Dstillery Audiences

TOYS SHOPPING

Audience Size: 317 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 317 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Action Figure and Collectibles Shoppers.

Interest Composition Index
Action Figure and Collectibles Shoppers 56.78% 18.52x
Big Box Shoppers 58.96% 17.81x
Bargain Shopping Researchers 49.85% 17.49x
Budget Grocery Shoppers 50.31% 17.05x
Parents with Kids 54.91% 16.97x
Sleepwear Shoppers 53.85% 16.95x
Patriotic Party Decoration Shoppers 59.95% 16.94x
Dance Clothing Shoppers 54.00% 16.81x
Baby Products Buyers 51.33% 16.59x
Discount Big Box Shoppers 55.85% 16.39x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.00x
Buckle 0.06% 1.61x
Free People 0.03% 1.59x
REI 0.02% 1.58x
Chicos 0.05% 1.33x
Zumiez 0.06% 1.24x
Aeropostale 0.05% 1.23x
White House Black Market 0.05% 1.22x
Eddie Bauer 0.02% 1.22x
LOFT 0.06% 1.21x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is vtechkids.com.

Website Composition Index
vtechkids.com 9.89% 269.68x
kidswhs.com 11.94% 254.83x
toysrus.com 17.02% 245.53x
thetoyinsider.com 9.32% 221.20x
littletikes.com 13.58% 218.09x
ababy.com 4.94% 209.26x
learningexpress.com 7.40% 183.78x
mattel.com 46.07% 183.08x
bigtoysgreencountry.com 3.58% 159.69x
packagefromsanta.com 6.24% 137.03x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 3.92% 60.21x
Parenting & Children's Activities 8.24% 45.31x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.41% 39.91x
Costumes 1.02% 32.81x
Custom Gifts 5.90% 28.43x
Networking Marketing 2.50% 27.63x
Cub & Girl Scouts 2.09% 27.48x
New Parents 19.94% 26.79x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.27% 26.15x
Party Suppliers 11.91% 24.16x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female