Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 817.9 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 817.9 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 50.00% 55.26x
Travel Researchers 68.33% 55.07x
Travel Guide and Review Readers 61.67% 52.31x
Travel Book Readers 45.00% 51.20x
Orlando Activities Researchers 40.00% 46.89x
San Diego Activities Researchers 38.33% 45.48x
Credit Card Researchers 40.00% 45.24x
Professional Medical Journal Readers 35.00% 41.03x
Australia Trip Planners 41.67% 39.70x
Executive Travelers 38.33% 39.65x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Chicos.

Location Composition Index
Chicos 0.02% 2.78x
American Eagle Outfitters 0.01% 1.90x
The Childrens Place 0.01% 1.69x
Old Navy 0.01% 1.20x
Maurices 0.01% 1.03x
Carhartt 0.15% 0.89x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is europeanbestdestinations.com.

Website Composition Index
europeanbestdestinations.com 1.61% 131.80x
viator.com 1.25% 109.36x
budgetyourtrip.com 2.32% 106.47x
visitnorway.com 1.56% 96.64x
roughguides.com 7.88% 91.68x
travelfashiongirl.com 16.14% 88.04x
frommers.com 31.50% 87.22x
alongdustyroads.com 2.69% 81.69x
women-on-the-road.com 1.03% 80.52x
skyscanner.net 3.76% 80.10x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.17% 45.38x
Local Events & Travel Guide 20.12% 42.03x
NYC Tourist Attractions 7.62% 39.00x
Cruise Vacations 14.33% 34.71x
England Tourism 0.04% 31.35x
Furniture & Home Improvement 4.57% 28.60x
Teaching Abroad 0.15% 28.24x
Backpacking 6.71% 28.14x
Los Angeles Tourism 7.62% 27.94x
Ireland Cluster 7.32% 25.09x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female