Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 2 Million Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 46.49% 21.87x
Luxury Travel Researchers 36.10% 20.39x
Sightseeing Travelers 46.08% 20.01x
Travel Reward Points Enthusiasts 37.00% 18.16x
Home Custom Bedroom Decorators 28.85% 16.77x
Custom Home Lighting Shoppers 28.85% 16.77x
Hawaii Trip Planners 39.34% 16.52x
Luxury Second Home Owners 25.67% 16.48x
Last Minute Travelers 35.12% 16.36x
Trendy Shoe Shoppers 31.10% 16.28x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Everlane.

Location Composition Index
Everlane 0.01% 2.82x
Joe's Jeans 0.01% 2.27x
Patagonia 0.04% 2.22x
Saint Laurent Paris 0.02% 2.12x
Kate Spade 0.04% 2.10x
Madewell 0.04% 2.03x
Club Monaco 0.02% 1.97x
Intermix 0.02% 1.97x
Levi Strauss 0.02% 1.87x
American Apparel 0.07% 1.84x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is icelandair.com.

Website Composition Index
icelandair.com 1.10% 146.45x
icelandair.us 2.53% 127.37x
whattowearonvacation.com 2.47% 126.01x
independenttraveler.com 1.62% 122.18x
nationalgeographicexpeditions.com 2.36% 107.65x
europeanbestdestinations.com 2.36% 104.52x
alongdustyroads.com 1.50% 103.47x
frommers.com 30.82% 90.37x
eurocheapo.com 1.11% 89.87x
gpsmycity.com 4.43% 89.04x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 10.08% 41.70x
London Tourism 1.10% 34.62x
Scotland Travel 0.70% 30.42x
Washington D.C. Hotels 0.05% 29.70x
London Tourism & Events 0.60% 25.56x
Mexico Travel 1.52% 24.59x
Smart Travel 12.37% 24.00x
San Francisco Tourism 3.72% 23.77x
Caribbean Vacation 5.25% 23.48x
Weather Information 3.25% 22.79x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male