Dstillery Audiences

TRUCKING

Audience Size: 160.1 Thousand Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 160.1 thousand unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 87.06% 50.48x
Car Buyers 63.53% 44.89x
Quads and ATV Enthusiasts 94.12% 41.44x
Truck Shoppers 89.41% 40.83x
Corvette Enthusiasts 74.12% 40.05x
Motorcycle Enthusiasts 65.88% 38.87x
Car Enthusiasts 49.41% 38.45x
Truck Drivers 81.18% 38.26x
Volvo Vehicle Shoppers 51.76% 37.95x
Auto Repair Researchers 67.06% 37.90x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 2.07x
Old Navy 0.02% 2.04x
White House Black Market 0.01% 1.92x
Buckle 0.01% 1.78x
The Childrens Place 0.01% 1.45x
Banana Republic 0.01% 1.27x
Maurices 0.01% 1.24x
Carhartt 0.11% 1.08x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is fourwheeler.com.

Website Composition Index
fourwheeler.com 40.92% 294.77x
dieselhub.com 12.67% 291.08x
expeditionportal.com 20.51% 248.57x
jk-forum.com 32.76% 230.63x
justforjeeps.com 15.58% 229.03x
dieselbombers.com 8.62% 220.04x
offroadxtreme.com 6.62% 202.91x
jeepgarage.org 23.22% 190.84x
trucktrend.com 49.88% 179.62x
off-road.com 11.38% 171.30x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 9.87% 69.45x
Power Tools 7.35% 66.43x
Motorcycles & Snowmobiles 27.52% 61.98x
Auto Enthusiast Information Researchers 14.29% 56.69x
Classic Car Enthusiasts 42.23% 49.60x
Gun Enthusiast - Rifles & Ammo 18.28% 42.05x
All-Terrain Vehicles 26.68% 41.18x
Car Enthusiasts 15.76% 40.45x
Motorcycle Lifestyle Researchers 10.71% 39.51x
Hunting 10.71% 38.48x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male