Explore the Travel Adventure Audience
Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Travel Adventure audience.
INTERESTS
The Travel Adventure audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Adventure audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 44.22% | 21.24x |
| Luxury Travel Researchers | 34.08% | 19.67x |
| Sightseeing Travelers | 48.97% | 19.32x |
| Travel Reward Points Enthusiasts | 36.89% | 17.98x |
| Travel Researchers | 73.13% | 16.10x |
| Hawaii Trip Planners | 40.05% | 16.09x |
| Last Minute Travelers | 35.40% | 16.01x |
| Discount Flight Searchers | 23.03% | 15.75x |
| Study Abroad Researchers | 35.12% | 15.33x |
| Netherlands Trip Planners | 34.32% | 15.23x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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APPAREL RETAILERS
The Travel Adventure audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Adventure audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.99x |
| Patagonia | 0.01% | 1.96x |
| Lorna Jane | 0.01% | 1.92x |
| Ann Taylor | 0.03% | 1.69x |
| Urban Outfitters | 0.06% | 1.66x |
| Armani | 0.03% | 1.59x |
| Club Monaco | 0.01% | 1.56x |
| American Apparel | 0.04% | 1.55x |
| Madewell | 0.02% | 1.54x |
| Joe's Jeans | 0.01% | 1.53x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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WEBSITES
The Travel Adventure audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Adventure audience is icelandair.com.
| Website | Composition | Index |
| icelandair.com | 1.50% | 141.33x |
| icelandair.us | 3.46% | 122.36x |
| whattowearonvacation.com | 2.49% | 121.60x |
| iamsterdam.com | 1.27% | 121.41x |
| independenttraveler.com | 2.22% | 118.35x |
| audleytravel.com | 1.25% | 118.15x |
| nationalgeographicexpeditions.com | 3.17% | 102.20x |
| gapyear.com | 1.09% | 99.82x |
| europeanbestdestinations.com | 2.28% | 99.64x |
| alongdustyroads.com | 1.28% | 99.31x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 10.28% | 39.04x |
| London Tourism | 1.18% | 30.63x |
| Scotland Travel | 0.79% | 29.45x |
| London Tourism & Events | 0.69% | 25.06x |
| Mexico Travel | 1.64% | 22.79x |
| Caribbean Vacation | 5.07% | 22.68x |
| Weather Information | 3.18% | 22.30x |
| Smart Travel | 12.98% | 22.02x |
| San Francisco Tourism | 3.89% | 21.41x |
| National Parks | 5.45% | 21.28x |
Composition Percentage:
The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
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DEMOGRAPHICS
The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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