Dstillery Audiences

TOYS SHOPPING

Audience Size: 208 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 208 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 53.76% 22.42x
Action Figure and Collectibles Shoppers 62.94% 22.39x
Parents with Kids 50.92% 22.02x
Patriotic Party Decoration Shoppers 56.55% 21.88x
Bargain Shopping Researchers 44.77% 21.14x
Sleepwear Shoppers 60.10% 20.98x
Discount Big Box Shoppers 47.09% 20.93x
Involved Parents 50.73% 20.42x
Dance Clothing Shoppers 55.09% 20.37x
Child Car Seat Researchers 52.44% 20.20x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Buckle.

Location Composition Index
Buckle 0.03% 2.55x
American Eagle Outfitters 0.05% 2.53x
Lululemon 0.02% 2.44x
Hollister 0.02% 2.12x
Chicos 0.03% 2.05x
Journeys 0.04% 1.88x
Express 0.03% 1.83x
H&M 0.02% 1.75x
Gap 0.02% 1.50x
Banana Republic 0.02% 1.27x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is vtechkids.com.

Website Composition Index
vtechkids.com 10.70% 380.79x
kidswhs.com 14.36% 321.78x
thetoyinsider.com 10.10% 310.47x
littletikes.com 17.07% 267.23x
learningexpress.com 8.09% 253.38x
mattel.com 47.91% 248.68x
packagefromsanta.com 6.45% 206.49x
americangirl.com 33.46% 179.31x
munchkin.com 3.59% 93.11x
potterybarnkids.com 2.72% 92.46x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 3.59% 76.76x
Parenting & Children's Activities 9.03% 55.19x
Costumes 0.79% 39.76x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.24% 38.21x
Cub & Girl Scouts 1.91% 36.64x
New Parents 20.77% 35.01x
Custom Gifts 4.67% 32.22x
Party Suppliers 10.17% 28.98x
Networking Marketing 1.72% 28.06x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.98% 26.44x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female