Dstillery Audiences

TRUCKING

Audience Size: 1.2 Million Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 78.55% 32.56x
Truck Shoppers 73.97% 31.84x
Jeep Vehicle Shoppers 62.07% 30.72x
Off Road Accessories Enthusiasts 57.68% 25.29x
Truck Drivers 54.17% 24.84x
Tire Shoppers 54.02% 24.06x
Dodge Vehicle Shoppers 55.63% 23.86x
Ford Mustang Enthusiasts 46.12% 23.75x
Corvette Enthusiasts 47.30% 23.61x
Auto Repair Researchers 42.98% 21.56x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.39x
Express Outlets 0.00% 1.23x
Chicos 0.05% 1.20x
Columbia 0.01% 1.17x
LL Bean 0.01% 1.17x
REI 0.02% 1.13x
Ralph Lauren 0.01% 1.05x
Mens Wearhouse 0.23% 1.04x
Tommy Bahama 0.02% 0.99x
Lane Bryant 0.04% 0.97x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is artecindustries.com.

Website Composition Index
artecindustries.com 1.94% 280.17x
kingshocks.com 1.93% 264.38x
metalcloak.com 2.78% 261.00x
iconvehicledynamics.com 2.68% 250.09x
littlepowershop.com 1.88% 247.86x
riffraffdiesel.com 3.52% 242.04x
outlawoffroad.com 1.23% 237.13x
barnes4wd.com 1.53% 236.81x
socalsupertrucks.com 2.17% 234.86x
bushwacker.com 2.19% 232.12x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 13.79% 44.30x
Car Keys, Locks & Remotes 18.63% 40.79x
Motorcycles & Snowmobiles 11.13% 39.56x
Auto Tires & Parts Repair Researchers 9.84% 39.04x
Rural Living 0.37% 35.39x
Trucks 11.60% 34.71x
Power Tools 11.71% 34.04x
Recreational Motor Sport Enthusiasts 7.84% 34.02x
Classic Car Enthusiasts 36.59% 32.90x
Texas Off-Roading 0.32% 32.76x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male