Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 161.5 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 161.5 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 28.59% 55.78x
Travel Researchers 47.98% 50.63x
Travel Guide and Review Readers 48.66% 49.69x
Sightseeing Travelers 59.50% 48.67x
Luxury Hotel Guests 35.39% 44.20x
Egypt Trip Planners 38.31% 43.19x
Luxury Travel Researchers 44.39% 41.46x
Work Comes First Travelers 4.72% 32.26x
Vacation Planners 43.07% 30.63x
Luxury Boutique Hotel Researchers 47.98% 28.74x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 3.76x
Journeys 0.02% 3.44x
American Eagle Outfitters 0.01% 1.71x
Maurices 0.01% 0.82x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is gpsmycity.com.

Website Composition Index
gpsmycity.com 9.20% 180.65x
travelfashiongirl.com 15.61% 174.07x
frommers.com 49.17% 157.72x
budgetyourtrip.com 11.85% 136.97x
fodors.com 63.05% 129.60x
fitwirr.com 5.11% 121.14x
smartertravel.com 21.44% 112.52x
luxurycolumnist.com 4.93% 103.10x
touropia.com 33.46% 100.46x
savoredjourneys.com 3.59% 85.79x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.01% 137.22x
Quebec Vacations 2.22% 49.33x
Assorted Topics (Television, Origami, Men's Health) 1.04% 46.28x
Smart Travel 1.46% 40.50x
Caribbean Vacation 1.86% 33.33x
Toronto Tourism 0.16% 30.19x
Female Lifestyle Content Readers 1.69% 25.15x
Local Events & Travel Guide 11.22% 24.50x
Canada Tax and Finance Research Cluster 0.64% 23.84x
Canadian Universities 0.13% 22.59x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male