Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 1.4 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 65.77% 25.66x
Travel Researchers 62.59% 25.58x
Luxury Travel Researchers 46.82% 21.18x
Travel Book Readers 49.64% 20.52x
Italy Trip Planners 43.97% 17.18x
Work Comes First Travelers 36.28% 16.37x
Travel Reward Points Enthusiasts 39.87% 16.13x
Sightseeing Travelers 45.43% 16.08x
Home Custom Bedroom Decorators 33.48% 16.02x
Custom Home Lighting Shoppers 33.48% 16.02x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 2.21x
Free People 0.02% 1.98x
Bonobos 0.01% 1.92x
Kate Spade 0.02% 1.87x
Hugo Boss 0.02% 1.74x
Coach 0.03% 1.70x
American Apparel 0.02% 1.67x
Lululemon 0.03% 1.66x
Madewell 0.02% 1.66x
Brooks Brothers 0.02% 1.65x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is whattowearonvacation.com.

Website Composition Index
whattowearonvacation.com 1.05% 123.36x
europeanbestdestinations.com 2.26% 96.49x
women-on-the-road.com 1.06% 84.30x
viator.com 4.05% 81.16x
alongdustyroads.com 2.49% 79.91x
budgetyourtrip.com 3.30% 76.43x
frommers.com 30.46% 76.42x
thehotelguru.com 1.45% 76.07x
tours4fun.com 1.03% 74.01x
roughguides.com 9.06% 73.56x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 6.32% 47.78x
London Tourism 0.30% 40.80x
Scotland Travel 0.35% 27.23x
Mexico Travel 0.55% 25.05x
San Francisco Tourism 1.36% 24.28x
Caribbean Vacation 7.07% 23.68x
National Parks 3.53% 23.41x
Weather Information 2.03% 22.32x
Teaching Abroad 0.20% 21.88x
Smart Travel 9.77% 21.72x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female