Dstillery Audiences

TOYS SHOPPING

Audience Size: 50.1 Thousand Devices

Explore the Toys Shopping Audience

Below you'll find more information about the Toys Shopping audience, broken down in different categories based on their digital and physical behaviors. These are 50.1 thousand unique devices whose actions qualify for the Toys Shopping audience.

Dstillery Crafted Audiences

INTERESTS

The Toys Shopping audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Toys Shopping audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 63.18% 27.92x
Parents with Kids 57.43% 26.81x
Discount Big Box Shoppers 55.57% 26.68x
Baby Products Buyers 60.47% 25.23x
Apartment Furniture Shoppers 48.31% 24.75x
Mature Parents 48.31% 24.24x
Bargain Shopping Researchers 45.10% 23.97x
Budget Grocery Shoppers 49.83% 23.21x
Gift Card Researchers 45.27% 22.71x
Online Home Decor Shoppers 41.39% 22.47x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Interest attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Toys Shopping audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Toys Shopping audience is Old Navy.

Location Composition Index
Old Navy 0.04% 2.80x
Journeys 0.04% 2.75x
Mens Wearhouse 0.02% 1.98x
Express 0.02% 1.79x
Gymboree 0.01% 1.69x
Victoria's Secret 0.02% 1.46x
Banana Republic 0.01% 1.42x
The Childrens Place 0.02% 1.36x
Urban Outfitters 0.01% 0.98x
Carhartt 0.09% 0.95x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Location attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Web Insights

WEBSITES

The Toys Shopping audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Toys Shopping audience is littletikes.com.

Website Composition Index
littletikes.com 50.98% 380.29x
toysrus.com 42.71% 196.15x
healthychildren.org 10.66% 102.17x
parenting.com 11.80% 90.21x
dollartree.com 17.88% 85.15x
kidshealth.org 18.98% 74.64x
buybuybaby.com 13.38% 56.78x
steinmart.com 4.98% 45.78x
catchmyparty.com 4.51% 44.90x
walmart.com 4.84% 43.22x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Web attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Toys Shopping audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 5.73% 70.87x
Custom Gifts 1.97% 69.96x
Party Suppliers 3.94% 65.37x
New Parents 11.32% 55.12x
Child Development 5.40% 36.46x
Canada Shopping - Kitchenware 2.01% 34.69x
Shoes & Accessories 2.19% 34.47x
Children's Health 1.31% 32.44x
Unique & Personalized Fashion 1.75% 30.90x
Promo Codes 2.85% 30.74x
Composition Percentage: The overlap percentage between the Toys Shopping audience and the Content Affinity attribute.
Index: A comparison of the Toys Shopping audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Toys Shopping audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female