Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 286.3 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 286.3 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 64.78% 27.43x
Women's Fashion Magazine Readers 62.71% 26.70x
Home Design Enthusiasts 63.07% 26.37x
Trendy Shoe Shoppers 60.47% 25.41x
Wedding Registrants 57.76% 25.12x
Women's Fitness Enthusiasts 57.07% 24.78x
Luxury Second Home Owners 53.74% 23.97x
Home Design and Living Publication Readers 54.64% 23.59x
Landscape Architects 59.06% 23.14x
Women's Health Researchers 55.28% 23.11x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Everlane.

Location Composition Index
Everlane 0.02% 3.73x
Supreme 0.02% 3.58x
Intermix 0.02% 2.88x
Armani 0.06% 2.39x
Free People 0.04% 2.35x
Bonobos 0.20% 2.34x
Uniqlo 0.03% 2.20x
Patagonia 0.02% 2.12x
Brooks Brothers 0.05% 1.85x
J. Crew 0.03% 1.77x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is dinneralovestory.com.

Website Composition Index
dinneralovestory.com 8.13% 433.34x
cupcakesandcashmere.com 42.60% 374.07x
gomiblog.com 12.31% 314.70x
thesmallthingsblog.com 12.21% 307.14x
collegefashion.net 23.55% 238.68x
thegoldengirlblog.com 3.61% 190.20x
classyyettrendy.com 4.33% 183.02x
styleatacertainage.com 5.71% 181.35x
theeverygirl.com 66.65% 172.99x
joulesusa.com 3.43% 171.97x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 15.01% 74.60x
Beauty & Cosmetics 8.80% 51.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.50% 46.25x
Fashion & Cosmetics 0.08% 35.46x
Fashion Cluster 20.75% 34.38x
Organic Beauty & Skincare Products 4.45% 33.32x
Teen Hair 10.11% 32.19x
Perfume, Makeup & Cosmetics 2.39% 32.16x
Higher-End Fashion Brands 1.81% 31.63x
Mysticism 0.57% 31.61x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female