Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 341.1 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 51.37% | 32.99x |
| Women's Fashion Magazine Readers | 48.69% | 31.56x |
| Women's Fitness Enthusiasts | 42.06% | 27.26x |
| Wedding Registrants | 42.66% | 27.01x |
| Home Design Enthusiasts | 48.88% | 26.88x |
| Trendy Shoe Shoppers | 48.95% | 25.73x |
| Luxury Second Home Owners | 39.69% | 25.59x |
| Home Interior Design Enthusiasts | 50.45% | 23.08x |
| Womens Fashion Brands Shoppers | 57.38% | 22.63x |
| Landscape Architects | 45.37% | 22.56x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.06% | 2.71x |
| The North Face | 0.06% | 2.60x |
| Zara | 0.07% | 2.56x |
| American Apparel | 0.09% | 2.36x |
| Calvin Klein | 0.02% | 2.20x |
| Free People | 0.05% | 2.09x |
| Lululemon | 0.13% | 2.00x |
| Club Monaco | 0.02% | 1.82x |
| Victoria's Secret | 0.16% | 1.80x |
| Patagonia | 0.03% | 1.72x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is dinneralovestory.com.
| Website | Composition | Index |
| dinneralovestory.com | 9.91% | 475.11x |
| cupcakesandcashmere.com | 32.37% | 444.50x |
| gomiblog.com | 12.33% | 394.52x |
| thebudgetbabe.com | 6.03% | 372.22x |
| thesmallthingsblog.com | 14.54% | 346.25x |
| draperjames.com | 7.88% | 262.58x |
| collegefashion.net | 20.97% | 245.24x |
| joulesusa.com | 4.28% | 233.28x |
| mcgeeandco.com | 4.32% | 214.07x |
| copycatchic.com | 3.19% | 185.20x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 14.79% | 68.27x |
| Texas Off-Roading | 0.49% | 44.81x |
| Beauty & Cosmetics | 10.96% | 43.41x |
| Higher-End Fashion Brands | 5.43% | 41.13x |
| Hipster Clothing | 2.25% | 39.88x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.42% | 39.24x |
| Organic Beauty & Skincare Products | 6.37% | 33.06x |
| Home Office Products | 1.15% | 33.05x |
| Fashion Cluster | 24.09% | 32.66x |
| Unique & Personalized Fashion | 6.86% | 30.09x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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