Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 1 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 66.75% 27.87x
Travel Researchers 66.09% 27.40x
Travel Book Readers 51.15% 23.71x
Luxury Travel Researchers 50.55% 23.31x
Italy Trip Planners 43.86% 18.83x
San Diego Activities Researchers 42.52% 18.30x
Home Custom Bedroom Decorators 35.35% 18.28x
Custom Home Lighting Shoppers 35.35% 18.28x
Luxury Second Home Owners 35.70% 18.15x
Work Comes First Travelers 40.69% 17.70x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.84x
Maurices 0.01% 1.65x
Carhartt 0.12% 1.07x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is europeanbestdestinations.com.

Website Composition Index
europeanbestdestinations.com 1.86% 132.08x
viator.com 2.35% 106.82x
budgetyourtrip.com 2.73% 106.75x
women-on-the-road.com 1.02% 103.23x
thehotelguru.com 1.09% 100.80x
alongdustyroads.com 2.60% 98.25x
frommers.com 29.69% 97.51x
visitnorway.com 1.80% 96.79x
roughguides.com 8.49% 95.83x
travelfashiongirl.com 17.24% 94.05x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 5.39% 60.15x
London Tourism 0.19% 45.34x
San Francisco Tourism 0.96% 35.91x
Mexico Travel 0.46% 30.62x
National Parks 3.03% 29.01x
Scotland Travel 0.29% 29.01x
Caribbean Vacation 7.29% 28.66x
Teaching Abroad 0.16% 28.54x
Weather Information 1.78% 27.17x
England Tourism 0.04% 27.08x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female