Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 272.6 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 272.6 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 63.50% 25.85x
Women's Fashion Magazine Readers 62.15% 25.09x
Home Design Enthusiasts 63.13% 24.85x
Women's Fitness Enthusiasts 56.97% 23.69x
Wedding Registrants 58.87% 23.28x
Trendy Shoe Shoppers 61.09% 23.05x
Home Design and Living Publication Readers 54.17% 22.75x
Women's Health Researchers 55.16% 22.54x
Luxury Second Home Owners 54.87% 22.45x
Landscape Architects 59.45% 21.33x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.22x
REI 0.03% 2.73x
Saint Laurent Paris 0.01% 2.61x
Patagonia 0.02% 2.56x
Johnston and Murphy 0.04% 2.48x
Ann Taylor 0.03% 2.43x
Armani 0.04% 2.37x
Madewell 0.04% 2.23x
Kate Spade 0.04% 2.07x
Free People 0.04% 1.94x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is thesmallthingsblog.com.

Website Composition Index
thesmallthingsblog.com 8.33% 329.50x
cupcakesandcashmere.com 43.77% 302.41x
gomiblog.com 13.26% 242.19x
collegefashion.net 24.62% 198.97x
classyyettrendy.com 4.20% 149.74x
joulesusa.com 3.36% 148.48x
styleatacertainage.com 6.38% 146.09x
theeverygirl.com 70.22% 139.10x
thegoldengirlblog.com 4.08% 136.40x
honeywerehome.com 4.81% 135.94x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 14.17% 69.67x
Beauty & Cosmetics 7.70% 47.53x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.49% 40.14x
Fashion Cluster 21.52% 32.09x
Mysticism 0.59% 31.48x
Fashion & Cosmetics 0.15% 30.65x
Teen Hair 8.90% 29.94x
Organic Beauty & Skincare Products 3.67% 29.04x
Female Lifestyle Content Readers 10.78% 27.92x
Higher-End Fashion Brands 1.19% 27.54x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female