TRAVEL ADVENTURE

Audience Size: 362.3 Thousand Devices

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Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 362.3 thousand unique devices whose actions qualify for the Travel Adventure audience.

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Luxury Second Home Owners.

Interest	Composition	Index
Luxury Second Home Owners	42.85%	31.91x
Travel Guide and Review Readers	58.75%	31.78x
Travel Researchers	64.74%	29.67x
Luxury Hotel Guests	45.28%	27.27x
Luxury Travel Researchers	34.49%	25.80x
Travel Book Readers	27.73%	25.05x
Global Destinations Reopening Researchers	25.69%	18.29x
Caribbean Destination Reopening Researchers	22.32%	18.16x
Work Comes First Travelers	14.98%	18.00x
Luxury Retail Researchers	18.16%	17.86x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is J. Crew.

Location	Composition	Index
J. Crew	0.02%	3.03x
Mens Wearhouse	0.02%	1.66x
Banana Republic	0.01%	1.61x
Express	0.02%	1.60x
LOFT	0.01%	1.59x
Chicos	0.01%	1.41x
Old Navy	0.02%	1.01x
Victoria's Secret	0.02%	1.00x
Carhartt	0.10%	0.84x
Journeys	0.01%	0.67x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is alongdustyroads.com.

Website	Composition	Index
alongdustyroads.com	2.81%	169.58x
gpsmycity.com	6.85%	114.30x
frommers.com	46.70%	113.88x
theboutiqueadventurer.com	5.65%	110.59x
budgetyourtrip.com	8.09%	108.16x
luxurycolumnist.com	5.73%	102.95x
travelfashiongirl.com	13.72%	102.17x
fodors.com	65.44%	98.07x
smartertravel.com	26.80%	85.33x
skyscanner.net	1.58%	84.91x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity	Composition	Index
European Museums, Restaurants & Events	0.91%	100.97x
National Parks	0.30%	35.52x
Assorted Topics (Television, Origami, Men's Health)	1.44%	33.71x
Local & Travel England - East Midlands	0.14%	30.49x
Smart Travel	2.17%	29.78x
Caribbean Vacation	2.95%	28.75x
Weather Information	0.13%	25.93x
Local & Travel England - Northern England	0.30%	23.00x
San Francisco Tourism	0.07%	22.30x
Local Events & Travel Guide	13.90%	21.62x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male