Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 328.3 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 51.71% | 29.41x |
| Women's Fashion Magazine Readers | 47.80% | 28.08x |
| Home Design Enthusiasts | 47.38% | 25.55x |
| Wedding Registrants | 41.09% | 24.54x |
| Women's Fitness Enthusiasts | 41.00% | 23.95x |
| Luxury Second Home Owners | 38.12% | 23.88x |
| Trendy Denim Shoppers | 50.58% | 22.12x |
| Womens Fashion Brands Shoppers | 57.56% | 21.89x |
| Architecture Enthusiasts | 40.00% | 21.27x |
| Landscape Architects | 41.82% | 21.14x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is REI.
| Location | Composition | Index |
| REI | 0.05% | 2.75x |
| Zara | 0.05% | 2.34x |
| Lululemon | 0.09% | 1.93x |
| The North Face | 0.04% | 1.72x |
| LOFT | 0.06% | 1.67x |
| Urban Outfitters | 0.06% | 1.61x |
| Armani | 0.03% | 1.61x |
| Tommy Bahama | 0.04% | 1.56x |
| American Apparel | 0.04% | 1.54x |
| Ann Taylor | 0.02% | 1.49x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is cupcakesandcashmere.com.
| Website | Composition | Index |
| cupcakesandcashmere.com | 27.25% | 452.66x |
| dinneralovestory.com | 9.46% | 427.98x |
| gomiblog.com | 13.07% | 395.78x |
| thebudgetbabe.com | 6.59% | 358.73x |
| thesmallthingsblog.com | 15.36% | 336.17x |
| joulesusa.com | 4.64% | 244.02x |
| collegefashion.net | 20.16% | 237.39x |
| draperjames.com | 9.57% | 233.52x |
| manrepeller.com | 7.59% | 198.26x |
| mcgeeandco.com | 4.71% | 198.11x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 14.36% | 63.79x |
| Higher-End Fashion Brands | 6.55% | 38.34x |
| Beauty & Cosmetics | 11.24% | 38.32x |
| Hipster Clothing | 2.34% | 37.53x |
| Fashion Cluster | 24.76% | 31.15x |
| Organic Beauty & Skincare Products | 6.64% | 30.60x |
| Home Office Products | 1.15% | 30.17x |
| Unique & Personalized Fashion | 7.59% | 27.46x |
| Female Lifestyle Content Readers | 7.33% | 26.10x |
| Assorted Topics #11407 (Internet Slang, Hoaxes, Photography) | 0.60% | 24.72x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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