Explore the Travel, Food, Fashion & Fitness Audience
Below you'll find more information about the Travel, Food, Fashion & Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 272.6 thousand unique devices whose actions qualify for the Travel, Food, Fashion & Fitness audience.
INTERESTS
The Travel, Food, Fashion & Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel, Food, Fashion & Fitness audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 63.50% | 25.85x |
| Women's Fashion Magazine Readers | 62.15% | 25.09x |
| Home Design Enthusiasts | 63.13% | 24.85x |
| Women's Fitness Enthusiasts | 56.97% | 23.69x |
| Wedding Registrants | 58.87% | 23.28x |
| Trendy Shoe Shoppers | 61.09% | 23.05x |
| Home Design and Living Publication Readers | 54.17% | 22.75x |
| Women's Health Researchers | 55.16% | 22.54x |
| Luxury Second Home Owners | 54.87% | 22.45x |
| Landscape Architects | 59.45% | 21.33x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Interest attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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APPAREL RETAILERS
The Travel, Food, Fashion & Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel, Food, Fashion & Fitness audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 3.22x |
| REI | 0.03% | 2.73x |
| Saint Laurent Paris | 0.01% | 2.61x |
| Patagonia | 0.02% | 2.56x |
| Johnston and Murphy | 0.04% | 2.48x |
| Ann Taylor | 0.03% | 2.43x |
| Armani | 0.04% | 2.37x |
| Madewell | 0.04% | 2.23x |
| Kate Spade | 0.04% | 2.07x |
| Free People | 0.04% | 1.94x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Location attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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WEBSITES
The Travel, Food, Fashion & Fitness audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel, Food, Fashion & Fitness audience is thesmallthingsblog.com.
| Website | Composition | Index |
| thesmallthingsblog.com | 8.33% | 329.50x |
| cupcakesandcashmere.com | 43.77% | 302.41x |
| gomiblog.com | 13.26% | 242.19x |
| collegefashion.net | 24.62% | 198.97x |
| classyyettrendy.com | 4.20% | 149.74x |
| joulesusa.com | 3.36% | 148.48x |
| styleatacertainage.com | 6.38% | 146.09x |
| theeverygirl.com | 70.22% | 139.10x |
| thegoldengirlblog.com | 4.08% | 136.40x |
| honeywerehome.com | 4.81% | 135.94x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Web attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel, Food, Fashion & Fitness audience is DIY Decoration & Furniture.
| Content Affinity | Composition | Index |
| DIY Decoration & Furniture | 14.17% | 69.67x |
| Beauty & Cosmetics | 7.70% | 47.53x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.49% | 40.14x |
| Fashion Cluster | 21.52% | 32.09x |
| Mysticism | 0.59% | 31.48x |
| Fashion & Cosmetics | 0.15% | 30.65x |
| Teen Hair | 8.90% | 29.94x |
| Organic Beauty & Skincare Products | 3.67% | 29.04x |
| Female Lifestyle Content Readers | 10.78% | 27.92x |
| Higher-End Fashion Brands | 1.19% | 27.54x |
Composition Percentage:
The overlap percentage between the Travel, Food, Fashion & Fitness audience and the Content Affinity attribute.
Index: A comparison of the Travel, Food, Fashion & Fitness audience to the internet population.
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DEMOGRAPHICS
The Travel, Food, Fashion & Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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