Dstillery Audiences

TRAVEL, FOOD, FASHION & FITNESS

Audience Size: 285.5 Thousand Devices

Explore the Travel, Food, Fashion & Fitness Audience

Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 285.5 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Home Design Enthusiasts.

Interest Composition Index
Home Design Enthusiasts 63.12% 28.30x
Hair Care Shoppers 64.31% 28.22x
Women's Fashion Magazine Readers 62.53% 27.55x
Trendy Shoe Shoppers 59.95% 27.31x
Wedding Registrants 58.57% 26.28x
Women's Fitness Enthusiasts 57.53% 26.09x
Home Custom Bedroom Decorators 50.45% 25.52x
Custom Home Lighting Shoppers 50.46% 25.50x
Luxury Second Home Owners 54.44% 25.47x
Home Design and Living Publication Readers 54.07% 25.12x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 4.91x
Uniqlo 0.03% 2.92x
Patagonia 0.01% 2.79x
Free People 0.04% 2.53x
Columbia 0.01% 2.51x
Johnston and Murphy 0.04% 2.48x
Madewell 0.03% 2.38x
Bonobos 0.02% 2.16x
Brooks Brothers 0.04% 2.14x
Kate Spade 0.03% 2.11x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is thesmallthingsblog.com.

Website Composition Index
thesmallthingsblog.com 9.72% 367.76x
cupcakesandcashmere.com 44.14% 357.78x
gomiblog.com 12.91% 303.82x
collegefashion.net 23.42% 234.29x
styleatacertainage.com 6.11% 184.59x
classyyettrendy.com 4.28% 180.45x
thegoldengirlblog.com 3.85% 178.63x
theeverygirl.com 68.29% 176.55x
honeywerehome.com 5.12% 167.67x
cyndispivey.com 4.28% 158.95x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.

Content Affinity Composition Index
DIY Decoration & Furniture 14.42% 79.12x
Beauty & Cosmetics 7.99% 51.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.43% 41.51x
Fashion Cluster 21.03% 35.68x
Mysticism 0.54% 34.35x
Teen Hair 9.19% 33.10x
Organic Beauty & Skincare Products 3.98% 32.57x
Female Lifestyle Content Readers 10.80% 32.01x
Perfume, Makeup & Cosmetics 2.41% 31.20x
Higher-End Fashion Brands 1.40% 30.32x
Composition Percentage: The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female