Dstillery Audiences

TRUCKING

Audience Size: 298.5 Thousand Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 298.5 thousand unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 88.76% 27.71x
Truck Shoppers 88.38% 25.99x
Quads and ATV Enthusiasts 92.57% 25.09x
Car Buyers 66.17% 24.18x
Auto Repair Researchers 74.49% 23.12x
Diesel Vehicle Shoppers 82.36% 23.10x
Ford Mustang Enthusiasts 70.26% 23.05x
Used Compact Pickup Intenders 49.58% 22.49x
Corvette Enthusiasts 71.93% 22.33x
Car Enthusiasts 62.48% 22.04x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is Zumiez.

Location Composition Index
Zumiez 0.02% 2.29x
Carhartt 0.28% 1.72x
Buckle 0.02% 1.40x
Dressbarn 0.01% 1.29x
American Eagle Outfitters 0.01% 1.19x
Maurices 0.02% 1.15x
Journeys 0.01% 0.77x
Victoria's Secret 0.01% 0.72x
Old Navy 0.01% 0.62x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is dieselpowerproducts.com.

Website Composition Index
dieselpowerproducts.com 10.29% 466.91x
drivingline.com 14.38% 415.11x
dieselhub.com 10.14% 360.68x
duramaxhub.com 9.90% 360.15x
fourwheeler.com 41.21% 332.25x
dieselbombers.com 8.65% 294.23x
jk-forum.com 28.92% 274.88x
expeditionportal.com 20.83% 267.38x
offroadxtreme.com 6.18% 247.75x
justforjeeps.com 14.04% 246.34x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 8.82% 90.45x
Auto Body Upkeep & Repair Researchers 6.15% 87.75x
Trucks 5.25% 73.18x
Auto Tires & Parts Repair Researchers 3.17% 65.13x
Hobby Drones & Remote-Controlled Cars 1.26% 64.23x
General Interest 0.21% 58.70x
Power Tools 8.68% 58.48x
Auctions & Repossessions 1.05% 58.34x
Motorsport Equipment 12.24% 52.37x
Machines & Industrial Supplies 2.72% 49.07x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male