Dstillery Audiences

TOYS SHOPPING

Audience Size: 652.1 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 652.1 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Kids Clothing Shoppers.

Interest Composition Index
Kids Clothing Shoppers 50.93% 22.28x
Parents with Kids 43.91% 21.82x
Patriotic Party Decoration Shoppers 47.77% 21.64x
Discount Big Box Shoppers 37.89% 20.91x
Bargain Shopping Researchers 33.90% 20.54x
Budget Grocery Shoppers 39.98% 20.28x
Disney Vacation Planners 37.48% 19.94x
Sweet Tooths 44.67% 19.66x
Food Allergies Researchers 37.25% 19.54x
Dance Clothing Shoppers 45.47% 19.20x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.64x
Ann Taylor 0.04% 1.62x
Hollister 0.03% 1.29x
J. Crew 0.05% 1.29x
Belk 0.02% 1.28x
Gymboree 0.04% 1.27x
Zara 0.04% 1.24x
Charlotte Russe 0.02% 1.22x
Jos A. Bank Clothiers 0.20% 1.21x
Carhartt 0.17% 1.21x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is littletikes.com.

Website Composition Index
littletikes.com 13.26% 250.91x
vtechkids.com 8.74% 233.23x
discoverytoys.net 1.78% 209.34x
kidswhs.com 9.02% 204.76x
thetoyinsider.com 8.20% 202.78x
portraitinnovations.com 1.89% 186.58x
learningexpress.com 6.76% 182.51x
ababy.com 3.93% 178.42x
toysrus.com 41.60% 173.97x
mattel.com 44.62% 170.51x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 5.65% 50.01x
Parenting & Children's Activities 14.13% 44.17x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.99% 32.50x
Costumes 1.99% 31.74x
Decoration & Fabric 0.10% 30.19x
Custom Gifts 8.54% 29.67x
Homeschooling 0.93% 26.06x
Higher-End Fashion Brands 3.42% 25.88x
New Parents 26.99% 25.12x
Cub & Girl Scouts 2.92% 24.77x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female