Dstillery Audiences

TOYS SHOPPING

Audience Size: 798.3 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 798.3 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 50.17% 22.33x
Parents with Kids 40.83% 19.61x
Patriotic Party Decoration Shoppers 48.41% 19.48x
Discount Big Box Shoppers 34.07% 19.20x
Budget Grocery Shoppers 34.98% 17.26x
Bargain Shopping Researchers 30.09% 17.24x
Sweet Tooths 44.37% 16.66x
Day Care Users 43.57% 16.42x
Food Allergies Researchers 36.78% 16.35x
Dance Clothing Shoppers 45.86% 16.34x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.43x
American Eagle Outfitters 0.04% 1.15x
Belk 0.01% 1.15x
Old Navy 0.05% 1.11x
Lane Bryant 0.03% 1.06x
Chicos 0.04% 1.04x
Gymboree 0.02% 1.04x
Express 0.02% 1.02x
Dressbarn 0.03% 1.02x
Brooks Brothers 0.02% 1.01x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is surubaby.com.

Website Composition Index
surubaby.com 2.46% 238.91x
littletikes.com 12.64% 211.23x
vtechkids.com 7.46% 202.55x
thetoyinsider.com 7.01% 187.57x
portraitinnovations.com 1.91% 172.09x
learningexpress.com 5.84% 171.85x
ababy.com 3.58% 171.63x
razor.com 1.74% 170.04x
packagefromsanta.com 3.27% 169.70x
discoverytoys.net 1.68% 169.58x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 5.19% 40.54x
Parenting & Children's Activities 13.81% 36.71x
Custom Gifts 7.76% 27.51x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.07% 26.42x
Costumes 1.96% 22.68x
Cub & Girl Scouts 2.70% 22.55x
Parenting Blogs 2.70% 20.79x
New Parents 26.11% 20.45x
Higher-End Fashion Brands 3.83% 20.36x
Homeschooling 0.92% 20.25x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age and income brackets.
Age
65+
Income
$100,000-$149,999