Explore the Travel Adventure Audience
Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Travel Adventure audience.
INTERESTS
The Travel Adventure audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 66.75% | 27.87x |
| Travel Researchers | 66.09% | 27.40x |
| Travel Book Readers | 51.15% | 23.71x |
| Luxury Travel Researchers | 50.55% | 23.31x |
| Italy Trip Planners | 43.86% | 18.83x |
| San Diego Activities Researchers | 42.52% | 18.30x |
| Home Custom Bedroom Decorators | 35.35% | 18.28x |
| Custom Home Lighting Shoppers | 35.35% | 18.28x |
| Luxury Second Home Owners | 35.70% | 18.15x |
| Work Comes First Travelers | 40.69% | 17.70x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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APPAREL RETAILERS
The Travel Adventure audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Adventure audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.84x |
| Maurices | 0.01% | 1.65x |
| Carhartt | 0.12% | 1.07x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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WEBSITES
The Travel Adventure audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Adventure audience is europeanbestdestinations.com.
| Website | Composition | Index |
| europeanbestdestinations.com | 1.86% | 132.08x |
| viator.com | 2.35% | 106.82x |
| budgetyourtrip.com | 2.73% | 106.75x |
| women-on-the-road.com | 1.02% | 103.23x |
| thehotelguru.com | 1.09% | 100.80x |
| alongdustyroads.com | 2.60% | 98.25x |
| frommers.com | 29.69% | 97.51x |
| visitnorway.com | 1.80% | 96.79x |
| roughguides.com | 8.49% | 95.83x |
| travelfashiongirl.com | 17.24% | 94.05x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 5.39% | 60.15x |
| London Tourism | 0.19% | 45.34x |
| San Francisco Tourism | 0.96% | 35.91x |
| Mexico Travel | 0.46% | 30.62x |
| National Parks | 3.03% | 29.01x |
| Scotland Travel | 0.29% | 29.01x |
| Caribbean Vacation | 7.29% | 28.66x |
| Teaching Abroad | 0.16% | 28.54x |
| Weather Information | 1.78% | 27.17x |
| England Tourism | 0.04% | 27.08x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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DEMOGRAPHICS
The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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