Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 303.5 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 303.5 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 61.32% 27.47x
Home Design Enthusiasts 59.86% 27.07x
Women's Fashion Magazine Readers 61.03% 26.08x
Trendy Shoe Shoppers 58.03% 25.87x
Luxury Second Home Owners 52.69% 25.51x
Women's Fitness Enthusiasts 56.73% 25.42x
Wedding Registrants 57.61% 25.42x
Landscape Architects 54.25% 25.40x
Home Design and Living Publication Readers 52.39% 24.77x
Custom Home Lighting Shoppers 49.59% 24.62x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Bonobos.

Location Composition Index
Bonobos 0.02% 3.70x
Free People 0.03% 2.93x
Johnston and Murphy 0.04% 2.48x
Brooks Brothers 0.03% 2.43x
American Apparel 0.03% 2.39x
Ralph Lauren 0.02% 2.34x
Ann Taylor 0.02% 2.34x
Madewell 0.02% 2.26x
Lululemon 0.04% 2.10x
The North Face 0.02% 1.97x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is thesimplyluxuriouslife.com.

Website Composition Index
thesimplyluxuriouslife.com 6.00% 318.67x
cupcakesandcashmere.com 43.64% 276.86x
thebudgetbabe.com 4.60% 264.16x
thesmallthingsblog.com 8.08% 249.37x
gomiblog.com 13.46% 228.69x
collegefashion.net 25.16% 188.07x
thestripe.com 3.20% 182.87x
joulesusa.com 2.97% 147.38x
sheaffertoldmeto.com 2.53% 137.14x
styleatacertainage.com 6.32% 133.26x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 13.50% 67.38x
Beauty & Cosmetics 6.93% 49.81x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.49% 38.16x
Mysticism 0.67% 38.12x
Fashion & Cosmetics 0.14% 33.25x
Fashion Cluster 21.36% 33.15x
Organic Beauty & Skincare Products 3.34% 30.83x
Higher-End Fashion Brands 0.92% 30.63x
Teen Hair 7.77% 29.60x
Dermatology 3.84% 28.25x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female