Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 72.7 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Women’s Lifestyle Blogs Researchers.
| Interest | Composition | Index |
| Women’s Lifestyle Blogs Researchers | 56.35% | 76.65x |
| Custom Home Lighting Shoppers | 10.58% | 50.93x |
| Home Custom Bedroom Decorators | 10.58% | 50.90x |
| Home Design Enthusiasts | 34.66% | 50.81x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 24.47% | 48.84x |
| Women's Fitness Enthusiasts | 32.14% | 48.60x |
| Women's Health Researchers | 31.48% | 44.93x |
| Grandparents | 43.39% | 44.27x |
| Women’s Fashion Blogs Readers | 51.59% | 40.94x |
| Landscape Architects | 40.08% | 40.45x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.04% | 3.56x |
| Dressbarn | 0.03% | 3.14x |
| Forever 21 | 0.02% | 3.00x |
| American Eagle Outfitters | 0.02% | 1.83x |
| Maurices | 0.04% | 1.81x |
| J. Crew | 0.01% | 1.75x |
| Lane Bryant | 0.01% | 1.70x |
| Carhartt | 0.12% | 1.70x |
| Old Navy | 0.03% | 1.69x |
| LOFT | 0.01% | 1.67x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is cupofjo.com.
| Website | Composition | Index |
| cupofjo.com | 58.20% | 430.30x |
| theeverygirl.com | 75.13% | 186.37x |
| stylebyemilyhenderson.com | 23.86% | 110.66x |
| gomiblog.com | 11.87% | 107.29x |
| jolynneshane.com | 8.34% | 105.06x |
| camillestyles.com | 30.93% | 91.54x |
| joythebaker.com | 8.71% | 89.17x |
| thistlewoodfarms.com | 6.21% | 88.59x |
| mychicobsession.com | 6.12% | 76.35x |
| coveteur.com | 8.23% | 75.51x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 1.81% | 100.61x |
| DIY Decoration & Furniture | 9.35% | 60.55x |
| Furniture & Home Improvement | 1.14% | 45.28x |
| Canada Consumer Product Cluster | 1.93% | 39.62x |
| Teen Hair | 1.45% | 32.14x |
| Home Remodeling | 1.00% | 31.80x |
| Canada Tourism Research Cluster | 4.77% | 26.69x |
| Home Decoration - Crafts & Kids | 0.12% | 26.65x |
| Vancouver British Columbia Research Cluster | 2.65% | 26.39x |
| Female Lifestyle Content Readers | 2.37% | 25.45x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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