Dstillery Audiences

TOYS SHOPPING

Audience Size: 36.6 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 36.6 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 57.03% 29.44x
Parents with Kids 56.01% 28.18x
Big Box Shoppers 61.13% 27.87x
Baby Products Buyers 59.59% 25.79x
Bargain Shopping Researchers 42.97% 25.42x
Mature Parents 43.22% 24.70x
Apartment Furniture Shoppers 43.99% 24.36x
Budget Grocery Shoppers 47.57% 23.41x
Online Home Decor Shoppers 38.62% 23.20x
Gift Card Researchers 43.73% 23.13x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Old Navy.

Location Composition Index
Old Navy 0.04% 2.80x
Carhartt 0.13% 2.73x
Mens Wearhouse 0.02% 1.98x
Express 0.02% 1.79x
Gymboree 0.01% 1.69x
Victoria's Secret 0.02% 1.46x
Urban Outfitters 0.01% 0.98x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is toysrus.com.

Website Composition Index
toysrus.com 57.31% 265.48x
dollartree.com 12.82% 91.33x
kidshealth.org 13.12% 90.97x
buybuybaby.com 12.24% 56.28x
barnesandnoble.com 20.59% 48.51x
theblackfriday.com 9.39% 44.80x
momlovesbest.com 19.63% 44.55x
yourkidstable.com 6.99% 44.35x
experiencedmommy.com 15.99% 44.15x
bestblackfriday.com 12.47% 43.08x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 2.36% 82.53x
Parenting & Children's Activities 4.45% 67.96x
New Parents 9.23% 56.47x
Canada Shopping - Kitchenware 2.09% 45.80x
Canada Shopping - General Commerce 1.43% 42.24x
Child Development 4.40% 41.09x
Promo Codes 2.31% 38.97x
Shoes & Accessories 1.54% 38.07x
Women Shoppers 3.19% 34.26x
Unique & Personalized Fashion 1.37% 30.77x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female