Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 493.1 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 493.1 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 62.85% 28.46x
Luxury Travel Researchers 42.73% 27.29x
Travel Researchers 65.20% 25.70x
Travel Book Readers 37.54% 23.52x
Global Destinations Reopening Researchers 30.75% 19.94x
Caribbean Destination Reopening Researchers 28.65% 19.12x
Luxury Second Home Owners 26.20% 19.01x
San Diego Activities Researchers 28.17% 18.36x
Luxury Retail Researchers 26.78% 18.35x
Landscape Architects 28.43% 17.75x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is Talbots.

Location Composition Index
Talbots 0.02% 2.16x
Forever 21 0.02% 1.86x
Hollister 0.02% 1.74x
H&M 0.02% 1.67x
J. Crew 0.01% 1.42x
Gap 0.02% 1.40x
Lane Bryant 0.02% 1.36x
American Eagle Outfitters 0.02% 1.32x
Old Navy 0.03% 1.18x
Chicos 0.02% 1.17x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is alongdustyroads.com.

Website Composition Index
alongdustyroads.com 1.94% 143.86x
roughguides.com 2.29% 133.31x
frommers.com 46.85% 108.11x
gpsmycity.com 5.20% 106.48x
travelfashiongirl.com 10.77% 97.77x
budgetyourtrip.com 4.76% 93.40x
theboutiqueadventurer.com 3.89% 90.45x
fodors.com 67.57% 88.08x
luxurycolumnist.com 3.63% 86.58x
thelifehacker.org 1.42% 81.78x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.79% 90.58x
National Parks 0.50% 38.23x
Mexico Travel 0.11% 31.78x
Smart Travel 3.00% 30.05x
Caribbean Vacation 2.49% 28.80x
Toronto Tourism 0.18% 23.52x
Weather Information 0.15% 22.89x
Local Events & Travel Guide 15.52% 22.25x
Assorted Topics (Television, Origami, Men's Health) 1.40% 21.15x
San Francisco Tourism 0.10% 20.70x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male