Dstillery Audiences

TOYS SHOPPING

Audience Size: 355 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 355 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 61.73% 23.75x
Budget Grocery Shoppers 52.86% 22.60x
Bargain Shopping Researchers 51.17% 22.50x
Discount Big Box Shoppers 53.62% 21.86x
Patriotic Party Decoration Shoppers 61.03% 21.30x
Parents with Kids 56.51% 21.26x
Disney Vacation Planners 50.39% 20.14x
Orlando Activities Researchers 44.83% 20.12x
Action Figure and Collectibles Shoppers 59.25% 20.04x
Misc-Deal Seekers or Coupon Shoppers 46.60% 19.84x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.77x
Topshop 0.03% 1.51x
Buckle 0.36% 1.34x
Mens Wearhouse 0.57% 1.29x
Jos A. Bank Clothiers 0.33% 1.26x
White House Black Market 0.41% 1.20x
Brooks Brothers 0.03% 1.17x
Talbots 0.04% 1.15x
Bonobos 0.09% 1.02x
Ann Taylor 0.02% 1.01x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is littletikes.com.

Website Composition Index
littletikes.com 9.96% 370.95x
vtechkids.com 8.91% 290.53x
kidswhs.com 12.14% 257.10x
thetoyinsider.com 8.35% 244.34x
toysrus.com 30.33% 243.22x
packagefromsanta.com 3.53% 239.59x
learningexpress.com 6.73% 208.83x
ababy.com 4.95% 196.94x
mattel.com 48.19% 184.42x
americangirl.com 28.16% 176.70x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 4.95% 60.90x
Parenting & Children's Activities 9.87% 54.35x
Costumes 1.63% 42.44x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.63% 39.03x
Custom Gifts 7.35% 38.36x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.62% 37.57x
Decoration & Fabric 0.07% 31.16x
As Seen On TV Products 0.14% 30.52x
Homeschooling 0.79% 29.32x
Cub & Girl Scouts 2.79% 29.00x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female