Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 309.1 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 61.13% | 29.44x |
| Women's Fashion Magazine Readers | 58.63% | 28.30x |
| Wedding Registrants | 49.39% | 25.46x |
| Women's Fitness Enthusiasts | 51.43% | 24.96x |
| Trendy Shoe Shoppers | 50.31% | 24.74x |
| Home Design Enthusiasts | 52.68% | 24.24x |
| Luxury Second Home Owners | 46.40% | 23.16x |
| Women's Health Researchers | 49.03% | 23.03x |
| Teen Content Readers | 51.95% | 22.74x |
| Womens Fashion Brands Shoppers | 51.96% | 22.33x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.03% | 2.85x |
| Eddie Bauer | 0.08% | 2.38x |
| Club Monaco | 0.04% | 2.22x |
| Everlane | 0.01% | 2.15x |
| Jos A. Bank Clothiers | 0.67% | 1.96x |
| Free People | 0.06% | 1.90x |
| H&M | 0.15% | 1.88x |
| Topshop | 0.03% | 1.87x |
| Bonobos | 0.12% | 1.84x |
| Madewell | 0.06% | 1.72x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is dinneralovestory.com.
| Website | Composition | Index |
| dinneralovestory.com | 8.81% | 347.59x |
| thesimplyluxuriouslife.com | 5.42% | 318.18x |
| cupcakesandcashmere.com | 38.57% | 315.92x |
| gomiblog.com | 12.48% | 283.37x |
| thebudgetbabe.com | 6.23% | 262.45x |
| thesmallthingsblog.com | 15.10% | 253.45x |
| draperjames.com | 6.22% | 205.12x |
| collegefashion.net | 23.58% | 197.39x |
| mcgeeandco.com | 3.14% | 186.40x |
| sheaffertoldmeto.com | 3.09% | 167.71x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 16.77% | 52.05x |
| Texas Off-Roading | 0.49% | 44.81x |
| Beauty & Cosmetics | 11.22% | 38.14x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.57% | 38.12x |
| Fashion & Cosmetics | 0.10% | 30.45x |
| Higher-End Fashion Brands | 3.26% | 27.23x |
| Hipster Clothing | 1.53% | 26.56x |
| Home Décor, Furniture, & Decorating | 0.06% | 25.21x |
| Organic Beauty & Skincare Products | 6.23% | 24.88x |
| Perfume, Makeup & Cosmetics | 3.73% | 24.82x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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