Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 1.4 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 67.82% 25.33x
Travel Researchers 65.16% 25.12x
Travel Book Readers 52.84% 20.87x
Luxury Travel Researchers 49.10% 20.46x
Italy Trip Planners 47.15% 17.43x
Sightseeing Travelers 48.20% 17.02x
Travel Reward Points Enthusiasts 43.88% 16.80x
Custom Home Lighting Shoppers 36.26% 16.54x
Home Custom Bedroom Decorators 36.18% 16.52x
Luxury Second Home Owners 37.08% 15.89x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Club Monaco.

Location Composition Index
Club Monaco 0.02% 2.75x
Intermix 0.01% 2.67x
Armani 0.04% 2.54x
Saint Laurent Paris 0.01% 2.35x
Zara 0.03% 1.94x
Uniqlo 0.02% 1.87x
Bonobos 0.02% 1.80x
Hugo Boss 0.04% 1.73x
The North Face 0.02% 1.72x
Urban Outfitters 0.05% 1.68x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is whattowearonvacation.com.

Website Composition Index
whattowearonvacation.com 1.65% 145.77x
alongdustyroads.com 1.98% 109.32x
europeanbestdestinations.com 2.88% 106.38x
women-on-the-road.com 1.03% 103.69x
viator.com 6.33% 98.32x
frommers.com 31.14% 92.14x
roughguides.com 9.26% 89.60x
gpsmycity.com 5.74% 88.07x
travelfashiongirl.com 17.97% 86.78x
budgetyourtrip.com 3.79% 84.37x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 7.60% 45.91x
London Tourism 0.46% 38.13x
Scotland Travel 0.46% 27.37x
Caribbean Vacation 6.25% 26.45x
Mexico Travel 0.80% 25.14x
San Francisco Tourism 2.18% 23.77x
Smart Travel 10.51% 22.37x
National Parks 4.55% 22.06x
Weather Information 2.52% 21.93x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 21.78x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female