Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 328.3 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 328.3 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 51.71% 29.41x
Women's Fashion Magazine Readers 47.80% 28.08x
Home Design Enthusiasts 47.38% 25.55x
Wedding Registrants 41.09% 24.54x
Women's Fitness Enthusiasts 41.00% 23.95x
Luxury Second Home Owners 38.12% 23.88x
Trendy Denim Shoppers 50.58% 22.12x
Womens Fashion Brands Shoppers 57.56% 21.89x
Architecture Enthusiasts 40.00% 21.27x
Landscape Architects 41.82% 21.14x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is REI.

Location Composition Index
REI 0.05% 2.75x
Zara 0.05% 2.34x
Lululemon 0.09% 1.93x
The North Face 0.04% 1.72x
LOFT 0.06% 1.67x
Urban Outfitters 0.06% 1.61x
Armani 0.03% 1.61x
Tommy Bahama 0.04% 1.56x
American Apparel 0.04% 1.54x
Ann Taylor 0.02% 1.49x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is cupcakesandcashmere.com.

Website Composition Index
cupcakesandcashmere.com 27.25% 452.66x
dinneralovestory.com 9.46% 427.98x
gomiblog.com 13.07% 395.78x
thebudgetbabe.com 6.59% 358.73x
thesmallthingsblog.com 15.36% 336.17x
joulesusa.com 4.64% 244.02x
collegefashion.net 20.16% 237.39x
draperjames.com 9.57% 233.52x
manrepeller.com 7.59% 198.26x
mcgeeandco.com 4.71% 198.11x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 14.36% 63.79x
Higher-End Fashion Brands 6.55% 38.34x
Beauty & Cosmetics 11.24% 38.32x
Hipster Clothing 2.34% 37.53x
Fashion Cluster 24.76% 31.15x
Organic Beauty & Skincare Products 6.64% 30.60x
Home Office Products 1.15% 30.17x
Unique & Personalized Fashion 7.59% 27.46x
Female Lifestyle Content Readers 7.33% 26.10x
Assorted Topics #11407 (Internet Slang, Hoaxes, Photography) 0.60% 24.72x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female