Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 305.2 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 305.2 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 50.34% 28.28x
Women's Fashion Magazine Readers 46.40% 27.26x
Home Design Enthusiasts 48.03% 24.65x
Women's Fitness Enthusiasts 39.65% 23.18x
Luxury Second Home Owners 37.65% 23.15x
Wedding Registrants 39.88% 23.11x
Trendy Denim Shoppers 52.30% 21.09x
Womens Fashion Brands Shoppers 58.68% 20.91x
Architecture Enthusiasts 38.16% 20.38x
Womens Subscription Box Shoppers 46.98% 20.16x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Zara.

Location Composition Index
Zara 0.05% 2.62x
Tommy Bahama 0.03% 1.75x
J. Crew 0.04% 1.68x
Brooks Brothers 0.04% 1.63x
LOFT 0.05% 1.59x
Banana Republic 0.04% 1.53x
Lululemon 0.05% 1.49x
Chicos 0.05% 1.39x
Talbots 0.04% 1.31x
Gymboree 0.03% 1.28x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is cupcakesandcashmere.com.

Website Composition Index
cupcakesandcashmere.com 25.51% 548.27x
dinneralovestory.com 9.56% 486.10x
gomiblog.com 14.10% 436.79x
thebudgetbabe.com 6.98% 386.86x
thesmallthingsblog.com 15.77% 367.08x
joulesusa.com 4.52% 272.62x
draperjames.com 9.05% 260.82x
collegefashion.net 17.87% 241.74x
manrepeller.com 7.81% 218.44x
mcgeeandco.com 4.49% 218.36x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 13.75% 65.51x
Hipster Clothing 2.37% 38.76x
Higher-End Fashion Brands 7.21% 38.29x
Beauty & Cosmetics 11.07% 36.83x
Fashion Cluster 24.45% 34.51x
Home Office Products 1.30% 32.71x
Organic Beauty & Skincare Products 6.62% 30.59x
Unique & Personalized Fashion 7.62% 28.43x
Female Lifestyle Content Readers 6.49% 27.02x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.49% 26.86x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999