Dstillery Audiences

TOYS SHOPPING

Audience Size: 13.3 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 62.42% 33.23x
Parents with Kids 57.58% 30.11x
Mature Parents 49.70% 29.44x
Baby Products Buyers 66.67% 28.43x
Toy Blogs Readers 29.70% 28.32x
Big Box Shoppers 60.00% 28.24x
Bargain Shopping Researchers 43.64% 27.18x
Budget Grocery Shoppers 53.33% 26.53x
Apartment Furniture Shoppers 42.42% 25.17x
Online Home Decor Shoppers 37.58% 24.54x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.85x
LOFT 0.03% 1.80x
Zumiez 0.03% 1.79x
Victoria's Secret 0.03% 1.01x
Urban Outfitters 0.01% 0.98x
Carhartt 0.07% 0.56x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is partycity.com.

Website Composition Index
partycity.com 36.59% 77.93x
momlovesbest.com 24.86% 40.41x
kmart.com 20.12% 39.63x
blackfriday.com 16.57% 34.61x
buybuybaby.com 13.66% 32.78x
mediavine.com 20.32% 31.77x
community.babycenter.com 26.65% 31.72x
todaysparent.com 17.07% 31.13x
hip2save.com 22.50% 27.13x
myfoodandfamily.com 9.91% 24.82x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is New Parents.

Content Affinity Composition Index
New Parents 6.95% 60.60x
Party Planning & Invitations 13.90% 32.69x
Scrapbooking & Home Art Projects 5.45% 27.77x
Children's Learning Tools 5.45% 22.97x
Coupons & Family 7.90% 22.54x
Family on a Budget 26.16% 21.54x
Coupons 16.89% 21.06x
Chain Restaurants 14.44% 19.43x
Canada Consumer Product Cluster 2.86% 18.64x
Online Ticket Buyers 1.63% 17.63x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female