Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 341.1 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 341.1 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 51.37% 32.99x
Women's Fashion Magazine Readers 48.69% 31.56x
Women's Fitness Enthusiasts 42.06% 27.26x
Wedding Registrants 42.66% 27.01x
Home Design Enthusiasts 48.88% 26.88x
Trendy Shoe Shoppers 48.95% 25.73x
Luxury Second Home Owners 39.69% 25.59x
Home Interior Design Enthusiasts 50.45% 23.08x
Womens Fashion Brands Shoppers 57.38% 22.63x
Landscape Architects 45.37% 22.56x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.06% 2.71x
The North Face 0.06% 2.60x
Zara 0.07% 2.56x
American Apparel 0.09% 2.36x
Calvin Klein 0.02% 2.20x
Free People 0.05% 2.09x
Lululemon 0.13% 2.00x
Club Monaco 0.02% 1.82x
Victoria's Secret 0.16% 1.80x
Patagonia 0.03% 1.72x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is dinneralovestory.com.

Website Composition Index
dinneralovestory.com 9.91% 475.11x
cupcakesandcashmere.com 32.37% 444.50x
gomiblog.com 12.33% 394.52x
thebudgetbabe.com 6.03% 372.22x
thesmallthingsblog.com 14.54% 346.25x
draperjames.com 7.88% 262.58x
collegefashion.net 20.97% 245.24x
joulesusa.com 4.28% 233.28x
mcgeeandco.com 4.32% 214.07x
copycatchic.com 3.19% 185.20x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 14.79% 68.27x
Texas Off-Roading 0.49% 44.81x
Beauty & Cosmetics 10.96% 43.41x
Higher-End Fashion Brands 5.43% 41.13x
Hipster Clothing 2.25% 39.88x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.42% 39.24x
Organic Beauty & Skincare Products 6.37% 33.06x
Home Office Products 1.15% 33.05x
Fashion Cluster 24.09% 32.66x
Unique & Personalized Fashion 6.86% 30.09x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female