Dstillery Audiences

TOYS SHOPPING

Audience Size: 70.8 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 70.8 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 64.78% 23.22x
Parents with Kids 64.52% 19.25x
Dance Clothing Shoppers 59.77% 19.02x
Bargain Shopping Researchers 56.17% 18.82x
Patriotic Party Decoration Shoppers 65.42% 18.70x
Gift Givers 47.94% 18.38x
Discount Big Box Shoppers 55.91% 18.26x
Involved Parents 60.28% 18.07x
Mature Parents 53.98% 18.07x
Budget Grocery Shoppers 56.68% 17.99x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 5.01x
Dressbarn 0.05% 4.35x
Gap 0.03% 3.51x
Lane Bryant 0.03% 2.94x
Express 0.03% 2.46x
J. Crew 0.01% 1.82x
Gymboree 0.01% 1.74x
Zumiez 0.01% 1.73x
Aeropostale 0.01% 1.51x
Carhartt 0.22% 1.51x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is mattel.com.

Website Composition Index
mattel.com 41.72% 528.41x
americangirl.com 31.00% 395.59x
littletikes.com 38.39% 216.27x
familydollar.com 27.52% 162.45x
toywiz.com 7.64% 96.98x
healthychildren.org 18.23% 75.80x
parenting.com 17.29% 74.51x
gracobaby.com 9.43% 65.38x
mom365.com 5.51% 62.01x
girlscouts.org 4.64% 59.76x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 2.12% 103.89x
Parenting & Children's Activities 9.12% 56.33x
Cub & Girl Scouts 1.30% 49.53x
Custom Gifts 3.81% 48.45x
Networking Marketing 1.45% 46.90x
New Parents 19.12% 44.74x
Party Suppliers 6.43% 40.47x
Food Cluster 1.43% 38.84x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.87% 37.40x
Child Development 11.21% 36.23x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female