Dstillery Audiences

TRUCKING

Audience Size: 1.3 Million Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 75.76% 32.25x
Truck Shoppers 70.75% 32.23x
Jeep Vehicle Shoppers 60.82% 30.88x
Off Road Accessories Enthusiasts 57.47% 25.61x
Truck Drivers 51.40% 25.41x
Ford Mustang Enthusiasts 44.30% 23.45x
Tire Shoppers 53.01% 23.32x
Dodge Vehicle Shoppers 53.02% 23.28x
Corvette Enthusiasts 46.07% 22.83x
Auto Repair Researchers 41.28% 21.10x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.45x
LOFT 0.04% 1.06x
The North Face 0.02% 1.05x
Eddie Bauer 0.01% 1.00x
Old Navy 0.05% 0.98x
Belk 0.02% 0.97x
Gymboree 0.03% 0.97x
Zumiez 0.03% 0.92x
Ralph Lauren 0.01% 0.92x
Brooks Brothers 0.03% 0.89x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is artecindustries.com.

Website Composition Index
artecindustries.com 1.82% 260.92x
trail-gear.com 1.52% 256.98x
metalcloak.com 2.59% 244.77x
iconvehicledynamics.com 2.47% 240.24x
littlepowershop.com 1.59% 239.44x
kingshocks.com 2.16% 238.76x
riffraffdiesel.com 3.18% 230.34x
dieselhub.com 1.62% 225.25x
socalsupertrucks.com 2.19% 224.86x
barnes4wd.com 1.41% 218.38x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 13.94% 39.67x
Car Keys, Locks & Remotes 18.94% 38.25x
Motorcycles & Snowmobiles 10.36% 36.45x
Auto Tires & Parts Repair Researchers 10.26% 34.05x
Trucks 11.67% 31.81x
Rural Living 0.41% 31.53x
Recreational Motor Sport Enthusiasts 8.10% 31.44x
Power Tools 12.40% 30.67x
Texas Off-Roading 0.32% 30.64x
Classic Car Enthusiasts 36.58% 30.20x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male