Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 113 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Women’s Lifestyle Blogs Researchers.
| Interest | Composition | Index |
| Women’s Lifestyle Blogs Researchers | 61.09% | 60.57x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 33.71% | 44.90x |
| Home Design Enthusiasts | 39.71% | 43.67x |
| Home Custom Bedroom Decorators | 23.22% | 43.18x |
| Custom Home Lighting Shoppers | 23.22% | 43.18x |
| Pantry Recipes Researchers | 32.43% | 42.77x |
| Women’s Fashion Blogs Readers | 55.08% | 39.78x |
| Women's Fitness Enthusiasts | 35.23% | 36.47x |
| Landscape Architects | 45.72% | 36.22x |
| Home Design and Living Publication Readers | 26.58% | 35.68x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 3.26x |
| Chicos | 0.03% | 3.04x |
| Express | 0.02% | 1.90x |
| Old Navy | 0.03% | 1.79x |
| The Childrens Place | 0.02% | 1.39x |
| Maurices | 0.02% | 0.71x |
| Carhartt | 0.05% | 0.52x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is cupcakesandcashmere.com.
| Website | Composition | Index |
| cupcakesandcashmere.com | 33.80% | 483.26x |
| cupofjo.com | 56.36% | 315.61x |
| collegefashion.net | 11.20% | 159.11x |
| theeverygirl.com | 75.17% | 127.45x |
| styleatacertainage.com | 6.86% | 118.93x |
| gomiblog.com | 8.39% | 118.46x |
| thestripe.com | 5.71% | 102.45x |
| jolynneshane.com | 7.32% | 88.66x |
| stylebyemilyhenderson.com | 25.13% | 84.83x |
| my100yearoldhome.com | 5.05% | 83.07x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 1.20% | 70.01x |
| DIY Decoration & Furniture | 7.91% | 51.29x |
| Beauty & Cosmetics | 0.80% | 49.45x |
| Furniture & Home Improvement | 1.45% | 36.62x |
| Canada Consumer Product Cluster | 2.15% | 33.77x |
| Teen Hair | 1.95% | 31.68x |
| Yoga & Meditation | 0.36% | 29.53x |
| Home Decoration - Crafts & Kids | 0.12% | 26.65x |
| Fashion Cluster | 16.07% | 25.05x |
| Canada Shopping - Kitchenware | 0.36% | 23.40x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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