Dstillery Audiences

TOYS SHOPPING

Audience Size: 381.4 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 381.4 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 57.70% 24.13x
Bargain Shopping Researchers 48.12% 22.55x
Budget Grocery Shoppers 48.90% 22.42x
Discount Big Box Shoppers 51.26% 22.41x
Parents with Kids 52.65% 21.80x
Patriotic Party Decoration Shoppers 57.48% 21.68x
Action Figure and Collectibles Shoppers 57.32% 20.65x
Disney Vacation Planners 46.96% 20.36x
Orlando Activities Researchers 40.86% 20.03x
Dance Clothing Shoppers 54.20% 19.91x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.96x
Club Monaco 0.02% 2.32x
The North Face 0.02% 1.90x
Gymboree 0.06% 1.80x
Zumiez 0.08% 1.71x
Aeropostale 0.07% 1.58x
The Childrens Place 0.09% 1.51x
Zara 0.02% 1.48x
Hollister 0.04% 1.43x
Brooks Brothers 0.03% 1.40x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is vtechkids.com.

Website Composition Index
vtechkids.com 9.51% 264.90x
kidswhs.com 11.40% 258.08x
littletikes.com 11.57% 252.62x
toysrus.com 22.41% 250.22x
thetoyinsider.com 9.00% 222.51x
ababy.com 4.89% 208.87x
learningexpress.com 6.96% 187.57x
mattel.com 46.11% 184.00x
bigtoysgreencountry.com 3.50% 140.90x
americangirl.com 31.64% 127.65x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 4.64% 62.24x
Parenting & Children's Activities 8.94% 49.79x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.52% 43.68x
Costumes 1.32% 36.29x
Custom Gifts 6.57% 34.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.42% 31.57x
Decoration & Fabric 0.05% 31.02x
As Seen On TV Products 0.10% 29.37x
Networking Marketing 3.21% 28.98x
Cub & Girl Scouts 2.43% 28.16x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female