Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 342.5 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 342.5 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Researchers.

Interest Composition Index
Travel Researchers 73.47% 32.21x
Travel Guide and Review Readers 73.59% 31.83x
Luxury Travel Researchers 56.19% 30.15x
Travel Book Readers 51.80% 27.43x
San Diego Activities Researchers 42.85% 22.75x
Work Comes First Travelers 42.42% 22.66x
Luxury Second Home Owners 36.37% 22.57x
Home Custom Bedroom Decorators 32.74% 22.24x
Custom Home Lighting Shoppers 32.74% 22.24x
Global Destinations Reopening Researchers 35.12% 21.60x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 2.70x
Jos A. Bank Clothiers 0.01% 2.14x
LOFT 0.01% 2.09x
Journeys 0.03% 1.91x
Hollister 0.01% 1.90x
White House Black Market 0.01% 1.73x
Maurices 0.02% 1.56x
Express 0.01% 1.51x
Victoria's Secret 0.02% 1.37x
Old Navy 0.01% 1.09x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is roughguides.com.

Website Composition Index
roughguides.com 6.10% 217.99x
travelfashiongirl.com 12.20% 165.07x
frommers.com 36.95% 163.31x
gpsmycity.com 6.14% 155.26x
skyscanner.net 2.78% 152.58x
smartertravel.com 44.77% 139.09x
touropia.com 31.83% 115.90x
fodors.com 65.87% 104.18x
cntraveller.com 3.38% 95.42x
travelpassionate.com 1.44% 85.86x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.86% 120.70x
Caribbean Vacation 4.94% 53.77x
Mexico Travel 0.28% 50.76x
National Parks 1.72% 50.47x
Weather Information 0.89% 48.64x
San Francisco Tourism 0.35% 48.13x
Smart Travel 6.06% 44.90x
Toronto Tourism 1.06% 37.81x
Scotland Travel 0.18% 36.32x
Canada Travel & Tourism 0.88% 34.46x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male