Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 1.9 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 55.53% 30.37x
Travel Researchers 51.68% 28.79x
Travel Book Readers 41.54% 26.63x
Luxury Travel Researchers 37.04% 23.22x
Sightseeing Travelers 41.72% 21.42x
Travel Reward Points Enthusiasts 35.62% 19.72x
Custom Home Lighting Shoppers 27.64% 19.07x
Home Custom Bedroom Decorators 27.38% 19.04x
Hawaii Trip Planners 34.45% 18.91x
Luxury Second Home Owners 25.66% 18.58x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Everlane.

Location Composition Index
Everlane 0.02% 2.29x
Bonobos 0.14% 2.08x
Uniqlo 0.04% 2.00x
Supreme 0.02% 1.88x
Free People 0.05% 1.83x
Saint Laurent Paris 0.02% 1.81x
Armani 0.08% 1.81x
Zara 0.05% 1.81x
The North Face 0.04% 1.77x
American Apparel 0.07% 1.74x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is whattowearonvacation.com.

Website Composition Index
whattowearonvacation.com 2.34% 107.41x
icelandair.us 1.68% 106.10x
independenttraveler.com 1.08% 103.11x
nationalgeographicexpeditions.com 1.59% 91.04x
women-on-the-road.com 1.03% 89.46x
europeanbestdestinations.com 2.55% 88.58x
roughguides.com 10.31% 76.34x
viator.com 9.86% 75.80x
frommers.com 32.88% 74.65x
gpsmycity.com 5.15% 74.44x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 8.63% 37.69x
London Tourism 0.75% 32.16x
Scotland Travel 0.59% 25.45x
Caribbean Vacation 5.86% 22.55x
Washington D.C. Hotels 0.03% 22.29x
Mexico Travel 1.14% 22.28x
Smart Travel 11.45% 21.39x
San Francisco Tourism 3.19% 21.09x
London Tourism & Events 0.49% 19.87x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 19.58x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female