Dstillery Audiences

TOYS SHOPPING

Audience Size: 121.8 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 121.8 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Fathers Day Celebrators.

Interest Composition Index
Fathers Day Celebrators 25.13% 13.56x
Home Kitchen Chefs 27.86% 11.38x
Home Kitchen Bakers 27.86% 11.18x
Asthma Sufferers 28.32% 10.75x
Gourmet Food & Wine Researchers 24.20% 10.65x
Luxury Athletic Footwear Shoppers 23.74% 10.63x
Luxury Fitness Shoppers 23.67% 10.60x
Nutrition Conscious Eaters 24.53% 10.49x
Gluten-Free Recipe Researchers 25.93% 10.38x
Healthy Eaters 24.27% 10.36x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Banana Republic.

Location Composition Index
Banana Republic 0.03% 4.31x
Forever 21 0.01% 3.43x
Express 0.02% 2.73x
Mens Wearhouse 0.03% 2.26x
Aeropostale 0.01% 2.15x
Journeys 0.02% 1.87x
White House Black Market 0.01% 1.81x
Victoria's Secret 0.01% 1.21x
Urban Outfitters 0.01% 0.98x
Maurices 0.01% 0.94x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is mattel.com.

Website Composition Index
mattel.com 44.90% 342.69x
americangirl.com 31.95% 251.63x
littletikes.com 32.85% 157.29x
familydollar.com 29.92% 104.58x
similac.com 4.62% 104.08x
medelabreastfeedingus.com 6.55% 84.35x
sesameplace.com 3.76% 84.20x
chasing-fireflies.com 6.17% 81.04x
llli.org 4.18% 80.44x
crayola.com 5.27% 80.30x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Costumes.

Content Affinity Composition Index
Costumes 0.62% 46.69x
Networking Marketing 1.58% 35.91x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.95% 34.41x
Homeschooling 0.59% 29.85x
Holiday Gifts 0.58% 29.13x
Tattoos & Costumes 0.36% 28.99x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.30% 27.68x
Family on a Budget 39.47% 25.81x
Chain Restaurants 34.21% 25.69x
Children's Health 2.23% 25.66x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female