Dstillery Audiences

TOYS SHOPPING

Audience Size: 499.3 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 499.3 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 37.00% 26.90x
Parents with Kids 45.34% 26.14x
Bargain Shopping Researchers 35.80% 26.01x
Action Figure and Collectibles Shoppers 43.32% 25.83x
Kids Clothing Shoppers 49.75% 25.68x
Discount Big Box Shoppers 39.08% 25.20x
Patriotic Party Decoration Shoppers 51.33% 24.96x
Sleepwear Shoppers 44.65% 24.24x
Disney Vacation Planners 37.88% 24.17x
Dance Clothing Shoppers 47.09% 24.14x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.57x
Jos A. Bank Clothiers 0.45% 1.41x
Tommy Bahama 0.04% 1.36x
Hollister 0.04% 1.34x
Belk 0.01% 1.28x
Buckle 0.23% 1.25x
Mens Wearhouse 0.65% 1.24x
Aeropostale 0.07% 1.22x
Saint Laurent Paris 0.01% 1.21x
Dressbarn 0.06% 1.20x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is littletikes.com.

Website Composition Index
littletikes.com 12.13% 281.65x
vtechkids.com 9.02% 238.63x
thetoyinsider.com 8.56% 202.36x
kidswhs.com 10.68% 193.66x
portraitinnovations.com 1.97% 186.42x
toysrus.com 37.38% 181.29x
packagefromsanta.com 4.08% 177.32x
learningexpress.com 7.25% 173.70x
ababy.com 4.47% 164.47x
americangirl.com 29.13% 157.85x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 5.72% 54.82x
Parenting & Children's Activities 13.43% 47.27x
Costumes 1.94% 37.84x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.91% 35.54x
Custom Gifts 8.86% 32.60x
Decoration & Fabric 0.09% 30.32x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.80% 29.65x
Tattoos & Costumes 0.57% 28.53x
Cub & Girl Scouts 2.92% 27.13x
As Seen On TV Products 0.19% 26.73x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female