Dstillery Audiences

TRUCKING

Audience Size: 32.1 Thousand Devices

Explore the Trucking Audience

Below you'll find more information about the Trucking audience, broken down in different categories based on their digital and physical behaviors. These are 32.1 thousand unique devices whose actions qualify for the Trucking audience.

Dstillery Crafted Audiences

INTERESTS

The Trucking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Trucking audience is Volkswagen Vehicle Shopper.

Interest Composition Index
Volkswagen Vehicle Shopper 46.92% 44.72x
Tire Shoppers 57.40% 44.72x
Off Road Accessories Enthusiasts 71.07% 40.74x
Auto Show Enthusiasts 51.25% 40.62x
Dodge Vehicle Shoppers 72.44% 37.19x
Mercedes-Benz Vehicle Shoppers 51.94% 35.12x
Jeep Vehicle Shoppers 86.79% 32.38x
Kia Vehicle Shoppers 37.59% 32.35x
Diesel Vehicle Shoppers 68.79% 30.68x
Ebay Shoppers 37.36% 29.28x
Composition Percentage: The overlap percentage between the Trucking audience and the Interest attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Trucking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Trucking audience is Buckle.

Location Composition Index
Buckle 0.04% 2.12x
Lane Bryant 0.02% 1.87x
Victoria's Secret 0.02% 1.84x
Maurices 0.02% 1.74x
Gymboree 0.02% 1.63x
H&M 0.02% 1.49x
Dressbarn 0.01% 1.41x
Chicos 0.02% 1.22x
Old Navy 0.02% 0.95x
Carhartt 0.05% 0.89x
Composition Percentage: The overlap percentage between the Trucking audience and the Location attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Trucking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Trucking audience is wranglerforum.com.

Website Composition Index
wranglerforum.com 47.63% 296.83x
jeepforum.com 44.63% 275.85x
jlwranglerforums.com 28.55% 212.10x
cumminsforum.com 29.54% 194.81x
cherokeeforum.com 23.73% 183.38x
duramaxforum.com 23.43% 177.57x
dieseltruckresource.com 25.12% 175.23x
ramforum.com 21.79% 144.71x
ramforumz.com 22.64% 143.88x
silveradosierra.com 22.31% 115.51x
Composition Percentage: The overlap percentage between the Trucking audience and the Web attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Trucking audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 6.79% 70.91x
Auto Enthusiast Information Researchers 18.09% 67.48x
Power Tools 2.08% 58.43x
Recreational Motor Sport Enthusiasts 3.02% 52.71x
Classic Car Enthusiasts 40.93% 49.18x
Garden Power Equipment 5.65% 48.14x
Motorcycles & Snowmobiles 29.34% 47.44x
Car Enthusiasts 20.96% 42.53x
All-Terrain Vehicles 14.07% 40.26x
Car Forums 85.48% 31.33x
Composition Percentage: The overlap percentage between the Trucking audience and the Content Affinity attribute.
Index: A comparison of the Trucking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Trucking audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male