Dstillery Audiences

TRUCKING

Audience Size: 537.3 Thousand Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 537.3 thousand unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 88.28% 30.77x
Truck Shoppers 83.80% 30.05x
Jeep Vehicle Shoppers 77.16% 28.67x
Diesel Vehicle Shoppers 78.35% 26.76x
Truck Drivers 67.32% 24.94x
Corvette Enthusiasts 62.76% 24.36x
Ford Mustang Enthusiasts 61.76% 24.05x
Dodge Vehicle Shoppers 67.03% 23.73x
Tire Shoppers 68.05% 23.57x
Car Buyers 55.25% 22.69x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is Carhartt.

Location Composition Index
Carhartt 0.09% 1.60x
Belk 0.01% 1.22x
Chicos 0.05% 1.10x
Mens Wearhouse 0.09% 1.03x
Buckle 0.06% 1.02x
Lane Bryant 0.03% 0.94x
Hollister 0.03% 0.93x
Zumiez 0.05% 0.93x
Charlotte Russe 0.03% 0.90x
White House Black Market 0.06% 0.90x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is dieselpowerproducts.com.

Website Composition Index
dieselpowerproducts.com 16.55% 260.84x
ktperformance.net 10.65% 236.35x
duramaxhub.com 9.16% 195.53x
fourwheeler.com 37.17% 185.66x
dieselbombers.com 7.78% 184.58x
dieselworldmag.com 7.00% 167.97x
jk-forum.com 17.03% 159.89x
powerstrokenation.com 9.26% 155.77x
trucktrend.com 35.11% 153.57x
expeditionportal.com 7.05% 151.11x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Auto Body Upkeep & Repair Researchers.

Content Affinity Composition Index
Auto Body Upkeep & Repair Researchers 12.16% 52.81x
Auto Tires & Parts Repair Researchers 7.63% 51.09x
Car Keys, Locks & Remotes 20.85% 46.55x
Rural Living 0.28% 45.83x
Recreational Motor Sport Enthusiasts 7.86% 42.94x
Trucks 11.74% 41.31x
Power Tools 11.23% 39.02x
Motorcycles & Snowmobiles 19.98% 38.75x
Texas Off-Roading 0.31% 38.58x
Home Improvement Contractor 2.03% 36.29x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male