Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 309.1 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 309.1 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 61.13% 29.44x
Women's Fashion Magazine Readers 58.63% 28.30x
Wedding Registrants 49.39% 25.46x
Women's Fitness Enthusiasts 51.43% 24.96x
Trendy Shoe Shoppers 50.31% 24.74x
Home Design Enthusiasts 52.68% 24.24x
Luxury Second Home Owners 46.40% 23.16x
Women's Health Researchers 49.03% 23.03x
Teen Content Readers 51.95% 22.74x
Womens Fashion Brands Shoppers 51.96% 22.33x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Intermix.

Location Composition Index
Intermix 0.03% 2.85x
Eddie Bauer 0.08% 2.38x
Club Monaco 0.04% 2.22x
Everlane 0.01% 2.15x
Jos A. Bank Clothiers 0.67% 1.96x
Free People 0.06% 1.90x
H&M 0.15% 1.88x
Topshop 0.03% 1.87x
Bonobos 0.12% 1.84x
Madewell 0.06% 1.72x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is dinneralovestory.com.

Website Composition Index
dinneralovestory.com 8.81% 347.59x
thesimplyluxuriouslife.com 5.42% 318.18x
cupcakesandcashmere.com 38.57% 315.92x
gomiblog.com 12.48% 283.37x
thebudgetbabe.com 6.23% 262.45x
thesmallthingsblog.com 15.10% 253.45x
draperjames.com 6.22% 205.12x
collegefashion.net 23.58% 197.39x
mcgeeandco.com 3.14% 186.40x
sheaffertoldmeto.com 3.09% 167.71x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 16.77% 52.05x
Texas Off-Roading 0.49% 44.81x
Beauty & Cosmetics 11.22% 38.14x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.57% 38.12x
Fashion & Cosmetics 0.10% 30.45x
Higher-End Fashion Brands 3.26% 27.23x
Hipster Clothing 1.53% 26.56x
Home Décor, Furniture, & Decorating 0.06% 25.21x
Organic Beauty & Skincare Products 6.23% 24.88x
Perfume, Makeup & Cosmetics 3.73% 24.82x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female