TRAVEL ADVENTURE

Audience Size: 808.4 Thousand Devices

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Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 808.4 thousand unique devices whose actions qualify for the Travel Adventure audience.

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest	Composition	Index
Travel Guide and Review Readers	63.02%	26.19x
Travel Researchers	65.51%	26.04x
Luxury Travel Researchers	44.89%	24.73x
Travel Book Readers	38.19%	21.12x
Global Destinations Reopening Researchers	30.69%	20.24x
Caribbean Destination Reopening Researchers	28.07%	18.46x
Luxury Second Home Owners	29.56%	17.87x
San Diego Activities Researchers	30.36%	16.98x
Landscape Architects	31.21%	16.76x
Luxury Retail Researchers	29.87%	16.51x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Ann Taylor.

Location	Composition	Index
Ann Taylor	0.01%	4.24x
Kate Spade	0.02%	3.50x
Free People	0.01%	3.36x
Ralph Lauren	0.01%	2.89x
Urban Outfitters	0.01%	2.61x
Lululemon	0.01%	2.47x
Forever 21	0.02%	2.39x
Gap	0.03%	2.11x
Eddie Bauer	0.01%	2.10x
Chicos	0.03%	1.70x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is roughguides.com.

Website	Composition	Index
roughguides.com	3.39%	115.85x
alongdustyroads.com	2.38%	113.94x
gpsmycity.com	5.73%	90.73x
maphappy.org	1.14%	86.91x
travelfashiongirl.com	12.62%	85.24x
frommers.com	44.12%	83.25x
cntraveller.com	1.80%	75.67x
budgetyourtrip.com	2.86%	68.46x
fodors.com	69.15%	68.04x
smartertravel.com	38.63%	67.63x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity	Composition	Index
European Museums, Restaurants & Events	1.05%	77.47x
National Parks	0.81%	37.18x
Caribbean Vacation	2.14%	33.71x
Mexico Travel	0.16%	32.99x
Weather Information	0.27%	29.62x
Smart Travel	3.79%	29.22x
Toronto Tourism	0.38%	27.04x
San Francisco Tourism	0.14%	25.78x
Local Events & Travel Guide	15.64%	22.30x
Southern California Tourism	0.45%	21.87x

Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.

Index: A comparison of the Travel Adventure audience to the internet population.

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male