Dstillery Audiences

TRAVEL ADVENTURE

Audience Size: 362.3 Thousand Devices

Explore the Travel Adventure Audience

Below you'll find more information about the Travel Adventure audience, broken down in different categories based on their digital and physical behaviors. These are 362.3 thousand unique devices whose actions qualify for the Travel Adventure audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Adventure audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Adventure audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 42.85% 31.91x
Travel Guide and Review Readers 58.75% 31.78x
Travel Researchers 64.74% 29.67x
Luxury Hotel Guests 45.28% 27.27x
Luxury Travel Researchers 34.49% 25.80x
Travel Book Readers 27.73% 25.05x
Global Destinations Reopening Researchers 25.69% 18.29x
Caribbean Destination Reopening Researchers 22.32% 18.16x
Work Comes First Travelers 14.98% 18.00x
Luxury Retail Researchers 18.16% 17.86x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Interest attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Adventure audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Adventure audience is J. Crew.

Location Composition Index
J. Crew 0.02% 3.03x
Mens Wearhouse 0.02% 1.66x
Banana Republic 0.01% 1.61x
Express 0.02% 1.60x
LOFT 0.01% 1.59x
Chicos 0.01% 1.41x
Old Navy 0.02% 1.01x
Victoria's Secret 0.02% 1.00x
Carhartt 0.10% 0.84x
Journeys 0.01% 0.67x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Location attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Adventure audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Adventure audience is alongdustyroads.com.

Website Composition Index
alongdustyroads.com 2.81% 169.58x
gpsmycity.com 6.85% 114.30x
frommers.com 46.70% 113.88x
theboutiqueadventurer.com 5.65% 110.59x
budgetyourtrip.com 8.09% 108.16x
luxurycolumnist.com 5.73% 102.95x
travelfashiongirl.com 13.72% 102.17x
fodors.com 65.44% 98.07x
smartertravel.com 26.80% 85.33x
skyscanner.net 1.58% 84.91x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Web attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Adventure audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.91% 100.97x
National Parks 0.30% 35.52x
Assorted Topics (Television, Origami, Men's Health) 1.44% 33.71x
Local & Travel England - East Midlands 0.14% 30.49x
Smart Travel 2.17% 29.78x
Caribbean Vacation 2.95% 28.75x
Weather Information 0.13% 25.93x
Local & Travel England - Northern England 0.30% 23.00x
San Francisco Tourism 0.07% 22.30x
Local Events & Travel Guide 13.90% 21.62x
Composition Percentage: The overlap percentage between the Travel Adventure audience and the Content Affinity attribute.
Index: A comparison of the Travel Adventure audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Adventure audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male