Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 303.5 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 61.32% | 27.47x |
| Home Design Enthusiasts | 59.86% | 27.07x |
| Women's Fashion Magazine Readers | 61.03% | 26.08x |
| Trendy Shoe Shoppers | 58.03% | 25.87x |
| Luxury Second Home Owners | 52.69% | 25.51x |
| Women's Fitness Enthusiasts | 56.73% | 25.42x |
| Wedding Registrants | 57.61% | 25.42x |
| Landscape Architects | 54.25% | 25.40x |
| Home Design and Living Publication Readers | 52.39% | 24.77x |
| Custom Home Lighting Shoppers | 49.59% | 24.62x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 3.70x |
| Free People | 0.03% | 2.93x |
| Johnston and Murphy | 0.04% | 2.48x |
| Brooks Brothers | 0.03% | 2.43x |
| American Apparel | 0.03% | 2.39x |
| Ralph Lauren | 0.02% | 2.34x |
| Ann Taylor | 0.02% | 2.34x |
| Madewell | 0.02% | 2.26x |
| Lululemon | 0.04% | 2.10x |
| The North Face | 0.02% | 1.97x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is thesimplyluxuriouslife.com.
| Website | Composition | Index |
| thesimplyluxuriouslife.com | 6.00% | 318.67x |
| cupcakesandcashmere.com | 43.64% | 276.86x |
| thebudgetbabe.com | 4.60% | 264.16x |
| thesmallthingsblog.com | 8.08% | 249.37x |
| gomiblog.com | 13.46% | 228.69x |
| collegefashion.net | 25.16% | 188.07x |
| thestripe.com | 3.20% | 182.87x |
| joulesusa.com | 2.97% | 147.38x |
| sheaffertoldmeto.com | 2.53% | 137.14x |
| styleatacertainage.com | 6.32% | 133.26x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 13.50% | 67.38x |
| Beauty & Cosmetics | 6.93% | 49.81x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.49% | 38.16x |
| Mysticism | 0.67% | 38.12x |
| Fashion & Cosmetics | 0.14% | 33.25x |
| Fashion Cluster | 21.36% | 33.15x |
| Organic Beauty & Skincare Products | 3.34% | 30.83x |
| Higher-End Fashion Brands | 0.92% | 30.63x |
| Teen Hair | 7.77% | 29.60x |
| Dermatology | 3.84% | 28.25x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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