | 24.84x |
| Ireland Trip Planners | 58.39% | 24.39x |
| Home Cleaning Researchers | 60.40% | 24.19x |
| Travel Researchers | 57.05% | 23.61x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Interest attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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APPAREL RETAILERS
The Toronto Tourism audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toronto Tourism audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 3.91x |
| Charlotte Russe | 0.01% | 1.30x |
| Johnston and Murphy | 0.06% | 0.72x |
| Buckle | 0.02% | 0.53x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Location attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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WEBSITES
The Toronto Tourism audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Toronto Tourism audience is wayfair.ca.
| Website | Composition | Index |
| wayfair.ca | 54.28% | 161.35x |
| canadapost.ca | 38.63% | 134.18x |
| tripadvisor.ca | 83.76% | 107.59x |
| glassdoor.ca | 36.81% | 90.55x |
| macleans.ca | 46.23% | 89.26x |
| autotrader.ca | 46.68% | 85.63x |
| redfin.ca | 27.26% | 84.12x |
| ratemds.com | 35.95% | 77.46x |
| canoe.com | 27.43% | 75.69x |
| redflagdeals.com | 67.00% | 73.75x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Web attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toronto Tourism audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 18.73% | 219.14x |
| Canadian Lifestyle | 51.68% | 166.04x |
| Canada Consumer Product Cluster | 38.50% | 142.97x |
| Canada Tourism Research Cluster | 39.02% | 128.78x |
| Texas Off-Roading | 1.37% | 125.34x |
| Quebec Vacations | 15.37% | 109.49x |
| Canadian News | 28.55% | 92.58x |
| Caribbean Vacation | 6.59% | 91.49x |
| Canada Culture and Tourism | 77.91% | 90.36x |
| Online Learning | 2.12% | 89.46x |
Composition Percentage:
The overlap percentage between the Toronto Tourism audience and the Content Affinity attribute.
Index: A comparison of the Toronto Tourism audience to the internet population.
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DEMOGRAPHICS
The Toronto Tourism audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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