Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 1.6 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 67.35% 22.19x
Travel Researchers 65.73% 21.17x
Travel Book Readers 52.05% 19.34x
Luxury Travel Researchers 49.01% 18.02x
Sightseeing Travelers 50.06% 15.50x
Italy Trip Planners 47.09% 15.46x
Travel Reward Points Enthusiasts 44.50% 15.13x
Custom Home Lighting Shoppers 36.64% 15.09x
Home Custom Bedroom Decorators 36.62% 15.08x
Luxury Second Home Owners 35.72% 14.85x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Everlane.

Location Composition Index
Everlane 0.02% 2.69x
Bonobos 0.19% 2.24x
Armani 0.05% 2.03x
Supreme 0.02% 2.03x
Club Monaco 0.02% 1.96x
Intermix 0.02% 1.94x
Topshop 0.03% 1.75x
Patagonia 0.02% 1.72x
American Apparel 0.05% 1.58x
REI 0.03% 1.56x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is whattowearonvacation.com.

Website Composition Index
whattowearonvacation.com 2.23% 117.19x
icelandair.us 1.23% 113.94x
alongdustyroads.com 1.86% 96.32x
nationalgeographicexpeditions.com 1.20% 96.29x
women-on-the-road.com 1.04% 95.32x
europeanbestdestinations.com 2.62% 94.74x
viator.com 8.11% 82.70x
roughguides.com 9.80% 81.49x
frommers.com 32.22% 80.16x
gpsmycity.com 5.39% 79.85x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 8.36% 38.26x
London Tourism 0.61% 32.58x
Washington D.C. Hotels 0.02% 26.73x
Scotland Travel 0.51% 23.80x
Caribbean Vacation 6.33% 23.03x
Mexico Travel 1.01% 22.59x
San Francisco Tourism 2.72% 20.86x
Smart Travel 11.09% 20.22x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 19.82x
Weather Information 2.71% 19.28x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female