Dstillery Audiences

TOYS SHOPPING

Audience Size: 825.1 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 825.1 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 47.47% 21.78x
Patriotic Party Decoration Shoppers 43.95% 19.61x
Parents with Kids 39.76% 19.31x
Discount Big Box Shoppers 32.62% 18.81x
Budget Grocery Shoppers 33.71% 17.29x
Bargain Shopping Researchers 31.55% 17.13x
Sweet Tooths 41.85% 16.73x
Food Allergies Researchers 34.98% 16.55x
Dance Clothing Shoppers 42.99% 16.42x
Day Care Users 41.80% 16.13x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Intermix.

Location Composition Index
Intermix 0.01% 1.30x
American Eagle Outfitters 0.06% 1.22x
The Childrens Place 0.05% 1.17x
Journeys 0.03% 1.17x
Victoria's Secret 0.08% 1.07x
Hugo Boss 0.02% 1.06x
Hollister 0.02% 1.04x
Ann Taylor 0.02% 1.02x
Carhartt 0.19% 1.02x
Aeropostale 0.03% 1.02x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is surubaby.com.

Website Composition Index
surubaby.com 2.05% 229.29x
littletikes.com 13.23% 193.44x
vtechkids.com 8.75% 175.89x
razor.com 1.43% 161.33x
kidswhs.com 8.63% 160.30x
discoverytoys.net 1.80% 158.84x
thetoyinsider.com 8.12% 158.12x
portraitinnovations.com 1.91% 155.41x
ababy.com 3.64% 153.17x
learningexpress.com 6.59% 148.61x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 5.29% 40.59x
Parenting & Children's Activities 13.49% 36.05x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.95% 25.33x
Costumes 1.92% 23.90x
Cub & Girl Scouts 2.68% 22.98x
Custom Gifts 8.62% 22.57x
Homeschooling 0.90% 21.52x
New Parents 25.65% 20.94x
Higher-End Fashion Brands 3.45% 20.19x
Parenting Blogs 2.81% 19.51x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female