Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 353.6 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 353.6 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 67.53% 29.16x
Travel Researchers 68.73% 28.44x
Luxury Travel Researchers 52.69% 26.55x
Travel Book Readers 43.57% 24.95x
Global Destinations Reopening Researchers 34.59% 21.54x
Luxury Second Home Owners 36.08% 20.36x
San Diego Activities Researchers 35.62% 19.67x
Caribbean Destination Reopening Researchers 29.58% 19.32x
Home Custom Bedroom Decorators 29.08% 19.22x
Custom Home Lighting Shoppers 29.08% 19.22x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 2.95x
Chicos 0.01% 2.78x
Old Navy 0.01% 2.68x
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is roughguides.com.

Website Composition Index
roughguides.com 4.58% 185.49x
alongdustyroads.com 2.61% 172.69x
frommers.com 41.50% 141.54x
gpsmycity.com 5.48% 136.93x
travelfashiongirl.com 9.99% 125.40x
skyscanner.net 2.21% 124.45x
smartertravel.com 32.85% 121.32x
fodors.com 70.63% 94.90x
touropia.com 40.16% 92.86x
cntraveller.com 2.05% 91.21x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.84% 111.87x
Weather Information 0.60% 47.46x
Caribbean Vacation 3.40% 47.24x
National Parks 1.19% 46.55x
San Francisco Tourism 0.20% 40.26x
Smart Travel 4.44% 39.26x
Mexico Travel 0.19% 38.06x
Toronto Tourism 0.71% 37.52x
Scotland Travel 0.17% 33.50x
Canada Travel & Tourism 0.72% 30.60x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male