Dstillery Audiences

TOYS SHOPPING

Audience Size: 551 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 551 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 36.78% 27.58x
Bargain Shopping Researchers 35.87% 26.72x
Kids Clothing Shoppers 49.56% 26.71x
Action Figure and Collectibles Shoppers 44.27% 26.13x
Parents with Kids 46.24% 25.92x
Discount Big Box Shoppers 39.51% 25.66x
Patriotic Party Decoration Shoppers 52.36% 25.40x
Disney Vacation Planners 38.51% 25.26x
Dance Clothing Shoppers 46.80% 24.47x
Trampoline Shoppers 38.04% 24.41x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Belk.

Location Composition Index
Belk 0.01% 2.01x
The North Face 0.02% 1.72x
Ann Taylor 0.02% 1.54x
Club Monaco 0.01% 1.47x
Supreme 0.02% 1.46x
Armani 0.05% 1.46x
Zara 0.02% 1.40x
Saint Laurent Paris 0.01% 1.38x
Jos A. Bank Clothiers 0.34% 1.34x
Lane Bryant 0.05% 1.33x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is littletikes.com.

Website Composition Index
littletikes.com 12.80% 242.23x
vtechkids.com 8.99% 213.65x
thetoyinsider.com 8.45% 184.00x
kidswhs.com 9.97% 179.22x
ababy.com 4.16% 162.59x
portraitinnovations.com 1.95% 161.91x
learningexpress.com 7.18% 160.28x
toysrus.com 39.86% 158.89x
packagefromsanta.com 4.39% 150.39x
mattel.com 46.58% 149.76x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 5.71% 53.67x
Parenting & Children's Activities 14.21% 47.69x
Costumes 1.99% 37.10x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.93% 33.74x
Custom Gifts 8.75% 32.45x
Decoration & Fabric 0.10% 31.47x
Higher-End Fashion Brands 3.17% 27.44x
Homeschooling 0.96% 27.20x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.79% 27.00x
Cub & Girl Scouts 3.00% 26.67x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female