Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 524.5 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 524.5 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 49.01% 24.21x
Travel Researchers 74.15% 22.24x
Travel Guide and Review Readers 74.75% 21.46x
Luxury Travel Researchers 60.30% 19.98x
Work Comes First Travelers 46.10% 16.19x
San Diego Activities Researchers 48.02% 15.96x
Custom Home Lighting Shoppers 40.83% 15.92x
Home Custom Bedroom Decorators 40.83% 15.92x
Luxury Second Home Owners 43.71% 15.80x
Family Adventures Travelers 46.87% 15.34x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 3.19x
White House Black Market 0.02% 1.85x
Chicos 0.02% 1.62x
Gap 0.01% 1.53x
LOFT 0.01% 1.42x
Old Navy 0.02% 1.32x
Carhartt 0.15% 1.07x
Mens Wearhouse 0.01% 1.06x
The Childrens Place 0.01% 0.94x
Victoria's Secret 0.01% 0.92x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is budgetyourtrip.com.

Website Composition Index
budgetyourtrip.com 1.96% 152.43x
visitnorway.com 1.30% 136.11x
roughguides.com 7.64% 125.83x
alongdustyroads.com 2.72% 119.58x
travelfashiongirl.com 15.00% 118.01x
frommers.com 33.89% 113.34x
skyscanner.net 3.44% 107.99x
maphappy.org 1.76% 105.17x
gpsmycity.com 6.56% 103.98x
smartertravel.com 52.61% 87.39x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.94% 67.92x
London Tourism 0.10% 52.28x
Teaching Abroad 0.10% 35.12x
San Francisco Tourism 0.56% 34.08x
Mexico Travel 0.38% 33.98x
Caribbean Vacation 6.47% 32.39x
Weather Information 1.33% 31.22x
National Parks 2.22% 30.52x
Smart Travel 8.17% 29.45x
Scotland Travel 0.21% 24.39x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male