Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 1.9 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 55.58% 30.25x
Travel Researchers 53.69% 27.19x
Travel Book Readers 43.83% 26.42x
Luxury Travel Researchers 36.27% 23.52x
Sightseeing Travelers 42.81% 21.97x
Travel Reward Points Enthusiasts 34.59% 20.64x
Home Custom Bedroom Decorators 27.21% 19.83x
Custom Home Lighting Shoppers 28.95% 19.62x
Trendy Shoe Shoppers 29.51% 19.03x
Discount Flight Searchers 31.17% 18.83x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Madewell.

Location Composition Index
Madewell 0.04% 2.22x
American Apparel 0.07% 2.15x
Bonobos 0.07% 2.12x
Patagonia 0.03% 2.08x
Levi Strauss 0.02% 2.02x
Columbia 0.02% 1.95x
Everlane 0.01% 1.91x
Armani 0.06% 1.88x
Kate Spade 0.02% 1.86x
Lululemon 0.09% 1.84x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is whattowearonvacation.com.

Website Composition Index
whattowearonvacation.com 2.42% 101.92x
icelandair.us 2.04% 101.41x
independenttraveler.com 1.30% 98.00x
nationalgeographicexpeditions.com 1.90% 86.07x
europeanbestdestinations.com 2.43% 84.61x
gpsmycity.com 4.74% 71.57x
frommers.com 31.75% 71.52x
roughguides.com 11.01% 70.82x
viator.com 11.85% 69.98x
travelfashiongirl.com 17.41% 68.14x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 9.05% 38.73x
London Tourism 0.89% 32.22x
Scotland Travel 0.62% 27.49x
Washington D.C. Hotels 0.03% 23.29x
Mexico Travel 1.24% 23.28x
Caribbean Vacation 5.45% 23.26x
San Francisco Tourism 3.35% 22.48x
Smart Travel 11.67% 22.34x
London Tourism & Events 0.52% 22.19x
Weather Information 2.86% 20.83x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female