Dstillery Audiences

TOYS SHOPPING

Audience Size: 43 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 43 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 57.72% 28.01x
Parents with Kids 57.05% 27.52x
Baby Products Buyers 63.42% 26.75x
Big Box Shoppers 61.41% 26.01x
Mature Parents 45.30% 24.46x
Misc-Deal Seekers or Coupon Shoppers 43.29% 23.02x
Bargain Shopping Researchers 40.27% 22.30x
Budget Grocery Shoppers 46.98% 22.05x
Online Home Decor Shoppers 38.59% 22.02x
Coupon Researchers 44.30% 21.62x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Old Navy.

Location Composition Index
Old Navy 0.07% 3.14x
Mens Wearhouse 0.02% 1.98x
Maurices 0.04% 1.53x
Urban Outfitters 0.01% 0.98x
Carhartt 0.11% 0.71x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is experiencedmommy.com.

Website Composition Index
experiencedmommy.com 16.89% 61.29x
barnesandnoble.com 16.74% 60.59x
bestblackfriday.com 11.10% 55.35x
partycity.com 42.07% 51.13x
buybuybaby.com 12.16% 49.06x
yummytoddlerfood.com 12.33% 40.69x
cvs.com 15.99% 40.46x
hellomotherhood.com 7.98% 39.11x
officedepot.com 7.40% 37.29x
netmums.com 8.89% 36.97x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.05% 84.53x
New Parents 8.97% 58.87x
Child Development 4.30% 47.49x
Canadian Healthcare 1.66% 38.47x
Promo Codes 1.51% 33.79x
Unique & Personalized Fashion 1.28% 33.65x
Furniture Shopping 4.75% 29.13x
Women Shoppers 1.81% 28.87x
Children's Health 1.13% 28.18x
Low Budget Shoppers 1.36% 26.35x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female