Explore the Travel Adventure Audience
Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Travel Adventure audience.
INTERESTS
The Travel Adventure audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Adventure audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 46.49% | 21.87x |
| Luxury Travel Researchers | 36.10% | 20.39x |
| Sightseeing Travelers | 46.08% | 20.01x |
| Travel Reward Points Enthusiasts | 37.00% | 18.16x |
| Home Custom Bedroom Decorators | 28.85% | 16.77x |
| Custom Home Lighting Shoppers | 28.85% | 16.77x |
| Hawaii Trip Planners | 39.34% | 16.52x |
| Luxury Second Home Owners | 25.67% | 16.48x |
| Last Minute Travelers | 35.12% | 16.36x |
| Trendy Shoe Shoppers | 31.10% | 16.28x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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APPAREL RETAILERS
The Travel Adventure audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Adventure audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.82x |
| Joe's Jeans | 0.01% | 2.27x |
| Patagonia | 0.04% | 2.22x |
| Saint Laurent Paris | 0.02% | 2.12x |
| Kate Spade | 0.04% | 2.10x |
| Madewell | 0.04% | 2.03x |
| Club Monaco | 0.02% | 1.97x |
| Intermix | 0.02% | 1.97x |
| Levi Strauss | 0.02% | 1.87x |
| American Apparel | 0.07% | 1.84x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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WEBSITES
The Travel Adventure audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Adventure audience is icelandair.com.
| Website | Composition | Index |
| icelandair.com | 1.10% | 146.45x |
| icelandair.us | 2.53% | 127.37x |
| whattowearonvacation.com | 2.47% | 126.01x |
| independenttraveler.com | 1.62% | 122.18x |
| nationalgeographicexpeditions.com | 2.36% | 107.65x |
| europeanbestdestinations.com | 2.36% | 104.52x |
| alongdustyroads.com | 1.50% | 103.47x |
| frommers.com | 30.82% | 90.37x |
| eurocheapo.com | 1.11% | 89.87x |
| gpsmycity.com | 4.43% | 89.04x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 10.08% | 41.70x |
| London Tourism | 1.10% | 34.62x |
| Scotland Travel | 0.70% | 30.42x |
| Washington D.C. Hotels | 0.05% | 29.70x |
| London Tourism & Events | 0.60% | 25.56x |
| Mexico Travel | 1.52% | 24.59x |
| Smart Travel | 12.37% | 24.00x |
| San Francisco Tourism | 3.72% | 23.77x |
| Caribbean Vacation | 5.25% | 23.48x |
| Weather Information | 3.25% | 22.79x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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DEMOGRAPHICS
The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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