Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 2.2 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Sightseeing Travelers.

Interest Composition Index
Sightseeing Travelers 50.86% 18.98x
Luxury Travel Researchers 32.92% 18.81x
Travel Reward Points Enthusiasts 38.08% 17.26x
Hawaii Trip Planners 40.82% 15.67x
Travel Researchers 73.95% 15.49x
Netherlands Trip Planners 34.89% 15.23x
Last Minute Travelers 36.81% 15.10x
European Trip Planners 35.60% 15.05x
Costa Rica Trip Planners 39.77% 14.92x
Study Abroad Researchers 36.17% 14.83x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 2.23x
Uniqlo 0.02% 2.12x
Free People 0.02% 2.09x
Ralph Lauren 0.01% 1.95x
REI 0.02% 1.95x
American Apparel 0.04% 1.93x
Club Monaco 0.01% 1.86x
Patagonia 0.01% 1.85x
Zara 0.03% 1.81x
Banana Republic 0.05% 1.75x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is northernlightsiceland.com.

Website Composition Index
northernlightsiceland.com 0.46% 148.43x
icelandair.com 1.78% 145.83x
fleetwaytravel.com 0.43% 128.80x
whattowearonvacation.com 2.55% 125.94x
icelandair.us 4.05% 124.91x
iamsterdam.com 1.51% 124.18x
audleytravel.com 1.48% 121.47x
independenttraveler.com 2.59% 120.65x
grayline.com 0.76% 116.48x
abercrombiekent.com 0.46% 108.89x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 10.39% 38.30x
Scotland Travel 0.85% 29.74x
London Tourism 1.30% 28.86x
London Tourism & Events 0.75% 25.59x
Caribbean Vacation 4.64% 22.86x
Weather Information 3.08% 22.26x
Washington D.C. Hotels 0.07% 21.64x
Mexico Travel 1.73% 21.44x
Smart Travel 13.01% 21.12x
San Francisco Tourism 3.86% 20.22x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999