Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 305.2 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 50.34% | 28.28x |
| Women's Fashion Magazine Readers | 46.40% | 27.26x |
| Home Design Enthusiasts | 48.03% | 24.65x |
| Women's Fitness Enthusiasts | 39.65% | 23.18x |
| Luxury Second Home Owners | 37.65% | 23.15x |
| Wedding Registrants | 39.88% | 23.11x |
| Trendy Denim Shoppers | 52.30% | 21.09x |
| Womens Fashion Brands Shoppers | 58.68% | 20.91x |
| Architecture Enthusiasts | 38.16% | 20.38x |
| Womens Subscription Box Shoppers | 46.98% | 20.16x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Zara.
| Location | Composition | Index |
| Zara | 0.05% | 2.62x |
| Tommy Bahama | 0.03% | 1.75x |
| J. Crew | 0.04% | 1.68x |
| Brooks Brothers | 0.04% | 1.63x |
| LOFT | 0.05% | 1.59x |
| Banana Republic | 0.04% | 1.53x |
| Lululemon | 0.05% | 1.49x |
| Chicos | 0.05% | 1.39x |
| Talbots | 0.04% | 1.31x |
| Gymboree | 0.03% | 1.28x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is cupcakesandcashmere.com.
| Website | Composition | Index |
| cupcakesandcashmere.com | 25.51% | 548.27x |
| dinneralovestory.com | 9.56% | 486.10x |
| gomiblog.com | 14.10% | 436.79x |
| thebudgetbabe.com | 6.98% | 386.86x |
| thesmallthingsblog.com | 15.77% | 367.08x |
| joulesusa.com | 4.52% | 272.62x |
| draperjames.com | 9.05% | 260.82x |
| collegefashion.net | 17.87% | 241.74x |
| manrepeller.com | 7.81% | 218.44x |
| mcgeeandco.com | 4.49% | 218.36x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 13.75% | 65.51x |
| Hipster Clothing | 2.37% | 38.76x |
| Higher-End Fashion Brands | 7.21% | 38.29x |
| Beauty & Cosmetics | 11.07% | 36.83x |
| Fashion Cluster | 24.45% | 34.51x |
| Home Office Products | 1.30% | 32.71x |
| Organic Beauty & Skincare Products | 6.62% | 30.59x |
| Unique & Personalized Fashion | 7.62% | 28.43x |
| Female Lifestyle Content Readers | 6.49% | 27.02x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.49% | 26.86x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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