Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 262.4 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 262.4 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Researchers.

Interest Composition Index
Travel Researchers 44.85% 52.44x
Sightseeing Travelers 56.95% 50.03x
Luxury Travel Researchers 40.40% 43.42x
Luxury Second Home Owners 36.69% 39.75x
Travel Guide and Review Readers 53.98% 36.46x
Vacation Planners 36.61% 32.66x
Luxury Hotel Guests 43.40% 31.37x
Travel Book Readers 19.40% 30.28x
Study Abroad Researchers 29.04% 25.11x
Restaurant Researchers 16.35% 23.77x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is LL Bean.

Location Composition Index
LL Bean 0.01% 5.38x
Patagonia 0.02% 3.16x
Tommy Bahama 0.01% 2.87x
White House Black Market 0.03% 2.44x
Jos A. Bank Clothiers 0.01% 2.29x
J. Crew 0.02% 1.99x
Zumiez 0.03% 1.76x
Carhartt 0.01% 1.53x
Express 0.02% 1.29x
Urban Outfitters 0.02% 1.25x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is gpsmycity.com.

Website Composition Index
gpsmycity.com 7.99% 148.19x
frommers.com 44.56% 146.56x
travelfashiongirl.com 16.56% 132.52x
budgetyourtrip.com 8.86% 132.19x
theboutiqueadventurer.com 6.04% 117.34x
luxurycolumnist.com 5.79% 116.70x
fodors.com 66.00% 110.16x
smartertravel.com 23.48% 107.24x
fitwirr.com 6.53% 96.85x
gretastravels.com 1.94% 88.17x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.96% 103.28x
Assorted Topics (Television, Origami, Men's Health) 1.35% 41.03x
Smart Travel 1.74% 31.56x
Quebec Vacations 2.17% 31.36x
Caribbean Vacation 2.20% 28.46x
National Parks 0.17% 28.05x
Local & Travel England - East Midlands 0.11% 22.93x
Canada Consumer Product Cluster 1.00% 20.77x
Canada Travel & Tourism 0.18% 20.47x
Female Lifestyle Content Readers 1.85% 19.81x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male