Dstillery Audiences

TRUCKING

Audience Size: 1.3 Million Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 71.73% 31.09x
Quads and ATV Enthusiasts 77.14% 31.06x
Jeep Vehicle Shoppers 63.03% 29.85x
Truck Drivers 51.43% 24.96x
Off Road Accessories Enthusiasts 58.92% 24.64x
Dodge Vehicle Shoppers 52.88% 23.06x
Tire Shoppers 53.85% 22.56x
Ford Mustang Enthusiasts 46.51% 22.07x
Corvette Enthusiasts 47.31% 22.06x
Auto Repair Researchers 41.32% 20.59x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.48x
Lorna Jane 0.01% 1.36x
Belk 0.02% 1.28x
Free People 0.02% 1.25x
Lane Bryant 0.04% 1.25x
Ralph Lauren 0.01% 1.07x
Gymboree 0.03% 1.04x
Charlotte Russe 0.01% 1.03x
Kate Spade 0.02% 1.00x
Abercrombie & Fitch 0.01% 1.00x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is artecindustries.com.

Website Composition Index
artecindustries.com 1.75% 274.91x
xtremediesel.com 1.16% 274.49x
trail-gear.com 1.88% 261.31x
metalcloak.com 2.54% 258.81x
iconvehicledynamics.com 2.36% 254.77x
littlepowershop.com 1.64% 251.12x
kingshocks.com 2.18% 249.69x
riffraffdiesel.com 2.91% 246.47x
dieselhub.com 1.57% 242.42x
currieenterprises.com 2.44% 239.77x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 18.16% 40.05x
Auto Body Upkeep & Repair Researchers 13.96% 40.01x
Motorcycles & Snowmobiles 9.57% 36.61x
Auto Tires & Parts Repair Researchers 9.88% 34.48x
Rural Living 0.40% 33.30x
Recreational Motor Sport Enthusiasts 8.37% 31.45x
Trucks 11.37% 31.06x
Classic Car Enthusiasts 36.29% 30.74x
Power Tools 12.46% 30.53x
Texas Off-Roading 0.30% 30.18x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000