Dstillery Audiences

TRUCKING

Audience Size: 1 Million Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 74.39% 39.68x
Quads and ATV Enthusiasts 78.50% 39.54x
Diesel Vehicle Shoppers 69.54% 36.05x
Jeep Vehicle Shoppers 66.35% 35.78x
Truck Drivers 57.83% 30.24x
Dodge Vehicle Shoppers 56.36% 29.83x
Off Road Accessories Enthusiasts 58.04% 29.31x
Tire Shoppers 56.72% 29.11x
Ford Mustang Enthusiasts 49.38% 28.48x
Corvette Enthusiasts 50.49% 28.30x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is Carhartt.

Location Composition Index
Carhartt 0.02% 1.89x
REI 0.02% 1.08x
Buckle 0.17% 1.08x
Mens Wearhouse 0.47% 1.07x
American Eagle Outfitters 0.09% 1.03x
Gymboree 0.05% 1.02x
Chicos 0.06% 1.00x
The Childrens Place 0.08% 0.98x
The North Face 0.02% 0.95x
Old Navy 0.08% 0.93x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is artecindustries.com.

Website Composition Index
artecindustries.com 2.12% 253.45x
kingshocks.com 1.37% 253.21x
metalcloak.com 3.29% 237.13x
racelinewheels.com 1.43% 230.57x
littlepowershop.com 2.29% 225.59x
iconvehicledynamics.com 3.03% 225.08x
jcroffroad.com 1.31% 222.53x
bushwacker.com 1.68% 220.03x
riffraffdiesel.com 4.16% 219.39x
currieenterprises.com 3.10% 214.87x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 13.09% 43.41x
Auto Tires & Parts Repair Researchers 9.18% 41.07x
Car Keys, Locks & Remotes 20.67% 37.70x
Rural Living 0.35% 37.47x
Motorcycles & Snowmobiles 14.53% 34.74x
Trucks 11.87% 34.35x
Recreational Motor Sport Enthusiasts 8.53% 33.99x
Power Tools 11.07% 33.27x
Texas Off-Roading 0.33% 32.74x
Classic Car Enthusiasts 38.81% 30.08x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male