Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 1.3 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 68.98% 23.03x
Travel Researchers 67.81% 22.13x
Travel Book Readers 51.65% 19.81x
Luxury Travel Researchers 50.88% 18.58x
Italy Trip Planners 47.42% 16.07x
Sightseeing Travelers 48.16% 15.07x
Travel Reward Points Enthusiasts 44.68% 15.02x
Luxury Second Home Owners 36.55% 14.96x
Custom Home Lighting Shoppers 36.98% 14.78x
Home Custom Bedroom Decorators 36.98% 14.77x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Intermix.

Location Composition Index
Intermix 0.01% 2.80x
Zara 0.04% 2.14x
Bonobos 0.02% 2.02x
Ann Taylor 0.03% 2.01x
American Apparel 0.04% 1.86x
Hugo Boss 0.05% 1.85x
Kate Spade 0.04% 1.83x
REI 0.02% 1.81x
Madewell 0.04% 1.79x
Armani 0.03% 1.69x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is whattowearonvacation.com.

Website Composition Index
whattowearonvacation.com 1.28% 130.76x
europeanbestdestinations.com 2.68% 97.75x
alongdustyroads.com 2.20% 92.68x
women-on-the-road.com 1.04% 88.66x
viator.com 5.01% 85.75x
frommers.com 30.58% 80.83x
roughguides.com 9.05% 78.88x
budgetyourtrip.com 3.80% 76.85x
travelfashiongirl.com 17.73% 76.24x
gpsmycity.com 6.06% 75.89x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 7.02% 45.50x
London Tourism 0.34% 34.88x
Scotland Travel 0.40% 26.67x
Mexico Travel 0.74% 25.42x
Caribbean Vacation 6.55% 23.98x
San Francisco Tourism 1.76% 23.19x
National Parks 3.96% 21.65x
Weather Information 2.39% 21.45x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 21.34x
Smart Travel 9.86% 20.84x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female