Explore the Travel Adventure Audience
Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 353.6 thousand unique devices whose actions qualify for the Travel Adventure audience.
INTERESTS
The Travel Adventure audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 67.53% | 29.16x |
| Travel Researchers | 68.73% | 28.44x |
| Luxury Travel Researchers | 52.69% | 26.55x |
| Travel Book Readers | 43.57% | 24.95x |
| Global Destinations Reopening Researchers | 34.59% | 21.54x |
| Luxury Second Home Owners | 36.08% | 20.36x |
| San Diego Activities Researchers | 35.62% | 19.67x |
| Caribbean Destination Reopening Researchers | 29.58% | 19.32x |
| Home Custom Bedroom Decorators | 29.08% | 19.22x |
| Custom Home Lighting Shoppers | 29.08% | 19.22x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Curious about what else the Travel Adventure audience is interested in?
Sign Up
APPAREL RETAILERS
The Travel Adventure audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Adventure audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 2.95x |
| Chicos | 0.01% | 2.78x |
| Old Navy | 0.01% | 2.68x |
| Carhartt | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Want to find more of the Travel Adventure audience in the real world?
Sign Up
WEBSITES
The Travel Adventure audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Adventure audience is roughguides.com.
| Website | Composition | Index |
| roughguides.com | 4.58% | 185.49x |
| alongdustyroads.com | 2.61% | 172.69x |
| frommers.com | 41.50% | 141.54x |
| gpsmycity.com | 5.48% | 136.93x |
| travelfashiongirl.com | 9.99% | 125.40x |
| skyscanner.net | 2.21% | 124.45x |
| smartertravel.com | 32.85% | 121.32x |
| fodors.com | 70.63% | 94.90x |
| touropia.com | 40.16% | 92.86x |
| cntraveller.com | 2.05% | 91.21x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Want to see more of the websites the Travel Adventure audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 1.84% | 111.87x |
| Weather Information | 0.60% | 47.46x |
| Caribbean Vacation | 3.40% | 47.24x |
| National Parks | 1.19% | 46.55x |
| San Francisco Tourism | 0.20% | 40.26x |
| Smart Travel | 4.44% | 39.26x |
| Mexico Travel | 0.19% | 38.06x |
| Toronto Tourism | 0.71% | 37.52x |
| Scotland Travel | 0.17% | 33.50x |
| Canada Travel & Tourism | 0.72% | 30.60x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Want to see more of the Content Affinities the Travel Adventure audience visits?
Sign Up
DEMOGRAPHICS
The Travel Adventure audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Travel Adventure audience?
Sign Up