Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 2.1 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 44.22% 21.24x
Luxury Travel Researchers 34.08% 19.67x
Sightseeing Travelers 48.97% 19.32x
Travel Reward Points Enthusiasts 36.89% 17.98x
Travel Researchers 73.13% 16.10x
Hawaii Trip Planners 40.05% 16.09x
Last Minute Travelers 35.40% 16.01x
Discount Flight Searchers 23.03% 15.75x
Study Abroad Researchers 35.12% 15.33x
Netherlands Trip Planners 34.32% 15.23x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Columbia.

Location Composition Index
Columbia 0.02% 1.99x
Patagonia 0.01% 1.96x
Lorna Jane 0.01% 1.92x
Ann Taylor 0.03% 1.69x
Urban Outfitters 0.06% 1.66x
Armani 0.03% 1.59x
Club Monaco 0.01% 1.56x
American Apparel 0.04% 1.55x
Madewell 0.02% 1.54x
Joe's Jeans 0.01% 1.53x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is icelandair.com.

Website Composition Index
icelandair.com 1.50% 141.33x
icelandair.us 3.46% 122.36x
whattowearonvacation.com 2.49% 121.60x
iamsterdam.com 1.27% 121.41x
independenttraveler.com 2.22% 118.35x
audleytravel.com 1.25% 118.15x
nationalgeographicexpeditions.com 3.17% 102.20x
gapyear.com 1.09% 99.82x
europeanbestdestinations.com 2.28% 99.64x
alongdustyroads.com 1.28% 99.31x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 10.28% 39.04x
London Tourism 1.18% 30.63x
Scotland Travel 0.79% 29.45x
London Tourism & Events 0.69% 25.06x
Mexico Travel 1.64% 22.79x
Caribbean Vacation 5.07% 22.68x
Weather Information 3.18% 22.30x
Smart Travel 12.98% 22.02x
San Francisco Tourism 3.89% 21.41x
National Parks 5.45% 21.28x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male