Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 50.3 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 50.3 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 43.07% 115.53x
Grandparents 35.77% 70.04x
Women’s Fashion Blogs Readers 41.20% 55.18x
Pre-Measured Grocery Shoppers 31.84% 52.09x
Wellness Enthusiasts 16.85% 51.99x
Women's Fitness Enthusiasts 35.39% 44.16x
Yogis 36.14% 42.60x
Women's Health Researchers 33.52% 40.14x
Home Decor Shoppers 50.00% 38.59x
Home Design Enthusiasts 50.94% 38.55x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Old Navy.

Location Composition Index
Old Navy 0.05% 4.71x
Forever 21 0.02% 3.00x
White House Black Market 0.03% 2.49x
Journeys 0.02% 1.81x
Gap 0.02% 1.79x
Victoria's Secret 0.02% 1.78x
Maurices 0.02% 1.68x
J. Crew 0.01% 1.65x
The Childrens Place 0.01% 1.63x
Michael Kors 0.01% 1.57x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is theeverygirl.com.

Website Composition Index
theeverygirl.com 75.28% 208.86x
stylebyemilyhenderson.com 20.73% 129.00x
gomiblog.com 15.12% 117.01x
camillestyles.com 27.50% 100.20x
joythebaker.com 8.87% 90.16x
smittenkitchen.com 11.83% 78.70x
domino.com 19.50% 74.28x
fashionista.com 16.17% 72.58x
sixtyandme.com 13.53% 67.74x
abeautifulmess.com 10.48% 66.30x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 11.54% 94.13x
Canada Consumer Product Cluster 2.39% 57.56x
Quebec Vacations 2.00% 44.15x
Vancouver British Columbia Research Cluster 2.65% 41.20x
Female Lifestyle Content Readers 2.50% 36.74x
Vegetarian Diet 8.00% 31.96x
Canada Business Cluster 5.39% 29.14x
Low Carb Diets 3.69% 28.81x
Stay at Home Mom 22.09% 28.08x
Winnipeg Canada News 1.08% 26.68x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female