Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 271.3 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Women’s Lifestyle Blogs Researchers.
| Interest | Composition | Index |
| Women’s Lifestyle Blogs Researchers | 66.53% | 24.46x |
| Pantry Recipes Researchers | 38.67% | 21.67x |
| Women’s Fashion Blogs Readers | 59.84% | 20.90x |
| Home Design Enthusiasts | 53.79% | 19.76x |
| Landscape Architects | 50.39% | 19.16x |
| Hair Care Shoppers | 51.31% | 18.79x |
| Home Custom Bedroom Decorators | 45.60% | 18.44x |
| Custom Home Lighting Shoppers | 45.60% | 18.44x |
| Home Design and Living Publication Readers | 49.64% | 18.40x |
| Women's Fashion Magazine Readers | 52.12% | 18.34x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.01% | 5.28x |
| REI | 0.01% | 4.82x |
| Urban Outfitters | 0.01% | 3.90x |
| Lululemon | 0.01% | 3.00x |
| Dressbarn | 0.02% | 2.61x |
| Johnston and Murphy | 0.04% | 2.48x |
| Banana Republic | 0.02% | 2.41x |
| J. Crew | 0.01% | 2.19x |
| American Eagle Outfitters | 0.01% | 2.14x |
| H&M | 0.01% | 2.12x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is thesimplyluxuriouslife.com.
| Website | Composition | Index |
| thesimplyluxuriouslife.com | 5.28% | 216.42x |
| cupcakesandcashmere.com | 41.44% | 185.88x |
| thebudgetbabe.com | 3.46% | 179.05x |
| cupofjo.com | 22.54% | 178.74x |
| gomiblog.com | 9.22% | 160.83x |
| thesmallthingsblog.com | 8.11% | 135.68x |
| collegefashion.net | 25.83% | 126.63x |
| witanddelight.com | 3.93% | 96.05x |
| danielle-moss.com | 2.05% | 94.99x |
| juniperhome.com | 3.38% | 91.64x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is Beauty & Cosmetics.
| Content Affinity | Composition | Index |
| Beauty & Cosmetics | 3.99% | 38.31x |
| DIY Decoration & Furniture | 11.73% | 37.02x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.61% | 35.43x |
| Fashion & Cosmetics | 0.12% | 33.42x |
| Organic Beauty & Skincare Products | 1.46% | 20.60x |
| Teen Hair | 4.80% | 20.39x |
| Hipster Clothing | 0.26% | 20.22x |
| Female Lifestyle Content Readers | 9.00% | 19.72x |
| Environmental Conservation | 0.11% | 19.34x |
| Fashion Cluster | 18.53% | 19.28x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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