Dstillery Audiences

TOYS SHOPPING

Audience Size: 164.5 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 164.5 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Action Figure and Collectibles Shoppers.

Interest Composition Index
Action Figure and Collectibles Shoppers 63.77% 23.60x
Big Box Shoppers 56.45% 23.47x
Parents with Kids 52.65% 23.31x
Patriotic Party Decoration Shoppers 57.89% 22.74x
Bargain Shopping Researchers 45.79% 22.10x
Sleepwear Shoppers 61.18% 21.47x
Discount Big Box Shoppers 48.04% 21.46x
Child Car Seat Researchers 55.13% 21.10x
Mature Parents 44.12% 20.88x
Involved Parents 52.48% 20.81x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Talbots.

Location Composition Index
Talbots 0.02% 3.45x
Victoria's Secret 0.01% 3.16x
Express 0.01% 3.10x
White House Black Market 0.01% 2.54x
Dressbarn 0.01% 1.94x
Mens Wearhouse 0.02% 1.74x
Old Navy 0.01% 1.39x
Carhartt 0.19% 1.20x
Aeropostale 0.01% 1.11x
Maurices 0.01% 1.07x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is kidswhs.com.

Website Composition Index
kidswhs.com 13.97% 396.73x
mattel.com 46.17% 317.29x
americangirl.com 32.57% 230.14x
littletikes.com 26.10% 177.84x
fitpregnancy.com 3.77% 100.78x
similac.com 4.84% 95.94x
familydollar.com 31.46% 93.59x
mud-pie.com 2.72% 84.45x
sesameplace.com 4.03% 78.56x
car-seat.org 2.82% 76.69x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 3.26% 91.77x
Parenting & Children's Activities 9.24% 58.66x
Costumes 0.79% 50.92x
Cub & Girl Scouts 1.77% 44.00x
New Parents 20.75% 39.77x
Custom Gifts 4.53% 38.74x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.04% 35.31x
Party Suppliers 9.01% 33.73x
Networking Marketing 1.65% 33.53x
Homeschooling 0.70% 31.63x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female